Shows
Yoga Snack PodcastEp. 13 The Cosmic Soup: Exploring Astrology’s Four ElementsIn this episode, Kimberlea and Robbie dive into the astrological elements—Fire, Water, Earth, and Air—and how they shape our personalities and daily experiences. 🌌✨ Discover how each element brings distinct characteristics and plays a role in our unique “cosmic soup.” 🔥💧🌍💨 From passionate Fire signs to introspective Water, grounded Earth, and intellectual Air, they discuss how these elements manifest in our behaviors and how understanding your elemental makeup can enhance your journey of self-discovery. They also explore connections between astrology and other systems, like Chinese medicine and the Enneagram, offering i...
2024-11-0426 min
Cosmic Soup: A Senior Living PodcastDanny Corsun & Scott DanielsCosmic Soup welcomes Danny Corsun, the creator and principal of Culinary Judaics Academy.
Please join Scott Daniels and Cynthia Thurlow as we talk about all things kosher… specifically, how communities can work with their dining teams to create understanding and focus on creativity in kosher dining.
3rdPlus and the Culinary Coach are smitten with Culinary Judaics Academy for the work they are doing to bring new meaning to the principles of Jewish spirituality into the modern world.
2023-06-2849 min
Cosmic Soup: A Senior Living PodcastGoing to the Birds! Culture CreaturesHooty Hoot! 3rdPlus and Cosmic Soup welcome Dave Foltz, a brand new addition to the company along with his wife Carol Foltz. As a senior living specialist and leadership coach, in this episode, Dave is going to talk about the DOPE method of helping to manage a diverse team. And we use birds to do it! Also joining the host Cynthia Thurlow, is Randi Saeter, 3rdPlus’ Vice President of Health Services.
2023-02-0325 min
Cosmic Soup: A Senior Living PodcastTop 10 Marketing TipsCheers to 2023 and another exciting year of branding, census building and making aging better. Derek and Cynthia recorded their Top Ten Marketing Tips for Senior Living Marketing in 2023. It's short and sweet and intended to help all of you aging services communities to succeed! Mazel tov to the the year!
2022-12-2219 min
Cosmic Soup: A Senior Living PodcastIdeas for InnovationInnovation and change can be the make-or-break difference between surviving and thriving. And at 3rdPlus, we want all senior living communities to THRIVE and make aging better. In this episode of Cosmic Soup I have an enlightening conversation with Randi Saeter, VP of Health Services here at 3rdPlus and Dave Foltz, 3rdPlus Leadership and Culture Coach. It’s a nice refresher and inspiration for how to get the most out of your talented teams! Enjoy.
2022-10-1125 minCosmic Soup: A Senior Living PodcastInternalized Ageism with Cynthia and DerekDo you know the term “internalized ageism”? Do you know how it impacts sales and marketing, warps the perspectives of your prospects and can make an immense difference in your own longevity? According to gerontology researchers Levy, Kunkel, and Kasl (2002), “Older individuals with more positive self-perceptions of aging lived 7.5 years longer than those with less positive self-perceptions of aging.”
Our 3rdThird Marketing creative director Derek Dujardin and principle at 3rdPlus, Cynthia Thurlow-Cruver, have spent the summer crisscrossing the country speaking at quite a few senior living conferences on the topic of internalized ageism and marketing. We decided it was t...
2022-08-1127 minCosmic Soup: A Senior Living PodcastThe Magic of Outdoor Dining with Chef Scott DanielsThe outdoor dining season is officially here, and communities across the country are getting their patios and grills ready to offer their residents a taste of summer! There are so many reasons to include outdoor dining options at your community, and joining Mike on the show today to discuss them is Executive Chef and VP of Culinary and Operations Scott Daniels. Hang out with Scott and Mike as they dispel the myths and rumors about expensive and complicated operations and illustrate how easy, inexpensive, beneficial, and fun it is for residents and staff alike. If you don't already have...
2022-06-1725 min
Cosmic Soup: A Senior Living PodcastF-Tag Friday: F804-807In today's episode of F-Tag Friday, 3rdPlus and Culinary Coach VP of Health Services Randi Saeter discusses four separate F-Tags:
F804, which covers Nutritive Value, Appearance, Palatability, and Serving Temperature. Common violations of this tag include improper storage and holding that cause flavor and nutrient degradation such as extended periods in steam tables, coolers, and ovens
F805, which addresses Food Prepared in a Form Designed to Meet Individual Needs, including mechanical and textured diets
F806, which offers guidance for providing safe care for residents with allergies and intolerances, including appropriate substitutions and offerings
F807, which outlines regulations on d...
