Shows
Business Growth Café5 Minute Break: What Does Your Brand Stand? 5 Brand-Building Questions to Ask YourselfPeople are in relationships with brands. Where does your brand stand? Customers come to know you by how you behave, not by how you say you behave. Brands are evaluated and understood by their actions, not necessarily by their intentions. Above all, your brand must be meaningful and relevant to your audience. If it doesn’t motivate, persuade, or change behaviors and attitudes then . . . what’s the point? Today for your 5-Minute Break, I'll highlight some prompts to get you thinking about how clear you REALLY are on your branding. Learn more about the power of effective branding at craf...2022-05-0704 min
Business Growth Café5 Minute Break: Tips for Developing a Customer-First Marketing StrategyWhose responsibility is it to take ownership of a customer-first strategy? Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability to truly know your customer, and ultimately deliver on your brand promise. Only when you know the voice of your customer can you truly improve upon your crafted strategy to better serve those who interface with your brand. Today's5-Minute Break centers around how your brand can implement a customer-first mindset and start seeing consumers as people, not just personas. Not sure where to get started...2022-05-0505 min
Business Growth Café5-Minute Break: Managing your CalendarI'm guessing you're like me. Your calendar is jam-packed with meetings. But the one with the most meetings doesn't necessarily win. Listen in for an idea to plan time in your day.
2022-05-0305 min
Business Growth Café5-Minute Break: TacticsAt the end of all of the planning, you need to execute. What are the right tactics that reach your target customer at the right time, regardless of whether you're building awareness, generating interest, or making the sale?
2022-05-0205 min
Business Growth Café5-Minute Break: DifferentiationWhat's your brand's product or service differentiation strategy? Do you even have a point of differentiation?
2022-05-0105 min
Business Growth Café5-Minute Break: Formula for ChangeYou want to change. Tried with the status quo. But what resistance do you need to overcome to achieve that change?
2022-04-3005 min
Business Growth Café5-Minute Break: PersistenceTake a short break from your day - how persistent are you in your marketing activities?
2022-04-2904 min
Business Growth Café5-Minute Break: RelevancyTake a short break from your day. How relevant is your brand messaging to your customers?
2022-04-2805 min
Business Growth Café5-Minute Break: ResearchTake a short break from your day! Let's talk about the importance of research.
2022-04-2706 min
Business Growth Café5-Minute Break: BrandTake a short break from your day to talk Brand
2022-04-2605 min
Business Growth Café5-Minute Break: ConsistencyTake a short break from your day to listen to how consistency is key in your marketing.
2022-04-2504 min
Business Growth CaféJason Locklin, CEO of CloudCompli, shares the lessons learned in growing a businessJason Locklin, Founder and CEO of CloudCompli joined me at the Business Growth Cafe for a frank conversation about the ups and downs of starting and growing a business.
2022-04-1543 min
Business Growth CaféDon’t wait until you have a cybersecurity issue to implement a risk mitigation planKrista Hollingsworth, Chief Revenue Officer for Consilien, joins me at the Business Growth Cafe to talk about CyberSecurity, Risk medications and Ransomware, and how to protect yourself.
www.consilien.com
Listen on your favorite platform:
https://linktr.ee/BusinessGrowthCafe
2022-04-0845 min
Business Growth CaféWhen is the right time for a sales coach with Leslie GroeneIs there a right time to bring in a sales coach/trainer for your organization? Joining me at the Business Growth Cafe is Leslie Groene, President of Groene Consulting. Leslie's company has been helping companies for over 24 years set up, train, and manage sales organizations. In this episode, we'll explore various strategies, tips, and recommendations to get your sales team heading in the right direction for success.
To learn more, visit: http://www.groeneconsulting.com/
To learn more about the Business Growth Cafe and Craft Marketing Architects, visit www.craftmarketingarchitects.com
2022-01-1355 min
Business Growth CaféDisrupting or creating a new category with John PhamINBRACE CEO John Pham joins me at the Business Growth Cafe to discuss how his company focuses on improving people’s lives.
We explore his experience launching startups helped him to build a new kind of company; integrating advanced orthodontic methods, practice development, healthcare software systems, lean manufacturing, systems management, and marketing & sales excellence to innovate purposefully and nimbly. His efforts have been recognized in 2018, 2019, and 2020 when INBRACE was one of Orange County’s Top Workplaces and in 2019 and 2020 when he was named an Ernst & Young Entrepreneur of the Year finalist.
Join us as we expl...2022-01-0748 min
Business Growth CaféEvery journey begins with the first step, join Leilani Quiray on her year long business and personal journeyLeilani Quiray, CEO of be the change HR joins me once again on the Business Growth Cafe to bring her year-long journey as she traveled the US while growing her business, and personally as well. As a regular guest on the show, Leilani shares life and business lessons that everyone can benefit from.
www.bethechangeHR.org
2021-12-2945 min
Business Growth CaféBuilding a strategic relationship between Sales and Marketing with guest Rich CocuzzoSales and Marketing are your growth engines for your business. That's why it's important that the relationship between sales & marketing are in alignment to drive business growth and profitability.
Today my guest, Rich Cocuzzo, President of Sales Velocity Advisors, and I discuss the relationship between sales and marketing, as well as our own challenges in growing our individual businesses.
Visit www.salesvelocityadvisors.com to learn more about Rich's services
Visit www.craftmarketingarchitects.com to learn more about my services
2021-12-0457 min
Business Growth CaféThe power of storytelling and animation to communicate complex ideas with Karl PontauKarl Pontau, founder of Squash and Stretch Productions joins me at the Business Growth Cafe to discuss the power of storytelling and animation to communicate complex ideas, simply.
