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Showing episodes and shows of
Yvonne Ashton
Shows
Mornings with Mayesh
Guatemala Cymbidium Orchids & OASIS® Renewal™ Plant-Based Floral Foam: What You Need to Know
Join Yvonne Ashton and David Dahlson for an exciting episode of Mornings with Mayesh as they unveil two game-changing updates for the floral industry. First, David introduces Mayesh's newest farm partner, Designer Cut Flowers from Guatemala, and their stunning collection of cymbidium orchids. These blooms fill the seasonal gap between New Zealand and Holland's availability, offering florists gorgeous fall colors including burgundies, golds, yellows, and two-tones—perfect for autumn weddings and events. With 8-11 blooms per stem and professional Dutch-style packaging, these orchids are a must-have for your designs. Then, David shares his hands-on review of...
2025-10-17
23 min
Mornings with Mayesh
From Wedding Burnout to $8M in Hotel Contracts: Building Recurring Revenue with Franceska McCaughan
Tired of working six days a week, chasing one-off weddings, and feeling trapped in the seasonal ups and downs of the event floral world? This episode is your roadmap to freedom. Host Yvonne Ashton sits down with Franceska McCaughan, international floral strategist and founder of The Hotel Florist®, who has revolutionized how florists think about sustainable income. From her beginnings in foster care to building a floral empire serving luxury hotels across three continents, Franceska's story proves that complete business reinvention is possible—no matter where you start. In this episode, you'll discover: How to br...
2025-09-03
58 min
Mornings with Mayesh
Top 6 Flowers to Know Now
What are the top 6 flowers you absolutely need to know about right now? Join host Yvonne Ashton as she welcomes back resident flower guru David Dahlson for another exciting flower show and tell on Mornings with Mayesh! In this episode, we reveal the top 6 stunning flower varieties that every florist, designer, and flower enthusiast needs to know about. David shares his expert insights on timing, availability, and care tips for each bloom, including two gorgeous carnation varieties, an exciting new jumbo craspedia, exclusive Degas roses, and two beautiful phlox options perfect for fall arrangements. Featured...
2025-08-11
14 min
Mornings with Mayesh
New Varieties from Rosaprima and Floraprima with David Dahlson
Missed last week's live stream? Catch the replay! Host Yvonne Ashton sits down with David Dahlson to explore the incredible wave of new varieties from Rosaprima and Floraprima – over 35 introductions in just six months! Discover stunning new roses like Superstition, Champagnier, and Popcorn, plus beautiful ranunculus varieties including Cloni Nuance and Cloni Nebbia. Get the insider perspective from a true floriculture expert, not just catalog descriptions. Essential listening for florists and flower lovers alike. **For best experience, we recommend watching the video replay.** Mornings with Mayesh | Originally aired live Video replay & show not...
2025-07-29
26 min
Mornings with Mayesh
Inside AIFD's 60th Anniversary Symposium
Join us for an exclusive look at the 2025 AIFD Symposium "Reflection" happening July 12-15 in Palm Springs! We sit down with symposium chair Lori Novak, a 45-year floral industry veteran, and Susan McLeary, who will be presenting at the 2026 symposium. Together, they share insider details about AIFD's 60th anniversary celebration, standout programming, what first-time attendees can expect, and advice for aspiring symposium presenters. Whether you're planning to attend or curious about what makes these events so transformative for floral designers worldwide, this conversation has something for you. Topics covered: AIFD Symposium programming, Palm Springs venue highlights, registration...
2025-06-13
39 min
Mornings with Mayesh
Nurturing Success: A Conversation with Charity Reel, VP of Sales at Mayesh
Join host Yvonne for an inspiring conversation with Charity Reel, Vice President of Sales at Mayesh Wholesale Floral Distributors. In this episode, Charity shares her journey from selling freight services to leading national sales operations across Mayesh's 20+ locations in 13 states. With nearly three decades at Mayesh, Charity offers insights into effective sales leadership in the floral industry, discussing specific techniques that have driven success and the pivotal moments that shaped her approach. She explores how her natural curiosity and love for people have influenced her leadership style, and reveals her philosophy that success, like fine wine, requires...
2025-05-19
47 min
Mornings with Mayesh
How Continuing Education Elevates Floral Design with Kristen Pulcheon
In this illuminating episode of Mornings with Mayesh, we dive deep into the transformative power of continuing education in the floral industry with Kristen Pulcheon, Executive Director of Fiori Florals Design Studio in Central Ohio. Since launching in January 2020, Kristen has built Fiori into a powerhouse that executes nearly $2 million in events annually. Drawing from her 20-year journey through the wedding and special events industry—spanning luxury bridal fashion, event venues, and finally floral design—Kristen shares candid insights on how ongoing education has been crucial to her team's remarkable success. As both a seasoned busi...
2025-05-09
41 min
Mornings with Mayesh
Susan McLeary on Innovative Floral Design Techniques
Join host Yvonne Ashton as she sits down with celebrated floral artist and educator Susan McLeary in this enlightening episode of Mornings with Mayesh. Susan, known for her boundary-pushing floral art and wearables, shares insights into her revolutionary "floral constellation" techniques that are transforming how designers approach wedding personals and wearable pieces. In this conversation, Sue reveals the inspiration behind her innovative wire armature methods that create floating, shape-shifting designs without traditional wiring, taping, or excessive use of floral glue. She discusses how these techniques produce modern, durable, and long-lasting pieces while offering practical solutions for today's...
2025-05-02
41 min
Mornings with Mayesh
New Spray Garden Roses
If you missed our recent "Mornings with Mayesh" live episode, don't worry, we've got you! Yvonne welcomed Mayesh's own globe-trotting flower specialist, David Dahlson, for an eye-opening presentation on new concept wholesale spray garden roses that left viewers buzzing with excitement and inspiration. This recap captures the highlights of that informative session, where David shared his insights on these brand-new varieties—their unique characteristics, growing conditions, and potential applications in floral design. Whether you're looking to incorporate these exceptional blooms into your upcoming projects or simply appreciate the artistry behind rose cultivation, this summary of David's presentation of...
2025-04-16
24 min
Mornings with Mayesh
Valentine's Day Color Theory w/ Amy Balsters
The latest replay of Mornings with Mayesh, features floral design expert Amy Balsters of The Floral Coach! In this episode, we explore the captivating world of color theory and dive deep into Pantone's 2024 Color of the Year, Mocha Mousse. Whether you're planning your Valentine's Day collection or looking to stay ahead of design trends, Amy shares expert techniques for incorporating this sophisticated shade into your arrangements. Listen in as host Yvonne Ashton and Amy discuss everything from color psychology to practical design applications that will elevate your floral work. Visit our blog for the show notes and...
2025-01-22
56 min
Mornings with Mayesh
Corporate Floristry w/ Ashley Overholser
Welcome to Mornings with Mayesh with host, Yvonne Ashton. For those joining us for the first time, this is your go-to destination for all things floral design, industry insights, and inspiring conversations with incredible designers who are shaping our floral community. We are thrilled to have welcomed Ashley Overholser of Primavera and our final 2024 Mayesh Design Star. We dove into a powerful conversation about the intersection of floristry, creativity, and personal growth. Ashley's journey from discovering flowers as a path to healing to building a successful corporate floral design business is both inspiring and instructive. We explored...