2022-02-2524 minCosmic Soup: A Senior Living PodcastManaging Your Contracted Dining ProgramIn the senior living industry, one of the most hotly debated topics is whether to self-operate your own dining program or to farm out to a food service contractor. Either way, the C-Suite must set clear expectations in order to ensure resident satisfaction and industry compliance.
As a follow-up to last week's episode on managing your own dining department, we brought back 3rd Plus founder/principal Cynthia Thurlow and Culinary Coach Executive Chef/VP of Culinary and Operations Scott Daniels to discuss the ins and outs of contracted dining and how to effectively manage a food operation b...
2022-02-0820 minCosmic Soup: A Senior Living PodcastDining Management and the C-suiteDining Management and the C-suite
As a C-suite professional of a senior living community, you may know something needs to change when it comes to dining … but you’re not sure what. You probably didn’t study hospitality management or attend culinary school, so how can you positively affect your community’s dining program?
That’s what this episode is all about. Culinary Coach Executive Chef and VP of Culinary and Operations Scott Daniels teams up with 3rdPlus Founder and Principal Cynthia Thurlow to give a quick primer on how to approach managing your dining program.
2022-02-0127 minCosmic Soup: A Senior Living PodcastF-Tag Friday: F803On this episode of F-Tag Friday, 3rd Plus and Culinary Coach VP of Health Services Randi Saeter discusses F803, which states that menus need to Meet Resident Needs, Be Prepared in Advance, and Followed. This includes considering the religious, cultural, and ethnic needs of residents and also states that menus need to be analyzed and updated periodically and in such a way so as not to limit the resident's right to make personal dietary choices.
Links:
www.3rdplus.com
www.culinarycoach.us
www.facebook.com/3rdPlus
www.instagram.com/3...
2022-01-2817 minCosmic Soup: A Senior Living PodcastF-Tag Friday: F801 and F802In this episode of F-Tag Friday we discuss F801 and F802, which layout the requirements for having Qualified Dietary Staff as well as sufficient levels of Dietary Support Personnel. Tune in to hear 3rdPlus and Culinary Coach VP of Health Services Randi Saeter share her insight on these two critical areas.
Links:
www.3rdplus.com
www.culinarycoach.us
www.facebook.com/3rdPlus
www.instagram.com/3rdplus
www.linkedin.com/company/3rdthird-marketing
2021-12-3117 minCosmic Soup: A Senior Living PodcastF-Tag Friday: F800Welcome to F-Tag Friday, our new semi-regular segment on Cosmic Soup! On any given Friday of our closing, 3rdPlus VP of Health Services Randi Saeter will break down the often confusing Code of Federal Regulations for Long Term Care into bite-sized, digestible morsels with the goal of helping senior living communities provide the best care possible and avoid getting fines, citations and additional regulation and monitoring placed on their already challenging operations.
And because we're so passionate about food, health and wellness, we will be initially focusing on the specific codes (F-tags) that cover the Food and...
2021-12-0317 min
Cosmic Soup: A Senior Living PodcastWhy the World Needs 3rdPlusIt’s been a busy and productive year for us here at 3rdThird Marketing, and we wanted to take this opportunity to share some exciting news and give you a sneak peek of what we’ve been working on behind the scenes for quite some time. As many of you know, the company has branched out to provide additional services in the form of Culinary Coach and Community Coach. We have now added one more business unit to the fold: SparksPlus. And with such expansion came the need to develop a concept that could combine branding, marketing, culinary, coaching, and l...
2021-10-1231 min
Cosmic Soup: A Senior Living PodcastSell the Future: Blue Sky Selling with Don WarfieldHave you been dreaming about expanding your community or even just upgrading an area of your campus? Do you need the revenue and the financing to make it happen, but aren't sure where the funds will come from? Then we have three words for you: Blue Sky Selling. And while this concept may seem daunting for some, it doesn't have to be. There are predictable, reliable and formulaic techniques that have a track record of proven results when applied correctly.
Joining us today to discuss this concept is Community Coach VP of Sales and Marketing Don Warfield, who...
2021-09-2427 min
Cosmic Soup: A Senior Living PodcastContracted Dining Vs. Self-Operation - Introducing Culinary VP Scott Daniels
"How's the food?"
The quality of a community's dining operation is one of the largest factors that potential residents take into consideration when deciding where to spend their retirement years. The reality is that the success or failure of a food program can make or break a community. It's no wonder, then, that one of the hottest topics in the industry is whether to self-operate or go with a contracted dining company.
Fortunately, we've got an expert in this area in our ranks. Joining us today is Scott Daniels, Vice President of Culinary an...
