Shows
BV durch die bankTesten digitaler operationaler Resilienz unter DORADer Digital Operational Resilience Act (DORA) verpflichtet alle Unternehmen des Finanzsektors, ihre IKT-Systeme und -Prozesse regelmäßig zu überprüfen. Dazu soll ein risikobasiertes, proportionales Testprogramm etabliert werden. Worauf Sie dabei achten sollten, welche grundlegenden Tests dazugehören und wann sich die Unterstützung durch Externe anbietet, darüber sprechen wir mit Alexandros Manakos, Cyber Security-Experte und Geschäftsführer von Apollon Security. Wir unterhalten uns außerdem über die erweiterten „Thread-Led Penetration Tests“, mit denen reale Cyber-Angriffe simuliert werden.2025-06-0416 min
Navigating Data - The apollon PodcastBuilding Brands and Friends – A Sneak Peek into Innovation Day 2025In this Deep Dive episode of “Navigating Data – The apollon Podcast”, we take you behind the scenes of the 11th apollon Innovation Day, happening on July 3, 2025, at the iconic Mercedes-Benz Museum in Stuttgart. This year’s theme – “Building Brands and Friends – From Data to Desire” – is all about transforming data into emotional brand experiences that foster lasting customer loyalty.Your hosts dive into the event’s vision, and introduce the inspiring lineup of keynote speakers and customer success stories, including:Stefan Wenzel, former executive at eBay, Otto, Tom Tailor and McLaren: “Navigating Change – Rethinking Retail”Dr. Christian Bischof, economi...2025-04-0313 min
Navigating Data - The apollon PodcastDAM vs. other storage solutions: A comparison with CMS, SHAREPOINT AND DROPBOXIn this episode of the Navigating Data podcast, we delve into the growing significance of digital asset management (DAM) in today’s increasingly visual world. Traditional storage solutions like CMS, SharePoint, and Dropbox often fall short when it comes to managing large-scale visual assets efficiently. We explore the essential features of a robust DAM system, including advanced search capabilities, version control, and streamlined workflows, while highlighting the transformative potential of AI integration for automation and enhanced functionality.We’re also excited to introduce OMN, our cloud-based digital asset management solution designed to help organizations build and protect a vi...2024-12-1713 min
Navigating Data - The apollon PodcastSpring-cleaning for Product DataIn Episode 10 of the podcast "Navigating Data," the discussion centers on the vital practice of 'spring cleaning' product data to enhance quality and prevent shopper abandonment, as 87% of consumers leave purchases due to inconsistent product information. The episode outlines eight key criteria for effective product data management, including completeness, correctness, uniqueness, and integrity, while emphasizing the necessity of Product Information Management (PIM) systems for automating data cleaning. It also highlights global data management challenges, such as cultural and linguistic considerations, and introduces apollon's OMN PIM solution as a tool for maintaining data quality. The episode concludes with a reminder...2024-12-1011 min
Navigating Data - The apollon PodcastAutomation in PIM systemsIn Episode 9 of the "Navigating Data" podcast, the discussion centers around the transformative role of automation in Product Information Management (PIM) systems. The episode begins with an introduction to how automation enhances efficiency and accuracy in managing product data across various channels, highlighting its integral role in Industry 4.0. Real-world applications such as automated data onboarding, AI-generated product descriptions, and seamless information syndication are explored, demonstrating how these technologies streamline operations. The conversation also addresses the significance of data maintenance and quality control, emphasizing the importance of consistent and accurate product information in enhancing customer experience and driving business success...2024-12-0308 min
Navigating Data - The apollon PodcastHow a PIM can reduce your returnsIn Episode 8 of the apollon podcast "Navigating Data," the discussion centers around the critical issue of product returns in e-commerce, highlighting that nearly 25% of packages were returned to sellers in 2022, which significantly impacts shipping costs, processing, and profit margins. The episode emphasizes the challenges of online shopping, including the inability to physically interact with products, and the necessity for robust return policies, particularly in markets like Germany. A key takeaway is the importance of accurate product information, supported by apollon's OMN PI system, and the role of Digital Asset Management (DAM) in providing high-quality visuals to enhance product representation...2024-11-2611 min
Navigating Data - The apollon PodcastUnlocking Composable Commerce: The Future of E-Commerce FlexibilityIn this enlightening episode of the apollon podcast, "Navigating Data," hosts dive deep into the transformative world of composable commerce. As businesses increasingly seek agility and customization in their e-commerce strategies, understanding the interplay between composable commerce, product information management (PIM), and digital asset management (DAM) becomes essential.Listeners will learn about the foundational concepts of headless commerce and microservices, which serve as the building blocks of a flexible e-commerce platform. The discussion emphasizes the importance of strategically orchestrating these elements to create a cohesive system tailored to unique business objectives.The episode highlights how...2024-11-1911 min
