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Showing episodes and shows of
Anika@yourbrandamplified.com (Anika Jackson)
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Your Brand Amplified
Award-Winning PR Tactics: Elevating Brands with Melinda Jackson
Melinda Jackson's extensive experience in public relations, branding, and influencer marketing has positioned her as a leading figure in the industry. With over a decade of international expertise, she has successfully navigated the complexities of PR, working on high-profile campaigns that have garnered GRAMMY, EMMY, and PRSA awards. Melinda's untraditional approach emphasizes the importance of storytelling and emotional connection, allowing her clients to stand out in a crowded marketplace. Her strategic alignment with influencers further enhances brand visibility, demonstrating her ability to adapt to the ever-evolving dynamics of modern marketing. Her journey from a small-town girl in...
2025-09-01
32 min
Your Brand Amplified
The Win-Win Workplace: Building a Respectful, Engaged, and Productive Workforce with Dr. Angela Jackson
Dr. Angela Jackson’s work serves as a guide for organizations looking to thrive in a rapidly changing world. As the founder of Future Forward Strategies and a lecturer at Harvard Graduate School of Education, she is leading the charge in transforming workplaces to align with the evolving needs of the modern workforce. Her research and work emphasize the importance of work-life integration, psychological safety, and empowering employees with an ownership mindset. Dr. Jackson advocates for companies to listen to their employees, center their voices in decision-making, and embrace evidence-based strategies that create thriving, engaged workplaces. These approaches not on...
2025-03-11
39 min
Your Brand Amplified
Zen Power Program: Exploring Tibetan Resilience and Inner Fitness
The pursuit of inner fitness and self-care is essential for building resilience and overall well-being. Drawing inspiration from Tibetan culture, which emphasizes mindfulness and spiritual practices, individuals can strengthen their mental and emotional health. Meditation, prayer, and a commitment to spiritual growth provide valuable tools for enhancing one’s inner fitness, fostering peace, clarity, and balance in life. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. In times of illness or personal hardship, self-care bec...
2025-02-28
17 min
Your Brand Amplified
Zen Zone Circles: Cultivating Meaningful Connections for Holistic Growth
Personal growth thrives in the context of supportive communities where individuals can share ideas, receive encouragement, and be held accountable. Building these communities is essential, as they provide the emotional support and diverse perspectives necessary for transformation. Creating structured networks, like Zen Zone circles, allows individuals to connect, grow together, and nurture each other’s personal and professional development. These circles offer a space for individuals to share their challenges and successes, creating an environment that fosters growth and mutual support. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Tr...
2025-02-21
17 min
Your Brand Amplified
Fostering Open-Mindedness and Love Amid Political Division
In today’s politically charged environment, the emotional toll of political strife can create deep divides between individuals and communities. Tensions between countries like the United States and Canada often lead to heightened feelings of fear, anger, and frustration, making it difficult for people to engage in meaningful, empathetic dialogue. Understanding oneself is crucial for navigating these challenges, as self-awareness allows individuals to reflect on their emotions and engage with others from a place of empathy and open-mindedness. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this pr...
2025-02-14
27 min
Your Brand Amplified
Allan Knight’s Birthday Special: The Importance of Relationships, Gratitude and Personal Growth
Birthdays and life milestones offer powerful moments for reflection, growth, and self-awareness. These occasions invite us to pause and evaluate our progress, not just in terms of external achievements, but in recognizing our personal development, self-care, and the importance of self-love. Taking time to reflect on our journey allows us to celebrate our strengths, acknowledge our weaknesses, and make a commitment to continue evolving as individuals. It's through this process of introspection that we foster a deeper connection with ourselves and the people around us. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power...
2025-02-07
20 min
Your Brand Amplified
Overcoming the Blame Culture: Political Discourse with Compassion
In today's increasingly divisive political climate, cultivating inner clarity and self-responsibility is essential for navigating both personal and societal challenges. Blame culture has taken root in politics, with many focusing on assigning fault rather than seeking solutions. This toxic cycle stifles meaningful discourse and deepens societal divisions. To move beyond blame, individuals are encouraged to engage in self-reflection and compassion, focusing on finding common ground and fostering respectful, solution-oriented dialogue, even with political opponents. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the ...
2025-01-31
28 min
Your Brand Amplified
Overcoming the Pressure of Finding a Grand Purpose: A Guide to Personal Growth
Self-knowledge is a powerful tool in personal development, but it's only the first step in the journey toward self-actualization. While understanding who we are can provide clarity, true transformation requires consistent action. The path to personal growth is not about finding a grand purpose overnight but rather about becoming aware of our strengths, weaknesses, and opportunities for improvement. Through goal-setting and taking practical, actionable steps, we can begin to bridge the gap between where we are and where we want to be, turning self-awareness into real change. Allan Knight, a former Zen Monk, along with Anika Jackson...
2025-01-24
25 min
Your Brand Amplified
Balancing Being and Doing: Overcoming Procrastination and Embracing Self-Acceptance
Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. Balancing between being and doing is a constant struggle for many, especially when the pressure to achieve and be productive feels overwhelming. It's essential to find harmony between action and rest, as both are necessary for personal growth. Self-acceptance is key to overcoming guilt and procrastination, allowing individuals to take meaningful action without succumbing to fear or external pressures. Embracing moments of stillness enables clarity, inner regeneration, and more intentional d...
