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Had To Be There097 | Isle of SkyeMeet Catryn, a corporate-powerhouse-turned-spiritual-Indiana-Jones. Join us as she shares her Had To Be There experience on the Isle of Skye, where a mysterious vision of a Celtic warrior goddess kicked off the adventure of a lifetime.
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Website: https://optimizewe.com/
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The Good, Bad, and Ugly of Business138 - From Hollywood to Healing: A Near-Death Experience That Changed EverythingHave you ever wondered what happens after death? Lindsay Staloff shares her extraordinary journey through a near-death experience, a healing dimension, and how it transformed her life. From Hollywood sets to heartfelt advocacy, this story will inspire and educate you. Tune in for a life-changing perspective."Energy never dies, it only transforms. What we think of as death is just the start of a new chapter." - Lindsay StaloffLindsay Staloff's life was forever changed after experiencing a near-death event following childbirth due to peripartum cardiomyopathy (PPCM). With a successful 35-year career in Hollywood, Lindsay...2024-11-2539 minThe Good, Bad, and Ugly of Business137 - The Books That Changed My Perspective on Life and BusinessWhat if the most impactful self-help book you ever read wasn’t a self-help book at all? In this episode, discover how unexpected insights from a movie memoir reshaped perspectives. From embracing uniqueness to making every moment count, Catryn Becker unpacks wisdom hiding in plain sight with six life lessons from “The Princess Bride” actor Cary Elwes. Tune in for a fresh take on personal development."Life lessons are everywhere if we take the time to notice them." - Catryn BeckerIn this heartfelt and insightful episode, Catryn Becker takes a break from interviews to share...2024-11-1736 minThe Good, Bad, and Ugly of Business136 - More Than a Beauty Queen: Celia Anzalone Bowers on Healing, Faith, and Self-LoveHave you ever judged a book by its cover? Celia Anzalone Bowers, Mrs. Italy World 2024, shares how the path to pageantry helped her heal from trauma. Learn how she channeled past pain into empowerment. Join us for an inspiring story of resilience, healing, and self-worth."If every addict out there could channel their energy into something positive, they could be amazing." - Celia Anzalone BowersIn this episode, Celia Anzalone Bowers, Mrs. Italy World 2024, author, and mortgage lender, joins host Catryn Becker to discuss her journey from trauma to transformation. Celia’s story is one of...2024-11-0631 minThe Good, Bad, and Ugly of Business135 - Failing Forward: How Failure Fuels Success with LynAnn WeaverIs fear of failure holding you back? Fear, fatigue, frustration, and isolation often keep us from moving forward. Join us as we unpack these four barriers to success with LynAnn Weaver, who shares strategies to break free from self-doubt, embrace resilience, and find the power in persistence.“When we believe that we’re limitless, failures become temporary setbacks, not permanent endings.” - LynAnn WeaverIn this episode, host Catryn Becker speaks with LynAnn Weaver, founder and CEO of Healthcare Elevation Partners, about the powerful role of failure in achieving success. LynAnn shares her journey from health...2024-11-0231 minThe Good, Bad, and Ugly of Business134 - Navigating Imposter Syndrome and AuthenticityHave you ever questioned if you’re doing enough? I dive deep into the struggle between striving for perfection and embracing vulnerability. Hear how I wrestled with imposter syndrome during a high-stakes interview and the lessons I’ve learned. Sometimes, growth means releasing the pressure to be someone you’re not."I realized that in trying to be smart and impressive, I was losing the authenticity that makes me who I am." - Catryn Becker"Most people don’t get a coach until after they fail, but by then the damage is done. Success isn’t just abo...2024-10-2222 minThe Good, Bad, and Ugly of Business133 - Partnerships That Build Empires: Scaling Your Business with Adam CoffeyAre partnerships the secret to business success? Learn how strategic collaborations can make or break your business. Join Catryn Becker and Adam Coffey as they discuss private equity, entrepreneurial growth, and why today’s founders are more open to support than ever. Discover how partnerships can help you scale faster than you imagined!"I always say, the unknown is what we fear. But with the right partner, the unknown becomes manageable." - Adam CoffeyHost Catryn Becker sits down with Adam Coffey for the third time to discuss the power of partnerships in business. Adam, a...2024-10-1533 minThe Good, Bad, and Ugly of Business131 - The Silent Crisis in Senior Health and Mobility: The Advocacy of Linda McDougallHave you ever questioned the care your aging parents are receiving? Linda Mac Dougall breaks down the systemic failures in elder care that most people aren’t aware of. From neglected safety to mobility issues, this conversation offers solutions that everyone should know. Tune in to understand how we can better advocate for our seniors."Seniors aren’t supposed to be slumped in wheelchairs—yet that’s what’s happening, and it’s literally killing them." - Linda Mac DougallIn this episode, host Catryn Becker speaks with senior health advocate Linda Mac Dougall about the hidden i...2024-10-0236 minThe Good, Bad, and Ugly of Business130 - Lessons in Getting Back Up: Hollywood Stunts, Martial Arts, and Defying DisabilitiesHow do you keep getting back up when life knocks you down? For Kenneth Hill Sr., a Hollywood stuntman, and his son Kenneth Jr., a martial arts master with a disability, that question defines their lives. This father-son duo shares stories of grit, determination, and the power of resilience. Listen in for powerful life lessons that prove no challenge is too big to overcome."Life knocks you down, but you get back up, and that’s what makes you stronger." – Kenneth Hill Sr."No matter how many people are against you, you stand your ground for...2024-09-2432 minThe Good, Bad, and Ugly of Business129 - The Guy Fieri of Health Insurance: Nick Davis on Life, Career, and CoverageAre you confused by health insurance and open enrollment? You’re not alone! Nick Davis explains how he cracked the code, built a career around it, and helps others navigate the health insurance maze. Learn about his wild career journey, why networking matters, and how the right insurance plan can change your life.“You don’t know what you don’t know. And in health insurance, that can be the difference between a great plan and a nightmare.” - Nick Davis In this episode, host Catryn Becker chats with Nick Davis, CEO of Reclaim Your Premium Hea...2024-09-1839 minThe Good, Bad, and Ugly of Business128 - Why Your Story is Your Most Valuable Asset in BusinessAre you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again."Your competitor can’t tell your story—and that’s your biggest advantage." - Michael DavisIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker is joined by storytelling expert Michael Davis, founder of Speaking CPR. They explore the profou...2024-09-1030 minThe Good, Bad, and Ugly of Business127 - Why Your Why Matters: The Birth of a Book with the Author MidwifeHave you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to create something meaningful. This episode is a must-listen for anyone ready to turn their ideas into a tangible legacy."You have to trust yourself, trust your gut, and become your own best advisor." - Anita HendersonIn this episode, host Catryn Becker sits down with Anita Henderson, the founder and president of The Right Image Consulting, to discuss the profound journey...2024-09-0328 min
