Shows
Wanting In PublicWanting Less Comparison + More PresenceWELCOME TO: OUR BEST EPISODE YET, QUESTION MARK? What begins as a life update and grocery-shopping-habits deep dive (fascinating, we swear!) evolves into an incredibly rich conversation about why we really compare ourselves, how momentum can be built in any season, practices for staying present, and the evolutions of identity that future-self journaling can’t prepare us for. We also go deep on the narrative of “fixing” that has become pervasive in the leadership space, and redefining enoughness on the heels of big change.Don't forget to DOWNLOAD THE DESIRE DASH (it's free!)...
2025-08-221h 27
Love You To The CoreLove A High-tech Caveman Silicon Valley Crocodile HunterThe banter is on POINT this week if we do say so ourselves!! Including:• Money check-in one year since we did our “Spending Diet” and started actually budgeting!• DEEEEP analysis on the entire Taylor and Travis Internet-breaking situationPlus lots of life/cottage updates because there may not be much to do around here but let me tell you, WE ARE DOING THINGS.LOTP IS $800 OFF ‘TIL THURSDAY ↓Jump in right here.FRANK’S BDAY SALE ↓Get 38% off the Leisure Ethic template with code HBDFRANK this weekend onl...
2025-08-1944 minWanting In PublicWanting Creative Rituals + Rooted ValuesSOS, WE LOST THE PLOT. Xanthe arrives to this episode feeling so fucking done with being in “fixing energy,” hoping for a way to shake up her morning routine to feel more like LIVING the dream life (instead of just journaling about it). Kaitlyn seeks support on keeping her messaging in alignment with her core values, noticing a tendency to get distracted by ideas that don’t connect back to the big picture. We also touch on how we’re navigating September planning, how we’ve pivoted our processes to support lower capacity over the last few weeks, teaching your nervo...
2025-08-151h 15Love You To The CoreLove a Nation of VirginsTRUCK GIRL SUMMER IS NOT CANCELLED! On this week’s episode, we force you through a 20-minute tale recapping our obscene vehicular drama of the last several weeks. BUT THEN, we get to the realllll good stuff, like:• The sex recession and how current culture has shaped our intimacy habits• The dying art of hanging out (and why our social lives can feel like such a strain as adults)• Becoming the vibe you see for yourself and what it actually takes to “be aesthetic”We reference several links in this episode, including:
2025-08-121h 02Wanting In PublicWanting Instagram Stories + Daily SalesThe messyyyyy magic of moving to a new country is loud for both of us this week as we candidly confess our July wobbles and share our August wants for both life + business. We coach each other on selling daily, re-shaping our content flow, transforming big ideas into posts that show the applied breadth of our expertise, and making Instagram Stories feel funnnnn after a season of resistance. As Kaitlyn begins the IVF process, we also explore how to plan boldly even in seasons of total unknown, reminding ourselves — and you! — that systems are allowed to evolve as life does...
2025-08-081h 13
The Designed Life with Hollis M. M.Ep 035: How I've been navigating the massive planet shifts, and how you can tooNow that I'm officially off of IG for the foreseeable future, I'm bringing some of my personal like updates to the pod!After a month of hosting friends and family, throwing big gatherings at the house, and generally being way more social that usual, I'm digesting everything that's been shifting in my day to day life, my sense of identity, and my understanding of my roles in community online and IRL. I chat the energetic influence of Uranus in Gemini, the Saturn-Neptune conjunct in Aries, and Pluto in Aquarius and how these major planetary placements...
2025-08-081h 05
Modern Agent Marketing Girls32. What to Post When You Have No ClientsLet's settle this once and for all: you don't need a client to create content. You need content to get clients.In this episode, Chelsea and Kayla are breaking down why waiting for business to market your business is keeping you stuck, plus giving you a step-by-step game plan for turning your quiet season into your comeback story. (Plus, giving you about 3 months’ worth of content ideas, as usual!)The girls discuss:♡ Why the majority of your content shouldn't be your listings anyway♡ How to use your own home and stories to cre...
2025-08-0559 min
The Freak Show030. From Hotel Intern to Brand RingleaderSomething about rags-to-riches stories always rubbed me the wrong way. ‘Cause most online business journeys don’t fit that shiny (and predictable) arc. They’re pretty… normal.Take my own story for example: I followed everyone’s expectations until I said “f*ck it” on Christmas Eve 2019. That was over 6 years ago, and in honour of my 6th Brandversary, I wanted to tell you the real story. From a nightmare internship that had me designing menus in PowerPoint (yes, really) to building a business that lets me own my weird, I’m taking a trip down memory lane. Whether yo...
2025-08-0521 minLove You To The CoreLove Having A Problem And Actually Fixing It (Guest Episode with Sam MacKinnon)Three is not a crowd when it comes to running this business smoothly, and Sam is the glue holding Frank and I together 99.99% of the time (this interview, included). Today, we have the pleasure of sharing her strategic brilliance with the whole class, sharing a behind the scenes look at our own operations as well as the structures, mindsets, and even data (ew!), that have allowed us to run our business like a business, and catalyzed the success we’ve seen as a result. We cover:• The intersection of intuition and information, and why making business moves base...
2025-08-051h 03
Better: The Brand Designer PodcastS11 E21: Answering Your Inbox QuestionsWrapping up season 11 with a fun one! I’m answering your questions straight from the inbox. Questions:5:03: I’m a branding designer currently and I was wondering if you had an episode on pricing brand projects with and without websites? 6:55: How do you professionally incorporate Ai into your process? 12:05: If client "A" offers 10K for a project but you're a little iffy about some portion of the project vs client "B" offers 8K for approximately the same amount of time, which do you choose?16:39: Creative directi...
2025-08-0540 minWanting In PublicWanting Smut Substack Success + A Week In Spain (With You?)A peek behind the curtain, if you will!!! We kick off this ep with a deep dive on our Substack strategies and processes, while Xanthe divulges her big dream of becoming a published smut author and her plan for rolling out more non-fiction writing. In lieu of our usual coaching corner, we develop a marketing strategy for our November retreat in real-time, brainstorming how to promote the IRL transformation and year-long coaching experience while staying true to our individual lanes of expertise and unique content styles. You’ll leave with a bajillion ideas for how to ideate content around yo...