2025-01-17
28 min
Your Brand Amplified
Harnessing Inner Strength with Zen: How to Thrive in Challenging Situations
Delve into the Zen perspective on dealing with adversity, particularly in the context of the recent Los Angeles fires that have caused significant loss and displacement. Zen philosophy teaches that while suffering and grief are natural responses to life’s difficulties, they should not dominate our lives. Instead, we should aim to cultivate inner peace and self-mastery, which allows us to navigate challenges with clarity and compassion. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. Anika sha...
2025-01-10
14 min
Your Brand Amplified
Vision to Reality: How to Set Goals That Stick in 2025
Dive deep into the art of goal-setting, emphasizing the crucial connection between vision, emotion, and action. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program sharing their personal experiences and strategies for achieving ambitious goals. Anika outlines her 2025 aspirations, while Allan discusses his commitment to overcoming Parkinson's and expanding the impact of his work. To enhance accountability, Allan introduces the "consequence system," a unique approach that involves attaching undesirable consequences to unmet goals. This unconventional...
2025-01-03
23 min
Your Brand Amplified
Effective Communication Strategies: Mastering Rapport and Active Listening
Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. Dive into the importance of self-mastery and setting healthy boundaries in relationships. By emphasizing how practicing inner work, like self-reflection and self-acceptance, can improve communication and foster stronger connections, they highlight the value of assertiveness in expressing needs and maintaining a deeper, more meaningful dialogue. Allan and Anika also share insights on how personal experiences, such as overcoming insecurities, shape the way we relate to others. They explore...
2024-12-27
29 min
Your Brand Amplified
Holiday Communication: Embracing Kindness and Overcoming Insecurities for Stronger Connections
Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. Explore the essential role of effective communication in relationships, offering valuable advice on overcoming common barriers and improving connection. Emphasizing the importance of self-communication—understanding and reflecting on one’s own thoughts and feelings—as the foundation for healthier interactions with others, both share personal stories about how insecurities and past experiences have shaped their relationships and how self-acceptance and continuous personal growth are key to breaking negative communication patterns. ...
2024-12-20
32 min
Your Brand Amplified
Own Your Power and Navigate Life with Inner Peace
The journey to personal growth begins with cultivating an inner safe space—an emotional sanctuary where self-acceptance and self-love can thrive. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, guide individuals through this process in the Zen Activation Program. By embracing our authentic selves, we attract like-minded individuals and create deeper, more meaningful connections. Allan and Anika emphasize the importance of self-awareness in showing up fully in our relationships, bringing our true energy into every interaction, whether with family, friends, or partners. Authenticity and presence become the foundation of...
2024-12-13
20 min
Your Brand Amplified
Haute in Texas: From Fashion Editor to Franchise Guru with Aquila Mendez-Valdez
Discover the journey of Aquila Mendez Valdez, a Texas trailblazer whose career evolution from journalist to PR expert is a captivating blend of ambition and resilience. After spending eight impactful years in Houston, Aquila transitioned from her initial passion for journalism to a thriving career in public relations. This shift was fueled by her desire for greater flexibility and financial stability, allowing her to harness her storytelling skills in a dynamic and rewarding field. Aquila’s work is centered around empowering female entrepreneurs, offering her expertise to clients ranging from local startups to international brands. Her commitment go...
2024-08-26
35 min
Your Brand Amplified
AI’s Role in Academic Research: Ayush Garg’s "Answer This" Solution
From a teenage prodigy in artificial intelligence to a leading innovator in research tools, Ayush Garg’s journey is a compelling narrative of curiosity and perseverance. Growing up in a family of scientists, Ayush was immersed in a culture of inquiry that fueled his early interest in AI and NLP. By just 16, he had already made significant strides in the field, but it was his encounter with Dr. Peter Murray Rust that truly set the course for his future. Inspired to address the challenges researchers face with paper accessibility, Ayush moved to Singapore to refine his skills in marketing an...
2024-08-16
33 min
Your Brand Amplified
Feras Alhlou: From Layoffs to 8-Figure Launchpads
Ever wondered how a sudden layoff could be the best thing to ever happen to you? Join me, Anika Jackson, as I chat with Feras Alhlou, a formidable entrepreneur who turned an unexpected job loss into a thriving series of startups. Feras opens up about the heartbreak of losing his VP role in Silicon Valley and how leveraging his network led him to co-found a business during the dawn of the internet. Through his story, you'll gain invaluaNavigating the tumultuous waters of career setbacks can often lead to unforeseen opportunities. This is precisely what we explore in the latest...
2024-06-21
34 min
Your Brand Amplified
Navigating the Digital Marketing Maze with David Forman
Ever wondered what it takes to leap from the safety of a corporate ladder to the free-fall of entrepreneurship? David Forman, COO of Clarity Creative Group, joins us to unravel this very mystery. His story is one of tenacity and creativity, transitioning from a Walgreens store manager to mastering the realms of marketing and SEO. In our candid conversation, David lays bare the pivotal moments of his career evolution, from the coding bootcamp that sparked his digital journey to the strategic refinements that shifted his side project into a booming business. Prepare to be inspired by a tale of...
