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The TriPOD- Behind the Creative
Lights, Camera, Rankings: SEO Secrets for Video Pros: Interview with Martyn King
In this engaging episode of TriPOD - Behind the Creative, hosts Kevin and Marc sit down with Martyn King, the Client Services Director at Route Agency in Newcastle, to demystify the world of SEO. Martyn, who hesitantly admits to being an SEO expert, delves into the intricacies of search engine optimisation, explaining its vital role in boosting online visibility. The conversation covers the evolution of SEO, its potent impact on businesses, the ongoing challenge of adapting to changing algorithms, and the balance between SEO and engaging content. The discussion also explores the interplay between SEO and modern...
2025-02-24
57 min
The TriPOD- Behind the Creative
YourFilm Turns 20: The USA Job
Welcome to TriPOD- Behind the Creative, the podcast that takes you behind the scenes of the creative process, exploring the stories, challenges, and successes behind some of the most intriguing projects. Join hosts Matthew and Kevin as they engage with industry experts, creatives, and clients to uncover the untold stories that fuel the creative world. In this special episode, we celebrate a significant milestone – 20 years of YourFilm – with a throwback to one of our most memorable projects from 2006, affectionately referred to as "The USA Job." We've reconnected with our dear client, Andy, who joins us once more to r...
2025-02-20
44 min
The TriPOD- Behind the Creative
YourFilm Turns 20: Year 1 Retrospective
In this special episode titled "YourFilm Turns 20: Year 1 Retrospective," we take a nostalgic trip down memory lane as we celebrate the 20th anniversary of YourFilm. Our hosts, Kevin Owens and Matthew Newman, recount the early days of their company, reflecting on how it all began. They met in school during the 90s, drawn together by a shared passion for media studies at a time when access to video technology was rare and revolutionary. Listeners are treated to anecdotes from their school days, where they first collaborated on projects, created short films, and navigated the challenges...
2025-02-05
35 min
The TriPOD- Behind the Creative
Video Marketing in 2025: Predictions and Trends
Welcome to Episode 31 of TriPOD- Behind the Creative, titled "Video Marketing in 2025: Predictions and Trends." In this episode, hosts Marc Runkee, Matthew Newman, and Kevin Owens reunite for their first podcast of 2025, after a four-month hiatus, to explore the evolving landscape of video marketing. The hosts delve into current news, discussing the emergence of a sophisticated new AI model, Deep Seek, developed by the Chinese, which is poised to challenge existing AI giants like ChatGPT. They explore the implications of AI's growing role in video production, highlighting its utility in pre-production, scripting, and post-production tasks. ...
2025-01-29
50 min
The TriPOD- Behind the Creative
Dealing with YouTube Auditors and Drone Pilots
A man wearing a face mask is standing on the perimeter of your business premises. He's filming with a zoom lens camera, wearing a body worn camera and also takes a drone out his bag and flies it over the property! What would you do? Welcome to TriPOD - Behind the Creative, the podcast where we uncover the stories behind the artistry, explore creative processes, and dive deep into the dynamic intersection of technology and creativity. In this episode we tackle the fascinating and often controversial subjects of the rising trend...
2024-10-07
43 min
The TriPOD- Behind the Creative
Exploring Sound Design and Composition with Rich McCoull
In this episode, we sit down with the incredibly talented Rich McCoull, composer and founder of The East Wing, a renowned audio post-production house. https://theeastwing.co.uk/ Rich takes us on an enlightening journey through his diverse career, sharing his expertise and experiences in sound design, Foley work, and voiceover recording. Many actors dislike voice replacement work due to its complexity and time-consuming nature. Rich and our hosts discuss this challenge and delve into the magic of sound effects and animation that can elevate a production's value even when clients don't always request them...
2024-10-05
1h 07
The TriPOD- Behind the Creative
Integrating Video Content into your Marketing Funnel
In this episode Kev, Matthew and Marc dive deep into where video content fits in the marketing funnel stages. As image and video continue to dominate as the mediums of choice in digital marketing, understanding how to effectively leverage these tools is more crucial than ever. From creating initial awareness with captivating teasers to fostering long-term relationships through detailed case studies and testimonials, this episode covers the strategic deployment of video content across different stages of the consumer journey. The hosts discuss how secondary videos can reel back those viewers who might not be fully engaged initially...
