Shows
The Dan Assor Show #eventprofsEP132: "When the odds are one in a million, be that one - How we built the worlds leading accountancy & finance event" - Dan Cockerton, Founder, Digital Accountancy ShowIn this episode, I sit down with Daniel Cockerton, Co-Founder of the Digital Accountancy Show, to explore his journey from a media and fintech background to building one of the UK’s fastest-growing niche events for the accountancy sector. We discuss how Daniel and his business partner James Howell identified a market gap, grew the show from 600 attendees to over 5,000, and recently sold the business to global events giant Easyfairs.Daniel opens up about his entrepreneurial mindset, the power of partnerships, the challenges of launching during COVID, the emotional rollercoaster of scaling a business, and hi...
2025-05-0248 min
The Dan Assor Show #eventprofsEP131: "Risk, Hustle & Success: How Dodge Woodall Nearly Lost Everything In His Pursuit To Build The World's Biggest Sport & Music Festival!"In this episode, I sit down with Dodge Woodall, the mastermind behind Bournemouth 7s Festival, host of the Eventful Lives podcast, and a serial entrepreneur. From selling nightclub tickets as a 10-year-old to building one of the UK's most successful independent festivals, Dodge shares his raw, unfiltered journey of risk-taking, resilience, and relentless ambition. He shares the highs, lows, and brutal realities of entrepreneurship and how at one point, he had to remortgage his house, risking everything to keep his dream alive. Tune in for real business lessons, and high-energy insights on building...
2025-03-211h 09
The Dan Assor Show #eventprofsEP128: "From Introvert to Executive” Yancy Weinrich on Leadership, Growth, and Industry Trends"Join me as I sit down with Yancy Weinrich, President of North America & Board Director at CloserStill Media, to uncover her remarkable journey in the trade show and exhibition industry.
From her early days as an exhibitor to leading one of the fastest-growing event companies globally, Yancy shares insights into leadership, innovation, and the future of events.
In this episode, we discuss:✅ Her career journey from Reed Exhibitions to CloserStill Media.✅ The transformative impact of the pandemic on the industry.✅ How CloserStill Media has doubled in size and achieved global recognition.✅ Trends in event te...
2025-01-1736 min
The Dan Assor Show #eventprofsEP127: " We're having the time of our lives": The Secrets Behind the Phenomenal Growth of Nineteen Group, with CEO Peter JonesIn this special year-end episode, I sit down with Peter
Jones, CEO of Nineteen Group, one of the UKs fastest growing B2B event organisers, to reflect on a ground
breaking year for the business and explore what lies ahead for 2025 in the trade show and exhibitions industry.
Peter delves into the key milestones of 2024, including
Nineteen Group’s acquisition of Oliver Kinross and the transformative sale to the Growth Partnership Fund.
He shares his thoughts on how these events have
shaped the company’s direction, along with insights into their innovative initiatives like the Acade...
2024-12-1934 min
The Dan Assor Show #eventprofsEP126: "From Party Planner to Event Pioneer! Duncan Reid, CEO & Co-Founder at Reset Connect, on Shaping the Future of Events"Duncan Reid’s journey in the events industry is nothing short of extraordinary. From organising house parties as a teenager to nearly 25 years at global giants UBM and Clarion Events, Duncan has been a force in reshaping how events are conceived and delivered.
Recorded on the show floor at Event Tech Live 2024 in London ExCel, this episode dives into his career, the pivotal lessons he’s learned, and his thoughts on the next big trends shaping the future of events.
We explore Duncan’s early influences, his entrepreneurial mindset, and how he navigated the challenges of lau...
2024-12-0647 min
The Dan Assor Show #eventprofsEP125: "In-Person: A Journey Through the Unstoppable Evolution of Events." with Enrico Gallorini, CEO of GRS Research and StrategyJoin me for an insightful conversation with Enrico Gallorini, CEO of GRS Research and Strategy, as he shares his journey in the events industry and discusses his new book, In-Person: A Journey Through the Unstoppable Evolution of Events.
Enrico reflects on the history of gatherings, the impact of culture on events, and the future of in-person connections in a digital age. Discover how his upbringing in Italy, personal challenges, and professional experiences have shaped his passion for creating meaningful, impactful gatherings.
A must-watch for event professionals and anyone curious about the transformative power of human...
2024-11-2144 min
The Dan Assor Show #eventprofsEP124: "From Acquisitions to Advocacy: Insights into the exhibition industry" - Doug Emslie, Chairman Cuil Bay Capital & Raccoon Media GroupIn this episode, I welcome Doug Emslie, former CEO of Tarsus Group, and current chairman of Cuil Bay capital and Raccoon Media Group.
Doug shares insights into his recent investment in Jacobs Media, a leader in travel media and events, to support its expansion into global markets, particularly the Middle East and U.S, and the launch of an animal health division at Raccoon Media, highlighting the growing demand for passion-led events in areas like pet care and equestrian shows. This move signals Raccoon Media’s commitment to expanding B2B events in the thriving pet and animal health se...
2024-11-0743 min
The Dan Assor Show #eventprofsEP123: "Taking Risks Shaped My Career" - Global Growth & Leadership - The Geoff Dickinson Story - CEO dmg eventsJoin me in this insightful episode as I sit down with Geoff Dickinson, CEO of DMG Events, to explore his incredible career journey, from humble beginnings and studying law to becoming one of the most influential leaders in the global events industry.
In this candid interview Geoff talks about his his background, and the fact that he wasn't worried about taking risks because he grew up with limited financial resources. Coming from a place where he had "nothing to lose," he felt that taking risks was easier, as there was little downside. This upbringing gave him an...
2024-10-2353 min
The Dan Assor Show #eventprofsEP122: "Navigating the Highs and Lows of Entrepreneurship! with Kate Disley, CEO & Founder of TEMBO"In this episode, I sit down with Kate Disley, founder and CEO of TEMBO, a specialist marketing agency for event organisers, to explore her incredible entrepreneurial journey. Kate shares how a simple misunderstanding launched her into the world of exhibitions and events, turning an unexpected twist into a thriving business.
We dive into the challenges she faced as a single mum navigating the corporate world, her leap of faith into entrepreneurship, and how she built TEMBO from the ground up. Kate also opens up about the unique challenges of being a female founder in a traditionally male-dominated industry. She...
2024-10-1040 min
The Dan Assor Show #eventprofsEP121: "I thought we were going to kill Tiger Woods! Rick Stainton's Journey from Start-Up to Success, to Shaping the Future of the Events Industry"In this episode, I sit down with Rick Stainton, the visionary founder of The Smyle Group, one of the world’s leading creative creative agencies delivering live and digital brand experiences globally.
Rick shares his inspiring 20-year entrepreneurial journey, from the early days of launching Smyle with a bold vision, to growing it into a global powerhouse serving the world’s biggest brands. Hear Rick’s candid reflections on the challenges, high-stakes moments, and key lessons learned along the way—including how he once thought “we were going to kill Tiger Woods” at a major event!
We also dive into his nex...
2024-09-2655 min
The Dan Assor Show #eventprofsEP120: "From Dining Table to Global Enterprise! A Founder's Journey with Ross Ashman, The Public Sector Network"In this episode, I sit down with Ross Ashman, co-founder and CEO of Public Sector Network, a multi-million dollar social learning platform based out of Australia, created to improve the life of public sector employees - and the citizens they serve.
Ross takes us on a journey through his entrepreneurial experience. From his beginnings as an event sales executive to co-founding one of the leading platforms connecting public sector professionals across the globe,
Ross shares valuable insights into the challenges and triumphs of growing a global business. We explore his path from Essex to Australia...
2024-09-1254 min
The Dan Assor Show #eventprofsEP119: "From Journalism, to Events to Football: Inside The Life of Michael Westcott, Co-Founder CloserStill Media, Co-Chair Torquay Utd"In this episode, I sit down with Michael Westcott, Co-Founder and Board Director of Global Trade Show & Exhibition Organiser CloserStill Media and Co-Chair of Torquay United Football Club in the UK. Michael shares his inspiring journey from a budding journalist to a key player in the global events industry.
Discover how Michael’s early passion for journalism led him to Asia, where he transitioned into publishing and eventually the dynamic world of events.
