Shows
let's go there32: raw files: ubuntuwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.intern application -click here!let’s go there Instagram - click here!let’s go there YouTube - click here!produced by thecoeffect2025-02-1012 minlet's go there31: chicora williams welborn, finding her grrrrr factor and her purpose in her 40schicora (chim) williams welborn is a dedicated wife, mother, daughter, and founder of starlight therapeutic riding center, a non profit focused on supporting individuals with disabilities. raised on a ranch in Texas by clayton and modesto williams, figures well known in local Texas lore, chim grew up surrounded by horses and understood their transformative power and healing.
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produced by thecoeffect
...2025-02-051h 10let's go there30: raw files: algorithmwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.
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produced by thecoeffect2025-02-0306 min
let's go there30: raw files: algorithmwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.let’s go there Instagram - click here!let’s go there YouTube - click here!intern application - click here!produced by thecoeffect2025-02-0306 minlet's go there29: trent schmiedehaus, how reggae, punk roots, and Buddhism keep us all in connectiontrent is a psychotherapist and relationship specialist. He helps couples and individuals soften barriers to love and create lasting, deep connection and intimacy in their lives. he works from the premise that human beings are hardwired to be emotionally connected to one another and believes healthy, supportive relationships are central to the well being of couples, individuals, families, and communities. trent is also a dedicated Zen student. he daydreams often of ancient Chinese sages, talks to the moon and lives in Austin, Texas with his wife.
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2025-01-291h 37let's go there29: trent schmiedehaus: how reggae, punk roots and Buddhism keep us all in connectiontrent is a psychotherapist and relationship specialist. He helps couples and individuals soften barriers to love and create lasting, deep connection and intimacy in their lives. he works from the premise that human beings are hardwired to be emotionally connected to one another and believes healthy, supportive relationships are central to the well being of couples, individuals, families, and communities. trent is also a dedicated Zen student. he daydreams often of ancient Chinese sages, talks to the moon and lives in Austin, Texas with his wife.let’s go there Instagram - click here!let’s go t...2025-01-291h 37let's go there28: raw files: oh wowwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.
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produced by thecoeffect2025-01-2706 minlet's go there28: raw files: oh wowwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.intern application - click here!let’s go there Instagram - click here!let’s go there YouTube - click here!produced by thecoeffect2025-01-2706 minlet's go there27: lindsay shookus, from behind the scenes to her own stagelindsay shookus is founder, speaker and 7-time emmy-winning television producer. For twenty years she worked as a veteran producer at Saturday Night Live, running the talent department, where she was responsible for booking the hosts, musical guests and cast. lindsay executive produced miley cyrus’ new year’s eve party, was an associate producer on the critically-acclaimed television show 30 Rock, and produced NBC’s adele: live in new york city special. in 2015, she was named one of the hollywood reporter’s up-and-coming execs 35 & under and has appeared on Billboard’s Women in Music list three times. lindsay cofounded Women Work F#cking Ha...2025-01-221h 29let's go there27: lindsay shookus, from behind the scenes to her own stagelindsay shookus is founder, speaker and 7-time emmy-winning television producer. For twenty years she worked as a veteran producer at Saturday Night Live, running the talent department, where she was responsible for booking the hosts, musical guests and cast. lindsay executive produced miley cyrus’ new year’s eve party, was an associate producer on the critically-acclaimed television show 30 Rock, and produced NBC’s adele: live in new york city special. in 2015, she was named one of the hollywood reporter’s up-and-coming execs 35 & under and has appeared on Billboard’s Women in Music list three times. lindsay cofounded Women Work F#cking Ha...2025-01-221h 29let's go there26: raw files: anna announcementwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.