2024-12-23
55 min
Mornings with Mayesh
Alexandra Farms Winter Showcase & Promo
NOTE: The video replay is best for this episode due to all the visuals. Join Yvonne with special guests Joey Azout, President of Alexandra Farms, and David Dahlson, our very own flower specialist. In this episode, you will discover: ✨ Popular Alexandra Farms varieties ✨ Joey's personal favorites ✨ Care & handling tips ✨ Exclusive Mayesh customer promotion Let us know what your favorite Alexandra Farms rose is in the comments below! And don't forget to place your winter standing order by October 25th with your Mayesh sales rep. Visit our blog for...
2024-10-07
38 min
Mornings with Mayesh
The Business of Floral Brand Collaborations
Dive into our conversation with Erice McNeff of Everboom Floral Design, where we unpack: - Transitioning from weddings to brand collaborations - Pricing strategies that value your work - Navigating "exposure" opportunities - Building a killer portfolio Whether you're a seasoned florist or just starting out, this episode is packed with game-changing insights for your floral design career. Listen to the replay now and level up your floral game! Visit our blog for the transcript and video replay: https://www.mayesh.com/blog/mwm-business-of-floral-brand-collaborations
2024-09-18
46 min
Mornings with Mayesh
NEW Rosaprima & Floraprima Flowers
NOTE: this episode is best enjoyed via our video replay so that you can see all of the roses. Join host Yvonne Ashton and special guest David Dahlson as they showcase breathtaking new flower varieties from Rosaprima and Floraprima. Discover stunning roses, spray roses, ranunculus, and anemones that are revolutionizing the floral industry. Perfect for florists, designers, and flower enthusiasts looking to stay ahead of the curve. Visit our blog for the transcript and video replay: https://www.mayesh.com/blog/mwm-new-rosaprima-floraprima-flowers
2024-09-05
25 min
Mornings with Mayesh
Inside NCSFA & Uncovering the Benefits of State Floral Associations
In this episode of Mornings with Mayesh, host Yvonne Ashton welcomes Lyn Graves, President of the North Carolina State Florist Association (NCSFA), for an eye-opening discussion about the often-overlooked powerhouse of the floral industry: state floral associations. Lyn unpacks the treasure trove of benefits these organizations offer, from skill-building programs to invaluable networking opportunities. Whether you're a seasoned florist or just starting to bloom in the industry, this episode is packed with insights on how NCSFA membership can take your floral career to new heights. Tune in as Yvonne and Lyn explore: The rich...
2024-07-24
36 min
Mornings with Mayesh
Petals with a Purpose: The Flowers For Dreams Story
Welcome to the replay of our latest Mornings with Mayesh episode, where Yvonne Ashton, our Director of Marketing, delves into the heart of the floral industry to bring you inspiring stories and innovative ideas. If you missed our live session, you're in for a treat! In this episode, we had the pleasure of hosting Madison Lee and Thalia Esparza from Flowers For Dreams, a company that's redefining what it means to be a florist in today's world. These talented designers shared their journey from floral novices to key players in their company's wedding design team, proving that...
2024-06-25
53 min
Mornings with Mayesh
Inspiring the Next Generation: Jazmin Albarran of Seed Your Future
In this exciting episode, Yvonne Ashton sits down with Jazmin Albarran, MBA, the Executive Director of Seed Your Future (SYF), for an in-depth conversation about inspiring the next generation of plant and flower professionals. Discover the incredible work SYF is doing to promote horticulture and expand career opportunities in the field. Jazmin shares valuable insights on: 🌱 The mission and impact of Seed Your Future 📚 Free resources available through SYF 🗓️ The significance of Green Career Week and other upcoming events 🤝 The critical role of the floral industry in reaching the next generation of employees 💪 Ways to support and get involved...
2024-06-13
34 min
Mornings with Mayesh
Hardgood Trends with Becky Hillis of Accent Decor
In this week's episode, host Yvonne Ashton sits down with Becky Hillis, the Creative Director of Accent Decor, for an enlightening conversation about the latest trends in floral hardgoods and what the future holds for the industry. Accent Decor has been a leading innovator in the floral world, consistently setting trends with their exquisite ceramics, glassware, and event pieces. Becky shares her unique insights and expertise, providing valuable information for florists looking to stay ahead of the curve. Get ready to be inspired! Visit our blog for the transcript and video replay:
2024-05-23
34 min
Mornings with Mayesh
Retail Florist, Angelina Prikhodko
Angelina Prikhodko, the owner of Fleur Studio, offers valuable advice and insights for running a successful retail flower shop. From the importance of building a strong relationship with a sales rep to the significance of branding and niche, Angelina shares her experiences and lessons learned. She also discusses her plans for the future, including opening a second Fleur Studio location and potentially offering teaching and training services. Angelina's passion for retail floristry and her desire to help others in the industry make her a valuable resource for aspiring and current retail florists. Visit our blog for the...
2024-03-08
56 min
Mornings with Mayesh
Alexandra Farms
Join us in this captivating episode of Mornings with Mayesh, where Yvonne Ashton is joined by David Dahlson, Amy Balsters, and Joey Azout from Alexandra Farms to delve into the enchanting world of garden roses. Gain valuable insights into the meticulous care and cultivation of these exquisite blooms, discover their favorite varieties, tips for weddings & events, and get a sneak peek at the upcoming releases. Visit our blog for the transcript and video replay: https://blog.mayesh.com/mwm-alexandra-farms-feb2024
2024-03-04
32 min
Mornings with Mayesh
Abby Chick & Sustainability for Retail Florists
Abby has taken our sustainability conversation to another level while taking on topics of sustainability within retail and sympathy design. I'm excited to be able to dive in deeper with her while discussing the importance of profitability, imposter syndrome, barriers to sustainable practices for the average florist, and more! Visit our blog for the transcript and video replay: https://blog.mayesh.com/mwm-abby-chick-sustainability
2023-12-21
57 min
Late Bloomer Living Podcast
EP 161: Unpacking Ageism: Why Words Matter with Ashton Applewhite
Join us for a special Thanksgiving Eve episode as we sit down with Ashton Applewhite, renowned expert on ageism and author of This Chair Rocks: A Manifesto Against Ageism. In this insightful conversation, Ashton delves into the importance of the language we use when discussing aging. Unpacking her quote, 'it's so important to learn about aging, and to realize how much ageist thoughts we have all internalized,' we explore the profound impact of ageist narratives on our health, self-esteem, and life's journey. As we prepare to give thanks, let's reflect on breaking down stereotypes, embracing wisdom, and cultivating g...
