Shows
alignd. the podcast52. Move Into Alignment: The Power of Mobility with Tom FyshIn this episode of Aligned, Erin sits down with Tom Fish - mobility coach, ex-military trainer, and unapologetic goofball - to unpack how mobility training can transform your relationship with your body. Tom, a 3/5 Sacral Generator, shares his winding path from traveling the world in his early 20s to finding purpose in helping others heal chronic pain through movement.Together, Erin and Tom explore:The surprising truth about what mobility really is (and why it’s more than just stretching)How Tom’s injuries and setbacks led him to his life’s workThe impact...
2025-07-071h 01
alignd. the podcast49. From Overwhelm to Awakening: Kelly’s Journey Through Healing, Motherhood & Human DesignWhat happens when life forces you to stop - and listen?In this powerful conversation, Bee sits down with Kelly, a 1/3 Emotional Manifesting Generator based in Perth, to unpack the deeply human journey from burnout and self-doubt to embodied healing and service.Kelly shares her origin story - from navigating motherhood, anxiety, and emotional dysregulation to experiencing a traumatic hysterectomy that catalyzed her awakening. Together, they explore the role of Human Design, emotional authority, and Root Cause Therapy in helping her come home to herself.This episode is for anyone who’s ever fe...
2025-05-2954 min
alignd. the podcast41. Your Intuition Isn’t Always the Easy Path—And That’s the PointWE'RE BACK, and we’re diving deep into one of the biggest misconceptions about intuition: that it should always feel easy, clear, and comfortable. In this episode, Erin and Bee break down what it really means to follow your intuition—how it often leads you through challenges, growth edges, and unexpected twists before bringing you to clarity. We unpack:• Why intuitive decisions don’t always feel ‘good’ in the moment (but are still right)• The difference between an aligned challenge and a misaligned struggle• How your mind convinces you out of intuitive nudges...
2025-03-2542 min
alignd. the podcast41. Your Intuition Isn’t Always the Easy Path—And That’s the PointWE'RE BACK , and we’re diving deep into one of the biggest misconceptions about intuition: that it should always feel easy, clear, and comfortable. In this episode, Erin and Bee break down what it really means to follow your intuition—how it often leads you through challenges, growth edges, and unexpected twists before bringing you to clarity.We unpack:• Why intuitive decisions don’t always feel ‘good’ in the moment (but are still right)• The difference between an aligned challenge and a misaligned struggle• How your mind convinces you out of intuitive nudges (and how to spot it)• The micro-decisions th...
2025-03-2437 min
alignd. the podcast38. An Intro to Human Design & Erin's Story of MetamorphosisWe’re going back to the basics! In this episode, Erin is interviewed by friend and former alignd. guest McKenzie Englund for her podcast 'Metamorphosis'. For those who are new to Human Design, this episode is a great place to start. Erin touches on her personal rock-bottom that led to a life-changing pivot from a high-stress career in business consulting to embracing Human Design as a tool for self-discovery and alignment. She summarizes each of the different Energy Types within HD, offering listeners guidance on understanding their own design to achieve alignment and fulfillment. She discusses her personal challenges, rediscovery of...
2024-10-141h 14
alignd. the podcast30. How to get and STAY alignd. with 6/2 Sacral Generator, JanineJanine joins us for the second time to discuss what it actually means to live alignd. and STAY that way. Janine is a Sacral Generator, and she’s really anchored into her body and the sensations she receives to know whether something IS or IS NOT alignd. and correct for her. In this episode, she talks about the changes she’s made in her life, and how she navigated those changes based on how her body FELT, resulting in a deeper and more embodied sense of satisfaction and fulfillment. As a 6/2 who’s climbed on the roof, she had let go of...
2024-08-231h 00
alignd. the podcast27. The Sacral Pathway - a Roadmap to Alignment for GeneratorsDrumroll please… We’re beyond excited to official launch the alignd. platform. If you are a Generator/MG this episode is for you. In this ep the girls talk about what the biggest blockers are to living a life of alignment, and why so many people are struggling to make lasting change in their lives or to implement and take action on the change they desire.
We’ve been working on this platform tirelessly since 2023, and we’re kicking things off with ‘The Sacral Pathway’ a roadmap to alignment for all Generators and MG’s. This pathway is unlike anything you’ve seen be...
2024-08-0544 min
alignd. the podcast21. Ketamine Therapy Protocols and Mind, Body, Spirit RetreatsMcKenzie Englund returns to the podcast to catch-up on some big milestones with Erin! McKenzie just wrapped up her first transformational retreat utilizing a state-of-the-art Ketamine assisted therapy protocol carefully developed and curated with her team of superheroes. The girls talk about what it’s like preparing for and hosting retreats as Projectors, the power of these intimate, holistic containers and experiences, and how delegation and guiding energy is the key to unlocking an alignd. business model as non-sacral energy types
Connect with the girls:
@mckenzieenglund
@erinxpurdy
@aligndbydesign
2024-06-211h 07
alignd. the podcast20. The Hero’s Journey | A Human Design Analysis with ALIGNDLIVE CHART ANALYSIS: In this episode Lea and Bee analyze the chart of a 2/4 Sacral Generator. Each month(ish) we will choose one of our listeners who enters into our raffle to receive an analysis of their Human Design chart. In this episode, the girls discuss creating intimacy in relationships by speaking your truth, “hustle” culture and how it affects self-worth, the struggle and search for purpose, and how to cultivate a likeminded community by design
There are so many incredible insights from this episode, and you can see just how unique and specific this science is as a tool to b...
2024-06-141h 00
alignd. the podcast10. A Human Design Analysis with ALIGND | 3/5 Emotional Manifesting GeOur first edition of this series; in this episode Lea and Erin analyze the chart of a 3/5 Emotional Manifesting Generator. Each month we will choose one of our listeners who enters into our raffle to receive an analysis of their Human Design chart. In this episode, the girls address the challenges of suppressing ones true nature, what it means to truly SURRENDER to the experiment, how to approach making changes in ones life - whether that be in career, environment or relationships. There are a ton of golden nuggets in this episode, and you can see just how unique and...