Brainsky UnleashedUnlock the Secret to Emotional Triage: Catryn Baker’s Revolutionary ApproachWelcome back to Brainsky Unleashed!Today, we're diving deep into emotional wellness with our special guest, Catryn Baker, CEO of Optimize We.Catryn brings a unique blend of business and life coaching, focusing on holistic approaches to better living.In this episode, we explore the concept of emotional triage, the benefits of retreats for women juggling busy lives, and the importance of creating an optimized environment for personal growth and productivity.Join us as Catryn shares her expertise on balancing the many facets of life, the powerful impact of retreats dedicated...2024-09-0229 minThe Good, Bad, and Ugly of Business126 - Turning Valleys into Peaks: Coach Hess on Overcoming Life’s ChallengesHow do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and turn them into peak experiences."A peak experience is when time slows down, and everything feels perfect." - Coach Greg HessIn this episode, host Catryn Becker sits down with Coach Greg Hess, a seasoned business coach, author, and keynote speaker, to discuss the profound lessons he has learned through life’s peaks and valleys. Coach Hess shares his personal journey, from battling pa...2024-08-2733 minThe Good, Bad, and Ugly of Business125 - Empathy in Sales: Beyond the Numbers GameHave you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process."People buy from people, and people aren't just numbers." - Bryan HayesIn this episode, host...2024-08-2029 minThe Good, Bad, and Ugly of Business124 - Secrets of the Celebrity Lifestyle RevealedAre you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones. Discover how to create your own motivation for success!"I knew I couldn’t be a rock star, but I could surround myself with people who could be rock stars and help them be the best version of themselves." - Tarra StubbinsIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Tarra Stubbins, who shares he...2024-08-1333 minThe Good, Bad, and Ugly of Business123 - Planes, Politics, and Media Myths: A Conversation with Thomas BrainskyHow do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the scenes with top politicians. Uncover the surprising realities of media portrayals and political personalities. "The media basically portrays these politicians to be things that they are not." - Thomas BrainskyIn this episode, Catryn Becker welcomes Thomas Brainsky, an entrepreneur with a wealth of experience in charter aviation and political campaigns. Thomas shares his journey from struggling in school to becoming a successful business owner w...2024-08-0637 minThe Good, Bad, and Ugly of Business122 - Hurricane Beryl and Business Pivots: A Behind-the-Scenes Update from CatrynHow does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them."In business, in life, in everything, there are situations that arise that are completely outside of our control." - Catryn BeckerIn this unique solo episode, host Catryn Becker steps away from the usual guest interviews to provide a personal update following a challenging month. July brought unexpected hurdles, including Hurricane Beryl, which caused widespread power outages in Houston, affecting Catryn's ability to maintain...2024-08-0106 minThe Good, Bad, and Ugly of Business121 - Feeding the Future: Sustainable Aquaculture and Its ChallengesWhat does sustainability mean in the world of aquaculture? What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our food comes from. Explore the intricate balance of leadership, partnership, and stewardship in creating a lasting impact on our food systems.In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Lourdes Gant, a sustainable agriculture businesswoman from Vancouver Island, Canada. Lourdes shares her journey from the Philippines to becoming a leading learner in the field of sustainable aquaculture. The conversation delves i...2024-07-3033 minThe Good, Bad, and Ugly of Business120 - Elevating Coaching Standards: A Deep Dive with Expert John ReedAre you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey.In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with John Reed, a seasoned coach with master certifications from three prestigious organizations and a solid background in psychology and business. The conversation opens with a compelling comparison between...2024-07-2531 minThe Good, Bad, and Ugly of Business119 - Defining Success: More Than Just MoneyDo you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the deeper dimensions of success that go beyond financial gains. Join us as we explore how true fulfillment and happiness are part of the success equation."Money is just numbers on a sheet; it's the emotions connected to it that complicate things." - Sherry MacEachernIn this episode, host Catryn Becker speaks with success coach Sherry MacEachern about the...2024-07-2334 minThe Good, Bad, and Ugly of Business118 - Mind Over Matter: The Truth Behind Conscious and SubconsciousDo you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relationship between these aspects of our mind unlock a new level of personal freedom and effectiveness? Join host Catryn Becker on "The Good, Bad, and Ugly of Business" as we dive deep into the intricacies of the human brain with Morry Zelcovitch."You are supposed to be happy. The evidence of that is that happiness feels good. Unhappy is telling you you're doing and or thinking...2024-07-1836 minThe Good, Bad, and Ugly of Business117 - Small Business, Big Targets: Protecting Against Cyber ThreatsAre you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect your livelihood. Join us on this episode of "The Good, Bad, and Ugly of Business" as we dive into the nuances of cybersecurity with expert Paul Tracey, founder and CEO of Innovative Technologies. Discover how you can safeguard your business against increasingly sophisticated cyber threats."Hackers are not some kid in a hoodie in a dark room; they are sophisticated, well-backed corporate entities."