2025-08-011h 12Love You To The CoreLove A Last Minute FloodWE MADE IT TO CANADA, BARELY. We’re reliving the rollercoaster 72 hours from leaving LA all the way to landing at the cottage, covering harrowing tales such as:• The Mattress Pickup Gone Wrong• The Serendipitous Pizza• The Poorly Timed Bathroom Flood• The Seat Assignment Snafu• The Checked Bag Scam• The Fountain Pop Shortage• The Double Bathroom Debate• The Most Thoughtful Gift• The Impromptu Birkenstock Jog• The Driveway Pregnancy Test• The Emotional Support Breakfast Sandwich…AND SO MUCH MORE!PS: Li...
2025-07-2957 minWanting In PublicWanting a F*ckload of Followers + Remembering Who TF You AreWANTING ALL OVER THE WORLD! This week we’re tuning in from two new countries, sharing how our respective relocations have impacted our romantic partnerships, shaken our sense of self, and challenged our creative capacity. During our coaching sesh, Xanthe supports Kaitlyn in recalibrating her online approach from the ground up (after over-planning her content pre-move as a coping strategy) and Kaitlyn guides Xanthe through practical actions she can take to move towards her big social media growth goals. You’ll leave with all the tea around transitioning to life abroad, plus a handful of new perspectives on navigating big...
2025-07-251h 34Wanting In PublicWanting Workshop: The 6 Steps To Getting What You WantToday we’re guiding you through the 6 essential steps to Wanting in Public so you can create your own want list, and start taking action towards actually getting it. Use our free Desire Dash in Notion to start creating your list based on the prompts you’ll learn in the episode!(Once you get started, we’d love for you to send a DM on Instagram with something you’re wanting. In the next episode, we’ll share how we’d recommend embodying it so you can make your desires your reality even faster.)DOWNLOA...
2025-07-1828 minLove You To The CoreLove Bringing My Own Olives to The BarWarning: if you are a Labubu or a Tradwife, you may feel personally victimized by this episode. In another book review episode, we explore two main threads of Girl on Girl by Sophie Gilbert: Voyeurism in the online space, and weaponized wifehood as a tactic to quell women’s liberation. We cover:• “Specular media” and how exposing our lives is a mechanism to feel less lonely• The phenomenon of marketing through “real” personalities (and why it works so well)• Voyeuristic content as a means of controlling the narrative in a world stacked against us• Unive...
2025-07-161h 01
Creative CampfireThe Money Shift with Xanthe AppleyardI’m calling this one The Money Shift—because that’s exactly what Xanthe Appleyard of Oh Sierra has been living. From “sweet, let me buy that” and overdraft life… to getting to zero, taking ownership, and actually looking at her numbers (go figure).After hearing Xanthe and her husband Frank open up about their debt on their podcast Love You to the Core, I knew I had to bring her on to go deeper. We talk about shame, survival mode, self-trust, and how she’s redefining what a “rich life” looks like—from the inside out.Wher...
2025-07-1558 minWanting In PublicWanting More Specific Messaging and a Sales Content StrategyNo more pussyfooting!!! In this episode we dive into how Kaitlyn’s been hiding the true potency of her work (with action steps to start saying what you mean without the overwhelm of a total messaging overhaul) and chat through strategic content ideas for Xanthe’s upcoming launch (which turns into a crash course on creating without comparison, showing up within your capacity, and getting more engagement). Also: all the moving things are HAPPENINGGGG and we chit chat about what’s still left to do, handwriting insecurity, new tattoos, and when a $30 salad is actually worth it. Spoiler: it’s the pa...
2025-07-111h 14
In My Non-Expert OpinionHow To Build an Ethical Online Business on Morally Bankrupt Platforms & Why The Problem Isn't Social Media—It's How You're Using It with Xanthe Appleyard278: "I am only interested in becoming known for what is true because one day you're going to fucking slip. And I think that is the scariest thing is to paint an entire picture around the most acceptable version of yourself and then fall from that because it's a lie." - Xanthe AppleyardIf you've ever thought you needed 100K followers to "matter" or felt guilty for working weekends while preaching about your “soft girl era”—this episode will rewire your entire approach to online business. Xanthe Appleyard gets incredibly honest about building a successful business on her own te...
2025-07-091h 20Love You To The CoreLove The Gentle Plop of a Perfect OrbIt's a real mixed bag episode! We cover:• Move updates (car sale, packing plans, wardrobe drama, bucket list restaurants, etc.)• Xanthe’s first (and last) time flying in Frank’s tiny plane• Two highly essential summer drink hacks that will change your life forever!• The Reels strategy that has Xanthe starting to see Instagram growth again• “Carrot Content” and how to reach new eyes while nurturing long-term community• The Great Egg Heist of 2025• Meat x Fruit collabs• A brief — but premonitive — rant about Labubu maniaAlso, Soc...
2025-07-0857 minWanting In PublicWanting $50k and a New NicheWhat do you MEAN “cash months”?! In this episode we drop our July Want Lists, including how we approach monthly revenue goals, cash flow, and what a “successful” month means in context. Then we coach each other around Kaitlyn claiming the title of Money Girl (without the scarcity, ego, or oversimplification) and plot the next evolution of Xanthe’s signature course alongside ecosystem updates for a more sustainable + stable model.Join us in Spain this November at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com...
2025-07-041h 38Modern Agent Marketing Girls27. Why Isn't my Content Turning Followers into Clients?You and another agent post the exact same content on the exact same day. Yours gets 12 likes and zero DMs. Theirs gets 200 likes and three new clients.Why???Because one of you has built trust, and one of you is still chasing virality as a strategy.In this episode, Chelsea and Kayla are diving deep into the one thing that makes or breaks your marketing success: TRUST. From why video is still non-negotiable to how to turn one client story into 20 pieces of scroll-stopping content, this episode is packed with practical strategies that'll...