2023-11-22
49 min
Mornings with Mayesh
Gearing up with 2024 with Ryan O'Neil
Ryan O'Neil, the CEO and founder of Curate, joined Yvonne in a live session aimed at equipping us with the knowledge and strategies we need to thrive in the upcoming year of 2024. With his wealth of expertise and innovative mindset, Ryan delved into a plethora of pivotal topics that lie at the heart of business success. Among the crucial subjects that we explored were: pricing strategies, a vital component in any business's growth and profitability, automation to elevate efficiency, goal setting, evaluating cash flow needs - the lifeblood of any business, and finally technology We truly hope t...
2023-11-15
53 min
Mornings with Mayesh
Breast Cancer Advocate, Brooke Raulerson, AIFD, CFD
In support of Breast Cancer Awareness month, Yvonne sat down for an interview with Brooke Raulerson AIFD, CFD, a floral designer who is battling breast cancer. Brooke bravely shares her journey and emphasizes the importance of self-advocacy and support. She discusses her experience with doctors and the need to push for answers and second opinions. The heartbreaking fact is that if it weren't for Brooke's tenacity and determination to get answers, she may not have been around to share her story!! Brooke also highlights the overwhelming support she has received from her family, friends, and clients. She talks about...
2023-10-05
58 min
Mornings with Mayesh
Alyssa Lytle of Flowering Minds on Sustainability
Alyssa Lytle of Flowering Minds Education and our August & September Mayesh Design Star joined me for a continued conversation on sustainability! We chatted about her innovative & creative design mechanics that have been showcased over the last two months - think hardware store items like wire shelving & bird suet cages - along with her thoughts on her tips for those who may want to explore sustainability for their business, how she sees sustainability influencing our industry, and teaching us about what Oshun Pouches are really made of. Blog with show notes and video replay: https://blog.mayesh.co...
2023-09-29
33 min
Mornings with Mayesh
Flower Love w/ Kristen Griffith VanderYacht
Yesterday, Yvonne had so much fun delving into the world of floral design with Kristen Griffith-VanderYacht. Kristen is a renowned floral designer and author of the book "Flower Love". He shares his journey in the industry, the challenges he faced, and the valuable lessons he learned along the way. Kristen also discusses his new book and dives into what readers can expect, how he selected the cover images out of the 45 designs showcased in the book, his philosophy on self-care and "it's just flowers, and how the book can inspire all designers of all levels. So let's dive in...
2023-09-14
1h 02
Mornings with Mayesh
Fall Flower Festival: Pricing Weddings for Profit w/ Alison Ellis
Alison Ellis of Real Flower Business offers invaluable business insights into the the process of pricing wedding arrangements and designs. We discuss how to ensure you are profitable, how to ensure you are not over buying flowers, how to handle substitutions, whether or not you should set minimums, and every in between. Alison gives you the insight you need to price accordingly to have a successful & profitable wedding season! Head to our blog for the show notes and video replay: https://blog.mayesh.com/fall-flower-festival-recap
2023-08-25
1h 01
Mornings with Mayesh
Fall Flower Festival: Autumnal Floral Design Demo w/ Gilberto Espinoza
Welcome to the replay of our first segment of our Fall Flower Festival! Gilberto Espinoza of Dogwood & Fir is my first guest and will be creating a large autumn inspired urn arrangement perfect for weddings. While he is designing, we chat about how he got his start in floral design, photography, the un-importance of trends, social media, sustainability, and more! P.S. Since he is designing, the video will provide a better experience, but we also had a great conversation that we wanted to share on the podcast. Blog with show notes and video replay:
2023-08-25
54 min
Mornings with Mayesh
Pilar Zuniga, a Sustainable Florist
Last month, we introduced our 3rd Mayesh Design Star of 2023, Pilar Zuniga of Gorgeous and Green and I'm very excited to share her live interview from earlier this week! She is a sustainable & eco-friendly florist, an advocate & speaker Since 2008, she was name a 2023 Top 50 Wedding Florists in North America by Florists' Review, and is a host for the Instagram page, @floristsofcolor. We chatted about what it takes to become a California Green certified business, how being a sustainable florist has evolved for Pilar over the last 15 years, large scale and wearable design mechanics, and so much more! B...
2023-07-13
52 min
Mornings with Mayesh
Sustainable Floristry Beyond Design Mechanics
Our 2nd Mayesh Design Star of 2023, Heather Sardela of Blossom & Bone Florals, was my special guest earlier this week. We chatted about different ways florists can become more sustainable beyond design mechanics that you may not have thought about like composting, working with local ceramicists, paying living wages, and more. What are some sustainable practices that you incorporate into your flower business? Blog with show notes and video replay:https://blog.mayesh.com/mwm-sustainable-floristry-beyond-design-mechanics
2023-06-03
37 min
Mornings with Mayesh
"Flowers For All" with Susan Mcleary
The ever-inspiring author, educator, and florist, Sue Mcleary joined us to discuss "Flowers for All", her brand new book filled with modern floral arrangements for beauty, joy, and mindfulness every day". Sue wrote this book for all flower people, not just obsessed florists like herself. Learn more about this wonderful publication featuring thirty different design ideas from the author herself! Grab yourself a copy here: https://susanmcleary.com/flowers-for-all Blog with show notes and video replay: https://blog.mayesh.com/mwm-flowers-for-all-with-susan-mcleary
2023-04-07
47 min
Mornings with Mayesh
Design Tour with Amy Balsters
On Tuesday, Amy Balsters of The Floral Coach, joined Yvonne to chat about our recently launched Mayesh X The Floral Coach Design Tour. Amy dove into the curriculum and shared why learning proper spiral bouquet mechanics and color theory is critical, along with talking about the value that is provided with each included component of our in-person workshop. This is so very exciting because it has been 3 years since we've hosted a workshop. We have been asked so many times when we are starting back up and March 30th is the answer to that. That is the date of...
2023-03-10
53 min
Mornings with Mayesh
Japanese Flower Showcase 2023
Our very own flower expert, David Dahlson, was our guest for the second time last week! In this episode, David put together a show 'n tell of a selection of our stunning Japanese flowers that are now available! The lineup includes Sweet Peas, Ranunculus, Lisianthus, Cymbidiums, Litsea Cubeba, and Spirea. The season lasts about two and a half months (January through March, maybe April depending on the weather), and allow a 2-week lead time when placing your order. NOTE: If you are listening to the podcast replay, you may want to watch the video for the best...
2023-01-24
38 min
Mornings with Mayesh
Sustainable Floristry Panel Discussion
Sustainability. It is so much more than the current buzzword and is a very important topic for our industry. Our first 2023 Mayesh Design Star, Sue Mcleary, joined Yvonne along with Holly Chapple, TJ McGrath, Debra Prinzing, Patrick Dahlson and David Dahlson. We defined what sustainability means, examined biodegradable, compostable, and reusable materials, talked about locally grown, and our experts gave tips on how we all can get started in being gentler to the earth. This episode went over an hour and we only began to scratch the surface. If you are looking for even more conversations and insights about...
