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CIPR Engage PodcastCIPR Engage PodcastJoining the Board: the opportunity for communications professionalsThis conversation examines the pathways to director and non-executive director roles for PR professionals, the unique perspective communications experts bringing to board-level decision making, and practical advice for practitioners considering this career progression. Hosted by Ann-Marie Blake FCIPR, Co-Founder of True Comms, this episode investigates key aspects of board participation including the differences between trustee and non-executive director positions, how effective boards operate, managing time commitments, and overcoming imposter syndrome when transitioning to leadership roles. Joining Ann-Marie for this discussion are: ·         Noha Al Afifi MCIPR, CIPR Board member, Deputy Chief Executive of Arthritis Action2025-03-2628 minCIPR Engage PodcastCIPR Engage PodcastNavigating the Misinformation AgeIn this episode of Engage, Melissa Fleming (UN Under-Secretary-General for Global Communications) leads a thought-provoking exploration into the complex debate around misinformation with guests Dr. Leon Hawthorne (former CNN, CNBC and BBC broadcaster) and Tom Southern (Director of Special Projects at the Center for Information Resilience) offering contrasting views on its impact and scale.   From social media monetisation to the challenges facing traditional media in adapting to digital spaces, our guests examine how technological change has transformed our information landscape. Their discussion spans critical issues including platform responsibility, institutional trust in polarised environments, and what r...2025-01-1537 minCIPR Engage PodcastCIPR Engage PodcastLeadership, preparedness and managing reputation in a crisisFrom missing flights to Novichok poisonings, in this episode of Engage crisis comms specialists Rod Cartwright and Sarah Thomas share their real-world experiences of navigating risk and preparing for crises with host, Charlotte West.   Exploring the most common threats and opportunities facing organisational reputation today, Sarah and Rod also discuss the role of leadership and culture in a crisis, as well as the skills needed by comms and PR teams to future-proof the industry. Resources mentioned in this episode: Join the CIPR’s crisis comms network Guidance on drafting a Crisis communications pla...2024-10-1649 minCIPR Engage PodcastCIPR Engage PodcastPR in the Age of AIThe following episode summary was originally created by AI and edited by the CIPR’s podcast editorial board: A year on from the launch of ChatGPT, host and chair of the AI in PR panel, Andrew Bruce Smith, marks the natural language processing tool’s first birthday by reflecting on the technological advancements we’ve seen in AI over the past year and its impact on the future of PR and comms teams. Featuring Swati Virmani (senior lecturer at De Montfort University) and Antony Cousins (executive director for strategy at Cision), in this episode, panellists discus...2023-12-1143 minCIPR Engage PodcastCIPR Engage PodcastHorizon – the future of PR and commsIn the fourth and final episode in the series celebrating the CIPR’s 75thanniversary, host Henry Heming interviews speakers and attendees at the Horizon conference focusing on the future of the profession.   Featuring interviews (and timestamps) with: 00:44 - Sheeraz Gulsher, co-founder at People Like Us, discusses creative campaigns and practical tips on making PR more inclusive.   07:17 - Fatima Banglawala, comms and public affairs manager, MedTech UK and Ireland, Johnson and Johnson summarises some of the key takeaways from Jay Richards, co-founder at Imagen’s opening keynote on Gen Z.  ...2023-11-3047 minCIPR Engage PodcastCIPR Engage PodcastCelebrities in the Headlines: Celebrity PR in the 1990sThe Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode exploring the rise of spin the evolution of 1990s celebrity culture and power.    Hosted by Mark Phillimore, a Senior Lecturer on the Master programme in Public Relations at the University of Greenwich, this is the third instalment in the Engage series dedicated to celebrating the CIPR’s 75th anniversary.    This episode explores the commodification of celebrity in the 1990s and how the changing nature of celebrity PR, media relations, and the rise of digital and social media forced P...2023-11-1337 minCIPR Engage PodcastCIPR Engage PodcastWinning the War For TalentTo what extent is there a War For Talent in PR and Communications? How can companies attract, develop and retain key people? What steps should employers take to ensure their onboarding processes are truly inclusive and encourage greater diversity? In this episode of Engage, host John Clegg, Internal Communications and Engagement Manager at HR Wallingford, considers these questions and explores the motives and concerns of communications professionals as they strive to build their careers. Joined by panellists: Christine Yuan, Senior Talent Acquisition Partner, BCW Toluwani Omotoye, Communications Coordinator, Global X ETFs The book...2023-09-2944 minCIPR Engage PodcastCIPR Engage PodcastWhat’s the value of brand?How important is understanding the rise of brands for building successful campaigns and engaging with audiences effectively?   In this episode of Engage, host Rebecca Jabbar media trainer and founder of Brand Champion Bootcamp, delves into the evolution of brands, examining how successful brands have built their reputations, grow their customer bases, and use employer brand to attract and retain employees, and what strategies they have used to do so.   