2024-04-081h 10
alignd. the podcast9. Relationships, inner-conflict, and hair loss with Erin and BeeIn this episode, Erin and Bee bring you along into their intimate lives, getting pretty vulnerable as they share their experiences navigating relationships and inner-conflict, and how Human Design has helped them make sense of it all. Erin talks bout the mind-body connection and her recent experience with hair loss, something she’s seeing as a symptom of a deeper rooted-disconnect between her energies and definition. Bee talks about her current relationship with a Manifestor, the struggles they’ve faced and how they’ve found peace and satisfaction within partnership. Grab a coffee, get cozy, and enjoy
Enter our monthly raffle...
2024-04-021h 02
alignd. the podcast5. What it looks like to actually LIVE your designIn this episode of ALIGND, our 2 Projector birdies, Erin and Lea, discuss their personal struggles navigating conditioning as Projectors. They both share personal stories of discovering HD, with Erin reflecting on her time in Bali and how changing environments helped her recalibrate. Lea talks about gaining confidence, sharing insights, and embracing conflict with an undefined Solar Plexus. They emphasize the importance of combining HD with other healing modalities like Internal Family Systems to provide a holistic approach to healing
RAFFLE:
Each month we’re going to pick someone for a FREE human design chart analysis that we will share on th...
2024-03-0559 min
alignd. the podcast1. Embracing Change | From The Human Design Lab to ALIGNDIn this debut episode, Erin and Bee open up about their transformative journey from The Human Design Lab to ALIGND, emphasizing the shifts and evolution that led to the birth of a new mission. As they navigate uncharted territories in business, they share personal insights and challenges, creating a relatable narrative. The hosts highlight the importance of aligning with one's authenticity, steering away from perfectionism, and embracing the beauty in progress over perfection. The episode offers a sneak peek into their collaborative approach, teasing upcoming content themes, and sets the tone for an engaging and supportive podcast community. Tune in...
2024-02-0629 min
Startup Selling: Talking Sales with Scott SambucciEp. 149: LinkedIn Prospecting: The Rule of 3 & Finding Lurkers – A Conversation with Alignd Founders Morgan Smith & Nicholas ThickettIn this episode of the Startup Selling Podcast, I interviewed Morgan Smith & Nicholas Thickettl. Morgan Smith and Nicholas Thickett are Managing Partners at Alignd, a go-to-market and sales advisory firm, where they help B2B SaaS achieve pipeline momentum with better sales workflows and social prospecting. Morgan is a marketer by trade, originally a web designer that became a brand strategist. Nick is a long-time seller who made his name in investment banking and turnarounds. Together, they host the B2B Power Hour, a podcast & live show helping SDRs and AEs learn modern...
2022-10-0743 min
B2B Power Hour84. Sales Role in a Dark Social World w/ Chris WalkerIn a dark social world, where buyers are making decisions before they pick up the phone, what role does sales play? Morgan sits down with Chris Walker, CEO of Refine Labs, to discuss where sales teams fit into his overall vision of go-to-market. They discuss outdated sales motions, social selling teams, the importance of insight development at an organizational level, and what entry-level positions might look like in the future. Get ready for a deep dive into modern go-to-market strategies.
2022-05-1848 minB2B Power Hour83. Social Selling – the What, Why, & How for B2B Sales w/ Will AitkenSocial selling has evolved from selling on social to something BIGGER
There’s a reason top sales influencers tell you to invest in social selling and stress the impact it can have on your career. It’s time we shed light on what it actually means!
Join us for this B2B Power Hour workshop to discuss:
✅What is social selling?! (and what it’s NOT)
✅Content is the trust & credibility you need
✅Comments are the accelerator
✅New analytics - Why it’s exciting
✅Repurposing - why you need to
✅Pet peeves (we have a few to cover haha)
Join us to learn how soci...
2022-05-161h 01B2B Power Hour82. The Fundamentals of Revenue Operations (RevOps) w/ Asia CorbettRevOps is the new shiny term. But what is it actually? Morgan sits down with Asia Corbett, Senior Revenue Operations Manager at Bread Financial, to discuss what RevOps is and should be. Asia breaks down her experience in a variety of RevOps roles and explains how RevOps should work within a team. They discuss cross-functional collaboration, the need for more than just a CRO, how to actually break down siloed teams, and the future of RevOps in startups. If you’ve been wanting answers for how RevOps fits into the broader picture, this is the episode for you!
2022-05-1346 minB2B Power Hour81. How to Develop Customer Insights w/ Kyle WilliamsStruggling to get the attention of your prospects? Chances are your mental model about what they need is incorrect. Kyle Williams, founder at Brickstack, joins Morgan to discuss how to develop insights into the market to refine your targeting, messaging, and reach. They unpack what a mental model is, why it’s important, how to build one, how to refine one, and how companies can take advantage of the information at their disposal to master their market. Kyle unpacks the many ways teams can develop insights into their customers and use them for their go-to-market.Connect with Ky...
2022-05-1147 minB2B Power Hour80. Why Deals Die After the Demo (and What to Do About It) w/ Nate NasrallaYou probably think sales reps close deals 🤔😳
But the data’s in, over 90% of B2B buying happens without sales reps in the room. Now, champions are the key player to landing large deals.
Join us for this B2B Power Hour workshop to:
✅ Increase your close rate by selling w/ champions, not to them.
✅ Build a compelling business case for every champion.
✅ Multithread with executives and key employees.
Join us to learn how to win large enterprise deals!
2022-05-091h 01B2B Power Hour79. How to Get Hired by Your Dream Company w/ Daniel KijewskiNick sits down with Daniel Kijewski, Sr. Director of Enterprise and Staffing Sales at Talent.com to discuss why hiring top talent is an issue right now. Dan dives into how to stand out as a candidate on Linkedin, how to build a healthy culture remotely, how great managers are earning trust from day 1, and more! This will put you one step closer to your dream job!
2022-05-0642 minB2B Power Hour78. How to Break into Enterprise Sales w/ Ian KoniakNick sits down with Ian Koniak, Founder of Ian Koniak Sales Coaching Inc. to discuss how sellers need to change their process to sell enterprise deals! Ian shares a story that changed the way he sells, what a day in enterprise sales looks like and his PREDICT formula for qualifying & forecasting large deals! You NEED to hear Ian’s Predict framework if you’re an Enterprise seller!!Connect with Ian KoniakLinkedInWebsiteIn this episode, we cover:How Ian got into Enterprise sales (1:09)Focus on the process, not the prize (4:50)How your process NEEDS to c...
