Shows
The Workaround by Bob Gilbreath PodcastStop Talking, Start TryingAs you read these words, tens of millions of people are sitting in conference rooms or on Zoom calls discussing whether to do one thing or another.They work in startups, corporate gigs, not-for-profits, and government jobs.And 99% of these meetings will end with indecision. A task force will look at it. Consultants will be called. And, of course, a follow-up meeting will be scheduled as soon as everyone is available again. Maybe by Q4.But in the other 1% of those meetings, an individual or small team will roll up their sleeves and...2025-07-1620 min
The Workaround by Bob Gilbreath PodcastHow I Pick Leaders to Invest InSmart public investors seek uncommon insights about the CEOs of companies to make better buy, hold, and sell decisions.Even smarter public investors look for diverse insights on what makes a great leader from other people who assess leaders for a living, such as executive recruiters, pro sports psychologists, and startup founders like me! My friends Pip and Brynne recently invited me on their podcast to share a few things I’ve learned the hard way, and I’m taking this opportunity to outline my approach more fully here.Whether you're trying to beat...2025-07-0219 min
Career Adventurer PodcastEpisode 19: Navigating the Future of Work With AINavigating the Future of Work With AIHost Paul Fisher, along with leading Cincinnati based entrepreneurs and thinkers Bob Gilbreath, Kendra Ramirez, and Josette Riep, discuss the future of work as shaped by AI.They draw from the latest insights from the World Economic Forum's Future of Jobs report. But, they go further. They bring their unique perspectives as former corporate executives, entrepreneurs, and academics to delve into how AI is reshaping job markets, the importance of embracing technology while maintaining human values, and the necessity of up-skilling across generations.The discussion highlights...2025-07-0141 min
Coburn Ventures Podcast#232: Unlocking Questions for Management with Bob GilbreathHi everyone. Today we're continuing on the topic of uncommon processes to yield uncommon results. And we're continuing with the specific topic of developing and advancing unlocking questions for management. Today we have Bob Gilbreth with us. And among other things, Bob has invested in, built and sold many businesses and has a long career in marketing, including working on some really fun and iconic brands at P &G. We're so happy to have his perspective on unlocking questions for management through the lens of identifying great builders of business. Let's jump in. 2025-06-2626 min
The Workaround by Bob Gilbreath PodcastIt's OK to Meet Local Friends at Faraway Conferences“Funny how we have to come all the way out here to meet.”That’s what my friend, Jack, says as we sit down for breakfast on a beautiful, sunny morning at an outdoor cafe across from the ocean.His observation is one that we’ve all heard a hundred times in conferences around the world. It never gets old to hear this self-owning joke because it’s so true and so strange. But no one goes past the observation to break down why we meet out here more often and what that means.This tim...2025-06-2516 min
The Workaround by Bob Gilbreath PodcastBusiness Media is All in the MindI’m excited to share the next podcast episode in my series of conversations with interesting people on topics where business and life intersect.My discussion partner this week, Joe Hovde, is a data scientist who has worked in retail media, the venture capital industry, and now the podcast+broadcast business at Spotify.We worked at the same company for a few months years ago, but never met until I became addicted to his Substack, Residual Thoughts. Over there, Joe shares “short, data-centric observations about business, technology, and psychology.” Recent topics have ranged from an analys...2025-06-181h 01
The Workaround by Bob Gilbreath PodcastThe Fall of a Young FounderRecently, a brilliant young founder came to me with a startup idea. In this case, “young” = high school. Junior year.Instead of judging his idea or spouting off a lifetime of advice, I told him the cautionary tale of another young founder who rose to great heights with potential, yet eventually lost it all.I followed this story for over a decade, and I’m still learning from it. Now it’s your turn.Adam Mastrioanni’s “The Bluetooth Test and other keyholes to the soul.” https://www.experimental-history.com/p/the-bluetooth-test-and-other-keyholesSchedule Office Hours w...2025-06-1119 min
The Workaround by Bob Gilbreath PodcastHow to Kill Your IdeasOne of the interesting things about being an entrepreneur is discovering how many other people would like to follow in your footsteps—and are hungry for advice.Years ago, I would fill a half-hour conversation with my assessment of the idea, keys to success, and watchouts.However, I’ve finally realized that my evaluation of an idea is essentially meaningless. I’ve seen so many “great ideas” of my own die an ugly death, and frequently been surprised when products I thought were dumb ended up as massive hits.While I don’t know whether...2025-06-0419 min
Learnings from Leaders: the P&G Alumni PodcastBob Gilbreath: Trust the Process, Be the Butterfly“ We might need only 10% of the population to have a tipping point into a brighter future — to change lives for the better at scale by recognizing your potential to calm others. We're in this thing together.Life right now seems chaotic, but there's a method to the madness — welcome to the challenge of our generations. It sucks, it’s not fair, it’s been going on too long, and it feels like we’re sacrificing our children to some golem of change—with no relief in sight. We need something to believe in and something to do about it, so lon...2025-06-0119 min
Modern MinoritiesBob Gilbreath (trusts) the workaround“ We might need only 10% of the population to have a tipping point into a brighter future — to change lives for the better at scale by recognizing your potential to calm others. We're in this thing together.”