Navigating Data - The apollon PodcastUnlocking Success: Mastering Platform Strategies for the Digital AgeIn this enlightening episode of the apollon podcast, we delve into the critical world of platform strategies, revealing that a staggering 77% of German companies lack a clearly defined approach. Join our hosts as they break down the essentials of platform strategy, emphasizing the importance of Product Information Management (PIM) and Digital Asset Management (DAM) in creating a seamless digital ecosystem.Listeners will learn how to assess their current data landscape, choose the right software solutions, and implement effective strategies for data migration and ongoing training. The discussion also highlights the transformative role of AI in automating tedious...2024-11-1211 min
Navigating Data - The apollon PodcastUnlocking SEO Success: The Power of Digital Asset ManagementIn this episode of the apollon podcast, "Navigating Data," we delve into the crucial relationship between digital asset management (DAM) and search engine optimization (SEO). Join us as we explore how effective DAM can serve as a turbocharger for your SEO performance, transforming your visual content into a powerful tool for attracting and engaging your target audience.We discuss the often-overlooked importance of visuals in SEO, emphasizing that high-quality images, videos, and graphics are essential for capturing attention in today's digital landscape. Discover how optimizing file sizes and formats can significantly enhance website speed, ultimately improving user...2024-11-0511 min
Navigating Data - The apollon PodcastWhy PIM is not possible with ExcelIn this engaging episode of the apollon podcast, we delve into the transformative world of Product Information Management (PIM) and why relying on traditional tools like Excel can hinder your business's growth. Join us as we explore the complexities of modern product data, from descriptions and images to specifications and translations, and how a dedicated PIM system can streamline processes, enhance data quality, and improve customer experiences. We discuss the advantages of having a centralized hub for product information, automation features that reduce tedious tasks, and the importance of adapting to emerging trends like the Digital Product Passport. Discover...2024-10-2909 min
Navigating Data - The apollon PodcastFrom Paper to Pixels: The Evolution of Product Information ManagementIn this engaging episode of the apollon Podcast, "Navigating Data," hosts dive deep into the fascinating history and evolution of product information management (PIM). Starting from the era of manual processes like paper catalogs and printed spreadsheets, they explore how businesses transitioned to digital systems to manage product data efficiently. The discussion highlights the critical importance of accurate product information in the age of e-commerce, where every detail can influence a customer's purchasing decision.Listeners will learn how the rise of smartphones and multi-channel retailing transformed PIM, necessitating visually appealing and easily accessible product information across various...2024-10-2807 min
Navigating Data - The apollon PodcastMastering Product Pages: Key Elements for Boosting Online SalesIn this episode of the apollon Podcast, hosts Sam and Alex delve into the essential components of creating effective product pages that drive conversions. Drawing insights from an article titled "Ten Elements of a Successful Product Page", they explore how even the smallest details can transform casual browsers into eager buyers.The discussion covers critical elements such as the importance of descriptive product names that highlight unique features, the necessity of high-quality and engaging images, and the value of providing multiple views and zoom functionalities to replicate an in-store shopping experience. They emphasize the significance of being...2024-10-2208 min
Navigating Data - The apollon PodcastThe Secret to Successful Data Structures: A Deep Dive into PIM and DAMIn this inaugural episode of our podcast "Navigating Data," we explore the essential role of Product Information Management (PIM) and Digital Asset Management (DAM) systems in modern businesses. Why are these systems crucial for success? We explain how structured data forms the foundation for efficient processes and supports consistent communication with customers. This episode offers valuable insights and real-world examples that help businesses unlock the full potential of their data.You can read more in our corresponding blog post: https://hubs.li/Q02Vh2KX02024-10-2218 min
OMT - WebinareFRIDAY Insights: DAM-Software (Accaputo, Kaufmann, Baum, Lücke & Hofer)Geht Dir die Kontrolle über Deine digitalen Schätze verloren? Verschwendest Du mehr Zeit mit der Suche nach Dateien als mit der eigentlichen Arbeit?