2022-05-0454 minB2B Power Hour77. Mastering Modern Discovery w/ Meghann MisiakIf you’re a seller getting ghosted after your demo’s or struggling to close (even with steep discounts) this is for you.
Meghann Misiak is going beyond the basics of discovery to unlock a more productive selling environment, faster sales cycles, bigger deals and the recognition you deserve with Discovery 2.0.
Join us for this B2B Power Hour workshop on:
✅The limits of Discovery 1.0
✅Deep work & the healthy hustle
✅Creating space for better selling
✅Can you have discovery in demand?
✅Why do we need to do more discovery?
Join us to learn how deals are won in discovery!
2022-05-021h 01B2B Power Hour76. 7 Steps to Master Your Personal Brand w/ Michelle GriffinMichelle Griffin is a personal brand coach and a highly visible educator on LinkedIn for personal brand development. Morgan sits down with Michelle to break apart her 7 step framework to building personal brands, how to keep it personal *and* professional, and building partnerships + community through personal branding. Whether you’re a sales professional at a company or looking to spin up a side hustle, this episode breaks down all the personal branding insights you need to succeed.
2022-04-2945 minB2B Power Hour75. Sales Reps Don't Close Deals, Buyers Do w/ Nate NasrallaNick sits down with Nate Nasralla, Founder of Fluint to discuss how Enterprise AE’s are actually closing deals with the ever growing buying committees. Nate quickly dives into how to stop losing deals when you’re not in the room, camouflaging content as internal memo’s, the art of enabling buyer’s in complex deals, and more. Every Enterprise seller NEEDS to listen to this!!!
2022-04-2751 minB2B Power Hour74. LinkedIn Profile Review Extravaganza #1Nick and Morgan review a dozen profiles on their live show. If you'd like to follow-along with visuals, check out the B2B Power Hour YouTube channel!
Your profile is the foundation to high-performance social selling. It’s your landing page, your business card, and your pitch — all wrapped up in one.
We’re going deep on LinkedIn profiles: tearing apart their headlines, cover photos, about sections, and more.
Join us for this B2B Power Hour workshop on:
✅ The 3-second test
✅ Writing better headlines
✅ Creating a good cover photo
✅ Crafting a compelling About section
✅ Building a profile funnel
...and more!
Join us to lear...
2022-04-251h 11B2B Power Hour73. Building Better Buyer Journeys w/ Nicholas Thickett | UnboundB2BNick joined UnboundB2B to discuss building better buyer's journeys. He dives into the customer insights and value delivery necessary to succeed in modern B2B buying journeys. It's no secret that "why now" is one of our favorite questions to ask. Nick dives and explains how "why now" can entirely transform the outbound motion, the customer experience, and building a buyer's journey. Forget personas, forget industries, and start building buyer journeys that are relevant to actual customers.Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin...
2022-04-2247 minB2B Power Hour72. Why SDR’s Shouldn't Build Account Lists w/ Jordan CrawfordNick sits down with Jordan Crawford, co-founder of Blueprint to unpack why he doesn’t recommend SDR's build account lists, his title upgrade to VP of Sales Enablement @ Outreach (experiment), the reality of hyper-personalization, how SDR’s can better understand customers and where sales managers fit in all of this. This will change the way you do outreach!
2022-04-2041 minB2B Power Hour71. Maximizing Engagement for Sales on LinkedInMost sales reps have no idea what to do other than sending a DM to book a meeting. The problem is... people don’t like cold pitches in their DMs.
So how do you engage prospects?
We’re diving into how to do engagement strategies right. From sequences to outreach methods, we’re exploring how to leverage LinkedIn to sell — without having to sell out.
Join us for this B2B Power Hour workshop on:
✅ How to use content to create conversations
✅ Timing conversations (comments → connection requests → DM’s)
✅ Asking for meetings
✅ Should you automate engagement?
✅ Measuring effectiveness
...and more!
Join us to learn the powerful...
2022-04-181h 17B2B Power Hour70. Building Community through Content w/ Daniel KadingDaniel Kading sits down with Morgan to discuss how to create community on LinkedIn (and TikTok) through better content and comments. They unpack Daniel’s strategy to generate new content strategies, engage with peers, and build deeper relationships with people. There’s genuine laughter and inspirational stories as Daniel references his many experiences and passions to building community. If you're trying to build better relationships on LinkedIn with peers and prospects, this is the episode for you.
2022-04-1547 minB2B Power Hour69. Transitioning to Product-Led Growth w/ Esben Friis-JensenEsben Friis-Jensen, Chief Growth Officer at UserFlow, sits down with Morgan to discuss what makes product-led growth unique and how companies can make that transition. Esben lays out the fundamental building blocks of a product-led company, how it informs decisions for marketing & sales, and where companies often go wrong in the transition. Based on his experience transitioning his previous firm to product-led, this discussion goes deep on the many mistakes companies make when considering a PLG go-to-market strategy.
2022-04-1343 minB2B Power Hour68. Common Mistakes on LinkedIn when Building PipelineIn the spirit of April Fool’s, we’re talking about all the ways *not* to do outreach on LinkedIn.
We’ve seen all sorts of funny pieces of advice — and received some strange DMs — for outreach on LinkedIn.
Let’s explore the many methods of madness companies think work on LinkedIn, but actually don’t.
Join us for this B2B Power Hour workshop on:
✅ Cold outreach sequences
✅ LinkedIn automation
✅ Hyper-personalized, highly irrelevant invites
✅ Pitching in the comments
✅ Pitchslap with the meeting link
...and more!
We’re going to have a bunch of fun shining a light on these fool’s errands of building pipe...
2022-04-111h 03B2B Power Hour67. The Formula for Better Discovery w/ Meghann MisiakNick sits down with Meghann Misiak, Founder of The Path to President’s Club to discuss the formula for better discovery. Yes, you’ll get a new opener for your calls, a bunch of great questions and an answer to “How few meetings should you have”, but we’ll dive even further to figure out why deals are won in discovery. You will never want to skip past discovery to a demo again!
2022-04-0842 minB2B Power Hour66. Building Marketing for Product-Led Growth w/ Andrea ZoellnerAndrea Zoellner, VP of Marketing at Kinsta, sits down with Morgan to discuss their unique approach to building a powerful marketing engine. Kinsta invested early in content marketing –– so they dive into the ways they continue to build, research, and invest in their immense content library. Morgan also explores the ways Kinsta measures marketing performance, including a unique perspective on mapping content to CRM performance, and integrating with the enterprise/mid-market sales teams. Get ready to dive into an incredibly fast-growing company’s marketing strategy!
