Shows
Branding MattersHow to Build a Courageous Brand That Stands Out - Bill PetrieSend us a textToday I’m thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that’s become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive leadership in the promotional products industry, Bill is recognized for his ingenuity, generosity, and unwavering commitment to helping businesses grow and stand out in today’s crowded marketplace.Bill’s approach at Brandivate is all about igniting and accelerating client growth through market innovation, purposeful storytelling, and a relentless pursuit of excellence. Whether...2025-05-1631 min
Between 2 Brands PodcastEp. 7 - David Shultz from commonskuIt’s Friday and time for Ep. 7 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill does a quick industry news roundup where he discusses the “Stanley vs. Stanley” lawsuit and the fact that PPAI Expo was officially a waste-free event! Afterwards, Bill is joined by David Shultz from commonsku where they talk about how the promotional products industry is handling tariff uncertainty and what inspired Bill to take up (gulp) running. As is our custom, Bill asks David some awkward “Five Easy Questions” that aren’t to be missed...and there might be a rapid fire at the...2025-02-2638 min
Between 2 Brands PodcastEp. 6 - Alex Paschal from WarwickIt’s Friday and time for Ep. 6 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill goes on a rant about specific social posts that slam branded merchandise suppliers and why those posts accomplish nothing. After that, Bill is joined by Alex Paschal from Warwick where they talk about specific professional lessons they’ve learned that have helped them in their personal lives and what they have learned from role models (and what they hope to teach). Plus, Bill asks Alex some awkward “Five Easy Questions” that you don’t want to miss.
A HUGE thanks to our fri...2025-02-1930 min
Between 2 Brands PodcastEp. 5 - Lindsay Bons from IDLineIt’s Friday and time for Ep. 5 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on DOGE as it relates to the promotional products industry why this makes LEAD from PPAI more important than ever. After that, Bill is joined by Lindsay Bons from IDLine to talk about the importance of building strong business relationships and tactfully bridging the age gap. Plus, as always, Bill asks Lindsay “Five Easy Questions” to get to know her a bit better.
A BIG thanks to our good pals over at Seven Sourcing for sponsoring this fine b...2025-02-1237 min
Between 2 Brands PodcastEp. 4 - Brett Schaffer from SoapboxTime for Ep. 4 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares some thoughts on tariffs and how toxic the conversation has become and how the fact that Super Bowl ads come out make the gameday experience “less than.” After that, Bill is joined by Brett Schaffer from Soapbox to talk about the most memorable Super Bowl ads – both good and bad and how each of them is integrating AI into their everyday businesses. Plus, as always, Bill asks Brett “Five Easy Questions” to get to know him a bit better.
A HUGE thanks to our friend...2025-02-0539 min
Between 2 Brands PodcastEp. 3 - Brittany Frase from HIRSCHTime for Ep. 3 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on the passing of Fred Albrecht and some very questionable (and irritating) email marketing practices before being joined by Brittany Frase from HIRSCH where they discuss shedding bad industry energy and who Bill’s promo grandpa (i.e., mentor) is in the industry. Plus, as always, Bill asks Brittany “Five Easy Questions” to get to know her a bit better.
A HUGE thanks to our friends at SHEPENCO for sponsoring this fine broadcast. For 92 years – and four generations – SHEPENCO has defined stability...2025-01-2934 min
Between 2 Brands PodcastEp. 2 - Josh Ellis of PPAITime for Ep. 2 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares the best and worst parts of his week in Las Vegas before being joined by Josh Ellis from PPAI where they discuss the value of consumer branding on children’s toys and how one might handle the first week in a new job. Plus, as always, Bill asks Josh “Five Easy Questions” which were…uncomfortable.
A HUGE thanks to our friends at BEL Promo for sponsoring this fine broadcast. Beyond the deep inventory and low minimums, BEL Promo is now offering 2-day production on a lar...2025-01-2344 min
Between 2 Brands PodcastEp. 236 - The Final Ride of Promo UPFrontThat’s right, it’s Ep. 236 and the FINAL Promo UPFront #podcast…EVER! This week, hosts Kirby Hasseman and Bill Petrie share the reasons why they decided to end their run – as well as their podcasting plans for the future, discuss one more Promotional Products Professionals post on Facebook that was anything but professional, Kirby surprises Bill with some questions that might surprise you, Bill rounds up one last “rapid fire” so he can tell Kirby he’s wrong, and so much more!
A HUGE thanks to our friends over at Seven Sourcing for sponsoring. When you’re ready to show your client...2025-01-0852 min
Between 2 Brands PodcastEp.1 - Nick Lateur of Merch.aiAnd here we go with Ep. 1 of the Between 2 Brands podcast with your host, Bill Petrie. This week Bill shares some thoughts on the end of the Promo UPFront podcast and his plans for this new piece of content before being joined by the one and only Nick Lateur from Merch.ai discussing topics that range from rebranding the Gulf of Mexico to how restaurant branding influences eating habits on the road. Plus, as always, Bill asks Nick “Five Easy Questions” which you do NOT want to miss.
A HUGE thanks to our friends at CoasterStone for sponsoring this inaugural broa...2025-01-0638 min
Between 2 Brands PodcastEp. 235 - Dissecting PPAI Education and Conference DayIt’s Ep. 235 and the first episode of the Promo UPFront #podcast in 2025! This week, hosts Kirby Hasseman and Bill Petrie talk about the education available at PPAI Expo, discuss the 2024 most overrated marketing trends according to CMO’s, grade Netflix on their NFL broadcast debut, bring back “rapid fire” with a battle of restaurant chains you might frequent when you travel, and so much more!
A BIG thanks to our friends over at AWS. If you’re looking for a trusted partner that will transform your business in 2025, look no further than AWS. Heck, you can even visit with them in pe...2024-12-2733 min
Between 2 Brands PodcastEp. 234 - Reviewing the Biggest Promo Headlines of 2024!It’s time for Ep. 234 of the Promo UPFront #podcast and it’s also the final episode of the year! This week, hosts Kirby Hasseman and Bill Petrie talk about the biggest stories of 2024, share end of the year book recommendations, applaud a fantastic feel-good story from Kaeser & Blair, discuss planning big events around big games, and so much more!
A BIG thanks to our pals over at BEL Promo for sponsoring this fine broadcast. They have something HUGE in the works and can’t wait to share with all the promo world on January 15, 2025. If it’s from BEL Promo, y...2024-12-2429 min
Between 2 Brands PodcastEp. 233 - PPAI Hires New President and CEO, Drew HolmgrenIt’s the final Friday before the holidays so you know it’s time to drop Ep. 233 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the hiring of Drew Holmgren as the new President and CEO of PPAI, ASI shares the 2024 Product of the Year, Knoss Apparel announces that it will close by the end of the year, and they share some “Santa Dad Jokes” to get everyone in the holiday spirit!
