Shows
Tame the Mobile BeastHow Headway Supercharges Microlearning with Empathy-Based OnboardingIn this episode of Tame the Mobile Beast, Tom is joined by Yeva Koldovska, Product Manager at Headway, one of the world’s fastest-growing companies in edtech. Their conversation focuses on creating user-centric onboarding experiences, which the Headway team calls “empathy-based onboarding.”The idea behind Empathy-Based Onboarding is simple, but powerful. By tailoring onboarding flows to meet individual users’ needs and emphasizing that their voice matters, you are able to bridge the gap between quantifiable business objectives and subjective user experiences. Yeva emphasizes that her team has seen significant boosts in conversion rates with each empathetic onboarding question...2025-02-2631 min
Business of Apps Podcast#215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at HeadwayA busy life of an app marketer is full of problems, you don’t need me to tell you this. But here is the special one that you may stumble upon. How can you do both at the same time - truly care about your app users needs, making their life easier and meet your financial bottom line?
I’m really glad if you already know the answer or you never encounter this dichotomy. Great - kudos to you. But if you do, on this episode we will help you to resolve it.
Today’s Topics Includ...2024-10-2824 min
App Marketing by App MastersMonetization strategies to increase revenueLooking to boost your revenue through in-app monetization? Join us as we unpack the success story of Headway and glean insights that can transform your app's monetization game with Yeva Koldovska, Headway's Product Manager.
Watch the video to discover:
1. Pricing Strategies:
Discover the art of pricing your app effectively to maximize revenue and enhance user engagement.
2. Working with Discounts:
Uncover the power of strategic discounting and how it can impact user acquisition and overall monetization.
3. Importance of Long Onboarding:
Explore the significance of a comprehensive...2023-12-0511 minApp Marketing by App MastersApp Marketing Strategies That Led to Headway's 27M DownloadsDiscover the app marketing strategies that led to Headway becoming the most downloaded book summary app worldwide with over 27 million downloads.
Today's guest is Yeva Koldovska, Headway's Product Manager. She began her journey at Headway when it was an early-stage startup and witnessed its growth to over 170 team members in just 4 years since the launch.
You will discover how to optimize your web2app strategies, how to drive web-based subscribers, and the latest tips for optimizing your entire app funnel whether its on the web or mobile.
Learn more:
https://makeheadway...2023-09-111h 29
Subscription LeagueHeadway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva KoldovskaAll about scaling an app by leveraging both web and app subscriptions!In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads. Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions. Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions. For noteworthy quotes and key takeaways from the episode, rea...2023-06-2827 min