2022-04-0641 minB2B Power Hour65. The Hidden Costs of Bad ProspectingBad prospecting creates all kinds of problems. From inconsistent pipeline to cash flow difficulties, lots of companies recognize that getting the fundamentals right yields better results.
And then they fix it. Right? Right?!
(We’re waiting with baited breath)
Here’s the problem: there are *three* additional hidden costs of bad prospecting that dramatically change a company’s trajectory.
Join us for this B2B Power Hour workshop on:
✅ Unpacking the three hidden costs
✅ Identifying the problems in your organization
✅ Why your best opportunities are just out of reach
✅ How a better process solves all issues
✅ Why toxic sales culture isn’t just about lead...
2022-04-0457 minB2B Power Hour64. Sell More With Science w/ David HoffeldNick sits down with David Hoffeld, Author of The Science of Selling + Sell More With Science & CEO of Hoffeld Group to uncover the science behind high performance sellers. David discusses the research that will help you lead better discovery calls, inspire change, advance the sale and be more ethical in your approach. Plus, not to mention our first science backed Power Hour! Connect with David HoffeldLinkedInWebsiteIn this episode, we cover:What inspired the Science of Selling? (2:08)How to use science for better discovery (5:57)How do you inspire people to want to change? (12:39)T...
2022-04-0140 minB2B Power Hour63. The 17 Year Evolution of Sales w/ James “Saywhatsales” BuckleyNick sits down with James “Saywhatsales” Buckley to dive into the massive change that has rocked the sales profession over the past 17 years and have a little fun in the process (James got a cease & desist order)! James breaks apart how onboarding & training have changed since 2019 while touching on the cancer that plagues the sales profession. To top it all off, James talks about sales leadership (or lack thereof) and toast to the greats raising the bar!
2022-03-3050 minB2B Power Hour62. How to Master LinkedIn Content in 30 MinutesThe last thing leadership thinks about is content in the sales process... yet, it’s the only thing that gets invited into the board room before sales talks to them — and often enough, after as well.
So why don’t companies create content?
And how much are they willing to lose before they answer that?
Content is one of the easiest ways to get customers to think about change — before they’re even looking for it.
It’s time to demand content as part of your sales strategy.
Join us for this B2B Power Hour workshop on:
✅ Our process for creating co...
2022-03-281h 01B2B Power Hour61. How to Refine Your LinkedIn Brand w/ Dan MottMorgan sits down with Dan Mott, Founder at SIX3MEDIA and host of the Power Hour (no, not this one!). They dive into how to properly use LinkedIn in 2022. From writing a better tagline, creating and refining an about section, and having intentional – but casual! – conversations with your target audience, Dan charts a path to better social selling strategies. Also, he shares his secrets of success for tracking, focusing on leads, and building content. Get ready to refine your LinkedIn presence!
2022-03-2552 minB2B Power Hour60. How to Maximize Outbound Success w/ Jason Bay (JBay)Nick sits down with Jason Bay (JBay), Chief Prospecting Officer, at Blissful Prospecting and host of the Blissful Prospecting Podcast. JBay starts by telling us how to focus on the right accounts to maximize our time and transitions into how we can compound on success. His section on the hierarchy of relevance is a MUST LISTEN. At the tail end, JBay touches on his advice to sales managers to up their game. Let’s dive in!
2022-03-2345 minB2B Power Hour59. Breaking Down Outbound for 2022 w/ Jordan CrawfordLet’s face it. Most upfront work companies do before they run an outbound campaign is downloading a ZoomInfo list and filtering out old contacts. Maybe they match it with an idealized ICP.
But then the results of their campaign come rolling in… It’s average. 2% response rates for burning your total addressable market (TAM).
This kind of outbound is unsustainable. What if there was an alternate way?
Join Jordan Crawford of Blueprint for this B2B Power Hour workshop on:
✅ Finding good leads in your total serviceable market (TSM)
✅ Identifying the real PAIN your customers are in
✅ Scoring your TSM to find...
2022-03-211h 39B2B Power Hour58. The Death of Traditional Sales, Social Selling, and Ethics in Sales | SalesNationNick was interviewed by Josef Reisz of SalesNation. SalesNation is the international podcast for sales leaders and organizations, providing insights into THE PROBING SALES FRAMEWORK™️ and other sales strategies such as social selling, account-based marketing, prospecting, closing the sale, change-intention facilitation.
2022-03-1846 minB2B Power Hour57. How Marketing is Evolving in 2022 w/ Jessie LizakMorgan sits down with Jessie Lizak, Head of Marketing at BDEX. They kick-off the conversation with a dive into first-party data strategies and driving consensus around data in an organization. Then they have a wide-ranging conversation on marketing’s role in revenue creation, whether RevOps matters, content performance metrics, freeing your team from controlling messaging, and serving complex buying journeys. Get ready for a fun, wide-ranging conversation!
2022-03-1641 minB2B Power Hour56. Identifying Target Accounts to Go Beyond QuotaMost sales professionals force themselves to work for free because they didn’t invest in their list.
They end up gambling for meetings, getting few responses, and the few demos that do get scheduled don’t turn into sales.
Dialing in an account list is *the* biggest leverage point to make every activity count.
Time to bust through quota ✨
Join us for this B2B Power Hour workshop on:
✅ How to map out your total addressable market
✅ How to conduct a win-loss analysis
✅ How to dial in a list
✅ How to refine the list as you’re learning
...and more!
Between identifying...
2022-03-141h 03B2B Power Hour55. 2022 Roadmap for B2B TikTok w/ Morgan SmithWelcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.
Morgan sits down with....himself! In this finale, he shares his insights from the early TikTok experiments on our new account (@b2bpowerhour). He summarizes some of the key takeaways...
2022-03-1129 minB2B Power Hour54. Running Ads on TikTok w/ Silvio PerezWelcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.
Morgan sits down with Silvio Perez (@adconversion) of metadata.io to break down the ad ecosystem on TikTok. The results are going to blow your mind! They talk about the...
