Shows
DMOU: Destination Marketing Organization University182: Megan Knott • Creating a Culture of Collaborative Community DevelopmentWhat if your governmental leaders and your hospitality partners were completely bought in to your DMO’s strategies, funding and program of work? On this edition of DMOU, Tourism Kingston CEO Megan Knott joins us to share the story of how her community came together to create a DMO…and a complimentary culture of collaboration that has resulted in a series of Integrated Destination Strategies that guide the future development of the community. It’s a fascinating story of innovation. Join us.
2026-01-2137 min
DMOU: Destination Marketing Organization University181: Tania Armenta • On Developing Community Trust, Partnership & VisionWe’re kicking off the New Year on DMOU with one of our favorite DMO pros, Visit Albuquerque’s Tania Armenta. As she marks 10 years as CEO, Tania looks back on the work to regain the City’s trust (after years of them putting the DMO contract out to bid), creating a Marketing District resulting in a doubling of the organization’s budget and spearheading a community-led Master Plan. She also shares why the Destination Marketing Accreditation Program (DMAP) has been so impactful for both her community and her professional staff. Join us.
2026-01-0733 min
DMOU: Destination Marketing Organization University179: Domenic Bravo • Creating an Event & Entertainment CultureDomenic Bravo is one of the most unconventional DMO pros in America…which is why his approach over the past five years as the Director of Visit Cheyenne has found an amazing level of both success and community support. On this episode of DMOU, you’ll hear how an event strategy drove visitation and community support during the darkest days of COVID…and how the DMO has embraced the nighttime economy as a way to invigorate the vitality and magnetism of the community. Join us.
2025-12-0333 min
DMOU: Destination Marketing Organization University178: Kelly Haussler • Building Upon Planet, Place and ProsperityKelly Haussler is the Director of Destination Development at Ottawa Tourism. She served as lead on their 10-year Destination Stewardship Plan that focuses on 3 primary pillars: Planet, Place and Prosperity…and when they all work in concert, magic happens. Such as a Destination Food Recovery Plan that has blown through all expectations. And for her Bonus Round question we explore her fascination with a creature that terrorizes most. Join us for this fascinating conversation.
2025-11-1928 min
DMOU: Destination Marketing Organization University177: Chris Fair • The Evolution of the Best Cities RankingsThe 2025 edition of the World’s Best Cities is being released today at World Travel Mart in London…and DMOU scored an exclusive sneak peak into the results and a look at the constantly evolving methodology. Resonance Founder and CEO Chris Fair returns to DMOU to share some of the findings of both this study as well as this past summer’s America’s Best Cities rankings. And, he takes his Bonus Round question in a completely different direction as we discuss how he believes Climate Change will impact future rankings...along with the lovability of our cities going forward...
2025-11-0531 min
DMOU: Destination Marketing Organization University176: Kelly Miller • 35 Years of Destination Leadership and InnovationKelly Miller is a 35-year veteran in the Destination Leadership space. From Juneau to Atlanta to Asheville to Tampa to Surf City USA, he has left an indelible mark on our sector with innovative thinking and strategies that are so far beyond the box that there isn’t a box. In this episode, Kelly shares his journey, his stories…and, in his amazing Bonus Round, the tale behind his completion of the 21 stages of the Tour de France. Join us.
2025-10-2232 min
DMOU: Destination Marketing Organization University175: Kathy Morin • How Cadillac Celebrates the 50th Anniversary of KissThis weekend marks the 50th Anniversary of Cadillac MI High School welcoming the then-fledgling band known as Kiss to play at their Homecoming Dance. Cadillac’s Kathy Morin joins DMOU to tell the back story and how her community has prepared for this weekend’s festivities. But, Kiss is just a small part of the Cadillac story…and we go deeper into her work with developing sustainable trail policies that go beyond seasonality and developing a decidedly non-silo approach to community development. Join us.
2025-10-0841 min
DMOU: Destination Marketing Organization University174: Kelly Wolgamott • The Scents of Pure MichiganPure Michigan is one of (if not) the most iconic tourism marketing brands in history, completely transcending logo or tagline. Kelly Wolgamott joins us for a fascinating conversation covering the origins of the campaign, its future vision…and its entrance into the fragrance space to allow destination fans and the curious to experience the scents of Pure Michigan. And, insights into how the voice of the brand is being expanded for future generations. Join us.