Life right now seems chaotic, but there's a method to the madness — welcome to the challenge of our generations. It sucks, it’s not fair, it’s been going on too long, and it feels like we’re sacrificing our children to some golem of change—with no relief in sight. We need something to believe in and something to do about it, so longti...2025-05-3117 min
The Workaround by Bob Gilbreath PodcastThe Work Advice that Changed My LifeTwenty-seven years ago this month, one of my first managers, Ann, shared something with me that changed my career and life for the better…In coaching me on how to work with my agency, she said: “They don’t work for you, you work for them.”It blew my mind at the time, but eventually it made sense. I used it to great success and continued to find new ways to be a servant leader throughout my career.I’ll bet you can similarly rattle off a phrase or two that made a big differ...2025-05-2815 min
The Workaround by Bob Gilbreath PodcastTrust the Process, Be the ButterflyI wasn’t planning on posting this week. The long Memorial Day weekend is coming up in the U.S., and I know from previous years that open, listen, watch, and engagement rates plummet starting now.But about ten different synchronicities—including from people close to me—suggest that people are really struggling out there.Welcome to the challenge of our generations.It sucks, it’s not fair, it’s been going on too long, and it feels like we’re sacrificing our children to some golem of change—with no relief in sight.W...2025-05-2117 min
The Workaround by Bob Gilbreath PodcastWhat's Your "Real" Business?Do you know why people buy your company’s brand and category? Are you really sure?Often we’re fooling ourselves…or at least not digging deep enough to understand how these crazy people called “customers” actually make decisions.It takes lots of curiosity—and usually getting personally embedded in a business—to see how things really work.Here I share the lesson I first learned from my friends on Downy—the product that’s really Love in a Bottle—then went on to practice myself on Mr. Clean Magic Eraser and in my advertising agenc...2025-05-1518 minLearnings from Leaders: the P&G Alumni PodcastMarc Stoiber on Creating the Future of AI“ The future is unwritten — the more I work with AI, the more I see opportunity for more human connection - a tool to get me out of the drudge-work - to sitting down and listening to people.”Marc Stoiber is a creative director and strategist who reinvents leading brands for a living — his work has been recognized by virtually every international industry award for advertising and design. While Executive Creative Director at Grey - a leading creative agency - Marc helped P&G brand team turn around the iconic Mr. Clean brand. Marc’s writing on on brand innovati...2025-05-041h 09
The Workaround by Bob Gilbreath PodcastWhy an IPO is often DOAIs there anything in the business world more celebrated than an IPO?After many years of skill, luck, and grinding, your company name goes up in lights—with its own ticker symbol—and people worldwide can own a piece of the magic you and your team made.1Of course, a lot of cash comes along with it, too. Some access it before others, of course…An IPO is a game-changer for a company’s founders, investors, employees, and countless stakeholders who helped them get there.But the game of company-building changes dramatic...2025-05-0129 minLearnings from Leaders: the P&G Alumni PodcastMeredith Meyer on Letting Go, Coaching & Leadership (the Workaround)“You spend the first half of your life building up — and it's then a really interesting moment to let go of trying to prove things and figuring out what you're really capable of — just recognizing and reflecting.” Meredith Meyer is a people and talent leader — as CEO + Lead Consultant of Infinite Potential, LLC, where she provides strategy and talent consulting services. Meredith has also served as a fractional Chief Talent Officer at more than a dozen orgs - partnering with executives & HR teams to create strategic talent plans and tackle tough business problems. Meredith also served as VP of Globa...2025-04-271h 18
The Workaround by Bob Gilbreath PodcastCreating the Future of AI with Marc StoiberMy discussion partner this week, Marc Stoiber, is a Founder, Consultant, and Strategist who (re)invents leading brands for a living. I first got to work with Marc when he was Executive Creative Director for the Grey advertising agency. Together, our teams turned around the iconic Mr. Clean brand.Marc told me he was building a one-person strategy+creative agency…with the help of an army of AIs. That stopped me in my tracks—and I just had to get the rest of the conversation on the record.Click below to hear his stor...2025-04-231h 06
The Workaround by Bob Gilbreath PodcastGrow Bigger with Smaller TeamsRe-orgs…Is there a more dreaded hyphenated word in business-speak?You’ve been there: The surprise all-hands meeting. The admission of challenges from within and without. The syrupy faux excitement for the future. The release of new org charts with fresh reporting relationships. And the inevitable departure of trusted colleagues.Businesses and organizations must evolve. But does it have to be this hard?I don’t think so. Years ago, my partners and I lucked into selecting an organizational structure that addressed our problems and fueled breakthrough growth.Instead of building a bigg...2025-04-1621 min
Coach and Coordinator PodcastChampions - The Grind Between the Glory - Jack Walsh, Gabe Walker, & Bob GilbreathIn this episode of Champions presented by Signature Championship Rings, three state championship head coaches discuss strategies for maintaining momentum and energy during the offseason. They share insights on training methods, building team culture, and innovative activities to keep athletes engaged. The conversation highlights the importance of attendance, commitment, and adapting training to meet the needs of multi-sport athletes. Our 2024 State Champions:Jack WalshArundel WildcatsMaryland Class 3A State ChampionGabe WalkerSanta Fe Catholic HawksFlorida SSAA 2A...2025-04-1151 min
The Workaround by Bob Gilbreath PodcastGetting to Default YesLast week, I wrote a fictional story for this newsletter. Aside from a few startup pitch decks with optimistic projections, this was my first fiction since high school.Writing fiction was hard. I couldn’t rely on historical happenings and real-world personalities to guide me. I worried that people would dislike my work. Visions of unsubscribes filled my head as I ploddingly invented characters and dialogue.But I had to go for it….because that’s what I do now. I listen to invitations from the Universe and say Yes.Over the past few wee...2025-04-0934 min
The Workaround by Bob Gilbreath PodcastWhen AI Joins Your ELT“I’ve gotta tell you about this AI experiment we tried…”My old friend, Dave, dropped this on me just as we sat down to catch up over drinks in Las Vegas last week.He proceeded to share a jaw-dropping story of what happened when he invited an AI tool into his Executive Leadership Team meeting.Thankfully he gave me permission to share the saga—with several disguises to protect his company and his job.It was a wild ride with a potential lesson for all of us: By showing us humans at...2025-04-0225 min
The Workaround by Bob Gilbreath PodcastDon't Pick Brains with a ShovelI’ve met with +300 people in each of the past two years.Many of these meetings involved requests for advice…and one trend stands out: The more specific people are in the questions they ask, the better the perspective I can provide.It’s a lesson that my new friend Jodi exemplified when she used ChatGPT to get the basics before we met.Listen to get the full story, tips for diving deeper, and a potential best use case of combining Human and Artificial Intelligence… This is a public episode. If you'd like to...2025-03-2619 min
The Workaround by Bob Gilbreath PodcastLessons on Coaching PeopleI’m excited to share the next podcast episode in my series of conversations with interesting people on topics where business and life intersect.My discussion partner this week, Meredith Meyer, is CEO and Lead Consultant of Infinite Potential, LLC, where she provides strategy and talent consulting services. I first met Meredith over 20 years ago, when we were both assistant brand managers on Tide at Procter & Gamble.Since then, she has spent a career moving from marketing and brand roles to people leadership at software companies.I walk away with an insightful perspective an...2025-03-191h 15