2023-01-18
1h 17
Mornings with Mayesh
That Flower Feeling with Steve Dionne
Steve Dionne, the Executive Director of CalFlowers, came to chat with us about a powerful campaign called That Flower Feeling. Whether or not you have heard of this campaign, we hope you stick around to learn more, hear how the campaign has done so far, what marketing assets are available to you, and understand how That Flower Feeling can uplift the entire floral industry, including your business! Show notes & video replay: https://blog.mayesh.com/mwm-that-flower-feeling-with-steve-dionne
2022-12-02
51 min
Mornings with Mayesh
New Open Cut Flowers & More
Our very own flower expert, David Dahlson, was back on Mornings with Mayesh! David set up a show 'n tell of a handful of NEW flowers along with sharing some of his current seasonal faves that we know you are going to love! He kicks things off with stunning Hybrid Delph, Larkspur, Stock, and Duplo Asters that are open-cut! What does this mean for you? Well, if you are using them in events, they only need to be hydrated for 24 hours before using in designs as they are fully opened blooms compared to their regular counterparts that may need...
2022-11-17
39 min
Mornings with Mayesh
Sarah Campbell of Intrigue Teaches
Sarah Campbell of Intrigue Teaches joined Yvonne to talk about all the work that is going into the 2022 Intrigued Experience Conference. Dive into the flowers, educators, venues, design trends, and more! If you have ever wondered what this gathering of inspired and driven floral designers is then be sure to tune in and learn about what brings these people and flower-focused industry leaders together! Show notes & video replay: https://blog.mayesh.com/mwm-sarah-campbell-of-intrigue-teaches
2022-11-10
50 min
Mornings with Mayesh
Wellness Through Flowers with Jelena of Viola Floral
Earlier this week, Jelena Trifunovic of Viola Floral came to share her flower story with us. Jelena talks about how she ended up starting a business named after her mother, dives into how transitioning from teacher to florist went, how flowers were instrumental in her own healing, along with sharing about her passion for helping others understand the power of flowers and their positive effects on mental health. This is definitely a feel-good episode that reminds us all of why we love the floral industry and the part we play in spreading joy through flowers! Show notes...
2022-10-21
55 min
Mornings with Mayesh
BloomTV & Monica Michelle
Have you always wanted a Food Network but for flowers? Well, it's here and it's called BloomTV!! This week, founder and CEO of BloomTV, Monica Michelle, shared why she started this new streaming network, talked about the episode "A Flower's Journey", and what she is planning next! Show notes & video replay: https://blog.mayesh.com/mwm-bloomtv-monica-michelle
2022-09-22
44 min
Mornings with Mayesh
BTS of the Underwater Floral Install
Our latest Mayesh Design Star, Ashley Rodriguez of Garden & Grace Floral Design and Kimber Greenwood of Waterbear Photography sat down with Yvonne to take a deeper dive into their fantastical underwater shoot, chat about developing a great florist-photog relationship, and girl power! Show notes & video replay: https://blog.mayesh.com/mwm-bts-of-the-underwater-floral-install
2022-09-09
39 min
Mornings with Mayesh
Slay Inflation and Increase Your Margins
Ryan O'Neil of Curate is our latest guest on Mornings with Mayesh. Ryan shared how florists can combat inflation on events already sold, up their profit margins, and handle supply chain issues like a boss! Show notes & video replay: https://blog.mayesh.com/mwm-slay-inflation-and-increase-your-margins
2022-08-17
42 min
Mornings with Mayesh
Thinking Outside of the Vase with Ashley Rodriguez
Ashley Rodriguez of Garden & Grace Floral Design and our next Mayesh Design Star, was our guest for last week's episode. Ashley took us completely outside the vase and dove into what it takes to work in unique environments, like pools of deep water, along with strategies for working with professionals that are not florists and what is next for Ashley. Show notes & video replay: https://blog.mayesh.com/mwm-thinking-outside-of-the-vase
2022-08-02
35 min
Mornings with Mayesh
#iloveflorists with Sue Mcleary
Sue Mcleary joined us to talk more about her new initiative #iloveflorists and creating a space that supports growth, curiosity, education, and positive interactions between one another. She also compares the floral industry with the food industry, chats about her AIFD Symposium stage presentation, and more. NOTE: Sue joined from a very remote location and did not have the best connection, but we hope you still enjoy this interview. Show notes & video replay: https://blog.mayesh.com/iloveflorists-with-sue-mcleary
2022-07-26
42 min
Mornings with Mayesh
Brand Strategy for Florists with Melanie Spilbeler
Are you a florist in need of some guidance with your brand or brand strategy? Branding is way more than just a logo as marketing is more than advertising. In this informative and interactive episode with Melanie Spilbeler of FreshPath Marketing, you will not only learn WHY a brand strategy is so important but also HOW to connect your branding to your internal and external customers. This session will teach you how to make your brand work as hard as you do! Ready? Let's go! Show notes & video replay: https://blog.mayesh.com/mwm-florist-brand-strategy-marketing
2022-06-23
58 min
Mornings with Mayesh
New Rose Varieties with David
NOTE: for the best experience we recommend watching the video replay instead of listening to the podcast. Our very own flower expert, David Dahlson, is our guest, and boy, does he have some treats for you. David has set up 18 new rose varieties to share with you! We are always in search of the latest & greatest and I'm so excited to share these roses with you! Which one is your favorite? Show notes & video replay: https://blog.mayesh.com/mwm-new-rose-varieties-with-david-dahlson
2022-06-10
44 min
Mornings with Mayesh
Freelancing with Daylen Rivera
Have you been thinking about becoming a freelance designer? Or are you thinking about hiring a freelancer? Then be sure to listen to our latest episode of Mornings with Mayesh as my guest, Daylen Rivera, the Brand Activation Lead at Sweet Root Village, joined me to chat all about this important topic and shared his freelancing experience with you - how to find jobs, taxes, design style, social media & more! Video replay & show notes: https://blog.mayesh.com/mwm-freelancing-with-daylen-rivera
2022-05-26
57 min
Mornings with Mayesh
Mornings with Mayesh: Meet 4th Gen Florist, Nicole Palazzo
What does a century-old family-run floral shop look like? I'm excited for you to meet Nicole Palazzo of City Line Florist. She is a 4th generation florist and will be able to share with you the in's and out's of running a business that has been around for 104 years. I can guarantee that much has been learned along this amazing journey and I'm so excited to share a few of those stories today! Afterward, Sheila Santiago, the Director of Development of SAF, will be joining us to chat about the upcoming SAF Next Gen Live! event happening here in...