...2024-07-1635 minThe Good, Bad, and Ugly of Business116 - Building a Career in AEC: Strategies for Women in a Male-Dominated FieldHow do women break into and succeed in male-dominated industries? Listen to Bryce Batts' inspiring story and practical advice for women in AEC. Learn about creating inclusive workplaces, overcoming gender bias, and the power of empathy and strategic thinking in building a successful career. This episode offers valuable tips on career transitions, networking, and finding the right fit in your professional journey."Do women belong in engineering? Absolutely, 100% yes. Women bring a unique perspective and skill set that is invaluable to the AEC industry." - Bryce BattsIn this episode of "The Good, Bad, and...2024-07-1129 minThe Good, Bad, and Ugly of Business115 - Scaling Culture: Keeping Startup Spirit Alive in a Growing CompanyAre you struggling to maintain your company's culture as it grows? In this episode, we dive deep into the journey of TentCraft's Matt Bulloch, who has successfully kept the startup spirit alive in his expanding business. Discover practical strategies for fostering collaboration, innovation, and a positive work environment, even as your team grows. Tune in to learn how to balance growth and culture from a leader who’s mastered the art."{As CEO} my job is to support them and give them the tools they need and to be a resource and answer questions." - Matt Bulloch2024-07-0929 minThe Good, Bad, and Ugly of Business114 - Creating a Safe Haven at Home: The OssoSafe CertificationDo you take for granted that you are safe at home? In this episode, we dive into the transformative power of the OssoSafe Certification. Join us as Sabrina Osso, a survivor turned advocate, shares her journey and the innovative steps her company is taking to ensure every home is a safe haven. Discover how technology, education, and a community of support can redefine home safety for families everywhere."Time is stolen from you when you live in an abusive environment." - Sabrina OssoIn this episode of "The Good, Bad, and Ugly of Business," host...2024-07-0528 minThe Good, Bad, and Ugly of Business113 - From Manufactured Housing to Parking Lots: Innovative Investment StrategiesCould your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. Tune in to explore this surprising and profitable side of real estate."Parking lots are an untapped goldmine, and with the right strategy, they can offer significant returns." - Kevin BuppIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Kevin Bupp, the founder of Sunrise Capital Investments, to delve into the innovative and often overlooked world of...2024-07-0231 minThe Good, Bad, and Ugly of Business112 - Why Simple Doesn't Mean Simplistic in Business CommunicationAre you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t mean compromising on content quality. Discover strategies to convey your message clearly without losing its essence."What if you just go out there and be who you are, say what you think, and do it in a way that's clear and compelling and connects with other people?" - Christopher G. FoxIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker en...2024-06-2734 minThe Good, Bad, and Ugly of Business111 - The Power of a Pen Name and a PartnershipWhat happens when two creative minds come together to write children's books? In this episode, we explore the enchanting world of Maddy Mara with author Hilary Rogers. Learn how her unique partnership with Meredith Badger turned Dragon Girls into a global sensation. Discover the magic behind their collaborative spirit and storytelling success."It's not just about writing; it's about collaboration, communication, and constantly refining our work to make it the best it can be." - Hilary RogersIn this captivating episode of "The Good, Bad, and Ugly of Business," we delve into the enchanting world...2024-06-2536 minThe Good, Bad, and Ugly of Business110 - Fashioning Success: How Jean Criss Turned Challenges into InnovationsYou have breast cancer – now what? In this episode, Jean Criss shares how she transformed her struggles with breast cancer into a thriving fashion brand and media empire. Discover the resilience and creativity that fueled her journey from corporate professional to innovative entrepreneur. Tune in to hear her inspiring story and the secrets behind her remarkable achievements."I realized that I can take some of what I learned and not just share them and learn for myself, but turn things into products and into things that can help others." - Jean CrissIn this episode of...2024-06-2032 minThe Good, Bad, and Ugly of Business109 - Finding the Right Gifts for Cancer PatientsHave you ever struggled to find the perfect gift for someone battling cancer? The challenge is real, and the stakes are high. In this episode, discover how to make a meaningful impact with your gifts. Stay tuned to learn about innovative and thoughtful options that truly matter."On the one hand, there are many hidden gifts that come with being a cancer patient. One is you learn who your friends are, right? You kind of find your tribe." - Liz BendittIn this episode of "The Good, Bad, and Ugly of Business," we dive into...2024-06-1830 minThe Good, Bad, and Ugly of Business108 - Redefining Midlife: Crisis or Clarity?Feeling anxious about reaching midlife? What if this could be the beginning of your best years? Learn how to turn midlife from a crisis into a period of clarity and empowerment with expert insights from Lynn Mull.In this insightful episode of "The Good, Bad, and Ugly of Business," titled "Redefining Midlife: Crisis or Clarity?" host Catryn Becker engages in a compelling conversation with holistic career coach and Reiki master, Lynn Mull. Together, they delve into the concept of midlife, often feared as a period of crisis but redefined by Lynn as an exciting phase of clarity...2024-06-1335 minThe Good, Bad, and Ugly of Business107 - The Hidden Energy Behind Your Business's Success and FailuresWhat if the key to your business's success or failure lies in its hidden energy? In this episode, we explore the unseen forces shaping your company's outcomes. Learn how to uncover and harness these energies for transformational growth. Join us for a conversation that will revolutionize your approach to business."An entity, in the quantum field, is an actual energy field. When we register a company, we are birthing a new energy." - The Amazing RobynIn this episode of "The Good, Bad, and Ugly of Business," we explore the fascinating concept of hidden energies...2024-06-1134 minThe Good, Bad, and Ugly of Business106 - Magic Mushrooms for Executives: The Psilocybin Journey with Gary and RobEver wondered if there's more to achieving success than just hard work and strategy? Join us as we dive into a revolutionary approach to personal and professional growth. In this episode, we're exploring the transformative power of psilocybin with Gary Logan and Rob Grover from The Journeymen Collective. Discover how guided magic mushroom journeys are helping executives, entrepreneurs, and high achievers unlock their true potential and create lasting harmony in their lives and businesses. Get ready to rethink