Shows
Marketing Masters - The Art and Science of Modern Marketing with Host Zania GuyMarketing Master: Andrew Hughes on SEM - Winning with Google Ads and SaaS GrowthWhat happens when a former journalist discovers the power of Google Ads? For Andrew Hughes, it sparked a 15-year career in digital marketing that took him from small-scale campaigns to leading global SEM at Xero. Along the way, he even won one of Google’s most prestigious global awards.In this episode of Marketing Masters, Zania unpacks the thinking, strategy, and financial modelling behind Andrew’s high-performance marketing approach. From budget planning to full-funnel frameworks, and from AI automation to boardroom credibility, this episode is a practical guide to mastering SEM at scale.2025-07-071h 09Marketing Masters - The Art and Science of Modern Marketing with Host Zania GuyKelsi Boocock aka Healthy Kelsi + Founder of Shnack - NZ's first plant-based, canned protein shake.In this episode of Marketing Masters - The Art and Science of Modern Marketing, we sit down with Kelsi Boocock, aka Healthy Kelsi, to talk content, community, and NZ's first-ever plant-based canned protein shake!What started as a lockdown side hustle sharing recipes on social has grown into a powerhouse wellness brand. Today, Kelsi has a following of over 500,000, her own supplement line (Second Nature Supplements), and Schnack – New Zealand’s first plant-based protein drink in a can.We unpack:The content habits that built her brandHow audi...2025-07-0217 minMarketing Masters - The Art and Science of Modern Marketing with Host Zania GuyRob Thomas - Marketing Master and Global Head of Digital at Zuru16 Brands. 81 Countries. No TV Ads. How ZURU Does Marketing Differently - with Rob ThomasHow do you launch 16 brands in 81 countries in just 12 months - all without a single TV ad in the US?In this special episode of Marketing Masters, recorded live at the #OnSocial25 event by the Marketing Association NZ, Zania Guy chats with Rob Thomas, Global Head of Digital at ZURU. He lifts the lid on what it takes to build billion-dollar brands from scratch - fast.From testing in New Zealand to scaling...2025-06-1715 minMarketing Masters - The Art and Science of Modern Marketing with Host Zania GuyMarketing Master - PAK'nSAVE Marketing Master and Manager of the famous Stickman - Lauren NessWhat do you get when you mix a budget-friendly supermarket with one of the most beloved and bonkers brand icons in the country? You get marketing magic that wins creative awards globally!In this episode of Marketing Masters - The Art and Science of Modern Marketing, we go deep into the yellow and black with the woman behind it all, Lauren Ness, Senior Marketing Manager at PAK’nSAVE.From Stickman’s globally award-winning antics to DJ sets at Rhythm & Vines, Lauren shares the wild ride of building one of New Zealand's boldest and most distinctive reta...2025-04-0746 minMarketing Masters - The Art and Science of Modern Marketing with Host Zania GuyStanley Henry - Marketing and Organic Social Media MasterFrom Hospitality to Marketing Mastery: Stanley Henry’s Bold JourneyIntroduction:Welcome to another inspiring episode of Marketing Masters – The Art and Science of Modern Marketing, where we delve into the cutting edge of marketing, advertising, and content creation with the industry's brightest minds. This month, we are truly honoured to have Stanley Henry from The Attention Seeker Agency on the show. In this episode, Stanley takes us through his remarkable journey from the hospitality industry to becoming a recognised Marketing Master. His insights shed light on the dynamic world of social media, personal branding, and innovative cont...2025-03-061h 10Marketing Masters - The Art and Science of Modern Marketing with Host Zania GuyMarketing Master - John Miles, CEO Marketing AssociationThe Best NZ Ads of the Last 50 Years – What Can We Learn From Them?
Want to know what makes an ad truly brilliant? In this first episode of 2025, we speak with John Miles, CEO of the New Zealand Marketing Association, who embarked on a mission to celebrate the Association’s 50th anniversary in a way that captured the hearts of Kiwis across the country.
At the end of 2024, John set out to uncover New Zealand’s greatest ads from the past five decades. With the backing of over 12,500 public votes, he turned it into a nation...2025-01-261h 02
SmokingrooveSmokingroove - The Underground Radio Show - 350Played in over 60 countries around the world.
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Radio Show 350 Tracklisting
Dale Move - Hit It Off - HouseU
Martino Resi - Part of me - Zania Recordings
FREAK ON - Freeze Sucka - Repopulate Mars
Archie Hamilton, Tenesha the Wordsmith - Impress Me - MicroHertz
Hardsoul - Deep Inside - CASSIMM mix - Altra Moda
Jay Vegas - Sunshine People - Fool's Paradise
Miguel Bastida - Burn My House - A...2024-11-2200 minSmokingrooveSmokingroove - The Underground Radio Show - 350Played in over 60 countries around the world.
Follow us here:
► Instagram: https://www.instagram.com/Smokingroove
► Twitter: https://twitter.com/Smokingroove
► Facebook: https://facebook.com/SmokingrooveHQ
► YouTube: https://youtube.com/Smokingroove
► Also: https://dresscode.vip
► Also: https://whatshotinuae.com
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Radio Show 350 Tracklisting
Dale Move - Hit It Off - HouseU
Martino Resi - Part of me - Zania Recordings
FREAK ON - Freeze Sucka - Repopulate Mars
Archie Hamilton, Tenesha the Wordsmith - Impress Me - MicroHertz
Hardsoul - Deep Inside - CASSIMM mix - Altra Moda
Jay Vegas - Sunshine People - Fool's Paradise
Miguel Bastida - Burn My House - A...2024-11-2200 minMarketing Masters - The Art and Science of Modern Marketing with Host Zania GuyMarketing Master - Ciarán Norris, Global Agency Lead at Meta."How do you keep up with digital marketing and social media when everything's moving at lightning speed?"