Michael delves into the formation and growth of CloserStill Media, detailing the pivotal moments and strategies that have driven the company's success. He highlights the formation of...
2024-07-2548 min
The Dan Assor Show #eventprofsEP118: "Building a $143m Events Business! The Explosive Growth Story of Terrapinn with CEO Greg Hitchen"Welcome to the latest episode of The Dan Assor Show where I chat with Greg Hitchen, CEO of Terrapinn, a global trade show and conference organiser.
In this episode, Greg shares insights into Terrapin's impressive growth trajectory, with revenues skyrocketing from $68 million in 2019 to an expected $143 million in 2024.
We delve into the strategies that fuelled this success, including the expansion of their Solar and Storage Live brand and significant contributions from their Dubai and Saudi Arabian markets.
Greg discusses the challenges and triumphs of pivoting from a conference-centric model to large-scale trade shows, the importance of innovation in attendee...
2024-07-1127 min
The Dan Assor Show #eventprofsEP117: "From Pub Meetups to The World's Largest SEO Conference : The Brighton SEO Story with Kelvin Newman"Welcome to another episode of The Dan Assor Show. In this episode, we sit down with Kelvin Newman, the mastermind behind brightonSEO, the world's largest search marketing conference & Trade Show. Kelvin shares his incredible journey from a small meetup in a pub in Brighton, England, to organising events in the UK and US attended by thousands of digital marketers from over 50 countries.
Join us as we delve into;
Kelvin's early days in the music industry and how his passion for events began.
The evolution of Brighton SEO and Rough Agenda, including the exciting expansion to the...
2024-06-2142 min
The Dan Assor Show #eventprofsEP116: "From Sandwich Shop to Global Brand: Neil Felton's FESPA Story"Welcome to the latest episode featuring Neil Felton, CEO of FESPA, a global federation of national trade associations and organiser of exhibitions and conferences for the screen, digital and textile printing industry.
In this insightful conversation, Neil shares the fascinating journey of FESPA, from its humble beginnings above a sandwich shop to becoming a global powerhouse representing 37 national associations and over 14,000 printers.
Join us as we delve into Neil' experiences and insights on leadership, the volution of exhibitions, the importance of community, and the role of technology in transforming the print industry. Neil also discusses FESPA's commitment...
2024-06-0739 min
The Dan Assor Show #eventprofsEP115: "From Acting School to Event Mastermind: Jessica Webber, Global Head of Bloomberg Live Experiences"For the latest episode of The Dan Assor Show podcast for eventprofs, I interviewed Jessica Webber, the Global Head of Bloomberg Live Experiences. The conversation is a dive deep into the world of event management, community building, and the future of live events.
Key Highlights:
Creating Memorable Experiences: Jessica shared her unique journey from acting to event management and her passion for crafting unforgettable moments.
Building True Communities: Examples of how events can forge strong communities.
Integrating Technology: The role of AI and technology in enhancing event planning, execution, and post-event networking.
Festivalization of B2B...
2024-05-2448 min
The Dan Assor Show #eventprofsEP114: "A Personal Journey to Revolutionizing Workplace Inclusion & Diversity" - Ray Rhodes, Head of Inclusion & Diversity, RXRay Rhodes, the Head of Inclusion and Diversity (I&D) at RX, shares his journey from personal struggles as part of the LGBTQI+ community in a conservative setting to spearheading global I&D initiatives.
Through the establishment of employee resource groups and a focus on psychological safety, Ray illustrates the significant cultural transformation within RX, emphasizing inclusive practices that have integrated into the organization's operational ethos. He discusses strategies for fostering inclusive environments at events and the broader implications for employee and customer experiences.
About The Guest
Ray Rhodes joined RX (Reed Exhibitions) in 2007 as a Director of Human...
2024-05-0245 min
The Dan Assor Show #eventprofsEP113: "From Start-Up to Scale-Up: The Founder's Journey with Amy Baker, CEO & Co-Founder, The PIE" #eventprofsMy guest for this episode is Amy Baker CEO and Co-founder of The PIE, a media, recruitment and events business created to inform, inspire and connect a global community of leaders in international education, edtech and global language learning.
The PIE’s flagship news website reached one million users in 2023 and Amy is a regular commentator and host of events focused on the industry’s latest developments, including The PIE Live - a series of three conferences held in the UK, US and Australia , and the globally renowned PIEoneer Awards, which see 2000 delegates combined across all 4 events. https://thepienews.com/
To...
2024-03-1433 min
The Dan Assor Show #eventprofsEP112: Exclusive! “Trixie LohMirmand, 18 years at the helm of the Dubai World Trade Centre!"#eventprofsFor almost 2 decades, Trixie LohMirmand has been at the helm of the UAEs leading event venue, the Dubai World Trade Centre.
For the latest episode of The Dan Assor Show I had the privilege to discuss a range of topics with Trixie, with highlights including;
Trixie's experience arriving in 2005 as a young female leader in Dubai and her personal journey over the last 18 years
Evolution of the Dubai World Trade Centre and its impact on Dubai's economy and global events industry
Development of trade shows and exhibitions in the UAE
Strategic development of GITEX, one of the world's...
2024-02-2246 min
The Dan Assor Show #eventprofsEP111: "Exclusive! Mike Seaman, CEO Raccoon Media Group, on M&A strategy and the recent acquisition of Abilities Expo USA!" #eventprofsRaccoon Media Group (Raccoon) is set to double its portfolio in the first year since it was acquired by Cuil Bay Capital (CBC) with the acquisition of Abilities Expo in the USA. This announcement brings Raccoon’s UK and US show portfolio to 17 events with more launches and acquisitions to be announced later in the year.
In this exclusive interview with Raccoon CEO, Mike Seaman discusses the reasons behind the acquisition, M&A strategy in general, and how he is getting on his new role under Cuil Bay Capital's ownership.
Abilities Expo, a series of se...
2024-02-0819 min
The Dan Assor Show #eventprofsEP110: "Mike Costain, MD Lyrical Communications, 20 years in events, working with founders and transforming the InstallerSHOW" #eventprofsMy guest for this episode is Mike Costain, MD of Lyrical Communications, organisers of InstallerSHOW, the UK’s number one destination for influential installers and specifiers of heat, water, air and energy technology.
In 2022, after a period of rapid growth, Lyrical was acquired by Nineteen Group, the UK based events and media business, and Mike sits on their leadership team.
In this episode, co-hosted by Piers Bearne, founder of Collingwood Advisory, Mike gives us a fascinating insight into his near 20 year career within the events industry, the challenges and advantages of working with owner/founders of...
2024-02-0139 min
The Dan Assor Show #eventprofsEP109: "Helen Woodbridge, Easyfairs, M&A strategy + the acquisition of Southern Manufacturing & Electronics" #eventprofsIn early January 2024, Easyfairs, the world’s largest privately owned exhibition organiser, announced the acquisition of European Trade & Exhibition Services, organiser of Southern Manufacturing & Electronics, bolstering its already extensive engineering and manufacturing portfolio that incorporates Advanced Engineering as well as many other brands across Europe. Read the full press release here
In this exclusive interview Helen Woodbridge, Head of Business Development at Easyfairs, provides an insight to the reasons behind the acquisition, why M&A is an important growth tool and how a business and its shows are integrated post acquisition.
The Dan Assor Show Headline Sponsor is...
2024-01-1915 minThe Dan Assor Show #eventprofsEP108: "Global Exhibition Industry Update with Trevor Foley(Chairman), Miranda Martin (MD), from tfconnect" #eventprofsMy guests for this episode are the new Managing Director of tfconnect Miranda Martin, and founder and now Chairman, Trevor Foley.
tfconnect is the events and exhibitions industry's recognised global recruiter and senior executive search and selection specialist. https://www.tfconnect.global/
Miranda and Trevor discuss M&A, Private Equity, the evolution of the Trade Show format, roles and skill set requirements for exhibition organisers, candidate compensation plans and more!
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
https://jonas.events/
The Dan Assor Show Venue...