The Workaround by Bob Gilbreath PodcastLeaders Must Not Be Held HostageAlmost every company, of nearly any size, has at least one employee who makes life miserable for everyone around them.We all know they are a problem—up to and including the CEO—yet nothing is done about their behavior. It’s like we’re all being held hostage…I was one of those leaders who let such a problem fester.But I finally overcame my fears and did the right thing.I hope this story motivates you to move faster when the toxic employee arrives at your company…or are they already...2025-03-1218 min
The Workaround by Bob Gilbreath PodcastDon't Create Art Unless You Care“You should create content”This is becoming the go-to advice for college job seekers, small business owners, and mid-career layoff victims.But it’s not for everyone…And if you don’t love your work, it won’t be great and won’t lead to your heart’s desire.Read, listen, or watch if you dare to fall in love with the creative process. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit behearty.substack.com/subscribe2025-03-0521 min
The Workaround by Bob Gilbreath PodcastHow to Max your EarnoutRecently, I had the chance to join John Warrillow on his podcast, Built to Sell. He’s the best in the business at pulling stories and success tips from sellers.In preparing for my discussion with John, I wondered what I could bring to the table that would be different than the other 479 guests he has spoken with.But I kept thinking back to a surprising consistency I’ve heard in John’s interviews:Most earnouts don’t work out—and that’s a shame.I’ve been fortunate on the other side. No...2025-02-2630 minLearnings from Leaders: the P&G Alumni PodcastBob Gilbreath & Andrew Tarvin on Content VS Marketing“To create content — it's got to give you pleasure, it can't be a chore. Be honest with yourself. If you're putting goodness out into the world consistently, something's going to hit — trust that process.”Whether you've got a corporate job, a side hustle (like a podcast or three), or are even a full-time entrepreneur or entertainer, the idea of ‘content creation’ has become increasingly important. But what if the act of marketing content becomes more work than the actual act of making actually good content? Inspired by a recent NY Times article, P&G Alums Drew Tarvin (Humor That W...2025-02-2349 min
Built to Sell RadioEp 482 Exit Story: Bob Gilbreath — "The Adult Version of the Marshmallow Test" and How to Capitalize on an Earn-Out An earn-out is a deal structure where part of the sale price is contingent on the business hitting future performance goals. For many owners, it feels like a gamble—where the payout is uncertain, and the risks are high. But Bob Gilbreath flipped the script. He navigated two complex earn-outs across two service businesses and turned both into massive financial wins. In this episode of Built to Sell Radio, Bob shares how he turned the dreaded earn-out into his greatest asset. 2025-02-211h 17
The Workaround by Bob Gilbreath PodcastWhat Have You Built that Lasts?I’ll bet there’s a German or Japanese word for the sudden pop of a long-forgotten, meaningful memory that suddenly comes back like a strike of lightning.I had one of those “memory pops” last week when reading Paul Fisher’s post, “You Can Learn Anything from Anyone.” In it, Paul shares the story of a steelworker who was proud to point at a skyscraper and tell his children that he was responsible for placing the beam on the 45th floor.It reminded me of going into marketing many years ago, in part for the chance to s...2025-02-1913 min
The Workaround by Bob Gilbreath PodcastLessons from First-Time CEOsThere’s no certification course needed to become a CEO. One day, you find yourself in that position and must figure it out on your own. Everyone is waiting to see what you’ll do first.No pressure, of course…Everyone who has been in this role has a unique story to share. This week, I sat down with Rob Reinfeld, the Co-founder and CEO of A2 Influence, a content development agency that helps leading brands and retailers create and distribute authentic content at scale.We’ve been friends and business partners for years, so I...2025-02-121h 16
The Workaround by Bob Gilbreath PodcastWhat are Eight Years of Your Life Worth?Lots of people I know are waiting for their exit.They don’t love their jobs and dream of doing something else with their lives. But the promise of life-changing money keeps them in their seats.Some are waiting for the IPO or their Private Equity owners to sell the company. Others wait for the options to vest or for the commission checks to be paid.I see and feel for their suffering—because I’ve been there. In total, across two acquisitions, I’ve spent eight years of my career waiting for a check...2025-02-0519 min
The Workaround by Bob Gilbreath PodcastFive Phrases it Pays to ExtinguishLife is full of little phrases that make us flinch…“We’re still waiting for our flight crew to arrive.”“Due to an accident overnight, the bridge is closed for repair until further notice.”“I saw something that concerns me, and I’d like to run more tests.”They bring immediate annoyance and the worrying prospect of more pain.Leading a business gives you many other opportunities to listen for and correct problems.It took me decades of work to compile the following list of phrases. Ignore them at your peril...2025-01-2919 minLearnings from Leaders: the P&G Alumni PodcastBrynne Thompson: Learning in an Era of Smartphones“Systems really matter — we can play with the media instead of it playing us. I don't want to be used by a system that gets in the way of real learning and insight — this is more of a survival issue than we think.”
Brynne Thompson is an investor, advisor, and all-around brilliant - and thoughtful - person who helps startup founders and institutional investors figure out where the future is heading. Brynne is the founder of Respire Enterprises, and former partner of Coburn Ventures. Brynne supports and invests in startups built for the next generation of stewardship, climate...2025-01-261h 04
The Workaround by Bob Gilbreath PodcastEntrepreneurship Burns Your Ego“I’d love to start a business, but I think my ego is holding me back from giving up my current position.”“I can’t share this idea until it’s perfect. My ego is getting in the way.”“I’m afraid this will fail, and I’ll look like an idiot in front of my peers. I guess it’s my ego again.”These quotes are a sample of what people said to me last month—just like the month before and the one before that.Each individual I spoke with is a strong, proven m...2025-01-2230 min
The Workaround by Bob Gilbreath PodcastLearning in an Era of SmartphonesI’m excited to share the next podcast episode in my series of conversations with interesting people on topics where business and life intersect.Brynne Thompson is an investor, advisor, and all-around brilliant+kind person who helps startup founders and institutional investors figure out where the future is heading.We’ve had many such conversations over the years as fellow members of the Coburn Ventures community—so I knew she would deliver the good stuff.Our discussion topic revolves around how we can take advantage of all the information available at our fingertips withou...2025-01-151h 03
The Workaround by Bob Gilbreath PodcastThe Art of Client Service: Your Company's EditionWhen we look back on a year, it’s hard to remember specific days. Meetings were attended, emails were sent, and clients were served. It’s all a big blur.But we do recall a handful of events—the big deal we sold, the massive problem we solved, the time the client yelled at us, and when our manager confided in us over drinks.We remember stories.Wouldn’t it be great if we could capture all of the meaningful stories from our work and put them down in writing—to share for others’ be...2025-01-0819 min
