Shows
Sold Out OffersOvercoming the Fear of Specialising and Embracing Expert Energy with Loni NelsonIn this episode, I’m joined by the brilliant Loni Nelson, co-founder at Imlo Studios, a specialist funnels agency. Loni shares her journey from saying yes to everything as a service provider to carving out a niche that not only lights her up but also delivers incredible results for her clients.We talk about the fears that come with specialising, especially the worry of being "too niche", and how Loni overcame imposter syndrome to build an offer that feels fully aligned. She also walks us through the process of refining her signature offer, Funnel Revolution, inside Dreamium, an...2025-02-2550 min