Shows
The Business Case For Women's SportsEp. #168 Checking In On The Tour De France Femmes Avec Zwift & The Growth Of Women’s Cycling, ft. Kate VeronneauIn episode #168 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes back Kate Veronneau, Director of Women’s Strategy at Zwift and one of the driving forces behind the Tour de France Femmes avec Zwift.Since her first appearance on the podcast in 2023, Kate has helped shepherd the race into a new era. Backed by Zwift’s bold investment and mission-driven strategy, the Tour de France Femmes has become one of the fastest-growing properties in global sport – with the 2025 edition of the race breaking records for attendance, engagement, and viewership.In this epis...
2025-09-3025 min
The Business Case For Women's SportsEp. #68 Why Zwift Invested Big in Women and Signed on to Create the Tour de France Femmes avec Zwift, ft. Kate VeronneauIn episode #68 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Kate Veronneau - one of the incredible leaders behind the creation of the Tour de France Femmes avec Zwift. 🚴♀️Kate is the Director of Women’s Strategy at Zwift - which is an online cycling game & training program that enables users to ride, train and compete in a virtual world.Used by over 3 million cyclists & athletes around the world, Zwift is one of the most beloved brands in cycling. 🚴♀️In her role, Kate focuses primarily on existing & potential female users of Zwift, and works o...
2023-10-3124 min