Shows
The Human Design for Marketing podcast™, with Yvette MayerWhen Life Challenges Meet Energetic Blueprints: A Personal Share, ep #198Yvette shares how her mother's recent passing led her to explore their relationship through human design charts, revealing profound connections in their energy patterns and offering insights on determining accurate birth times when this information is unknown.• Using a pendulum to determine unknown birth times by reading energy and getting clear yes/no responses• Comparing charts with loved ones to understand relationship dynamics and how you activate each other's energy centers• Finding reflections of personality traits in human design charts, including her mother's infectious generator energy and community-oriented line 4• Navigating grief while running a business...2025-03-2128 minThe Human Design for Marketing podcast™, with Yvette MayerInstagram isn't dead: episode #169Is Instagram truly dead, or are we witnessing a transformation in how brands connect with their audiences? In this episode of the Human Design for Marketing podcast, Yvette tackles this question head-on. You'll learn why the days of overly curated feeds are done, and how authenticity is the key to winning on the platform. She discusses why consistency is critical in building trust and recognition for your brand. Yvette then shares her own success story and then dives into the epic rise of comedian Celeste Barber, who masterfully harnessed Instagram to catapult her career. PLUS...2024-08-2726 minThe Human Design for Marketing podcast™, with Yvette MayerIncrease your sales by leveraging your Human Design #135In this weeks episode Yvette shares five areas of Human Design (actually four, one from the Gene Keys) to support you in your marketing and sales approach.This is a chat you don't want to miss, with deep insight into the way Ra Uru Hu (the original custodian of Human Design) taught his community to understand the way they could leverage their chart to make more sales.Human Design and money is a thing!Topline the five aspects are:Your profile lines (which Yvette considers the most powerful...2023-08-1435 minThe Human Design for Marketing podcast™, with Yvette MayerBusiness owner interested in learning about Human Design? This one's for you! episode #134If you have dipped your toe into Human Design and want to discover more, I know you are likely asking the question "how do I learn more about Human Design", "how do I use Human Design for my Business" or maybe even "how do I learn about Human Design for free?".I've got you covered!In this episode, I take you back to the genesis of Human Design, which traces to 1987 when Ra Uru Hu, a Canadian, first received this transformative download while living on the Island of Ibiza. W...2023-08-0330 minThe Human Design for Marketing podcast™, with Yvette MayerFrom HD skeptic to super-fan with Sal Daina episode #132In this week's episode, we are joined by the incredible Sal Daina, a visibility expert, strategist, and producer with an impressive 30-year career. Sal's Human Design journey was marked by initial resistance, but her curiosity led her to invest in the transformative "Frequency Project" with Yvette, unlocking new perspectives and potential.Through our candid conversation, Sal reveals her insights into personal branding, offering valuable gems. However, what truly sets this talk apart is her honest exploration of embracing her revolutionary energy. Passionate about societal change and empowering older women, Sal's deeper dive into Human Design activated...2023-07-2335 minThe Human Design for Marketing podcast™, with Yvette MayerUsing Human Design for your Brand Story #128In this episode:Yvette sets the stage for a storytelling episode focused on the journey behind human design for marketing and its impact on brand storytelling.Yvette shares her personal story, from living a seemingly perfect but unfulfilling life to facing a breast cancer diagnosis at a young age.The challenges and difficult experiences Yvette encountered during her corporate career in advertising and her battle with breast cancer.The wake-up call Yvette experienced during her recovery phase, realizing the need for a change and exploring her true passions.Yvette's transition to New York City and her...2023-07-0526 minThe Human Design for Marketing podcast™, with Yvette MayerThe question, what is Human Design for Marketing answered #127Inside this episode:Yvette introduces the Human Design for Marketing Blueprint, her original work that focuses on the primary areas of human design to help you connect with your gifts and express them in a way that creates impact and influence.She shares her journey with human design, starting with a personal blueprint reading that led to breakthroughs and quantum shifts in her business.With over 30 years of experience in media, advertising, and marketing, Yvette combines her marketing intelligence with the knowledge of