2025-07-011h 01Love You To The CoreLove Becoming a Smut InfluencerIT’S ALL HAPPENING! We’re leaving LA in less than three weeks, the plot has thickened on our truck scam, and in the chaotic format you’ve come to love, we cover:• Why Instagram Stories are the weakest link in the social media ecosystem• How to live a richer, more enjoyable life by releasing the “good vs bad” binary• A STEAMYYY brand partnership opportunity• The Social Network Part II announcement and Meta’s ongoing f*ckeryPlus an open call to buy our car, rent our apartment, adopt all our furniture, o...
2025-07-0158 minWanting In PublicWanting Mastermind Messaging + More Income (With Less Pressure)What does ~*receiving abundance*~ really mean, and is it… bullshit? This episode is a juicy conversation around moving past financial ceilings, mastermind messaging that hits on the true value of group containers, the pressure that comes from being the sole provider, and the misrepresentation of “rest” that’s become so prevalent in the coaching space.Join us in Spain this November at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.comConnect with Xanthe on Instagram: instagram.com/xanthe.appleyardCon...
2025-06-271h 32
The Smart Downloader - Latest Products Reviews & TipsUncategory – Xanthe Appleyard & Lois Mckenzie – Free Download CourseUncategory – Xanthe Appleyard & Lois Mckenzie – Free Download Course Learn the messaging revolution to create a marketing language bank so powerful it makes your business impossible to …
The post Uncategory – Xanthe Appleyard & Lois Mckenzie – Free Download Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2025-06-2603 minLove You To The CoreLove The Reflection Epidemic (Guest Episode with Ylani Estwick)If you’ve invested time and money into your marketing but still aren’t creating content that actually sounds like YOU, Ylani helps turn your inner voice into an outer presence. In today’s episode, you’ll learn visualization and journalling practices to guide your social media strategy towards an expression of your TRUE self. We cover:• How to stop over-analyzing your thoughts so you can actually start sharing them• Tapping into your inner knowing to make decisions about content creation and feed aesthetic• The dangerous ways that ChatGPT is helping you hide in plain sight...
2025-06-2452 minWanting In PublicWanting Legacy Money + Lifestyle ContentIn our intro episode, we give workshop-level insights into the power of claiming your desires publicly and reframing the shame and selfishness we feel around “wanting”. We’ll coach each other (and you!) on pivoting towards lifestyle content without diluting trust or impact and breaking free from the paycheque-to-paycheque cycle (no matter how much money you’re bringing in). From manifesting enough embryos to build a soccer team and calling in enough wealth to buy one, we’re covering it all. Join us in Spain this November at our week-long retreat (and get a year of coa...
2025-06-201h 31Love You To The CoreLove a Cardamom BumThe average American home holds over 300,000 items, so... just sit with that. This is a super silly life update episode stacked takes about maximalist homes, foodie culture, celebrity hot spots, being a socially awkward adult, manifesting fig cookies, and whatever the fuck else comes to mind. It’s random, it’s inconsequential, and it’s just what the doctor ordered.Also, Social Life is launching to the waitlist right now, so hop on it to get access to 40% off at this link.
2025-06-1751 minThe Freak Show023. Your Content Isn't the Problem, Your Design IsWe've all poured our hearts into brilliant content, hit publish, and then received 2 likes on a carousel post that took 2 hours to design. If you’re feeling frustrated with your IG content lately, you’re not alone!And if you want to get out of this rut, here's the uncomfortable truth: no one is reading your brilliant content if your design is working against you. It's not the algorithm, it's not your ideas, and it's definitely not because you don't have anything valuable to say. It could just be how it looks!In this episode, we'r...
2025-06-1024 minLove You To The CoreLove Being The Billionaire and The BabyIt's a book review episode! We’re discuss the whistleblowing Meta memoir Careless People, and how the disturbing insights found within it will shape the way we do business on social media forever.We cover:+ Whether or not the algorithm actually is out to get us+ The role social media plays in elections + politics+ The (lack of) morality in the targeted ads worldPlus lots of other tidbits from this high-key terrifying (but also essential) read. Oh, we also gently roast Gen Z for an annoying but actually kind of...
2025-06-1059 minLove You To The CoreLove Turning Competitors Into Collaborators (Guest Episode with Lois McKenzie)LOIS IS BACK! We’re talking on 2x speed about all things messaging and sales, going in on topics like:• Sales psychology, buyer types, and how to align your approach with the people you ACTUALLY want to attract• What exactly a “marketing language bank” is and why you need one to build more confidence showing up and saying what you mean• The antithesis to creative stagnancy and how to break free from feeling trapped in your own brand• “Positioning” as a verb, reading the room and adapting your message for the current cultural c...
2025-06-031h 02Love You To The CoreLove Turning Harmful Politics Into a Cutesy TrendThis week’s episode is packed with discussions around:• The problem with the “propaganda” trend and how it got so popular• How to navigate posting something you change your mind about or learn from• Whether getting “distracted” from your goals is inherently badSome moving updates including:• That time Frank stole from a poor innocent college girl• A “wrinkle” in the pursuit of our white pickup truck dreamsAnd marketing strategies like:• A campaign idea if you want to call in more local community to your online p...
2025-05-271h 01The Designed Life with Hollis M. M.Ep 029: Living with Intention, Community Building & Being Devoted to your Intuition w. Rachel LevineMy new friend, Rachel Levine, and I sit down for a rich conversation that is essentially all about how to listen, follow, and live devoted to your intuition. Rachel is a new connection, but she's quickly becoming a friend because her kindness, sincerity, and pure heart are palpable in all of our interactions. In this episode we discuss the magic of being a dog mom, the energetic difference between routine and ritual, how living with intention and ritual can and is accessible for everybody, the myriad of ways to invite yourself back into your experiences, and Rachel’s...
2025-05-231h 04Love You To The CoreLove The Spain Logistics EpisodeIt's a deep dive on all the steps we’re taking to dismantle our life in LA, spend the summer in Canada, and then move to Barcelona in September! We cover:• Which Spanish Visa we’re applying for and the steps we’re taking to get it• Tax implications we’ll navigate as Canadians in Spain• What we’re packing, selling, and sending to make the move• The health insurance situation while bopping through multiple countries• What we’re doing about vehicles and drivers' licenses• Our plans for landing in...