Karl’s mission is to improve the lives of people around the world by telling engaging stories that build empathetic connections and inspire positive change.
You can find Karl’s LinkedIn profile here: http://www.linkedin.com/in/kpontau
As a special free offer to Business Growth Cafe listeners, Karl is offering you a 30 minute Exceptional Brand Storytelling coaching session over Zoom. Click this link t...2021-11-1947 min
Business Growth CaféCreating a world where consumption leaves no footprint, one single-use plastic at a time!Five hundred million plastic straws are used daily, and with many states and cities issuing bans on single-use plastics, what's the alternative? Well, it's UrthPact! UrthPact is now the leader in compostable manufacturing focused on developing products from earth-friendly materials.
UrthPact CEO Paul Boudreau joins me at the Business Growth Cafe to discuss his mission to keep 25 billion plastic pieces from reaching the oceans and landfills by the year 2025 and how UrthPact straws can help, one sip at a time!
2021-11-1355 min
Business Growth CaféExploring the world startup accelerators with Steve HoffmanSteve Hoffman, CEO of Founders Space, one of the world’s leading startup accelerators, with over 50 partners in 22 countries joins me on the Business Growth Cafe to explore and discuss the world of startups.
Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella).
www.foundersspace.com/10 to download the 10 Commandments o...2021-11-0457 min
Business Growth CaféExploring the current state of the job market with Kathy Dawson, CEO of Dawson & DawsonThe Great Resignation is here! In the United States alone, 4.3 million employees have quit their jobs. On top of that, there are over 11 million open jobs in the U.S. How has this impacted your business? Or, if you're the one looking for a new job, what has been your strategy.
Join me this week at the Cafe for my discussion with Kathy Dawson, CEO of Dawson and Dawson. We'll explore the current state of the job market, and impact of Covid on the way people work, and the approach to hiring that businesses now need to ta...2021-10-2255 min
Business Growth CaféThe current state of Supply Chain and it‘s impact on your business with Richard MontellanoSupply Chain consultant Richard Montellano, the founder of RAM Supply Chain Inc., joins me, Angelo Ponzi, on the Business Growth Cafe podcast to discuss current supply chain issues and their impact on businesses in the US and worldwide.
2021-10-1049 min
Business Growth CaféPush yourself and business to the next level with Glenn Gow, CEO TherapistGlenn Gow, CEO Therapist joins me, Angelo Ponzi, at the Business Growth Cafe to discuss the many challenges and decisions facing CEOs and the steps they can take to become better leaders. Having been a CEO, leading his own company for 25 years, and working with brands such as Microsoft, Facebook, Google, and Apple, Glenn brings a unique perspective having been a CEO to help CEOs.
2021-10-0455 min
Business Growth CaféIt‘s Q4 and Time To Start 2022 PlanningWhat are the key issues you're facing that might impede your business growth in 2022? The internal and external factors that you need to address. Do you know what they are? Have you held your company planning session yet? If not, what are you waiting for? 2022 is right around the corner.
In the episode, I'll discuss some of the critical areas you need to include in your planning, along with some ideas to get them accomplished.
2021-09-1832 min
Business Growth CaféYou made a bad decision. Now what?You screwed up. Made a bad decision. Now if you’re human, this has happened to you. It’s inevitable.
Whether you’re an employee or business leader it has happened. And, I’m sure it has happened in your personal life as well.
The question is, how do you deal with this bad decision? And, what do you do about it? One of the questions you need to consider with any bad decision is what are the unintended consequences?
Join me, Angelo Ponzi, at the Business Growth Cafe as I explore this topic and of...2021-09-1128 min
Business Growth CaféIncreasing Profit Margins with Operational EfficienciesJoining me at the Business Growth Cafe is Jeff Brown, Founder, and President of Brown and Associates, specializing in improving large-scale systems to develop and adopt a culture that eliminates waste and improves operational effectiveness. With 25 years of experience creating, building, and growing successful companies, Jeff has a unique ability to identify even the slightest improvements in operations and processes that yield dramatic results. A true entrepreneur with a passion and energy for driving results while maintaining fiscal responsibility, Jeff is uniquely able to recruit and hire only the best talent to build winning teams of sales and operational...2021-09-0354 min
Business Growth CaféConnect with Your Team: Mastering the Top 10 Communication SkillsJoining me at the Cafe this week is Meredith Bell, co-founder, and President of Performance Support Systems, a global software company providing assessment and development tools for the workplace.
Meredith is an expert in leader and team communications, the author of two books, and the host of the Strong for Performance podcast. https://growstrongleaders.com/podcasts/
Will explore her book, Connect with Your Team, which covers the top 10 communication skills. Which 2 or 3 would you put at the top of the list?
Visit Amazon to purchase the book.
2021-08-2749 min
Business Growth CaféWhat's your brand's story?Originally published 10/2019
Storytelling has been used to shape and redefine events in order to persuade and change possible outcomes in history. Storytelling evolved as a way to ensure that history was handed down from generation to generation, so historical events were retold over and over to educate and entertain an audience.
Join me at the Cafe as I explore the value and strategies of storytelling, along with some practical advice on establishing your story's premise
2021-08-2018 min
Business Growth CaféImprove your people and leadership skillsJoining me at the Business Growth Cafe is Joanie Connell, Ph.D., is a talent management expert, organizational consultant, author, public speaker, and a leadership and career coach for people across job levels, ages, and industries, and especially loves helping technical people improve their people skills. As a psychologist, she works with both management and their teams to improve communications resulting in more effective and efficient teams. Listen in as she shares some great advice that every business leader, especially those tech-oriented leaders can use to improve their business.