2024-01-0515 min
The Dan Assor Show #eventprofsEP107: "Data Powered Revenue Acceleration for Event Organisers" with Heather Holst-Knudsen, CEO H2K Labs #eventprofsMy guest for this episode is Heather Holst-Knudsen, CEO & Founder of H2K Labs. Based out of Florida, H2K Labs helps events, media, marketing, and technology companies develop data-powered revenue growth.https://www.h2klabs.com/
Conversation includes:
What is meant by a data first approach?
What are the first steps businesses can make in utilising data in their sales strategies?
Best practices when integrating new products, services and businesses into an existing infrastructure
The role of data in modern sales strategies
How can event organisers effectively use data to demonstrate value to potential sponsors...
2023-12-0737 min
The Dan Assor Show #eventprofsEP106: "From Start Up to Scale Up: The Founder's Journey with Ruth Yarnit, Co-Founder & CEO of LeadDevMy guest for this episode is Ruth Yarnit Co-Founder and CEO of LeadDev (formerly White October Events). Ruth co-founded LeadDev in 2013 with Dave Fletcher.
Started as a small UK conference, the LeadDev team have developed their content function for their community as well as now running conferences in London, Berlin, New York and the West Coast of America. Their chosen audience, leaders of software engineering teams, had a proven appetite for events and a community to help them develop their tech, teams and tools to advance their businesses.
The conversation provides an educational insight into...
2023-11-2943 min
The Dan Assor Show #eventprofsEP105: "Josh White, Founder, CanO Water, on how events fuel their mission to reduce single use plastic!" #eventprofsMy guest for this episode is Josh White, Co-Founder and Global Brand Director of CanO Water.
A remote island. Plastic bottles everywhere. This sight changed everything for three friends from London. There had to be a more recyclable and recycled solution.
Spotting a lot of brands they knew from home, bottled water seemed to be the biggest culprit. That got Josh and his 2 friends thinking, there had to be a more recyclable and recycled solution for when you’re on-the go or if you forget your trusty reusable flask. After a lot of research, the three friends di...
2023-11-1746 min
The Dan Assor Show #eventprofsEP104: "How we built the largest event on the planet for talent acquisition" with Jamie Leonard, Founder & CEO RecFest #eventprofsMy guest for this episode is Jamie Leonard, Founder & CEO, of The Recruitment Events Co. who create engaging experiences that empower, connect, and inspire talent acquisition professionals worldwide.
RecFest, which now takes place annually in the UK, Knebworth, and USA, Kentucky, stands as a testament to their dedication to innovation and collaboration in the recruitment sphere, offering a platform where industry leaders can share insights, showcase innovations, and build lasting relationships.
Jamie also spearheads the RL100 community, bringing together 1000's of Talent Acquisition leaders from across the globe.
https://recfest.com/
...
2023-11-0142 min
The Dan Assor Show #eventprofsEP103: "Hugh Forrest, Co-President & Chief Programming Officer, on 35 years of running South by Southwest, one of the most important events in the USA!" #eventprofsMy guest for this episode is Hugh Forrest, Co-President and Chief Programming officer of South by Southwest “SXSW”
Founded in 1987 in Austin, Texas, SXSW is best known for its conference an d festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for 300,000+ global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities.
Hugh who joined SXSW in 1989, was named “Austinite of the Year” in 2012 by the Austin Chamber of Commerce and in
2014, he and other SXSW Directors were named Austin Entrepreneurs of the Year by Ernst...
2023-10-1940 min
The Dan Assor Show #eventprofsEP102: Exclusive: "Peter Jones, CEO Nineteen Group discusses the recent acquisition of Oliver Kinross" #eventprofsOn October 3rd Nineteen Group announced that it had acquired London and Hong Kong-based global trade show organiser, Oliver Kinross. Formed in 2008, the Oliver Kinross business includes a series of Build Expos in New York, Chicago, Sydney and London.
In this exclusive interview Peter Jones, CEO of UK based Nineteen Group, discusses why he believes Nineteen were successful in a highly competitive pitch process, how it will be transformative for the business, his views on the health of the trade show & exhibition industry and his own future plans.
The deal will see Nineteen now have headquarters in London and...
2023-10-1518 min
The Dan Assor Show #eventprofsEP101: "Overcoming The Fear of Change with Dahlia El Gazzar" #eventprofsMy guest for this episode is Dahlia El Gazzar, who lives and works out of Melrose Massachusetts in the USA.
Dahlia is the owner of Dahlia + Agency, brand + experience + marketing agency.
With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trendsetting solutions, event tech news, and professional branding expertise.
Dahlia has featured in a number of whose who lists in the event industry including.
Best Event Tech Evan...
2023-10-0448 min
The Dan Assor Show #eventprofsEP100: "From Start Up to Scale Up To Exit: The Founder's Journey with Terry O'Dwyer, Founder & CEO of LSX" #eventprofsMy guest for this episode is Terry O'Dwyer Founder and CEO of LSX which since 2014 has established itself as a global powerhouse in life science deal making events by growing a collection of partnering and strategy events that have played a crucial role in fundraising and M&A for global Biotech, Medtech and Healthtech companies.
In August 2023 it was announced that LSX had been acquired by Informa Connect, for an industry leading multiple, and joined the Informa Connect Life Sciences family of platforms and products serving the Biopharma partnering and investment communities.
This episode is bro...
2023-09-2154 min
The Dan Assor Show #eventprofsEP99: "Jo-Anne Kelleway: The Event Wizard from Oz! From Sydney Start-Up to Global Game Changer" #eventprofsMy guest for this episode is Jo-Anne Kelleway, International Industry Ambassador for Freeman Company, the world’s largest exhibition services, logistics and technology company
Jo-Anne lives in Sydney, Australia and is the founder & former CEO of The Info Salons Group, which in 2018 after 31 years Jo-Anne 2018 sold to The Freeman Company.
The Info Salons Group is now involved in over 750 events per year worldwide, assisting major event organisers such as Informa, Reed
Exhibitions, Messe Frankfurt, VNU and Diversified Exhibitions, with the development and growth of their events.
Jo-Anne is on the Digital Innovation & International Pa...
2023-09-0743 min
The Dan Assor Show #eventprofsEP98: "Driving Growth & Innovation In The Events Industry" with Jonny Baynes, Partner, Plural Strategy #eventprofsMy guest for this episode is Jonny Baynes, a partner at Plural Strategy, a strategy consultancy for the media, information and technology industries.
Jonny has over 25 years of experience in the media and events sectors and leads Plural’s Events practice, working with leading corporates, investors and venues in the sector globally to drive growth and innovation. He is a keen musician and plays in the company band!
The conversation includes;
Merger and Acquisition trends in the live events and event technology sectors
Moving beyond the live event
The continued appetite of private equity in...
2023-08-3145 min
The Dan Assor Show #eventprofsEP97: "From Royal Air Force To The Events Industry" with Oliver Smart, MD, Jonas Event Technology #eventprofsIn this episode I speak with Oliver Smart, Managing Director of Jonas Event Technology, a provider of event registration for organisers of trade shows, consumer events and conferences.
Oliver spent 4 years as a Sergeant in the Royal Air Force Air Cadets , and is a Reserve in the British Army.
He joined Jonas Event Technology in 2017, and has risen through the ranks, being appointed Managing Director in May 2023.
In 2018 he was awarded the Event Supplier & Services Association, "ESSA" Young Person Award, and in July 2023 was appointed to the ESSA board.
Discussion Includes;
2023-07-2756 min
The Dan Assor Show #eventprofsEP96: "Navigating the start up jungle with Gaby Mendes, Founder Talk Twenties" #eventprofsIn this episode I spoke with Gaby Mendes, founder of Talk Twenties, an award-winning media and events platform that helps young people navigate the rollercoaster years of their adult life.Discussion Includes;
Gaby's background and where the ambition to start her own business came from
The journey of developing the idea for Talk Twenties & TwentiesFest
The ways and means of building and serving a community
The challenges facing young adults today
Feeling responsible for the community she has built
The plans for Twenties Fest 2023
The challenges of a running a small business and how Gaby tries to overcomes...
2023-07-2038 min
The Dan Assor Show #eventprofsEP95: "Towards a Greener Future: Navigating the Path to Net Zero in the Events Industry" #eventprofsOriginally broadcast live on the Yoonity Connect virtual events platform on Tuesday 4th July, I had the privilege to host a webinar with a stellar panel of event industry professionals who came together to discuss how to Navigate the Path to Net Zero in the Events Industry.
