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Scale or Die#15: Chris Savage, CEO of Wistia, the company that helps businesses use video betterOur interview with Chris covers a whole lot: from his relationship with his co-founder (who also happens to be his freshman year college roommate) to the many risks he's taken over the years to grow to nearly 1 million accounts & tens of thousands of paying customers!
Along the way, Chris has approached growth in an incredibly interesting way. He's one of the biggest proponents of brand advertising, he takes calculated creative risks other CEOs would avoid, and of recent, he's raised a debt round to buy out his investors.
Overall, Chris thinks about business in...2019-08-2000 minScale or DieProduct Launch 4: You win the launch before you launchIn this week’s episode, I’m subbing in my good friend and co-founder, Chris Hull. While I’ve been focused on leading the Product Team for our Lifecycle Campaigns product, Chris has been helping lead the launch team for our Smart Content product.
So often in business, we tend to think about things as controllable or non-controllable. But when you launch a product, it can be overwhelming as you think of all the things that are completely out of your control.
At Proof, we have been focusing on what we can control, how we can pr...2019-08-0900 min