everything you know about success and self-discovery."Mushrooms decompose what is no longer necessary. In humans, they help us...2024-06-0632 minThe Good, Bad, and Ugly of Business105 - Can Plants Really Transform Your Life?Are you curious about the transformative power of plant medicines? Discover the extraordinary journey of Ania Halama, who left the corporate world behind and found profound healing through these natural remedies. Tune in to "The Good, Bad, and Ugly of Business" and explore whether plant medicine might be the key to unlocking your true potential."Ayahuasca deals with all of the big stuff in your life. Once you truly heal your deep-rooted traumas, that's when your manifestations come through." - Ania HalamaIn this episode of "The Good, Bad, and Ugly of Business," Catryn Becker...2024-06-0429 minThe Good, Bad, and Ugly of Business104 - Leading with Love and Deliciousness: Veganism in the Modern WorldHave you ever wondered how compassion can transform both your health and your business? Join us as vegan health coach Kate Galli shares her journey from an angry vegan to an advocate for love and deliciousness. Discover the secrets to embracing change and leading with empathy. This episode will inspire you to see veganism and business in a whole new light.In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with vegan health coach Kate Galli to explore the transformative power of compassion and how it can impact both...2024-05-3130 minThe Good, Bad, and Ugly of Business103 - Ditch the Elevator Pitch: Authentic Networking that WorksDo you dread giving an elevator pitch? In this episode, we explore how to ditch the scripted spiel and embrace authentic networking with Melissa Snow. Learn how genuine connections can transform your business and make networking enjoyable. Tune in to discover how to connect without the stress and truly stand out.In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Melissa Snow, a networking expert who believes in the power of authentic connections. Melissa shares her journey from being a dating coach to founding Powerful Women Rising, a community focused on...2024-05-2931 minThe Good, Bad, and Ugly of Business102 - The Introvert's Guide to Authentic Lead GenerationFeeling overwhelmed by extroverted sales tactics? Join us as Inga Faison-Cavitt reveals her journey to finding an authentic and effective lead generation strategy. Hear how she uses surveys to connect with clients genuinely. This episode is a must-listen for introverts in business!"I was faking being an extrovert, spending all this energy being something that I wasn't. When I embraced my true introverted nature, everything changed." - Inga Faison-CavittIn this engaging episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with authenticity strategist Inga Faison-Cavitt to discuss her unique...2024-05-2328 minThe Good, Bad, and Ugly of Business101 - Finding the Perfect Marketing Partner: Tips from Behdad JamshidiAre you struggling to find the perfect marketing partner for your business? In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker sits down with Behdad Jamshidi, founder of CJAM Marketing, to uncover the secrets to making the right marketing connections. Discover the pitfalls to avoid and the strategies that can transform your marketing efforts from mediocre to magnificent.In this engaging episode, Catryn Becker and Behdad Jamshidi dive deep into the complexities of the marketing world. Behdad, who transitioned from engineering to become a marketing broker, shares his unique insights on why...2024-05-2129 minThe Good, Bad, and Ugly of Business100 - Marketing to the Heart: Emotional Intelligence in BusinessEver wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference.In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josias De La Espada, the innovative founder of Pirsonal, a company that specializes in personalized video marketing. They explore the profound impact that emotions have on our purchasing decisions, a topic that resonates deeply in today's digitally saturated market. Josias shares his extensive experience and insights into how businesses can...2024-05-1634 minThe Good, Bad, and Ugly of Business99 - Defying Labels: Pathways to Success for Every LearnerHave you ever felt boxed in by labels from your past? In this episode of 'The Good, Bad, and Ugly of Business,' we explore the inspiring journey of Rhonda Parker Taylor, who transformed her academic challenges into a story of success. Discover how embracing your unique learning style can lead to unimaginable achievements.Join us as we delve into an empowering conversation with Rhonda Parker Taylor, an entrepreneur, academic researcher, and author who defied the odds stacked against her. From the setbacks of failing kindergarten to achieving a doctorate in business, Rhonda's journey is a testament...2024-05-1432 minThe Good, Bad, and Ugly of Business98 - Navigating Career Changes and Corporate Culture with the Resume Whisperer, Josef StetterFeeling stuck in your career? Listen in as Josef Stetter, expert in corporate culture and career transitions, reveals how he navigated through 18 different jobs to find his true passion in shaping modern workplaces.In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josef Stetter, a corporate culturist, seat and resume whisperer, whose eclectic career journey has provided him with profound insights into the dynamics of corporate culture and leadership. Josef shares his personal story, from attempting to fulfill family expectations to finding his calling in helping organizations and...2024-05-0936 minThe Good, Bad, and Ugly of Business97 - Celebrating the Ridiculous: How Outlandish Ideas Fuel SuccessHave you ever been told your idea was too ridiculous to work? This episode of "The Good, Bad, and Ugly of Business" features guests Jeffrey Kippel and Mindy Blackstien, who turned seemingly absurd ideas into stunning successes. Discover how embracing the unconventional can lead to remarkable achievements.In this inspiring episode of "The Good, Bad, and Ugly of Business," host Catryn Becker dives into the power of embracing unconventional ideas with guests Jeffrey Kippel and Mindy Blackstien. Known for their audacious approaches in the fitness industry and beyond, Jeffrey and Mindy share their journey from being labeled...2024-05-0737 minThe Good, Bad, and Ugly of Business96 - Building Wealth Outside Wall Street: A Real Estate Investor's GuideThinking that your day job is enough for retirement? Think again. Discover how Lane Kawaoka used real estate to secure his financial future.In this episode, host Catryn Becker sits down with Lane Kawaoka, an engineer turned real estate mogul, to explore the vast potential of real estate investing as an alternative to traditional stock market investments. Lane shares his personal journey from a secure job in industrial engineering to building a multi-million dollar real estate portfolio. His unique approach involves leveraging the