2022-05-20
53 min
Mornings with Mayesh
Community Over Competition with Sharla Flock
This week's guest, Sharla Flock of Sharla Flock Designs, came highly recommended as she is known for being an industry advocate and embodies the philosophy of "community over competition". If those two concepts speak to your soul then you want to stick around for this episode of Mornings with Mayesh. Video replay & show notes: https://blog.mayesh.com/mwm-community-over-competition-with-sharla-flock
2022-04-21
38 min
Mornings with Mayesh
David Austin of David Austin Roses
If you love garden roses, then I have a treat for you! David Austin from David Austin Roses was my very special guest this week!! Learn more about the history of this iconic brand along with how these unique roses are bred and how you have an amazing opportunity to create a David Austin Wedding with our latest promotion! Show notes & video replay: https://blog.mayesh.com/mwm-david-austin-garden-roses
2022-04-13
27 min
Mornings with Mayesh
Southwest Aesthetic with Akiko Senda
This month's Mayesh Design Star, Akiko Senda, is bringing Tucson to you in a terra cotta pot! In her first video, she demonstrates how to create a potted floral cactus garden. We dove a bit more into her design along with chatting about the challenges of owning a business that does both retail and events, changes she made to make it through a pandemic, her new space, and so much more! Show notes & video replay: https://blog.mayesh.com/mwm-southwest-aesthetic-with-akiko-senda
2022-03-31
36 min
Mornings with Mayesh
Becoming an Ikebana Master with Nixon Tran
If you are interested in learning more about Ikebana design and what it takes to become an Ikebana Master then this episode is for you! Nixon Tran, of When Still, is going to share about his journey along with diving into the history of Ikebana, the basics of the design, resources if you want to learn, and more. Show notes & video replay: https://blog.mayesh.com/mww-becoming-an-ikebana-master-with-nixon-tran
2022-03-24
48 min
Mornings with Mayesh
Black Flora - Profiles of Inspiring Black Flower Farmers + Florists
Teresa J. Speight, the author of Bloom Imprint's new book, Black Flora, along with 3 of the featured designers - KiaraHancock, Isha Foss, and Gina Lett Shrewsberry - joined me this week for our latest episode! We discussed Black Flora which showcases the excellence and contributions of Black flower farmers and floral designers throughout the country. Teri writes in her introduction, "Younger generations of Black plant-lovers are seeking inspiring examples of successful floral artists and entrepreneurs. When they see their potential -- through representation of people who look like them in farming and floristry -- the possibilities of the f...
2022-02-24
58 min
Mornings with Mayesh
Tablescapes & Finding Your Creative Voice with Jayne Kim
After a long Valentine's Day holiday, it's time to grab a coffee and relax with us. Jayne Kim of Still Carnations, and our first 2022 Mayesh Design Star, joined me to chat about her whimsical & eclectic tablescape design that was featured in our February video along with touching on finding your own creative voice, and how to target your ideal client. Show notes & video replay: https://blog.mayesh.com/mwm-tablescapes-creativity-ideal-clients
2022-02-17
56 min
Mornings with Mayesh
Flower Trends with Jayne Kim
Are you ready to talk new trends for the new year? Great! Because Jayne sat down with me to do just that along with diving into her ceremony nest demonstration. We will be touching on color trends, designing around seasonality, Jayne's unique design mechanic to build the nest, water sources, and more! Show notes & video replay link: https://blog.mayesh.com/mwm-flower-trends-with-jayne-kim
2022-01-13
48 min
Mornings with Mayesh
Flower Pricing & Prepping for 2022 with Ryan O'Neil
Are you ready for next year? 2022 is set to be another year for the books with so much uncertainty, supply chain issues, and who knows what else. Being prepared and planning will help you make it through another crazy year and that is why Ryan O'Neil from Curate joined me for this episode. We talked about pricing, margins, planning for the unknowns, and whether now is a good time to start up a floral business. Even if you've begun your new year planning or still need to get started, be sure to listen to this podcast! Show notes & video r...
2021-12-15
55 min
Mornings with Mayesh
Mornings with Mayesh: Mindset & Self-Care with Amy Balsters
Ready to self-reflect & go on an emotional journey? Amy Balsters of The Floral Coach, sat down with me to talk more about mindset & self-care. If you didn't watch her December Mayesh Design Star video yet, be sure to check that out first. Then, come back as we get really personal. This topic is very near & dear to me - so much so that I do get a bit teary. Although Amy's focus is on you, the floral designer & business owner, it is relevant to so many who may be struggling with their internal dialog and different personal situations.
2021-12-03
1h 00
Mornings with Mayesh
Mornings with Mayesh: Amy Balsters & Spiral Bouquets
Our final 2021 Mayesh Design Star, Amy Balsters of The Floral Coach, was Yvonne's very special guest for this episode. They chatted all about BOUQUETS! In particular, Amy took a deeper dive into her first Design Star video all about creating a spiral bouquet - talking about efficiency, pricing, and finishing touches along with touching on topics like what to do with big stemmed flowers & bouquet trends. Show notes & video replay link: https://blog.mayesh.com/mwm-amy-balsters-spiral-bouquets
2021-11-19
59 min
Mornings with Mayesh
Mornings with Mayesh: CeCe Todd & Table Wars
CeCe Todd joined Yvonne to chat about her experience on HGTV's upcoming competition show, TABLE WARS, starring Martha Stewart, Chris Hessney, and Tia Mowry! Get the inside scoop about the show - like what's it like to work with THE Martha Stewart and her favorite moments - along with a few tablescape design tips! Show notes & video replay link: https://blog.mayesh.com/mornings-with-mayesh-cece-todd-table-wars
2021-11-12
51 min
Mornings with Mayesh
Mornings with Mayesh: Inspiration & the Creative Process
Our Mayesh Design Star, Tyson Lee of Mister Lee Designs, was Yvonne's guest on yesterday's live show! They chatted about his second flower design tutorial video featuring an avant-garde floral wig, landing high-profile clients, finding inspiration for his floral designs, the creative process, and more. Show notes & video replay link: https://blog.mayesh.com/mwm-inspiration-the-creative-process
2021-10-21
42 min
Mornings with Mayesh
Mornings with Mayesh: Flower Showcase & New Varieties
David Dahlson was back to share with us some exciting product news! He introduced us to a ground-breaking NEW product called Exochorda! David also showed us Café Latte, which won a Red Ribbon at the SAF Outstanding Varieties Competition for our exclusive Mayesh rose variety along with gorgeous tree peonies, some other new rose varieties - Grandiose, Zephyr, Level Up, Dark Expression, Sunset Expression, Bumblebee, Born Free, Wild Esperance, Fair Lady, Be Sweet, Mia, Unforgiven, and Piacere - and a brand new double purple/hot pink Aster from one of our growers. Which product are you most ex...