2025-05-2040 min
Bold In Business060. I'm quitting Instagram - here's what I'm doing insteadAfter more than a decade of marketing on Instagram, I’m taking a step back to focus on other things 👀In this open and honest episode, I’m sharing the ins and outs of that decision, and helping you reflect on your own relationship with social media.Whether you love Instagram or dream of logging off, this one’s for you.In this episode, I cover:The unseen cost of staying on social media (even when it “works”)What I’m focusing on instead and how I’m still growing without InstagramA challenge for you...
2025-05-2030 minLove You To The CoreLuv U 2 th3 C0r3 ;PThere’s no LOL in the constitution! Today we unpack two recent studies around how using abbreviations in your marketing might be rly hurting ur biz and why “safety” is the hottest marketing tactic for the younger generation.We cover:• The difference between communicating casually vs. carelessly• An important debate about coffee cup lids• How we feel about the new Spotify announcement around visible data• An uptick in offers that promise “safety in the body”• The partier to entrepreneur pipeline and how raging in our 20s helped us build more resilie...
2025-05-131h 02Love You To The CoreLove Literally Moving to BarcelonaSurprise! Or, you can at least pretend to be. After two weeks of amazing guests, we’re back in the rhythm to bring you an Appleyard classic of life updates laced with takes about marketing in the digital age. We cover:• “Robot Friends” and another reason not to trust Mark Zuckerberg• Our unique dilemma as millennials raised by the internet• The recent resurgence of early 2000s indie music• Why TikTok is undeniably the “cooler” platform• Colour science and an (allegedly) new hue gracing our eyeballs• Bon Iver’s incredible...
2025-05-0659 minLove You To The CoreLove A Casual Netflix Collab (Guest Episode with Mady Maio)From building an app in public to hosting events with major brands, Camber founder Mady Maio is proof that messy action is where the magic happens. Cozy on our couch in LA, we giggle and yap and go deep on:• How Mady manages her personal brand online while building a business beyond herself• Her experience stepping away from her popular podcast, Okay Sis, and what self-expression looks like without that medium in the mix• How she’s using Substack to expand the Camber community• The ChatGPT and content creation debate, where it helps w...
2025-04-2953 minLove You To The CoreLove Not Apologizing (Guest Episode with Hannah Huante)This guest episode with Hannah was SO full of rich reflections on content, self-trust, leadership, and committing to living a creative life on your terms.We cover:• What it means to live and lead unapologetically• Behind the scenes of Hannah’s prolific content creation process• Juggling a multifaceted career as an agency founder + content creator• Betting on yourself and figuring it out along the way• Staying connected to your vision and being open to surprising yourselfGUEST LINKS:Follow Hannah on Instagram...
2025-04-221h 01Love You To The CoreLove The Other Debt EpisodeLast week’s debt episode sparked so much discussion, we recorded a follow-up! In this episode, we answer some of the most common questions while shedding light on a few different dimensions of our money journey to add further context to the conversation.We discuss:• How we decided to invest in a local natural wine shop last year, and what it will look like when we leave LA• The profitability of short-term rentals and our experience investing vs. profiting off of the spaces we’ve listed on Airbnb• The negative implications of the Airbn...
2025-04-1548 minLove You To The CoreLove The Debt EpisodeTax season is bringing up lots of money shit for our community so we wanted to shed some light on our entire business finance trajectory — what it took to get the business off the ground, the financial struggles along the way, and a full rundown of where we’re at now in terms of debt, investments, and perspective on financial risk.We cover:• How we finally saved enough to pay our taxes this year• Our finances when we met and how Xanthe finally stopped living in overdraft• What we invested to start the b...
2025-04-0852 minLove You To The CoreLove a Tower Full of Plain WienersThere’s an energy of RECKONING happening in the online business world right now, with so many of us rethinking offers, restructuring systems, realigning messaging, and entering Q2 with new perspective on how we want our work/life to feel. This episode is a response to THAT.We cover:• How to predict revenue for offers you’ve never launched before• What to reflect on before you tear it all down to make sure you rebuild a business you actually LIKE• Quarterly visioning and updating (or abandoning) goals you set at the top of the...
2025-04-0154 min
The Freak Show012. The Power of Owning Your Voice, with Adrienne Cruz — Spotlight SeriesWhat does it really mean to own your voice? To show up fully as yourself online? To shout your message from the digital rooftops and know that it's not just welcome — it's neededThat’s what we’re diving into in this very special (and slightly emotional!) finale of the Spotlight Series, featuring none other than podcast manager and launch strategist Adrienne Cruz. She's the behind-the-scenes magic-maker for The Freak Show and a creative powerhouse who helps entrepreneurs turn podcasting into a joyful, strategic, and sustainable way to amplify their voice.Adrienne and I talk about...
2025-03-251h 08Love You To The CoreLove Leaving Los AngelesThis week’s episode is a mishmash of life updates (see: title), marketing musings (like the “not knowing what you want to say” epidemic, and the goldmine of opportunity that is long-form content), a viral delusion that has TikTokers losing a lotta money, and speaking of a lot of money, is social media just the new gambling addiction? Unpack it all with us wherever you get your pods.We discuss: • Frank is a pilot! • 8am workout classes • Airport Theory • Prune fingers as an evolutionary trait • Puppy yoga and a revision of the dog hierarchy • Good...
2025-03-251h 07Love You To The CoreLove Being Chronically OnlineToday's episode is PACKED with a productive conversation around being chronically online, and how to make it feel less shitty, despite all the screen time. We go deep on the things we all FEEL but never really SAY about spending all our goddamn time on the internet, like: • How much less time we have to get shit done in a day • The fact that being online actually DOES contribute to our success • Social media usage as a habit vs. a choice • The loneliness epidemic and where we’re missing the point on digital connectionSOCIAL LIFE:
2025-03-1856 min
In The Meadow with Kiki74. Xanthe Appleyard - Blurring the lines between business & pleasure + the art of authentic expression in the digital age.Today in The Meadow, we’re talking all about building community, showing up online with authenticity, and creating a business that gives you true freedom with Xanthe Appleyard!✦ The power of relationship-driven business—why prioritizing deep connections over numbers is the key to long-term success.✦ Community isn’t just an audience—it’s about building trust and connection with people who will ride for you through every season of your career.✦ Showing up authentically online isn’t about following trends—it’s about finding the way you naturally express yourself and making that you...