2021-07-1650 min
Cosmic Soup: A Senior Living PodcastVisual Storytelling for Maximum Impact: Introducing Elliott MooreFresh off our trip through the cosmos, we make a triumphant return to introduce our newest addition to the team, visual storytelling guru Elliott Moore. Join Mike, Cynthia, and Elliot as they discuss the various ways that communities in the aging services industry can build census and fight ageism by using affordable and accessible video technology to create impactful visual campaigns. Make sure you tune in to check out this fun conversation and hear our exciting announcement about Elliott's upcoming contributions to Cosmic Soup!
Cosmic Soup Links:
https://www.3rdThirdmarketing.com/podcast
https...
2021-05-1927 minCosmic Soup: A Senior Living PodcastHoliday COVID-19 Immune-Boosting Superfood and Microbiome Extravaganza!To close out the year, we thought it would be fun (because we're food nerds) to have a lighthearted but serious discussion about what kinds of food we should eat and what we can do to help boost our immune systems to better fight COVID-19 and other life-sucking illnesses. To make sure we roll into the New Year better prepared, Cynthia and I invited registered dietician Randi Saeter and professor of audiology and neuroscience Dr. Kelly Tremblay to join us for an epic conversation about the microbiome, the mind-gut connection, delicious superfoods, and healthy habits.
Links
2020-12-2345 min
Cosmic Soup: A Senior Living PodcastEntertainment and Engagement During COVID: Lifting Spirits with Aldersgate's Brooks ShelleyAldersgate Life Plan Services is a picturesque community located on 231 majestic acres in Charlotte, NC. And while there is no denying the beauty of the locale, what is truly stunning are the hearts and minds of those that run the operations at this one-of-a-kind community. The folks at Aldersgate consider the residents, the employees, and the outlying communities their family and are dedicated to delivering on their mission to provide diversity, inclusion, and equity into every facet of their operation.
In addition to that, Aldersgate delivers on their commitment to ensure that all residents are engaged, entertained...
2020-11-3031 min
Cosmic Soup: A Senior Living PodcastDon Warfield - Level Up Your Sales!We're back!
And to celebrate our triumphant return, we're pleased to introduce you to our brand new VP of sales and marketing, Don Warfield!
Join Cynthia, Don, and Mike as they discuss Don's epic sales career and his philosophy on generating lasting relationships. We explore his vision for the industry, the creation of Community Coach, and what he brings to the 3rd Third soup! We also recap what's been going on with us over the last couple of months … and drop a few hints on what's coming in the future.
Cosmic Soup Links:...
2020-11-1043 min
Cosmic Soup: A Senior Living PodcastCultivating Culture at Cadence: Talking Horticulture and Memory Care with Rob Leinbach and Roy WilburnWhat’s a common hobby among centenarians? According to a study recently covered by the BBC, the favored hobby is … gardening! Because we’re in the thick of summer, a lot of cool stuff is growing in the garden. So to celebrate all things green, we’re producing a series of podcasts on urban gardens located at senior living properties.
Joining us today is Rob Leinbach, Principal at Cadence Living, a company that develops, manages and owns a national portfolio of communities ranging from modest to truly upscale. We invited Rob to talk about their Poway, California, memory c...
2020-09-031h 00
Cosmic Soup: A Senior Living PodcastBringing Nature Indoors with Orla Concannon of EldergrowAre you a fan of hands-on gardening, farm-to-fork culinary projects or natural alternatives to pharmacology? Then check out this uplifting episode! We meet Orla Concannon, founder and CEO of Seattle-based Eldergrow. This company brings gardening programs to senior living communities. In sharing her company’s origin, Orla highlights the roles that horticulture and therapeutic gardening play in elder care. We discuss how Eldergrow developed and expanded its concept, plus how these evolved in response to COVID-19. We also look to what the future may hold for new concepts and products. Join us for an inspiring story!
...
2020-07-3045 min
Cosmic Soup: A Senior Living PodcastMailbag! - Your Questions AnsweredFor the last few months, we've invited you to submit your questions and comments to cosmicsoup@3rd3rd.com so that we can address them on the air and answer your burning questions. And now that day has finally arrived! Today, on our first ever "Mailbag" episode, Cynthia, Shawn, and Mike respond to questions about community living during COVID-19, leads and lead generation, faulty kitchen equipment, issues with getting fresh vegetables, and how to address concerns with food contractors.
Links
https://www.3rdThirdmarketing.com/podcast
https://www.culinarycoach.us
https://cosmicsoup.p...