A HUGE thanks to our friends over at PPAI for sponsoring this award-winning podcast! If you don’t want “promo fomo,” there is still...2024-12-1828 min
Between 2 Brands PodcastEp. 232 - Pantone Reveals the 2025 Color of the YearIf it’s Friday, then it’s time to drop Ep. 232 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the Pantone Color of the Year and the surrounding hoopla on the annual reveal, the efficacy of Amazon getting into the automobile sales business, KFC “rocks” a new promotion on their famous chicken bucket, Kirby gets quizzed on how long he could survive only drinking certain beverages, and so much more!
A BIG thanks to our friends at ArtworkServicesUSA (AWS). For 24 years, AWS has been the trusted industry partner for complete back-office and innovative technolo...2024-12-1330 min
Between 2 Brands PodcastEp. 231 - Virgin Mobile Rolls Out an AI Granny to Combat ScammersBaby, it’s cold outside which means it’s time to drop Ep. 231 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the big move at American Solutions for Business which kicks off the BMSS (Branded Merch Silly Season) and make some predictions for what might be announced in the coming weeks, discuss an interesting Australian law that will ban social media access for children under 16, applaud Virgin’s use of AI to combat scammers, opine on what to do when a rebrand falls flat (we’re looking at you, Jaguar), and so much more!
GI...2024-12-0431 min
Between 2 Brands PodcastEp. 230 - Things We Are Thankful For in the Promotional Products IndustryIt’s the blackest of all Friday’s, so you know it’s time to drop Ep. 230 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about weird email habits that need to stop immediately, Hasseman Marketing celebrates 20 years in business, people are up in arms about an orange juice packaging redesign, Bill and Kirby share things they are thankful for in the branded merchandise industry, and so much more!
A BIG thanks to our friends over at Shepenco for sponsoring this platinum-level podcast! For over 90 years – and four generations – they have been the pillar of stabili...2024-11-2635 min
Between 2 Brands PodcastEp. 229 - Tips For Managing Potential Tariffs With Your ClientsIt’s the last Friday before Thanksgiving, so you know it’s time to drop Ep. 229 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about the proposed tariffs by the president-elect and how to manage potential pricing implications with your clients, share some practical tips for advance planning with PPAI Expo on the horizon, discuss how one social media platform is allowing users to reset their algorithms to better tailor feeds, and so much more!
A HUGE thanks to the good-strongs over at PPAI for sponsoring this fine broadcast! Don’t forget to make plans...2024-11-2034 min
Between 2 Brands PodcastEp. 228 - Something Wicked This Way Comes...In Terms of ProofreadingIt’s the Ides of November and absolutely time to drop Ep. 228 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about how to best maximize your most important piece of digital real estate, why one might attend one large industry trade show in January over another, the biggest heart in the industry makes a huge impact on hurricane relief, a toy manufacturer has a “wicked” marketing problem, the return of rapid fire, and so much more!
A HUGE thanks to our pals over at Logo Mats for sponsoring this fine broadcast. NOW is the time t...2024-11-1333 min
Between 2 Brands PodcastEp. 227 - How to Handle a Branded Merch RecallYou know it’s Friday when a fresh-from-the-oven episode of the Promo UPFront #podcast is delivered piping hot direct to you! This week hosts Kirby Hasseman and Bill Petrie talk about the recent branded merchandise recall involving HALO and how it’s a blueprint for handling similar situations, the impact of a potential breakup of Google forced by the U.S. Department of Justice, specific rules outlined for passenger compensation when air travel goes awry, a ridiculous study paid for by your tax dollars regarding large passenger vehicles, and so much more
A HUGE thanks to our good friends over at A...2024-11-0631 min
Between 2 Brands PodcastEp. 226 - Handicapping the Race for President & CEO of PPAIIt’s the first Friday of November which means it’s absolutely time for Ep. 226 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie handicap the potential candidates for the next President & CEO of PPAI, Chilis creates sales through some marketing genius (and what we can learn from it), Kirby gives some fantastic advice for following-up after an end-user show, and so much more!
A HUGE thanks to our friends over at Seven Sourcing for sponsoring this fine broadcast! When you’re looking for a trusted partner that will not only demystify custom direct importing but help you tu...2024-10-3033 min
Between 2 Brands PodcastEp. 225 - The Disparity in Campaign Merch SpendingIt’s Friday which means it’s time for Ep. 225 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie talk about the disparity in spending on election promo, missed merch opportunities at tourist attractions, ways to remove friction (both internally and externally) to help fuel growth, the efficacy of flying cars, and so much more!
A BIG thanks to our friends over at Logo Mats for sponsoring this world-class broadcast! When your client needs point-of-purchase floor mats that are bright, bold, and durable, visit logomatsllc.com to see all their amazing product offerings!2024-10-2328 min
Between 2 Brands PodcastEp. 224 - Who Should Pay Credit Card Processing Fees?If it’s Friday, then you know it’s time to drop a brand-new episode of the Promo UPFront #podcast! For Ep. 224, hosts Kirby Hasseman and Bill Petrie dissect the ASI Power 50 list, discuss the credit card processing fees charged by suppliers, ponder if putting more resources into print make good business sense, opine on whether rebranding a product truly impacts sales, and so much more!
A HUGE thanks to our pals at PPAI for sponsoring this fine broadcast. When you register for the PPAI Expo in January, make sure you sign up for the LEGENDARY PPAI Expo party! Until Dece...2024-10-1834 min
Between 2 Brands PodcastEp. 223 - Honoring Industry Icon, Paul Kiewiet, As He Approaches RetirementYou bet it’s time for Ep. 223 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie wish an industry icon and friend, Paul Kiewiet, Godspeed as he approaches retirement, share some strategies to ensure you have an amazingly profitable fourth quarter of 2024, opine on the value of Home Depot forcing management to spend a day working in the retail stores once per quarter, more fun in the Promotional Products Professionals Facebook page, share a TRUE Marketing Genius of the Week, and so much more!
A HUGE thanks to our friends at AWS. For 24 year they have he...2024-10-1128 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 102 - "Grilling Sales with the Pitmaster"Do you need more sales? Is your marketing not up to stuff to generate interest in leads? If that sounds familiar, then today's Success Stories guest Bill Petrie with Brandivate will be just the ticket. For years, Bill has been actively helping companies succeed in educating the promotional products industry with his blend of humor, unique perspective and clarity of thought. He is one of the industry's leading sales thought leaders. This episode is one you're going to recommend to your staff and probably listen to more than once. So get your pin ready!2024-10-0945 min
Between 2 Brands PodcastEp. 222 - Communicating the Impact of the Dockworkers StrikeOf course, it’s time for Ep. 222 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie discuss PPAI’s Leadership Development Conference event in Dallas and share some key takeaways, applaud the promo do-gooders who are helping folks in the wake of the devastation caused by Hurricane Helene, ponder about how and what to communicate to clients in relation to the longshoreman’s strike, share their thoughts on Pink Floyd selling their music catalog (as well as band name and likenesses) to Sony, the return of “Party in the Back,” and so much more!
A HUGE thanks to...2024-10-0434 min
Between 2 Brands PodcastEp. 221 - Industry Shocker: AIA Acquired by iPROMOTEuHeck yes, it’s time for Ep. 221 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie share some thoughts on the purchase of AIA by iPROMOTEu, how each would approach fixing Tupperware after their recent Chapter 11 filing, discuss board leadership shift taking place at PPAI, have a giggle (or two) at an Australian ad campaign to help people overcome “poo paranoia,” and so much more!