human design.Human design is both a science of differentiation and a spiritual...2023-07-0432 minThe Human Design for Marketing podcast™, with Yvette MayerIntroducing Season 3 and a brand new focus! - Human Design For Marketing #126Introduction:Welcome to the Human Design for Marketing podcast with your host, Yvette Mayer. If you're tired of cookie-cutter marketing and are ready to build a personal brand that aligns with your true self, this show is for you. Yvette, a marketing expert, Human Design nerd, and intuitive business coach, is here to help you elevate your frequency and activate your most magnetic personal brand. Each week, we'll explore practical tips, engaging interviews, and insightful conversations to help you create a business that makes a positive impact and leads to an...2023-07-0316 minThe Human Design for Marketing podcast™, with Yvette MayerVisibility by design, with Juliette Stapleton episode #124In this weeks episode I bring you a truly special gift in the form of Juliette Stapleton, THE Visibility Queen & a big voice in the world of Marketing by Human Design.I came across Juliette when up-skilling myself in looking at Human Design through the lens of marketing. She provides the most incredible marketing blueprints and I ordered one.....which led to us jumping on a zoom together and the rest is history.If you love this one, make sure you also listen to a recent episode on the Visibility by Design podcast...2022-12-1558 minThe Human Design for Marketing podcast™, with Yvette MayerI'm a generalist & proud of it, episode #115One thing that I've shied away from in my business is sharing my fullness....because the honest to goodness truth is I'm good at a LOT of things.But there's a negative connotation around being a generalist (ie jack of all trades, master of none).It's why my clients come to me & it led to me to creating a bigger movement and method....because you don't need one thing in business....and when you work with specialist coaches it can be difficult to integrate or make it all cohesive.In chats with a...2022-10-1422 minThe Human Design for Marketing podcast™, with Yvette Mayerhow to create more freedom in your business episode #102 with Yvette from BaliYes I'm in beautiful Bali and feeling thoroughly grateful for this incredible life I've created.Freedom is my highest value (even more than money!), although to be fair, they do go hand in hand.Knowing this has massively influenced how I've optimised my business over the years. And if there's one thing I'd encourage you to consider in building yours, that understanding what you want at a deep level is paramount to getting it.Inside this episode I share a lot about what freedom means to me and the three things that have h...2022-05-1831 minThe Human Design for Marketing podcast™, with Yvette MayerThe value of strategy in your content, with Nadine from Can Do Content #103When it comes to growing an online business, what you say and how you say it are hugely influential in your success.Meet Nadine, who has a long corporate background in communications who found her true vocation in the wonderful world of content (for small businesses like yours).She loves to do the big jobs like writing sales pages and email sequences. And doing so from 100% alignment with your brand voice. Juicy!In this conversation we explore the value of being strategic with your content & also dig into Nadine's own incredible journey. 2022-05-1226 minThe Human Design for Marketing podcast™, with Yvette MayerHow to create recurring revenue with a subscription product business by Liv Morgan #101You know how much I LOVE digital product & creating irresistible offers is my jamBut if you have a product based business you might think recurring revenue isn't for you.Today I'm here to bust that myth with you, well it's actually Liv that's here to do that!I'm joined this week on the podcast with the absolute legend that is Liv Morgan, creator of the earring brand "By Liv".Liv's story is super inspiring and tracks her journey from having a day job through to growing an online business and...2022-04-1319 minThe Human Design for Marketing podcast™, with Yvette MayerThe importance of Energetic Alignment in Growing your Business #99"To grow your business from six to multi six figures+, is more about energy than alignment". Yvette Mayer, 2022 😍This is one of those behind the curtain, personal episodes that you always love! A reflection on what really works and the power of knowing ourselves & directing our attention and energy effectively. All of this through the lens of my 2022 so far, which has featured a fairly low stretch personally, because....you guessed it.....I was out of alignment with who I am. In fact, I will go as far as to say I haven't been feeling very...2022-04-0728 minThe Human Design for Marketing podcast™, with Yvette MayerFrom the road...team support and YOU in 22, solo episode with Yvette #88I don't know about