2025-09-2426 min
DMOU: Destination Marketing Organization University173: Jill Delaney • On Workforce Transit & the Membership/Partnership ConundrumWhat started out as an invitation to Discovery Albany CEO Jill Delaney to discuss her recent CDME paper evolved into a wide ranging discussion that included how she and her organization have had a meaningful impact on hospitality workforce development in her community. How she has, over the past 7 years, reframed the organization’s importance in the eyes of local investors. And yes…the research she did regarding the long standing debate between DMO Membership vs. Partnership (spoiler alert: there is no one-size-fits-all answer). Join us for this fascinating conversation.
2025-09-1033 min
DMOU: Destination Marketing Organization University172: John David • The Surprising Impact of Spectator Sports EventsOver the past 40 years, Sports Tourism has grown into a juggernaut for many destinations across North America. Most of the economic impact statistics have focused on participatory Sports Tournament events. But there is another facet of Sports Tourism that has previously gone undocumented… and that is Spectator Sports events. On this edition of DMOU, we welcome John David, the CEO of Sports ETA to share findings of this landmark study as well as his take on how virtually every community can benefit from the Sports Tourism economy. Join us.
2025-08-2734 min
DMOU: Destination Marketing Organization University171: Cassandra McAuley • The Powerful New Futures StudyEvery few years, Destinations International commissions a study to help Destination Leadership understand, interpret and marshal the future. Called the Futures Study and conducted by MMGY NextFactor, this year’s edition stakes out new ground and strongly suggests tactics for future success. On this episode of DMOU, we welcome Cassandra McAuley to discuss the methodology, findings and recommendations of this breakthrough edition of the Futures Study. Join us…and secure your copy, pronto.
2025-08-1329 min
DMOU: Destination Marketing Organization University170: Julie Gilbert • Moving a DMO from Destination Marketing to Destination LeadershipOn this edition of DMOU, we welcome Destination Door County CEO Julie Gilbert to discuss how under-managed tourism had begun to challenge the summer retreat of my youth. A half a century ago, Door County was a quaint, easy to maneuver vacation destination for those of us who had discovered these unique villages. As she arrived in 2021, it was clear that action was needed to preserve paradise. In this episode, we’ll discuss Sustainability, Community Relations and developing a substantial Grant Program that endears the DMO to its residents. Join us.
2025-07-3034 min
DMOU: Destination Marketing Organization University169: Leslie Bruce • Leading Tourism for GoodAs is our custom on DMOU, we annually feature the incoming Chair of Destinations International to outline their agenda for the coming year. And Leslie Bruce does just that in this episode…but we go much deeper to explore her work in working with her community through Radical Collaboration on an initiative called Lead Tourism for Good. And, we discuss her work with the 7 indigenous nations in Banff and Lake Louise to empower indigenous entrepreneurs to launch new businesses in the community. Join us.
2025-07-1631 min
DMOU: Destination Marketing Organization University168: Mike Testa • Transforming a Government Town to a Fun TownSacramento is a city that had traditionally looked to meetings and conventions as its target market; after all, it is the State Capital. But Visit Sacramento CEO Mike Testa saw that as a one-trick pony approach. In this conversation on DMOU, you’ll hear Mike’s take on building a leisure brand based on culinary excellence and major magnet events that have transformed Sacramento’s image as a government town. It’s a very cool conversation. Join us.
2025-06-2432 min
DMOU: Destination Marketing Organization University167: Stuart Butler • The Bold (and Scary) Future of Destination MarketingStuart Butler likes to stir the pot as host of the Destination Discourse podcast. And, since joining Visit Myrtle Beach as Chief Marketing Officer four years ago, he’s been shaking up the way that destination’s marketing lives and breathes to considerable success. Join us for a lively conversation spanning the future of search, consumer choice and destination websites, travel accessibility, launching a TV show on Peacock, publishing a children’s book and developing a line of merchandise to extend the Myrtle Beach lifestyle brand even further.