A BIG thanks to our friends over at BEL Promo for sponsoring this fine podcast! When it comes to lowest minimums, the deepest inventory, 5-Star and A+ service, and simplified pricing…yeah, yo...2024-09-2728 min
Between 2 Brands PodcastEp. 220 - Dissecting a Fascinating Return to Office StudyYou bet your sweet bippy it’s time for Ep. 220 of the Promo UPFront #podcast! This week the original good-time player-men (Kirby Hasseman and Bill Petrie) talk about the Koozie Group/Tervis partnership and how it may impact the promotional products industry, share some trends for CMOs, dig deep into a fascinating Return to Office study, ponder why a formerly secret government agency would launch a public podcast to recruit talent, hope that new podcast deals result in a mega-payday, and so much more!
A HUGE thanks to our friends over at Logo Mats for sponsoring this fine broadcast. NOW is...2024-09-2031 min
Between 2 Brands PodcastEp. 219 - Why Consumers Feel Ignored by AdvertisersHeck yes, it’s time for Ep. 219 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about valuing self when sharing services, discuss an interesting study showing people are increasingly feeling ignored by advertisers, debate whether an iconic company should go through with their rebranding plans, ponder the ramifications of the tipping culture entering the world of collegiate athletics, and so much more!
A HUGE thanks to PPAI for sponsoring this fine broadcast! NOW is the time to register for the amazing PPAI Expo! Taking place January 13 – 16, 2025, there is no better way to start your year...2024-09-1329 min
Between 2 Brands PodcastEp. 218 - Disconnecting to Maintain Mental HealthYou KNOW it’s time for Ep. 218 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie share strategies to disconnect and maintain mental health, discuss the importance of resurrecting the concept of boredom, laugh at the silliness of the viral TikTok trend of essentially robbing a bank using your own account, Kirby blind ranks the top five foods to eat while watching football, and so much more!
A HUGE thanks to our pals over at Seven Sourcing. With over 25 years of experience, they completely demystify direct custom overseas sourcing and helps you turn your next idea in...2024-09-0633 min
Between 2 Brands PodcastEp. 217 - Handling a Nightmare OrderIt’s 5150 time which means we are dropping Ep. 217 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie review how PPAI manages elections to the board, discuss the efficacy of a musical “artist” securing the naming rights to a college football stadium, share strategies on how to handle a nightmare order, Bill interviews Kirby about the new book he wrote with his dad, and so much more!
A big thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. They are running a free freight/free setup special on four of their most popular writin...2024-08-3030 min
Between 2 Brands PodcastEp. 216: Marketing Strategies to Avoid Digital FatigueTime for Ep. 216 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo discuss overcoming digital marketing fatigue, invasive hotel room searches for conferences, whether glass cases protecting items from theft at stores creates consumer friction, a deep dive into who would win the bizarre competitions on “The Ocho,” and so much more!
A BIG thanks to our pals at Hirsch for sponsoring this fine broadcast! They are the perfect combination of quality, innovation, and credibility! Check them out at hirschpromo.com!2024-08-2335 min
Between 2 Brands PodcastEp. 215: Is Cold Calling Still Effective for Driving Business Growth?If it’s Friday, you know it’s time to drop Ep. 215 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the promo pair dig deep into the amazing ASI End-Buyer survey, discuss whether tradeshows should take place over a weekend, finally debate whether cold calling is alive and well or as dead as the dodo, and so much more – you can’t even imagine how much more.
A BIG thanks to our friends over at Logo Mats for sponsoring this fine broadcast! For 20 years, Logo Mats has provided a thankful industry of indoor, outdoor, and point of...2024-08-1639 min
Between 2 Brands PodcastEp. 214: Was S&S Activewear buying alphabroder on Your 2024 Bingo Card?Friday mornings mean one thing and one thing only: time for a brand new, oven-fresh episode of the Promo UPFront #podcast! For Ep. 214, hosts Kirby Hasseman and Bill Petrie discuss the surprising acquisition of alphabroder by S&S Activewear and what it may mean for the industry, Elon Musk wages war (and files lawsuits) on potential advertisers, the myth of “made in China” meaning inferior merch, promo superstar Mandi Rudd launches an amazing project outside the branded merchandise space, dissecting an article suggesting the four things high performers do every Friday, and so much more!
A HUGE thanks to our pals...2024-08-0937 min
Between 2 Brands PodcastEp. 213: The Branding Impact of Southwest Airlines' New Seating PolicyYou know it’s time for ep. 213 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the perfect marriage of Sweeter Cards and Maple Ridge Farms, the branding implications of Southwest Airlines moving away from open seating, the backlash for Google’s “Gemini” commercial, the short and long-term efficacy of marketing clickbait, the “Marketing Genius of the Week,” and so much more!
A BIG thanks to our friends at Certified Marketing Consultants for sponsoring this fine broadcast! Whether your looking to grow by acquisition, understand the value of your business, or someone to help you navigate...2024-08-0230 min
Between 2 Brands PodcastEp. 212: ASI Chicago and the 2024 Counselor AwardsOf COURSE it’s time for ep. 212 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie review Bill’s experience at the ASI Show and the Counselor Awards, more silliness in the Promotional Products Professionals Facebook page, whether educational webinars are impactful, the overreach of the International Olympic Committee when it comes to enforcing fake merch, the “Marketing Genius of the Week,” and so much more!
A BIG thanks to our good friends at BEL Promo for sponsoring this fine broadcast! When it comes to the lowest minimums in the industry, the deepest inventory, 5 star and A+ servi...2024-07-2626 min
Between 2 Brands PodcastEp. 211 - HUGE Leadership Change at PPAIYou know it’s Friday when Ep. 211 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie drops! This week the dynamic duo talk about the big news of Dale Denham departing PPAI, Sticker Mule mixes business with politics and has predictable results, Greece considers a six-day work week to grow the economy, the intended and unintended impact of Amazon’s Prime Day, Bill asks Kirby for advice on things to do in Chicago, and so much more!
A HUGE thanks to our good friends at Hirsch for sponsoring this fine broadcast! As one of the most forward-thinking organizations in t...2024-07-1933 min
Between 2 Brands PodcastEp. 210 - Selling Through Economic UncertaintyIf it’s Friday (and it is), then you know it’s time for Ep. 210 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss how the dichotomy of the current economic perception and whether you should discuss it with your clients, the efficacy of Netflix turning vacant department stores into entertainment centers, share strategies for selling through a sales slump caused by uncertainty, review the most effective TV ads so far in 2024 and what, if any, lessons can be gleaned from that information, and so much more!
A HUGE thanks to our friends at Logo Mats...2024-07-1234 min
Between 2 Brands PodcastEp. 209 - Marketing(?) the New PPAI WebsiteEven though it’s a holiday weekend, it’s time for Ep. 209 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the new PPAI website and a missed opportunity, lessons from communication failures, Bill shares a little about his first vacation in a decade, HIT Promotional Products makes a HUGE hire, advice for getting back into work-mode after a vacation, and so much more!