The Workaround by Bob Gilbreath PodcastThe Dance of MeetingsFor the 2nd year, I reviewed my calendar to tally up the number of people I met. Survey says: 307 Meetings It’s down from 2023, when I was getting two new businesses off the ground. In 2024, I was a little more in-person and made more new friends than last year.But this was the year I began to see each meeting as a kind of dance—an opportunity to bond with another person and create something unique through conversation. As the year progressed, I dropped some awkwardness, let my partners take the lead more often...2024-12-3115 minLearnings from Leaders: the P&G Alumni Podcast2024: This year’s Learnings from LeadersAs 2024 comes to a close, we compiled the many learnings - from leaders - we heard this year. So sit back with your beverage of choice and enjoy! And give us the gift of a 5-star review on Apple Podcasts - https://apple.co/2L85TsT
Featuring the voices - and learnings - from John Pepper, Ursula Burns, Isaac Saul, Karen Francis, Katherine Vellinga, Andrew Swinand, Barbara Oakley, Tristan Walker, Gordon Brunner, Stefan Homeister, Bonnie Wan, Bernice Ang, Trevor Lai, Denis Beausejour, Roula Clerc-Nassar, Bernd Pichler, Alex Keith, Dawn Garibaldi, Manreet Sodhi Someshwar, Shaun Reinsurance, Mary Carmen...2024-12-2824 min
The Workaround by Bob Gilbreath Podcast5 Surprises from Startup AcquisitionsGoing through an acquisition comes with tons of pressure, fear, opportunity…and surprises.But making it through gives you more confidence for the next time and a desire to pay it forward for those who come after us.In that spirit, I sat down with my long-time business partner, Ryan Watson, to discuss the surprises we have experienced during M&A processes.Ryan and I led the acquisition of our influencer marketing company in 2018. Today, Ryan regularly advises his clients on both sides of the M&A process as a Partner at Upsourced Ac...2024-12-181h 25
The Workaround by Bob Gilbreath PodcastMy Seven Stages of Recovery From BetrayalIf you’ve worked closely with people, pushing business boundaries long enough, you’ll have some drama, breakups, and maybe a betrayal. When you take your work seriously and own the business, everything about it is personal.My story today started with a close friendship, led to a close business partnership, and ended with a bombshell betrayal.There is much truth in recovery models, but they tend to lack specificity around betrayal and fail to detail what acceptance and integration look like over the very long run. So here’s one guy’s journey. I hope you...2024-12-1118 minLearnings from Leaders: the P&G Alumni PodcastBob Gilbreath: A Coat of Paint Can Make a Big Difference“ Celebrating success is essential. As is celebrating our existence together. A company culture is what employees do when no one is watching.“
Bob Gilbreath is longtime friend of the Pod, and fellow P&G Alum - who's also a repeat startup founder with two exits. His latest post shares how one of his business teams taught him to take pride in the little things. Whether it’s a struggling company or a city with challenges, investing to spruce things up is not necessarily painting over problems. Celebrating success is essential, as is celebrating our existence together. Bob now serv...2024-12-0916 min
The Workaround by Bob Gilbreath PodcastAre you the Big Fish or Small Fry?My brand promise in this newsletter is to provide shortcuts to success. And today, I’m sharing a juicy one that I’ve learned across thirty years of buying and selling professional services:Make sure your business is important to the service provider you hire. And almost always, the size of the check you write—compared to other clients—is the measure of importance.Over on Substack, I tell the story of how I learned this the hard way—repeatedly—at my agency and share some tips for service business clients and providers.Instead of p...2024-12-0418 min
The Workaround by Bob Gilbreath PodcastWe are surrounded by people who careI wasn’t planning to write this week. But a tiny nothingness struck me that made me feel something special.It was just this broken sign…that someone sprayed with orange paint to help pedestrians avoid its danger.It doesn’t matter who specifically did it.All that matters is We Did It.We care.Despite our many faults and broken internal algorithms, we have this going for us—which is nice.I’m thankful for all of the little things we do to help each other counter th...2024-11-2709 min
The Workaround by Bob Gilbreath Podcast"If you're in the people business, you're in the feelings business"Today, I share my podcast conversation with Mark Mears—an author, consultant, and enlightened leader.After a career in senior marketing roles such as Pizza Hut, McDonald’s, and The Cheesecake Factory, Mark turned a major disappointment into an opportunity to fully follow his calling.He shares inspiring messages about the best behavior of team leaders and provides insights on his shift from C-level VIP to consulting solopreneur. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit behearty.substack.com/subs...2024-11-2058 min
The Workaround by Bob Gilbreath PodcastWhen the Big Competitor Sued My StartupNo one starts a company expecting to be sued by their biggest competitor. Maybe we should…Almost no one publicly shares what it’s like to go through it when it happens. But today, I’m opening the vault to share my experience defending against a punch below the belt.Just push play to hear the whole story…And if you have a moment, please share this post with an entrepreneur you know. Small business owners need all the help they can get against competitors lacking honor. My story might come in handy when a l...2024-11-1323 min
The Workaround by Bob Gilbreath PodcastThe Right Business is Personal“Allergies are a secret plague to millions of people. We deserve to breathe, and we founded Wyndly to help you.”It's a pretty darn good elevator speech.Today, I share my podcast conversation with Aakash Shah, a first-time founder who is building a startup in an enlightened way. There are at least three reasons why I think you’re going to enjoy this episode:If you’re early in your career or thinking about launching your own business, Aakash shares a journey and tips that might help you get a head start.Wyndly...2024-11-0651 min
The Workaround by Bob Gilbreath PodcastYou Are SignificantI’ve been sitting on a couple of posts that I am particularly excited about—but I’m stopping everything to share a story from a friend that motivates the hell out of me.There are jerk bosses, and there are really awful, horrible bosses. This is about the latter.Business philosopher Naval describes our purpose in life: “To reverse local entropy.” That’s a short and fancy way of saying: “The world is always going to s**t, so grab a shovel and do your part to improve it while you’re here.”Jerk bosses are...2024-10-3012 minLearnings from Leaders: the P&G Alumni PodcastBob Gilbreath: Don't Follow Mentors, Seek Signposts“We shouldn't follow leaders, mentors, and gurus, but we should listen for their words that affect us. See if they spark insight or truth for you. Keep what works, leave the rest behind. “
Bob Gilbreath is longtime friend of the Pod, and fellow P&G Alum - who's also a repeat startup founder with two exits. His latest post “Don't Follow Mentors, Seek Signposts” shares a personal anecdotes that is applicable to us all. There are countless people, living and dead, who have shared a scrap of useful advice that helped in a moment and has sticks with us...2024-10-2720 min
The Workaround by Bob Gilbreath PodcastA Coat of Paint Can Make a Big DifferenceThe biennial BLINK light show returned to Cincinnati last weekend. It’s a time when our city literally shines, and we are united in a love for the town and its creativity.The event reminded me of the time my team took the initiative to boost our startup culture by painting our office walls during a dark time.Whether it’s a struggling company or a city with challenges, investing to spruce things up is not necessarily painting over problems.Problems cannot be solved overnight and are often out of our control. But taki...2024-10-2313 min