you, but I'm feeling 22!This is a bit of a rambling one as I travel (actually drive) towards packing up my house for sale!Apologies about the quality of the audio, but stay with it, there's so much goodness on the inside. Firstly I give you an inside look at the mechanics of selling my home & settling into the home base that is a shared holiday house.Then I move into sharing how powerful it's been to finally take growing a team seriously.This journey...2022-01-0428 minThe Human Design for Marketing podcast™, with Yvette MayerPivoting to success with Liz Morris of Boss Motive, episode #85This week on the podcast we have a very special lit up and liberated guest!Meet Liz Morris an incredible friend who #truestory I met on the gram.Liz and I spent quality time together on my travels in her home town of Airlie Beach. Honestly I'm so grateful she welcomed me into her world and it was a highlight not just of the Whitsundays but my entire winter 2021 trip!What I love about Liz is her incredible depth of experience and extremely can do attitude. She has long since walked out of c...2021-12-0929 minThe Human Design for Marketing podcast™, with Yvette MayerGrowing a soul led business and life, with Laetitia Andrac, episode #84This week on the podcast we have a very special lit up and liberated guest!Meet Laetitia Andrac "BUSINESS DOULA" / holistic business coach, French born mumma and burn out survivor + Founder of Essential Shift.What's a Business Doula you ask? Listen and learn!Laetitia and I first crossed paths back in our corporate days and reconnected earlier this year at a retreat. We discovered our journey's have much in common and yet our own unique styles and brands.In this rich conversation she shares her story featuring a return to...2021-12-0139 minThe Human Design for Marketing podcast™, with Yvette MayerWhen life gives you lemons episode #83It's been a tough week in my world and I haven't felt like sharing much about why....but for some reason, this platform felt like the right place to do so.Maybe it's that I wanted to share ALL of it, rather than a little.Or make sure that I was emotionally ready?Whatever the case, the fact is last week I got some bad news about my dog, hours after I opened Digital Product Academy for enrolment.I don't want to share more than that here, hence the p...2021-11-1727 minThe Human Design for Marketing podcast™, with Yvette MayerA lit up and liberated life update! Episode #82Hello gorgeous humans!This episode is a little different as it's just me and you, with me riffing about living this lit up and liberated biz journey.There's a LOT to talk about including:my digital nomad travel, including where you find me now and where to nextI old my house! I share why and what it means for meand I give you a little new on the biz front, in terms of whats coming up and a little taste of evolution coming in the Momentum Mastermind + Limitless Inner Cirleplus that I'm running the...2021-11-0232 minThe Human Design for Marketing podcast™, with Yvette MayerSacred Funnels with Taylor Rae, episode #81I'm super excited to introduce you to "Tay Rae", the incredible coach & leader joining us this on the show this week....and I'm totally an excited fan!.Why? Because she often talks to her blend of the "work and the woo", which thoroughly aligns with my approach to building a thriving soul based biz. She has indeed been an inspiration to me along the way.Taylor liberally uses words like soulful and sacred, along side strategy and funnels.If you're an entrepreneur with a spiritual side, you're going to LOVE this episode. And ev...2021-10-2140 minThe Human Design for Marketing podcast™, with Yvette MayerOn intentionally BEING the ripple effect, episode #80I'm going to go out on a limb and say that you're like me....and that means, having a positive impact in the world is a motivating factor.As in, it's a big part of why you got into business for yourself in the first place.Because, you got sick of doing meaningless work, that lined the pockets of big corporations......and realised that you wanted to feel more passion, purpose and create a legacy.BUT, then you got started and all the things (and thoughts) started surfacing."I'm...2021-10-1923 minThe Human Design for Marketing podcast™, with Yvette MayerYes YOU should become a digital nomad, episode #79It's been over 6 months since Chilli Sparkles and I set off on our digital nomad adventures....and so I've decided it's high time for an episode about it.In this one I talk about the myths (or limiting beliefs) that may be stopping you making this kind of move....things like:what if my business shrinks?can I trust myself to be productive and committed to my biz on the road?I don't think I/we can afford it?what's the point if I'm working all the time any way?we can't do that, the kids...2021-10-0734 minThe Human Design for Marketing podcast™, with Yvette MayerWhy you should be live launching! Episode #78Spoiler