2025-06-0433 min
DMOU: Destination Marketing Organization University166: Zac Craig • Oklahoma City's Path to Becoming an Olympic DestinationOklahoma City has been one of the most exciting success stories in American urban redevelopment for over 30 years. And, on this episode of DMOU, we welcome Visit OKC’s Zac Craig to share how residents have repeatedly voted to tax themselves to enhance quality of life, how those same residents recently voted to substantially increase the Room Tax (for all the right reasons)…and how OKC landed two competitions in the 2028 Los Angeles Olympic Games, 1300 miles away. It’s an inspiring conversation. Join Us.
2025-05-0736 min
DMOU: Destination Marketing Organization University165: Brad Dean • The Path from CFO to Destination Rock StarOn this edition of DMOU, we welcome the inimitable Brad Dean back to the microphone to talk about how a CFO morphed into one of the most highly regarded Destination Leaders in the Americas. We discuss his time in Myrtle Beach and then heading up the insanely successful start-up of Discover Puerto Rico. And, we delve into his recent decision to transition to lead Explore St. Louis, where we have no doubt he’ll work his magic for a third time. Oh yeah, and a Bonus round in which he shares his experiences with Drake, Dale and Uma. Join us...
2025-04-2343 min
DMOU: Destination Marketing Organization University164: Jim Zaleski • Leading a Small Community DMO with a Big City MindsetWe’ve shared the DMOU mic with some pretty big DMOs (Boston, Detroit, New York City, Puerto Rico, etc.). But sometimes, it’s the smallest DMOs that share truths from which we can all learn. Jim Zaleski has worked in major markets and with major brands in his career…and today, he heads the DMO in Labette County KS, based in a town of 10,000 people. And, yet…in this fascinating episode, Jim shares how he runs his small town DMO like a million dollar operation. Cool concepts for big and small destinations…and everyone in between. Join us.
2025-04-0932 min
DMOU: Destination Marketing Organization University163: Lisa Barrett • Destination Canada's Innovative Wealth & Wellbeing IndexOne of the biggest challenges facing the Destination Marketing sector over the past 25 years has been how to explain what we do and why to an often skeptic public. We've often used language and metrics that don’t resonate outside our industry as proof of our value when we’re the only ones that speak that language. That is about to change however, as Destination Canada has recently unveiled its Wealth & Wellbeing Index. On this break-through episode of DMOU, you’ll hear from Director of Strategic Planning Lisa Barrett about how the Index goes well beyond wealth generation to focus...
2025-03-2631 min
DMOU: Destination Marketing Organization University162: Sergio Piedra • A 3-Prong Approach to Community EngagementTelling the DMO story has never been more important than it is right now…and Visit the Palm Beaches’ Senior Director of Community Engagement and Advocacy Sergio Piedra joins us on this episode of DMOU to lay out their blueprint for community engagement. It’s a 3-step plan that combines intentional storytelling, community engagement and destination visioning…and it is a model for DMOs everywhere. Plus, in the Bonus Round, you’ll get not just one ghost story…but two. Join us.
2025-03-1241 min
AstrovlnyO drahých kamenech s vědmou Helen Stanku: Který přivolá lásku a po jakém sáhnout, když nemáte energii?Drahé kameny mohou být doslova pokladem, když s nimi dobře nakládáte. Jaký kámen byste měli určitě vlastnit, jak je čistit a co nikdy nedopustit? O tom všem si ve studiu Astrovln povídala moderátorka Romana Navarová s vědmou Helen Stanku.
2025-03-0544 min
DMOU: Destination Marketing Organization University161: Kyle Edmiston • Creating, Nurturing and Measuring Organizational CultureOn this episode of DMOU we are joined by Visit Lake Charles President & CEO Kyle Edmiston who counts the organizational culture be has nurtured within his DMO as one of his proudest accomplishments in a career in which he’s won about as many awards as one can. Kyle shares how tools like remote work and flex time have resulted in a rock solid team that stuck together through COVID and hurricanes…and how he measures progress in building that culture. Join us.