The webinar was a partnership between The Dan Assor Show and the Business Design Centre.
Panellists:
Anna Abdelnoor CEO, Founder isla, here to accelerate the event industry transition to a sustainable future
Keith O'Loughlin, CEO, Smyle, who support global brands to imagine and deliver innovative experiences and...
2023-07-1146 min
The Dan Assor Show #eventprofsEP94: "Leadership, Culture & Connecting Communities with Duncan Wood, CEO Rapid News Group" #eventprofsIn this episode I spoke with Duncan Wood, CEO of Rapid News Group who operate trade shows and publish magazines all over the world, including TCT 3Sixty, TCT Asia, TCT Japan, Med-Tech Innovation Expo and Interplas.
Discussion Includes;
Duncan's personal journey & lessons learned during the pandemic
How best to serve & mobilise communities including the power of data insights
Responding to the changing demands of clients and mobilising attendance to events
Expanding the business globally and the importance of partnerships
The role of company culture in driving growth
Why Duncan has remained loyal to the business for...
2023-07-0543 min
The Dan Assor Show #eventprofsEP93: "The Solopreneurs: Perks & Challenges of a Start-Up with Anna-Marie Trzebinski & Charli Briggs" #eventprofsCharli Briggs and Ann-Marie Trzebinski are event industry entrepreneurs who set up their businesses in the summer of 2020. In this episode they talk to me about the journey they have been on as a small business owner, including;
Why they took the decision to start their business
The challenges they have faced both personally and professionally, and the measures they have taken to overcome them
The support they have received from within the events community
The unique benefits of being a solopreneur
Their plans for the future
About the Guests
Charli Briggs
Charli...
2023-06-2544 min
The Dan Assor Show #eventprofsEP92: Exclusive! "The Big Interview with Stephen Carter, Group CEO Informa Plc" #eventprofsI had the privilege to speak with Lord Stephen Carter, Group CEO of Informa Plc, directly after the release of Informa’s 2023 AGM trading update on 15th June.
Informa is a leading Business Intelligence, Academic Publishing, Knowledge and B2B Events Group, listed on the FTSE 100 in UK, has offices in more than 30 countries, and employs 11,000 staff.
Stephen joined Informa in 2010 as a Non-Executive Director before becoming Group Chief Executive in 2013 and across his career he has held managing director and chief executive positions in a range of Media and Technology businesses and is currently on the Board of Vo...
2023-06-1852 min
The Dan Assor Show #eventprofsEP91: "An Eventful Career! Memories, Learnings & The Future of Business Networking with Simon Foster" CEO Arc network & former CEO UBM EMEA & Comexposium #eventprofsThis week I spoke with with Simon Foster, Group CEO of the private equity-funded, B2B group Arc network, which launched in 2021. Simon has more than 20 years experience managing B2B business globally including CEO of UBM EMEA (now Informa) & CEO of Comexposium.
The company, backed by EagleTree Capital, of New York, has completed a number of acquisitions including financial services publisher Incisive Media, Farmers Guardian information and events, the Netherlands-based Bridge2Food, Fortem UK farming events, and HighQuest agribusiness media and events. The Arc portfolio now boasts 150+ events and content platforms across food, farming, sustainability and financial services...
2023-06-0142 min
The Dan Assor Show #eventprofsEP90: "The CEO from Down Under: An Insight into the Australian Exhibition Industry" with Brad Langton, CEO National MediaThis week I spoke with with Brad Langton CEO of Australian events business, National Media.
National Media, headquartered in Gold Coast, Queensland own and operate a portfolio of market-leading events and data-driven marketing products across a range of industries and professional sectors.
Brad provides an insight into the Australian exhibition industry, launching shows during the pandemic, convincing new talent to come to Queensland, and the joys of working in the industry.
https://nationalmedia.com.au/
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2023-05-2232 min
The Dan Assor Show #eventprofsE89: "The Future of B2B Events: Exploring Trends & Challenges" with Duncan Kirk, CEO ROARB2BThis week I spoke with with Duncan Kirk, CEO ROAR B2B, who operate events in the Care, Health, Business Technology & Environment Markets, including Naidex, UK Cyber Week, Flexpo, Legalex & Flood Expo.
Duncan founded ROAR B2B in 2019, when he secured investment from Apiary Capital to fund the acquisition of a portfolio of leading events from Prysm Media Group. The business has offices in Bristol & London.https://www.roarb2b.com/
Discussion Includes;
Duncan's personal journey into the events and exhibitions industry
The reasons behind the decision to start ROAR B2B
How the business navigated...
2023-05-1143 min
The Dan Assor Show #eventprofsE88: "Unpacking the In-Person Event Boom: Trends & Challenges" (previously broadcast live into LinkedIn)Welcome to the on demand version of a special panel debate, which was previously broadcast live into LinkedIn on 20th April. Over 700 event professionals from around the world registered for this virtual event.
I was joined by co-host Julius Solaris, founder of Boldpush, a management consulting agency for the events industry, and a stellar panel of senior event industry executives;
Carina Bauer, CEO IMEX Group:
Carina, has been CEO of IMEX Group since 2002, and a former chair of the Association of Event Organizers.
The IMEX Group organises two global trade shows in the meetings and events sector. IMEX America...
2023-05-041h 03
The Dan Assor Show #eventprofsE87: "The Running Man - How a Media Group is Disrupting the Health & Wellbeing Markets" with Mike Seaman CEO Raccoon Media Group #eventprofsThis week I spoke with with Mike Seaman, CEO Raccoon Media Group, a dynamic, high-growth media business focused on health and wellbeing markets. The business launched in 2017 and is dedicated to getting people from all backgrounds healthy, outside and active via its portfolio of events and media properties which include The National Cycling Show, National Snow Week, Snowbound Expo, The National Running Show, Run Show Boston, The National Equine Show and The National Outdoor Expo and its digital platform Outside & Active.
https://raccoonmediagroup.com/
Discussion includes:
How the business survived during the pandemic
Mike's...
2023-04-2752 min
The Dan Assor Show #eventprofsE86: "The Boy From Brazil" - Bruno Roquette, the life of an Exhibition Stand Builder #eventprofsThis week I spoke with Bruno Roquette, Director at Standbuilder.co.uk, a London based exhibition contractor serving the UK and Europe.
Discussion includes:
Bruno’s journey to starting the business, from growing up in Brazil to owning a restaurant to serving clients all over Europe!
How the business has adapted over the years to build and to stay relevant
His perspective on exhibitor requirements for show stands and onsite experiences
Bruno’s advice for organisations looking to create an impactful exhibition stand for their next event
Contractors’ relationship with organisers, venues and industry associations
Building a pers...
2023-04-1831 min
The Dan Assor Show #eventprofsE85: "The State of the Trade Show & Exhibition Industry with Phil Soar" #eventprofsThis week I spoke with exhibition industry veteran Phil Soar, who has built an empire of successful shows over the last 30 years and is the Chairman of b2b events organisers, CloserStill Media & Nineteen Group.
Discussion includes;
The pace of the recovery of the global trade show & exhibition industry post pandemic, including a discussion on the key findings of the Association of Venues, 2022 "size and scale index report" for the UK exhibition industry.
The recent merger and acquisition activity in the events & exhibitions sector, namely Informa's $940m acquisition of Tarsus, Providence's proposed takeover of Hyve Group...
2023-04-1350 min
The Dan Assor Show #eventprofsE84: "How to be a successful woman in the trade show industry with Laura Shapiro" #eventprofsThis week I spoke with Laura Shapiro, Portfolio Director of CloserStill Media, and President of Women in Exhibitions Chapter (UK).
Laura has been working at global business exhibitions organiser CloserStill Media for over 11 years, rising through the ranks from a Sales Manager to Portfolio Director, where she leads an multi award-winning portfolio of 12 medical trade shows.
Laura sits on a number of the AEO working groups and most recently became the President of Women in Exhibition’s.
https://www.closerstillmedia.com/
https://www.womeninexhibitions.com/
Discussion includes;
Developing a career in the ex...