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produced by thecoeffect2025-01-2021 minlet's go there26: raw files: anna announcementwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!produced by thecoeffect2025-01-2021 minlet's go there25: lisa fritsch, lawyer, activist, and best selling author, tapping her spiritualitylisa fritsch, media and communications expert, best selling author, TEDx presenter, and award winning attorney, is a creative force. lisa was a renowned talk show host on Austin's number one talk radio station, KLBJ, for 10 years, a national radio and television commentator. she founded media and communications company Lisa Serves in 2012, where she advises and serves think tanks in Washington, D.C., civil leaders, and non profit organizations. She ran for governor of Texas in the Republican primary in 2014, coming in second place to Governor Greg Abbott. she has over 25 years combined experience in executive communications, media strategy, business...2025-01-151h 19let's go there25: lisa fritsch, lawyer, activist, and best selling author, tapping her spiritualitylisa fritsch, media and communications expert, best selling author, TEDx presenter, and award winning attorney, is a creative force. lisa was a renowned talk show host on Austin's number one talk radio station, KLBJ, for 10 years, a national radio and television commentator. she founded media and communications company Lisa Serves in 2012, where she advises and serves think tanks in Washington, D.C., civil leaders, and non profit organizations. She ran for governor of Texas in the Republican primary in 2014, coming in second place to Governor Greg Abbott. she has over 25 years combined experience in executive communications, media strategy, business...2025-01-151h 19let's go there24: raw files: decision makingwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.
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produced by thecoeffect2025-01-1312 minlet's go there24: raw files: decision makingwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.intern application - click here!let’s go there Instagram - click here!let’s go there YouTube - click here!produced by thecoeffect2025-01-1312 minlet's go there23: raw files: 2025 planningwelcome to carla's 2025 planning process. in this episode carla shares the framework she uses to design an intentful year.
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produced by thecoeffect2025-01-0822 minlet's go there23: 2025 planningwelcome to carla's 2025 planning process. in this episode carla shares the framework she uses to design an intentful year.let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!produced by thecoeffect2025-01-0822 minlet's go there22: raw files: intentmel robbins episode on apple: click here!
mel robbins episode on spotify: click here!
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produced by thecoeffect2025-01-0604 minlet's go there22: raw files: intentwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.mel robbins episode on apple: click here!mel robbins episode on spotify: click here!let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!produced by thecoeffect2025-01-0604 min
let's go there21: workshop - a decision: what to do or who to be?welcome to workshop: in these episodes, carla will help our guest work through a professional or personal challenge that they are facing.in the first workshop episode we welcome danielle applestone, serial entrepreneur and Materials Science PhD with 20+ years of experience founding startups across multiple industries. let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!danielle applestone Linkedin - click here!applestone consulting website - click here!produced by thecoeffect2025-01-011h 12
let's go there20: raw files: season 1 recapwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!produced by thecoeffect2024-12-3033 min
let's go there19: andy bateman, co-founder of mixed tape, does the workandy bateman, co-founder of mixed tape, is a catalyst for growth—helping organizations break through barriers to maximize operating and growth potential. with a career spanning 30 years, andy has worked with some of the world’s most iconic brands, including Netflix, Microsoft, and TikTok, as well as the Australian government, leading transformative programs in leadership, innovation, and customer strategy. his whole-person approach to not just work, but also life unlocks incredible potential. join carla as she explores andy’s insights on growth, transformation, and what it takes to lead in today’s dynamic world.let’s go there Inst...2024-12-2655 min
let's go there18: raw files: playlist giftwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.playlist - click here!let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!produced by thecoeffect2024-12-2305 min