2024-05-16
36 min
Your Brand Amplified
Crafting a Successful Launch Blueprint with Narek Vardanyan's Expertise
Prepare to be captivated as I, Anika Jackson, sit across from the remarkable Narek Vardanyan, the mastermind behind Prelaunch.com. Are you ready to transform your product launches into success stories? Narek's journey is rich with lessons from early setbacks to crowdfunded triumphs, all rooted in the diverse cultural insights from his Armenian heritage and American experiences. In a candid narrative, he shares the significant impact of preparation and strategic pre-launching, offering a lens into the vital role of connecting with your audience and validating ideas before they hit the market. Venture into the world of innovation...
2024-05-06
28 min
Your Brand Amplified
Bill Walsh on Building a Brand that Communities Trust
Discover the transformative journey of Bill Walsh, Founder of The Objection Box, who leaped from fitness expert to sales virtuoso, as he imparts his wisdom on overcoming objections and thriving in the sales industry. His story, carved from the disciplines of military service and personal training, is a masterclass in adaptability and resilience. I, Anika Jackson, sit with Bill to peel back the layers of his success, exploring how his shift during the pandemic wasn't just a change in career, but a strategic move that played to his strengths. His narrative is a testament to the idea that the...
2024-03-28
31 min
Your Brand Amplified
From Intern to IPO: Eric McHugh and the Future of Web3 Commerce
Join us for a riveting conversation with Eric McHugh, a digital media maven and Web3 aficionado, as he maps out his remarkable journey from intrepid intern to a pivotal player at Snap during its IPO. A blend of personal anecdotes and professional insights, Eric's story is rich with moments that underscore the value of weaving your true self into your work. From the strategic depths of chess to the disciplined art of Muay Thai, and transformative meditation retreats, Eric's pursuit of authenticity isn't just inspiring, it's a blueprint for molding a career that's as fulfilling as it is successful.
2024-03-22
37 min
Your Brand Amplified
Manuj Aggarwal on Democratizing the World Through Artificial Intelligence Breakthroughs
Imagine embarking on a voyage through the transformative landscape of artificial intelligence with a pioneer who has emerged from a small Indian town to become a beacon of innovation. Manuj Aggarwal joins me, Anika Jackson, to unravel his path to becoming an AI virtuoso, holding the torch to illuminate the future of technology. We navigate through his humble beginnings, his inspiring ascent, and the indelible mark he's making on healthcare, education, and the expanding AI frontier. Throughout our conversation, we tackle the pressing issues of job displacement and inherent biases within AI, ensuring a nuanced discussion that celebrates technology's...
2024-03-14
38 min
Your Brand Amplified
Crafting the Future of Online Business Strategy with Matthew Stafford
Embark on a digital odyssey with Matthew Stafford, the sage of revenue optimization from BuildGrowScale, whose alchemy lies in melding concrete business acumen with the fluidity of e-commerce. As your host, Anika Jackson, I'm thrilled to present a dialogue brimming with Matthew's metamorphosis, revealing how he sculpted success out of the digital ether. His narrative is a treasure trove for anyone navigating the e-commerce seas, complete with psychological anchors and data-driven sails to guide you towards increased sales and unforgettable customer experiences.Imagine a world where each click leads your customers closer to a purchase they feel...
2024-02-28
40 min
Your Brand Amplified
Brian Childress's Strategies for Successful Tech Partnerships and AI Integration into Software Development
Ever wondered how a non-tech background morphs into software engineering expertise? Brian Childress, a seasoned software engineer and technical advisor, sits with me, Anika Jackson, to recount his unexpected foray into the tech world and the fine art of juggling a thriving tech career with a vibrant family life. Our conversation traverses the hidden intricacies of the software that underpins our daily routines and the consistent aspects of software development that have stood the test of time, despite the rapid pace of technological advancement.Elevate your professional identity and learn the secrets of managing international collaborations in...
2024-02-12
37 min
Your Brand Amplified
The Art of Building a Resonant Content Empire with Aaron Witnish
Join me, Anika Jackson, for a captivating conversation with Aaron Witnish of Content Only, where we unearth the art of storytelling in today's digital landscape. Have you ever wondered how a simple online interaction can spark a thriving enterprise? Aaron's journey began with just that – an accidental Zoom call that led to the creation of his agency, now a beacon for genuine, conversational content that connects with audiences on a deeper level. From the early days of securing digital licensing rights, to becoming a maestro of Google ads, and adapting to the ever-evolving demands of content marketing, Erin's narrative is...
2024-02-07
51 min
Your Brand Amplified
Unlocking Entrepreneurial Success: Strategies for Breakthroughs and Business Growth with Tami Jaffe
Ever feel like you're on the brink of a breakthrough but aren't sure how to leap? That's where Tami Jaffe steps in. Tami, a former Fortune 100 VP turned entrepreneur mentor, joins me, Anika Jackson, to unravel the secrets behind a successful business leap. As we navigate through her personal narrative, you'll discover how energy healing and a holistic approach can play a pivotal role in your entrepreneurial journey, helping you break free from limiting patterns and step into your power.Taking that first step towards entrepreneurship can be shrouded in uncertainty, but clarity is the beacon that...
2024-01-31
32 min
Your Brand Amplified
Maximizing Memory Mastery with Chester Santos: Techniques, Tales, and Training for Cognitive Enhancement
Unlock the full potential of your memory with Chester Santos, the "International Man of Memory," who transforms the art of recall into an accessible skill for all. From championing the United States National Memory Championship to inspiring audiences worldwide, Chester takes us on a journey through his memory-enhancing techniques. Discover how these strategies are not just for show but offer tangible benefits — like giving students, such as my daughter, an edge during finals week. Hear Chester's own narrative twist, from his days in law school to code and, finally, to the mastery of memory, and how this has shaped hi...