2023-03-3056 min
The Dan Assor Show #eventprofsE83: "Events & Exhibitions Industry Recruitment Update" with Trevor Foley, MD, tfconnect #eventprofsThis week I spoke with Trevor Foley, MD, tfconnect, a specialist recruitment and executive search consultancy for the global events and exhibitions industry.
Discussion includes
The types of roles show organisers are recruiting for across the globe
The skill sets that show organisers are looking & the pool of talent available
Compensation plans: What are candidates demanding & organisers offering
How are hiring companies behaving in the recruitment process?
View on the recent Informa acquisition of Tarsus, the Hyve sale to Providence, & the impact of Private Equity in the trade show & exhibition industry
Events Industry: Changing Lives in...
2023-03-2319 min
The Dan Assor Show #eventprofsE82: "World Exclusive! Doug Emslie, CEO of Tarsus, talks to me just 48 hours after the $940m acquisition by Informa" #eventprofsWorld Exclusive! Douglas Emslie CEO Tarsus Group talks to me just 48 hours after the proposed $940m acquisition by Informa.
Discussion includes:
When & how the deal came about
How the reopening of the exhibition industry in China played its part in the acquisition
Why Informa are the best partner for Tarsus
What the deal means for Tarsus clients and staff
Steps to be taken to integrate Tarsus into Informa
Doug's plans moving forwards
You can watch this episode on You Tube here https://youtu.be/u3ZreW6E8qE
The Dan Assor Show official v...
2023-03-1622 min
The Dan Assor Show #eventprofsE81: "What we owe attendees: Hacks to ramp up registration & attendee experience", with growth & change leader, Vanessa LovattOriginally broadcast live on LinkedIn on 9th March 2023
I was joined by growth & change leader Vanessa Lovatt.
Discussion included:
Concept planning your event with the attendee expectations in mind
Prioritising attendee experience and attendee takeaways in your pre-show marketing
Designing your live event so that every attendee leaves your event stronger than they arrived
How to keep enabling your attendee after the event is complete
You can watch this episode on You Tube here https://www.youtube.com/watch?v=DfJQL8Ohu6A
The Dan Assor Show official venue sponsor is ca...
2023-03-0933 min
The Dan Assor Show #eventprofsE80: "Turning a dream into a reality. The story behind the launch of the Clean & Tidy Home Show" with Penny Moyses #eventprofsIn this episode I spoke with Penny Moyses, Founder & Event Director of the Clean & Tidy Home Show, taking place 14/15 October 2023 at London Excel.
The conversation includes:
Penny's background in the events industry
The background behind the decision to launch her own business
The vision behind the launch of the Clean & Tidy Home Show
Challenges faced in launching the show, being a solopreneur & establishing a work / life balance
Effective ways to market a consumer show, working with influencers, partners & suppliers
Key learnings from the launch show in 2022
The future for the show
https://www.cleanandtidyhomeshow.com/
2023-03-0242 minThe Dan Assor Show #eventprofsEP79: "The Launch of The Power of Events" with Rick Stainton #eventprofsOriginally broadcast live on LinkedIn on 9th February 2023.
Rick Stainton, Founder of the Smyle Group, talked to me about the The POWER of EVENTS (UK), which officially launches on 16th February.
We discussed the origins and objectives of the communication hub which is designed to Showcase, Respect & Value the power of the UK Events Industry, and how you can be involved.
https://www.thepowerofevents.org/
You can watch this episode on You Tube here https://www.youtube.com/watch?v=PP8VRL2nRkk&feature=youtu.be
The Dan Assor S...
2023-02-0922 minThe Dan Assor Show #eventprofsE78:"Achieving your events industry goals in 2023" with Juliet Tripp, The Events Coach® #eventpofsOriginally broadcast live on LinkedIn on 2nd February 2023
Practical and tangible tips to let go of limiting beliefs, stop standing in your own way and weave goal setting into your routine as an events professional.
Whether you are scaling an events business, growing your personal brand or going for a dream role - you'll walk away fired up and inspired to go after your growth this year and beyond.
With over 11 years' experience in the world of events, Juliet Tripp is CEO of ‘The Events Coach’ - empowering event professionals and event businesses to i...
2023-02-0235 minThe Dan Assor Show #eventprofsE77: "The State of the Trade Show Industry" with Peter Jones, CEO Nineteen GroupOriginally broadcast live on LinkedIn on 19th January, Peter Jones, CEO of Nineteen Group, one of the UKs fastest growing events businesses, gave me an update on the Trade Show industry.
You can watch this episode on LinkedIn here https://www.linkedin.com/video/event/urn:li:ugcPost:7020823493273378816/
The Dan Assor Show is supported by community patrons
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Patron, Speaking, or Sponsorship opportunities email dan...
2023-01-1934 minThe Dan Assor Show #eventprofsE76: "In conversation with Tim Willoughby", Managing Director, Exhibitions at Mark Allen #eventprofsThis week I spoke with Tim Willoughby, Managing Director, Exhibitions at Mark Allen, a family-owned media company which specialises in professional content and services for global audiences. The conversation includes:
The conversation includes;
Tim's background in the media and events industry
Introduction to Mark Allen
Growth through acquisitions
Effective ways to monetise & serve communities
What makes a good event? and has this changed over the years?
What are the most effective ways to mobilise audiences to attend events?
Sustainability in the events industry
What makes a good leader?
Talent: how can the industry attract candidates from o...
2023-01-1248 minThe Dan Assor Show #eventprofsE75: "The Exhibition Industry in 2023" with Kai Hattendorf, CEO UFI #eventprofsOriginally broadcast live on LinkedIn and You Tube on 5th January, I discussed 5 exhibition industry trends for 2023 with Kai Hattendorf, CEO UFI.
UFI is the global trade association for the exhibitions industry, representing 50,000+ professionals in 80+ countries.https://www.ufi.org/
Doubling Down on Customer Focus
The Climate Crisis Will Hit
More Data, Less Hype
Staffing Stays Key
Accelerating Change
The Dan Assor Show is supported by community patrons
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapin...
2023-01-0627 minThe Dan Assor Show #eventprofsE74: "In conversation with Greg Hitchen " Group CEO, Terrapinn #eventprofsThis week I spoke with Greg Hitchen, Group CEO Terrapinn, a world leading global events company which organises events in the Americas, Europe, Asia, Africa, Australasia & the Middle East across a number of industry sectors including Education, Energy, Finance, Health, Management, Retail, Technology, Telecoms and Transport.
The conversation includes;
Greg's background, how he got into events, and an introduction to Terrapinn
What drives Greg's passion for events & exhibitions
What Greg believe makes a good event?
The differences and similarities in running events in various parts of the world
Challenges that the events industry faces, including sustainability
Wha...
2022-11-1035 minThe Dan Assor Show #eventprofsE73: "Following your dreams & Launching a Trade Show" with Lennox Ado, Show Director, The Jewellery Show #eventprofsThis week I was privileged to speak with Lennox Ado, Show Director CloserStill Media.. Launched in September 2022, The Jewellery Show is the annual event home to fine, luxury, silver and contemporary designer jewellery as well as loose precious stones, watches and retail technology and solutions
The conversation includes;
How Lennox got into the events and exhibitions industry
Lennox's passion for the Jewellery industry
The history of trade shows for the Jewellery sector
How Lennox came to work with CloserStill Media
The process of launching The Jewellery Show, and the challenges he faced
What excites and motivates Le...
2022-11-0425 minThe Dan Assor Show #eventprofsE72: "Company Culture, Growth Strategies & Trade Shows" with Alison Jackson, Group Managing Director, Nineteen Group #eventprofsThis week I was privileged to speak with Alison Jackson, Group Managing Director Nineteen Group, a rapidly expanding, dynamic and ambitious events business, delivering major-scale trade exhibitions within the security, fire, emergency services, health and safety, facilities management and maintenance engineering sectors.
The conversation includes;
· Alison’s journey into the world of trade shows & exhibitions
. How Nineteen Group grew from 30-100 staff during the pandemic
· Trade shows post pandemic
· Building a company culture
· Recruiting and retaining talent
· Women in exhibitions
· The future for the indu...
