Shows
Medical Affairs UnscriptedOur Medical Affairs Journey Continues | Zipher becomes Lumanity with Dr. Peg Crowley-NowickDuring this episode of Medical Affairs unscripted, the roles are reversed and Dr. Crowley-Nowick speaks with guest interviewer Dennis Crowley (of The Entrepreneur's Story podcast) about Zipher continuing its journey in Medical Affairs as a part of Lumanity. They discuss Zipher’s history, the acquisition, the integration, and how Zipher, now Lumanity, fits into the larger company structure. Dr. Crowley-Nowick explains how being a part of Lumanity is beneficial to our clients while including some of the new product offerings and capabilities of the expanded team. They reflect on how smoothly and seamlessly the integration has been and discuss so...2023-01-2718 minMedical Affairs UnscriptedField Medical Team Optimization with Christina Tankersley, PharmDWith the pharmaceutical industry becoming more and more heavily competitive, knowing how to conduct an insightful and multidimensional assessment of your Medical Science Liaison (MSL) team to identify gaps and hire the right MSLs to not only accelerate a corporate competitive advantage, but also to cultivate the natural diversity of a proper team for internal peer-to-peer development and external stakeholder rapport is more critical than ever. With an extensive and influential career in Medical Affairs (MA) at Sanofi Pasteur spanning more than two decades starting in the field and now the current Senior Director of the Field Medical Team i...2022-06-0145 minMedical Affairs UnscriptedMedical Affairs Capabilities to Create a Competitive Advantage with Tamas Suto, MD, PhDLeading Medical Affairs (MA) organizations have begun to strategically redefine their team’s requisite executional capabilities to enhance and tailor frontline engagement initiatives, to improve the impact of knowledge development (insights and evidence generation), and to further solidify their position as a vital leader rather than a support function within the biopharmaceutical industry. These executional capabilities ultimately accelerate the time to market, creating a competitive advantage as well as (and most importantly) maximizes the number of patients reached with life-saving treatments. Dr. Tamas Suto is passionately dedicated to improving the lives of patients and public health as ev...2022-02-2440 minMedical Affairs UnscriptedGathering, Understanding, and Leveraging Insights with Muriel Siadak, PACOur host Peg Crowley-Nowick, PhD, MBA, Founder & President of Zipher Medical Affairs and Muriel Siadak, PAC, Senior Medical Director at Seagen Inc., spotlight the ever-increasing value and impact of insights on product strategy, positioning, and tactics. As Medical Affairs (MA) teams are now more than ever asking deeper, multifaceted questions to gain insights about the drivers of patient and healthcare professional decisions, Ms. Siadak, shares her vast experience in MA to help us explore the importance of ensuring that insights are appropriately gathered, disseminated to and discussed with internal stakeholders, and leveraged cross functionally. Contact Zipher at w...2021-11-2334 minMedical Affairs UnscriptedMedical Affairs Launch Readiness: Building, Planning & Execution with Chris Keir, MD, MSDrs. Crowley-Nowick and Keir set the stage for a successful launch as they consider the key components of a MA Team and their contributions on the road to launch and beyond, from the formation and training of the Medical Science Liaison Team (MSLs) to the early inclusion of Medical Information, to developing best practices for Scientific Communications while also engaging with Patient Advocacy groups as part of the planning process. They also address the importance of a robust Data Generation program with the Medical Director at the helm gaining insights and trends from these data which allows the organization...2021-09-2836 minMedical Affairs UnscriptedExecuting Launch: Develop, Visualize, and Communicate with John Walsh, MDStarting from the clinical trials and ending with meeting the regulatory demands across various countries, bringing a product to market successfully has become increasingly difficult. Therefore, it is critical that an overall launch strategy is established and executed. Developing an integrated and comprehensive launch roadmap is the first step in preparing for launch. Delivering the Medical Affairs program on time, on target, and on budget is essential for success. A solid program management function and systems ensures that progress is monitored, measured, and communicated and adjustments to the course based on internal and external insights are clearly visible to...2021-07-2834 minMedical Affairs UnscriptedMeasuring the Impact of Medical Affairs with Meg Heim, RN, MBAMeasuring the impact of the Medical Affairs (MA) organization is not as straightforward as it is for other functions (e.g., increase in revenue or market share for Commercial) and remains a challenge for most pharmaceutical companies today. There have historically been no simple metrics to evaluate the influence of MA, so our host Peg Crowley-Nowick, PhD, MBA, Founder & President of Zipher Medical Affairs met with Meg Heim, RN, MBA, previously Vice President, Global Head of Scientific Engagement Strategy, Operations and Program Management at Sanofi and currently President at Heim Global Consulting, to discuss a methodology she developed and...2021-05-2628 min
