Shows
Too Niche?Failed Celebrity Beauty Brands with Eyewitness BeautyToo Niche partners with Eyewitness Beauty for the collaboration of the century. Lara and Elizabeth are joined by Annie Kreighbaum and Nick Axelrod to haul a bevy of failed celebrity beauty brands. From Khroma to JLo Beauty, they're naming names and hauling flops.
Mentioned in the haul:
Desserts by Jessica Simpson
Lady Gaga Fame Black Fluid Eau de Parfum
Haus Labs
Khroma Beauty
JLo Beauty
Twentynine Palms
MDNA SKIN
GXVE Beauty by Gwen Stefani
Give Them Lala Beauty
2024-03-281h 12
Fat MascaraHot Takes with Annie & Nick of Eyewitness BeautyWelcome to the ultimate beauty group chat, with Nick Axelrod and Annie Kreighbaum, hosts of the podcast Eyewitness Beauty. We're sharing our unfiltered thoughts on the beauty and wellness world, including celebrity brands, microtrends, Midjourney mistakes, Stanley cups, Ozempic, poor product design, and so much more. Products mentioned in this episode: shopmy.us/collections/369078Episode recap with links: fatmascara.com/blog/eyewitness-beautySponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlinSubmit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail...2024-01-2652 min
Add to Cart with Kulap Vilaysack & SuChin PakSpring Into Beauty Part 3: “Wetness is the Essence of Beauty” with Eyewitness BeautyIf you don’t have an overflowing cart yet, well, third time’s the charm. Industry insiders Nick Axelrod-Welk and Annie Kreighbaum join the aunties for this spring fling. Along with co-hosting Eyewitness Beauty, they have founded amazing beauty brands like Nécessaire and Soft Services. Nick is perpetually searching for that post-vacay glow, and he’s got some recs that don’t involve a flight to Cancún. Cue “Single Ladies” by Beyoncé, Annie has some wearable tech for dainty digits. Please note, Add To Cart contains mature themes and may not be appropriate for all listeners. ...2023-04-1140 min
Dewy Dudes75. Buffing Toward A Billion with Soft ServicesThe fellas welcome Soft Services co-founders Rebecca Zhou and Annie Kreighbaum to the pod to discuss all things body-care. From breaking down the most common causes of body acne to discussing their approach toward marketing to men, the DTC pioneers walk us through their products, how their solutions could be worth a billion dollars, and their unique approach to creative development and packaging. The gang also gets into Annie’s ITG era, Biologique Recherche slander, insider scoops, stashing excess skincare at your SO’s place, endlessly tinkering with your brand, sulfur, and much, much more.
Check out...2022-07-091h 21
Rooibos cosmeticsSoft Services co-founders Rebecca Zhou and Annie Kreighbaum on what's changed since 'DTC 1.0'After meeting while working at Glossier, Rebecca Zhou and Annie Kreighbaum went their own ways in the DTC world. But in 2019, they decided to get back into beauty. Nearly a year ago, they launched their body-care startup, Soft Services, which offers products addressing skin issues such as body acne and keratosis pilaris in chic packages you’d want to display on your counter instead of hiding it in your medicine cabinet. Investors have taken notice: The brand has already raised $3 million in seed funding. The idea was inspired by Kreighbaum’s beauty editorial years at Into the Gloss, where she learn...2022-03-2446 min
The Glossy Beauty PodcastSoft Services co-founders Rebecca Zhou and Annie Kreighbaum on what's changed since 'DTC 1.0'After meeting while working at Glossier, Rebecca Zhou and Annie Kreighbaum went their own ways in the DTC world. But in 2019, they decided to get back into beauty. Nearly a year ago, they launched their body-care startup, Soft Services, which offers products addressing skin issues such as body acne and keratosis pilaris in chic packages you’d want to display on your counter instead of hiding it in your medicine cabinet. Investors have taken notice: The brand has already raised $3 million in seed funding. The idea was inspired by Kreighbaum’s beauty editorial years at Into the Gloss...2022-03-2448 min
Let's Get DressedHow to Create a Cult Favorite Product with Glossier Alums and Soft Service Founders Annie Kreighbaum and Rebecca Zhou Annie Kreighbaum and Rebecca Zhou are beauty biz legends. After working together at Glossier for five years, the duo reunited to launch Soft Services, a skincare brand that makes products, guides, and digital tools to help people who are looking for solutions to their body skin concerns. Today, they give us their guidebook on creating cult beauty brands adored by the digital age and their mission to disrupt the body care market. Shop Soft Services https://softservices.co Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. Produced by Dear Media See Pr...2021-10-1138 min
Skin AnarchyAnnie Kreighbaum and Rebecca Zhou, Co-Founders of Soft Services SkincareLet’s ChatAnnie Kreighbaum and Rebecca Zhou founded Soft Services in 2019 after five years of working together to bring the beauty industry into the digital age, all the while learning and inventing ways to build a company that doesn't exploit the consumer or the planet.--- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/supportSupport the Show.Follow The Show On All Socials Using The Tag @skincareanarchy Hosted on Acast. See acast.com/privacy for more information.2021-09-1930 min