alert.....live launching means SELLING!And yes, you do need to sell to be in business.....there's no money honey without sales!In this episode, I take you through why I see women like you resist live launching.I get it.....there's a lot of energy needed + it's vulnerable selling so.....well....visibly.But the rewards are incredible, it's honestly so worth it.Join me in this episode to hear why I have so much passion live launching.PLUS....If you are ready to...2021-09-2920 minThe Human Design for Marketing podcast™, with Yvette Mayer5 ways to collapse the timeline to your biz success episode #77If you're wondering how you can speed up you path to online success, then you don't want to miss this episode!On the inside, I share some of the common mistakes I see entrepreneurs making, including:chasing $ and not keeping an eye on longer term visionfalling into mindset slumps and staying there for days and weeksnot using time wiselyRest assured if any of these resonate, you're not alone!Join me for this chat where I give you my top 5 ways to release the stuck and put the ...2021-09-1420 minThe Human Design for Marketing podcast™, with Yvette MayerThe long term strategy launch, behind the scenes episode #76Six weeks ago I made a big decision in my business....I would evolve my positioning (again!), to focus on helping women "cash in on their years of experience & wisdom, with digital products....stepping into the role of digital CEO & creating a life & business that feels #litupandliberated".At break neck speed I moved into creation mode, launching a new freebie (the digital product decision guide), followed by my brand new course: Digital Product Academy.It's been a wild ride and I'm so excited that today my new course...2021-08-3124 minThe Human Design for Marketing podcast™, with Yvette Mayer5 ways to create more freedom in your business episode #75My number one value in my business is freedom.And I've realised along the way, that I share this with MOST entrepreneurs, as it's a big reason why we start our own businesses.In this episode I explore 5 ways we can create more freedom in our business.Now, of course digital products are at the top of the list!They're repeatable, scalable and profitable. All of which adds up to being able to accessing more FREEDOM!In more very exciting news, this week I opened the doors to my...2021-08-1925 minThe Human Design for Marketing podcast™, with Yvette MayerDelayed gratification and YOU, solo episode #74I first discovered this concept something like 20 years ago, when I read The Road Less Travelled and it had a massive impact on me.In particular I realised that my own parents hadn't modelled this very well. Which I share in a little bit of detail in the episode.Lack of timing has been coming up a lot of late in my business and with my clients. I'm talking about overwhelm and juggling a time investment.So we've been talking about both the concept of time and the fact we always have enough...2021-08-1025 minThe Human Design for Marketing podcast™, with Yvette MayerHow to be a social media superhero! Episode #73 with Briana GraydonI'm so excited to bring you a special guest in this episode!Meet Briana Graydon, owner of Pink Cow Social, Sydney Swans fan, Cosmo drinker and new mum.Bri's ambition is to help remove the overwhelm from all things social, while adding in the fun. How good does that sound?!I've been grateful to get to know a Bri after she joined the Momentum Mastermind and then said hell yes to a second round. And wow she's made some massive progress along the way....launching her signature course, selling it o...2021-08-0233 minThe Human Design for Marketing podcast™, with Yvette MayerHow specificity fuels growth, solo episode #72Hello from Van life! I'm currently in Kuranda in FNQ, so forgive the audio quality.In this episode I share some huge news in my business, which is an evolved positioning that I'm super excited about.And there's such an important lesson here for you too.TRUTH: the more specific you are in your audience and offers, the greater you ability to create an impact.I'm talking about:Becoming an expertThat is considered the 'go to'Abundant confidenceThe ability to charge moreThis is a live experience in my business...2021-07-2617 minThe Human Design for Marketing podcast™, with Yvette MayerFrom $70k to $210k+ in a single year, behind the scenes with Yvette #71I come to you now from the Whitsundays in beautiful Queensland, living a life of impact, freedom and incredible revenue growth.Yes, it's true I built from $70k to $216k in the past year. And you my podcast friends, have been witness to it all!In this episode, I take you behind the scenes to the strategic decision I made that set me up for success. I also share mistakes I see made, so I'm continually supporting you to skip ahead!I take you through 10 specific decisions I made, that together delivered this...2021-07-1528 minThe Human Design for Marketing podcast™, with