Deep Tempo - Dubstep PodcastDeep Tempo 50th Podcast - Causa, Danny Scrilla, Glume & Phossa, Mungk, Ramsez, Hypho, Mythm & MoreThank you for all your support, enter the Big 50th Competition here 👉 https://gleam.io/j7pGv/deep-tempo-50th-podcast-giveaways
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Yuitty Guestmix - https://soundcloud.com/deeptempo140/yuitty-deep-tempo-guest-mix-41
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Causa - Zoo Chamber - [Infernal Sounds] + Giveaway
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2021-05-053h 12Medical Affairs UnscriptedMedical Affairs as a Strategic Equal and Maximizing a Virtual Launch with Zhen Su, MD, MBAMedical Affairs (MA) continues to shed its historic role as a support function and establish itself as a critical pillar alongside Commercial and Research & Development (R&D). However, shifting from independently, operating functional areas to strategic, cross-functional, business-wide partnerships remains a challenge for MA. Zhen Su, MD, MBA, the current Senior Vice President and Global Head of the Oncology Franchise for Merck KGaA, Darmstadt, Germany offers novel approaches for modernizing perspectives at an individual level regarding the role of MA, by fostering an appreciation and internal mindset of MA as a strategic, partner, while still maintaining the...2021-03-2332 minMedical Affairs UnscriptedInternal Edition - Building a Comprehensive Data Generation Program with Julie Cahill, MDIn this Internal Edition of the Zipher Medical Affairs Unscripted podcast series, Dr. Peg Crowley-Nowick, Founder & President of Zipher Medical Affairs is joined by Zipher’s own Julie Cahill, M.D., Vice President of Consulting and Medical Director Services to continue the conversation from Episode 4: Data Generation • The Intersection Between Medical Affairs and Clinical Development by expanding further on the need to identify data gaps and how organizations can work together to consider the full scope of research that can be used to fill those gaps. Dr. Cahill, an industry expert and a board-certified general surgeon, shares how...2020-10-2017 minMedical Affairs UnscriptedData Generation - The Intersection Between Medical Affairs and Clinical Development with Adam Schayowitz, PhD, MBAAs the Medical Affairs Unscripted podcast series continues to distinguish Medical Affairs as one of the major pillars of biopharmaceutical organizations, Dr. Peg Crowley-Nowick, Founder & President of Zipher Medical Affairs hosts Dr. Adam Schayowitz, an industry veteran and current Vice President and Medicine Team Lead at Pfizer, to discuss the intersection between Medical Affairs (medical) and Clinical Development (development) with regards to data generation as medical continues its evolution as the third pillar in industry. Dr. Crowley-Nowick draws on Dr. Schayowitz’s expertise which crosses both medical and development to get his insight on the potential impact med...2020-09-2946 minMedical Affairs UnscriptedBuilding an Integrated Engagement Roadmap with Randi Goeckeler, MAZipher’s Medical Affairs unscripted features Randi Goeckeler, an industry expert with over 25 years of experience and most recently the Executive Director of Global Stakeholder Relations at Allergan, who discusses how to build an integrated, strategic stakeholder relations program to accelerate availability of treatments for patients and ultimately help them have better outcomes. Host Peg Crowley-Nowick, Ph.D., MBA, Founder & President of Zipher Medical Affairs invites Randi to share her insights on the challenges that organizations are facing regarding stakeholder relations and how to ensure that engagements are innovative, intentional, interconnected, and impactful. As presented in her St...2020-08-1841 min
Medical Affairs UnscriptedStakeholder Engagement with Dan Hennessy, PhD, MBAPeg Crowley, Ph.D., MBA, Founder & President of Zipher Medical Affairs meets with Dan Hennessy, Ph.D., MBA, Vice President of Strategic Excellence at EMD Serono to discuss a fresh look at the complexity of the matrix of stakeholders who play a critical role in the patient care cycle, including the layers of individuals in the clinics and hospitals, in healthcare economy, and in advocacy societies. Drs. Crowley and Hennessy, who combined have about 35 years of experience in industry, address the importance of maintaining scientific exchange between the stakeholders and Medical Affairs organizations during a pandemic, which...2020-05-2140 min
The Entrepreneur's StoryEntrepreneurship: Just What the Doctor OrderedDr. Peg Crowley-Nowick and Dennis Crowley sat down in the offices of Zipher Medical Affairs and discuss how she went from a professor at Harvard Medical School to bootstrapping a thriving medical affairs company. Hear as they talk about how her experiences from academia helped prepare her to become an entrepreneur, and the many lessons learned from both experiences. 2020-03-0933 min