2020-06-1549 min
Cosmic Soup: A Senior Living PodcastDerek Dujardin (Part 2) - COVID-19 and Pivoting for ProductivityIn part two of our conversation with Creative Director Derek Dujardin, we discuss his thoughts on how COVID-19 has affected the ways we approach marketing, branding, and pivoting for productivity. We also learn what Derek's ideal community would look like! Finally, he shares three things communities can do today to impact the lives of their residents in a positive way.
Links
https://www.3rdThirdmarketing.com/podcast
https://www.culinarycoach.us
https://cosmicsoup.podbean.com
Follow us on social media!
Facebook: https://www.facebook.com/3rdThirdMarketing
Twitt...
2020-05-2128 min
Cosmic Soup: A Senior Living PodcastDerek Dujardin (Part 1) - Creativity and ROIAs the architect of many award-winning campaigns for 3rdThird Marketing and its clients, Creative Director and Brand Strategist Derek Dujardin has had a front-row seat to the evolution of branding and marketing strategies in the senior living field. We asked Derek for his perspective on the state of the industry prior to COVID-19 as well as on how things are evolving as the worldwide crisis continues to unfold. He shares some outside-the-box ideas on pivoting your marketing to minimize collateral damage and maximize results during these challenging times.
In part one of a two-part episode Derek focuses on...
2020-05-2133 min
Cosmic Soup: A Senior Living PodcastJackie Heal: Considering the FutureSo far on Cosmic Soup, we've focused on industry insiders and experts in the field to provide technical insight and professional inspiration. Today we're mixing things up to present a really fun conversation with active senior Jackie Heal. At 80 years young, Jackie is a perfect candidate for a community resident, though she continues to live an active, productive, and comfortable life at home. She gives us some insight into her lifestyle, her perceptions of senior living communities, the effect COVID-19 has had on her, and what it would take to convince her to leave her home and transition into...
2020-05-1429 min
Cosmic Soup: A Senior Living PodcastDigital Marketing for the New Norm (Part 2)In part two of our conversation with Trish Mayer and Anna Rose Warren, we shift gears to discuss the nature of working for a female-led company in a historically male-driven industry, the effect COVID-19 has had on the digital and social realms, and what implications the public health crisis may have for the future of physical media. Trish and Anna Rose also share their ideas for how communities should be responding and what actions they can take to increase their digital and social presence.
Links
https://www.3rdThirdmarketing.com/podcast
https://www.culinarycoach...
2020-04-3035 minCosmic Soup: A Senior Living PodcastDigital Marketing for the New Normal (Part 1)Digital Marketing has been quietly altering the senior living industry over the past decade, but the current situation with COVID-19 has made creative and flexible communications and advertising solutions more imperative than ever. Today, Digital Marketing Manager Trish Mayer and Social Media Director Anna Rose Warren engage in an enlightening discussion on common misconceptions they see and how the industry can adapt as the virtual landscape quickly evolves in response to changing demands.
In part one of a two-part discussion, Trish and Anna Rose discuss pitfalls and outdated patterns and how the 3rdThird digital team provides creative...
2020-04-3030 min
Cosmic Soup: A Senior Living PodcastChef Mike Peacock (Part Two) - Farm-to-Table Dining and Menu EngineeringIn Part Two of Cynthia's interview with Chef Mike Peacock, they discuss the impact of quality food in a community, plus Mike's philosophies on farm-to-table dining and what it will take for it to gain momentum in the industry. The conversation then steers towards menu engineering and what considerations to take when designing or modifying menus, specials, and food programs. This is the second part of a two-part episode.
Links
https://www.3rdThirdmarketing.com/podcast
https://www.culinarycoach.us
https://cosmicsoup.podbean.com
Follow us on social media!
2020-04-1642 min
Cosmic Soup: A Senior Living PodcastChef Mike Peacock (Part One) - Kitchen Not-So-ConfidentialIn a shocking twist of cosmic fate, Cosmic Soup host and Executive Chef Mike Peacock finds himself in the hot seat as Cynthia takes over hosting duties and picks his brain about the similarities and differences between the food service and retail industries. They delve deep into how he uses his experience in both sectors to develop impactful teams and maximize guest experience. This is the first part of a two-part episode.
Links
https://www.3rdThirdmarketing.com/podcast
https://www.culinarycoach.us
https://cosmicsoup.podbean.com
Follow us on...
2020-04-1634 min
Cosmic Soup: A Senior Living PodcastChef Shawn Boling - In The Trenches!As a Culinary Coach, Chef Shawn Boling takes a unique approach to providing engaging culinary consulting services to the senior living industry. Today, he discusses with host and fellow chef Mike Peacock his evolutionary pathway to consulting and coaching and shares his insights on common pitfalls he frequently sees. Together, they also discuss solutions to some of the many challenges facing culinary programs: equipment, kitchen layout, staffing and training, cooking and product knowledge and leadership, plus the roles the administration can play in helping to resolve these issues and set their communities up for success.