Joined by panellists: Alex Francis, brand manager at Canal and River Trust Sabrina Rossetti, global brand and talent engagement lead at Mi...2023-08-0743 minCIPR Engage PodcastCIPR Engage PodcastReflections on tech, diversity and entering the professionIn conjunction with the CIPR’s 75th anniversary celebrations, this episode of Engage explores how the PR and communications industry has evolved in recent years and the challenges practitioners and teams are still grappling with. From social inclusion to diversity, and the impact of technology on the outcomes and skills needed to work in the sector, panellists reflect on their own experiences and discuss the strides made by the profession to date. Host Calhan Behrendt, Outstanding Young Communicator at the 2022 Cymru Wales PRide Awards and Account Manager at OnWrite, sits down with: Eva Maclaine, Fo...2023-03-2240 minCIPR Engage PodcastCIPR Engage PodcastCommunicating your ESG strategy with credibilityDoing business responsibly is a growing priority for many organisations, particularly as they are increasingly being held to account by their stakeholders. In this episode, host and Head of Responsible Business at Irwin Mitchell, Kate Fergusson asks our panel of ESG experts how PR and communications professionals can best support their clients and companies in their ambition to clarify and communicate ESG strategies with credibility. Featuring: Gihan Hyde, Founder and CEO of Communique Alex Malouf, Executive Director of Corporate Communications and Public Relations at Ceer Ivano Ianelli, CEO of Dubai Carbon   F...2023-01-1636 minCIPR Engage PodcastCIPR Engage PodcastInfluencing the futureRecorded live at the CIPR’s annual 2022 conference, this special episode of Engage hosted by Debbie West and Sara-Anne Mills-Bricknell from the CIPR’s Podcast Editorial Board, explores the key trends shaping the future of the industry. From how technology is changing the shape of public relations, the future mediascape, and the increasing importance of purpose, culture and employee relationships, guests share their thoughts on the conference's theme, 'Influencing the Future'. Featuring key takeaways from some of the conference’s contributors, as well as in-person and online attendees, including: Soli Townsend, Co-founder and Chief Soluti...2022-11-3024 minCIPR Engage PodcastCIPR Engage PodcastCleaning up toxic information: The fight against climate change disinformation2022 has been a record-breaking year for weather-related events. China recorded its highest temperatures and driest summer in 60 years. A third of Pakistan is currently underwater due to severe flooding and temperatures in the UK reached 40 degrees Celsius. Hosted by Shayoni Lynn, CEO and founder of Lynn, this latest episode of Engage, explores the differences between mis and disinformation, particularly around the future of our planet, as well as how information pollution creates inaction and how conspiracy theorists are stirring up the culture wars around climate change. Featuring panellists: David Gallagher, Communications expert and founder of DG...2022-10-1246 minCIPR Engage PodcastCIPR Engage PodcastThe current state of public affairsResearch has found that public trust in Government and in elected politicians is at an all-time low in England right now. With a number of scandals over the past few years in politics, it is more crucial than ever that public affairs professionals show that they are being ethical and transparent and are working to support the UK’s democratic policy-making process. Hosted by Max Sugarman, CIPR Public Affairs Group chair, this episode explores the current state of lobbying and the public affairs industry, as well as advice on how practitioners can be more transparent and op...2022-08-3149 minCIPR Engage PodcastCIPR Engage PodcastAccessible CommunicationsOne billion people, or 15% of the world's population, experience some form of disability with the World Health Organisation estimating that two billion people will need at least one assistive communication, memory, or hearing aid in the next 10 years.   In this episode, host Zach Cutler, CEO of Propel, and guests explore the role PR and comms practitioners can play in helping businesses and organisations better understand, and think differently about, accessibility and standards.   Sharing their own lived experience, as well as tips on how to enhance practices and knowledge around accessibility, Zach is joined by Sarah Br...2022-04-0632 minCIPR Engage PodcastCIPR Engage PodcastStrategic communicatorsThe entire world has been changed by the Coronavirus pandemic and as communicators, we've seen boards come forward and ask for interventions and advice in ways that have never happened before.   Whilst there’s been a lot of work undertaken both by the Chartered Institute Public Relations and by other professional bodies to ensure that communications is seen as a strategic management discipline; now more than ever, we have an opportunity to ensure that the professionalism of communications is understood as a vital part of the success for all organisations, large, small, independently owned, nationally ope...2021-11-1751 minCIPR Engage PodcastCIPR Engage PodcastInspiring social purposeSocial purpose is continuing to capture the attention of the C-suite and boardrooms but what exactly is it and what role can PR and comms teams play in supporting their clients and organisations to be more purposeful? In this episode, host Andy Green FCIPR and guests Shannon Walker founder of Social Disruption, Matt Appleby director at Grow Social Capital and Ben Caspersz founder and managing director at Claremont, explore the misconceptions around social purpose and why in a post-pandemic world, purpose has emerged as an even stronger imperative. For more information about social purpose see...2021-08-1851 minCIPR Engage PodcastCIPR Engage PodcastHybrid WorkingThe pandemic has provided an opportunity to explore how we can work differently. The post-COVID world is a very different landscape for a lot of businesses, with many proposing to adopt a hybrid working model, as opposed to go back to the office full time. Guests Sofia Cann, Martin Flegg and Kate Shaw share their views and experience with our host, Jenni Field. They explore the opportunities and benefits for PR and comms practitioners of implementing a flexible hybrid working approach.  2021-05-2549 minCIPR Engage PodcastCIPR Engage PodcastBuilding resilience2021 may not have got off with the start we’d all hoped for, making navigating the ongoing COVID-19 crisis even more challenging for self-employed practitioners and teams.   For this quarter’s episode, guests Amanda Coleman, Rebecca Mander and Sharon Flaherty will be sharing their first-hand experiences with host Dan Jones to provide practical tips and takeaways for building resilience and accessing support in today’s tough climate.   To read the articles referenced in the podcast, see below:   Sharon - https://www.linkedin.com/pulse/behind-closed-doors-sharon-flaherty/   Aman...2021-02-1744 minCIPR Engage PodcastCIPR Engage PodcastDoing diversity differentlyDiversity is about far more than just ticking boxes and as the recently published CIPR State of the Profession report shows, there is still much more for the sector to do to better reflect the society that it communicates with. This debate will highlight the findings from the report, why the PR industry is still struggling to attract diverse talent and what organisations should consider when shaping their diversity inclusion programmes and policies. 2020-11-1752 min