2025-02-2633 min
DMOU: Destination Marketing Organization University160: Doug Price • Building Board, Destination and MobilityOne of the best parts of the annual Board Leadership for Destinations Symposium is the Roundtable sessions where Board members discuss issues with their peers from around North America, individuals with whom they rarely, if ever, have a chance to interface. Last year, Visit Colorado Springs CEO Doug Price and his Board Chair took that concept to the next level, visiting neighboring DMOs to continue the CEO/Chair conversations on a wide range of governance and funding topics. On this episode of DMOU, Doug shares that experience along with how his DMO spearheaded over $2 billion in new asset development…an...
2025-02-0537 min
DMOU: Destination Marketing Organization University159: Courtney Cacatian • The Evolution of Black Cville and Tourism for AllKicking off the New Year on DMOU, we have for you a fascinating conversation with Visit Charlottesville Albermarle CVB CEO Courtney Cacatian. Her recent book “The Future of Destination Organizations: A Guide to a Community-Based Welcome,” chronicles her path in helping the community acknowledge its past and begin building for the future. From spearheading the award-winning Black C’ville to becoming the initial model for Tourism for All, Courtney recounts the journey her DMO has taken in building a more welcoming environment for residents and visitors alike.
2025-01-1434 min
DMOU: Destination Marketing Organization University158: Beth Erickson • Making Tourism Visible While Battling AdversityOn this final episode of DMOU for 2024, we welcome our friend Beth Erickson to the microphone. The CEO of Visit Loudoun (DC’s Wine Country), Beth shares how her organization has met existential challenges (such as bugs that like grapes) while making the visitor economy visible in a region that previously didn’t see itself as a destination. Plus, in the Bonus Round, she shares how she became one of the most feared poker players in the DMO space. Join us.
2024-12-1744 min
DMOU: Destination Marketing Organization University157: Scott Dring • Inspiring a Travel & Tourism Career Path for TeensWhile DMOs are increasingly engaged in (and in Destination Cleveland’s case, leading) workforce development and talent acquisition initiatives, Visit Dublin OH is playing the long game by working to show High School students the breadth and excitement of hospitality as a career choice. Scott Dring joins the program to outline how the newly launched Travel & Tourism Academy in the Dublin School System came to fruition. The program merges traditional learning curriculum (designed by the region’s top academic institutions) with real life onsite exposure, becoming one of the most talked about Academies on campus. Scott also shares how the...
2024-12-0430 min
DMOU: Destination Marketing Organization University156: Cynthia Eichler • Visitor Centers Are Dead (except when they're not)We still believe in Visitor Centers, even though Visit Fort Colins CEO Cynthia Eichler recently wrote a CDME paper entitled, Visitor Centers are Dead. Why then did she just open a Visitors Center in Downtown Fort Collins? Because it’s not simply a Visitor Center. Join us for a fascinating conversation on the creation of a Community Hub, the partnerships that came together to make it happen and how the Center is blowing away initial estimates and expectations. And, we spend one of our questions on the innovative online retail hub they created during the Plague that helped save se...
2024-11-1328 min
DMOU: Destination Marketing Organization University155: Doug Small • On Brand Pillars and Board EngagementOn this edition of DMOU, we sit down with Experience Grand Rapids CEO Doug Small and talk about how his community continues to evolve, how his DMO has doubled down on their brand pillars…and how he takes his Board of Directors to travel trade shows so they can experience, first hand, what we do to bring business to our communities. And, a Bonus Round where we geek out on cooking and herbs. Join us.
2024-10-2931 min
DMOU: Destination Marketing Organization University154: Vic Isley • A DMO's Response to DisasterOn this special edition of DMOU, we catch up with Vic Isley, CEO of Explore Asheville. In the devastating aftermath of the one-two-punch of torrential rains and then Hurricane Helene, Vic shares how the Asheville region is bouncing back…and how Explore Asheville is playing a vital and meaningful role in the recovery. From their presenting sponsorship of the upcoming Concert for Carolina to innovative initiatives like Always Asheville and Love Asheville from Afar, it’s a fascinating story of grit and resiliency…and you’ll learn how you can directly support Asheville’s recovery. Join us.