A BIG thanks to our friends over at Seven Sourcing for sponsoring this fine broadcast. When you’re looking to turn your next client idea into something that becomes truly iconic...2024-07-0533 min
Between 2 Brands PodcastEp. 208 - Industry Media: Reporting News vs. Creating ConversationsYou darn well know it’s time for Ep. 208 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about industry media and the difference of reporting news and creating conversations, the inherent friction of updating phone apps, wonder if we are in a “promotion recession,” discuss a MASSIVE sports retirement, bring back rapid fire, and so much more!
A BIG thanks to our friends over a Shepenco for sponsoring this fine broadcast! With four generations of family ownership over 91 years, Shepenco defines stability in an era of change. Head over to shepenco.com today!2024-06-2831 min
Between 2 Brands PodcastEp. 207 - How Suppliers Can Avoid Obscene Hotel A/V ChargesYou know it’s time for Ep. 207 of the PromoUPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie celebrate officially eclipsing the amount of episodes of unScripted by listening to congratulatory messages from some VERY important Americans, talk about obscene room charges from hotels and how one clever supplier avoided them, discuss “telephoneaphobia” for people under the age of 40, debate the merits of a bill in New York State that would restrict children’s access to social media, and so much more!
A BIG thanks to our sponsor in BamBams who continue to change the game by working smarter, better...2024-06-2129 min
Between 2 Brands PodcastEp. 206 - Apple's Ingeniously Simple Way of Avoiding Employee BurnoutOh yes, it’s time for Ep. 206 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss how suppliers can better support the marketing efforts of multi-line reps, Apple’s ingeniously simple way to reduce burnout, talk about the lessons learned from Bill’s recent health scare and diagnosis, how entrepreneurs can plan a vacation where they can fully unplug, play a vacation-themed rapid fire, and so much more!
A BIG thanks to our friends at Logo Mats for sponsoring today! They want to celebrate their appearance (#53 if you’re scoring at home) on the PPAI 100 by givin...2024-06-1444 min
Between 2 Brands PodcastEp. 205: Should You Institute "Friday Hours" Over Summer?It’s Fri-yay and time for Ep. 205 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the efficacy of instituting “Friday Hours” over the summer, the difference of making purchases on a small vs. big screen, dive into Dr Pepper eclipsing Pepsi as the number two soft drink by way of a case study in branding, opine on why so many big music acts are canceling tours, and so much more!
A HUGE thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast! When you’re looking to turn your next idea int...2024-06-0729 min
Between 2 Brands PodcastEp. 204: Debating "The End of Merch"Buckle up, buttercup, because it’s time for Ep. 204 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie tackle the GQ opinion piece on what they call, “the end of merch,” discuss international perspectives on the U.S. promotional products industry, ponder the future with S&S Activewear deploying robots in distribution centers, opine on the Indy 500 banning political branding on cars, and so much more!
A HUGE thanks to our friends over at Shepenco for sponsoring this fine broadcast! As a fourth-generation family-owned business, Shepenco defines stability. Check out shepenco.com for your next writing instru...2024-05-3134 min
Between 2 Brands PodcastEp. 203 - Digesting the PPAI 100 ListsIt’s time for Ep. 203 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into PPAI 100 lists, take a critical look at the recruiting practices in the industry, ponder how to create a world record in promo, shed some light on micro advertising campaigns, and so much more!
A HUGE thanks to our pals over at BEL Promo for sponsoring this fine broadcast. When a client asks you if you can create branded merchandise that’s available, cost-effective, and magical, feel confident in saying, “Yes! I can BEL Promo that!”2024-05-2432 min
Between 2 Brands PodcastEp. 202 - How Much Does Band Drama Impact Brand Legacy?It’s Friday and time for Ep. 202 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the importance of PPAI L.E.A.D and what it’s like to advocate for the promotional products industry, discuss how Gemline has rebranded as a “public benefit corporation,” chat about how the NFL is going deeper into the world of streamed content, ponder whether a legendary metal band has tarnished their brand due to continual drama, and so much more!
A HUGE thanks to our pals at BamBams who are ALWAYS changing the game. How about no set-u...2024-05-1732 min
Between 2 Brands PodcastEp. 201 - Will a Rebrand Save Scouting?It’s Friday and time for Ep. 201 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the ASI and PRINTING United Alliance merger, discuss the importance of understanding that you’re not for everyone, take a deep dive into the rebranding of Boy Scouts of America which leads into a thoughtful conversation about how focusing on inclusion can result in a win for everyone, and so much more!
A big thanks to our sponsor, Logo Mats! For 20 years, Logo Mats has been creating indoor, outdoor, and point of purchase mats that are bold, bright, dura...2024-05-1033 min
Between 2 Brands PodcastEp. 200 - A Milestone PodcastKirby and Bill celebrate a milestone by interviewing each other and ask questions they’ve never posed before!
A big thanks to our sponsor in Seven Sourcing. When you're ready to help turn a great idea into something truly iconic for your client's brand, email Russ Mogell and his team at sales@sevensourcing.com.2024-05-0344 min
Between 2 Brands PodcastEp. 199 - PPAI Shares the Coolest Stuff in PromoIt’s the last Friday of April and time for Ep. 199 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into the PPAI “Cool Stuff List,” discuss a bizarre movie promotion with an NBA player, applaud the FTC ban on noncompete agreements, delve into language and the lost art of reading people, have a little musical rapid fire during the party in the back, and so much more!
BIG thanks to our pals at Shepenco for sponsoring this fine broadcast. When it comes to stability and dedication to the promotional products industry, you’d...2024-04-2632 min
Between 2 Brands PodcastEp. 198 - Live from the Caribbean!It’s Friday and time for Ep. 198 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie – who is recording from the Caribbean – discuss LinkedIn’s foray into influencer marketing, chat about the impact of events on the promotional products industry, Nike goes all in on Olympic advertising, Fanatics focus on creating a Comic-Con style event for sports, and so much more!
HUGE thanks to our game-changing pals at BamBams who, well, are always changing the game! Check out their new self-promo site that makes it easier than ever to help grow your sales at bambamsselfpromo.com.2024-04-1925 min
Between 2 Brands PodcastEp. 197 - Communication Fail from Dunkin'It’s Friday and time for Ep. 197 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the HALO data breach and how well it was (or wasn’t) communicated, debate how to make returning to the office work for both employers and employees, skewer the communication from Dunkin’ regarding the fulfillment challenges for the viral “DunKings” merchandise, Kirby advocates for elections to be held next month, and so much more!
BIG thanks to our pals at Logo Mats for sponsoring this fine broadcast! With the vibrant, bold, and durable colors, Logo Mats has the perfect indoor, ou...2024-04-1237 min
Between 2 Brands PodcastEp. 196 - The Harm April Fools’ Day Pranks Do To BrandsIt’s Friday and time for Ep. 196 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the harm done to brands pulling April Fools’ Day pranks, debate whether Supplier Star awards impact buying decisions, chat about the major change in realtor compensation, ponder whether campaigning for awards negatively taint the recognition, have a little party in the back, and so much more!