2022-10-2536 minThe Dan Assor Show #eventprofsE71: "Successful Trade Show Engagement for Exhibitors" Part 6 - "Why it matters" With Lee Ali, MD Expo Stars #eventprofsThe Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Friday 30th September 2022
In this 6th episode we recap the concept of TEO "Trade Show Engagement Optimisation" Strategy;
1. You Strategy
2. Your Attendee Journey
3. Your Booth Staff
4. Your KPI Measurement
5. Your Follow Up
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads fr...
2022-10-1036 minThe Dan Assor Show #eventprofsE70: "Customer Success, Data & The Future of Events" with Jon Kazarian, CEO Accelevents #eventprofsThis week I was privileged to speak with Jon Kazarian, CEO & Founder of Accelevents, a leading platform for hosting in-person, virtual, and hybrid events.
The conversation includes;
Scaling and managing a start up, and building a winning company culture
Creating an event management platform that differentiates itself from the other solutions available
Why Accelevents bet big on customer success
How organisers can effectively use event data
The future of events
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk/
Tarsus Group https://www.tarsus.com/...
2022-10-0329 minThe Dan Assor Show #eventprofsE69: "Building a successful team building events business", with Jonny Edser, Founder Wildgoose Events #eventprofsThis week I was privileged to speak with Jonny Edser, MD & Founder of Wildgoose Events. Launched in 2003, Wildgoose is an award-winning events company specialising in virtual, hybrid and in-person team activities across the globe.
The conversation includes;
Jonny's background and why he made the decision to start his own business
The challenges of being your own boss
The importance of not standing still in business
Learning from the pandemic and adapting for the return to in-person events
How team building has changed now that we have more remote, and hybrid teams
Becoming a carbon neutral business
Bui...
2022-09-2639 min
The Dan Assor Show #eventprofsE68: "Exhibition Industry Update" with Doug Emslie, CEO Tarsus Group #eventprofsThis week I was privileged to speak with Doug Emslie, CEO Tarsus Group. One of the world’s biggest exhibition & media businesses, Tarsus Group delivers B2B events across the globe along with digital media & industry-focussed publications.
The conversation includes;
Territory updates- Americas, Asia, Europe & the Middle East
How exhibitions have changed post pandemic
Event technology adoption, and the use of digital
Industry recruitment
Exhibition industry association update
Mergers & Acquisition outlook
How the exhibition industry has, and will be continue to be impacted by the war in Ukraine, inflation, and the cost of living crisis
The Da...
2022-09-2231 minThe Dan Assor Show #eventprofs"In conversation with Josh King", Sales & Marketing Director, emc3 #eventprofsThis week I spoke with Josh King, Sales & Marketing Director, emc3. emc3 produce game-changing experiences powered by strategy, content and creativity, underpinned by our commitment to a sustainable future for events, to make every moment count.
The conversation includes;
How Josh he entered the industry, and his role at emc3
Where to begin when building an event concept
What makes a good event?
Marketing tactics & strategy to mobilise an audience
The future of events, including how the metaverse & NFTs will impact the way we connect with audiences
How to implement a company culture, vision & values, & retaining ta...
2022-09-1149 minThe Dan Assor Show #eventprofs"In Conversation with Jim McGinty", Managing Director, Western Europe, FoundryThis week I spoke with Jim McGinty, MD Western Europe Middle East Turkey & Africa at Foundry, formerly IDG Communications, a company that sits at the intersection of media and marketing—to drive technology adoption all around the world.
Foundry run a diverse mix of events for high-quality technology audiences ranging from intimate round tables to large conferences and awards.
The conversation includes;
Jim's career
IDG Communications name change to Foundry, and what it means for its customers
How to stay relevant and keep up with the latest trends in Technology
The event landscape post pa...
2022-08-2944 minThe Dan Assor Show #eventprofs"Successful Trade Show Engagement for Exhibitors" Part 5 - "Follow Up Process" With Lee Ali, MD Expo Stars #eventprofsThe Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Friday 29th July 2022
In this fifth episode we discuss ""Follow Up Process"
There are some scary statistics out there that state that as much as up to 70% of leads are not followed up after the show – is this true and why is this the case?
What are the key stages of the follow up process?
When should you pl...
2022-08-0330 minThe Dan Assor Show #eventprofs"Community Marketing & Events" with Tamar Beck, CEO Gleanin #eventprofsThis week I spoke with Tamar Beck, CEO & co-founder Gleanin, “the Community Marketing platform for event marketers”.
The conversation includes;
Tamar’s journey from employee to business owner
Why treating marketing as simply visitor promotion is a missed opportunity
How marketing can help generate exhibition sales
Monetisation models for communities
Putting values above revenues
How the exhibition Industry can attract new talent
Industry diversity & inclusion
Which event professionals she would be happy to be stranded on a desert island with!
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk...
2022-07-2545 min
The Dan Assor Show #eventprofs"Successful Trade Show Engagement for Exhibitors" Part 4 - "Your KPI Measurment" With Lee Ali, MD Expo Stars #eventprofsThe Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Tuesday 14th June 2022
In this fourth episode we discuss ""Your KPI Measurement"
✔What are the key metrics you need to measure that define success ?
✔What information do you need from attendees?
✔How will you collect attendee data?(pros and cons of badge scans, biz cards collected etc)
✔How will you integrate this dat...
2022-06-1432 minThe Dan Assor Show #eventprofs"Event Venues Landscape" with Adam Simpson, Director of Marketing & US Sales etc.venues #eventprofsThis week I spoke with Adam Simpson, Director of Marketing & US Sales at etc.venues
etc.venues operates nearly 500,000 square feet of space through 17 venues across London, Birmingham, Manchester and New York. In 2019, they hosted 19,000 events attended by 965,000 delegates.
The conversation included;
The return to live, and the nature of hybrid events
Evolving client & sponsor requirements, and expectations of venues post pandemic
The concept of "Third space" – companies using venues regularly for town hall meetings and other internal events now that they have downsized their offices
Event industry predictions for the next 12 months
Watc...
2022-05-2639 minThe Dan Assor Show #eventprofsTalent, Recruitment & Culture with Claire Wise, Mark Allen Group #eventprofsThis week I spoke with Claire Wise, internal recruitment manager at Mark Allen Group, a family-owned media and information organisation with over 450 employees. Founded in 1985, the group has grown to be a global business a diverse portfolio of market-leading brands, digital products and events providing quality content and information services to specialist business and consumer communities.
In this episode Claire tells me about how she has evolved the internal recruitment function whilst hiring over 100 new staff in the last 12 months, the process the business goes through when recruiting staff, what makes for a good candidate application, an...
2022-05-1035 minThe Dan Assor Show #eventprofs"Successful Trade Show Engagement for Exhibitors" Part 3 - "Your Booth Staff" With Lee Ali, MD Expo Stars #eventprofsThe Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Friday 6th May 2022.
In this third episode we discuss "Your Booth Staff"
✔How will you select and upskill the right booth staff
✔What key job roles are needed at the both?
✔What personal objectives will you set your team?
✔How will you motivate and reward them for meeting their objectives?
✔How...
2022-05-0630 minThe Dan Assor Show #eventprofs"Languages in Events" With Julia Danmeri, Founder TranslateAbleTranslateAble provide linguistic expertise that supports the event industry and all its players.
Julia Danmeri, its founder, discusses her background in the events industry as an operations professional, the idea for the business, services that it provides & running a small business.
The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy for the global events and exhibitions industry. https://www.tfconnect.global
Watch this episode here https://www.danassor.com/posts/languages-in-events-with-julia-danmeri-founder-translateable
Thankyou to our community patrons
Smart Digital https://smart-digital.co.uk/
2022-05-0223 minThe Dan Assor Show #eventprofs"Successful Trade Show Engagement for Exhibitors" Part 2 - "Your Attendee Journey" With Lee Ali, MD Expo Stars #eventprofsThe Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Friday 1st April 2022.
In this second episode we discuss "Your Attendee Journey"
What is your ideal target audience?
What are their paint points & aspirations?
Why should you visit their booth?
How will you engage them in conversation?
What do you want them to think, feel, and do at your booth?
Expo Stars Interactive are audience engagement experts, supp...
2022-04-0331 minThe Dan Assor Show #eventprofsThe Event Director with Matt Bradley, Event Director Retail Technology Show, part of Nineteen Group #eventprofsIn conversation with Matt Bradley, Event Director on Retail Technology Show, part of Nineteen Group who organises major-scale trade exhibitions within the retail, security, fire, emergency services, disaster management, health and safety, facilities management and maintenance engineering sectors.