The Workaround by Bob Gilbreath PodcastModern Leadership is All in the MindToday I've got a special treat: a discussion with Evan LaPointe, a 5x company founder who is on a mission to help us bring a better mental game to the workplace. His current company, CORE Sciences, is a modern, science-driven way of training and coaching your team to be their best. We had a wide-ranging and fast-moving discussion about a new mental model for leadership. Some teasers from our conversation:“I served a 3.5-year sentence at Adobe.”“You can be the best”“Modern leadership is mental-first.”“Manager: First, do no harm.”2024-10-161h 04
The Workaround by Bob Gilbreath Podcast"Nobody Knows What They're Doing"Don't let your assumptions about others' greatness kick you in the ass.My story of the Big Agency pitch and learning that everyone is making things up as they go along. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit behearty.substack.com/subscribe2024-10-1513 min
The Workaround by Bob Gilbreath PodcastTry Doing the OppositeEver heard of The Costanza Principle? It’s another piece of genius from Seinfeld. As you might recall, it’s the realization that when every decision you make fails, the right path might be to do the opposite.I learned this the hard way in my first startup experience.We did everything our investors, peers, and industry stars said we should do—and we completely sh*t the bed.This is my story of learning an even more profound lesson in the writing process—that my Fear prevented me from seeing reality and doing th...2024-10-0918 min
The Workaround by Bob Gilbreath PodcastNeither There Nor Back AgainYes, I am a nerd. But I also care about inspiring entrepreneurs.After watching a promising founder give up on their dream before giving it a try, I thought about the stories that will now never be told.And I wondered...Where would we be without stories of the Hero’s Journey?So, this is a short sort of fan fiction—an alternative story of The Hobbit in which Bilbo refuses the call to adventure.Apologies to JRR, but perhaps an inspiration for you. This is a public epis...2024-10-0211 min
The Workaround by Bob Gilbreath PodcastWhat Fatherhood and Founderhood Have in CommonThis is a guest post by my friend Paul Koop, a father who recently founded his first software startup.What started with a text exchange led to Paul taking me up on the idea of sharing his early impressions of the startup journey—and its similarity with early parenthood.A key theme: You’re never really “ready.”Check out Paul’s post. As a bonus, in this podcast version, we have a sit-down conversation that I’m sure you’ll enjoy. This is a public episode. If you'd like to discuss this w...2024-09-251h 01
The Workaround by Bob Gilbreath PodcastOnly Invest in CharacterAs a startup founder, advisor, mentor, and investor, I’ve seen thousands of early-stage pitch decks. Sometimes, there is a slide listing the team members, usually at the end.But any decent investor knows that the quality of the founding team is what you’re betting on with the first few checks.What’s missing is, by far, the more important: character.In this post, I share how investors of time and money—all of us—can better evaluate the character of the people we work with.With better assessment, we avoid enor...2024-09-1815 min
The Workaround by Bob Gilbreath PodcastThe Doors that Close Open OthersI challenge you to think up a good outcome in your life that didn’t happen after a failure.That’s the story of Jess Shuman and her decision to launch Revelin, a Revenue Operations consultancy.I’m thrilled to announce our backing of Jess within Fleet and share how she got started.After reading the post, Jess joined me to discuss the story behind it. I know you’ll find her inspiring! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus...2024-09-1135 min
The Workaround by Bob Gilbreath PodcastThank the ChampionsWe don’t celebrate business success enough today, and we certainly don’t give enough thanks to the heroes who face headwinds and take arrows in the back by leading change within the enterprise.Books about innovation call them Innovators and Early Adopters, but those aren’t strong enough words. They are Champions—because it takes a heroic, even illogical, drive to make things happen within corporate processes that block them at every turn.Today, I share the story of one of many Champions who have helped move my businesses forward (John Lauro) and offer...2024-09-0416 min
The Workaround by Bob Gilbreath PodcastChasing Happiness Kills Company Culture“They created monsters”My new friend “Nate” said that when he described the giant tech company that bought his startup.In a culture of massive entitlement, it’s hard to get people to do productive work together without begging or bribing them.Most of us work outside the Big Tech world, but many of us have friends there. And when you get them to open up, they’ll admit that a sickness is pervading their corporate campuses.Too much junk food—or too much easy money and lavish benefits—can make companies and th...2024-08-2817 min
The Workaround by Bob Gilbreath PodcastHow a Company Motto Affects ChangeCompany mottos tend to get a bad rap today. We may think of Google’s “Don’t be evil” or Facebook’s “Move fast and break things.” The former has done a lot of evil lately. The latter officially quashed this motto once it had a billion members and quarterly profit numbers to hit.However, a motto can have tremendous value when these words are a natural extension of a focused, motivating business strategy. And it might make your life more joyful.My pod today is the proof. I tell the story of Bridge Worldwide and the strate...2024-08-2116 min
The Workaround by Bob Gilbreath PodcastDon't Follow Mentors, Seek SignpostsI’ve never “followed a mentor.” But there are countless people, living and dead, who have shared a scrap of useful advice that helped me at the moment and has stuck with me over time. Their words literally have reshaped my mind and made me what I am today.Here, I share one example—from a professor who first taught me that a handful of words can change your life. You’ll see his words and impact still living through me, his daughter, and the countless people we both have been signposts for in our own...2024-08-1417 min
The Workaround by Bob Gilbreath PodcastThe Question is the AnswerLast week I was a guest speaker at my friend Drew’s sales team offsite.I had to come up with a novel angle to share since I’ve never been a full-time commission-earning salesperson before!But I have one secret: I love to study people.This interest led me to marketing and then startups. Throughout, I’ve kept a keen curiosity about people. This curiosity helps me understand what is valuable to customers, which ultimately helps me close the sale.This week, I share some stories and question examples that can he...2024-08-0717 minLearnings from Leaders: the P&G Alumni PodcastBob Gilbreath: Mind on your Money, Time & Freedom“ Money and time are eerily linked. There's free time, leisure time, time off, flex time, and down time. When we manage ourselves well, we have more freedom and better lives.”
Bob Gilbreath is longtime friend of the Pod, and fellow P&G Alum - who's also a repeat startup founder with two exits. His latest post “Mind on your Money, Time and Freedom” is a continuation of last week’s post on time/mind management. For us, we need to remember that money and time are often linked. We spend time, save time, invest time, and buy time. Freedo...2024-08-0422 min
The Workaround by Bob Gilbreath PodcastWork Around Dumb RulesLife hacking, time hacking, attention hacking, marketing hacking, and kitchen hacking. It seems we’re all hackers now.But there’s not enough talk of Bureaucracy Hacking, which I’ll define here as “How to be successful in your job when your company puts up unnecessary barriers.”In today’s piece, I tell stories from both Star Trek and my job with the Tide brand to make the point that some rules are made to be broken.In the process of breaking them, you learn a lot about yourself, which ultimately helps you Live Long an...2024-07-3119 minLearnings from Leaders: the P&G Alumni PodcastBob Gilbreath: Time Management is Mind Management"We have more free time than ever — but why does it feel like we are so busy? We have more freedom and decision making options than ever — so we've got to add new programming to our lives."