let's go there17: joe hudson, founder of The Art of Accomplishment, goes deep into his rootsjoe hudson is one of the most sought-after coaches for leaders at OpenAI, Alphabet, Apple, and beyond—and carla’s personal coach. with a unique approach that blends over 25 years of spiritual, psychological, and corporate expertise, joe guides top executives toward profound breakthroughs. from fishing in Alaska to directing TV in Hollywood and pioneering sustainable agriculture investments, joe’s eclectic journey shaped his ability to unlock the wisdom within every person. in this episode, carla flips the script as joe shares his remarkable story and insights from coaching the world’s most influential leaders.let’s go there Inst...2024-12-181h 52
let's go there16: raw files: identitywelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!produced by thecoeffect2024-12-1605 min
let's go there15: part 2: ford smith, founder of Ultranative, heals himself and the worldon today's episode carla continues her conversation with ford smith. the conversation goes deeper as ford shares more about his personal healing journey that lead him to this mission-driven life.let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!about carla - click here!ford smith LinkedIn - click here!about ford smith - click here!about Ultranative - click here!produced by thecoeffect2024-12-111h 03
let's go there14: raw files: facing itwelcome to the “raw files” – short, monday releases capturing carla’s thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!produced by thecoeffect2024-12-0905 min
let's go there13: part 1: ford smith, founder of Ultranative, heals himself and the worldon today's episode we meet ford smith, a heart led and purposeful founder and investor based in austin, tx. before starting Ultranative, a venture fund backing mission-driven startups that positively impact humanity and the planet, ford played a role in the early years of the cannabis business in LA with companies like Eaze and Harborside. as current a board member of The Center for MINDS, a 501(C)3 studying the use of psychedelics to enhance creativity and problem-solving, ford is also on a mission to bring these medicines into the mainstream to enable creative problem solving and scientific discoveries. hear about ford...2024-12-0450 min
let's go there12: raw files: awakeningwelcome to the "raw files" - short, monday releases capturing carla's thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!about carla - click here!produced by thecoeffect2024-12-0229 min
let's go there11: karen hawkins, founder of Karen Hawkins Studio, from artist to activistCarla talks with her friend and contemporary sculpture artist Karen Hawkins. Karen’s work, which varies from sculptural wall hangings to site-specific installations, can be found in private residences and galleries across the United States. Her latest exhibition, the Pink Bow Project, aims to increase the awareness of sexual abuse of children in our country and enable victims to find their voice. In this episode, Karen opens up about the inspiration for this project and how she plans to make this a traveling exhibition across the country.let’s go there Instagram - click here!let’...2024-11-2738 minlet's go therekaren hawkins, founder of Karen Hawkins Studio, from artist to activistCarla talks with her friend and contemporary sculpture artist Karen Hawkins. Karen’s work, which varies from sculptural wall hangings to site-specific installations, can be found in private residences and galleries across the United States. Her latest exhibition, the Pink Bow Project, aims to increase the awareness of sexual abuse of children in our country and enable victims to find their voice. In this episode, Karen opens up about the inspiration for this project and how she plans to make this a traveling exhibition across the country.let’s go there Instagram - click here!let’...2024-11-2738 min
let's go there10: raw files: connectionwelcome to the "raw files" - short, monday releases capturing carla's thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!about carla - click here!produced by thecoeffect2024-11-2504 min
let's go there9: sarah robb o’hagan, author of Extreme You, on reassessing how to livesarah is a dear friend of carla's with boundless energy that she and others lovingly refer to as the human explanation point. sarah led the reinvention and turnaround of Gatorade as its global president, the digital transformation of Equinox Fitness Clubs as its President and the transformation of Flywheel Sports to a streaming content business as its CEO and most recently was the CEO of Exos, the human performance company, marrying her love of fitness with business performance. on today’s episode, Sarah gives us insight into why she lives life so boldly and always brings the fun.l...2024-11-201h 05
let's go there8: raw files: fearwelcome to the "raw files" - short, monday releases capturing carla's thoughts, reactions, musings, and insights on topics ranging from current events to personal stories and professional obstacles and learnings.let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!produced by thecoeffect2024-11-1810 min