2024-05-30
49 min
The TriPOD- Behind the Creative
Are Showreels a Lie?
Welcome to TriPOD - Behind the Creative, the podcast that takes you inside the world of creatives from various industries. Every week, hosts Marc Runkee, Matthew Newman, and Kevin Owens engage in insightful and often humorous discussions with guests about the behind-the-scenes of the creative process. If you're a creative professional or just fascinated by creativity, this podcast is your window into the minds and mechanics of innovative creation. In Episode 27, titled "Are Showreels a Lie?" we delve into the fascinating world of showreels – those compact, often flashy compilations of a creator's best work. But ho...
2024-05-20
44 min
The TriPOD- Behind the Creative
Importance of Script and Storyboard in Video Production
Welcome to TriPOD: Behind the Creative, your favourite podcast where insights, inspirations, and the industry secrets from the realm of video production are dissected and discussed by our passionate trio of hosts. Whether you're an aspiring filmmaker, a marketing professional, or just someone curious about the magic of video creation, this is the show that peels back the veil to reveal what really goes on behind the camera. In our latest episode 26, "The Importance of Script and Storyboard in Video Production," hosts Marc Runkee, Kevin Owens, and Matthew Newman tackle the initial yet crucial stages of video...
2024-04-08
25 min
The TriPOD- Behind the Creative
Interview with Cinematographer Scott Coulter
🎬 Episode 25: Scott Coulter Interview - Director of Photography (DoP) /Cinematographer In this episode, hosts Kevin Owens and Matthew Newman welcome the incredibly talented Director of Photography, Scott Coulter, whose credits include: Man Like Mobeen, G'wed, Henpocalypse!, Things You Should Have Done, Lore and the Dumping Ground. Discover how Scott's unique approach to cinematography and his effective communication with directors result in dynamic and compelling on-screen narratives. Listen in as he dissects the delicate balance between technology and artistry and how sliders, dollies, and zoom lenses can completely revamp a show's visual identity. From col...
2024-03-06
1h 15
The TriPOD- Behind the Creative
Benefits of Hiring a Full Service Video Agency
🎙️ Welcome to the TriPOD Podcast - your behind-the-scenes pass to the creative industry! 🎨 Here, your hosts Matthew Newman and Kevin Owens bring their unique blend of humour and insight to the world of video production and creative storytelling. Each week on TriPOD, we peel back the curtain to explore the successes, the challenges, and the insider tricks that drive the creative process. Whether you're a budding artist, a seasoned marketer, or just a curious mind, there's something for everyone in our journey through the landscape of creation. 🎥 📢 **Episode 24 - Benefits of Hiring a Full Service Video Agency...
2024-02-21
37 min
The TriPOD- Behind the Creative
5 Video Marketing Trends for 2024!
In today's episode, Ep23: "5 Video Marketing Trends for 2024", we're diving head-first into the rapidly evolving realm of video marketing. With over 90% of businesses harnessing video as a marketing powerhouse and online users devouring an average of 17 hours of video content per week, it's clear that video isn't just part of the future—it *is* the future. We kick things off with Video SEO, unlocking the secrets behind optimising your video content for search engines across platforms like YouTube and LinkedIn. Discover the indispensable online and AI tools, such as Cast Magic, that make transcription and op...
2024-02-05
45 min
The TriPOD- Behind the Creative
Interview with Daymon Britton
Welcome to the latest episode of TriPOD- Behind the Creative, a podcast series offering generous peeks behind the curtains of creativity, with exclusive insights from the creative arts world. Our co-hosts, Matthew Newman and Kevin Owens, enjoy in-depth conversations with professionals, unlocking inspirational stories and valuable nuggets from their journeys. In this 22nd episode, we welcome the multifaceted Daymon Britton. An accomplished actor turned director, Daymon has carved out a unique path in the entertainment industry. Sharing from his wealth of experience, he discusses his early ventures in filmmaking and the importance of collaboration and good communication...
2023-11-28
1h 26
The TriPOD- Behind the Creative
6 Reasons your Video will Fail... MISERABLY!
Welcome to TriPOD- Behind the Creative, a podcast where industry experts Matthew Newman, Kevin Owens, and Marc Runkee delve deep into the world of creative video production. In this episode, "6 Reasons your Video will Fail... MISERABLY!", the hosts share valuable insights and practical advice to help creators and marketers avoid common pitfalls that can lead to unsuccessful video campaigns. From the misconception that TV commercials alone can effectively reach audiences, to the challenges of accommodating multiple decision makers in the creative process, the episode sheds light on the complexities of video production and the factors...