In der heutigen digitalen Welt werden Unternehmen mit einer Flut von Daten konfrontiert. Doch die Menge an Daten ist nicht das Problem – es ist die Art und Weise, wie man damit umgeht. Digitale Inhalte gehen im Chaos verloren und das Wiederfinden kostet wertvolle Zeit und Ressourcen.
Die Lösung für digitales Chaos: DAM!
Mit einer DAM-Software kannst Du Deine digitalen Assets zentral speichern, organisieren und verwalten. So findest Du schnell und einfach das, was Du benöti...2024-03-151h 29
FAHRTWIND. AUF KURS IN DIE ZUKUNFTTobias Marks: Einfach und elektrisch in Job und AlltagTobias Marks, selbst ein überzeugter Fahrer eine E-Autos, erläutert in dieser Folge, wie es seinem Unternehmen gelungen ist den Fuhrpark fast komplett auf E-Autos umzustellen. Ein E-Auto fährt Tobias Marks aus Überzeugung und hat den Umstieg bisher nicht bereut. Im Podcast spricht er über seine Erfahrungen, den Umgang mit Reichweite und Ladestationen und die Software-Komponenten, die für Ihn das E-Auto als Gewinner im Vergleich zum Verbrenner dastehen lassen. Er geht auch auf die Herausforderungen im Unternehmen sowie die unterschiedlichen Bedürfnisse seiner Mitarbeiter:innen ein und warum ein Großteil der Belegschaft vom E-Auto überzeugt werden konnte.ap...2024-02-1328 min
IT und TECH PodcastDEIN eCommerce-Boost für 2024 (Best of Onlineshop, PIM und E-Commerce Marketing 2023) #ITundTECHIn diesem Podcast haben wir die besten Momente aus unseren beliebtesten eCommerce-Folgen 2023 zusammengefasst und bieten dir einen umfassenden Einblick in die neuesten Trends, Tipps und Tricks rund um das Thema eCommerce / Onlineshop, PIM und E-Commerce-Marketing.🔗 Hier die Links zu allen Folgen, die wir in dieser Folge angesprochen haben. Klicke auf die Links, um zum jeweilige Interview in voller Länge zu kommen und weiterführende Informationen zu erhalten:1️⃣ Conversion Optimierung – Best Practice in DACH für 2024,Kay Lehmann, CEO der converlytics GmbH 🔗 [Link]: https://youtu.be/rAOCk8In5SM 2️⃣ Bessere Produktdaten dank PIM in mittelständischen B2B-Onlineshops | deltaP...2024-01-0825 min
IT und TECH PodcastKI im PIM – für ein deutlich effizienteres Product Information Management | apollon bei #ITundTECHIn dieser Episode des ITundTECH Podcasts sprechen wir mit Norbert Weckerle, CEO der apollon GmbH, über die Potenziale Künstlicher Intelligenz im Product Information Management (PIM). Erfahren Sie, wie ein KI-basiertes PIM Unternehmensprozesse automatisiert und so sowohl E-Commerce als auch Marketing auf eine neue Stufe hebt.Im Gespräch werden die vielfältigen Aufgaben eines PIM-Systems erläutert und welche Abteilungen in Unternehmen davon profitieren. Ein Schwerpunkt des Gesprächs liegt dabei auf dem Qualitätsmanagement des PIM-Systems von apollon. Norbert Weckerle teilt außerdem ein Praxisbeispiel, bei dem wir uns ansehen, wie ein PIM bei einem bekannten Unterneh...2023-07-3131 min
EinBlick – nachgefragt🎙#EinBlick – nachgefragt Felix Hoffmann: Was macht Purpose Health und welche digitalen Innovationen brauchen wir?EinBlick – nachgefragt
Podcast mit Interviews und Diskussionsrunden mit Expert:innen des Gesundheitswesens
Was macht Purpose Health und welche digitalen Innovationen braucht das Gesundheitswesen?
Fachjournalistin und EinBlick-Redakteurin Frederike Gramm sprach mit Dr. Felix Hoffmann, Vorstandsvorsitzender von Purpose Health und Professor für Digital Health.
Felix Hoffmann studierte an der Heinrich-Heine-Universität Düsseldorf Medizin, wo er auch promovierte, und hat einen Master in Healthcare Management sowie einen in Medizinrecht.
Er leitet die Stabsstelle Medizinische Prozessentwicklung am Klinikum Darmstadt und ist dort auch als Notarzt tätig. Außerdem hat er eine Professur für Digital Health an der Apollon Hochschule der Gesundhe...2023-03-0112 min