Shows
Canned the Marketing PodcastEpisode 9: Beyond the 'Colouring Department' - How to set Marketing teams up for SuccessIn this episode, Ben van Rooy and Stephanie Quantrill explore the various structures of marketing teams within organisations, discussing the pros and cons of agency versus in-house setups.
They delve into the importance of aligning marketing teams with business goals and the challenges of maintaining brand consistency while allowing for local market adaptations.
The conversation also touches on the dynamics between marketing and sales, the role of leadership in supporting marketing efforts, and the need for creativity and data-driven decision-making in marketing.
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2025-09-1949 min