2023-11-16
52 min
The TriPOD- Behind the Creative
Interview with Mychael Owen
Welcome back to TriPOD, the podcast where we dive deep into the world of creative, filmmaking, marketing and brand strategy. In this episode we have a captivating interview with Mychael Owen of onebestway, Violet Bick Brand Consultancy, ANGELFYSH, Always Wear Red and 50odd. We talk Brand Consulting, Brand Design, Marketing Strategy, Advertising, Fashion and Copywriting and being naked on national TV! Discover the secrets behind the importance of brand authenticity, and the importance of being INTERESTING! So sit back, relax, and get ready to be inspired by the wisdom and expertise...
2023-10-30
1h 24
The TriPOD- Behind the Creative
Interview with Paul Hart
Welcome back to TriPOD, the podcast where we dive deep into the creative world. In today's episode, we have a special guest joining our hosts Matthew Newman and Kevin Owens. Get ready to hear from Paul Hart, the creative mind behind CARGO, an agency that has taken a unique approach to their growth and success. Paul shares his journey, from turning down investment offers to maintaining autonomy and crafting a boutique agency. Join us as we explore the challenges, triumphs, and creative adventures that have shaped Paul's career. We'll also delve into topics...
2023-08-31
49 min
The TriPOD- Behind the Creative
Were TV Ads Better in the Old Days? PART 2
Welcome to Part 2 of 'Were TV Ads Better in the Old Days?' You can catch this pod on our YouTube channel- complete with visuals here: https://youtu.be/gUwQ4RVeHnQ Hosts Kevin Owens, Matthew Newman and Marc Runkee dive into the nostalgic world of old UK television commercials. Get ready for a trip down memory lane as they review iconic ads that left a lasting impact on viewers. From the storytelling techniques to the memorable characters and catchy music, the hosts explore whether TV ads were better in the old days. They...
2023-08-18
59 min
The TriPOD- Behind the Creative
Were TV Ads Better in the Old Days? PART 1
If you haven't already- please check this pod out on our YouTube channel to watch the ads along with us! Welcome to YourFilm's latest episode of "Tripod - Behind the Creative"! In this fun-filled episode, hosts Kevin Owens, Matthew Newman and Marc Runkee dive into the nostalgic world of old UK television commercials. Get ready for a trip down memory lane as they review five iconic ads that left a lasting impact on viewers. From the storytelling techniques to the memorable characters and catchy music, the hosts explore whether TV ads were better...
2023-08-16
42 min
The TriPOD- Behind the Creative
Interview- Kelly Hudson IP Solicitor
Intellectual Property Solicitor Kelly Hudson joins hosts Matthew Newman and Kevin Owens to discuss the world of IP, copyright, trademarks, ownership, trials, tribulations and litigation in the creative industries. Kelly shares anecdotes about exciting moments in trials and emphasises the importance of preserving electronic data in cases. The discussion delves into copyright laws, including joint ownership and infringement. Kelly also talks about the importance of clear contracts and the potential messiness of disputes involving them. The episode also touches on trademark law, including the difficulty of obtaining smell-based trademarks and the importance of choosing a...
2023-06-30
59 min
The TriPOD- Behind the Creative
Fun & F**k ups- Growing a Video Production Agency
In this episode of 'TriPOD- Behind the Creative' podcast the team discuss the ups and downs (fun and f**k ups) that have occurred along the way in their business journey. Hosted by Kevin Owens, Matthew Newman and Marc Runkee. #producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts #postproduction #advertising #videomaking #contentcreator #onset #canon #branding #videoclip #shortfilm #editing #movie #sony #k #love #videoedit #productioncompany #indiefilm #graphicdesign #bhfyp #videoeditor #youtube Hosted by Kevin Owens, Matthew Newman and Marc Runkee. #producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts #postproduction #advertising #videomaking #contentcreator #onset...
2023-06-23
54 min
The TriPOD- Behind the Creative
Interview with Sarat Pediredla
Sarat Pediredla is the CEO & Co-founder of hedgehog lab. After putting his early dreams of becoming a brain surgeon behind him, Sarat moved into software development. As a self-confessed 'terrible employee', he worked behind a desk as a developer in agencies for many years dreaming of going out on his own. When he co founded hedgehog lab in 2007 the iPhone had just launched and apps weren’t really a massive market. As time went on, he realised that web development was becoming a commodity and you really needed to specialise in something sp...