Learn more about her company at: htt...2021-08-0752 min
Business Growth CaféDo you have a viable strategy to grow or sell your business?Join me, Angelo Ponzi, and my guest, Andy Peters, Founder and Managing Partner at AAKEN Business Brokerage.
Andy and his team are engaged when a business struggles and needs a fresh perspective, change directions, or someone to make the hard choices. In addition, they are brought in when an owner wants or needs to prepare to sell or is ready to sell now. As a consultant, fractional or interim CEO, and COO, Andy, I explore the value and perspective a consultant brings to a business in helping them achieve their goals.
Want to explore and l...2021-07-2259 min
Business Growth CaféImprove the effectiveness of your LinkedIn profile.If you’re in business, you most likely have a LinkedIn profile. However, most people don’t have an effective profile. Why, because we’re not LinkedIn experts! Today at the Business Growth Café I have Rhonda Sher, a LinkedIn expert to discuss the ins and outs of optimizing your LinkedIn profile to help be discoverable when someone is searching for a service or person like you.
This is a master class in LinkedIn, so grab a notebook while you listen.
As a special offer, Rhonda is offering to audit your LinkedIn profile in 30 minutes on Zoom Re...2021-07-141h 08
Business Growth CaféBuilding Hint Water, one sip at a time with Founder & CEO, Kara GoldinToday’s special guest is Kara Goldin, Founder, and CEO of Hint Water.
Kara joins me at the Business Growth Café to discuss her journey from the media and tech world to growing the #1 Unsweetened Water on the market. In her new book, Undaunted, Overcoming Doubts and Doubters, you’ll get to experience all of her ups and downs in her pursuit of growing Hint.
Listen in to this extended Business Growth Café episode as Kara offers up many life and business lessons you won’t want to miss.
I also highly recommend you pick...2021-07-081h 23
Business Growth CaféHave you ever considered franchising as a way to start a business?Frank Caperino, known as Franchise Frank, joins me at the Business Growth Cafe for a master class on buying a franchise. If you ever thought about buying a franchise, this is the show for you. With over 20 years of franchise experience, Frank gets into all of the important things you need to know as you navigate this process to help you make the right and intelligent choice. This experience comes from not only helping people buy franchises but from being an operator himself.
To learn more, visit: www.franchisefrank.com
2021-06-2558 min
Business Growth CaféSales strategies and tacticsOriginal airing: September 2, 2020
At the Café, I’ve invited Rich Cocuzzo, the founder and president of Sales Velocity Advisors, to talk war stories, the good, the bad, and the ugly of today’s business environment and to provide some insights on what to do and not to do when it comes to planning your sales strategies and tactics.
2021-06-1848 min
Business Growth CaféTraveling the country, remotely growing her business and conquering one mountain at a time!Leilani Quiray, CEO and Founder of BeTheChangeHR took a different route in 2020 during the pandemic. She packed up her car and began traveling the country. But being remote didn't slow her down. She grew her business, added employees, and managed to have adventure after adventure hiking mountains and scaling rock faces along the way.
Join us at the Business Growth Cafe this week for a special and insightful show with a very special woman.
2021-06-101h 03
Business Growth CaféGrowing a new spirits brand one sip at a timeIZO Spirits CEO Gaston Martinez joins me at the Business Growth Cafe to discuss growing the IZO brand during the challenges of 2021. What do you do when one of your primary channels of distribution, restaurants, is not available? How do you grow from one product to eight and maintain the highest level of quality? And, what is the impact on your brand when you're winning awards competition after competition?
Grab a glass, sit back and let's sip some Mezcal!
www.izospirits.com
2021-06-0245 min
Business Growth CaféLessons My Father Taught Me That I Never Listened ToOriginally posted August 6, 2019
Have you ever thought and wondered how you became an entrepreneur? What drove you to start your first business? It's an interesting question. Today at the Cafe, I'm going to talk about where I believe I got my start, motivation. I'm calling this show, life lessons from the #1 plumber, in the #2 business, lessons my father taught me that I never listened to, but found valuable later on in life.
Life Lessons and Unintended Business Advice From the #1 Plumber in the #2 Industry
2021-05-2821 min
Business Growth CaféListening to your customers, competition and the market is essential for business growthJoin me and my guest, Michael Haynes, B2B Customer Strategy Specialist and author of the book, Listen Innovate and Grow.
We explore the importance of listening to the market to generate innovative thinking to drive revenue and company growth. This is a fun, insightful, and educational show and one I'm sure you'll benefit from listening to.
It's a workshop in 60 minutes!
Click here to learn more about Michael's book.
2021-05-2055 min
Business Growth CaféDo you have a career plan and the soft skills to be successful?When you graduated with your degree and entered the workforce armed with all of the freshly minted knowledge, you were ready to conquer the business world. What you and frankly most of us found out is that we were missing the soft skills necessary to be successful. Most of them, we picked up along the way. How to work effectively, interview, be a leader, network, or even negotiate, are the essential skills to be successful.
Mark Herschberg, author of The Career Toolkit and I discuss the essential skills for success that no one ever taught you.
U...2021-05-131h 02
Business Growth CaféUsing influencer marketing to drive business growthWhen you think about influencer marketing do the big names pop into your mind? And, of course, so do the big budgets to get on their radar. But, maybe there is an opportunity for small businesses to get on the influencer marketing bandwagon. Consider Micro-Influencers.
My guest today, Aaron Kozinets, CEO of Influence Hunter, and I explore the world of how businesses can strategically use influencers to help build their business.