2021-09-30
51 min
Mornings with Mayesh
Mornings with Mayesh: Floral Design Spaces
Where do YOU bloom? This week, Debra Prizing brought a few of her floral friends to discuss her latest book, "Where We Bloom". We are going to dive into creating unique spaces where florists create and design. Our other special guests - Srini Perera, Maura Whalen, and Kit Wertz & Casey Schwartz - will be sharing more about their small, medium, and large spaces where they bloom & work. **certain parts will be best viewed by watching the video replay** Show notes & video replay: https://blog.mayesh.com/mwm-floral-design-spaces #morningswithmayesh
2021-09-23
58 min
Mornings with Mayesh
Mornings with Mayesh: Tyson Lee on Floral Wigs, Sustainability & More
Our newest Mayesh Design Star, Tyson Lee of Mister Lee Designs, is Yvonne's very special guest! They sat down to chat about his first tutorial video featuring a floral wig, the story behind that wig design, sustainability, and, of course, answered audience questions. Show notes & video link: https://blog.mayesh.com/mwm-tyson-lee-on-floral-wigs-sustainability #morningswithmayesh #mayeshdesignstar
2021-09-17
48 min
Mornings with Mayesh
Mornings with Mayesh: Wholesale Flowers - Shortages, Processing & More
Listen to our latest Mornings with Mayesh featuring our very own flower expert, David Dahlson. We chatted about the current flower situation, flower shortages, pricing, flower substitutions, working with your rep, processing flowers, making sustainable changes, and more. It was truly a great episode packed with tons of important information! Show notes & video link: https://blog.mayesh.com/mwm-wholesale-flowers-shortages-processing #morningswithmayesh #mayeshdesignstar
2021-09-09
1h 08
Mornings with Mayesh
Mornings with Mayesh: Retail Floristry with Amanda Bowman
Amanda Bowman of Amanda Bee's Floral Designs and our July & August Mayesh Design Star was our guest this week. She is once again bringing the retail perspective into our series and conversation this year. We are going to chat about her retail program, containers, flower subscriptions, software & websites for retailers, shop events & more! Show notes & video link: https://blog.mayesh.com/mwm-retail-floristry-amanda-bowman #morningswithmayesh #mayeshdesignstar
2021-08-13
46 min
Mornings with Mayesh
Mornings with Mayesh: Retail Flower Business with Amanda Bowman
Our newest Mayesh Design Star, Amanda Bowman of Amanda Bee's Floral Design, joined Yvonne for our latest episode. She is bringing the retail perspective into our series this year and we are excited to dive more into the topic. Learn more about her retail posey program, tips for getting started in retail, flower deliveries, florist websites & so much more! Show notes & video replay: If you enjoy our podcast, we would love for you to leave us a review!!
2021-07-14
1h 01
Mornings with Mayesh
Mornings with Mayesh: Floral Marketing with Hafsa Lewis
What is floral marketing? Hafsa Lewis of Hafsa & Co joined me live yesterday to answer that very question. We also chatted about working with other companies, brand activations, flay lays, current projects, future plans and so much more! Show notes & video replay: https://blog.mayesh.com/mwm-floral-marketing-with-hafsa-lewis If you enjoy our podcast, we would love for you to leave us a review!!
2021-06-17
41 min
Mornings with Mayesh
Mornings with Mayesh: Hafsa Lewis & Floral Marketing
Our newest Mayesh Design Star, Hafsa Lewis of Hafsa & Co joined Yvonne for our latest Mornings with Mayesh. They dove into Hafsa's amazing dried floral installation at a restaurant, learned about how she works with businesses & brands as a florist, and answered your questions live! Show notes & video replay: https://blog.mayesh.com/mwm-hafsa-lewis-floral-marketing
2021-05-28
49 min
Mornings with Mayesh
The Wild Mother & #SendFlowersToGreenwood
Lauren Palmer of The Wild Mother joined us to chat about their "Art is Medicine" project #SendFlowersToGreenwood. Learn more about how they are working with The 1921 Tulsa Race Massacre Centennial Commission to send flowers to Greenwood both virtually with participants creating art to share on social media and physically by providing large-scale floral installations and bouquets for descendants of massacre victims during commemorative ceremonies this month. Their work is truly inspiring! Show notes & video replay: https://blog.mayesh.com/mwm-the-wild-mother-sendflowerstogreenwood
2021-05-18
38 min
Mornings with Mayesh
Darroch & Michael Putnam on Flower Color Theory
Darroch and Michael Putnam of Putnam & Putnam were Yvonne's very special guests on yesterday's Mornings with Mayesh!! They have collaborated on projects ranging from events with Dior to installations for Beyoncé and have been featured in countless magazines. The Putnams visited the show to share about their second book, Flower Color Theory - a follow-up to Flower Color Guide that features 175 different arrangements! Afterward, we dove into some of your flower questions that included: do they forage, which floral designers inspire them, when did they feel like they "made it", and so much more! Show notes & video re...
2021-04-21
38 min
Mornings with Mayesh
Dutch Still Life Flowers & Wedding Flowers w/ Gilberto Espinoza
This episode featuring Gilberto Espinoza, of Dogwood & Fir, really covers a wide range of topics - everything from design principles to taxidermy and beyond! We chat about pin frogs, flower food, design details, and using triangles when designing using his Dutch still-life arrangement video as a reference. Also, we discussed Gilberto's creative way he sells designs by color, not specific flowers, along with talking about how he orders and what percentages he uses to ensures he makes a profit on his events. Show notes & video replay: https://blog.mayesh.com/mwm-dutch-still-life-flowers-wedding-flowers
2021-04-15
1h 00
Mornings with Mayesh
How to Become a Hotel Florist
The Hotel Florist, Franceska McCaughan, joined Yvonne for our latest segment of Mornings with Mayesh to discuss the hotel floral industry. In this episode, learn about what a hotel florist is, how this segment of our industry has been affected by Covid, and strategies on getting your foot in the hotels' doors. This may be a whole new segment that you've never considered OR you may have been too intimidated to explore more. We are going to break it down and answer your questions. Show notes & video replay: https://blog.mayesh.com/mwm-how-to-become-a-hotel-florist
2021-04-08
48 min
Mornings with Mayesh
Amy McGee of Botanical Brouhaha
The founder of Botanical Brouhaha, Amy McGee, joined Yvonne for the latest episode of Mornings with Mayesh! Amy shares about the evolution of Botanical Brouhaha, content creation, blogging, podcasting, InBloom Trust Co & more. Show notes & video replay: https://blog.mayesh.com/mwm-amy-mcgee-of-botanical-brouhaha
2021-03-18
47 min
Mornings with Mayesh
Mornings with Mayesh: Gilberto Espinoza on Tablescape Design & Floral Education
Our second 2021 Mayesh Design Star, Gilberto Espinoza of Dogwood & Fir, joined Yvonne for our latest Mornings with Mayesh. In the first half of the show, they talked about his debut design video that launched last week, "Croquet Party Tablescape" and then they discussed starting a business during a pandemic, the importance of floral education in Gilberto's life, along with answering any other questions from the live audience. Show notes & video replay: https://blog.mayesh.com/mwm-gilberto-espinoza-tablescape-design
2021-03-12
46 min
Mornings with Mayesh
Mornings with Mayesh: Drew Rios on Collaboration, Creativity & COVID
Our first 2021 Mayesh Design Star, Drew Rios of Rogue&Fox Floral Co, came back onto the show. She answered all of the questions that came in about this month's design video, Floral Art Wall, that touched on planning, products, design longevity, and pricing. In addition, Drew gave an update on how her Valentine's Day collaboration went, planning during the pandemic, battling creative block & so much more. Show notes & podcast: https://blog.mayesh.com/mwm-drew-rios-on-collaboration-creativity-covid Stay tuned for the next show & keep on sending in your floral questions!