2025-03-131h 10
Point Of The StoryTurning 1D Online Connections Into 3D Relationships with Xanthe AppleyardWelcome to season two of Point of the Story! We’re coming in HOT with an all-guest lineup — starting with none other than my brilliant, hilarious, famous, cottage-cheese-obsessed bestie, Xanthe Appleyard.If you don’t already follow Xanthe, you’re missing out on the kind of social media strategy that actually makes sense, one that is based on real connections that turn into real sales. She’s the type of person who could launch anything, and people would buy it just because she made it. And in this episode, she’s spilling all the tea on how to make that...
2025-03-1357 minLove You To The CoreLove Folliculating All Over Town (Guest Episode with Sara Noel)HUMBLED was how I felt after recording this episode with World’s Best Website Copy Girl (and IRL best friend) Sara, from Between The Lines. We chit chat about our LA trip a little, but mostly Sara live-coaches me on getting my website’s shit together, drops tons of tea on how to build a ridiculously successful business with an exceptional reputation without needing to rely on social media much at all, and we go in on the concept of showing up as your whole self on the internet while exposing a few of each other’s best-kept secrets, along...
2025-03-111h 20Modern Agent Marketing Girls10. Stop Sleeping on this Marketing Strategy (we'll tell you everything)Today the Marketing Girls are giving away their exact marketing strategy for agents that leads to more conversations, and of course, more clients. And no, it's not a reel or carousel to share. Spoiler: it's email. Whether you've had an email list for years or have yet to send your very first email, this episode is for you. Chelsea and Kayla are telling you exactly what to put in your next email (literally, grab this free email template!) as well as an ongoing strategy for all your emails to come. Real estate go-to girls don't just rely on social...
2025-03-0452 minLove You To The CoreLove Posting Our Way Out of FascismIn one of our richest conversations around social media politics to-date, we reflect on the article “You Can’t Post Your Way Out of Fascism” and the role we all play as leaders in supporting our communities in not just reacting to what we share but taking action on it (political or not). We also dive into the concept of the Two Tiered Internet, debating whether public search engines are becoming obsolete (or at minimum, totally useless), explore the horrors of the 60-hour work week at Google, declare it “MAKE SHIT HAPPEN MARCH,” and tell some tales from our H...
2025-03-0456 minLove You To The CoreLove Dissolving My Prey Into A Pile Of Clear GooAge is a construct, shame is a construct, and Birkenstocks are a construct (but not a work of art, apparently). This week’s episode is your usual mixed bag. We share Xanthe’s calendar trick for more time freedom while explaining how “the marketing shift” actually works, get existential about yet another short-form video trend in response to this Thread, discuss the copyright laws of high (and low) fashion, celebrate New Zealand’s bug of the year, and reminisce on the nostalgic inconvenience of Mapquest as they recently became re-relevant. If you like today’s conversation, rate the show to...
2025-02-2558 minLove You To The CoreLove Getting Blue-Balled by BabygirlFirst thing's first: GARLIC SAUCE BATH BOMB. Today we dissect why the Internet latched onto the “younger self” trend so quickly, discuss the tale of a house-sale-gone-horror-movie wrong, take sides in the Olipop x Poppi online beef, agree vehemently with this Thread about how you’re actually only 15 when you turn 30, celebrate hopeful progress in the global media-literacy crisis, are confused about celebrities NOT falling in love after their make out scenes, and OBVIOUSLY SO MUCH MORE.
2025-02-181h 01Love You To The CoreLove Getting Rich on Plagiarism“Let Them” steal eggs and pass them off as their own, IN THIS ECONOMY?? The internet has beenbuzzing about Mel Robbins’ (allegedly) plagiarized theory, so naturally, we’re connecting it to the worrisome state of the online landscape and suggesting that if she could just scroll a bit more consciously, she might have avoided the whole fiasco. Beyond that: why it’s time to start an Instagram account for your freaky little hobby, how to get off the pedestal and let your community inspire you too, and an unsolved heist that’ll crack you up. ENJOY.
2025-02-1141 minModern Agent Marketing Girls6. Your Life is Not Aesthetic but You Want Your Brand to BeOn this episode of the Modern Agent Marketing Girls podcast, Chelsea is sitting down with brand and web designer Tori Sprankel. Chelsea and Tori talk about how there are so many on brand moments in your day (that you might just not notice yet) that could help you connect with your future clients. Tori shares how to create and capture these moments even if your home and your life feel anything but aesthetic (insert collective sigh of relief here). Walk away from today's episode feeling excited about making your brand a vibe that people want to be part of...
2025-02-041h 01Love You To The CoreLove The Basement Daddy to Billboard Pipeline$1000 is not $1000 is not $1000!! How many times does Frank have to tell you?! We’re kicking off February with a meaty one, evaluating the creepy Canadian influencer → perfume model on the Sunset Strip glow up, unpacking an incredible article on the “news finds me” movement (paired perfectly with Frank’s big return to the journalism world), discussing the elephant in the content creation room — feeling fucking ugly, crying about Mufasa’s origins story, revealing a new and unsurprising phobia to add to Xanthe’s list, hating on walking pads, wanting justice for the dream job, and ohmygod, plenty more, I’m sure.
2025-02-041h 15Love You To The CoreLove Posting My Eggplant Emoji on The InternetHear me out, hear me out: SOUP you can SUCK ON. Today we’re reflecting on the '90s bliss of cereal box sweepstakes, how the bone broth big wigs seriously fumbled the bag on chicken-shaped lollipops, a falconer (yes, like, a bird guy) who got fired for proudly posting photos of his eggplant emoji on the Internet, a new co-working space that will change the game for content creation (or at least try to), and a brilliant collaboration strategy courtesy of Criminal Minds. Lil’ bit of this, lil’ bit of that. If you like it, let us know!