2024-01-22
30 min
Your Brand Amplified
Amplifying Your Brand Experience: Inside the World of Experiential Marketing with Kitty Hart
Ever wondered how a brand can capture your heart and senses, creating that unforgettable moment you just can't stop talking about? Prepare to have that curiosity satisfied as we sit down with the vibrant Kitty Hart, VP of Client Brand Experience at Heroic Productions, for an insightful journey through the evolving world of experiential marketing. Kitty doesn't just share her story; she peels back layers of this sensory-rich industry, from its tangible goods origins to today's immersive brand adventures.Navigating the fast-paced shift to the digital domain, this episode doesn't shy away from the hurdles and triumphs...
2024-01-18
39 min
Your Brand Amplified
Revolutionizing the Sales Game: Trust, Branding, and Adaptation with Bill Caskey
Prepare to be captivated as I, Anika Jackson, engage in a thought-provoking conversation with the legendary Bill Caskey of The Advanced Selling Podcast and Caskey Training. Journey with us as Bill recounts his evolution from a struggling salesman to a top-tier sales coach and author. His pioneering flipped sales model promises an innovative approach for sales professionals eager to transform their technique. Our discussion peels back the layers of traditional sales tactics, revealing the crucial role of addressing a prospect's problems and how this focus can be a true game-changer in the industry.Embark on a deep...
2024-01-11
39 min
Your Brand Amplified
Mastering Operations: Scaling Success in Digital Businesses with Jhana Li
Discover the operational secrets of successful digital businesses with our guest Jhana Li from Spy Class Ops. In our candid conversation, Jhana unpacks her transition from international political economy to becoming a titan of operations, sharing her innovative strategies and the Spyglass method, which is revolutionizing how startups scale. We'll reveal not just the what, but the how of avoiding the CEO bottleneck syndrome and fostering a business model that thrives sustainably.Join us on a journey through the heart of purpose-based entrepreneurship, where operations aren't just a necessity but the lifeblood of a business's vision. You'll...
2024-01-10
34 min
Your Brand Amplified
Securing Market Dominance with Quality Content and Savvy Marketing with Michael Marchese
Embark on a journey with me, Anika Jackson, as I converse with Michael Marchese of Tempesta Media, a man whose marketing prowess is as compelling as the technology-driven solutions his company offers. Throughout our chat, we unravel the complex tapestry of content marketing, pinpointing exactly where businesses commonly trip up. Michael, a veteran in the marketing trenches, shares the pitfalls of underestimating content strategy—from the reliance on interns to the juggling of freelancers—and how these missteps can cause more than just a headache for your business.Dive headfirst into the enthralling world of AI in cont...
2023-12-25
47 min
Your Brand Amplified
Blending Hustle with Home Life: Dan Peterson's Journey to Social Media Mogul
Ever wondered how a social media mogul balances family life with entrepreneurial hustle? Join me, Anika Jackson, as I sit down with Dan Peterson of Flip Switch Social Media, a man whose career trajectory defies convention and epitomizes the agility needed in today's digital marketplace. We unravel Dan's story, from his early days in web design to mastering the social media sphere, all while maintaining his roles as a devoted husband and father.The entrepreneurial journey is rarely a straight path, and in this episode, we pull back the curtain on the twists, turns, and surprising life...
2023-12-21
47 min
Your Brand Amplified
Gary Garth: Creating a Blueprint of Success from Denmark to the Silicon Valley of Latin America
Get ready to navigate the exhilarating entrepreneurial journey of Gary Garth, a seasoned entrepreneur, accomplished author, and CEO at elev8. Since launching his first e-commerce store in Denmark back in 2002, his path has been marked by innovation and transformation. Now, Gary is not only leaving his mark in the digital marketing and tech-enabled services sector but is also contributing to Medellin, Colombia's ambition of becoming the Silicon Valley of Latin America. Discover the importance of a solid go-to-market strategy and the necessity of a sales DNA as Gary dissects his The Zero to 100 Million Sales Blueprint. Unravel...
2023-10-23
35 min
Your Brand Amplified
The Evolution of a CEO: Unpacking Kelley Thornton's Career in Skincare
What does it take to transition from a college student to a CEO of a successful men's skincare brand? Kelly Thornton, the mastermind behind Tiege Hanley, shares his remarkable entrepreneurial journey with us. Kelly’s story kicks off from his simple college days, running a painting business and culminates in him becoming a corporate executive, before ultimately taking the plunge into entrepreneurship. As he traversed from the global corporate world of Unilever and Dial to launching Purchase Point, Kelly shares invaluable insights on risk tolerance, astute financial management, and the art of leveraging past experiences.As we di...
2023-10-05
27 min
Your Brand Amplified
From Athlete to Author: The Extraordinary Journey of Chancellor K Jackson
Get ready to embrace the unexpected in our latest conversation with Chancellor K Jackson - from a football field hero to an English teacher in Beijing. His journey is anything but ordinary, a testament to his resilience and an unwavering spirit. It's a story of a man who turned a corner from his life as a highly recruited athlete, explored an entirely new career path, and eventually transformed into a figure of survival, knowledge, and inspiration.Things took a steep turn when Chancellor was arrested in Beijing for drug use. But this was not the end, rather...