2022-03-0942 minB2B Power Hour53. Creating Killer B2B Content for TikTok w/ Todd ClouserWelcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.
Morgan sits down with Todd Clouser (@toddclouser) to unpack content strategies for TikTok. They dive into repurposing content, creating engaging content, cadences, and converting your audience. As a long-time video...
2022-03-0750 minB2B Power Hour52. Building an Audience on B2B TikTok w/ Leslie VenetzWelcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.Morgan sits down with Leslie Venetz (@salestipstok) to learn more about building an audience on TikTok. As an O.G. "educator" on the platform -- and someone...
2022-03-0445 minB2B Power Hour51. How to Start on TikTok for B2B w/ Will AitkenWelcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.
For Part 1: Morgan sits down with Will Aitken (@willaitkensales) of Sales Feed (@salesfeed) to breakdown how to get started on TikTok. From researching hashtags to understanding the algorithm, Will breaks...
2022-03-0252 minB2B Power Hour50. Prospecting on LinkedIn from A-ZIt’s annoying when everyone gives you advice, but no one trains you on how to do it. And there’s no bigger black hole than LinkedIn advice for selling.We’re going to crack open the language, the approaches, and the cadences that work to prospect on LinkedIn. These are the techniques & tactics we’ve been testing for months.Join us for this B2B Power Hour workshop on:✅ Finding the Right People to Talk To✅ How to Master Account & Lead List Building✅ Different Types of Engagement Strategies✅ Driving Of...
2022-02-281h 03B2B Power Hour49. Building an Account Profile for Effective OutreachNick details how to build an effective account profile for prospecting & sales strategy in this special preview of our Monday Night AMA calls. If you want to join in, shoot us a DM on LinkedIn and we'd be happy to share the calendar invitation with you.
2022-02-2526 minB2B Power Hour48. Mastering Product-Led Growth w/ Breezy BeaumontMorgan sits down with Breezy Beaumont, Head of Growth & Marketing at Correlated, to discuss product qualified leads (PQLs) and how they transform a product-led growth strategy. They dive into building revenue intelligence, PQL vs. MQL vs. SQL, how sales changes in a product-led company, and building the revenue teams of the future. Get ready for a serious knowledge drop from one of the leaders in product-led revenue.
2022-02-2347 minB2B Power Hour47. Building a LinkedIn Profile that Sells ItselfYour LinkedIn profile is your business card, your landing page, and the #1 way to get your prospect’s attention. Is it up to snuff?
When you build a LinkedIn profile that sells itself, you can book meetings & build pipeline with ease. Your comments, content, and connections all funnel back to your #1 asset: your LinkedIn profile.
Join us for this Power Hour workshop on:
✅ The 5 Must-Haves of Your Profile
✅ Writing a Headline that Drives Value
✅ Key Elements of an About Section
✅ How to Drive Inbound Meeting Requests
✅ Pros & Cons of Creator Mode
...and more!
We’ll be breaking down the approach we use to drive eng...
2022-02-211h 03B2B Power Hour46. Why Tom Slocum Leads With Cold CallingNick sits down with Tom Slocum, Program Director at RevGenius to uncover why he prefers cold calling in a time where so many are moving to emails & social selling. Tom reveals his 3 R’s of prospecting and his top tips to get better on the phone. He talks about sales as a franchise within a franchise & why we need to pick wisely. You won’t want to miss his segment on SDR’s competitive advantage!
2022-02-1848 minB2B Power Hour45. LinkedIn in 30 MinutesLinkedIn requires a new, modern approach to sales. We've spent the last 4 months testing, experimenting, and proving out a way you can leverage the largest B2B network for your sales movement. It's a social media platform, after all. That means people come to engage, not to be sold.
But, you don't need hours per day to do it right. You only need 30 minutes.
Tune into this special episode of the B2B Power Hour as we breakdown how this playbook was developed, a preview of some of the tactics inside, and our thoughts on the current state of LinkedIn...
2022-02-1638 minB2B Power Hour44. The Account Strategy to Win With Remote SellingThe #1 reason your LinkedIn DMs, calls, and emails don’t go anywhere: they’re not driven by a clear buyer-led strategy.
This is for the people whose trade shows and cold calls aren’t working anymore. We’ve rebuilt the account strategy for the digital era. Buyers are virtual –– are you reaching them effectively?
Join us for this Power Hour workshop on:
✅ How to Segment the Market & Find the Right Accounts
✅ Using Video, SMS, and Digital Tools to Prospect
✅ Creating a Simple Sales Playbook for Each Account
✅ How to Route to the Right Personas
✅ Doubling Your Booked Meetings
...and more!
We’ll be breaking down our f...
2022-02-141h 01B2B Power Hour43. Building An Account Strategy to Stop Chasing Ghosts w/ Alex NewmannNick sits down with Alex Newmann to talk prospecting to give you an account strategy that builds a healthy pipeline. Starting with sales strategy and transforming it into account strategies with the individual channels you should focus on. We’ve all wondered what the perfect sequence length is & how to set up our quarter. The biggest takeaway is going to be how to properly qualify deals to make sure you’re not chasing ghosts.
2022-02-1149 minB2B Power Hour42. How to Build an ABM Strategy w/ Declan MulkeenMorgan sits down with Declan Mulkeen, CMO at StrategicABM and host of the Let’s Talk ABM podcast to break down the nuts and bolts of creating an effective account-based marketing campaign. Declan deconstructs how to segment the market, the purposes of ABM, creating an account strategy, routing into accounts, and so much more. Listen in to learn all the upfront work required to make ABM, well, work!
2022-02-0950 minB2B Power Hour41. How to Maximize LinkedIn as a Sales ToolLinkedIn can be the most powerful sales tool in your toolbelt — yes, even beating great cold email. Between the new Sales Navigator features and being able to hyper-target your outreach, you can generate consistent booked meetings each week from LinkedIn leads.Join us for this Power Hour workshop on:✅ Integrating Your Account Strategy✅ Building Your Profile✅ The Best Way to Prospect & Do Outreach✅ Leveraging Comments & Content✅ Getting Your Money’s Worth Out of Sales Navigator...and more!We’ll be talking actual frameworks and cadences you can...