BIG thanks to our pals at Seven Sourcing for sponsoring this fine broadcast! Russ Mogell and his team demystify overseas custom merchandise sourcing and help you turn great ideas into iconic brands, email them...2024-04-0530 min
Between 2 Brands PodcastEp. 195 - The Annual Powerhouse Women of Promo ListIt’s the last Friday of International Women’s Month so you know Ep. 105 of the Promo UPFront #podcast is going to be revealing the annual list of Powerhouse Women of Promo! That’s right, this week Kirby Hasseman and Bill Petrie share their sixth annual list of the amazing and creative women that are pushing the promotional products industry forward be they suppliers, distributors, or service providers! Help us celebrate these fantastic women who are doing truly phenomenal things.
A HUGE thanks to our friends at BEL Promo for sponsoring this podcast. When it comes to a supplier that delive...2024-03-2944 min
Between 2 Brands PodcastEp. 194 - Value vs. Cost: Large Distributor National Sales MeetingsYou bet it’s time for Ep. 194 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the value (and the cost) of large distributor national sales meetings, the continued invasion of the subscription model, whether Glassdoor should continue to allow anonymous comments about employers, how a restaurant brand changing soft drink affiliation might impact customer behavior, and so much more!
A GIGANTIC thanks to our good pals over at BamBams for sponsoring this game-changing podcast. Speaking of changing the game, that’s something BamBams is always doing! From being the industry made-to-order experts to creating a de...2024-03-2229 min
Between 2 Brands PodcastEp. 193 - How the Ban on TikTok Will Impact Influencer MarketingJulius Ceasar was told to “beware the Ides of March.” However, when Ep. 193 of the Promo UPFront #podcast drops on the very same day, the only thing to be afraid of are candid opinions! Today hosts Kirby Hasseman and Bill Petrie take a deep dive into the new PPAI membership structure, discuss how the potential ban of TikTok will change influencer marketing, share some mega trends in marketing – and what you need to do about them, giggle about google having issues with Wi-Fi in their new building, Kirby endures a St. Paddy’s Day edition of Rapid Fire, and so much mor...2024-03-1534 min
Between 2 Brands PodcastEp. 192 - Dissecting the Annual PPAI #Online18It’s Friday before we lose an hour of sleep which means the time has come to drop Ep. 192 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie carefully and thoughtfully dissect the PPAI #Online18 list, dig into one of the reasons behind so many big names in promo making equally big moves, dive into the default font change from Microsoft, and so much more!
A big thanks to our good direct sourcing buddies at Seven Sourcing for sponsoring this fine broadcast! Russ Mogell and his team demystify the overseas sourcing process and help you turn a...2024-03-0831 min
Between 2 Brands PodcastEp. 191 - Fast Food Surge Pricing: Will it Damage the Brand?It’s Friday and time for Ep. 191 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the impact of Donald Trump’s new merch, the “Florida Man Games” and how we might adapt them for PPAI Expo, a fast-food restaurant testing surge pricing, Wal-Mart purchases television maker Vizio for reasons that might not be obvious, and so much more!
A BIG thanks to our friends over at Shepenco. In a business climate where change is the norm, it’s wonderful to have the stability of over 90 years in your corner when it comes to branded writing in...2024-03-0125 min
Between 2 Brands PodcastEp. 190 - Will the "Sun Day Red" Brand Save Golf?It’s Triple F Day – the Final Friday of February – which means it’s time for Ep. 190 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie applaud ASI for removing the paywall that blocked their amazing editorial content, whether the new “Sun Day Red” brand will perform for Tiger Woods and Taylor Made, debate how to answer when someone asks how your business is going this year, ponder how entertainment companies are trying to both reach audiences while monetizing their content, and so much more!
A HUGE thanks to our game-changing pals at BamBams! From being the made-to...2024-02-2335 min
Between 2 Brands PodcastEp. 189 - The "Big Game" & Big MerchIt’s Friday and time for Ep. 189 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into the branded merchandise tie in with the Super Bowl, dissect the good, the bad, and the WTF ads during the Big Game, ponder if the payment of “exposure” is enough for providing services, wrap up the final PPEF picks for good, and so much more!
A big thanks to our pals at Logo Mats! They have some fantastic new and vibrant products just waiting to be decorated with your client’s brand! Check them out at logom...2024-02-1636 min
Between 2 Brands PodcastEp. 188 - The Marketing of Taylor Swift at the GrammysIt’s Friday morning, so you know it’s time for Ep. 188 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss a very interesting advertising approach to the Super Bowl by Miller Lite, take a hard look at the marketing tactics of one Taylor Swift at the Grammy Awards, debate the efficacy of Meta seeing to label images created by AI, Bill takes some time to really get to know Kirby by asking him the questions others are too afraid to ask, the boys make some Super Bowl prop bets – and make our predictions for the ga...2024-02-0939 min
Between 2 Brands PodcastEp. 187 - Jason Lucash & Mike Szymczak: Branded Merchandise DistruptorsIt’s Friday morning which means it’s time for Ep. 187 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie are joined by Rupt founders (and Merch All-Stars) Jason Lucash and Mike Szymczak! Today the quotable quartet discuss whether promotional products suppliers should put their brand on merchandise, ponder the question of restaurants catfishing prospective patrons, laugh about the over-holidization of America, Mike and Jason endure a round of “Rupt Rapid Fire,” and so much more!
A big thanks to Rupt for sponsoring this platinum-level podcast! When you’re ready to experience truly insane merchandise that’s 100% craft...2024-02-0229 min
Between 2 Brands PodcastEp. 186 - The Growing Problem of "AI Washing"It’s Friday morning which means it’s time for Ep. 186 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about managing the work week after the big trade show in Las Vegas, whether putting an NFL playoff game on a streaming service is good for the product (and the fans), the growing issue of “AI Washing,” give a huge shout out to multi-line reps (who may be the hardest working group in the industry), and so much more!
A GIANT thanks to our friends at BEL Promo for sponsoring this platinum-level podcast! With low minimums...2024-01-2633 min
Between 2 Brands PodcastEp. 185 - Live from PPAI Expo!Ready to roll the dice on ep. 185 of the Promo UPFront #podcast live from BamBams booth at the PPAI Expo in Las Vegas? Of course, you are! This week hosts Kirby Hasseman and Bill Petrie talk about the biggest tradeshow in the promotional products industry – education, great booths, surprises, and a few other topics, Bill receiving the PPAI Icon Award for Distinguished Service, welcome back the return of “rapid fire,” and so much more!
A big thanks to our sponsor in BamBams for hosting us at their booth. When you’re looking for custom, made to order merchandise, look no further...2024-01-1919 min
Between 2 Brands PodcastEp. 184 - Brand Shake Up: Nike Ends 27-Year Partnership with Tiger WoodsAbsolutely it’s time for ep. 184 of the Promo UPFront #podcast! This week, co-hosts Kirby Hasseman and Bill Petrie discuss the efficacy of safe air travel (looking at you, Boeing), the end of an era as Nike parts ways with Tiger Woods, how best to avoid “quitters Friday,” Bill shares an epic Top 3/Bottom 3 – Las Vegas Experiences edition, the final (sort of) picks for PPEF, and so much more!