2021-05-0544 min
Business Growth CaféManaging Payroll, what a pain in the (Fill in the blank)!If you own or manage a business and have employees, you know what a pain in the "ass" payroll can be. It's not just about cutting the paychecks, it's about making sure you're dealing with the taxes, timekeeping, making sure breaks are being taken and everything is being documented.
Today, I have Debbie Biscotti, Senior Product Advisor of Heartland to talk payroll, time tracking, onboarding, Work Opportunity Tax Credits, and much much more.
2021-04-3044 min
Business Growth CaféThe 4 P's of the Marketing Mix, or is it 6? Or, 7? Or, 8?When we think about marketing, the 4P's come to mind. Product /Service, Place, Price, and Promotion. But today, there are many more P's, or possibly even C's, depending on your thinking. Join me at the Business Growth Cafe to explore, and count the number of P's you might have in your business and how they can impact the growth of your business.
2021-04-2347 min
Business Growth CaféClimate change, renewable energy, sustainable energy, and greenhouse gases...oh my!Unless you've been hiding under a rock, the conversation on energy conservation and climate change is not new but certainly one you need to participate in.
My guest and expert on the subject, Marc Brener, Director of Renewable & Energy Efficiency Services of Energy Experts International, Inc., is here with me today to help explore ideas and the facts you need to be thinking about. This is an important, educational and stimulating conversation.
2021-04-151h 02
Business Growth CaféUsing Public Relations to your Strategic AdvantageThe world of public relations has changed and my guest, Amy Levy, Founder and CEO of Amy Levy Public Relations has changed too. Not only in the way she runs her business but the types of services she provides her clients.
Listen in as Amy shares her decades of experience from her big agency days in New York to the successful twenty years and counting with her own business. She shares some wonderful insights on the work she does for her clients and I'm sure you'll walk away with ideas of how they might help drive business for...2021-04-0958 min
Business Growth CaféAre you an active listener?Be honest with yourself. Have you ever been the person who interrupts or feels the need to take over a conversation? Not really listening and just waiting for the opportunity to grab hold of the conversation and interject what's on your mind? Is that a conversation?
What is the cost of not being a good listener? Mistakes at work, family issues, losing friends?
Good, active listening is a soft skill you need to develop, as it's essential in your life's every aspect.
Join me, Angelo Ponzi, at the Business Growth Café this week as...2021-03-2735 min
Business Growth CaféAre you healthy, wealthy, and wise?You’ve heard the saying…healthy, wealthy, and wise.
Interestingly, so many people I speak to say they understand and it’s "wise" words to live by, but many have just not taken them to heart. And, in many cases, when they do, it’s a little too late.
Well, today, I have Scott Sage, President of Sage Financial Innovations, to help us think a little differently when it comes to wealth strategies and to ensure you are healthy, wealthy, and wise enough to enjoy whatever end goal you have in mind.
2021-03-1752 min
Business Growth CaféLet's Talk BrandUnless you have been hiding under a rock or sitting in your bedroom staring at a wall, you’ve heard the term Brand or Branding.
Now depending on who you’re talking to, what a brand stands for or how you leverage it in your business to differentiate and build a relationship with your customers, well that is the question.
Today on the show I have Bronson Ma, Chief Creative Officer at Bronson Ma Creative to talk about brand and brand building.
2021-03-1154 min
Business Growth CaféThe Business of ChristmasDo you love Christmas? Santa Claus? Presents? Decorating your house? Tree? Caroling in the neighborhood…Christmas cookies…my absolute favorite.
Fun and memorable times…whether you’re thinking of your childhood or those of your children.
Now imagine if you could have Christmas year-round? It sounds like fun!
Joining me at the Cafe this week is Mike Sterling, President of Dekra-Lite Industries, a commercial Christmas company, to talk about the business of Christmas.
2021-03-0447 min
Business Growth CaféUsing a Ghostwriter to Write your BookHow many of you want to write a book? How many of you started writing a book or two, but never finished. I hate to say it, but I fall into the latter category.
I have spoken to so many people that think about writing a book, get overwhelmed, and it never gets from your head to paper.
That's where a ghostwriter comes in.
Today I had a great conversation with Laura Gale, Ghostwriter on how a ghostwriter can help get your idea onto the page, the process of publishing and so many othe...2021-02-2553 min
Business Growth CaféPlan to succeed when it comes to preserving wealth and your legacyJoin me and my guest, Heath Goldman, CEO of ICON Wealth and Legacy Partners for insights on the following, plus many more questions. Don't wait to plan...plan for success.
What do business leaders need to know to take advantage of the current estate tax exemption?
What the right goals for wealth as it relates to transfers?
Thinking about selling a business? When should you start planning?
What is legacy planning and why you should care?
2021-02-1642 min
Business Growth CaféSo you want to become a podcaster!So you’re thinking about starting a podcast. Three years ago, so did I, and here I am with about 130 or so under my belt on a variety of podcast platforms from iTunes, Spotify, Google, Amazon music…pretty much anywhere you can listen to a podcast.
As of February 2021, there are over 1,750,000 podcasts and over 43 million episodes, up from 500,000 active podcasts from just two years ago in February 2018.
But like sports, there are a few that make it to the top…have great success, and make money.
Today on the show, I have Jeremy Sl...2021-02-1058 min
Business Growth CaféHave you ever thought about sitting on a board?So, when does a company decide they need or want an advisor or to establish a board of directors?
Are you that person?
Today, at the Café is Martin Rowinski, CEO & Founder of Boardsi, an opportunity network for executives seeking to find a board position or advisory work.