2024-10-1526 min
DMOU: Destination Marketing Organization University153: John Sage • Addressing Destination Travel AccessibilityOn this edition of DMOU, we settle in with John Sage of Sage Inclusion. We met John at the Destinations International Annual Convention and were fascinated by his take on what destinations and DMOs get right (and wrong) about travelers with disabilities, a market cohort that is only growing with an aging population. In our conversation, John demystifies ways that DMOs can play a pivotal role in making their destinations more accessible. Join us.
2024-10-0128 min
DMOU: Destination Marketing Organization University152: Sonya Nash • Home Grown Customer Service TrainingOn this edition of DMOU, travel with us to Shipshewana, Indiana…where roughly half the population (and a big part of the destination’s allure) aren’t online. Sonya Nash shares insights into her community’s Amish Culture and how her DMO has developed a home-grown, customized customer service program that meets the unique needs of her community, from hospitality to pharmacies, that graduated their first class earlier this year. Plus, a Bonus Round Question that shines a light on Sonya’s record-breaking turn at a McDonald’s Drive-thru. Join us.
2024-09-1725 min
DMOU: Destination Marketing Organization University151: Adam Stoker • The New Tourism Town Square Known as TourismIQOn this Edition of DMOU, we check in with Adam Stoker, author of Touchpoints and progenitor of the Destination Marketing Podcast Network to get under the hood of a new free online town square for Destination Leaders. It’s called TourismIQ…and Adam walks us through its genesis, its current build out and what users can expect in the near future. Join Us.
2024-09-0425 min
DMOU: Destination Marketing Organization University150: Anne Sayers • Landing and Maximizing a Season on Top ChefOn this episode of DMOU, we hang with Wisconsin Tourism Secretary Anne Sayers and talk about how the Badger State captured the culinary world’s attention with the most recent season of Top Chef. Anne explains how Wisconsin Tourism made it happen through amazing collaborations and shares how they are extending the reach of the series and major events like the Republican National Convention and next year’s NFL Draft far beyond the events themselves. Plus, a Bonus Round question that involves Muppets. Join us.
2024-08-2027 min
DMOU: Destination Marketing Organization University149: Corey Fram • Changing the Message to Pass STR LegislationWhen it comes to Short Term Rentals, trying to put the genie back into the bottle has proven elusive for most governments. Initially defended as a property rights play, elected leaders are now grappling with its unintended impact on affordable housing. On this edition of DMOU, we welcome 1000 Island International Tourism Council CEO Corey Fram with a fascinating story of how, after several twists and turns, the New York State Legislature actually passed a bill this session that brings STRs outside of New York City into the Tourism and Community Development eco-system. And, it all came down to framing...
2024-08-0634 min
DMOU: Destination Marketing Organization University148: Scott White • Building Pathways to Leadership for the Next GenerationEach year on DMOU, we invite the new Chair of Destinations International to share their agenda for the upcoming year. On this episode, Visit Greater Palm Springs’ Scott White shares his goal of providing a higher level of engagement and mentorship to the generations entering the DMO sector…and talks about how his DMO is engaging members of his community to become part of the hospitality community with a pathway to senior management. And then, there is a Bonus Round Question that explores a fascinating love story. Join us.
2024-07-2328 min
DMOU: Destination Marketing Organization University147: Paul Beachnau • Turning Crisis Lemons into Sweet LemonadeGaylord is one of Michigan’s top spots for outdoor recreation (and one of our favorite getaways), where this week they celebrate Alpenfest. But in the past couple years, the community has been buffeted by a tornado, a virtually snowless winter and, like most destinations, a serious shortage of available hospitality workforce. Convention & Tourism Bureau Chief Paul Beachnau joins us to talk about the resilience of the community and how his DMO managed their media relationships to emerge stronger than ever. And produced a video with locals for locals to encourage residents to consider a career in hospitality. Plus, a...