2023-05-22
1h 15
The TriPOD- Behind the Creative
Home Working KILLS Creativity!
Welcome to 'TriPOD- Behind the Creative' podcast hosted by the YourFilm creative team. In this mildly controversial episode of 'TriPOD- Behind the Creative' podcast, the team discuss the negatives of home working and how it can badly impact creativity and team collaboration. Hosted by Kevin Owens, Matthew Newman and Marc Runkee. #producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts #postproduction #advertising #videomaking #contentcreator #onset #canon #branding #videoclip #shortfilm #editing #movie #sony #k #love #videoedit #productioncompany #indiefilm #graphicdesign #bhfyp #videoeditor #youtube
2023-04-21
21 min
The TriPOD- Behind the Creative
Repurposing and Atomising your Video Content
Welcome to 'TriPOD- Behind the Creative' podcast hosted by the YourFilm creative team. We're looking to shed some light on our industry practices, offering some valuable insights into what goes on behind the camera. In this episode of 'TriPOD- Behind the Creative' podcast the team discuss how to get the most value possible from your video content. Hosted by Kevin Owens, Matthew Newman and Marc Runkee. #producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts #postproduction #advertising #videomaking #contentcreator #onset #canon #branding #videoclip #shortfilm #editing #movie #sony #k #love #videoedit #productioncompany #indiefilm #graphicdesign #bhfyp...
2023-03-27
31 min
The TriPOD- Behind the Creative
Interview with Jason Knights
Disney. Mattel. Hasbro... Just a few of the impressive client names on the blue kangaroo roster! In this episode of TriPOD Matthew and Kev interview North East Entrepreneur JASON KNIGHTS. Jason founded blue kangaroo, an independent UK based creative agency in 2006 after a career in the military, then in printing and design. The agency now works with many of the biggest global brands in the toy, entertainment and licensing world and in this episode of TriPOD, we ask Jason how did he get his foot in the door of Mickey Mouse's office?
2023-02-22
53 min
The TriPOD- Behind the Creative
Interview with Ryan Hall
Founder. Advisor. Coach. Author... In this episode of TriPOD Matthew and Marc interview RYAN HALL. A North East native, Ryan started his career during the internet boom in the early 2000s, initially joining Newcastle-based agency FPP, before moving to TH_NK during its start-up phase. After helping to drive impressive growth at TH_NK, Ryan moved south and co-founded Nice Agency in 2009, which was later acquired by Karmarama - who themselves were soon acquired by Accenture Interactive. Since exiting Accenture, Ryan has been working as an advisor across a diverse portfolio of businesses, a...
2023-02-09
50 min
The TriPOD- Behind the Creative
Interview with Callum Seaton, YourFilm's Junior Creative
Welcome to 'TriPOD- Behind the Creative' podcast hosted by the YourFilm creative team. We're looking to shed some light on our industry practices, offering some valuable insights into what goes on behind the camera. In this episode of 'TriPOD- Behind the Creative' podcast the team talk to Yourfilm's Callum, Junior Video Creative, about University and starting his career at YourFilm Hosted by Matthew Newman and Marc Runkee.
2023-01-17
34 min
The TriPOD- Behind the Creative
Twelve Days of YourFilm- 2022 review PART 2
Part 2 of the YourFilm team discussing key projects that our agency has delivered over 2022, 1 from each month of the year. In part 2 we cover July to December. Note- we show clips of the projects themselves so this is more of a visual episode. You can view it on YouTube here: https://youtu.be/bsyCBr4eb-g
2022-12-22
51 min
The TriPOD- Behind the Creative
Twelve Days of YourFilm- 2022 review PART 1
In this episode of 'TriPOD- Behind the Creative' podcast the YourFilm team discuss some key projects that our agency has delivered over 2022, 1 from each month of the year. In part 1 we cover January to June. Note- we show clips of the projects themselves so this is more of a visual episode. You can view it on YouTube here: https://youtu.be/joNQF674Qo4
2022-12-21
46 min
The TriPOD- Behind the Creative
Interview with Alan Robson MBE
From the sublime to the ridiculous... the TriPOD's Special Guest is Alan Robson- UK North East radio icon who started his long and illustrious radio career with Metro Radio in Gateshead in 1976. He started presenting a show called ‘Night Owls’ in 1983, which ran for over 40 years on Metro Radio and aired for the final time in April this year on Greatest Hits Radio North East. Alan has won over 80 radio awards, including 6 New York Radio Awards, is in the Radio Academy Hall of Fame and was awarded an MBE in 2014 for his services to broadcasting.