let's go there7: taylor johnson, founder of Taylor Johnson Performance, on the power of suggestiontoday carla chats with taylor johnson, a performance coach based in Austin, TX. prior to performance coaching, taylor spent time in the NFL and then e-sports and now spends his days with executives and high performing individuals. his path is one of self acceptance, self love and truly represents the future of masculinity.let’s go there Instagram - click here!let’s go there TikTok - click here!let’s go there YouTube - click here!about carla - click here!taylor johnson LinkedIn - click here!about ta...2024-11-131h 12
let's go there6: raw files: election response, decide what to be and go be itcarla scraps her episode this morning to have a different conversation. she decides to share her authentic response to the election and the state of our culture. this is not a political conversation, this is a human one. reach out to someone that you love today, whether you voted for the same person or not.if you’d like to chat with carla further, please visit thecoeffect.co. we’d love to hear from you & how you’re feeling.let’s go there Instagram - click here!let’s go there TikTok - click here!2024-11-0605 min
let's go there5: carla piñeyro sublett, founder of The Co Effect, goes there with annacarla has a raw and unfiltered conversation about her life journey with her LGT producer and mentee, Anna Rinke. Carla opens up about how her unconventional path eventually led her to be CMO at Fortune 50 companies and the choices she made along the way. She shares how mind, body and spirit became a priority for her, the realities of charging forward in your career while raising a family, and how to stand out in the workforce — while staying true to yourself.let’s go there Instagram - click here!let’s go there TikTok - click he...2024-10-301h 15
let's go there4: craig cummings, founder & general partner of Moonshots Capital, tugs at our heartthis week carla has a heart lead conversation with her close friend and co-founder of Moonshots Capital, craig cummings. the two explore the value of loving leadership and trust and integrity in business. craig talks about his time in the army and how that experience inspired him to build a venture capital firm supporting veterans. he gets real about how his family managed his deployment in Afghanistan and opens up about his wife’s battle with breast cancer. a story of love, resilience and a different type of leadership, craig will leave you fired up!let’s go th...2024-10-231h 13
let's go there3: yemi a.d., founder & creative producer of Moonshot Platform, moves us through his storycarla and her dear friend, artist and mover, yemi a.d., have a deep, yet fun conversation where yemi takes us through his extremely unique and inspiring life journey. he describes what it was like growing up as a nigerian in the czech republic and how he built his own culture around dance and movement to find community. at 24, yemi found himself working the largest stages in the world, choreographing performances for kanye west and eventually directing the yeezus tour. in 2022, yemi created moonshot platform for young, emerging leaders and change-makers to collaboratively address the grand challenges of the 21st...2024-10-161h 15
let's go there2: dylan taylor, founder & chairman of Voyager Space, decided to be a different kind of mancarla sits down with dylan taylor, CEO of Voyager Space where he shares his transformative journey from a rough childhood in denver to becoming a successful business leader and ultimately serving humanity. dylan shares his transformative journey from a rough childhood in denver to becoming a successful business leader and ultimately serving humanity. he opens up about how ambition, driven by fear of failure shaped his career and led him down a path he was not proud of. as a CEO of a public company, dylan realized he lost sight of purpose in life and shifted the type of le...2024-10-1653 min
let's go there1: sami spalter, co-founder & ceo of Form, on carrying the weightJoin Carla Piñeyro Sublett for the first episode of Let’s Go there with Forbes 30 under 30 recipient Sami Spalter. At the young age of 29, Sami is the co-founder of Form, a wellness platform, with Sami Clark. They bootstrapped the business 3-years ago and are projected to bring in 21M in revenue this year. In her conversation with Carla, Sami emphasizes the importance of self-discipline, self-love, and making intentional decisions. Sami goes there, sharing how she transformed her body, losing 80 lbs, how she has processed the recent loss of her mother and how she built her career from the ground up. ...2024-10-161h 03
let's go therethe calljoin carla piñeyro sublett for a completely raw and unfiltered intro to the "let’s go there" podcast. letting go of the resistance, carla accepts the call to serve and build a community committed to making our workplaces and lives better. here, carla speaks vulnerably about her hopes for "let’s Go there" and opens the door for you, the audience, to join in the call. 2024-10-0607 min