geographical independence his investments afford, allowing him to live in his ideal location—Hawaii—whil...2024-05-0231 minThe Good, Bad, and Ugly of Business95 - Game Changer: How Titus Walker is Making Gaming a Lucrative CareerIs the world of professional gaming as profitable as tech startups? Discover how Titus Walker turned his passion for video games into a groundbreaking business venture. Tune in to learn how gaming could be the career move you never expected.In this compelling episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Titus Walker, the visionary CEO of Ultimate End Gamers League, who is redefining what it means to make a living in the gaming industry. From debunking the common misconceptions that gaming is not a viable career path to discussing...2024-04-3030 minThe Good, Bad, and Ugly of Business94 - The Charge Towards a Cleaner Future: Electric Vehicles and BeyondIs resistance to electric vehicles just fear of change? Hear how societal attitudes are shifting and what it means for the future of electric mobility. In this episode, host Catryn Becker sits down with Diana Cwick from REVS, a Houston-based startup leading the charge in electric vehicle infrastructure. REVS, which stands for Refuel Electric Vehicle Solutions, specializes in integrating EV charging solutions into multifamily residential complexes nationwide, paving the way for a more sustainable future.During the conversation, Diana shares her journey into the electric vehicle industry, a path marked by serendipity and a chance encounter at...2024-04-2529 minThe Good, Bad, and Ugly of Business93 - Innovate or Stagnate: Transforming HVAC with Jim MetropoulosDo you know what it takes to revolutionize a technology that’s been unchanged for over a century? Join us as Jim Metropoulos, the mind behind Blue Box Air and Kyvos, reveals how a simple innovation can transform the HVAC industry and significantly reduce energy consumption. Discover the story of how tackling a century-old problem could lead to healthier living environments and monumental energy savings.In this episode, we dive deep with Jim to explore the origins of his groundbreaking Blue Box technology—a system designed to penetrate and clean HVAC coils more effectively than ever before. Jim...2024-04-2259 minThe Good, Bad, and Ugly of Business92 - Building Emotional Resiliency with Regina SpencerEver wondered how to harness your innate strengths to overcome life's obstacles? This episode delves into creating emotional resilience through positive therapy practices. Host Catryn Becker sits down with guest Regina Spencer to explore the transformative power of strengths-based therapy. Regina shares her journey of aiding clients to harness their inherent strengths to conquer life’s hurdles, a philosophy that underscores her practice at Spencer and Associates Therapeutic Alliance. This approach not only helps individuals recognize their potential but also promotes a healthier, forward-looking perspective on personal challenges.The conversation takes a compelling turn as Regina introduces th...2024-04-1844 minThe Good, Bad, and Ugly of Business91 - The Power of Intentional Connection with Anthony LindsayEver thought about reinventing yourself but didn't know where to start? From banking to business centers, and the UK to the US and back — guest Anthony Lindsay's career has been anything but ordinary. It's a masterclass in leveraging past experiences for future success.In this episode, host Catryn Becker discusses the themes of personal reinvention and its significance in professional life with guest Anthony Lindsay, founder of Astor Business Centers. Anthony shares insights from his latest work on business networking for startups and side hustlers, emphasizing the importance of genuine, relationship-focused networking over transactional interactions. His approach to...2024-04-1634 minThe Good, Bad, and Ugly of Business90 - How to make friends as an Adult with Lori OlsonWhen was the last time that you made a new friend? When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend? That list just got a lot smaller didn't it? The fact is that for most adults it can be a tricky thing to do. Guest Lori Olson is an expert at bringing people together and once likeminded people hang out, friendships are made! But Catryn, how does this relate to business? Let me tell you! Community building and audience engagement are cru...2024-04-1135 minThe Good, Bad, and Ugly of Business89 - Mastering the Marketing Pivot with Bryan AlstonThe power of a pivot cannot be overlooked. It is the power to follow the data even if it may take you in a very different direction than you expected. As guest Bryan Alston tells us, it is about the emotional connection you can build with your customer and responding to their needs. This episode is jam packed full of useful information to help you connect more deeply with your customers and clients through creating an effective brand.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: http...2024-04-1033 minThe Good, Bad, and Ugly of Business88 - From Surviving to Thriving with Maria BaltazziDo you know how to be happy? Maybe we are happy in one or two areas of life but it isn't easy to be happy in every area all the time. And that is okay! Guest Maria Baltazzi is a Happiness Explorer as she used her experience on the CBS hit show Survivor to find deeper understanding on what happiness is and how it can be achieved. The answer may surprise you!Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6e...2024-04-0435 minThe Good, Bad, and Ugly of Business87 - What are your big scary goals? With Allie SellerWhat is that big scary goal that has been in your heart? We all have one. But most of the time when we tell our big scary goals to another person we feel dismayed because they start asking the wrong question. They start asking "how" it is going to happen. The right question to ask is "why"! Why do you want to achieve that result?Host Catryn Becker chats about this and so much more with Amazing Race Canada contestant and business coach, Allie Seller."When you sell time, people decide if YOU are worth it. ...2024-04-0231 minThe Good, Bad, and Ugly of Business86 - A Blueprint for Diversity in HiringAre you ready to transform your hiring practices and create a truly inclusive workplace? In this episode, we delve into innovative strategies for fostering diversity in recruitment. Discover the proven methods that can revolutionize your approach to talent acquisition. Join us as we explore the future of inclusive recruitment and unlock the blueprint for success."There’s room for everyone. We just want the most talented people to be seen and to be heard." - Kenneth L. Johnson, CEO of East Coast Executives.In this episode, we explore the transformative power of inclusive recruitment with Ke...2024-03-2828 minThe Good, Bad, and Ugly of Business85 - Are Resumes Outdated? With Michael Smith of UseVerbA resume is simply a piece of paper that says what you are but doesn't convey who you are. And how could it? A piece of paper will never tell the full story. What if there was a different way? In this episode, I have a chat with Michael Smith, the CMO of UseVerb, that is on a big mission to use a bit of tech to actually bring us closer together. Don't know what UseVerb means? Don't worry, we will cover that in the episode too along with so much more!Try UseVerb for Free - https...2024-03-2637 minThe Good, Bad, and Ugly of Business84 - The "Overnight" Success with Matthew Heath of Lights FollowMatthew Heath's story with Lights Follow is a vivid reminder that there's no such thing as an overnight success. It's a journey filled with passion, patience, and perseverance. "Live Your Beautiful Life" is not just a song; it's a narrative that resonates with many, reminding us that our efforts today might only be appreciated in the future – but they're no less valuable. Join Catryn and Matthew for an episode that celebrates the beauty of believing in your work, no matter how long it takes to shine.