Shows
BrandWhys®: The Healthpreneur’s Guide to Clients & Credibility32. Not "Just Another Dietitian": Zoie Callihan’s Blueprint for Unforgettable Brand MessagingStruggling to stand out in a sea of sameness? You're not alone, and let's face it, being "just another dietitian" isn't going to fill up your client list or justify those premium rates.On today's episode, I dive into the art and strategy of brand messaging with the brilliant Zoie Callihan (https://www.lexiconcopy.co/). From figuring out why your brand might be blending in instead of standing out, to the nuts and bolts of capturing your authentic voice—this chat is your first-class ticket to building a brand that resonates and captivates.Discover how to...2025-04-0142 min
Talk Copy to Me | Content + Copywriting PodcastCrafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie CallihanEver found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. We explore how these tools can improve everything in your marketing, help you connect with your audience in a way that feels genuine, and make your brand pop in a sea of — let's face it — sameness.Whether you're flying solo or captaining a growing team, this episode is full of nuggets to impro...2024-10-2244 min