2022-02-071h 02B2B Power Hour40. How to Leverage a Podcast to Build Pipeline w/ Kap ChatfieldNick sits down with Kap Chatfield, CEO of Rveal Media, to figure out how B2B companies are building pipeline with a podcast. Kap reveals his secrets of the trade, why he loves video, how he plays the short-long game and unpacks all he’s learned in 2 years of podcasting. It will make you want to start your own podcast!
2022-02-0455 minB2B Power Hour39. Running B2B Customer Research w/ Stacey DanheiserNick sits down with Stacey Danheiser of SHAKE Marketing to dive into customer research. Stacey shares her tips on how to declare your target audience, how to avoid the sea of sameness, figuring out your value proposition and her trick on how to ask for advice.
2022-02-0247 minB2B Power Hour38. Content Creation for LinkedIn Social SellingOnly 1% of all active users on LinkedIn create content. What’s stopping you from being a part of this exclusive crew?
Creating content doesn’t need to be complicated. It’s just another way to get in front of your target audience in a way that leverages the algorithm.
Join us for this Power Hour workshop on:
✅ Overcoming imposter syndrome and “why me?”
✅ Creating a content schedule that works
✅ Best types of content (video vs. polls vs. text)
✅ Why LinkedIn isn’t just a “distribution” channel
✅ Using content to book meetings
...and more!
This is the perfect workshop for sales professionals looking to levera...
2022-01-311h 03B2B Power Hour37. How to Conduct Customer Interviews w/ Ryan Paul GibsonMorgan sits down with Ryan Paul Gibson of contentlift.io to deconstruct his approach to customer interviews. If you’re looking for the definitive process to running customer interviews, this is the episode to listen to! Ryan shares how to identify the right people to talk to, how to ask for an interview, how many interviews to conduct, and so much more.
In this episode, we cover:
Surveys vs. customer interviews (1:35)
Why interviews reveal things surveys don’t (3:40)
The value of qualitative data (5:26)
What department should lead customer interviews (7:09)
The shortcomings of only listening to sales calls (10:12)
Should you be inte...
2022-01-2849 minB2B Power Hour36. Humanizing the Sale w/ Eddy BahnamNick sits down with Eddy Bahnam the Hyperactive Salesmen. In this episode we explore the FOMO in B2B SaaS that drives unprofitable business, moral dilemma of “are we more than the company we sell for”, getting sold a McDonald’s deal and what it means to humanize the sale.
Connect with Eddy Bahnam on LinkedIn
In this episode, we cover:
Are we more than the company we work for? (0:40)
The 2 types of salespeople (6:07)
Specialization of trade in sales (10:55)
Will salespeople get replaced by bots? (13:09)
Profitable growth in B2B SaaS (19:31)
FOMO in GTM strategy (23:35)
Humanizing the sale (25:32)
Getting sold McDona...
2022-01-2643 minB2B Power Hour35. LinkedIn Selling Strategies for B2B SaaSThe secret is out –– LinkedIn is the top platform for B2B buyers and sellers. Are you using it for something other than a cold call?
There’s a huge opportunity to use LinkedIn properly as a way to connect to your prospects meaningfully and drive pipeline.
Join us for this Power Hour workshop on:
✅ Building effective account + lead lists
✅ Using LinkedIn to research your prospects via events and influencers
✅ Using comments to approach and engage
✅ How to not leave conversations on the table
✅ Content that attracts attention
...and more!
Sales teams and marketers can use LinkedIn to generate demand and build pipeline tom...
2022-01-241h 03B2B Power Hour34. Tearing Apart Cold Emails w/ Will AllredNick sits down with Will Allred to tear apart cold emails and learn from the King of Email! They dive into how Will filter’s his own email, Lavender’s go-to email sequences, the reason you should coach cold email and the one question Will wishes people would ask him more about email.
2022-01-2149 minB2B Power Hour33. Measuring Content’s Impact on Pipeline w/ Laura ErdemMorgan sits down with Laura Erdem, an Account Executive at Dreamdata.io to discuss how to use content & social selling to drive pipeline. They dive into Dreamdata’s approach to LinkedIn and how AEs can use content to build pipeline and generate demand. They also touch on Dreamdata’s unique approach to RevOps.
2022-01-1941 minB2B Power Hour32. What's an Acceptable Closing Rate on Sales?Is 80% asking too much? Is 30% a good benchmark? What’s the acceptable closing rate on sales? And guess what: “it depends” is not an acceptable answer.
2022-01-1755 minB2B Power Hour31. Do's and Don'ts of ABM w/ Kristina JaramilloMorgan sits down with Kristina Jaramillo of Personal ABM to dive into the ABM landscape and where teams do it right and do it not-so-right. They touch on where ABM fits into the go-to-market landscape, how companies mess it up, and what to start doing when rolling out ABM.
2022-01-1440 minB2B Power Hour30. Marcus Chan talks IPA’s (Income Producing Activities) w/ NickNick sits down with Marcus Chan of 6 Figure Sales Academy to dive into the IPA’s (income producing activities) that high performers make a priority. They touch on the truth about sales which awakens a GIANT in the process. Marcus’ talks about the right investments in your growth, how discipline creates freedom and even a little on how you learn.
2022-01-1256 minB2B Power Hour29. How to Manage a Remote Sales TeamWe’ve all adapted to the Slack groups and Zoom rooms (thanks COVID). But when it comes to managing sales teams, most companies are stuck in 2019 — or even 1999. Join us as we dive into the ways sales management should evolve to the meet the growing demands of today.
2022-01-101h 01B2B Power Hour28. Branding for Sales Professionals w/ Nick BennettNick sits down with Nick Bennett of Alyce to discuss the mysterious world of personal branding for sales and explore who ABM is a good fit for. To save everyone from wasting time and money on the latest buzzword in the marketing world. Nick talks about the real reason he started his podcast ‘Rep Your Brand’, his formula for posting and his North Star for social media.
2022-01-0734 minB2B Power Hour27. The Best Cold Prospecting Approach on LinkedIn w/ Candyce EdelenMorgan sits down with Candyce Edelen, CEO of PropelGrowth, to discuss her approach to cold prospecting on LinkedIn that has earned her not just high acceptance rates (90%+) but also high meeting acceptance rates with new connections (70%)+. We break down her approach to prospecting on LinkedIn, including how to personalize, whether automation is a good idea, and how to provide value at every stage of the conversation. Connect with Candyce (according to her instructions on the show!) at https://www.linkedin.com/in/candyceedelen/.