2023-09-28
33 min
Your Brand Amplified
Exploring the Power of CBD and Wellness with Sylvia Orizaba and Corene Summers
Did you know that CBD could be a pain relief alternative to painkillers? Join me as I sit down with Sylvia Orizaba, the trailblazing founder of Secret Essentials, a Chicago-based CBD company. And not just Sylvia, but also with Corene Summers, a wellness coach and reiki master who combats her Lyme disease with a blend of Western and Eastern medicine. These two extraordinary women have been working collaboratively for nearly half a decade, making waves in the wellness space and bringing relief to many.What does it take to carve your own path in the crowded CBD...
2023-09-06
30 min
Your Brand Amplified
Faith, Teamwork, and Success in Marketing: Craig Andrews' Journey
Discover the groundbreaking strategies that marketing expert Craig Andrews, founder of Allies4Me, has honed throughout his incredible journey from a design engineer in the semiconductor industry to living in Japan and studying at Nagoya University. In this captivating episode, Craig opens up about the high-pressure world of technology and the lessons he learned about the power of behavioral economics in marketing.Learn about the concept of an 'irresistible first-time offer' and how it can help nudge customers towards making a larger purchase. Craig shares his insights on the importance of building trust with potential customers when...
2023-07-31
42 min
Your Brand Amplified
Victor Manzo's Journey to Effortless Success: The Dance of Life & Mindset Coaching
When Victor Manzo, an ambitious and passionate chiropractor, hit his financial peak after five years, he chose to take a financial hit and soul-search for a business model that would bring him fulfillment and success on his own terms, leading to an unexpected journey of self-discovery.You will learn:1. How Victor Manzo achieved effortless success by practicing 80-90% "being" and 10-20% "doing"2. How Victor Manzo applied quantum physics, neuroscience, and energy healing to create a successful chiropractic practice3. How Victor Manzo shifted his practice to focus on pediatrics, pregnancy, and holistic care to maximize...
2023-02-16
50 min
Your Brand Amplified
From Biggest Loser in Hollywood to Multimillionaire Celebrity Entrepreneur: Clint Arthur's Journey of Authenticity
Clint Arthur is a multimillionaire celebrity entrepreneur who went from being the "biggest loser in Hollywood" to becoming a successful businessman. He is an expert in self-help and personal transformation, having invested in himself to become a better version of himself.After years of struggling to make his parents proud, Clint Arthur discovers his true identity and unlocks his superpower to become a famous international star, transforming from a Wharton Business School Taxi Driver to a mentor for celebrities and five US Presidents.You will learn:1. Discover how Clint Arthur achieved success after leaving...
2023-02-13
54 min
Your Brand Amplified
Creating A Garden of Inspiration: Jen McDonald of Garden Girls
Jen McDonald is an entrepreneur and co0founder of Garden Girls, a garden design company in Houston. She has an entrepreneurial spirit and a creative eye, having studied interior design, calligraphy, and gardening. She is passionate about creating beautiful, custom gardens that fit the lifestyle and personality of her clients.Jen McDonald had always dreamed of being an entrepreneur, but her lack of knowledge about the business side of things held her back. After a 180 degree career switch, she found herself with the opportunity to ask herself what she really wanted. Inspired by a movie and her...
2023-02-09
26 min
Your Brand Amplified
Retire As You Desire with Bill Bloom: Financial Planning, Investing & Making Your Money Work For You
Bill Bloom is a family man and entrepreneur who teaches people how to make their money work for them. He is the CEO and founder of Retire as You Desire and Diane Money, two companies dedicated to helping people reach their financial goals.In this episode, you will learn the following:1. How to retire with the money you have and make it work for you2. How to build a successful business with multiple revenue streams and a great team3. How to align your values and make thoughtful decisions about who to work with and...
2023-02-06
40 min
Your Brand Amplified
Charles Brecque on His Journey to Empower Business Users with Legislate
Charles Brecque is the founder of Legislate, a platform that empowers business users to create lawyer-approved contracts without legal involvement. He has a background in engineering and business development, and is passionate about solving the problem of long contract negotiation times.Charles Breque was an engineer and business developer who was constantly frustrated by the delays caused by legal processing. After losing contracts due to legal negotiation delays, he set out to create a platform that would empower business users to create lawyer-approved contracts without getting legal involved. Brecque knew that he lacked the legal and technical...
2023-02-03
28 min
Your Brand Amplified
Stop No-Shows & Grow Your Business: Jonathan Zacks' Story
Jonathan Zacks, a 20-year veteran of running his own businesses, embarks on a risk-filled journey to solve the problem of missed appointments and prevent revenue loss, discovering the power of taking calculated risks along the way.You will learn how business scheduling solutions can help you save time, increase productivity, and gain control over your workflow.In this episode, you will learn the following:1. How has reframing the concepts of trying and doing helped Jonathan Zacks' business?2. What strategies has Jonathan Zacks used to successfully market Go Reminders?3. How has Jonathan Zacks...
