Shows
Metigy Podcast - Marketing for SMEsArtificial Intelligence: How is it transforming the future of digital marketing? (Rerun)Our audio content manager, Daren Lake, sublimely curates an audio-candy episode with a teleportation back in history and a few one-on-ones with Metigy's founders. This episode is meant to be consumed with headphones on so we encourage that you plug in and enjoy all in the hopes of understand Metigy, SMEs, marketing and the potential for your own business’ future. In this episode you will learn:The growing population of SMEsThe history of problems and solutions (that all relate back to business and marketing)Metigy’s technology explained in a simple analogyHow to solve probl...2022-07-2829 min
Metigy Podcast - Marketing for SMEsWhy marketing is like oxygen for your business, with Brendan HillHere are the statistics on business success rates: After five years, one out of two businesses will fail. That’s 50%. And before ten years, that failure rate increases up to 70%. But why is this?One of the main reasons why businesses don’t perform well is because they don’t know how to market themselves. Marketing is the lifeblood of the business.Brendan Hill is not only employee number four of Metigy, but is an entrepreneur, angel investor and solo capitalist with fifteen years of experience under his belt. Having had his own fair share in own...2022-05-2624 min
Metigy Podcast - Marketing for SMEsAI in Marketing: How to become a better marketer with MetigyDavid Fairfull’s experience and establishment in the social media marketing industry grew alongside the boost of the creative and social media marketing industry since 2011.So much has changed since then. Artificial Intelligence remains the largest difference between digital marketing that existed then, and the digital marketing that exists now. With copious amounts of information to absorb nowadays, AI is not merely a replacement, but a leverage for marketers to fulfil the easy parts of their marketing objectives so they can build on their creative strengths.With Daren Lake, David explains the reliance and the la...2022-03-1024 min
Metigy Podcast - Marketing for SMEsHow to easily create Google Ads campaigns for small business with Metigy AdsIn this episode, Daren Lake explores the perks of Metigy Ads with Google’s partner success manager, Sunny Lo and Metigy’s growth marketing lead, Kevin Chen. What you will learn in this episode:Digital marketing, advertising’s complex problem and how we look to solve itFour benefits gained from using Google AdsThe benefits of using Google Ads within Metigy’s platformTips, tricks, and best practices
2022-03-0310 min
Metigy Podcast - Marketing for SMEsHow to get a 1,086% content engagement increase with Metigy’s Creative ServicesWatch and learn:Watch the video podcast to see Metigy's client, Daren Lake walk through Creative Services' visual assets and how they increased his engagement rates by ten fold. Introduction:DLake Creates is an endurance sport brand that is headed up by Daren Lake. He focuses his efforts on serious and committed endurance athletes that want to perform better as they age. His brand has a podcast, social media content (long and short form video, photos, graphic illustrations, etc.) and a newsletter.His main objective is to “own”...2022-02-1014 min
Metigy Podcast - Marketing for SMEsLeveraging powerful storytelling by using podcasts and how to get started with Daren Lake from Pod PasteWhat's the best way to initiate story-telling for your brand? Podcasts can be a strong and engaging medium for your business to communicate and entertain your target markets. Listen in as Daren Lake delves into his experience as founder of Pod Paste and provides insight on the podcast industry. What you will learn in this episode:How Daren first got into podcastingThe power of story-telling and narratives with your podcastThe advantages of starting podcastsThe best way to get your business started with podcastsWhat locations are best to produce high-quality soundSpaces and microphones you can st...2021-09-2447 min
Metigy Podcast - Marketing for SMEsHow Metigy and Elon Musk are disrupting the future of their industriesOur audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on a journey spanning from 200,000 years ago to the present.All in the hopes of having you better understand Metigy, SMEs, marketing and the potential for your own business’ future.In this episode you will learn;What exactly an SME isMetigy’s technology explained in a simple analogyHow to solve problems for your customersThe world history of problems and solutions (that all relate back to business and...2021-07-2929 min