2025-01-2845 minLove You To The CoreLove Having An OnlyFans AffairA mixed bag of musings to lighten the mood this week! From Pornhub literature to relationship rules to Ryanair coming for our right to get drunk at the airport, we can promise a heavy dose of escapism (and perhaps an investment opportunity if you too believe that Airbnbs should be searchable by color palette). Love you to the core, for listening — and don’t forget to rate + review below if you love us, too!
2025-01-2143 minPoint Of The StoryHow To Get A Fucking GripBuckle up because today's episode is one part tough love and one part warm hug. I’m giving you my exact recipe for getting a fucking grip, and there are muffins involved… just trust me.
On the day of recording this, I woke up in peak Sad Girl mode, and after getting kicked by my child all night, I knew it was the perfect day to talk about how to get it together when you feel like absolute trash.
TOPICS & TANGENTS
— Why you should treat your days like recipes
— Th...
2025-01-1637 minPoint Of The Story30 Things I've Learned By 30This is it. The episode where I reflect on three whole decades of wins, fails, and lessons — ranging from life-changing truths to random, hilarious realizations that hit me like a truck. If you’re a fellow overachiever, procrastinator, or someone just trying to get a grip (same), this one’s for you.
Spoiler: This episode is not 30 minutes, and you knew it wouldn’t be.
TOPICS & TANGENTS
— My YouTube lifestyle girlie era and how it inspired this list
— Why your body can’t tell the difference between nerves and excitement...
2025-01-1654 minLove You To The CoreLove Making Social Media Great AgainIs TikTok being banned? Perhaps a more sinister third option. Are Reels Trials worth it? Actually, maybe. Is Mark Zuckerberg f*cking serious?! Unfortunately, yeah. If there was ever a question of where we stand on the political landscape of social media, this episode will clear that right up. We go ALL IN on the implications of the new Meta policies, how they will affect the online entrepreneurship landscape, and how we can all stay afloat (and sane) as the digital climate shifts for the worst, probably. It’s not ENTIRELY dark and depressing but… buckle up!!
2025-01-141h 11Love You To The CoreLove Adopting a HedgebobbleWelcome to the year of GLORIFYING MESSINESS, HYPER-LOCALITY, AND HOPEFULLY FEWER BOT FOLLOWERS. This episode unpacks the fantastic Substack article from Zoë Akihary, reacting and reflecting on a list of online marketing + community building predictions from creative experts in a range of fields. We also share a beautiful tale of hedgehog adoption, based on this article, discuss a harrowing new Meta development, and address the foreign object that Xanthe is definitely not bringing into 2025.
2025-01-071h 03Love You To The CoreLove Getting Naked with Hundreds of StrangersAfter a brief rant about being ass out at the mall, updates on Reels Trials, and our latest take on the TikTok ban, we do a deep dive into a roundup of non-traditional 2024 superlatives. Topics like our bravest decisions, biggest plot twists, smartest non-business investments, most expansive experiences, and a bunch more — all while guiding YOU through the practice of reflecting on the “bests” that often don’t make it into the end-of-year conversation. Thanks for being a part of one of our “most fulfilling pursuits” this year. Cheers to another one, or three, or infinity!
2024-12-311h 25Love You To The CoreLove Becoming Financially ResponsibleDo you come from a roast family or a respect family? Are shoes getting more dinosaur-like? In today’s episode we answer those hard-hitting questions alongside life updates re: selling our land in Joshua Tree, the artistry that is Chuck Bass, our most mischievous Christmas tradition, what we’re reading right now, Frank’s past life as a news influencer, how to commit the nerdiest crime on earth, anddddd reflecting on 2024 as the year we took responsibility over our spending habits (with tips if you’re hoping to do the same).
2024-12-2454 minLove You To The CoreLove Taking a Ride on the Smut BusIf you see us carrying around Alan Rickman’s face, no you didn’t… This week we’re talking TikTok ban, Matilda Djerf’s apology comment, life after the Eras Tour, the theme park that is the Denver Airport Shake Shack, a variety of diaries (Rum, and Mr. Rickman, specifically) and what’s on our Christmas break bucket list (hint: it’s not *not* seeing Wicked).
2024-12-171h 08
Do You Ever Feel Like?Town criein with Xanthe AppleyardOuph roundin out our (stellar!) 2024 pod guest line up with a long time pal and friend of the show Xanthe Appleyard of Oh Sierra. Xanthe is an 11/10 social media educator + party friend but really shes just here to yap and chat, IG or NOT. The girlies chat her journey from running a design studio to pivoting towards business coaching and social media education, all embracing creative exploration and building authentic communities. So we can like, HAVE FUN!We chat… * Evening Eggs * Origin Stories Lore, Quitting, Pivoting etc etc * B******t Morning Ro...
2024-12-111h 11Love You To The CoreLove a Castlecore Chaos CakeIt’s all rat-themed desserts and custom chainmail from here on out! We give our take on “wrap up season” from Pantone (basic bitch cop out) to Pinterest (beyond unhinged but here for it), explain why we’ll probably never see the Wicked movie, and continue the discussion on Daniel Craig making a cup of literal vodka the official drink of the holiday season. Quite a ride.
2024-12-101h 04Love You To The CoreLove Having Brave Conversations (Guest Bonus with Lois McKenzie)…And Lois is the woman to have in your corner if you want to lead ‘em. On the last day of her retreat in Costa Rica, we debriefed on the experience, reflected on creativity as a form of healing, the power of sharing your story in community, why you should be detaching your creative practice from your content production, the tension between creative flow and accountability, and what it means to be “responsible” to our communities as we express our truths. An absolute BANGER of an episode and a must-listen for any creative business owners who are seeking to show up...
2024-12-061h 02Love You To The CoreLove A Man In A VestIt’s all fun and games until somebody eats a cooked chicken carcass… In today’s episode, we recap our Thanksgiving menu (you’re welcome), debrief on this absolutely wild influencer vs. influencer court case, fangirl over Daniel Craig’s cup of vodka, learn a lot about undershirts, and absolutely do NOT want any hands near our clementines, thank you very much.
