Shows
Sold Out OffersFrom Burned Out Social Media Manager to Booked Out Brand Messaging Specialist: Pivoting Offers with Caitlin HoareIn this episode, I’m joined by Caitlin from Digital Bloom, a copywriter turned brand messaging specialist for the wedding industry. Caitlin shares her inspiring journey of pivoting her business from social media management to a niche specialism that aligns with her strengths, passion, and the needs of her clients.We dive into the challenges Caitlin faced – letting go of steady retainer clients, overcoming imposter syndrome, and redefining her offer suite. Caitlin candidly talks about the strategy behind her pivot, the value of taking time to refine her services, and how embracing her new role has resulted in s...2025-01-2831 min