Shows
Be BOLD BrandingBuilding Authority Through BestsellersHow do you stand out in a crowded marketplace and instantly position yourself as the trusted authority? In this episode, we dive into the transformative power of authorship without the pain of writing. Meet Michael and Caleb DeLon, the father-son duo who run Paperback Experts. In 2013, Michael escaped his own professional "prison" by publishing his first book titled "On Marketing," which completely changed how prospects perceived his expertise. Now recognized as America's foremost authority on Credibility Marketing, Michael and Caleb help busy professionals create Amazon bestsellers in just 24 total hours of their time through their Profitable Book Pathway. Join u...
2025-06-1126 min
The Nice Guys on BusinessThe Lead Magnet Solution, Caleb DeLon InterviewAbout Done For You Lead Magnet:DFY Lead Magnet is a very short version of how Paperback Expert helps biz owners create books: They speak, we write. The same process works for lead magnets.One meeting to decide on a topic + one meeting to record the content. We transcribe and polish. Ta-da, the biz owner has a brand-new lead magnet in about a week.The deliverable is a ~20-page guide that solves a “narrow but meaningful” problem for their target audience.Interested? Visit http://dfyleadmagnet.com Connect with C...
2024-08-2621 min
Business Excellence - TOP 5 SeriesIn Conversation - Caleb DeLon Top Five Tips for Creating Your Book (Without writing a word)Summary of Caleb DeLon “Unless you're one of the rare individuals who actually thrives in that environment, it's going to be best for you to write your book in community. And especially when we're talking about content creation, to bring in someone to ask you questions. In this, this takes speaking your content to the next level. It's one thing to hit record on your phone and just begin to talk. It's another to have a friend sitting across from you asking you questions that you then respond to, because what that friend can do is...
2022-08-0815 min
Freshstart Podcast with Author D.L. HenningCaleb DeLon COO Paperback Expert, How Business Owners Create Books Without Writing A WordImagine writing a book you can give away to your customers and clients that builds trust, expert authority status, and relationships that magnetically draws new and long term business in. Now imagine how you create and publish your book with your name on the cover... and you haven't written a single word.
Learn more: PaperbackExpert.com
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“My book is my silent salesperson that can sell me better than I could ever sell myself. You made the process so simple. I could never have done this without your help organizing my...
2022-05-2131 min