Bob Gilbreath is longtime friend of the Pod, and fellow P&G Alum - who's also a repeat startup founder with two exits. His latest post “Time Management is Mind Management” covers To-Don't Lists, Asynchronicity, Meeting Strategically and People Power. While countless books, blogs, podcasts, and software solutions aim to help us better manage our calendars, inboxes, feeds, and habits — we lack ti...2024-07-2822 min
The Workaround by Bob Gilbreath PodcastDiversify Your Mental PortfolioYou can have enormous success in life and still be unfulfilled.You can build tremendous personal wealth and still be unfulfilled.Successful, wealthy people can struggle—like the rest of us—when they fill up on just one thing: Their careers.This is a lesson from Devin Martin, an executive coach who helps hard-charging business leaders discover lifestyle integrity. I recently found his work through the Talking Billions podcast.Several of Devin’s clients are investors. Ironically, these investors know the importance of diversifying their financial portfolios—but often fail to understand...2024-07-2417 min
The Workaround by Bob Gilbreath PodcastWithout Context, You’re Killing UsGreat leaders are like artists.They pay attention to details and aim to move people through inspiration.While the artist must spend countless hours mastering a craft, you, dear leader, need only practice the Golden Rule.Let’s talk about context.I might seem to be making a big deal out of a little thing. But details are the tells of a leader’s true character. If we fail our people here, we are likely failing them—and our businesses—in much more significant ways.Today, I share a story ab...2024-07-1718 min
The Workaround by Bob Gilbreath PodcastBEST OF: Social Resolution-Only Positive VibesNearly four years ago, I resolved to share only “positive vibes” on social media. In this episode, I share how I’ve done.Many of us are re-evaluating our relationship with social media, and the big platforms continue to change their models and algorithms.Overall, social media is becoming, well, just media. I hope to bring this “positive vibe” mentality to all my real-life social interactions.Friends, please keep me on track! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus epis...2024-07-1015 min
The Workaround by Bob Gilbreath PodcastMind on your Money, Time and FreedomLast week, I wrote about time management and better managing one's mind. But I left out a whole bunch of stuff...including The SECOND Rule of Fight Club.(this is one we can actually talk about)Here in Part Two, I will share ways to improve your life by making better daily decisions about time, money, and freedom.I start with the basic, tactical choices and ladder up to big-picture strategy with a personal story from my childhood that still drives me today… This is a public episode. If you'd li...2024-07-0320 min
The Workaround by Bob Gilbreath PodcastTime Management is Mind ManagementIf the “Time Management” meme were a stock, it would be neck and neck with Nvidia right now.Ironically, we have more free time than ever in recorded history, but it sure doesn’t feel that way.That’s because our minds still work with old programming that can’t compute the infinite options and infinitesimal threats.So, we’ve got to use better mind management for better time management.In this post, I share five ways I’ve reprogrammed myself to use time better and stress less. This is a publ...2024-06-2621 min
The Workaround by Bob Gilbreath PodcastFair Pay for CEOsCEO pay is in the news this week, and there's plenty of clickbait meant to shock you with the numbers.But no one talks about what it's like being a CEO negotiating compensation, especially in the startup world.So, I'm sharing my experience here.If you're a Founder/CEO, I hope my story can arm you to negotiate.And while you won't feel bad for public company CEOs pulling in millions, you might understand their perspective a bit more. This is a public episode. If you'd like to...2024-06-1920 min
The Workaround by Bob Gilbreath PodcastBusiness Leadership is a Call to ServeDespite all the posts and books on Leadership, many companies are led by people who don't get it.Maybe we need to go back 2,000 years to the writings of Stoicm, Christianity, Buddhism, and Judaism. Or we can study how the concepts of leaders and followers emerged as a key to our success as a species.I believe we need to consider Leadership as something "Holy" and "Awesome" in both the amazing and frightening meanings of these words.This week, I talk about the Call to Serve as a leader and suggest that those...2024-06-1222 min
The Workaround by Bob Gilbreath PodcastWhat's It REALLY Going to Take to Win?The more I learn about myself and the world, the more I realize that most learning from repeatedly getting kicked in the a**.Even when we are on the verge of success, an X-factor can keep us glued to the silver medal platform.Today, I share a story of leading Business Development at a creative agency and learning that playing to our strengths was the biggest barrier to winning.“What’s it going to take to win?” is a concept I’ve carried with me through multiple startups and countless client pitches since those ag...2024-06-0520 min
The Workaround by Bob Gilbreath PodcastUsing Feedback Forcing FunctionsLet’s be honest. No one “loves” to give feedback…However, the need for feedback is high in small, high-growth startups. Our roles constantly change, so traditional job descriptions and performance measures are mostly meaningless.With more employees, forging relationships becomes harder. Remote work makes getting to know each other more challenging.So, the question was posed to me: How can we maintain the culture of feedback that is a strength today? My answer: You’ve got to force it with functions and processes…Today, I share 12 examples of “feedback forcing functions” tha...2024-05-3014 minLearnings from Leaders: the P&G Alumni PodcastBob Gilbreath, “In Person is a 10x”" We are a social species designed to work together — and this happens through so much more than words. It's in hundreds of unconscious things we do and notice when we're together.”