2021-02-0444 min
Business Growth CaféAre you or your employees burned out?Employee burnout cases have increased to the point where the World Health Organization has officially recognized it as an occupational phenomenon. In fact, the WHO has included it in the 11th Revision of the International Classification of Diseases.
Dr. Sharon Grossman, author of the 7E Solution to Burnout to discusses the root causes of burnout, actions you can take to help reduce your stress, and her new book.
2021-01-2651 min
Business Growth CaféBuilding a business to manage tax and compliance noticesDeath and Taxes. Yes, you heard me death and taxes. My parents always told me those are the only two things that are guaranteed in life. As individuals, when getting that dreaded tax notice in the mail we panic!
Now, imagine your business gets one or even 1,000 tax or compliance notices from the feds, state, local, or any one of numerous agencies around the world. Don't panic yet!
My guest has a solution for you. Rick Pinkerman, CEO of NoticeNinja, a SaaS-based CRM for tax notice compliance is here with me today to talk about con...2021-01-1933 min
Business Growth CaféIs it time to bring a lion tamer into your business?Carol Marzouk, the Chief Executive Lion Tamer and CEO of Leadership N’ Soul, joins me at the Business Growth Cafe to discuss how she helps leadership Rebuild Low Trust Relationships in the Workplace; Resolve Conflict; Communication; Engagement.2021-01-1252 min
Business Growth CaféMarketing is your growth engine for 2021This podcast provides an overview of the insights you need in order to develop an effective marketing strategy for your business.
We'll explore the importance of using research to help define your markets, ideal customers, market opportunities, sales strategies, and competitive offensive and defensive strategies.
Topics of exploration, along with case study examples, will include:
Leveraging insights to establish a brand strategy, brand values, brand promise, positioning, and communications messaging.
Identifying your customer’s decision journey and how it impacts your marketing communications strategy.
Using your competitors to identify opportunity gaps in the market
De...2021-01-0546 min
Business Growth CaféWhat are you grateful for in these troubling times?Most, if not all, people can't wait for 2020 to be over.
We all know someone who has been hurt by this pandemic and has gotten COVID-19.
Lost jobs and income, feeling isolated and disconnected, loneliness, and frankly, you just want to hug someone.
But in all of this darkness, there is light. We all want and need to heal!
Today, in this podcast, we explore the power of positivity. To find light in the darkness we ask that you dig deep to find something that you are grateful for and seek...2020-12-181h 19
Business Growth CaféExit Rich and the 6 P’s Method for Selling Your BusinessMichelle Seiler Tucker joins me at the Business Growth Cafe to discuss her new book, Exit Rich and the ins and outs of selling your business. We also spend time discussing why businesses fail and steps you can take to ensure you ultimately have a successful exit!
Book Pre-order: Exit Rich
2020-12-1754 min
Business Growth CaféTurning a 100-year-old Family Brownie Recipe into a Thriving Business TodayAt the Cafe today is Wendy Pomerantz, the Great-Granddaughter and founder of Bertha Mae’s Brownie Company to talk about how she turned a 100-year-old recipe into a thriving and very tasty business.
Wendy talks about her journey from the corporate world to the kitchen and share advice for entrepreneurs and growing businesses.
This is a sweet (pun intended) interview...as I eat brownies and cookies throughout the interview. I couldn't resist!
For those of you looking for a great tasting treat to share this holiday season, visit Bertha Mae's Brownie Company and tell...2020-12-1548 min
Business Growth CaféSpend more time on yourself, family, friends and in your community using 6 Week CyclesJoe Martin, Author, TEDx speaker, and creative agency owner talks about his new book and process called 6 Week Cycles. Joe and I discuss how to change the way we think when it comes to time and what to do with it. Including a little time travel! You'll have to listen to figure out what the heck we mean!
Find the book on Amazon!
2020-12-0849 min
Business Growth CaféAll we need is love...in Business!Do you associate Love with your business? With your employees?
Joining me at the Business Growth Cafe is Dr. Bruno Cignacco, to discuss the concept of love as it relates to business and his latest book, The Art of Compassionate Business.
If you own a business or are an HR person, this is a must listen to show!
2020-12-0148 min
Business Growth CaféWant to Become a Professional Presenter?Richard Mulholland, Founder, and Samantha Dean Leontsinis, Managing Director of the company Missing Link located in South Africa, joined me at the Business Growth Cafe to take us on a journey to help you achieve keynote worthy presentations.
2020-11-1854 min
Business Growth CaféA Life in Black and White - Challenges the Black Community Face in the WorkplacePaul Mitchell, who has been telling his story of A Life in Black and White: How to Authentically Discuss Race in Business joins me at the Business Growth Cafe. This is an important discussion!
Because of his life experiences, he is uniquely positioned to provide information and understanding to people of power, primarily White people, to help support better communication and engagement with their employees, families, and expand opportunities to show empathy and compassion to the Black community.
His goal is to help provide information to those who authentically want to learn more about the ch...2020-11-1053 min
Business Growth CaféWe Launch Startup CompaniesBrad Chisum, CEO, and Founder of the Launch Factory joined me at the Business Growth Cafe to talk about what it says on his website home page…We launch Startup companies. During the discussion, we focus on his unique approach to helping launch startups and his own unique startup experience.
2020-11-0549 min
Business Growth CaféTurning Experts into AuthoritiesMy guest this week, Simone Vincenzi, Founder/CEO of GTeX, a London-based company, and I discuss how becoming an authority in your field starts with these four pillars.
Get clarity on your business model and turn chaos into simplicity and flow.
Create HIGH-CONVERTING offers that deliver a real transformation.