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.co...2024-03-2149 minThe Good, Bad, and Ugly of Business83 - The Best Version of You Already ExistsDo you believe the title of this episode? Do you believe the best version of you already exists? Are you living that life now? In this episode, host Catryn Becker connects with spiritual alchemist Janaki Mayhill as they discuss that journey that has lead Janaki to guiding others to finding who they truly are. I encourage you to listen with an open mind and an open heart.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/re...2024-03-1937 minThe Good, Bad, and Ugly of Business82 - What you need to know about Taxes with Mike JesowshekAre you a small business owner looking to save on taxes but don't know where to start? You’re not alone! Tune in as Mike Jesowshek simplifies complex tax strategies and reveals how you can benefit from them. Don’t miss this chance to learn valuable tips that could enhance your business's financial health.In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with tax expert Mike Jesowshek to discuss essential tax strategies for small business owners. Mike shares insights from his popular podcast, the Small Business Tax Savings Podcast, offe...2024-03-1436 minThe Good, Bad, and Ugly of Business81 - Strategic ways to reduce tax burdens with Cindy McGheeAre you tired of feeling overwhelmed by your business taxes? Join us as Cindy McGhee reveals how to transform your tax strategy from a burden to a benefit, and learn the secrets big businesses use to minimize their tax bills.In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Cindy McGhee, President and CEO of NextGen Tax Services. Cindy, an expert in transforming the often daunting world of taxes into a strategic advantage, shares invaluable insights on how small business owners can reduce their tax burdens effectively. Drawing...2024-03-1233 minThe Good, Bad, and Ugly of Business80 - Do women have the same financial literacy as men? With Kalee Boisvert1974. That was the year that women were allowed to apply for credit cards in their own name. Women didn't have that basic right in America before then. While men had been using credit cards for 30 years prior, starting in 1946. That's an entire generation! Financial literacy is a learned behavior so it is no wonder that women don't have the same level of comfort - we are still learning! Kalee Boisvert recognized this and has written books to help women and children learn the fundamentals of finances early. Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: Catryn...2024-03-0823 minThe Good, Bad, and Ugly of Business79 - Speeding up the land development process with Robin LaineLocation, Location, Location! We all know this phrase in terms of real estate and one aspect of that is considering the environmental implications of a piece of property. No one wants to fall in love with a location only to learn that building will be delayed due to a wetland area or endangered bug. This is where Robin Laine and her company Transect come into play. She pooled the comprehensive knowledge from a team of environmental specialists, data analysts, industry experts, and engineers to create the nation’s most comprehensive, all-in-one, environmental due diligence solution.About Robin Laine2024-03-0632 minThe Good, Bad, and Ugly of Business78 - Pivoting from B2C to B2B with Andres KlaricA business model that markets to customers is very different from a business that sells to other businesses. Switching from one to the other is a big choice with complexity and risk. Founder of Fuse, an next-gen loan origination system, Andres Klaric was flexible enough to see where the business was heading and was able to make the changes necessary to respond to the market. In addition to discussing the why behind creating Fuse, Andres also shares his journey as a pseudo immigrant to the US.About Andres KlaricAndres Klaric is the Co-Founder and Co...2024-03-0330 minThe Good, Bad, and Ugly of Business77 - What is a Business Broker?You've spent years of your life building your business but the day has come and you are ready to sell. Now what? Just because you have in business for awhile doesn't mean you have the skills and experience necessary to effectively sell the business because you don't know what you don't know. Guest David Jacobs has learned how to do this and shares some insider tips to help you.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.i...2024-02-2832 minThe Good, Bad, and Ugly of Business76 - Finding Job Satisfaction with Chuck Ridgeway Contact Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynTikTok: https://www.tiktok.com/@catrynbeckerContact Chuck RidgewayWebsite - Automation: https://hornerautomation.com/Website – Solution: https://hornersolution.com/LinkedIn – Horner APG: https://www.linkedin.com/company/horner-apg/LinkedIn – Chuck Ridgeway: https://www.linkedin.com/in/chuck-ridgeway-79993210/YouTube: https://www.youtube.com/@HornerAPGAbout Chuck RidgewayI have served a variety of roles in my 30+ years at Horner - but have...2024-02-2333 minThe Good, Bad, and Ugly of Business75 - Women in Tech with Ashley SnyderWhat's the longest that you have stayed at one company? Years ago you wouldn't bat an eye for someone to have spent their whole career at one company yet today it isn't nearly as common. Guest Ashley Snyder talks about her career with SalesForce and how she's navigated life and tech. Definitely check out this inspirational episode.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Ashley SnyderLink...2024-02-2132 minThe Good, Bad, and Ugly of Business74 - Learn to be a Millionaire with Bonnie Laslo Connect with Bonnie LasloWebsite: http://hobbymillionaire.com/Instagram: https://www.instagram.com/hobbymillionaire/Facebook: https://www.facebook.com/hobbymillionaireLinkedIn: https://www.linkedin.com/in/bonnie-laslo-2844362/Tiktok: https://www.tiktok.com/@bonnielasloConnect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynTikTok: https://www.tiktok.com/@catrynbecker