2023-02-01
34 min
Your Brand Amplified
From Film to Digital: Gary Pageau's Journey to Dead Pixel Society
Gary Pageau is a Michigan native and 25 year veteran of the nonprofit world. He is the founder of Dead Pixel Society, a marketing consulting company that specializes in creating communities for the photography industry.Here's what I cover with Gary Pageau in this episode:1. How the digital revolution impacted the photography industry and the Photo Marketing Association.2. The entrepreneurial journey of Gary Pageau and how he built his own community, the Dead Pixel Society.3. How customer data can inform marketing strategies and strategies for improving traffic from search engines.Experience the thrill...
2023-01-30
51 min
Your Brand Amplified
Revolutionizing Orthodontics: Dr. Ingrid Murra's Journey
When Dr. Ingrid Murra was a child she felt insecure about her teeth, and now she is on a mission to empower Orthodontists to build digital practices, so that everyone can access quality care and gain confidence in their smiles.You will learn the secrets of successful start-up business development and how to take your business to the next level.In this episode, you will learn the following:1. The power of a smile and how it can transform a person's life2. How to empower orthodontists to build digital practices and offer high quality...
2023-01-27
25 min
Your Brand Amplified
Unwrapping Opportunity: Simon Leslie's Journey to Create a Global Travel Empire
Simon Leslie is the founder and chief executive of Inc, the global travel media company. He is a prolific author, brand expert, and an expert in handwriting, hypnosis, micro- expressions and body language.Simon Leslie was always looking for creative solutions to the problems he faced. At 17, he started his first job selling insurance door-to-door and soon found success in real estate. Through the 80s property crash and a recession, Simon found ways to make deals and financing when no one else could. All these experiences created the threads of knowledge and skills that Simon needed to...
2023-01-25
48 min
Your Brand Amplified
Vinnie Potestivo: From Street Corner Discovery to Becoming the Voice of Media & Music
Vinnie Potestivo is an Emmy Award winning media advisor, creative economist and host and editor in chief of I Have a Podcast. He has worked with some of the biggest names in the industry, from MTV to Whitney Houston, and uses his empathetic skills to help people create and make impactful podcasts.In this episode, you will learn the following:1. How Vinnie Potestivo used his empathetic and people-pleasing qualities to launch a successful career in the media industry.2. How Vinnie Potestivo leveraged his technical skills to help create MTV's Talent Development Department.3. How Vinnie...
2023-01-23
57 min
Your Brand Amplified
Sabrina Stocker: Skipping a Degree to Get an MBA and Breaking the Internet
Sabrina Stocker is a tennis player, entrepreneur, and publicist known for her appearance on BBC One's The Apprentice. She is the founder of the largest tennis company in the UK and has since gone on to launch a software company that went viral.In this episode, you will learn the following:1. How Sabrina Stocker leveraged her personal brand to gain trust and generate half a million website subscribers within six weeks.2. The importance of long-term relationships with media outlets and a clear CTA for successful PR.3. How Sabrina Stocker was able to gain admission...
2023-01-20
29 min
Your Brand Amplified
Crisis PR: Navigating Risk with David Oates
David Oates is a former Navy Public Affairs Officer and corporate PR specialist with decades of experience in crisis communications and PR. He now works with organizations of all sizes to help manage their online reputation and respond to crisis events.In David Oates's unexpected journey from Navy officer to crisis PR expert, he must use his empathetic and action-oriented approach to help organizations of every size navigate the risk of reputation-damaging cyber attacks, employment matters, and more.In this episode, you will learn the following:1. How to be prepared for and respond to...
2023-01-18
46 min
Your Brand Amplified
Unlock Your Business Capital with LaJuan Hughes
LaJuan Hughes is the CEO of two companies, a marketing company and a business finance company. He helps entrepreneurs get business capital through new strategies and leverages his personal credit to fund businesses.When LaJuan Hughes quickly learned that lack of funding was the number one reason businesses fail, he boldly leveraged his personal credit to acquire over $300K in 0% APR business capital, inspiring others to do the same and helping entrepreneurs succeed.Here's what LaJuan Hughes and I cover:1. Leveraging personal credit to fund business endeavors2. Applying the principles of personal finance...
2023-01-16
29 min
Your Brand Amplified
The Power of Commons: How Two Women Are Disrupting the Cannabis Industry
Tahira Rehmatullah is the co-founder and CEO of Commons, a CBD wellness brand for women. She has been in the cannabis industry since 2014, and is passionate about increasing access to education and financial opportunity for a wider range of people. Jacqueline Bennett is the co-founder and COO of Commons. She has a background in financial advisory and consumer retail, and is passionate about helping women improve their health and wellbeing.In this episode, you will learn the following:1. The different ways that cannabis and CBD products can help people with mental, physical, emotional and financial wellbeing.
2023-01-13
46 min
Your Brand Amplified
From Truck Driver to Millionaire with Daniel Martinez: The Automated Entrepreneurial Journey of Hive Mind
Daniel Martinez is a 30-year-old entrepreneur who started his journey at 25 in the trucking industry. He is the creator of Hive Mind, a software CRM to help businesses grow, and is also involved in real estate deals. His goal was to help business owners automate their systems and become millionaires - but the challenge of pivoting and adapting to a new business landscape proves a difficult journey.You will learn:1. How Daniel Martinez successfully pivoted from a truck driver to a successful entrepreneur.2. How businesses can automate their processes to amplify their time and get...
