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ClarityConnectsClarityConnectsThe employee is now the customer -- Anne ErhardWe have always focused primarily on customers as the main group for our branding and marketing efforts…well those times are changing. On this episode of the ClarityConnects podcast, Anne Erhard, EVP for Social Impact & Sustainability at Edelman, shares recent research that demonstrates the importance of the belief-driven employee who have become the main stakeholder for a thriving business, and how employees now carry the power to influence their CEOs to a greater level of responsibility to stand up for what’s right. Resources from this episode: - Edelman - Belief-driven Employee 2022-01-1835 minClarityConnectsClarityConnectsThe Interconnectedness of brands, purpose, and people -- Sandy SkeesWe are living through a fundamental shift in how customers, employees, investors, and other business stakeholders expect brands to genuinely show up and care for social and environmental issues. On this episode of the ClarityConnects podcast, Sandy Skees, Global Lead of Purpose & Impact Practice from Porter Novelli, shares recent research that shows Americans want corporations to stand up for what’s right, provides guidance on how brands can identify and live their purpose, and illustrates that doing Good inevitably unlocks a spectrum of innovative opportunities for growth that were nonexistent before. Let's do Good! Resources from this ep...2021-05-2438 minClarityConnectsClarityConnectsShifting for Good in 2021 - Touseef MirzaAlthough 2020 is finally behind us, it has molded us and caused tremendous repercussions on people, culture, and brands—now and in the future. On this episode of the ClarityConnects podcast, I share how last year’s events has forced people and brands to be more human, vocal, and powerful. Also, by considering the state of corporate activism, customers, and yes even politics, I provide guidance on how to be profitable while doing good in 2021. We are living in a precious time full of opportunities to create positive change—let’s do this. 2021-01-3120 minClarityConnectsClarityConnectsThe core of branding is belonging -- Patrick HanlonLet’s face it, branding is abstract. It is only once we grasp the core of branding in the context of visceral human emotions and yearnings, that we can see its full capacity. On this episode of the ClarityConnects podcast, Patrick Hanlon, CEO of PrimalBranding.co and a world-leading brand practitioner who is the author of Primal Branding, systematically breaks down branding and its functionality, and shares how companies can flourish following a tumultuous year that has heightened people’s need to belong to brands that have authentic belief systems. Resources from this episode: PrimalBranding.co Prim...2020-11-3031 minClarityConnectsClarityConnectsFacing the business intricacies of purpose -- Margot BrandenburgIt’s clear that purpose-led businesses have risen in 2020. But what are concrete implications that businesses must consider and undertake to embody purpose and act in accordance? On this episode of the ClarityConnects podcast, Margot Brandenburg, an expert on strategic philanthropy, capital markets, and inequality from the Ford Foundation, shares the nuances of today’s do-good corporate entities, reveals the latest valuable research on purpose, and the key elements a company must take into account in order to be profitable while creating positive change, simultaneously. Here are the resources we mention during this episode:  The Ford Found...2020-10-2942 minClarityConnectsClarityConnectsReal creative advertising begins with self-awareness -- Shannon WashingtonCultivating self-awareness can truly unleash human flourishing and imaginative ideas. On this episode of the ClarityConnects podcast, the brilliant and soulful Shannon Washington, Group Executive Creative Director at R/GA--who is one of the few Black Women creative leads in the advertising industry--shares why self-awareness is essential for creativity, how allyship leads to equitable and strong teams, and the key role advertising can play in today’s culture pertaining to racial and social justice. Twitter: @shannboogie Website: www.shannonwashington.net   2020-09-1841 minClarityConnectsClarityConnectsBrand positioning for the awakened audience of 2020 - Touseef Mirza2020 has been a year like no other. The compounding effects of the covid-19 pandemic, the crucial #BlackLivesMatter movement, and a pivotal U.S. election year has forced us as a people to reconnect with who we are and question our thoughts and feelings in a deeper way. On this episode, I share how cultural and individualist shifts has impacted our core values, and its inevitable implications on how businesses need to position their brands--from here on out--to truly connect with an awakened audience. 2020-08-2420 minClarityConnectsClarityConnectsBeing a strong and tender leader in the age of #BlackLivesMatter -- Monique NelsonThe brands and leaders who fully embrace the #BlackLIvesMatter movement will inevitably thrive—from a humanitarian AND profitability standpoint. On this episode of the ClarityConnects podcast, the fabulous Monique Nelson, CEO and Chair of UWG, the longest standing multicultural marketing agency in the world, shares how leaders can truly embody and champion diversity and inclusion from the inside out to create lasting positive change and growth. https://www.uwginc.com/ 2020-07-0744 minClarityConnectsClarityConnectsChange begins with empathy -- Maria RossThese are such chaotic, sad, and uncertain times. But I believe that positive change can, must, and will happen. It all starts first by each of us being truly open to understand, feel, and actively listen to the needs and views of our fellow humans…to empathize with them. On this episode of the ClarityConnects podcast, Maria Ross, author of the book The Empathy Edge, shares how empathy can help cultivate genuine, caring, and effective leaders, teams, and businesses--which in turns enables a meaningful and valuable connection with customers. Maria is providing a free downloadable Guide to Cla...2020-06-0537 minClarityConnectsClarityConnectsThe pandemic pause effect - Touseef MirzaThe uncertain times of the covid19 pandemic, with its large scale isolation measures, is having a profound effect on people’s lives….and thoughts. On this episode, I share how the pandemic pause is affecting our feelings and values as a society, which is shifting the marketplace’s current and future needs. Topics include: How the pandemic is changing our minds and emotions Successful approaches that brands used during this tragedy  The ultimate pandemic effect on businesses and brands Enjoy! 