A BIG thanks to our sponsor in Logo Mats. If you’re going to be in Vegas, stop by booth 2333 to see their amazing mats as well as some really cool new produc...2024-01-1235 min
Between 2 Brands PodcastEp. 183 - The Debate of Suppliers Closing During the HolidaysYes, it’s time for ep. 183 of the Promo UPFront #podcast with Kirby Haseman and Bill Petrie! This week the co-hosts discuss suppliers closing up shop for the holidays – and the post in the Promotional Products Professionals group on Facebook that ignited the conversation, share some really insightful tradeshow tips for new and seasoned attendees alike, ponder the five threats that need to be taken seriously according to PPAI Research, make the final football picks for good for PPEF, and so much more!
A big thanks to our friends at Shepenco for sponsoring. As you’re writing down your goals for 20...2024-01-0535 min
Between 2 Brands PodcastEp. 182 - Lessons from Marketing Fails of 2023It’s time for the final Promo UPFront #podcast for 2023! In this episode (#182 if you’re counting), co-hosts Kirby Hasseman and Bill Petrie discuss a new round of supply chain issues and whether it’s time to push the panic button, dissect the biggest marketing fails of the year and the lessons we can learn from them, ponder whether wearable tech is making a comeback, Bill shares his Top 3/Bottom 3 New Year’s Eve foods, football picks for PPEF and so much more!
A HUGE thanks to Logo Mats for sponsoring this broadcast. Help them celebrate 20 years in business by visiting...2023-12-2939 min
Between 2 Brands PodcastEp. 181 - 2024 Business Trends (Finally)It’s time for Ep. 181 of the Promo UPFront #podcast! In this special pre-Christmas episode, co-hosts Kirby Hasseman and Bill Petrie discuss Time Magazine doubling down on live events, explore some “interesting” posts in the Promotional Products Professionals Facebook page, finally share some 2024 business trends, Kirby shocks Bill with a holiday-based Top 3/Bottom 3, PPEF football picks for good, and so much more!
Big thanks to our friend Bruce Jolesch and PXP Solutions for sponsoring this fine broadcast! They are ready for all your apparel decorating needs in 2024 – simply call Bruce at 214.226.3105 or email him at bruce@pxpsolutions.com.2023-12-2235 min
Between 2 Brands PodcastEp. 180 - Musings on the 2023 Pantone Color of the YearYou bet it’s time for Ep. 180 of the Promo UPFront #podcast! This week co-hosts Kirby Hasseman and Bill Petrie talk about the Pantone Color of the Year, discuss narrowing your focus when it comes to content creation, debate the merits of the New York Times hiring an AI Editorial Director, reveal the Marketing Word of the Year, make football picks for good, and so much more!
Big thanks to our friends at Evans for sponsoring this fine broadcast. As they continue to make the lives of their distributor partners as easy as possible, they invite you to be part of...2023-12-1529 min
Between 2 Brands PodcastEp. 179 - Why Promo is Growing Slower than GDP (from ASI)Yes! It’s (finally) time for a delayed Ep. 179 of the Promo UPFront #podcast! Today co-hosts Kirby Hasseman and Bill Petrie discuss the reason for the break in consistency last week, dive into the ASI article wondering why promo is growing slower than GDP, dissect the Oxford word of the year, share their football picks for PPEF, and so much more!
HUGE thanks to our friends at Shepenco. They have acquired the equipment of Dixon Promo (a division of Dixon Ticonderoga) which will allow additional decoration capacity and better finishing pencils for the promo world! Visit them at Shepenco.com to...2023-12-1224 min
Between 2 Brands PodcastEp. 178 - The Merriam-Webster Word of the YearOf course it’s time for Ep. 178 of the Promo UPFront #podcast. This week Kirby Hasseman and Bill Petrie talk about how to maximize your December, share thoughts on some promo industry quick hits, the backlash of Sports Illustrated using AI, debate the Merriam-Webster word of the year, share some football picks for good, and so much more!
Big thanks to our friends at LogoMats for sponsoring this fine broadcast! Creatively designed and expertly built in the USA, LogoMats are insanely effective in capturing the attention of your target audience. See them at ASI Orlando (#921) or PPAI Expo (#2333)! Or, visit th...2023-12-0129 min
Between 2 Brands PodcastEp. 177 - The Marketing Brilliance of "Giving Up Smoke"Yes, it’s time for Ep. 177 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! In this VERY special Black Friday edition (where Black Friday isn’t mentioned at all), the hosts discuss the brilliant VistaPrint/Ryan Reynolds collaboration, share some industry quick hits from the past few weeks, debate whether F1 damaged its brand with the race in Las Vegas, opine on some really ingenus marketing campaigns and sponsorships, make football picks for good with a very special guest, and so much more!
A big thanks to our sponsor in Evans. Even as they work diligently to make...2023-11-2434 min
Between 2 Brands PodcastEp. 176 - The Annual Gratitude EpisodeTime for Ep. 176 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie focus on gratitude by sharing things they are thankful for both in and out of the promotional products industry. They also chat about irritating marketing practices, make football picks for PPEF, and much more!
A HUGE thanks to our friends at Kanata Group for sponsoring this fine broadcast. Whether it’s amazing towels, cozy blankets, or gorgeous footwear, Kanata IS comfort. Learn more at kanatapromo.com.2023-11-1732 min
Between 2 Brands PodcastEp. 175 - Live From the Second PromoCruise!Time for Ep. 175 of the Promo UPFront #podcast – live from the Caribbean Sea! This week hosts Kirby Hasseman and Bill Petrie talk about how the second PromoCruise is unfolding mid-event, chat about legislation that might kill airline rewards programs, debate the use of multi-line reps over direct factory reps in light of a recent decision by Spector, express curiosity over the odd development feature from Tinder to allow friends and family to weigh in on potential matches, PPEF football pics for good with a special guest, and so much more!
A HUGE thanks to our friends from Shepenco for sponsoring th...2023-11-1031 min
Between 2 Brands PodcastEp. 174 - How the Executive Order to Regulate Generative AI will Impact MarketingYou bet it’s time for Ep. 174 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the second PromoCruise and what’s easier – and more difficult – about planning it, discuss whether NIL (Name, Image, and Likeness) is working for advertisers or not, debate the branding of Halloween, chat about the Executive Order signed by Joe Biden this week regarding government regulation of generative AI, make football picks for good, and so much more!
A GIANT thanks to our friends over at Seven Sourcing for sponsoring this fine broadcast! Russ Mogell and his team really demystif...2023-11-0335 min
Between 2 Brands PodcastEp. 173 - Breaking Down the ASI Power 50Bam! Time to drop Ep. 173 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the mummies of merch review the ASI Power 50 list – and share a few suggestions, discuss whether it’s too difficult to become B-Corp certified, praise the CEO of Coca-Cola for thinking differently about marketing spend, chat about how to build a preferred supplier list, PPEF football picks for good (and how you can join in the fun), and so much more!