Welcome to Marketing Masters – The Art and Science of Modern Marketing. In this episode, host Zania Guy sits down with Ciarán Norris, Global Agency Lead for Omnicom at Meta.
Join us as we delve into Ciarán's fascinating journey—from his early days in SEO and social media to leading global agency relationships at Meta. Discover how he navigates the ever-evolving landscape of digital marketing, the importance of sticking to marketing fundamentals, and why creativity and human insigh...2024-11-201h 13Marketing Masters - The Art and Science of Modern Marketing with Host Zania GuyMarketing Master: Carsten Grueber, TikTok Country Manager NZMastering TikTok Marketing: Insights from TikTok NZ's Carsten Grueber
Are you a business owner or marketer wondering if TikTok is the right platform for you? Think it's just for the younger generation filled with dance videos and viral challenges? It's time to rethink.
In this episode of Marketing Masters: The Art and Science of Modern Marketing, Zania sits down with Carsten Grueber, the Country Manager for TikTok New Zealand. With an impressive career at global giants like Google, Facebook, and now TikTok, Carsten brings unparalleled insights into how businesses of all sizes can leverage TikTok's...2024-11-011h 04Marketing Masters - The Art and Science of Modern Marketing with Host Zania GuyJustin Mowday - Marketing and Advertising MasterWelcome to another episode of Marketing Masters – The Art and Science of Modern Marketing, where we explore the cutting edge of marketing, advertising, and content creation with the industry's brightest minds. This month, we are honoured to have Justin Mowday on for his first-ever podcast interview.
Justin is a titan in the marketing and advertising world. With a career spanning over 30 years, he has led some of New Zealand's top agencies. At DDB New Zealand, where he spent over a decade, Justin rose from Managing Director to Group CEO, transforming the agency into one of the top fi...2024-07-151h 37Marketing Masters - The Art and Science of Modern Marketing with Host Zania GuyMarketing Master - Adnan Khan speaks with Zania GuyIn this episode, we are thrilled to host Adnan Khan, a trailblazer in the advertising and marketing technology industry. Adnan's illustrious career spans roles at industry giants like Meta and Microsoft, showcasing his deep expertise in driving innovation and measurable outcomes in marketing. From his early days in Sydney to co-founding Stitch, Adnan's journey is a testament to his commitment to marketing excellence.
Adnan is not just a seasoned expert; he's a visionary who has significantly shaped the marketing landscape in New Zealand and beyond. With numerous accolades, including the prestigious TVNZ Marketing Awards...2024-05-241h 15Marketing Masters - The Art and Science of Modern Marketing with Host Zania GuyAnika Moa! Marketing/Influencer/Brand Ambassador MasterJoin us on the latest episode of Marketing Masters as I interview the incredible Anika Moa, a veritable chameleon of many talents. From her beginnings as a singer to becoming an actor, TV presenter, beloved "Mumfluencer," amazing home cook, and now a cherished kids' TV host—Anika is a master at marketing herself. She's a national treasure in New Zealand and commands a massively loyal following on Instagram.
In this often hilarious episode, we explore how brands can effectively collaborate with influencers. But, as expected, our conversation takes some wildly entertaining detours! We discuss everything from Anika's hy...2024-04-2947 minMarketing Masters - The Art and Science of Modern Marketing with Host Zania GuyMarketing Master - Ally YoungAlly Young is a visionary leader in the world of marketing. In 2023, a jury of 10 leading global brand-side marketers selected Ally, CMO at mobile company Skinny NZ, as winner of The One Show 2023 CMO Pencil, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year.
Other finalists entries were Apple “Public Displays of Encouragement” by TBWAMedia Arts Lab Los Angeles and “The Greatest” by Apple London, Coinbase “Less Talk, More Bitcoin” by Accenture Song, Mars “Skittles – Apologize the Rainbow” by DDB Chicago, Muskrat Magazine “Missing Matoaka” by BBDO Canada Toronto, and Su...2024-04-0455 min
Marketing Masters - The Art and Science of Modern Marketing with Host Zania GuyMarketing + Business Master Brooke Howard-SmithJoin me to hear from the utterly incredible Brooke Howard-Smith. A true pioneer in the world of digital marketing and digital innovation! Brooke's journey is nothing short of extraordinary.
From clinching a bronze medal at the 1995 X Games as an inline skater to WeAreTENZING and Non-Fungible Labs, he has continuously pushed the boundaries of what's possible.
His latest endeavor, Otterfish, is revolutionising how businesses engage with influencers, proving his continued influence in the evolving digital landscape.
His vision led to the creation of the Digital Creator Con at the end of 2023, a landmark event t...2024-02-281h 13
Marketing Masters - The Art and Science of Modern Marketing with Host Zania GuyMarketing Masters - The Art and Science of Modern Marketing.Guest: Melanie Spencer speaks with host Zania Guy
Welcome to 'Marketing Masters – The Art and Science of Modern Marketing,' the definitive podcast for exploring the cutting-edge of marketing, advertising, and content creation. Zania Guy, Digital Marketing Expert, dives into conversations with the industry's luminaries, uncovering the alchemy of their success – a blend of art, science, and sheer genius. Together, we'll unlock the secrets to mastering the marketing universe.
In this episode, I speak with the one and only incredible Melanie Spencer. Group CEO of Thompson-Spencer, previously known as Socialites, she has been...2024-02-1554 min