2021-02-17
1h 04
Mornings with Mayesh
Mornings with Mayesh: Creative Ideas for Floral Businesses
Our first 2021 Mayesh Design Star, Drew Rios of Rogue&Fox Floral Co was my special guest for our first Mornings with Mayesh of the new year. Drew answered all of the questions that came in about her Avant-Garde Ceremony floral installation video. Afterward, we chatted about creative ideas to incorporate into your business - collaborating with other artists, selling "trending now" items, upcoming or current floral trends & more. Stay tuned for the next show & keep on sending in your floral questions! Show notes & podcast: https://blog.mayesh.com/mwm-creative-ideas-for-floral-businesses
2021-01-15
00 min
Mornings with Mayesh
Mornings with Mayesh: Sweet Root Village
Lauren & Rachel of Sweet Root Village joined Yvonne on Mornings with Mayesh this week. These two talented ladies shared how they stay organized, tips for hiring the right team, their thoughts on how to scale your biz without losing your brand identity, along with answering live viewer questions! Click over to the show notes (link below) for 2 bonus questions that were not answered during the show!! Stay tuned for the next show that will be in January & keep on sending in your floral questions! With that said, thank you so much for tuning in throughout the years...
2020-12-04
00 min
Mornings with Mayesh
Mornings with Mayesh: Alison Ellis' New Book
Alison Ellis of Real Flower Business, came on to chat about her brand new book, "Falling Into Flowers - A Step-by-Step Guide to Today's Modern Wedding Business". She wrote this book to provide a great overview of how to start a wedding business that covers how to find your niche, pricing, production scheduling, and everything in between. You know Alison is always sharing so much knowledge and we are so excited to dive into her exciting book that will surely help all floral businesses! Video replay & show notes:
2020-11-20
00 min
Mornings with Mayesh
Mornings with Mayesh: Visual Storytelling Using Photography & Videography
Nicole Clarey of Nicole Clarey Photography and Logan Martin of Good Notion joined Yvonne to chat about visual storytelling using photography and videography! With the digitization of business, photos and videos have become even more important. Learn how to improve shooting your own, when you should hire a pro & more! Video replay & show notes: https://blog.mayesh.com/mwm-visual-storytelling-using-photography-videography
2020-11-13
1h 07
Mornings with Mayesh
Mornings with Mayesh: Mayesh.com Website Walk Through
Charity Reel joined Yvonne to chat about our website. They reviewed all of the available Mayesh Market online flower shopping tools along with the Flower Library, the Product Planner, Educational Downloads & more. Be sure to watch for a special coupon code good on one Mayesh Direct BoxLot order until November 30, 2020!! Video replay & show notes: https://blog.mayesh.com/mwm-mayesh-website-walk-through
2020-10-23
00 min
Mornings with Mayesh
Mornings with Mayesh: Bouquet Design Q&A with Amy Balsters
Amy Balsters of Amy Nicole Floral joined me for our most recent Mornings with Mayesh to really dig into is BOUQUETS!! She gives bouquet tips for efficiency, chats about her favorite bouquet ingredients, what to avoid when design bouquets and even shares her biggest bouquet fail along with answering your bouquet questions. Show notes w/ links & video replay: https://blog.mayesh.com/mwm-bouquet-design-questions
2020-10-15
1h 20
Mornings with Mayesh
Mornings with Mayesh: Sustainable Floral Design
What do watermelons have to do floral design? Find out during this Mornings with Mayesh episode as we take a deeper dive into sustainable practices with Marie-Laure Coste Dujols of Le Jardin Français. Podcast & show notes: https://blog.mayesh.com/mwm-sustainable-floral-design
2020-09-04
50 min
Mornings with Mayesh
Mornings with Mayesh: How to Streamline Your Business w/ Cristina Barragan
Cristina Barragan of Fleursociety joined Yvonne to chat about business efficiency on Mornings with Mayesh!! A few topics that were discussed: •How to streamline, organize, systemize, automate your business + process? •Why is education important? •How can you stay relevant? Link to grab your Summit ticket: https://fleursociety.teachable.com/courses/fleursociety-online-summit-fall-2020-free?affcode=131112_1jg1agbg Podcast & show notes: https://blog.mayesh.com/mwm-how-to-streamline-your-business
2020-09-03
34 min
Mornings with Mayesh
Mornings with Mayesh: Shawn Michael Foley
Past Mayesh Design Star and author, Shawn Michael Foley joined Yvonne to discuss his new book, "I Just Want to Design", the designer's survival guide to falling in love with your business. They chat about burn out, 3 things that florist do that prevent success, when is it too late to turn things around, 3 main takeaways from the book, and so much more. Video replay and show notes: https://blog.mayesh.com/mwm-shawn-michael-foley
2020-08-13
52 min
Mornings with Mayesh
Mornings with Mayesh: How to Pivot Your Business
If you've decided to pivot your business, you may be wondering now what? Drew Rios of Rogue&Fox Floral Co joined Yvonne to dig into the topic of pivoting - steps to take, business tips, resources, and how she pivoted successfully! This is a very informative episode that you don't want to miss! Podcast & show notes: https://blog.mayesh.com/mwm-how-to-pivot-your-business Register: https://www.mayesh.com/register
2020-08-04
1h 01
Mornings with Mayesh
Mornings with Mayesh: San Francisco Designer Panel
Three designers - Tiffany Blaylock of Matador Flowers, Claire Marie Johnston of Flowers Claire Marie, and Anastasia Andenmatten of Anastasia Andematten - from the San Francisco area joined Yvonne to chat about their flower stories, how they are keeping busy during a pandemic, starting a business, changing strategies, diversity, and more. Podcast & show notes: https://blog.mayesh.com/mornings-with-mayesh-whats-new Register: https://www.mayesh.com/register
2020-07-27
59 min
Mornings with Mayesh
Mornings with Mayesh: What's New?