Expand your audience and reach to get in front of your ideal clients consistently.
Grow your influence to get access to unlimited opportunities and attract clients with ease.
To learn more, visit: https://gtex.org.uk/
2020-10-2858 min
Business Growth CaféTaking Your Product Idea and Bringing it to Market RealityIf you're like so many people around the world, you’ve got a great idea for a product. You’ve been dreaming about it, and of course, the world could use it. And, you can’t wait to begin selling it. But how do you get it from an idea to a viable, marketable product?
Joining me at the Cafe is Eric Rose, Founder & President of Pinnacle Product Innovation to discuss how to make that happen.
2020-10-2249 min
Business Growth CaféWhen is the last time you had a legal checkup?Don't just wait until you need a lawyer. Contracts, business entities, litigation, disputes, employee issues are just some of the areas you need to make sure you are "legally" healthy.
Mahyar Ghassemian, Founder & President of Ghassemian Law Group is in court with me today or rather at the Business Growth Café to discuss a wide variety of topics when it comes to business law. And maybe a few of those topics just might resonate and keep your business out of hot water.
2020-10-1337 min
Business Growth CaféOvercoming Challenges During These Difficult Times, Especially If You're In The Restaurant BusinessJoining me at the Business Growth Cafe is Tony Penn, CEO of Penn Consulting. Tony is a business owner, executive consultant & coach and is here today to talk leadership, and what and how leaders need to focus during these crazy times.
Tony also has a specialty working with leaders in the restaurant industry.
To find out more visit: https://pennultimateconsulting.com/
2020-10-0146 min
Business Growth CaféThe human and business implications of mental health issues in the workplaceWe are experiencing a significant worldwide health crisis, the coronavirus which has killed over 200,000 people in the US at the time of this recording. We now wear masks to protect ourselves from this virus, work at home, not socializing, and living more in isolation than ever before.
This takes a toll, even on the healthiest individuals. But, it’s not just the current state we are in that is impacting mental health. It existed long before the pandemic and will exit after.
Today I am pleased to have Sally Spencer-Thomas here with us to discuss menta...2020-09-2548 min
Business Growth CaféBy disrupting your flow you can get five days work done in one day. Interested?If you’re a runner or any type of athlete, you may have heard others express the terms “runner’s high” or in “the zone” when athletes exponentially outperform their competition, or even themselves. These terms describe a neurochemically induced state of consciousness known as “flow.”
Today at the Business Growth Café I’m joined by Chris King, President & CEO of Status Flow, who says that by disrupting your flow, you can get five days’ work done in one day, all while working fewer hours, dropping your stress levels to absolutely zero.
Listen in to the conversation to h...2020-09-2344 min
Business Growth CaféA Peek Behind the Curtain into the World of Angel InvestingSo you’re thinking about starting a business or maybe already have and now you are looking for investors.
You’re enthusiastic…who wouldn’t want to buy your product. After all, it’s a billion-dollar market and all you need is just ½ of 1 %. Then…you’ll sell.
But the journey from idea to an MVP to launch to growth is a long and not always straight road.
Joining me at the Cafe this week is Xandra Laskowski is the founder and CEO of OSEA Angel Investors is a membership-based, women-focused angel investment group focused on an...2020-09-1746 min
Business Growth CaféBringing clarity to the mystery of “Credit Cards” and they can positively or negatively impact your businessPerryn Holtrop, Founder, and CEO of Pay Nation joined me at the Cafe this week to discuss the good, bad, and ugly of accepting credit cards for your business. During this conversation, we'll add clarity for those thinking of accepting cards and the areas you need to be careful you don't step in!
2020-09-0947 min
Business Growth CaféExploring the symbiotic relationship between Sales and MarketingAt the Café, I’ve invited Rich Cocuzzo, the founder and president of Sales Velocity Advisors, to talk war stories, the good, the bad, and the ugly of today’s business environment and to provide some insights on what to do and not to do when it comes to planning your sales strategies and tactics, especially during our current COVID-business environment.
2020-09-0348 min
Business Growth CaféFaith, Commitment, Perseverance and Belief in Yourself are Key Ingredients to Grow your StartupRyan Mason, CEO, and Founder, of Luxe Brands and BizBuzz, has had an incredible journey from sports to business, where one dream was crushed, yet like the phoenix, he has risen and leveraged his dedication to sports into thriving businesses. An inspirational story for any entrepreneur.
2020-08-2551 min
Business Growth CaféThe importance of building your personal brandAs business owners, we spend so much time working in our business thinking about sales, cash flow, employees, competition, operations, we forget to not only spend time working on our business but frankly, working on ourselves.
At the Café I have Matt DeCoursey, CEO and Founder of FullScale.io, how of the podcast Startup Hustle and Author of the book Million Dollar Bedroom here to offer up some great advice on the importance of building your personal brand.
2020-08-1852 min
Business Growth CaféDon't Wait For A Crisis to Establish a Crisis PlanDavid Oates, Crisis PR Expert and founder of Public Relations Security Services joins me at the Business Growth Cafe to discuss why every company needs to have a crisis plan in place, not only to protect your reputation but also your company.
2020-08-1149 min
Business Growth CaféDefining the role of strategy in your digital campaign.Katie Wagner founder, CEO of KWSM, A Digital Marketing Agency joins me at the Café to answer your questions and to offer up some great advice on the importance of implementing an effective digital strategy and campaign for your business.
2020-08-0452 min
Business Growth CaféDon't let your dream of starting a business come to an end because of a bad pitch (deck)!In the world of startups getting a business off the ground is not easy. There is so much work that goes into developing the plans, product, testing, etc. etc., yet in 60 seconds or less, that dream can come to an end.