Bob Gilbreath is longtime friend of the Pod, and fellow P&G Alum - who's also a repeat startup founder with two exits in the marketing technology and agency world. Bob now serves as Co-Founder and CEO of Hearty, a people-tech company, as well as a few other interesting ventures. While at P&G, Bob worked on brands like Tide and Mr. Clean - and Mr. Clean...2024-05-2616 min
The Workaround by Bob Gilbreath PodcastHow to Quiet the Voice of Doubt“This voice in my head says I’m not good enough….”A friend told me this when we met for coffee last week. Her gut and heart were ready to make the leap, and she did the math to ensure her family finances weren’t at risk.Yet this little voice—inside her own head—decided to be a jerk.We all have these voices. They helped us stay alive in dangerous times, but today, they get in our way.So, I’m getting a little philosophical this week to share some insights on...2024-05-2316 min
The Workaround by Bob Gilbreath PodcastIn-Person is a 10xLast week, I attended a small conference in a beautiful setting. But I was THRILLED to spend most of the time in a small conference room.Thanks to Pip Coburn and his team, I had the opportunity to hang with fellow business and life geeks.Among many takeaways, it reminded me of the magic of being in person with people. I come away re-energized and just, well, happy.I’ll bet you feel the same.This week I share the story of this realization, and some tips for making the most of...2024-05-1514 min
The Workaround by Bob Gilbreath PodcastBEST OF: That Steve Jobs Research Quote Should RIPWhen discussing innovation, we quote Steve Jobs as much now as at his death 13 years ago.Unfortunately, his words are often misinterpreted—none more so than the idea that Jobs “didn’t believe in market research.”I wrote this post a few years ago after growing tired of hearing it from startup founders, investors, and corporate decision-makers. The post still gets thousands of visits yearly, mostly from people in innovation roles looking for proof that he didn’t mean that.But I haven’t shared it with my newer friends and connections...2024-05-0817 min
The Workaround by Bob Gilbreath PodcastI Saw 30 Ads on ThursdayZen Buddhism suggests that we practice Beginners Mind.Socrates said, “He who is wise admits he knows nothing.”Military generals remind themselves not to fight the last war—especially if they won.I’ve been reminding myself of this lesson as I get back into the digital marketing world with A2 Influence after 3 years out of the game.In order to practice what they preach, I did a personal experiment to see how many ads I was exposed to over the course of a day last week.Instead of 3,000 ads per...2024-05-0116 min
The Workaround by Bob Gilbreath PodcastExtracting Mental SplintersWork is all about social cooperation. The problem is we can’t read each others’ minds.But that doesn’t stop us from making assumptions about why our work partner hasn’t finished that task they promised to.Sometimes we just need a better way to be transparent about what’s bugging us. And silly analogies can help.Let me introduce you to “The Mental Splinter.”It’s a silly but effective analogy that can help us break the walls between our brains and better communicate where tasks are in process.Take a list...2024-04-2409 min
The Workaround by Bob Gilbreath PodcastWant to Consult? Know Process“Everybody wants to know how they can get into consulting.”So said my friend Rob, a few months after successfully starting his new business. We live in a time when the appeal of owning your own career through some form of consulting has never been higher.But to succeed on this path, you've got to start with knowledge of one big thing: How to build processes...In my weekly post I share the story of how "Angie" went from an internal expert at a large company to a multi-million-dollar business that has become a dr...2024-04-1712 min
The Workaround by Bob Gilbreath PodcastThe Art of Attachment and DetachmentIt was exciting to go public with two new businesses last week, but not all news is good…Earlier this year, we shut down a separate software product I had spent much of my 2023 working on.It would have been the most meaningful product launch in my life, aimed at addressing one of the largest social challenges of our time. This would be my ultimate contribution to the world, bigger than anything I’d ever done.Instead, it was yet another reminder of how we startup founders (and salespeople, creatives, consultants, corporate innovators, and...2024-04-1013 min
The Workaround by Bob Gilbreath PodcastBacking the Next Captains of IndustryThis is an exciting post because I get to finally tell the stories of two new businesses my team and I have launched!First, our story of launching A2 Influence - the sequel to our last social+influencer success story.The difference now is that I'm the backer of a killer team and not the CEO.This model led us to see a massive opportunity in supporting service business leaders who need help getting off the ground or to the next level.So, we're also announcing the launch of Fleet Holding...2024-04-0315 min
The Workaround by Bob Gilbreath PodcastThreatening to Quit for What You Believe InHave you ever had to threaten to quit a job over something you strongly believed in?Some day, the time may come, so keep this post handy.After all, success can come down to your ability to get past "boss levels" that hold you back.Today, I share the story of my first time pulling this move. When done for the right reasons, it's always win-win.Or as my friend Robyn M. Bolton says: “If you haven’t threatened to quit, you’re not pushing hard enough.” This is a public episode. If you'd like to discuss...2024-03-2915 min
The Workaround by Bob Gilbreath PodcastThreatening to Quit for What You Believe InHave you ever had to threaten to quit a job over something you strongly believed in?Some day, the time may come, so keep this post handy.After all, success can come down to your ability to get past "boss levels" that hold you back.Today, I share the story of my first time pulling this move. When done for the right reasons, it's always win-win.Or as my friend Robyn M. Bolton says: “If you haven’t threatened to quit, you’re not pushing hard enough.” This is a public episode. If you'd like to discuss...2024-03-2715 min
Modern Minorities200 episodes (later): milestone or bookend?“Our original WHY for all of this was so folks could get a better sense of what someone else's experience is like.” “...but we're NOT an Asian podcast - this is an American podcast.”After TWO HUNDRED episodes, Sharon & Raman reflect on where we’ve been (with you), and where we’re going. We grapple with the heavier questions of why do we even DO this podcast, and why should we keep it going (and if so, how)? It’s a friendly reflection and discussion that’s equal parts realistic and hopeful, and we want you to weigh in. What d...2023-03-131h 04
Learnings from Leaders: the P&G Alumni PodcastBob Gilbreath, 2x-exit Entrepreneur on Career ChangesBob Gilbreath is a longtime friend of the pod, and a career friend and mentor to many. He is also a 2x-exit entrepreneur and co-founder of Hearty, a curated matchmaking service that combines top software developers with early-stage, venture-backed startups. He recently wrote a post entitled "Thinking of a Career Change? Try the Minimum First" - so we decided to sit down with him to learn more..
You can read more of Bob's writings @ behearty.substack.com
2023-03-1248 min
The Exit - Presented By FlippaExiting a Marketing-Tech Startup for $20MM with Bob GilbreathThis week on The Exit: Bob remembers the very first time he logged into AOL and thinking “I’ve got to be a part of this internet thing”. After Bob cut his professional teeth at Procter & Gamble, one of the world’s largest consumer goods companies, he jumped head first into the startup space. He joined a digital marketing agency and after 6 years, experienced his first exit. The agreement was a five year earn out with 10% of the purchase price up front, something he would not recommend. When it came to his second exit from Ahalogy, a marketing-tech startup, he was prep...2023-03-0629 min
The Workaround by Bob Gilbreath Podcast"Nobody Knows What They're Doing"Don't let your assumptions about others' greatness kick you in the ass.My story of the Big Agency pitch and learning that everyone is making things up as they go along. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit behearty.substack.com/subscribe2023-02-2313 min
What If I'm Wrong?Bob Roberts Jr.: Their Religious Freedom Is Our Religious FreedomHow did a Baptist pastor’s kid from a small town in East Texas become a trailblazer in the areas of peacemaking and international religious freedom? Bob Roberts Jr.’s faith journey has had many twists and turns, but ultimately it has been—to echo Eugene Peterson—“a long obedience in the same direction.” Things got real for Roberts when he realized his understanding of the gospel was too small and that his theological fidelity was useless if he wasn’t loving people.Today, Roberts is the founder of GlocalNet, a nonprofit dedicated to mobilizing the church for transforma...2022-03-0348 min
Learnings from Leaders: the P&G Alumni Podcast2021 Year in ReviewAs 2021 comes to a close, we put together a not-so-quick compilation of our favorite moments from all of the great conversations we had over the past year. So sit back with a beverage of choice, enjoy, and PLEASE DO share our podcast with a friend (and leave us a review) — it makes a big difference!