2024-12-0359 minLove You To The CoreLove A Spud Conspiracy’Tis the season for removing distractions and we are ditching social media platforms like it’s our day job. We debate the pros + cons of Twitter, Threads, and Bluesky, give you some serious food for thought around your vitality goals, go deep on our favourite shape of French fries, Xanthe shares a recap of her cancelled flights en route home from Costa Rica (and how she REALLY feels about eco-conscious coffee cups), while Frank unpacks the mystery of the potato cartel. Also, Cruel Intentions is now a TV show. So. Send us some goddamn questions for next week, would ya...
2024-11-261h 00Love You To The CoreLove A Cinnamon Bun With An OpinionHoliday sales season is upon us and WE HAVE SOME THOUGHTS ABOUT IT. We’ve also got updates from Frank’s trip to Nova Scotia, a deep exploration on why Black Friday is a farce for online service providers (and why we’re participating anyway), Xanthe’s fall fixations and money mindset tools, a brief history of Storm Chips, a fast-food marketing intern doing the most, and probably some other random shit but it’s really hard to remember by the time we write the intro.
If you have a question you want us to answer on the pod, s...
2024-11-191h 09Love You To The CoreLove Putting Your Dick On The Table (Guest Bonus with Kaitlyn Kessler)In this cozy-but-uncouth episode with Kaitlyn Kessler, we unpack makes it possible to *actually* look forward to answering messages from your clients (see episode title for a clue), go deep on the identity “renaissance” that so many business owners are feeling right now, explore the varied ways we can cultivate community as coaches, discuss the power of having an accountability buddy while you build your dream life, and gush about what’s on the horizon for our retreat business in 2025. Speaking of which:
Join our December retreat here
Connect with Kaitlyn on IG here
Expl...
2024-11-151h 00Love You To The CoreLove Popping A Workout PillWhat’s the most off-brand thing about your personality? We’ll show you ours if you show us yours… In this episode we talk November goal-setting, a near-cancellable opinion on the hierarchy of dog breeds, a pill that can apparently get you all of the benefits of running without ever having to run (!!!!), the magic of print media, GEN Z going to SPACE, cooking tips for the easily distracted, and if we need to be concerned about Taylor Swift posting Reels like a basic. Tune in to find out, and slide into Xanthe’s DMs here to submit your AMA ques...
2024-11-121h 04Love You To The CoreLove Having Our Lowest Sales MonthIf we can’t get that bread, we might as well bake it! In an October recap of sorts, we review our lowest sales month of the year, talk about wtf is even going on with our Airbnb properties, share our hot takes on Halloween, anniversaries, and the aisles of Target. Frank also drops the absolute BEST surprise in Timothée news, while we get into lotsa messy bits of life lately, from smouldering buses to broken iPhones. Wild ride, per usual.
Don’t forget to submit your AMAs, FMKs, comments, and concerns to Xanthe in the DMs!
2024-11-0556 minLove You To The CoreLove Hitting Rock Bottom (Guest Bonus with Maia Benaim)Cozied up on a hotel bed in Barcelona, Maia and Xanthe dive into a refreshing, raw conversation about turning your rock bottom into your becoming, the roles that rebellion, isolation, and SHAME have played in our creativity over the years, how to write in a way that brings people closer to themselves, dopamine detoxes and social media breaks, navigating the intersection between work life and love life, how to retire off grid in your 30s, and what it truly means to live a creatively — leaving room for pleasure, self-exploration, and constant evolution.
Maia’s co-creation, Creative Living, is e...
2024-10-311h 04Love You To The CoreLove Bringing Goldfish To A PartyGossip Girl Fall is well underway, and Xanthe’s having a threesome with Chuck and Blair, to celebrate. Frank, on the other hand, is on a petition to remove the word “content” from the collective vocabulary. Beyond that, we cover: a new online leadership theory that will help you stop comparing yourself on social media, the appropriate order of operations of showers surrounding a workout, how to get Air Canada to pay you $800 for simply hanging out, the marketing lesson in this Tezza post, why Soho House is a dream getaway for the modern lush, Trader Joe’s Dumplings, the cute...
2024-10-291h 10Love You To The CoreLove Drinking Wine on A School Night (Guest Bonus with Nina Chin)Love hosting our first guest! Xanthe sat down with Nina in Barcelona for a candid IRL convo that covers all the shit that we don’t see coaches talk about, online. From our journeys towards finding confidence letting our true selves be seen, the areas where we’re still works in progress, releasing control around our routines, letting go of our “working for the weekend” mindsets to shift from benders to balance, you’ll learn how we’ve leaned into self-trust as the backbone of our businesses and let having a lot of fucking fun lead the way.
Join the T...
2024-10-251h 10
Love You To The CoreLove Moving To BarcelonaEver had a scallop change your life and a shitty shower ruin it, in the same weekend? WE HAVE. In this episode we recap the highs and lows of our Barcelona trip, discuss being patient with each other through tax drama and low sales, Frank’s reveals his Winston Churchill kink, Xanthe realizes LA is a hoax (and she fell for it), why you need to put down roots in cities you’ll inevitably leave, how many times you should post each week (caution: pretty spicy!), how to know what your clients actually want to see from your content (caution: pret...
2024-10-221h 09
Love You To The CoreLove Seeing A Snake On A PlaneNOW WE’RE GETTING THE HANG OF IT... In episode two, we covered having no chill in business class, the ethics of co-opting intellectual property in the online space, solving the mystery of the barre class towelette, broadcasting nudity on airplanes, collab strategies inspired by Charli XCX, beer brand drama, how to transition your business Instagram into a personal brand account, and the MOST RUDE FMK of all time. If you have feedback on this episode or requests for the next, send Xanthe a DM to let us know! Hosted on Acast. See ac...
2024-10-151h 19
Love You To The CoreLove The First EpisodeIn our inaugural episode of Love You to The Core, we share how to embrace your inner hotness by doing more chores, why if you hate being on Instagram for your business you should actually JUST NOT, Xanthe’s entry into the Cottage Cheese Cult, Frank’s experience with a very theatrical scammer, how we finally got a handle on our spending habits and started actually following our household budget, a marketing campaign that made us question our morals, the dire landscape of news media, and a couple community-submitted questions + a wine-related FMK, to cap it all off.