Charity joined Yvonne to chat about all of the exciting things going on over at Mayesh - new products, new website features, new video series, and even new online buying tools that we are testing right now - learn about it all in this episode. Visit our blog to watch the video replay and get the show notes: https://blog.mayesh.com/mornings-with-mayesh-whats-new Register: https://www.mayesh.com/register
2020-07-08
52 min
Mornings with Mayesh
Mornings with Mayesh: Color Shifting w/ Design Master
With the supply chain & availability being a challenge across many markets, Design Master has been bridging the color gaps in big ways. Jodi Duncan came on the show to talk about the in's and out's of color shifting. Learn how color shifting can be useful, how to properly spray, how to get started for beginners, what other items can be sprayed other than flowers, precautions to take, and so much more. Visit our blog to see the color-shifting pictures, listen to the podcast, and read the show notes: https://blog.mayesh.com/mwm-color-shifting-w/-design-master
2020-07-02
53 min
Mornings with Mayesh
Mornings with Mayesh: Joseph Massie
As one of Europe's top floral artists and 5 times RHS Chelsea Flower Show Gold Medalist, we are beyond excited to share with you our interview with Joseph Massie! Yvonne and Joe chatted about his flower journey, floral competitions, superpowers, sustainability, his upcoming online courses, and more! Stay tuned for our next show and keep on sending in your floral questions. Podcast & show notes: https://blog.mayesh.com/mwm-joseph-massie
2020-06-26
51 min
Mornings with Mayesh
Mornings with Mayesh: Unity Through Community
In continuing the conversation about inclusion and diversity within our industry, we invited The Flower Guy Bron on for a new episode of Mornings with Mayesh to discuss #unitythroughcommunity. Bron talks about why this initiative is so important, his own experiences with racism within the event industry, first steps in having a healthy conversation about race, and much more. Podcast & show notes: https://blog.mayesh.com/mwm-unity-through-community
2020-06-10
41 min
Mornings with Mayesh
Mornings with Mayesh: Kristen Griffith VanderYacht
In light of the current events, we asked this week's guest if he'd prefer to postpone our interview or still come on as planned. Without hesitation, Kristen Griffith VanderYacht asked if we could keep our date and have the conversation as a way to "continue to highlight the power of creativity as a pathway to healing during times of social unrest." Join us as we sit down with Kristen to discuss his experience as the head judge on Netflix's The Big Flower Fight, what that means for the black flower community, and how race places a role in our...
2020-06-05
1h 05
Mornings with Mayesh
Mornings with Mayesh: The Big Flower Fight (Sarah & Jordan)
Have you watched the new Netflix series, The Big Flower Fight, yet? The show is filled with a plethora of plants, beautiful flowers, larger than life designs, and a vibrant mix of contestants! One of the design duos from the show, Sarah Campbell & Jordan Marx, joined Yvonne for a special episode of Mornings with Mayesh to discuss their experiences and stories. So. Much. Fun. Podcast & show notes: https://blog.mayesh.com/mwm-the-big-flower-fight-interview-sarah-jordan
2020-05-28
56 min
Mornings with Mayesh
Mornings with Mayesh: CRM for Florists w/ Ryan O'Neil
What is CRM and how does it work? If you want to learn more CRM, then be sure to watch this episode of Mornings with Mayesh. Ryan O'Neil of Curate joined Yvonne to talk about this important marketing tool that will take your floral business to the next level. They answer questions like what is CRM, how will it help you close more deals & deliver an excellent customer experience, what platforms to consider & more. Podcast & show notes: https://blog.mayesh.com/mwm-crm-for-florists-ryan-oneil
2020-05-27
57 min
Mornings with Mayesh
Mornings with Mayesh: Websites for Florists
Alison Ellis of Real Flower Business joined Yvonne for another information-packed episode! This time they tackled the subject of websites! Find out why you need a website, how to improve your current site, and how to get this important tool working for you day and night! If you tune in and enjoy our show, I would love for you to share this podcast with your flower friends or leave a review - if you have time for both then even better! Show notes & video replay: https://blog.mayesh.com/mwm-websites-for-florists
2020-05-20
1h 30
Mornings with Mayesh
Mornings with Mayesh: Instagram & Social Media Marketing with Amy Balsters
Amy Balsters, of Amy Nicole Floral, joined Yvonne for a very in-depth conversation about how to make social media and Instagram work for you and grow your business. Guys, this episode is 2 hours long, but we cover so much ground - from how to craft your best bio, to captions, hashtags, increasing engagement, and so much more. We promise it is worth the time to listen! If you tune in and enjoy our show, I would love for you to share this podcast with your flower friends or leave a review - if you have time for...
2020-05-14
1h 50
Mornings with Mayesh
Mornings with Mayesh: COVID-19 Designer Panel (Round 2)
Eddie Zaratsian, Amanda Allan, and CeCe Todd joined Yvonne for round two of the designer panel. These talented designers spoke openly & honestly about COVID-19 and their businesses. They provided great insight and inspiration by sharing their experiences so far, thoughts about what they are seeing within our industry, and predictions for life into the future. We are in this together! Link for show notes & podcast replay: https://blog.mayesh.com/mwm-covid19-designer-panel-round-2
2020-05-01
1h 31
Slow Flowers Podcast
Episode 451: From Grower to Designer to Consumer: How two floral models are changing and adapting, with Yvonne Ashton of Mayesh Wholesale Florist and Molly Culver of Molly Oliver Flowers
Two inspiring voices in the floral marketplace: Yvonne Ashton (left), marketing director, Mayesh Wholesale Florist (c) Nicole Clarey; Molly Oliver Culver (right) of Molly Oliver Flowers Today, we have two guests sharing their stories from different parts of the floral equation -- and both hugely relevant to our Stories of Resilience series. I believe that now, more than ever, the message of sustainability and seasonal and locally-available flowers is top of mind -- among consumers, flower farmers and florists. I want the Slow Flowers Podcast to be a companion to those of you in isolation, away from your physical community...
2020-04-29
1h 08
Mornings with Mayesh
Mornings with Mayesh: How to Create Video Content
Hey there! It's time to do all of those things you've meaning to do and wanting to try --- like LIVE video and regular video! Join Alison Ellis of Real Flower Business and Yvonne as they chat about the in's and out's of this hot topic that included planning your content, what equipment we use, what software, how to repurpose your videos, and so much more! If you tune in and enjoy our show, I would love for you to share this podcast with your flower friends or leave a review - if you have time for...
2020-04-22
1h 24
Mornings with Mayesh
Mornings with Mayesh: Designer Panel Discussing COVID-19
Our April 16th Mornings with Mayesh featured three very special guests - Eddie Zaratsian of Eddie Zaratsian Lifestyle and Design, Amanda Allan of MMD Events, and CeCe Todd of Cece Designs. These talented & entertaining designers joined our COVID-19 discussion to share their experience, perspective, and advice. We hope you enjoy and feel free to send in your questions for future shows! We are in this together! Link for show notes & podcast replay: https://blog.mayesh.com/mwm-designer-panel-discussing-covid-19
2020-04-17
1h 25
Mornings with Mayesh
Mornings with Mayesh: Charity Reel & Mayesh.com
For today's Mornings with Mayesh, Charity Reel joined Yvonne to chat about our new website and all of our Mayesh Market tools - like the Flower Library, the Product Planner, Educational Downloads, and online buying. This episode is packed with information to help your flower life easier. Check out our website at www.mayesh.com. If you tune in and enjoy our show, I would love for you to share this podcast with your flower friends or leave a review - if you have time for both then even better! Show notes & video replay: https...
2020-04-13
1h 09
Mornings with Mayesh
Mornings with Mayesh: EZ Flower
In this episode, Dutch fresh flower exporter, Martin den Dekker of EZ Flower joined the COVID-19 conversation. We discussed the changes happening in our floral industry occurring across the globe and Martin was able to share what is happening at the Aalsmeer Auction and what the new normal is starting to look like in Holland. We are in this together! If you tune in and enjoy our show, I would love for you to share this podcast with your flower friends or leave a review - if you have time for both then even better! Lin...
2020-04-10
37 min