Matt discusses his career to date, teaming up with Nineteen Group, how to create an engaging content programme, venue selection, trade show sales & marketing and what keeps him motivated.
The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy for the global events and exhibitions industry. https://www.tfconnect.global
W...
2022-03-2841 minThe Dan Assor Show #eventprofsTrade Show Marketing with Alison Church, UK & Global CMO Easyfairs #eventprofsIn conversation with Alison Church, UK & Global Chief Marketing Officer, Easyfairs, an international trade show organiser active with 2018 events in 18 countries.
In this episode we discussed Alison's career, the changing role of the marketing function, 365 community building, developing a trade show marketing campaign, the role of digital, and the skills required for today's trade show marketing professionals.
The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy for the global events and exhibitions industry. https://www.tfconnect.global
You can watch this episode here https://www.danassor.com...
2022-03-2028 minThe Dan Assor Show #eventprofsTrade Show Marketing with Alison Church, UK & Global CMO Easyfairs #eventprofsIn conversation with Alison Church, UK & Global Chief Marketing Officer, Easyfairs, an international trade show organiser active with 2018 events in 18 countries.
In this episode we discussed Alison's career, the changing role of the marketing function, 365 community building, marketing campaigns, the role of digital, and the skills required for trade show marketing professionals.
The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy for the global events and exhibitions industry. https://www.tfconnect.global
Thankyou to our community patrons
Smart Digital https://smart-digital.co.uk/
2022-03-2028 minThe Dan Assor Show #eventprofs"Successful Trade Show Engagement for Exhibitors" Part 1 - "Your Strategy" With Lee Ali, MD Expo Stars #eventprofsThe Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Friday 4th March 2022.
In this first episode we discuss "Your Strategy"
Why are you exhibiting?
How does your exhibition strategy align with your business growth?
Why is this the right show for you to exhibit at?
What are your top 3 objectives?
Who will implement the strategy?
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to ge...
2022-03-0426 minThe Dan Assor Show #eventprofs"Events With Ukraine" with Tanya Pinchuk, CEO ExpoPlatform #eventprofsOriginally broadcast live on LinkedIn & YouTube on 1st March 2022.
Tanya Pinchuk, CEO Expoplatform discusses the conflict in n in Ukraine, and how the event community can help.
Tanya and several of her colleagues are from Ukraine, and have family and friends in the country who have had to relocate far away from home.
You can watch this episode here https://www.danassor.com/posts/eventswithukraine-with-tanya-pinchuk-ceo-expoplatform-eventprofs
Visit https://www.danassor.com for all of my content
The Dan Assor Show is sponsored by tfconnect - Your Global Ev...
2022-03-0126 minThe Dan Assor Show #eventprofs"An Exhibition industry recruitment update" with Trevor Foley, tfconnect #eventprofsTrevor Foley is the Founder & CEO of tfconnect - A specialist recruitment and executive search consultancy for the global events and exhibitions industry.
Trevor gives his insight into current market conditions in the Trade show & Exhibition industry from a recruitment perspective.
The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy for the global events and exhibitions industry. https://www.tfconnect.global
Thankyou to our community patrons
Smart Digital https://smart-digital.co.uk/
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteeng...
2022-02-1614 minThe Dan Assor Show #eventprofs"The Future of Events & Trade Shows" with Julius Solaris, VP Marketing Strategy, Events at Hopin #eventprofsOriginally broadcast live on LinkedIn & YouTube on February 10th 2022.
Julius Solaris is an event industry expert with focus on event technology, hybrid, virtual & onsite events, and he is the VP of Marketing Strategy, Events at Hopin. He previously founded EventMB, and Showthemes, and has been named one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years. In 2020, 60,000 event professionals attended events Julius designed.
Conversation topics include - Ways to improve virtual event engagement - Hybrid event strategy - Trade shows & event technology -Smart Events - The...
2022-02-1026 min
The Dan Assor Show #eventprofsE48: Leadership Lessons for Event Professionals with Tess Cope #eventprofsOriginally broadcast live on LinkedIn 13th January 2022.
Tess Cope is an accredited leadership coach, trainer & facilitator and the best selling author "Harness - A systemic approach: guaranteed to revolutionise your coaching".
Definition of leadership
Different types of leaders
Is there such a thing as a "born leader"?
An explanation of the system approach to coaching
Understanding the need from a shift in perspective to what the organisation needs from its leaders, not what the leader needs from its organisation
Leadership, and its effect on staff retention
Leading remote teams
Tips and advice for new managers, and le...
2022-01-1338 minThe Dan Assor Show #eventprofsRunning Successful Virtual & Hybrid Internal Company Meetings #eventprofsGlisser are a award-winning meetings & events platform
The new hybrid workforce requires a new approach to deliver engaging company meetings.
Learn how to run successful virtual and hybrid internal company meetings, including ‘all hands’ meetings for your entire workforce, company-wide updates, sales kick-offs and even Christmas parties.
The experienced panel discusses:
Benefits of running virtual or hybrid company meetings
The dos & don’ts
Enabling an equal experience for online and in-person attendees
Key challenges e.g. engagement, measurement, defining success, international attendees, language and translation, resource and support requirements, hybrid elements
Tech challenges an...
2021-11-1044 minThe Dan Assor Show #eventprofsLet's Talk: Rebuilding Fairly #eventprofsThe Ops Nest open session, in partnership with Dan Assor Media, and powered by PSP.
We will come together to discuss what trading fairly means, how we can use this opportunity of a fresh start to rebuild in a better way, and what an ideal 'fair' industry could look like.
Host & Moderator Dan Assor https://www.danassor.com
Panellists:
Michael Adeniya - Portfolio Director at Clarion, COO UK Black Business Week, D&I lead EIA
Lou Kiwanuka - Event Shaper & The Ops Nest Founder, & ESSA & EIA Chair
Stacy...
2021-07-2855 minThe Dan Assor Show #eventprofsAccelerating the careers of women in exhibitions #eventprofsWomen in Exhibitions Network special panel debate, hosted by Dan Assor
How did the network start
Why we are getting involved from Germany to North America and in the UK
What the network is hoping to achieve.
Panelists
Lori Hoinke - UK President of Women in Exhibitions Network
Martha Donato - North America President of Women in Exhibitions Network
Juliane Jahnke - German President of Women in Exhibitions Network
Channel Patrons
SISO
Nineteen Group
Tarsus Group
Hyve Group Plc
Easyfairs
Smart Digital
Rer...
2021-04-2652 minThe Dan Assor Show #eventprofsSustainability: Actions over words, a special panel debateSustainability … Where to start? How to begin to make a real difference? Sometimes we just need to get back to basics! So here is your sustainability starting point.
Join me, Dan Assor and David Humphreys, Marisa Beckman & Maya Mhatre, 3 #eventprofs who have focused their energies and talents on sustainability in events over the last few years.
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for promotional opportunities dan@danassormedia.com
Thanks to my community Patrons
Hyve Grou...
2021-03-3156 min
The Dan Assor Show #eventprofsIn Conversation with Miriam Sigler, Ways & Means EventsDan Assor in Conversation with Miriam Sigler, Ways & Means Events
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for promotional opportunities dan@danassormedia.com
Thanks to my community Patrons
Hyve Group Plc
Nineteen Group
Tarsus Group
Smart Digital
Rerusni
SISO
Easyfairs
Visit my website for all of my video & audio content & programme schedule www.danassor.com
Subscribe to my YouTube Channel https://www.youtube.com/channel/UC-OrGlb7C5y4dbankOiztuQ
Like me on Fac...
2021-03-2437 min
The Dan Assor Show #eventprofsIn Conversation with Shaun Hinds, CEO Manchester Central, Vice Chair EVADan Assor in Conversation with Shaun Hinds, CEO Manchester Central, Vice Chair AEV
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for promotional opportunities dan@danassormedia.com
Thanks to my community Patrons
Hyve Group Plc
Nineteen Group
Tarsus Group
Smart Digital
Rerusni
SISO
Easyfairs
Visit my website for all of my video & audio content & programme schedule www.danassor.com
Subscribe to my YouTube Channel https://www.youtube.com/channel/UC-OrGlb7C5y4dbankOiztuQ
Like m...