A HUGE thanks to our pals at Logo Mats for sponsoring this spooky podcast. They live by their tagline of “stand out wh...2023-10-2737 min
Between 2 Brands PodcastEp. 172 - Promo You Never Asked For: The Glizzy StrawYou know it’s time for Ep. 172 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the hosts with the mosts talk about the value of an end-user event, debate the impact of Koozie Group and Imagen Brands combining as one organization in 2024, ponder if United Airlines has finally made boarding a plane efficient, wonder if anyone would really enjoy drinking their beer through a silicone glizzy, and so much more!
Big thanks to our friends at PXP Solutions for sponsoring this fine broadcast. They are ready to help you with all your apparel decorating needs – simp...2023-10-2030 min
Between 2 Brands PodcastEp. 171 - Is the "Everything" Pumpkin Spice Trend Dead?You bet it’s time for Ep. 171 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the impact of the return of commercial jingles (or, should we say, singles), whether the trend of all things pumpkin spice has (finally) run its course, the seismic shift of Jon Norris leaving Starline for Hit Promotional Products, what to think about the Chapter 11 bankruptcy filing of Pioneer Balloon, PPEF football picks for good, and so much more!
A BIG thanks to our pals at Evans Manufacturing for sponsoring this fine podcast. As a supplier that has built th...2023-10-1330 min
Between 2 Brands PodcastEp. 170 - McDonald's Sued over "Truth in Advertising"You’re darn tootin’ it’s time for Ep. 170 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the big bombshell of Ashely McCune leaving Facilisgroup, debate the merits of a lawsuit against food looking unrealistic in advertising, marvel at how Netflix is doubling down on merchandise, wonder how Lyft dropped the customer service ball after a rider forgot his cat after a rideshare was complete, football picks for good, and so much more!
A HUGE thanks to our sponsor in Shepenco. With a 90-year history in the promotional products industry, they define stability. To see al...2023-10-0632 min
Between 2 Brands PodcastEp. 169 - The Marketing Spin of Apple Adding USB-C to iPhoneYou bet it’s time for Ep. 169 of the Promo UPFront Podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the PPAI Icon Award Winners for 2024 (which may or may not include one of the hosts of this fine broadcast), the anatomy of the spin starring Apple and USB-C, Netflix sending its final red envelope and what that means for the company, a VERY controversial top three/bottom three, football picks for PPEF, and so much more!
A big thanks to our sponsor, PXP Solutions. They are ready to help you with all your fourth quarter creative apparel decorating ne...2023-09-2937 min
Between 2 Brands PodcastEp. 168 - When Merch Collaborations Go WrongThat’s right, it’s time for Ep. 168 of the Promo UPFront #podcast! This week Kirby Hasseman and Bill Petrie talk about one of the strangest merchandise collaborations ever, discuss whether it’s time to send after-work happy hour into the sunset, Bill interviews Kirby about the launch of his new book “Hitting the Target” and demands answers to the tough questions others are too afraid to ask, ponder if 8-minute long songs will survive in the streaming economy, pick football games for good, and so much more!
A BIG thanks to our friends at Seven Sourcing for sponsoring this fine broad...2023-09-2234 min
Between 2 Brands PodcastEp. 167 - The AI Marketing OverreachIt’s Friday and time for Ep. 167 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie discuss (over)using AI in marketing, Kirby wraps up his experience at commonsku’s skucamp in Austin, debate the merits of Gannett hiring a reporter to ONLY cover Taylor Swift, the real reason McDonald’s is doing away with self-serve soft drinks, week 2 of PPEF football picks for good, and so much more!
A HUGE thanks to our good pals over at Evans for sponsoring this fine broadcast. When you’re looking to work with a supplier that always has your back, lo...2023-09-1534 min
Branding MattersHow to Show Up Even When You Don't Feel Like It with Bill Petrie & Kirby Hasseman (Promo Upfront)Send us a textEver wondered why some brands, like Kleenex or Apple, become so ingrained in our lives that they feel like part of the family? Curious about the secret sauce behind such unforgettable brands?In this episode, branding experts Bill Petrie and Kirby Hasseman sit down with me to dive into the intricacies of building iconic brands, the importance of brand consistency, and how to establish a unique brand. Trust me, when it comes to strategic marketing and branding, these guys know their stuff!We go deep into branding principles with...2023-07-2134 min
Delivering Marketing JoyThe Branded Merch: How To Avoid The Summer SlumpEach time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.
This week Bill talks about a few things that YOU can do if you want to overcome a summer sales slump. These are some good tips to help you make this summer fun AND productive. Then Kirby and Bill tackle some tips and trends when it comes to decoration. The fact is, it's not Branded Merch without a brand. So here are some ideas to make sure you...2023-05-2318 min
Between 2 Brands PodcastPromo UPFront - Ep. 106It’s Friday which means it’s time to drop episode 106 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the dynamic duo of drinkware talks about the very bold (and NSFW) marketing strategy of the “new” Radio Shack, whether the paywall model for content works, the changes at brandivate and what the future looks like for the organization, the value of Moonpie sunscreen and other unexpected collaborations, and much more!
HUGE thanks to Evans for sponsoring this platinum-level podcast. At Evans, they have created an entire ecosystem to make the lives of their distributor partners easier...2022-07-1527 min
Between 2 Brands PodcastPromo UPFront Podcast - Episode 76Well, well, well…it’s already time for episode 76 of the Promo UPFront podcast with Bill Petrie and Kirby Hasseman! Today the promo pair talk about PPAI pulling the plug on Promo Connect, debate an article from LinkedIn that states you don’t have a brand until people buy your merch, opine on Pantone releasing their annual “Color of the Year” for 2022, debate Kirby’s take on how elements impact his sports viewing experience, Bill is challenged to pick a mascot for brandivate during the Party in the Back, and so much more!
A HUGE thank to our friends at Blue Generat...2021-12-1730 min
skucastEpisode 205: Never Stop Asking Why (with Bill Petrie)Bill Petrie is the founder and managing partner at brandivate. Bill created brandivate to help ignite and accelerate the growth of their clients through market innovation. With over 22 years working in executive leadership positions in the promotional products industry, Bill works with both suppliers and distributors who are seeking to grow.2021-12-0739 min
The Swag Coach™Vol. 32 - How Do You "Push On Through"?This “Distributors Helping Distributors” webinar we are hosting Bill Petrie, a former executive with HALO and PromoCorner, who recently launched his own promo marketing firm, Brandivate.While Bill knows his way around our industry, what you may not know is Bill's own story and "promo journey" ... and how he had to overcome the "curve balls" and obstacles thrown at him to get back up, forge ahead and make a success of himself. Trust us, Bill's story will definitely leave you inspired, motivated and ready to tackle your swag sales!Aside from some great life lessons learn...2021-05-061h 01
Advertising Specialty InstituteThe Social Angle, Episode 57: How to Use Influencer Marketing to Build Buzz for Your BrandBill Petrie very likely has a screw loose. How else can you explain starting a business smack dab in the middle of a pandemic?