Yvette MayerCreating more freedom & abundance in your business episode #70Here I sit in Airlie Beach, living the life of my dreams.It took a lot of hustle for me to be this 'lucky'. There was also one critical ingredient that I'm here to share more about today.The introduction of digital products into my business.In this episode I share, what they are, give examples of options you can choose from & touch on considerations to help you decide the right place to startI believe that EVERY business has the opportunity to integrate digital products a...2021-07-0627 minThe Human Design for Marketing podcast™, with Yvette MayerTrust will transform your business episode #69You are going to want to have pen and paper to hand for this one!Here's what I've learned over my years in online business.Your level of TRUST will strongly correlate with your business outcomes.And while self trust is important, building trust in externally is equally as important and will create a compounding effect.Special shout out to Jazze Jervis who helped me level up my own trust and create increased success as a result.Please let me know how this lands for you! Would...2021-06-2226 minThe Human Design for Marketing podcast™, with Yvette MayerThe sweet spot between marketing & manifestation, episode #68You can have all the marketing strategy in the world.BUT, if you don't believe you're worthy of success, you won't have it. At least not long term.And honestly, you don't get what you want, you get what you believe.I'm full of strategic advice and how to get the things done.When it comes to my own business, however, it's a blend of the intuitive, the mindset, the spiritual....and the strategy that has proven to bring success. Time and time again.This played out enormously in t...2021-06-1420 minThe Human Design for Marketing podcast™, with Yvette Mayer5 tips you can apply to improve your copy, episode #67Let's face it, copywriting can be challenging.And it's not something we learn in school, it's in no way similar to writing essays!Years ago, when I was a Marketing Director of an Advertising agency, I had the good fortune to be sent on 'writing skills for business' training. These skills were necessary for my 'pitch' letters to the trade press & email introductions to prospective clients.Now this is the sort of writing that influences and motivates your audience :)Of course as more communication became written during...2021-05-2419 minThe Human Design for Marketing podcast™, with Yvette MayerA Covid marketing success story, with Tricia Camacho, episode #66In this episode, Tricia shares her journey over the past year - featuring the collapse of in her industry (due to COVID) and then epic rise to success in her online business, the "Creative Costume Academy".Tricia and I've been working together for almost a year and in that time, her business has grown from strength to strength. And yes, I'm talking about from "crickets" to replacing her previous businesses income.FROM: Costume & pattern making seamstress to the stars Broadway/Vegas styleTO: Founder of the Creative Costume Academy: Pattern Making 101 cou...2021-05-171h 00The Human Design for Marketing podcast™, with Yvette MayerOne year & a tonne of transformation later! Jen Bowers is back for episode #65When Jen asked for me to have her back on the show, I of course was thrilled!And towards the end of the episode she shares that she asked for this opportunity, so I promise I'm not breaking any sort of code of silence.When Jen Bowers was with us last year (almost exactly 12 months back, episode 25), she was juggling her corporate job and early stage online business (Pink Pom Pom social). I cheekily suggested that surely her vision looked a lot like walking out of said corporate role and into full time...2021-05-1024 minThe Human Design for Marketing podcast™, with Yvette MayerHow to nail your messaging (this is gold!) episode #64Back from a short "I turned 50" style break!This week I'm talking about one of my fave topics.That is: crafting your messaging, so that it effortlessly attracts your dream clients and customers.Inside I share 3 things you MUST get right to elevate your messaging.Don't miss it!NEWSFLASH: I'm running a 5 day From PASSION TO PROFITS bootcamp next week. We are live from May 10th to May 15th and I want you with us! Register now.xo YvetteP...2021-05-0317 minThe Human Design for Marketing podcast™, with Yvette MayerThe two marketing principles you NEED to know, episode #63This week I give you the exact two principles that are the backbone of effective marketing.Just TWO!Perfect these two and you're set up to succeed.Simple.Not easy.This episode was born over in the Lit Up & Liberated Facebook group, are you a member yet? Make sure you join us if not, so we can get to know each other better.Ready to go from marketing mess, to abundant success?The Momentum Mastermind teaches you every single step so you can...2021-04-1322 minThe Human