Marketing TrendsRedefining Leadership: From CMO to Cohort Creator with Carla Piñeyro SublettOn this episode, Carla Piñeyro Sublett, the former CMO of IBM, discusses her transformational path from corporate leadership to starting her own company focused on connecting and optimizing human potential. Carla shares insights into modern leadership, authenticity, and the importance of balancing mind, body, and spirit in professional settings, and she offers shifting perspectives in marketing and leadership.Tune in to learn:How to navigate personal and professional transformationThe power of authenticity and self-careHow to optimize executive leadership teamsLessons learned from transforming marketing at National InstrumentsAdvice for aspiring marketing leadersWhy the future of marketing is g...2024-08-0744 min
Women at WorkWomen Who Are Making Work Better for WomenWhen you see potential for your company to improve in some way—whether it’s to overhaul an outdated policy, round out benefits, or to make jobs more workable, how can you instigate change? Three women who Amy B interviewed during Women at Work’s April 27 live virtual event saw that potential and carried it through, to programs and policies that are making a difference:
Myra Orndoff, a senior manager at Capital One, campaigned for the company to create more part-time tech jobs after she went part time herself as a way to stay in the workforce while...2023-07-1735 min
Marketing TrendsLet’s Talk About CMO Burnout With Kelly Hopping, Chief Marketing Officer, HYCUWhat is the best path forward for a CMO suffering from burnout? On this episode, accomplished marketing leader Kelly Hopping reveals why she chose to take a six-month sabbatical before accepting her current role as Chief Marketing Officer at the backup-as-a-service company HYCU. Tune in to hear what she accomplished during her time away from work and why she believes other CMOs could benefit from taking a well-timed break.Tune in to learn:About Kelly’s marketing journey (4:00)About CMO burnout and Kelly’s thoughts on the benefits of taking a sabbatical (26:30)About Kelly’s time at Har...2022-09-2352 min
The Art of AccomplishmentCarla Piñeyro Sublett on Finding Compassion in Self-IndulgenceIn Episode 35, Brett interviews Carla Piñeyro Sublett, Chief Marketing Officer and Senior Vice President of IBM on a heart-opening experience that radically altered the dynamic of her business and personal relationships. Carla came from a mindset that doing self work was self-indulgent. Stemming from that belief, she took on the role of being a manager of herself, her emotions and others around her. Through a sequence of transformative self-discoveries, she uncovered a greater capacity for love that was immediately felt and reflected back to her by her family and colleagues. In this episode, we follow Carla on an e...2021-12-0339 minThe Art of AccomplishmentCarla Piñeyro Sublett on Finding Compassion in Self-IndulgenceIn Episode 35, Brett interviews Carla Piñeyro Sublett, Chief Marketing Officer and Senior Vice President of IBM on a heart-opening experience that radically altered the dynamic of her business and personal relationships. Carla came from a mindset that doing self work was self-indulgent. Stemming from that belief, she took on the role of being a manager of herself, her emotions and others around her. Through a sequence of transformative self-discoveries, she uncovered a greater capacity for love that was immediately felt and reflected back to her by her family and colleagues. In this episode, we follow Carla on an e...2021-12-0339 min
Marketing Today with Alan Hart285: The Value of Leading with Service with Author Drew NeisserDrew Neisser is the founder of Renegade and CMO Huddles. Most recently he's added author to his list of accomplishments with the publishing of his book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. In this episode, Drew and Alan discuss the concepts in his new book, what makes B2B marketing great, and what makes great marketers in B2B marketing. Drew firmly believes in order to be distinct in the industry and transform your brand it starts from the inside out. He says, “If you don't have your employees behind [the initiative] then you don...2021-11-1041 min
Campaign ChemistryCampaign Chemistry: IBM CMO Carla Piñeyro SublettCampaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial t...2021-08-1230 min
Futurum Tech WebcastBeyond Whitehurst Departure, IBM’s Massive Transformation is UnderwayIn this episode of the Futurum Tech Webcast, my colleague Steven Dickens and I took a dive into the goings on at IBM this past week. Obviously, the big news coming out of IBM with an announcement late in the day on Friday last, was the news of IBM president and former Red Hat CEO Jim Whitehurst stepping down. This came as a surprise to many, as Jim was largely viewed throughout the industry as a likely successor to IBM CEO Arvind Krishna within a few years. The IBM board, and Krishna, however, had other plans and Krishna is c...2021-07-1014 min