2023-01-11
29 min
Your Brand Amplified
Uncovering the Power of SEO with Brandon Leibowitz
Los Angeles native Brandon Leibowitz, from SEO Optimizers, set out to build his own business and ended up ranking above government websites with his entrepreneurial drive and expertise in digital marketing, content and backlink strategies.You will learn how to optimize your webpages for higher search engine rankings with easy-to-follow SEO strategies.In this episode, you will learn the following:1. What tactics and strategies does Brandon Leibowitz use to optimize websites for search engine visibility and traffic?2. How does Brandon Leibowitz approach backlink building for maximum success?3. What tips does Brandon Leibowitz...
2023-01-09
30 min
Your Brand Amplified
From Corporate Grind to Brand Disruption: Kimjera Whittington's Journey
Kimjera Whittington is an experienced marketer and PR professional who left corporate America to start her own branding design and strategy agency, Global Marketing. She specializes in helping businesses and brands grow and scale their business through the power of storytelling, brand differentiation, and market disruption.Here's what I cover with Kimjera Whittington in this episode:1. How to Leverage the Power of Storytelling, Brand Differentiation and Market Disruption for Business Growth2. How to Effectively Build and Manage a Team of Creatives3. The Process Involved in Crafting a Brand Identity, Message and Story
2023-01-06
25 min
Your Brand Amplified
Di-Di Hoffman: From Farm to Field - Becoming the Rainmaker
After growing up in a farming community, Di-Di Hoffman, an introvert and reluctant leader, embarks on a journey of entrepreneurship, overcoming imposter syndrome and discovering his "Rainmaker" skills to build a successful business and network of relationships.You will learn:1. Learning the importance of responsibility, camaraderie, building networks, and specialization in business.2. Discovering the pitfalls of not conducting proper market research and having the wrong people involved in a business.3. Experiencing the power of reinvesting in a business and the lessons of imposter syndrome.Get The Profitable Podcast Guesting Toolkit...
2023-01-04
42 min
Your Brand Amplified
Colin Shaw on How to Elevate Customer Experience
Colin Shaw is an original pioneer of 'Customer Experience.' LinkedIn has recognized him as one of the 'World's Top 150 Business Influencers', where he has 291,000 followers. Shaw’s Customer Experience company, Beyond Philosophy LLC, has been recognized by the Financial Times as 'one of the leading management consultancies for the last four years in a row. Shaw is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 5% of all podcasts by BuzzSprout. Shaw has written seven best-selling books on Customer Experience.https://beyondphilosophy.com/podcasts/We'r...
2023-01-02
45 min
Your Brand Amplified
Shylynn Oubre on Creating Your Own Path
Shylynn Oubre is an entrepreneur, wife, mother, and Arizona native who resides in Charlotte, North Carolina. She launched a clean beauty line, Shhy Beauty, after years of trying to find the perfect solutions for her skin on the market as a child who not only struggled with the nuances of being the first biracial child in her family, but also not having access to the current norms of YouTube channels and ethnic beauty aisles in retail stores.Shylynn created this brand to share a piece of herself with the world, and create a community to empower individuals...
2022-12-30
22 min
Your Brand Amplified
Untangle the Email Marketing Knot with Liz Wilcox
Liz Wilcox is a serial entrepreneur and the queen of email marketing. She's built her career around helping others untangle the email marketing knot and create products that people actually want and need.Here's what Liz Wilcox and I cover:1. The importance of email marketing, and how it can be used to connect with customers and build trust2. The importance of staying top of mind with customers, and how often they need to be emailed3. The importance of sharing value with customers, and how this can be done through personal updates and stories
2022-12-29
47 min
Your Brand Amplified
The Catalytic Power of Marketing: How to Convert Curious Individuals into Paying Customers with Alison Knott
Alison Knott is a marketing consultant who specializes in helping brands with a social good mission reach their ideal audiences. She has a background in graphic design, web development, and analytics, and brings her skills in these areas to her work in helping brands create compelling content, grow their online visibility, and convert website visitors into customers or donors.In this episode, you will learn the following:1. What was the catalystic moment that they thought they had to start thinking about you?2. What are the questions being asked and what makes you different?3. What...
2022-12-28
42 min
Your Brand Amplified
From Dreamer to Doer with Regina Bell
For the past eight years, Shenomenal Woman Regina Weatherspoon-Bell served as Deputy Director for the First District San Bernardino County Supervisor. During the past twelve years she’s guided her non-profit, Dreamers, Visionaries & Leaders (DVL) Project to become a well-known established brand providing cultural enrichment programs and scholarships throughout the High Desert. She serves on several Boards including Providence Health Care Regional Board and High Desert Community Foundation. She remains an advisor to the CEO of Lil Mogul Holdings owned by notable actress, director, and producer, Kim Fields.https://www.dvlproject.com/We're happy you're he...
2022-12-27
34 min
Your Brand Amplified
Transformation through Spiritual Self Awareness with Bianca Page
As a licensed and ordained minister, soul developer, spiritual and relationship coach, Shenomenal Woman Bianca Page was raised in the Spiritual Israel Church, where she currently serves on several auxiliaries. A talent development manager and attorney at a major law firm, graduate of UCLA, Loyola Law School (Los Angeles), and the Israel Spiritual School of Theology, she has served on boards for both philanthropic and spiritual growth purposes. She co-founded The C.O.R.E of U—Community of Restoration and Enlightenment—inspiring individuals to develop self-awareness and transformational practices. https://www.thecoreofu.com/We're happy...
