Shows
How to Sell OnlineAre You Making These 8 Instagram Reel Mistakes in Your Online Business?When it comes to building awareness of your online store, Instagram reels, TikTok and other short-form videos are kind of a must. So having an expert like Elise Darma guide you through how to make the most of your efforts is a huge deal and she's on this episode helping us to actually AVOID Instagram reel mistakes by telling us some of the things she wishes she had (or hadn’t) done.This is the FINAL (boo!) installment in our three-episode series with Elise. If you haven’t listened to the other two yet, YOU MUST. The info...
2022-08-0929 minHow to Sell OnlineHow to Increase Online Sales by Doing Less WorkI don’t know a single person out there that doesn’t want to increase their online sales. Heck--why on earth would you be in eCommerce if you DIDN’T want to be more profitable? My guess is that you’re working REALLY HARD to hit your profitability goals in your online store. That you’re doing everything possible and that you’re trying to get everything precisely right. Well, social media expert Elise Darma is back on the podcast with me to talk about why doing LESS work is one of the best ways to ge...
2022-07-1237 minHow to Sell OnlineAre TikTok and Reels Really Necessary for Ecommerce Brands?Forgive me if I start these show notes with one word: ugh. I do not like social media. Okay—wait. It’s not that I don’t like social media. It’s that I would about a billion times rather be working on product development or helping my students launch their online stores than making videos.Truth: TikTok nearly TRAUMATIZED me. My friend, the very idea of me having to dance and point…oh dear heavens...makes me want to lie down. And the thing is, so many of my students are the same...
2022-06-1435 min