TechStuffSmart Talks with IBM and Malcolm Gladwell: Reshaping the Future with Women in AIToday, women represent approximately 22% of the AI workforce. But IBM is out to change that by increasing diversity not just in hiring but through programs such as Women Leaders in AI that celebrate diversity in the field. In this episode of Smart Talks, Malcolm Gladwell talks to IBM’s new SVP & CMO, Carla Piñeyro Sublett, and Chimka Munkhbayar, co-founder of Agrolly, about their challenges, achievements, and the steps they’re taking to create a more inclusive tech world. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy inform...2021-04-2929 min
Smart Talks with IBMReshaping the Future with Women in AIToday, women represent approximately 22% of the AI workforce. But IBM is out to change that by increasing diversity not just in hiring but through programs such as Women Leaders in AI that celebrate diversity in the field. In this episode of Smart Talks, Malcolm Gladwell talks to IBM’s new SVP & CMO, Carla Piñeyro Sublett, and Chimka Munkhbayar, co-founder of Agrolly, about their challenges, achievements, and the steps they’re taking to create a more inclusive tech world. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy inform...2021-04-2929 min
How CMOs Commit with Margaret MolloyInternational Women's Day 2021 with CMOs Sanyu Dillon (Penguin Random House), Lisa McKnight (Mattel), Leanne Cutts (HSBC), Carla Piñeyro Sublett (IBM) and Huda Buhumaid (Dubai Holding)S3 E1: March 8th, 2021. Margaret Molloy is joined by Sanyu Dillon (CMO, Penguin Random House), Lisa McKnight (SVP, Global Head of Barbie & Dolls Portfolio, Mattel), Leanne Cutts (Group CMO, HSBC), Huda Buhumaid (CMO, Dubai Holding) and Carla Piñeyro Sublett (SVP, CMO, IBM). The panel explored leading with empathy, operating from a place of fearlessness, celebrating the diverse communities that they serve and challenging stereotypes around female leaders and entrepreneurs. CMOs also answer the following questions: how will your brand choose to challenge gender bias and inequality in 2021? And as CMO, what is your commitment to forging a more gender-equal w...2021-03-121h 01
Embedded Executive PodcastEmbedded Executive: Carla Piñeyro Sublett, CMO/GM, NIThe company formerly known as National Instruments is known simply as NI. Is that a big deal? Maybe, depending on who you ask. So I asked Carla Piñeyro Sublett, NI’s Chief Marketing Officer and General Manager of the company’s Portfolio Business. As expected, there’s far more to it than a simple name change. Tune in to this week’s Embedded Executives podcast to learn what it actually means.2020-10-0709 min
The Brand InsiderEp. 9 NI CMO Carla Piñeyro SublettNI is a B2B company in the engineering world formerly known as National Instruments, it makes automated test and measurement systems for a range of industries, from auto to wireless, energy to manufacturing equipment. In June NI launched its rebranding campaign. NI's CMO Carla Piñeyro Sublett tells MediaPost's Brand Insider this week how the company handled that rebranding.2020-09-0323 minMarketing Today with Alan Hart215: Refreshing a Brand and Person with NI's CMO Carla Piñeyro SublettDuring this 215th episode of “Marketing Today,” host Alan Hart interviews Carla Piñeyro Sublett, chief marketing officer at NI.On the show today, we talk about Piñeyro Sublett's background. She started at Dell, then became the CMO at Rack Space. We also talk about the year she took off to find ubuntu. Our conversation covers renewal within ourselves and how to bring our work and personal lives together.Piñeyro Sublett's begins by talking about her year of finding ubuntu when she took a year off from work and focused on reconnecting with the thi...2020-07-0827 min
Renegade Marketers UniteHow National Instruments Became NIA rebrand is not a campaign, it’s a new direction. That’s why NI (previously known as National Instruments) brought on their first-ever CMO, Carla Piñeyro Sublett—they wanted someone to guide them through the brand refresh process, to shake up their foundation and challenge their entire business strategy for the better. Knowing that this would be a bold undertaking, Piñeyro Sublett and her team, with full C-Suite support, worked from the outside-in. Then, with the help of an outside marketing agency, a cross-functional internal team, six months of brand strategy planning, 800+ interviews, and a month...2020-06-1936 min
Ideas to InvoicesCarla Piñeyro Sublett, Chief Marketing Officer at NICarla Piñeyro Sublett is the Chief Marketing Officer at NI, an Austin-based tech company that is publicly traded with revenues of more than $1 billion annually and more than 7,700 employees. She is the former Chief Marketing Officer at Rackspace where she helped define the corporate strategy, pioneered a new visual identity, and doubled the company’s brand awareness. Prior to her role at Rackspace, she spent 15 years at Dell in a variety of executive leadership roles across sales, marketing, and operations. In this episode, she talks about NI's recent rebranding and its focus on "Engineering Ambitiously." 2020-06-1919 min