2020-04-3018 minClarityConnectsClarityConnectsHumanizing technology for genuine growth -- David Ryan PolgarWe live in a digital age full of astonishing connection possibilities. But are we connecting in a way that nourishes genuine meaning and maximizes our human existence? Hear my conversation with David Ryan Polgar, tech ethicist, and the Founder of All Tech is Human, as we explore how we can humanize technology for the growth of individuals and businesses, simultaneously. Topics include: Ethics and its importance in tech Technology will not solve all your problems Can we scale intimacy through tech? Hyper-personalization and diversification of thought How to start instilling laws and guidelines for AI Here are...2020-03-3027 minClarityConnectsClarityConnectsThe heart of inclusive UX and design -- Regine GilbertInclusive design: what does it really mean and how can we best apply its principles? Hear my conversation with Regine Gilbert, Visiting Industry Assistant Professor at NYU, and author of the best-selling book “Inclusive Design for a Digital World”, as we explore the importance of UX and inclusivity from a human perspective. Topics we cover include: Breaking down UX, inclusivity, and accessibility in a practical way The importance and joys of having an inclusive mindset Inclusive design is lucrative for companies Baby steps to start incorporating inclusive design in your work How to experience empathy and become more awar...2020-02-2939 minClarityConnectsClarityConnectsPersonal branding from the inside out - Touseef MirzaTeaching personal branding at NYU for the past few years has enabled me to fully grasp the core of personal branding and effectively put it into practice. On this episode, I share how the power of personal branding can help you genuinely connect with yourself and influence others. Topics include: What does personal branding really mean? The foundational framework of personal branding Personal branding: beyond just content creation and social media Craft your personal brand statement How to best utilize social media for your personal brand 2 resources I recommend from the show: The Desire Map book...2020-01-3119 minClarityConnectsClarityConnects3% Conference 2019 Takeaways -- Anaka KobzevIn November 2019, I went to one of my favorite yearly events, the 3% conference in Chicago. Hear Anaka Kobzev, Global Head of Communications at TBWAWorldwide, and I share our main takeaways from the event as we cover the following topics. 1. The full spectrum of what diversity and inclusion actually really means. 2. A transformative transgender story reflecting the power of these individuals in business. 3. Tapping into our emotional intelligence for a thriving workplace. 4. A modern company needs their male leaders to support and uplift women. 5. The bold and brilliant Cindy Gallop...2019-12-1136 minClarityConnectsClarityConnectsGoogle search bar insights -- Janneke van GeunsLet’s tap into the wolrd’s biggest database of human intent: Google search. Hear my conversation with Janneke van Geuns, the Head of Insights and Analytics at Google, as we explore what the digital data from Google search is telling about human beings’ behavior and how you can use these insights to help your brand connect more meaningfully with your audience. Topics we cover include: Predominant themes surfacing from organic search Top consumer behaviors applicable to all verticals How brands can effectively use big data to align with their customer’s state of mind The process of insight...2019-11-0828 minClarityConnectsClarityConnectsAdweek 2019 takeaways -- Brooke VinesLast week, I went to Adweek 2019 in NYC with my business partner Brooke Vines. Hear our #ClarityMoments from the event as we cover the following topics: Purpose-driven brands and how to connect genuinely with humans were the most predominant themes. We share examples from big brands (Verizon, IPG, Anheuser Busch) as well the new initiative Lion’s Share Mom’s and women speak their truth in the advertising industry by expressing their honest views and emotions in a more courageous and compassionate way The outspoken, resourceful, and activist life force of the GenZ population Tiktok is the current hott...2019-10-0444 minClarityConnectsClarityConnectsWhat is a brand? - Touseef MirzaEverybody talks about brands and branding, but not a lot of people really fully understands what it means. In this episode, come with me on a journey to get a sound foundation on brands and branding: we will explore the definition of branding, how to use brand principles into practice, the difference between branding vs marketing, my 3Cs to create an effective brand messaging statement, as weel as talking about the impact of brands as it pertains to culture, and visa versa, and the human essence. 2 amazing books that I highly recommend on branding that...2019-09-1733 minClarityConnectsClarityConnectsWelcome! - Touseef MirzaWelcome to the very first episode of ClarityConnects! My name is Touseef Mirza, the creator and host of this podcast and in this episode, I am providing an overview of ClarityConnects: why this podcast came to be, the topics we will cover, the lovely guests that I will interview. I also share #ClarityMoments that solidified my understanding of the sheer importance of recognizing the human essence in brands to create true impact. Let's begin this new journey! Some Clarity Quotes from this episode: Branding can be used to unify humanity--Debbie Millman The future...2019-09-1732 min