Got a guest idea or want to ask a question? Email us! pgalumpod@gmail.com
We can’t wait for you to hear what’s next in the new year!
Heard someone you liked? Be sure to go back a...2021-12-3135 min
Learnings from Leaders: the P&G Alumni PodcastBob Gilbreath, Hearty CEO & Co-founder“Being an entrepreneur gives you life and business experiences you don’t see on the corporate side. Those can make you a better business leader.”
Bob Gilbreath is an accomplished entrepreneur - currently the CEO & Co-founder of Hearty - a professional recommendation network where great people and companies find each other. Bob was previously the Co-Founder and CEO of Ahalogy, a leading influencer marketing company with clients such as P&G, Coca-Cola and Kroger - ultimately acquired by Quotient technologies. And before jumping into startups, Bob was a partner at Bridge Worldwide, a leading digital agency acquired by WPP...2021-11-2857 min
AllsmithAhalogy Sold! Bob Gilbreath's 13 Lessons Learned in Running a Startup | After The Exit | Episode 5Welcome to After The Exit, the show where I interview CEOs after they've sold their startup and have them share the lesson they've learned about business, relationships, and life.
Today I'm really excited to introduce you to my friend Bob Gilbreath former CEO of Ahalogy. Before Ahalogy, he and some friends founded and sold Bridge Worldwide, a digital agency in 2004. He then spent a year at a local venture capital firm, CincyTech. He initially was an investor and board member of Ahalogy (which was founded by Michael Wohschlaeger) then joined as a co-founder after a pivot...2020-10-2800 min
You, Me, and Your Top ThreeCreating Lasting Bonds (wsg Raman Sehgal) During this episode, You, Me, and Your Top Three host and CGS Advisors CEO, Gregg Garrett, speaks about how a company’s culture, combined with where you work early in your career, can have a huge impact on the trajectory of your career. Gregg then speaks with Raman Sehgal, the founder of 20 Nickels, a serial entrepreneur, and a P&G alumnus. Raman discusses P&G’s corporate culture, his podcast experience, and lessons learned along the way. Of course, he speaks about his ‘Top Three’ from a past colleague at P&G, to a former colleague and mentor a...2020-06-0455 min
Get Top 100 Full Audiobooks in Fiction, Short Stories & AnthologiesThe New Adventures of the Whirlwind Audiobook by Teel James Glenn, Nancy A. Hansen, Allan GilbreathVisit https://hotaudiobook.cοm to download full audiobooks of your choice for free.
Title: The New Adventures of the Whirlwind
Author: Teel James Glenn, Nancy A. Hansen, Allan Gilbreath
Narrator: Bob Kern
Format: Unabridged
Length: 3 hrs and 4 mins
Language: English
Release date: 10-04-16
Publisher: RadioArchives.com
Ratings: 5 of 5 out of 1 votes
Genres: Fiction, Short Stories & Anthologies
Publisher's Summary:
Johnston McCulley, the author responsible for Zorro, also created the mysterious avenger known as The Whirlwind. A young man leaves behind a life of wealth and privilege in Spain and journeys to California. He builds a new life with a n...2016-10-043h 04
Euromonitor PodcastsViewpoint: An Interview with Bob Gilbreath, Co-Founder and CEO at Ahalogy
In this episode of Viewpoints, Michelle Evans, Digital Consumer Manager at Euromonitor International interviews Bob Gilbreath Co-Founder and CEO at Ahalogy. Ahalogy is a Cincinnati, Ohio based social content and software-as-a-service company that builds content marketing tools to gain exposure for businesses on social network sites as a way to drive sales. Michelle and Bob discuss social network's role in driving individualized marketing and how companies can stand out using s-commerce to meet the needs of the digital consumer.
2016-03-2500 min
Leadership, Brand Strategy & Transformation - Minter DialogueBob Gilbreath - co-founder of Ahalogy, marketing platform for PinterestMinter Dialogue Episode #108 - This interview is with Bob Gilbreath, author of the book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob is also co-founder and president of Ahalogy, a new Pinterest-focused marketing platform for brands. It’s a pay-for-performance solution that is quickly gaining traction. In this conversation, we look at the ways Pinterest is being used, the Ahalogy service and some of the major challenges faced by brands in coordinating their digital marketing strategies. Meanwhile, you can comment and find the show notes on minterdial.com where you can also sign up...2014-06-2737 min
McLoughlin At Work - Paul McLoughlinMcLoughlin At Work – Marketing 101: UpdatedPaul McLoughlin, the Work Wonk, with Brian Halligan, Inbound Marketing, Get Found Using Google, Social Media, and Blogs and Bob Gilbreath, The Next Evolution in Marketing, marketing with meaning. Marketing is everybody’s cup of tea when it is served up on McLoughlin At Work.
The post McLoughlin At Work – Marketing 101: Updated appeared first on WebTalkRadio.net.2009-12-2400 min
Download New Releases Full Audiobooks in Business, MarketingThe Next Evolution of Marketing Audiobook by Bob GilbreathListen to this audiobook free with a 30-day trial. Go tohttp://hotaudiobook.com/freeTitle: The Next Evolution of Marketing
Subtitle: Connect with Your Customers by Marketing with Meaning
Author: Bob Gilbreath
Narrator: Bruce Reizen
Format: Unabridged
Length: 9 hrs and 45 mins
Language: English
Release date: 10-09-09
Publisher: Brilliance Audio
Ratings: 3.5 of 5 out of 73 votes
Genres: Business, Marketing
Publisher's Summary:
This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for (1) fewer intrusive, hard-sell marketing messages, and (2) more value-focused messages...2009-10-099h 45Stream Free Audiobook in Business, MarketingThe Next Evolution of Marketing by Bob Gilbreath | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: The Next Evolution of Marketing
Author: Bob Gilbreath
Narrator: Bruce Reizen
Format: Unabridged
Length: 9 hrs and 45 mins
Language: English
Release date: 10-09-09
Publisher: Brilliance Audio
Genres: Business, Marketing
Summary:
This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for (1) fewer intrusive, hard-sell marketing messages, and (2) more value-focused messages, independent of calls for purchase.
Marketing guru Bob Gilbreath explains how to use his technique to inspire customers...2009-10-099h 45
Audiobooks in Self-Improvement, Career DevelopmentThe Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning by Bob GilbreathPlease visit https://thebookvoice.com/podcasts/1/audiobook/156706 to listen full audiobooks. Title: The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Author: Bob Gilbreath Narrator: Bruce Reizen Format: Unabridged Audiobook Length: 9 hours 47 minutes Release date: October 9, 2009 Genres: Career Development Publisher's Summary: The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos...2009-10-0903 min