Design for Marketing podcast™, with Yvette MayerUn-mess your marketing, episode #62This time last year I was literally scraping the bottom of the barrel....the money barrel that is. I'm talking about using the 5c pieces in my coin jar to buy my coffee!At the exact same time, I was working around the clock. I'm talking 7 days a week and working too many hours.Because I was stuck in a groove you may even be familiar with? It's called trying to be all things to all people, to keep the dream alive.offering coaching (any type) to anyone who worked...2021-04-0621 minThe Human Design for Marketing podcast™, with Yvette MayerGetting out of your own way, episode #61I always say that the most important thing in marketing is to show up!There's no doubt, it's mission critical AND there's more to it.It's all very well for me to say this, but what if you find it hard? And what should you be saying when you show up?In this episode I talk about our major blocks (hello imposter syndrome and comparisonitis) and being INTENTIONAL when you do show up.Starting from: what's the number one problem that I'm solving?If you're ready to accelerate your...2021-03-2916 minThe Human Design for Marketing podcast™, with Yvette MayerFrom marketing mess to sales success! Episode #60Forgive me because this episodes goes on a bit of a blogging tangent!I'm coming to you from day 2 of being a digital nomad! And I've decided to share this adventure on my blog, which totally led to an unexpected story about my blogging history.Anyway, on that, you can jump on over to yvettemayer.com/blog any time to see what my gal Chilli Sparkles and I are up to!Back to the topic at hand today.I'm talking positioning with precision AND I share my new potential direction. I...2021-03-2115 minThe Human Design for Marketing podcast™, with Yvette MayerThe ultimate lead magnet distribution guide! Episode #59Do you wish your email list was larger & more engaged?I've got you!In this episode, you're going to learn my non negotiable's for targeted list growth & over 50 ways you can get your lead magnet into more of the right hands.This chat comes from the Lit Up & Liberated Entrepreneur FB group, where the feedback was incredible & I learned that there was an extreme amount of note taking.Which led me to creating a brand new lead magnet of my own!Make sure you grab your FREE copy of...2021-03-1428 minThe Human Design for Marketing podcast™, with Yvette MayerGrow your business with conversion copywriting, with Tracie Patterson, episode #58In this episode you will meet the copywriting legend that is Tracie Patterson, of Indie Copy.Tracie and I met through.....of all things......one of my marketing funnels. Which I couldn't help but tell you all about in the introduction, as it's sooooo on topic!There's a lot of gold dropped in this one, so make sure you have a notepad at the ready. I particularly love Tracie's tips on how to be in the right energy to show up for content development.If you're looking to learn more about copywriting or...2021-03-0734 minThe Human Design for Marketing podcast™, with Yvette MayerCharismatic branding & big news! Episode #57Please forgive me for the quality of this episode, and allow me to be imperfectly perfect!Inside I come to you from a road trip (freeway sthyle), sharing some personal news that is 100% related to my business and marketing.Building brand charisma is a topic I've been diving into within the Momentum Mastermind and it's as always, reflected right back at me in my own business.Brand charisma starts from the inside, it's about connecting through stories, being in alignment with your truth, ensuring that comes through in how you communicate.....and the...2021-02-2821 minThe Human Design for Marketing podcast™, with Yvette MayerWhat's more important, strategy or mindset? Episode #56No seriously which one?Only kidding, you absolutely need BOTH.That being said, there's one you can't rely on, without the other!What I'm talking about here, is you can have all the strategy in the world, but if you don't work on your mindset, you won't executive effectively.And strategy, is theory. We don't see theory in the market.....we see what you've executed.Along my journey, I learned the hard way that mindset isn't something you master. It's something you practise. We're vulnerable without the practise and e...2021-02-2523 minThe Human Design for Marketing podcast™, with Yvette MayerThe story of the day I found out I had breast cancer #55I know, I know, this topic doesn't quite seem to fit with a podcast about marketing your way to $100k. Or being lit up and liberated for that matter.Only trust me, it has EVERYTHING to do with it.But you have to listen to thoroughly understand why me being dumped in the middle of chemo......is relevant to building your business.That's as much as I'm willing to give you in this weeks show notes.Join me for the episode and all will become clear.And when you...2021-02-2126 min