But that’s exactly what he and co-owner Kelsey Cunningham did when they launched Brandivate just four months after lockdowns went into effect and #QuarantineLife became a thing.
“We were dumb enough to think we knew what we were doing,” jokes Petrie. “Let’s start a company during a pandemic… because why not?”
But don’t be fooled by Petrie’s naivete. The 21-year veteran of the promotional products industry knew exactly what he was doing, and he had an ambi...2021-04-0852 min
Delivering Marketing JoyDelivering Marketing Joy Episode 330 with Bill PetrieOn this episode I talk with my good buddy Bill Petrie about starting is company brandivate...and what it's like to launch the right away.2021-03-1715 min
Between 2 Brands PodcastPromo UPFront Podcast - Episode 35It’s the first Friday of Women’s History Month which means it’s time for a VERY special Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In this episode – an annual favorite – they discuss the many Powerhouse Women in Promo (distributors, suppliers, and service providers), the Tee Hamilton Creative Scholarship from PromoKitchen, Zoom fatigue, paying for Twitter “superfollowers,”ASI Promo Insanity, a woman-themed “Party in the Back,” and so much more!
A special expression of gratitude to the good strongs at J.Charles for sponsoring this podcast! #ASIPromoInsanity #podcast #brandivate2021-03-0538 min
PromoKitchen PodcastStarting a Business during the PandemicIn this episode we talk to Bill Petrie, Brandivate and Alina Rubinshteyn, LiV2. We hear about their experiences in starting a business during 2020, a historically and challenging year. We learn about what has worked for them and how they are persevering.2021-02-2351 minPromoKitchen PodcastStarting a Business during the PandemicIn this episode we talk to Bill Petrie, Brandivate and Alina Rubinshteyn, LiV2. We hear about their experiences in starting a business during 2020, a historically and challenging year. We learn about what has worked for them and how they are persevering.2021-02-2351 minBetween 2 Brands PodcastPromo UPFront Podcast - Episode 30It’s Friday and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! This week the Promo Pair talk about how the new Clubhouse app can benefit the promo industry, major brands not advertising during the Super Bowl, what they liked – and didn’t like – about Dale Denham’s “Online 18” list, the amazing (and philanthropic) Bernie Sanders inauguration merchandise, the ridiculousness of the baseball hall of fame voting, a majorly fun “Party in the Back,” and much more!
A huge thanks to our friends at AIM Smarter – and their amazing diversity initiative – for sponsoring this week’s chairman-l...2021-01-2932 min
The Merch DropSesame Street, White Castle, Social Distancing LogosEp 038 11-14-2020Powered by Restream https://restream.io/NOTE: We’re now doing these LIVE on YouTube and Facebook every week! Be here Saturdays at 1 PM Central Time.https://www.youtube.com/channel/UCsAmLb45Uq4CSldbySqfn2Ahttps://fb.com/BigPromotions/live---This month's promo code: https://bigpromo.link/code---Here are links to the topics on the episode:Torchy's Tacoshttps://torchystacos.com/Pocket Sandwich Theater...2020-11-1513 min
Between 2 Brands PodcastPromo UPFront Podcast - Episode 1It's Friday and time for your FIRST dose of the weekly Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the launching of brandivate - the new company started by Bill Petrie and Kelsey Cunningham, the branding problems of the Washington Redskins, the importance of marketing with promo during these "unprecedented" times, what back to school might look like, the party in the back, and much more!
Huge thanks to commonsku and Vault Promotions for sponsoring this non-award winning podcast! Also, a shout out to the amazing Jason Nokes from PromoPulse for that sweet theme...2020-07-1035 min
Between 2 Brands Podcastbrandivate Radio Introbrandivate Radio Intro by brandivate2020-06-3000 min
skucastEpisode 69: The Rise, Fall, And Rise Of A Successful Promotional Products Career, With Bill PetrieOur guest today is Bill Petrie, well-known and loved by many, but also, someone who has experienced both the valleys and the mountaintops in a career that spans over 17 years in executive leadership positions in the industry. In 2014, Bill launched brandivate, the first executive outsourcing company solely focused on helping small and medium-sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as President.2018-05-2941 min
PromoKitchen PodcastPromoKitchen Podcast #113 | Seth Barnett, PPAIWelcome to the PromoKitchen Podcast. I am Bill Petrie, founder/CEO of brandivate and PromoKitchen chef.
Many in the promotional products industry not only worry about working with the “younger generation,” – also known as Millennials – but have cast a very negative light on the entire group. As readers of my blog likely know, I have been a very strong advocate of Millennials and the overall need to have their voice heard in industry conversations.
However, in October 2016, I wrote a blog titled “Hey Millennials…enough!” where I took the generation to task for casting older generations for being comfortable with the status quo...2017-02-0634 min
PromoKitchen PodcastPromoKitchen Podcast #108 | Are We Ready For GenZ?Mark Graham, co-founder of commonsku, joined by blogger, consultant and all around promotional products nice guy, Bill Petrie, President of brandivate.
Many people in our industry worry and complain about the younger generation, most commonly known as millennials or Gen Y. Whether their concerns are based on reality or fiction, suffice it to say that much ink has been spilled on why our industry needs to sit up and pay attention to younger buyers and employees.
While today’s podcast will add to the Gen Y conversation, we are more interested in exploring the group that is coming up behind th...2016-11-3042 min
PromoKitchen PodcastPromoKitchen Podcast #107 | Rebel Edition no. 2This podcast. There aren't words.
It's the PromoKitchen Podcast Rebel Edition, episode no. 2. Listen in as industry ruckus rousers and misfit box of toys, Jason Lucash of OrigAudio, Kevin Mullaney of Brandito, Mark Graham of commonsku, Roger Wasson of Elite Promotions, and Bill Petrie of Brandivate, talk shop. If Jason's intro doesn't say something about what this 44 minutes will hold, nothing will. Welcome to PromoKitchen Podcast #107 - order up!2016-11-0844 min
PromoKitchen PodcastPromoKitchen Podcast #72 – StaplesIn this special episode of the PK Podcast, Mark Graham (commonsku), Larry Cohen (Axis Promotions), Jessica Hutwelker(Sunrise Identity) and Bill Petrie(Brandivate) discuss the pending Staples acquisition of Office Depot and the impact this could have on the promotional products industry. Enjoy!2015-10-2836 min
PromoKitchen PodcastPromoKitchen Podcast #86 - Bill Petrie | BrandivateIn today’s episode, Mark Graham and Danny Rosin get the chance to interview one of the industry’s most familiar names, Bill Petrie. Whether you subscribe to his riveting blog at brandivatemarketing.com or follow his pursuits on social media, Bill has truly made a dent in the industry.
Bill has over 15 years working in executive leadership positions at leading promotional products distributorships. In 2014, he launched brandivate – the first executive team outsourcing company solely focused on helping small promotional products companies responsibly grow their business. In March of 2015, Bill began a partnership with Proforma to assist their Owners growing their...2015-10-0835 min