2021-03-2350 min
The Dan Assor Show #eventprofsIn Conversation with Nick Ferrari, LBC Radio Breakfast Show PresenterDan Assor in conversation with Nick Ferrari LBC Radio Host & Media Personality.
I chat with Nick abut Government & public response to the pandemic, Boris communication, financial support packages, and why they have excluded certain people, and more!
IIf you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for promotional opportunities dan@danassormedia.com
Thanks to my community Patrons
Hyve Group Plc
Nineteen Group
Tarsus Group
Smart Digital
Rerusni
SISO
Easyfairs
Visit my website for all of my v...
2021-02-0722 min
The Dan Assor Show #eventprofsIn Conversation with Andrew Evans, MD Thorough EventsDan Assor interviews Andrew Evans, Thorough Events
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for promotional opportunities dan@danassormedia.com
Thanks to my community Patrons
Hyve Group Plc
Nineteen Group
Tarsus Group
Smart Digital
Rerusni
SISO
Visit my website for all of my video & audio content & programme schedule www.danassor.com
Subscribe to my YouTube Channel https://www.youtube.com/channel/UC-OrGlb7C5y4dbankOiztuQ
Like me on Facebook http://www.facebook.co...
2021-01-2138 min
The Dan Assor Show #eventprofsIn Conversation with Mark Shashoua, CEO Hyve Group PlcDan Assor interviews Mark Shashoua, CEO Hyve Group Plc
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for promotional opportunities dan@danassormedia.com
Thanks to my community Patrons
Hyve Group Plc
Nineteen Group
Tarsus Group
Smart Digital
Rerusni
SISO
Easyfairs
Visit my website for all of my video & audio content & programme schedule www.danassor.com
Subscribe to my YouTube Channel https://www.youtube.com/channel/UC-OrGlb7C5y4dbankOiztuQ
Like me on Facebook ht...
2021-01-0330 min
The Dan Assor Show #eventprofsIn Conversation with Natasha Layal, Co-Founder ExpocastDan Assor interviews Natasha Layal, Co-Founder Expocast
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for promotional opportunities dan@danassormedia.com
Thanks to my community Patrons
Hyve Group Plc
Nineteen Group
Tarsus Group
Smart Digital
Rerusni
SISO
Easyfairs
Visit my website for all of my video & audio content & programme schedule www.danassor.com
Subscribe to my YouTube Channel https://www.youtube.com/channel/UC-OrGlb7C5y4dbankOiztuQ
Like me on Facebook http://www.fa...
2020-12-2846 min
The Dan Assor Show #eventprofsIn Conversation with Chloe Richardson, MD Acier EventsDan Assor interviews Chloe Richardson, MD Acier Events
About Acier
Chloe's Passion for events
Running a small business during the pandemic
Selling in the Virtual World vs Physical Event
Monetising Virtual Events
Rebooking a Virtual Event
LinkedIn & Social Media Tips
Acier's plans for the future
Chloe's trip to a Paris event in October
Gender Discrimination
Chloe's Desert Island Picks!
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for promotional opportunities dan@danassormedia.com
Thanks to my community Patrons
Hy...
2020-12-2838 min
The Dan Assor Show #eventprofsIn Conversation with David Audrain, Executive Director SISO, CEO ExpoDevCoDan Assor interviews David Audrain, Executive Director, SISO, CEO ExpoDevCo
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for promotional opportunities dan@danassormedia.com
Thanks to my community Patrons
Hyve Group Plc
Nineteen Group
Tarsus Group
Smart Digital
Rerusni
SISO
Easyfairs
Visit my website for all of my video & audio content & programme schedule www.danassor.com
Subscribe to my YouTube Channel https://www.youtube.com/channel/UC-OrGlb7C5y4dbankOiztuQ
Like me on Fa...
2020-12-2830 min
The Dan Assor Show #eventprofsIn Conversation with Peter Jones, CEO Nineteen GroupDan Assor interviews Peter Jones, CEO, Nineteen Group
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for more information on Sponsorship, & Patreon Opportunities dan@danassormedia.com
What drives his passion for events
Peter's career in the industry
Future for trade shows
Industry response
Leadership
Private Equity Investment
BAME Representation
AND.. Who Peter would take on a dessert island!
Listen, Watch, Follow & Subscribe Apple Podcasts | YouTube | Spotify | Facebook | Linkedin
Thanks to my community Patrons
Hyve Group Plc
N...
2020-12-2748 min
The Dan Assor Show #eventprofsIn Conversation with Jason Lunn, Venue Director, East of England Arena & Events CentreDan Assor interviews Jason Lunn, Venue Director, East of England Arena & Events Centre
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for more information on Sponsorship, & Patreon Opportunities dan@danassormedia.com
Jason Lunn, Venue Director, East of England Arena & Events Centre
Jason's passion for events & career
How the venue became a Covid testing site
Working with local authorities to run a test show in July
Reopening of the sector
Hybrid events & the future of the industry
Charity work
What event is...
2020-12-2734 min
The Dan Assor Show #eventprofsIn Conversation with Doug Emslie, CEO Tarsus Group, Chairman SISODan Assor in conversation with Doug Emslie, CEO Tarsus Group, Chairman SISO
Passion for events
Exhibitions around the world, when Pandemic hit
Leading a global business during the pandemic
International Markets Today
Shows of the future - 16m
Hybrid & Virtual Industry Association Response around the world
Private Equity / M&A
Lessons learnt running a global business
Desert Island Picks!
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for promotional opportunities dan@danassormedia.com
Thanks to my community Patrons
Hyv...
2020-12-2739 min
The Dan Assor Show #eventprofsIn Conversation with Kai Hattendorf, CEO UFI, The Global Association of the Exhibitions IndustryDan Assor interviews Kai Hattendorf, CEO UFI, The Global Association of the Exhibitions Industry
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for more information on Sponsorship, & Patreon Opportunities dan@danassormedia.com
Introduction to UFI and Kai's position
Passion for events
How UFI works with other associations around the world
Lobbying Governments during the pandemic
Key take aways from the recent UFI annual conference
Kai's views on events of the future & hybrid model Start
Test & Trace to get the industry mo...
2020-12-2729 min
The Dan Assor Show #eventprofsIn Conversation with Chris Skeith, CEO AEO, Association of Exhibition OrganisersDan Assor interviews Chris Skeith, CEO, Association of Event Organisers.
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for more information on Sponsorship, & Patreon Opportunities dan@danassormedia.com
Listen, Watch, Follow & Subscribe Apple Podcasts | YouTube | Spotify | Facebook | Linked in
Follow Dan Assor on LinkedIn https://www.linkedin.com/in/danassor/
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Like Dan Assor Podcast Facebook Page https://w...
2020-12-2542 min
The Dan Assor Show #eventprofsIn Conversation with Lou Kiwanuka, Event Shaper MD, ESSA Chair, Ops Nest FounderDan Assor interviews Lou Kiwanuka, Event Shaper MD, ESSA Chair, Ops Nest Founder
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for more information on Sponsorship, & Patreon Opportunities dan@danassormedia.com
Includes Lou's passion for events Start Event Shaper Group
The impact of the Pandemic on the supply chain
Industry Body response to pandemic
Lou's Role & future plans for ESSA
Community initiatives - OpsNest / Event Well
Role of the future event manager & Virtual Events
Diversity & inclusion
Lou's Desert Islan...
2020-12-2446 min
The Dan Assor Show #eventprofsIn Conversation with Ashley Roberts, General Manager of OmanexpoDan Assor interviews Ashley Roberts, General Manager Omanexpo
If you enjoy this podcast please support me and buy me a coffee for just £3! https://www.buymeacoffee.com/DanAssorPodcast
Contact me for more information on Sponsorship, & Patreon Opportunities dan@danassormedia.com
Ashley's journey in the industry
His view on organizing events in different regions
Venue ownership in the Middle East
UK Government Response to the Pandemic, the Middle East and its view on UK
The impact of Covid in Middle East
Industry Association Response during the Pandemic
Oman's support for businesses at this time 19m
Views...
2020-12-2038 min