2022-12-01
1h 28
The TriPOD- Behind the Creative
Is TV Advertising Effective?
Welcome to 'TriPOD- Behind the Creative' podcast hosted by the YourFilm creative team. We're looking to shed some light on our industry practices, offering some valuable insights into what goes on behind the camera. In this episode the team discuss whether TV advertising is effective. In a time where targeted marketing through the web is so widely and easily available- does the more traditional TV advert still have a place? #producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts #postproduction #advertising #videomaking #contentcreator #onset #canon #branding #videoclip #shortfilm #editing #movie #sony #k #love #videoedit #productioncompany #indiefilm...
2022-11-17
26 min
The TriPOD- Behind the Creative
Beef McCoy's Challenge- Bonus Episode
Following Matthew's persistent claims about the beefiness of McCoy's Grab bags versus multipack bags, we test it out to put it to bed once and for all. This isn't about who's right, or wrong. This is about truth. Enjoy!
2022-11-16
12 min
The TriPOD- Behind the Creative
How much does Video Production Cost?
Welcome to 'TriPOD- Behind the Creative' podcast hosted by the YourFilm creative team. We're looking to shed some light on our industry practices, offering some valuable insights into what goes on behind the camera. In this episode of 'TriPOD- Behind the Creative' podcast the team discuss the cost of video production, including: -Brief -Budget -Our experience -Pre-production -Location/s -Production -Post-prod, editing and graphics -Actors, models, presenters -VO artists -Music, sound design -Stock image/footage
2022-10-26
37 min
The TriPOD- Behind the Creative
How does TV advertising work? PART 2
Welcome back to part 2 of 2 of How does TV advertising work. In this episode the team continue the discussion around TV advertising- how do you make a telly advert? Where does the production company start? Why should audiences trust TV commercials?What is Clearcast? Who are the ASA? What is legal superimposed text? So many questions! We have some answers... Please visit, like and subscribe to our YouTube channel: https://youtube.com/@YourfilmUK #producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts #postproduction #advertising #videomaking #contentcreator #onset #canon #branding #videoclip...
2022-10-14
33 min
The TriPOD- Behind the Creative
How does TV advertising work? PART 1
Looking to advertise on TV? In this episode the team discuss TV advertising- how do you make a telly advert? Where do you start? Who does what? What is media buying? What is 'Usage'? So many questions! We have some answers... Please visit, like and subscribe to our YouTube channel! https://youtube.com/@YourfilmUK #producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts #postproduction #advertising #videomaking #contentcreator #onset #canon #branding #videoclip #shortfilm #editing #movie #sony #k #love #videoedit #productioncompany #indiefilm #graphicdesign #bhfyp #videoeditor #youtube
2022-10-14
28 min
The TriPOD- Behind the Creative
Why a Uni degree won't get you into the Media Industry!
Welcome to the first 'TriPOD- Behind the Creative' podcast hosted by the YourFilm creative team. We're looking to shed some light on our industry practices, offering some valuable insights into what goes on behind the camera. In this episode the team discuss Marvel phase whatever, Beefy McCoys Grab bags and whether a Uni degree gives you any advantage when trying to break into the media and film industry. Please visit, like and subscribe to our YouTube channel! https://youtube.com/@YourfilmUK #producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts...
2022-10-14
30 min
How to Scale a Video Business
BFC #007 - How to go from being a Freelance Video Curator to an Agency Owner with Doug Suiter
Send us a textAre you an entrepreneur or a creative? For Doug Suiter, there is no difference... listen in to find out why.Today’s guest is Doug Suiter. He is the Owner/Director of YourFilm and FCPTalent. His expertise is from On-air Promos, set directing, and overseeing the full production process. He started FCPTalent to be a matchmaker for freelancers and producers. In this episode, Den and Doug exposes what it really takes for a creative to build their own business. Doug shares his thoughts on filling the gap between ma...
2018-12-04
46 min