Shows
The Six Figure Author Experiment PodcastEpisode 21 - Post-Launch Marketing Strategies for Indie Authors with Mike Hourigan from Written Word MediaThis episode of the Six Figure Author Experiment podcast focuses on post-launch strategies and marketing techniques for indie authors, featuring a detailed discussion with guest Mike from Written Word Media. The conversation explores the effectiveness of various advertising strategies, including the use of Facebook, Instagram, and Amazon ads, with an emphasis on the importance of testing different ad creatives and understanding the nuances of different platforms.Key Discussion Points:* Post-Launch Reflection:* Russell reflects on his recent book launch, noting that despite a detailed pre-launch plan, he executed minimal promotional activities aside from running...
2024-09-2335 min
The Publishing Performance ShowMike Hourigan - Mastering Book Promotions in 2025Mike Hourigan is a representative from Written Word Media, a company known for its book promotion services including Free Booksy and Bargain Booksy. With extensive experience in book marketing, Mike offers valuable insights into effective promotion strategies for authors at various stages of their careers.In this episode:The difference between launch promotions and price promotionsThe concept of promo stacking and its importance in book marketingHow to use free book promotions effectively to gain reviews and readersStrategies for promoting both fiction and non-fiction booksThe importance of book covers and blurbs in marketing success
2024-09-1232 min
Author Nation: State of the NationWritten Word MediaIn Episode 31, Author Nation's Managing Director Joe Solari and Written Word Media's Mike Hourigan delve into effective strategies for enhancing book discoverability and building a strong reader community. Gain valuable insights on innovative marketing techniques, data analysis, and promotional tools to boost your book's success in the competitive publishing landscape.
Join us live in November at www.authornation.live or suggest a topic or host at www.authornation.live/deepdive.
2024-08-2946 min
The Six Figure Author Experiment PodcastEpisode 4 - WTF is “promo stacking” and why do we care? with Mike Hourigan from Written Word MediaLee and Russell welcome Michael Hourigan from Written Word Media to discuss paid newsletter promotions such as Freebooksy and Bargainbooksy. * The most important marketing tool an author (or anyone) can have* Easy and proven ways to grow a newsletter * How Lee earns a full time income on autopilot * WTF is “Promo stacking” and WTF do we care?* A quick and easy way to get a launch plan (hint: make Michael do it) * How to get free help fixing your blurb Resources: * Free Book Launch Che...
2024-05-271h 09
The Self Publishing ShowSPS-425: Which Book Promo is Right For Me? with Mike HouriganListen as James talks to Mike Hourigan who is the Vice President of Marketing at Written Word Media, where he brings more than 15 years of digital marketing expertise to the table.
2024-05-1033 min
The Self Publishing ShowWhich Book Promo is Right For Me? with Mike HouriganListen as James talks to Mike Hourigan who is the Vice President of Marketing at Written Word Media, where he brings more than 15 years of digital marketing expertise to the table.
2024-05-1033 min
Psychoanalysis: A Horror Therapy PodcastAttachment Theory / M3GAN (2023) with Rachel Reeves and Sally HouriganThis week Mike is joined by Rachel Reeves (the Losers’ Club, The Pod & The Pendulum) and voice actor Sally Hourigan to talk about the viral sensation that danced into our hearts, M3GAN. We discuss how attachments formed in infancy influence our relationships throughout life, and how this film handles the sticky AI questions. Plus, the challenges of unexpected caregiving and Mike’s random thoughts when stuffed with cold medicine. It’s a rollicking good time.
2023-04-061h 50
The Building BITEThe Building BITE: Successful Collaboration in the Construction Insurance SpacePlease tune in to this episode of The Building BITE Podcast, as we hear from industry experts about key topics to help you be successful. The Building BITE hosts Chris Epps, LEED AP and Mike Diercksen, CRIS, welcome our panel Jake Concannon, VP at Gallagher, Kristen Weber, SDI Underwriting Officer at Liberty Mutual, and Inga Mackereth, Corporate Insurance Manager at Hourigan Construction.
We begin the episode by welcoming back our panel to the show, and encouraging our audience to check out their previous episodes on the podcast. Our guests waste no time breaking down what is identified as our three...
2023-03-1348 minThe Building BITEThe Building BITE: Navigating the Current Landscape of Supply Chain Disruption Through the Lens of a Corporate Insurance ManagerPlease tune in to this episode of The Building BITE Podcast, as we hear from industry experts about key topics to help you be successful. The Building BITE hosts Valerie Bono and Mike Diercksen, CRIS, welcome Inga Mackereth, CPA, Corporate Insurance Manager at Hourigan Construction.
Inga opens the show sharing her background in accounting and passion for taxes. Inga, a boomerang employee, joined Hourigan as a Project Administration, then left to join a small CPA firm. She returned to Hourigan, where she now leads as their Corporate Insurance Manager. She shares her role and Hourigan’s approach to the current ma...
2022-03-1421 min
Let‘s Talk Human BehaviorNew Abnormal - ft. Mike HouriganWe all know this New Abnormal is playing havoc with people’s lives. Join me and Mike Hourigan as we talk about what needs to be the mindset during and after this time. This has created a lot of change and will continue to increase change when we get to the other side.
2020-05-2038 min
Red TapedThe Leadership Secrets of Santa Claus by Eric HarveyQ: What do you get when you combine 1-part Sean Connery, 1-part Jimmy Stewart, and 2.5-parts sketchy guy that lives in a van? A: Santa Claus. This week we finally meet the legendary Santa Claus and he is not the jolly, old elf you imagined. In reality, Santa is a hard-driving, down to brass tacks CEO with lots of leadership (and other) secrets to share. We also spend some time rambling about the joys and miseries of the holiday season, discover the true meaning of “bearcat,” feel some slight remorse about being capitalist pigs, worry about our parent...
2019-12-1556 min
The Snow Magazine PodcastGet What You Want Ep. 16Good negotiation is a healthy process where everyone leaves the table feeling good about the outcome, themselves, and most importantly – each other. Business coach Mike Hourigan joins The Snow Magazine Podcast to talk about the art of negotiating, including the three words you never use, and losing and getting back into a position of power.
Mike is a featured speaker at this year's Executive Summit. Register today to hear Mike talk in depth about how to remain confident by staying in control of any negotiation situation.
2019-05-1612 min
ResilientJackie Hourigan Rice on creating a smart risk cultureJackie Hourigan Rice, chief risk and compliance officer at Target, sat down with Deloitte’s Mike Kearney to discuss the key features of successful risk programs, how companies can prepare for potential crises, and what makes a resilient leader.
2016-07-1251 min