2022-12-26
25 min
Your Brand Amplified
A Study in Hope: From Trauma to Resiliency with Dr. Danyelle Beal
Shenomenal Woman Dr. Danyelle S. Goitia Beal earned her doctoral degree in Clinical Psychology from The Chicago School of Professional Psychology. Her dissertation; Trauma and Resiliency in Black American Women began a journey of breaking the stigma of traumatic events that plague the Black community. Dr. Beal contributed to an anthology titled Shenomenal Women that became a #1 Best Seller. Simultaneously, she completed her pre-doctoral internship supporting survivors of domestic violence, sexual abuse and within the LGBTQIA2+ communities. As a trauma survivor, Dr. Beal has overcome insurmountable odds that has formed her journey through healing which she calls “hea...
2022-12-23
30 min
Your Brand Amplified
Leave Behind the People Pleaser and Discover Yourself with Carol Swanson Carr
Shenomenal Woman Carol Swanson-Carr was born and raised in British Columbia, Canada and immigrated to the USA in 1986. Carol received a degree in Design and Marketing. These skills allowed her to travel with the company she worked for to open a design store in several cities in Canada, and then to Southern California to do the same. Carol continues to live in Southern California and enjoys spending time with her children and grandchildren. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
2022-12-22
36 min
Your Brand Amplified
A Journey to the Catalyst Within with Pamela Lathan
Shenomenal Woman Pamela Lathan is an entrepreneur; an HR Consultant with a focus in Organizational Development/Virtual Professional Development Training; and COO of Workplace Chaplain Services. Pamela's journey began working in corporate as an "unschooled" employee who later went back to school and the realization that she is her own catalyst. Pamela has a Master’s Degree in Human Resource Management and 20+ years of HR experience in corporate America. Connect with her on LinkedIn.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! ...
2022-12-21
32 min
Your Brand Amplified
Unleashing Your Creativity with Theresa Shellcroft
Shenomenal Woman Theresa Shellcroft founded tps Creative Expressions, Inc, a 501 C-3 organization that promotes the arts in the community, in 2004. The programs fosters creativity, appreciation, and awareness of the value arts.Her personal artworks have been exhibited in galleries and museums around the country. She has work in private and public collections including the Afro American Museum of History and Culture, Wilberforce, Ohio and the Anacostia Museum of African American History and Culture, Smithsonian Institution, Washington, DC.In addition to fostering her own creative expression, she is dedicated to the fostering of creative expression in o...
2022-12-20
16 min
Your Brand Amplified
Shenomenal: Tasha Champion and the Power of Being Phenomenal
"Shenomenal: Women Who Gave Up Excuses and Made a Way Through Life's Most Challenging Times" is a book that will inspire you to lead a more purposeful and empowered life. In this episode, you will learn: 1. What it means to be "shenomenal" 2. The importance of using your voice 3. The power of vulnerability and surrenderTasha Champion is a transformational coach and the lead author of the book, "Shenomenal." Tasha's mission is to help women connect to their intuition and step into their power so they can create the life they want.htt...
2022-12-19
28 min
Your Brand Amplified
How to Use the Venture Builder Model to Create, Operate, and Scale Startups with Andy Kieffer
Andy Kieffer, an early stage software exec turned entrepreneur, helps brands connect with social media content creators in an authentic way that actually sells products. He is currently the CEO of Voxfeed, an influencer marketing platform, and a partner in a venture capital firm that invests in Mexican startups. You will learn:1. How Guadalajara, Mexico has become a tech hub, producing more IT and tech graduates than the Bay Area each year.2. How Andy Kieffer's company helps brands connect with social media content creators in a way that is more authentic and effective than traditional i...
2022-12-16
40 min
Your Brand Amplified
How to Automate Your Business for Success with Michelle Nedelec
Digital marketing expert Michelle Nedelec shares her story of how she went from computer programmer to successfully marketing and automating businesses.In this episode, you will learn the following:1. What is business automation, and how can it help simplify and streamline a company's operations?2. What are some examples of marketing automation that can help save time and improve efficiency?3. What are the pros and cons of using virtual assistants versus automation to manage tasks and projects?This report will do a diagnostic of your website including your SEO, functionality, consumer readiness...
2022-12-15
28 min
Your Brand Amplified
Mickey Anderson on Why Hustle Culture is Toxic
Mickey Anderson is a marketing strategist, speaker, and educator. She coaches and consults businesses on their marketing, helping them to grow their businesses. Mickey Anderson helps you find the right balance of marketing for your business without sacrificing your health or family.Here's what I cover with Mickey Anderson in this episode:1. How hustle culture is toxic and can lead to burnout2. The importance of taking time to rest and recover3. How to be the best version of yourselfFind free resources, tools and tips to hustle less and profit more. h...
2022-12-14
41 min
Your Brand Amplified
Andrew Wang on Growing Your Business with a Blog
Andy Wang is a Managing Partner at Runnymede Capital Management and host of Inspired Money, a Forbes Top 10 Personal Finance Podcast By Financial Advisors. In this episode, you will learn the following:1. How to use digital marketing to grow a small business2. How to use a blog to answer customers' questions and improve SEO3. How to start and grow a successful podcastWhether you want to launch a side hustle, pay down debt, or give money to charity, listen to Inspired Money because big things begin with just a little inspiration. https://ww...
2022-12-13
44 min