Links
...
2020-04-0240 min
Cosmic Soup: A Senior Living PodcastDr. Kelly Tremblay - Audiology, Dementia, Food and ScienceDr. Kelly Tremblay is a tenured professor of audiology and neuroscience, formerly of the University of Washington right here in our own Pacific Northwest. We were honored when she stopped by the Cosmic Soup Lair to engage Cynthia and Mike in an amazing conversation about the ways that hearing impacts the cognitive abilities of people as they age. We also dug into the science behind food and dementia and discussed one of Cynthia's favorite topics: the mind-gut connection. Join us un a deep-dive down a neurological rabbit hole and learn how to differentiate the true science from the snake...
2020-03-2041 min
Cosmic Soup: A Senior Living PodcastCovid-19: Crisis Communications, Marketing & CulinaryWelcome back to The Soup! As the new coronavirus sets in and Americans grapple with its implications, the Culinary Coach team and 3rdThird team recorded a second special episode addressing COVID-19 for the senior living industry, which is perhaps the most affected sector second to hospitals. You’ll hear public relations specialist Cheri Carl discuss what you can do today to prepare for a crisis, creative director Derek Dujardin share a bag of marketing tactics you can pivot to during this time when tours are stalled and chef Shawn Boling talk about room delivery of meals. This episode is lik...
2020-03-1633 min
Cosmic Soup: A Senior Living PodcastThe New Coronavirus and Culinary PreparednessAs we're all aware by now, the new coronavirus (and the COVID-19 disease it causes) present special challenges for senior living communities, health centers, and skilled nursing facilities. The good news is that many communities are already used to handling contagious outbreaks such as C. diff, norovirus, and the flu, so taking extra precautions comes naturally. And yet, there may be no setting where residents have more contact and more chances for transmission than a dining facility.
Today we're joined by Chef Shawn Boling, who is experienced in leading culinary teams through outbreak situations. He talks us...
2020-03-0531 min
Cosmic Soup: A Senior Living PodcastCecil Rinker, Operations Genie (Part 2) - Operational Challenges and SolutionsHow do you know if you've got a major operation problem? In part two of this epic discussion with Cecil Rinker, 3rdThird operations and sales coach, we finish up with workforce, a beast of a topic. What are some warning signs you can look for? Who should you speak to? Is your team aware that there might be issues? Cecil shares his insight on how to identify problems and work towards solutions.
Links
https://www.3rdthirdmarketing.com/podcast
https://www.culinarycoach.us
https://cosmicsoup.podbean.com
https://www.oldpuebloplacmentservices.c...
2020-02-2135 min
Cosmic Soup: A Senior Living PodcastCecil Rinker, Operations Genie (Part 1) - Workforce in Senior LivingWe're joined today by Cecil Rinker, whom Cynthia has dubbed "The Operations Genie." And for good reason: Cecil has spent 23 years in the senior housing industry, where he has been able to purse his passion for operations and employee relations.
In part one of a two-part episode, Cecil discusses the challenges with workforce in the industry and shares some insights on how improving employee relations can lead to better retention, improved performance, increased morale, and how all of that affects a community as a whole.
Links
https://www.3rdthirdmarketing.com/podcast
...
2020-02-2134 min
Cosmic Soup: A Senior Living PodcastCynthia Thurlow Cruver- Branding: How to Get it RightToday, Cynthia stops by the Cosmic Soup Lair to discuss her primary area of expertise: branding. We discuss the ins and outs of branding: what it is, what it isn't, why it's important, and how to tell if it's time to make some changes. This is a very in-depth and insightful conversation about a topic that too often gets lost in the mix when discussing challenges within the industry. So if you're struggling with census (Mike's new word of the day) or you're feeling disconnected with the generational changes in the population, then this interview is for you! Check...
2020-02-2131 minCosmic Soup: A Senior Living PodcastWelcome to the Soup!Welcome to the first ever episode of Cosmic Soup! We're excited to share this passion project with you. Join Mike, Cynthia, Shawn, and their guests as they journey through the exciting and challenging world of the Senior Living and Aging Services Industry. Brought to you by Seattle companies 3rd Third Marketing and Culinary Coach, Cosmic Soup aims to explore what it takes to eliminate stigmas, break down barriers, and change perceptions of what it means to work in this field as well as seek new ways to revitalize, re-energize and modernize the industry.
In our first episode, w...
2020-02-2129 min