2024-02-1537 minThe Good, Bad, and Ugly of Business73 - Homebuying for Millennials About Allyssa Hamel (nee Guerin)Allyssa Hamel (nee Guerin) is a seasoned real estate agent and investor with a deep passion for empowering homebuyers to build wealth through homeownership. She possesses a genuine empathy for those who may feel daunted by the current real estate landscape. Allyssa believes in employing innovative strategies to help individuals find tailored solutions that suit their needs.Moreover, Allyssa is a proud mother of twins and embodies the transformative power of perseverance. Starting from humble beginnings and foregoing college, she has come to exemplify the rewards of hard w...2024-02-1331 minThe Good, Bad, and Ugly of Business72 - Divorce doesn't need to be a dirty word Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn Connect with Anthony DiazWebsite: www.AnthonyDiazLaw.comLinkedIn: https://www.linkedin.com/in/the1peacemaker/Email: Info@AnthonyDiazLaw.com
2024-02-0930 minThe Good, Bad, and Ugly of Business71 - Life After Death: Overcoming the Loss of a PartnerDeath is something we all must face but we only expect it to happen once we are very old. But that isn't always the case. If you were to suddenly lose a key business member today, are you prepared? Guest Rachel Drody wasn't when she unexpectedly was faced with the loss of her business partner and husband, the late Hal Drody. Listen in to this emotional and vulnerable episode as Rachel shares what was helpful during the moment, what she would have done differently, and how building a strong network helped her survive such a difficult time. Ab...2024-02-0636 minThe Good, Bad, and Ugly of Business70 - Interview with a Sex WorkerThe world's oldest profession. There are so many words and terms, some of them not very nice, to describe this type of work as well as lot of judgement that comes with it. Yet there are quite a bit of learnings within this episode about marketing, understanding competition, and building trust that can be applied to any and every business. Guest Liv LaRue is a legal courtesan out of Reno, Nevada who was so generous with sharing her business with host Catryn Becker. We encourage you to listen in with an open mind. Connect with Catryn...2024-02-0134 minThe Good, Bad, and Ugly of Business69 - Keeping Romance Alive in Your RelationshipsHow often do you talk to your spouse? Like really talk to them. Once you have been together for any length of time, many couples stop making time to continue to learn more about each other. Guest Diana Indries recognized this and set about to find tools to support her and her partner and their continued growth. The issue she ran into was not finding solutions that met her needs so she set about creating it! And thus Better Topics Game for Couples was born. This episode is great because it shows the success that can happen you go after...2024-01-3037 minThe Good, Bad, and Ugly of Business68 - Do you have a story to tell?The truth is that we ALL have a story to tell. But how that story comes into the world can vary from person to person. Storytelling has been around as long as we've been and one of the most enduring forms is in books. Is there anything better than cracking that book open for the first time? Host Catryn Becker nerds out over a love of books with Guest Nicolette Hallady, the CEO of a publishing house. If you are curious about what it takes to bring a book to life and how writing a book can help position you a...2024-01-2538 minThe Good, Bad, and Ugly of Business67 - No such thing as bad publicity?"Those who cannot learn from history are doomed to repeat it." There is so much we can learn from those who have come before. Guest Dick Grove is a shining example of that as he and host Catryn Becker chatted about his illustrious 50 year career in public relations. While so much as changed in how we do things (i.e. internet, AI, etc.), so much remains unchanged in what makes an engaging story. Listen in for your daily dose of wisdom!Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/ca...2024-01-2344 minThe Good, Bad, and Ugly of Business66 - The Secret to Success with Direct Mail Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Travis LeeWebsite: https://3dmailresults.com/Facebook: https://www.facebook.com/3DMailResults/LinkedIn (Personal): https://www.linkedin.com/in/travisalee/LinkedIn (Business Page): https://www.linkedin.com/company/3d-mail-resultsAbout Travis LeeTravis Lee is internationally known as the expert in getting direct mail delivered, opened and read. As co-founder and president of 3D Mail...2024-01-1837 minThe Good, Bad, and Ugly of Business65 - The Key to Getting Someone to Buy"Some of the greatest products and services, you've never heard of them...because they don't advertise" - Wise advice from Google advertising expert Dmitri Smirnov, founder of Big Life Marketing, whose clients include big names such as Rich Dad, Poor Dad Robert Kiyosaki and Wolf of Wallstreet Jordan Belfort. In addition to talking about the importance of advertising, Dmitri and host Catryn Becker swap great stories and tips on effective networking and how numbers tell a story. Dmitri also has a great way of looking at advertising as the nexus of mathematics and creativity. Make sure you listen to the...2024-01-1631 minThe Good, Bad, and Ugly of Business64 - What do you do in 10 words or less?Admit it - you just tried it didn't you? Maybe it was easy for you to clearly verbalize who you serve and how you serve them but for so many this is not an easy task. Most people don't even have a succinct 30-second elevator pitch. In fact, guest Global Credibility Expert Mitchell Levy has conducted over 1,000 credibility interviews and states that only 2% could accomplish this task! Listen in as host Catryn Becker and Mitchell Levy discuss the importance of clarity and how it leads to credibility in all areas of your life.Connect with Catryn Becker:We...2024-01-1244 minThe Good, Bad, and Ugly of Business63 - Caring for the Caregivers"It takes a Village!" This is a phrase that we have all heard of but is it something that we believe and embody? 73% of the workforce are taking care of someone else whether it's being a parent or caring for aging parents and everything in between. So what are employers doing to support this large part of their team? What would help? This is the very question that guest Claudia Naim-Burt asked herself before creating Keep Company. Listen as host Catryn Becker discusses the ups and downs of being a working mom with Claudia and how Keep Company can help.2024-01-0931 minThe Good, Bad, and Ugly of Business62 - Business in the Post-Pandemic World with a Clinical PsychologistMental Health was really thrust into the spotlight during the Covid-19 Pandemic and the effects of which are still being felt many years later. With host Catryn Becker, listen in as Clinical Psychologist Dr. Brianna Gaynor shares her insights on mental health across a wide variety of applications: online bullying, starting a business, fostering a positive work environment, and creating your support system. Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynCo...2024-01-0432 minThe Good, Bad, and Ugly of Business61 - The Myth behind Work-Life Balance with Leo Simpson IICan you really balance life and work? What does it mean to have a work / life balance? Guest Leo Simpson II has a great take on work / life balance and how we can reframe our thinking around family life and business life and how to create mastery in each area. Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Leo Simpson IIWebsite: https://www.inspiretheglobe.net/encouragekids/Linke...2024-01-0233 minThe Good, Bad, and Ugly of Business60 - When the product DOESN'T just sell itselfWe have all heard the old sales tactic of "this product is so great it practically sells itself!" but what happens when the product doesn't do that? What if the product is even described by some as 'disgusting'? Seems unsellable right? Well not for guest Cathy Nesbit! Cathy has made a name for herself in vermiculture, aka composting with WORMS! And she has been doing it successfully for the last 20 years. Tune in to learn what it takes to sell a seemingly unsellable product as host Catryn Becker chats with Cathy about her journey of thinking outside the box and ju...2023-12-2843 minThe Good, Bad, and Ugly of Business59 - Surviving a Toxic WorkplaceToxic Masculinity. Mansplaining. Unconscious Bias. Whatever you call it, the vast majority of women have experienced it in some form or another. For guest, Jessie Easley, it was too much. Listen in to her story of finding the strength to stand up for herself and unleash her inner confidence.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynAbout Jessie Easley Currently a Account executive with IO within t...2023-12-2629 minThe Good, Bad, and Ugly of Business58 - Where to Travel Next?"Travel is such a person experience" according to guest Ruksana Hussain, an award winning travel journalist. In addition to chatting about the amazing power of travel and curating bespoke experiences, Ruksana and host Catryn Becker talk about what it is like to be solopreneur and how Ruksana would have made different choices. We also look deeper about the challenges Ruksana faced as an Indian immigrating to the United States and how she overcame imposter syndrome and comparing herself to others in a negative way. Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.com...2023-12-2125 minThe Good, Bad, and Ugly of Business57 - What Would You Do with a Million Dollars?Money can be a big barrier to starting a business and when you get it, it can also hamstring you in ways you can't even imagine. So what is more important to have when starting a business if not money? According to guest Chris Joyce, the answer is passion and time! That is why he created Gusher - a platform to help you get that next big idea off the ground. Listen in as Chris and host Catryn Becker discuss this and so much more! Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@Optim...2023-12-1936 minThe Good, Bad, and Ugly of Business56 - Becoming a YouTube Star in your Spare Time"Every day that you don't go for it, you are losing time." Wise words from a man that went from industrial product salesman to YouTube sensation by creating the kid friendly content that he wished to see for his kids. Host Catryn Becker sits down with John Havard, better known as Cowboy Jack, to uncover how the unlikely journey began and what John has learned along the way. If you have ever had "that idea" and been afraid or unsure of how to proceed, then you definitely want to listen to this episode!Connect with Catryn BeckerW...2023-12-1439 minThe Good, Bad, and Ugly of Business55 - What is Public Relations (PR)?"Public Relations is the motherload of all marketing because it is all about relationship building" according to guest Renee Warren. And she knows what she is talking about with over 22 years as an entrepreneur in the space, founder of a global PR agency, and booking over a thousand media and blog appearances. Host Catryn Becker and Renee go deep on what it means to have a personal brand, tips on effective relationship building, and so much more. Connect with Catryn Becker:Website: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://yout...2023-12-1233 minThe Good, Bad, and Ugly of Business54 - Raising Funds for Peace through Jazz MusicThere is more that unites us than divides us. At least, that is what guest Rick DellaRatta believes. Rick is an accomplished jazz musician who has worked tirelessly to reach for peace and teach business owners how to fundraise all with the intention of creating a better world. Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Rick DellaRattahttp://rickdellaratta.com https://jazzforpeace.org BBS Radio Page htt...2023-12-0732 minThe Good, Bad, and Ugly of Business53 - Can we really eliminate fossil fuels?Would you want to live in a world with no cell phones? What about your computer? Maybe, you think, you could live without them. But what about pharmaceuticals and medical devices like aspirin and heart valves? Those would literally be hard to live without. The truth is that there are over 6,000 everyday products that are derived from oil and natural gas. In this episode, host Catryn Becker chats with natural resources expert Howard Crosby about his experience with oil & gas, rare earth metals, and the negative impact of electric vehicles on the environment. This is a great episode to hear an...2023-12-0537 min
Let’s Talk Wellness ~ with Host, Mara JamesBecome More Confident; Make More Money ~ Guest, Catryn BeckerBecome More Confident; Make More Money ~ Guest, Catryn Becker
Let's Talk Wellness -with Host, Mara James
Confidence is something we could all use more of. The tricky thing is, confidence is sometimes interpreted as a negative thing, and that keeps us from letting ourselves have more of it. This week, Mara welcomes Catryn Becker for a conversation about how becoming more confident can actually help us have more joy and greater well being, and even help us make more money.
Catryn Becker began her mission to heal the planet in 2004 as an environmental...2023-04-1340 minLet’s Talk Wellness ~ with Host, Mara JamesBecome More Confident; Make More Money ~ Guest, Catryn BeckerBecome More Confident; Make More Money ~ Guest, Catryn Becker
Let's Talk Wellness -with Host, Mara James
Confidence is something we could all use more of. The tricky thing is, confidence is sometimes interpreted as a negative thing, and that keeps us from letting ourselves have more of it. This week, Mara welcomes Catryn Becker for a conversation about how becoming more confident can actually help us have more joy and greater well being, and even help us make more money.
Catryn Becker began her mission to heal the planet in 2004 as an environmental...2023-04-1340 min