2024-10-081h 05
The Space Betweenep 49: Slowing Down Without Losing Momentum: Trust Lessons from Xanthe AppleyardIn this week’s episode, my friend Xanthe Appleyard, 3/5 Sacral Generator, and my co-host of “Trust Fall”, joins me for a permission-giving and expanding conversation around the fear of losing momentum when we slow down, to pause, and to listen:
Topics covered in this episode:
Trusting The Process and Moving Through Fear
Navigating life and business as a Sacral Generator
Leading others by leading ourselves first
Self-Awareness and Personal Practice
Collaborations and our new group coaching program “Trust Fall”
Education & Strategy
Highest Sales Months * correction* June turned out to be the highest sales month
Profitable Pivots after a Hu...
2024-08-231h 00
Okay SisterHow to Create Content Intentionally & Rethink the Algorithm with Xanthe AppleyardXanthe Appleyard from Oh Sierra Creative chats with Scout and Mady about how to intentionally create content, master social media, and implement mindset shifts when it comes to the algorithm. Xanthe shares her strategy for Instagram stories, what we can control when it comes to our content, and how to connect with your community in a way that actually moves the needle. They also chat about being cringe, putting yourself out there, and what it means to provide value in an authentic way. Perfect for anyone who wants to be a content creator or who has a business that wants...
2024-03-1158 minBetter: The Brand Designer PodcastS8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh SierraToday I’m joined by Xanthe of Oh Sierra, a creative studio that help leaders and brands harness the potent power of community – online and IRL – through content marketing strategy, collaborative events, and creative spaces. In this education-packed episode we discuss the future of social media, what designers are overlooking in marketing, thought leadership, and more.Guest Information:Guest Name: Xanthe AppleyardGuest Business Name: Oh SierraGuest Website: https://ohsierra.ca/Guest Instagram: @ohsierracreativeInbox Question:"What’s...
2023-12-051h 09
Thinking About PodcastWhat You Need To Know About Creating Community Online With Xanthe Appleyard, Co-Founder of Oh Sierra CreativeToday, we're thinking about content and community with Xanthe Appleyard of Oh Sierra Creative. If you’ve been caught up in the what do I need to post today, who is my audience, how can I go viral cycle – today is the day you stop that and start looking at your social media presence like a leader. Xanthe co-founded Oh Sierra with her husband Frank – a creative agency specializing in strategy, design, and hospitality. They are the people helping you harness the power of community both online and offline – and they look cool AF while they do it.
2023-10-101h 05
Behind the Design70. Bulldozing Your Path + Authentic Thought-Leadership with Oh SierraI had the absolute pleasure of speaking with the Creatives behind Oh Sierra, Xanthe and Frank Appleyard. Over the last few years I have been following their journey and obsessing over their beautiful designs, open-hearted communication and knack for marketing, so it was amazing to finally sit down with them and get the deets on what they've been up to.
Xanthe and Frank Appleyard are the Founders of Oh Sierra, where they help leaders and brands harness the potent power of community through content strategy, content education and content creation leading conversations around radical authenticity, creative living...
2023-01-181h 12
High Tide17. Oh Sierra By The SeaThere are times where we leap into life with full heart and trust; wherein our dreams are made tangible. Even though life changing decisions can come with challenges, sometimes the only way through, is through.
Xanthe and Frank Appleyard share their adventurous story of moving from Canada to Tulum. They’re a beautiful couple that have curated a life by the sea whilst also running their thriving company, Oh Sierra. We dive deep into their journey, the struggles that came with it, and the abundance of discoveries they made along the way about themselves and the world around them.
Tune in...
2022-06-101h 00
Ylani Talks | Redefining Self-Care & Love for Your Mental HealthCreating Community & Leadership with Xanthe AppleyardI am joined by Xanthe Appleyard, co-founder of Oh Sierra, a Los Angeles and Tulum-based creative agency. As a creative agency that specializes in strategy, design, and hospitality, this company helps content creators develop strategies that attract aligned opportunity, a loyal community, and a culture of work and play. Xanthe began her company in 2020 after buying a house in Mexico. In today’s episode, Xanthe discusses how she leaped into the unknown by manifesting her dream and taking small steps toward her vision.
Additionally, we discuss the topics of learning how to embrace a more nomadic lifestyle as...
2022-05-0332 min
The Imperfect Professional PodcastBeing Open to Possibilities | Xanthe Appleyard of Oh SierraBeing Open to Possibilities | Xanthe Appleyard of Oh Sierra
“Hospitality is a mindset, it’s a means of connection”
This episode features podcast guest Xanthe Appleyard, partner and creative director of Oh Sierra. Xanthe goes more in detail about her unique business philosophy, “every brand is a hospitality brand”. We talk about common messages in the online business space that she puts blinders on for, and how she sets boundaries for herself in business and life. Xanthe is a digital nomad and is all about living a life that is aligned with her business.
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Follow Xanthe on Instagram: @xan...
2022-03-211h 06The Imperfect Professional PodcastBeing Open to Possibilities | Xanthe Appleyard of Oh Sierra“Hospitality is a mindset, it’s a means of connection”This episode features podcast guest Xanthe Appleyard, partner and creative director of Oh Sierra. Xanthe goes more in detail about her unique business philosophy, “every brand is a hospitality brand”. We talk about common messages in the online business space that she puts blinders on for, and how she sets boundaries for herself in business and life. Xanthe is a digital nomad and is all about living a life that is aligned with her business. ---Follow Xanthe on Instagram: @xantheappleyardFollow Oh Sierr...
2022-02-221h 06
FloInsider#16 Oh Sierra | Building a Brand That People Want to Connect with, While Staying True to YourselfToday’s episode is all about branding! Trust us, you will want to tune into this one!
Our guest is Xanthe Appleyard, the co-founder and Creative Director of Oh Sierra, a brand agency that focuses on helping business owners find a better, more authentic and meaningful way to connect to their audience.
Finding and developing your brand identity can be a lot of fun, but it’s also a really complex endeavor! We often think that getting a cute logo, some fonts and colors is all it takes to establish a strong brand. When in realit...
2021-03-2442 min