Why, because their investor pitch didn’t go so well. This may have been the result of the entrepreneur themselves…or in many cases, their pitch deck didn’t communicate and the brilliance of their idea got lost in the sea of pages, numbers, and rambling that caused the potential investor to say to themselve...2020-07-2852 min
Business Growth CaféThe Ultimate GiftI was inspired by a movie I recently watched called The Ultimate Gift. It's based on a book written by Jim Stovall. Without giving the premise away, there are 12 gifts discussed in the movie that I believe are gifts we have all given, received, or wish we had. Please listen in as I believe you will find this conversation relevant given the times we are living in. Hopefully, in the end, you will find this is my gift to you!
2020-07-2535 min
Business Growth CaféThinking about your exit strategy? What about an ESOP?As a business owner, you dream of cashing out one day. The big score! But what is your company really worth? Maybe not as much you believe it is? What is the right exit strategy for you? Sell the company? Be acquired? Merge? Or, as another thought, sell it to the people that helped grow your business.
At the Café, I have Chris Kramer, Managing Director of Strategic Equity Group to discuss ESOP’s (Employee Stock Ownership Plan) as an exit strategy.
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2020-07-2351 min
Business Growth CaféGuidance for high potential early-stage companies to get on the right path, identify the right model and the right way of thinking about business growthAt the Business Growth Café I’m excited to have Eli Eisenberg, Founder & President of Straight Line Management, which focuses on providing CFO services and financial expertise to help growing companies identify and exploit key opportunities, to discuss the importance of understanding and using your financials strategically in growing your business.
Eli has grown his business over the past 29 years and shares his experiences and guidance for high potential early-stage companies to get on the right path, the right model and the right way of thinking about your business.
2020-07-1550 min
Business Growth Café100th Show: Join former CMO for Ritz-Carlton and Loews Hotels and Founder of BJH Consulting, Bruce Himelstein,at the Cafe to discuss the current state of the hospitality IndustryIt's my 100th show. I want to thank my subscribers, listeners and guests I am pleased and honored to welcome to the show Bruce Himelstein, Founder of The BJH Group. Bruce is a Sales & Marketing Expert, Speaker, Facilitator, and Consultant. His career includes…Chief Sales & Marketing Office for Ritz-Carlton Hotels, President Oceania Cruises, and Chief Marketing Officer, Loews Hotels & Resorts. And, a long-time friend of mine, but you'll have to listen to the show to hear those details!
Join us as we take a journey with Bruce from graduation to cleaning hotel rooms to CMO for major hotel...2020-07-0953 min
Business Growth CaféTrademarks, Patents and Copyrights, oh my!There are many reasons to protect your brand's trademark. It seems obvious, yet so many businesses find themselves letting their trademark lapse or allowing it to be modified or misused. This causes market confusion or, worse, allows your competitors to take it over potentially.
Also, if you own a business or are conducting the marketing for that business, and you use graphics or pictures from the internet, then publish them in presentation, social media, etc., you are putting your business in jeopardy.
That's crazy, you say? Well, you're crazy…if you are using the copyrighted mate...2020-07-0840 min
Business Growth CaféFrom Editor to Global PR Leader, a New Twist (or Pitch) on PR and Life-Changing ConnectionsJustin Breen, CEO & Founder of BrEpic Communications, joins me at the Business Growth Cafe to discuss his journey from newspaper editor to global PR leader/storyteller and his approach for building success for brands. As a newspaper editor receiving countless press releases from PR firms, Justin recognized there was a better way to create click-worthy stories that local, regional national and global media want for their readers.
2020-06-3035 min
Business Growth CaféLaunching a new product or service is never straight line to successPaul Wirth, entrepreneur, EOS Implementor and Founder & Facilitator at CEO Axxess joins me at the Business Growth Cafe to discuss his new venture and the path to identity and bring a new product/service to market.
2020-06-2546 min
Business Growth CaféBe kind, considerate and empathetic…life lessons of inspirationIn today’s show, I wanted to get real and talk about life. There is so much happening in our world I get concerned that we are losing sight of the important things that make us who we are. I found inspiration from the author Regina Brett. The night before her 45th birthday after being diagnosed with breast cancer, she wrote down 45 life lessons and eventually turned them into a bestselling book.
I’ve used some of her life lessons, which I’ve included below along with my own personal thoughts and insights to hopefully motivate and inspire us...2020-06-2328 min
Business Growth CaféEmployee happiness can help protect and safeguard your business success“Happiness depends upon ourselves.” – Aristotle
Happiness is not something ready-made. It comes from your own actions.” – Dalai Lama
I’m joined today by Nic Marks Founder of Friday Pulse https://www.fridaypulse.com/, a Statistician, Happiness expert, and TED speaker.
Happiness is a relatively new area of science influencing organizational development -- the science of happiness for a professional perspective on an organization's happiness.
Happiness is how we naturally talk about positivity - and all the benefits that flow from feeling upbeat. Happy is what we want for our children, and it’s what we...2020-06-1643 min
Business Growth CaféCommunication tools and infrastructure in the new normal business worldBrian Andersen, Digital transformation specialist and founder of Telecomphrensive Solutions works with businesses to help them think through their technology strategy, focusing on customer experience, employee satisfaction, security, and ease of use in the new normal of remote workers.
Life changed two-plus months ago as employees headed home to work as a result of the Coronavirus. Who thought, including myself, that two months later we'd be working from home…hopping on endless zoom meetings would become the norm.