2022-01-0547 minB2B Power Hour26. 7 B2B Go-to-Market Predictions for 2022We’re donning our 2022 party glasses and making seven — count ‘em, 7! — predictions for B2B go-to-market in the new year.
We’re going to cover the gauntlet:
✅ Go-to-market strategies, including ABM, product-led growth, & traditional outbound
✅ Building revenue intelligence across sales, marketing, and success
✅ The emerging dominance of creative & content (especially in video)
...and more!
Join us to discuss how B2B companies can gear up for success in 2022 by understanding where the market is headed.
P.S. it’s not too early for champagne 🥂
2022-01-031h 17B2B Power Hour25. How to Personalize Outbound Campaigns at Scale | UnboundB2BMorgan joins Let's Get Candid from Unbound B2B to discuss branding principles in the B2B world, creating priorities for personalization, dissecting funnels, and making economical choices when trying to build trust. Ultimately, personalization doesn't just have to be a name in an email sequence -- it's targeted and relevant content for the people who need it. Thanks to Unbound B2B for sharing this interview.
2021-12-2936 minB2B Power Hour24. The Holiday Sales SlingshotHow do you build sales momentum for the new year? We all know the classic “let’s talk about this in Q1.” We’ve all heard the “well let’s talk about it in our next budget cycle.” And we’re definitely familiar with the “I’m sorry, I’m out of town until the New Year.”
🤯
In this episode we’ll cover:
✅ How can you achieve quota during the holiday season?
✅ What activities are effective during this time?
✅ Can you really close sales?
Join us as we discuss the best ways to use the Holiday Season as a slingshot for your sales momentum, including...
2021-12-2749 minB2B Power Hour23. Optimizing for Meaningful Conversations w/ Arthur CastilloNick sits down with Arthur Castillo of Chili Piper to dive into the world of marketing, from a sales lens. Arthur recently made the move to field marketing after being an AE. They talk about the changes they’re seeing in the way marketer’s move through the funnel, B2B’s dirty little secret and how context is the key to sales success!Connect with Arthur CastilloLinkedInWebsiteIn this episode, we cover:Arthur’s move from sales to marketing (1:14)Why you need to be first to insight (3:22)The change from the funnel to the f...
2021-12-2243 minB2B Power Hour22. How to Prove LinkedIn is Effective in Driving SalesWhich metrics should you pay attention to? Do likes on comments matter? Should your videos be reaching 1,000+ people?
How do you know it's time to change your process, cadence, or messaging?
We're going to explore:
✅ the top metrics to track
✅ how you can link your LinkedIn activity to pipeline
✅ how to make the business case that 30 minutes+ per day is really driving revenue
✅ how you know you have trust with prospects
Join us as we break down the right metrics of success on LinkedIn.
2021-12-201h 03B2B Power Hour21. Creating Content as an SDR w/ David BurcombeMorgan sits down with David Burcombe, Senior Enterprise SDR at Turtl, to discuss how he stays visible on LinkedIn. As an in-house employee at Turtl, the dynamics of creating content & commenting on LinkedIn is different than being a sales influencer. They breakdown David's easy approach to creating content as an SDR, how he thinks about personal branding, how Turtl supports their employees in creating content, and how it all relates to building pipeline. Join in on this conversation if you're really interested how an in-house employee can still create content & find their voice! Find David on LinkedIn at https://www...
2021-12-1737 minB2B Power Hour20. Will Technology Replace Salespeople? w/ Scott SandlandNick sits down with Scott Sandland, the CEO of Cyrano.ai to discuss the future of technology, automation, + AI and their implications for the future of sales. Will salespeople ever be automated away? What's the current state of AI-powered technology? What will the future of sales look like? Join Nick & Scott for a fun, wide-ranging conversation. Find Scott on LinkedIn at https://www.linkedin.com/in/scottsandland/.Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power u...
2021-12-1543 minB2B Power Hour19. [Tactical Series] How to Properly Cold Prospect on LinkedInWhat is the best approach to cold prospecting out here on LinkedIn? How do some sales professionals far outpace their quota using better cold prospecting sequences? How do you convert a new connection?
Introducing the first of our tactical series, where we breakdown new approaches in a world dominated by outdated playbooks.
We're diving in deep into how to properly cold prospect out here, including:
✅ How comments are a better first introduction than a DM
✅ Follow-up cadences that win trust and new clients
✅ How to get calls booked off of LinkedIn
... and more!
Join us as we break down the tactic...
2021-12-131h 04B2B Power Hour18. How You Show Up Matters w/ Vivian PérezNick sits down with Vivian Pérez of Vanp Brand Studio. They focus on how you show up in the world: your personal brand, how to demonstrate personality authentically, how to overcome your fears of vulnerability, and much more. You can find Vivian on LinkedIn at https://www.linkedin.com/in/vivianperezbrandingandcontent/.
2021-12-1046 minB2B Power Hour17. Creating Pipeline on LinkedIn w/ Paul SlackMorgan sits down with Paul Slack, CEO of Vende Digital, to discuss how sales representatives can use demand generation techniques to transform their outbound motion. There's lots of juicy tactical insights in this episode. They dive into: why a sales rep or AE is well-positioned to generate demand (not just capture it), how to leverage LinkedIn with a good approach and a target audience, why you can't control the sales cycle, and how demand generation can solve those pipeline problems. You can find Paul on LinkedIn at linkedin.com/in/paulslack/.
2021-12-0838 minB2B Power Hour16. The Science of Sales Driven ContentIn this live show, we dive into the deep psychological principles that underpin good content. We're addressing all kinds of biases and quirks in human nature. This is for the SDR’s, AE’s, Sales Managers and Leaders ready to turn social media into a growth engine. Understand how human behavior works and align your efforts to succeed!
2021-12-061h 01B2B Power Hour15. Building a Personal Brand that Wins You BusinessHow do you go about building a personal brand on LinkedIn while you're trying to build pipeline for your company? Does content creation play a role? How do you navigate the imminent conversations with your sales managers while you build a lasting personal brand?
In this live show, we dive in to the nuts and bolts of building a personal brand as an SDR, BDR, or AE out on LinkedIn. We'll be discussing simple tactics that can build your brand without spending more than 30 minutes a day on LinkedIn.
Meet your targets, cultivate relationships, and build your brand.