How Long Gone236. - Annie KreighbaumAnnie Kreighbaum is the cofounder of skincare brand Soft Services and hosts the podcast Eyewitness Beauty. She is from Texas and is currently living in New York. We chat about Met Gala hits and misses, Chris' celeb-packed afternoon, TJ hitting the Virgil x Carbone activation, gender-neutral branding, preferring your life partner to live thousands of miles away because you work a lot, adult body acne, how to get men to buy this shit, sorority life in Texas, the responsibilities of a founder's personal life, fungal issues, using Reddit as a focus group, we debate the bed's top sheet, Grime's...2021-09-151h 12
Breaking Beauty PodcastHot Takes on Hot Summer Beauty Headlines! With Nick Axelrod-Welk and Annie Kreighbaum of Eyewitness Beauty PodcastIn today’s episode we are taking a minute to go behind some of the biggest summer beauty headlines - something we don’t often have the opportunity to do here on Breaking Beauty! Our guests today are Nick Axelrod-Welk and Annie Kreighbaum, the hosts of Eyewitness Beauty podcast - a weekly show where they talk about the biggest stories in the beauty biz each week, with a healthy dose of pop culture in the mix. Aside from co-hosting their weekly show, Nick and Annie are also brand founders. Nick co-founded luxe bod...2021-07-2850 min
The Twelfth HouseA Manifestation Deep Dive, Current Obsessions, and our 2022 Predictions[0:01:21] Michelle and Wallis talk about what we'll be deep-diving into on the podcast over the next couple of weeks. [0:09:31] Over the next couple of weeks, we'll be featuring guests some awesome guests to talk about manifestation from all different perspectives. [0:09:44] Michelle and Wallis discuss The Cusp's wellness trends report inside of The Cusp. [0:17:12] Wallis and Michelle share the products they've been trying, DM'ing to each other and testing. [0:37:56] Michelle previews what we'll be covering in The North Node in Q3People and Resources Mentioned Episode on Manifestation and Wealth as Wellness with Amanda...2021-06-2534 min
Forever35Ep 153: Insider Info with Annie Kreighbaum and Nick Axelrod-WelkDoree navigates her new role as a COVID caregiver and Kate grapples with depression and how to move through it. Then, Annie Kreighbaum and Nick Axelrod-Welk (co-hosts of the Eyewitness Beauty Podcast) join the podcast to talk about beauty and skincare dupes, trends they see for 2021, and what it’s like working on the business side of beauty at places like Glossier, Nécessaire, Into the Gloss, Elle, and WWD.To leave a voicemail or text for a future episode, reach us at 781-591-0390. You can also email the podcast at forever35podcast@gmail.com.2021-01-2052 min
Soul Balm by Clark MooreEyewitness Beauty
Clark interviews “Necessaire” and “Into the Gloss” co-founder Nick Axelrod-Welk, and Former VP Brand of “Glossier,” Annie Kreighbaum. Nick and Annie also co-host the popular beauty podcast, “Eyewitness Beauty.” Nick details his own journey with the beauty world, starting as an assistant at the fashion based newspaper, WWD. Clark asks Annie about her writing career in the beauty space. Clark, Nick, and Annie discuss the rise of e-commerce, which made beauty products more attainable. Clark asks Nick and Annie about being the brains behind various brand building marketing campaigns. Nick discusses how gendered beauty products have been, and why his brand “Necessair...2020-12-091h 13
Glowing UpHoliday Gift Guide with Eyewitness Beauty (Part 2)Esther and Caroline are joined once again by Nick Axelrod-Welk and Annie Kreighbaum, to talk about Olivia Munn’s sweet potato secrets, TikTok drama, the Paris Hilton documentary, and the second half of the Glowing Up 2020 Holiday Gift Guide!
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-12-071h 02Glowing UpHoliday Gift Guide with Eyewitness Beauty (Part 1)Esther and Caroline are joined by returning guests Nick Axelrod-Welk and Annie Kreighbaum, and this time, they're covering embracing criticism, lawless celebrity facetuning and the IG accounts that expose them, sharing toothbrushes, and most importantly: the 2020 Holiday Gift Guide! There was so much gifting still to discuss at the end of this ep, that Nick and Annie will be back next week for part 2!
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-11-3000 minGlowing UpNick Axelrod-Welk & Annie Kreighbaum (Eyewitness Beauty)Esther and Caroline are joined by Nick Axelrod-Welk and Annie Kreighbaum, the hosts of Eyewitness Beauty! Nick and Annie share their experiences at Into the Gloss and Glossier and how they met, get into all their favorite products, and discuss celebrity makeup launches.
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-071h 23
Everything is the BestBeauty God’s Nick Axelrod and Annie KreighbaumNick Axelrod-Welk and Annie Kreighbaum are two beauty editors who have a new podcast, Eye Witness Beauty, featuring interviews with experts on ALL thing’s beauty – including food, medical advice, work-outs, treatments and more. When I worked at People’s Revolution as an assistant, Nick was at was an editor at WWD and later Elle, who I would send samples to. He then become the editor of Into the Gloss, and three years ago founded clean beauty brand Necessaire. Annie, who was a freelance beauty writer, was hired by Nick year ago as a writer and editor for Into the Gl...2020-07-1540 min