The question becomes, as the guidelines start to lift and it becomes safer in the workplace, will wor...2020-06-0937 min
Business Growth CaféWere you born a great leader or have you evolved into one?Leadership comes in all shapes, sizes, and levels of experience. I’m sure you’ve heard the saying, he/she is a born leader. But I’m not sure anyone is really born a great leader. Given today’s challenges in the business world; however, leadership is even more important than ever.
Adam Mendler, CEO, of Veloz Group joins me at the Business Growth Cafe. Adam is a serial entrepreneur, motivational speaker, author, and today, my guest, to explore the importance of leadership, as well as advice for entrepreneurs about improving their leadership skills.
2020-06-0239 min
Business Growth CaféStrategies for buying or selling a business in a post-pandemic world.At the Café, I’m joined by Carl Allen, founder of Dealmaker Wealth Society, a world-class entrepreneur, investor and corporate dealmaker who has worked on more than 330 transactions worth close to $48 billion to discuss post-pandemic strategies and buying or selling a business.
2020-05-2646 min
Business Growth CaféSkateboarding legend Per Welinder talks about his journey from skateboarder to VCPer Welinder, freestyle skateboard legend, actor (you can find him in Back to the Future), serial entrepreneur and founder of iconic skateboard brands such as Birdhouse, and now Venture Capitalist and co-founder of WelinderShi Capital to talk about his journey and his focus on helping young active lifestyle and consumer-facing brands turn into successful iconic brands.
2020-05-1933 min
Business Growth CaféSales training gets the sales organization working from the same playbookToday at the Café I’m excited to have Scott Bailey, a seasoned of Sandler Certified Trainer in the Western Region with over 24 years of service to discuss how sales training gets the sales organization working from the same playbook… using the same communications system to drive business growth.
2020-05-1432 min
Business Growth CaféThe importance of planning for post-covid business growthMarcia Riner, CEO of Bella Financial and fellow podcaster and host of Profit with a Plan joins me at the Cafe to discuss why businesses need to gain clarity, control, and confidence in order to make the best financial and marketing decisions to compete in the post-COVID world.
2020-05-1241 min
Business Growth CaféIt's Cinco de Mayo today! Time for celebrating…with IZO Joven hand-crafted Mezcal!Today at the Café I’m talking with Gaston Martinez, a native of Mexico and founder of IZO Agave Spirits. IZO is a premium, handcrafted all-natural Mezcal distilled based on centuries of distilling tradition. Join us as we discuss taking his passion from field to bottle.
2020-05-0533 min
Business Growth CaféWho doesn't like Peanut Butter and Jelly?As a serial entrepreneur, this is not Clara's first venture. Inspired by travel and international tastes, Clara Paye, CEO of Unite, talks about her global-inspired brand and her journey to bring her new tasty protein bars to market. The roll-out of Unite includes fan favorites...PB & Jelly; Mexican Hot Chocolate and Churro.
2020-04-2934 min
Business Growth CaféReal Talk with Industry Leaders on Surviving the Crisis - Part 2In Part 2, I continue the conversation with 3 new business leaders from different industries to gain their perspective on how they and others are surviving and preparing for tomorrow.
In Part 2, interviews include:
Lisa Holmes - HR Professional
Karen Gee-McAuley - PR Professional servicing consumer clients including travel and leisure
Josh Walters - Talent optimization and executive search
2020-04-2338 minBusiness Growth CaféReal Talk with Industry Leaders on Surviving the Crisis - Part 1To better understand what is happening to business owners in real-time, I conducted interviews with six different business leaders from six different industries. The goal was to gain insights for listeners, to help better understand how others are coping with the new normal.
In Part 1, interviews include:
Richard Montellano - Supply Chain Consultant
Dean Soll - Manufacturer of Insulated Metal Panels for refrigerated products
Chris Kramer - M&A and ESOP programs
2020-04-211h 19
Business Growth CaféConnecting with remote employees during this crisis and leadership's responsibilityWe are in unprecedented times as a result of the Coronavirus. Offices and businesses are closed, and employees are now working from home. For many, this is a new experience. And, for many business leaders, this is a new experience as well.
Today at the Café, I’m going speaking with Kimberly Layne, CEO, and founder of The Kimberly Connection Company, about improving broken cultures through connected leadership. And, how a leader needs to engage with their remote employees during this crisis.
2020-04-1435 min
Business Growth CaféProtect yourself and your team from making dangerous judgment errors, especially in today’s business climateBusiness leaders are navigating unchartered waters in today's business climate and making decisions that can have a lasting impact on their business. Stop by the Business Growth Cafe to hear insights from my guest, Dr. Gleb Tsipursky, Disaster Avoidance Expert as we discuss making rational, well-thought-out decisions vs gut decisions based instincts. Protect yourself and your team from dangerous judgment errors known as cognitive biases to develop the wisest and most profitable decision-making strategies for today and tomorrow.
2020-04-0826 min
Business Growth CaféNAVIGATE TODAY'S BUSINESS CLIMATE FOR TOMORROW'S SUCCESSHow to Navigate Today while Planning for Tomorrow is on everyone's mind, especially business leaders. Listen in as me, Angelo Ponzi, Fractional CMO, Rich Cocuzzo, Fractional Revenue Officer and JJ Richa, Fractional Operations Officer discuss critical elements to surviving and thriving in these uncertain times.
We three, make up the leadership of a collective of C-Suite executives called, P4 Collective. Listen as we discuss a holistic approach to address the issues and challenges facing businesses as a result of the actions taken to mitigate the Corona Virus.
Join us on April 7th, 12 - 1 PM for...2020-04-0428 min