2021-12-031h 03B2B Power Hour14. Why Lead Gen Is No Longer a Strategy w/ Jason MyersNick is interviewing Jason Myers, CRO of Austin Lawrence Group. It seems only fitting that LinkedIn brought them together and that they're going to dive into Dark Funnels + the move away from standard “just looking” form fills. Time to challenge the way it’s always been done! You can find Jason on LinkedIn at https://www.linkedin.com/in/jason-myers-content-maven/.Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power up your prospecting. Get access to power plays...
2021-12-0125 minB2B Power Hour13. How to Nail Your Positioning to Grow Your PipelineThe foundation of all great pipeline acceleration efforts doesn't start with a good pitch. It's not even your product packaging, even though you need to be confident in what you're selling. It all starts with your positioning: how you tell the story of your competitive advantage.
2021-11-291h 01B2B Power Hour12. Building Blocks for Modern Content CreationIn this live show, we dive into the essential skills and tools for modern content creation, especially looking at how SDRs and AEs can master the content creation process to become a self-sufficient salesperson.Content creation used to be about written plug-and-chug. Write a blog, repurpose it into a post, share the link on all the media platforms, and pray to the SEO gods it gets traction. Does this still hold? What sorts of content creation strategies are working today for B2B? How does TikTok play into it? Tune into learn how content has changed and...
2021-11-261h 01B2B Power Hour11. Running ABM Efficiently w/ Chad KroekerNick takes the helm and interviews Chad Kroeker, co-founder and Managing Partner of clearmotive marketing group. They dive deep into ABM campaigns, constructing an account list, and more.
2021-11-2447 minB2B Power Hour10. The Death of the SDR w/ Nelson GilliatIt's our first interview! Tune in with Morgan interviewing Nelson Gilliat, the author of "The Death of the SDR," as they discuss the Predictable Revenue model, its shortcomings, its alternatives, and how marketing & sales is changing before our eyes. You can follow Nelson out on LinkedIn at https://www.linkedin.com/in/nelson-gilliat/Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement...
2021-11-2240 min
B2B Power Hour9. How to Identify Profitable Customers From Day 1You want to know which customers to prioritize, right? Then you have to listen to this live show. We dive into account strategy, defining an ICP using sales-led market research, becoming a partner, navigating the sale, and how great marketing makes the whole process easier. Get ready for a fast-paced conversation on how to sustainably generate pipeline by using better sales and marketing together.
2021-11-1957 min
B2B Power Hour8. Rebuilding the Marketing Team for Modern SalesJoin us this week for a live show entirely dedicated to hiring, firing, and building a marketing team that can drive performance. With all the new innovation in marketing (demand generation, dark social, dark funnel, brand campaigns, new channels like TikTok, and more), companies need to redesign who they hire for and how. We dive into the new marketing team, how companies can shift gears in the long-haul as they stabilize ARR and cash flow, and where sales fits into the equation!
2021-11-171h 00
B2B Power Hour7. Why Tech Stacks Don't Sell ThemselvesIn this live show, we're discussing how both martech and sales tech fails teams to actually drive revenue. We're diving into the pros & cons of using automation, what technology actually augments, and how marketing & sales should leverage technology in their organizations. Get ready to cover financial concepts, data integration, scripting, nurturing, and so much more.
2021-11-1559 min
B2B Power Hour6. The End of InboundIn this live show, we unpack how inbound marketing is failing. Get ready to dive deep into how inbound programs fail, where demand generation can help fix some of the issues, why sales teams are overworked, and how to build a more effective inbound marketing program. Also, get ready for B2B Power Hour's first on-air f-bomb!
2021-11-121h 01
B2B Power Hour5. The RAMP Up - Consistent Revenue in 6 MonthsIn this live show, we unpack how to generate consistent revenue in 6 months using modern & virtual sales, demand generation playbooks, short-term & long-term marketing strategies, and why cultivating relationships helps solve cash flow problems.
2021-11-1058 min
B2B Power Hour4. Why Brand Loyalty Drives the Most Profitable BusinessIn this live show, we unpack how to accelerate your profitability & revenue growth in the long-run by cultivating brand loyalty, building success teams, and changing your sales model to deeply consider the post-transaction process.
2021-11-081h 03
B2B Power Hour3. How to Use Case Studies to Prove Your Brand's ValueMorgan is out for this live show, so Nick brings on Anfernee Chansamooth to discuss how to leverage case studies, where it fits in with your content marketing strategy, and how it accelerates your brand's value in the customer's eye.
2021-11-0558 min
B2B Power Hour2. Marketing Isn't Magic - The Truth of the Overnight SuccessIn this live show, we discuss how the "overnight success" is actually just a myth, where marketing actually needs to be paying attention, and how to get marketing & sales to work together to fuel your success. We are joined by Travis L. Scott, the CEO of Rainier Digital, for this conversation.
2021-11-031h 04
B2B Power Hour1. Your Sales Team Shouldn't Sell Anything Under $50KIn this kick-off live show, we discuss how to create a modern buying experience. Why is your team defaulting to sales? Why isn't your marketing team delivering qualified opportunities in a robust, modern program? We cover roles & responsibilities of sales and marketing teams, how to handle inbound inquiries, where sales teams should be focusing their attention, and packaging/pricing strategy.
2021-11-011h 00
The Corporate Purpose Podcast2. Closing the Purpose GapIs your business experiencing the ‘purpose gap’? In this episode, we're exploring the space between what a brand says is their purpose and what a brand does to take action around their purpose. We're also delving into some of the most common reasons for this gap.Part 1. In first part of the episode, we look at the research. We explore two different studies, each citing a considerable difference in how employees and consumer perceive the value of purpose and what companies are doing to activate their purpose. Below are two key metrics discussed in the episode. 82% of employe...
2021-07-1210 minThe Corporate Purpose PodcastThe Corporate Purpose Podcast: TrailerIntroducing The Corporate Purpose. A new podcast for business leaders who are rewriting the rules of business. Today, 94% of global consumers expect a brand to have a clear purpose, and 85% of CEOs say they are more likely to recommend a business with a strong purpose to others. This podcast is about the changing business landscape and breaking down what it means to build and grow a business with a clear purpose. Hosted by Karen Bailey, the founder of Alignd on Purpose, The Corporate Purpose is for anyone who has a desire to transform the way you're doing business.
Visit www...
2021-05-0601 min