Shows
Pop InfluencedEp 10: Influencer to Icon? Inside Addison Rae's RebrandFrom TikTok sensation to rising pop star, Addison Rae is proving she’s more than just a viral dance queen. In this episode of Pop Influenced, Demelza breaks down Addison Rae’s strategic rebrand—from early fame on social media to the release of her critically praised debut album.
Plus, explore other iconic female reinventions—think Taylor Swift, Christina Aguilera, Madonna, Britney Spears, and Janet Jackson—and learn the key takeaways for anyone looking to reinvent their own brand or creative identity.
Whether you're a content creator, musician, or pop culture obsessive, this episode is your bluepr...2025-07-1619 min
Pop InfluencedEpisode 9 : Labubu Mania - The Rise Of The MonstersFrom blind boxes to billion-dollar brands - Labubu is everywhere.
In This episode Demelza dives into the explosion of the mischievous little monster through Pop Mart.
Is it TikTok's unboxing trend?
Celebrity endorsements?
The psychology of surprise?
Take a look at how Labubu became the must-have collectible of 2025 and what brands can learn from this viral phenomenon.
2025-06-2422 min
Pop InfluencedEpisode 8: From Creepers to Creators - The Cultural Impact of Minecraft feat. DoomcutieMinecraft is the most popular video game in the world. The movie smashed box office records for video game films and had fans in a frenzy. But what makes this video game have such a significant impact on pop culture? Demelza discusses the gaming phenom with special guest gaming content creator Doomcutie.
2025-06-0428 min
Pop InfluencedEpisode 7: The Abc's of Sesame Street's FutureBefore the recent Netflix deal, the future of Sesame Street was in doubt. Demelza dives into the work and impact the program has worldwide, highlighting what options Sesame Workshop would have had should a deal not have been struck with the streaming platform.
2025-05-2721 min
Pop InfluencedEpisode 6: Grill'd & The Gatekeeping Tik Tok StrategyBurger chain Grill'd grew their Tik Tok account significantly by turning their profile private. Demelza looks at the strategy behind the campaign and some of the most impactful burger chain campaigns to date.
2025-05-2220 min
Pop InfluencedEpisode 5: Body Slams & Brand Stories - WWE's Content EmpireIn this episode, Demelza looks at how the WWE is one of the most effective content marketing machines we should all be taking note of.
2025-04-1627 min
Pop InfluencedEpisode 4 - How Skims Has Rewritten The Marketing RulebookIn this episode, Demelza looks at how SKIMS has rewritten the rulebook when it comes to marketing the brand and how this has helped turn it into a company worth $4 billion dollars.
2025-04-0213 min
Pop InfluencedEpisode 3: The Case Of The Fake Duolingo Owl DeathIn this episode Demelza takes a look at the social media frenzy that Duolingo's fake mascot death created and how the brand uses unhinged content to convert.
2025-03-1615 min
Pop InfluencedEpisode 2: The Cultural Impact of Charli XCX & BratIn this episode Demelza looks at the impact Charli XCX's Brat album and marketing had on the zeitgeist in 2024.
2025-03-1613 min
Pop InfluencedEpisode 1: Kendrick Lamar & The Superbowl Halftime ShowIn this episode Demelza discusses Kendrick Lamar's controversial Superbowl Half Time Show and answers the question if it was the worst half time show of all time?
2025-03-1611 min
The Small Business CheerleaderEPISODE #36 - THE POWER OF PODCASTS, FEATURING DEMELZA LEONARDIn this week's podcast episode with talk with Demelza Leonard, Marketing & Music Diva and owner of DL Social. We chatted about all things podcasts and how this ever growing medium is well worth exploring for your small business!
During the podcast we talked about the following topics:
➡️ The benefits of having a podcast - is it for you?
➡️ The tools you'll need to start a podcast
➡️ How to grow your podcast and get it seen by your ideal client
This is the ultimate podcast episode for those who might be on the fe...2022-03-1137 min