2024-07-0944 min
DMOU: Destination Marketing Organization University146: DMOU Turns 5 • The Best of the Bonus Round QuestionThis month, we celebrate 5 years of the DMOU Podcast (damn, that went by fast). And to celebrate this milestone, we’ve decided to replay some of the funniest and most insightful moments of the Bonus Round question, that portion of the show where we go off topic with our guests to learn things about them that most people don’t know. From kicking a half-time field goal on Monday Night Football to working a summer on an Alaskan fishing boat…to being the Underwear King of Champaign-Urbana, treat yourself to this trip back memory lane with the Bonus Round.
2024-06-2548 min
DMOU: Destination Marketing Organization University145: Jock Hedblade • Transforming Downtown Into a Monopoly BoardImagine your town square. Now imagine it as a one-million square foot game board. That’s what Macomb CVB CEO Jock Hedblade and his community have done in transforming Downtown into the world’s largest Monopoly Board. On this episode of DMOU, Jock joins us with the backstory of how a succession of destination wins produced a sensational visitor magnet and has set the community up for future successes. And, the Bonus Round features a story of a home town kid…who came home. Join us.
2024-06-1230 min
DMOU: Destination Marketing Organization University144: Mark Ickes • Organizational Relevance and Impact of a Small Market DMOOne doesn't necessarily need millions of dollars to develop significant relevance and impact in a small market destination. Explore Altoona's Mark Ickes shares how his team connects with his community at every level, building support and appreciation for the work they do. And, while far from being ready to hang up his skates, Mark shares his dream job for his retirement years in the Bonus Round. Join us.
2024-05-3031 min
DMOU: Destination Marketing Organization University143: Claude Molinari • Reclaiming Detroit's NarrativeThis year’s NFL Draft was a stone cold win. The biggest first day crowd in history. The biggest global television audience ever. And, it placed Detroit on the world stage for three sensational days. Ummm, Detroit? On this episode of DMOU, we meet Claude Molinari, who describes the philosophy behind recasting the Motor City’s narrative and the tactics Visit Detroit is employing to set Detroit up as the new American renaissance city. And, in the Bonus Round, one of the more interesting side hustles we’ve heard. Join us.
2024-05-2132 min
DMOU: Destination Marketing Organization University142: Santiago Corrada • How Tampa Bay Provides an Alternative to BoycottsDestinations International has long held that boycotting States over legislation that runs counter to an Association’s values has the unintended consequence of hurting the very people we purport to support. And, Tampa Bay’s selection as this year’s Annual Conference site certainly raised some eyebrows in some quarters. DI has countered by saying this year’s event will serve as a Case Study in showing how destinations can support communities that would otherwise be negatively impacted by a boycott. On this episode of DMOU, Visit Tampa Bay’s Santiago Corrada joins us to share how his DMO has been c...
2024-05-0236 min
DMOU: Destination Marketing Organization University141: Denny Edwards • Driving Destination Defining DevelopmentOne would be hard pressed to identify a destination with more assets in the pipeline than the Greater Raleigh Region. $400 million Convention Center expansion, $75 million HQ Hotel, $300 million in Arena Upgrades, $75 million Sports Complex…and more. Visit Raleigh’s Denny Edwards joins us to tell the stories behind how so many projects came to fruition. From Conventions to Sports to Major Events…you’ll hear it all.
2024-04-2433 min
DMOU: Destination Marketing Organization University140: Ed Tomasi • The Promise of EsportsFor some destinations Esports is a mystical new market that they’re just not sure how to address. For others, they may believe the early adopters have already sown up the opportunities. On this episode of DMOU, Esports expert Ed Tomasi de-mystifies this exciting new market and shares how virtually every community can assess where in the sport’s ecosystem they reside and whether they can thrive. Ed offers the stages that every community must traverse to effectively compete…and a great Bonus Round story about his days as a College Cheerleader. Join us.
2024-04-1141 min
DMOU: Destination Marketing Organization University139: Maura Gast • "If You Build a Place" Turns 15The philosophies that underpinned the art and science of the Destination Marketing world changed 15 years ago this Summer. That’s when Maura Gast first uttered those now famous words, “If you Build a Place…” On this edition of DMOU, Maura shares the backstory of how her “Building Blocks” came to be and how the entire community development sector is coming around to recognize that “it all starts with the visit.” Plus, she shares her thoughts on additional ways to explain the value of DMOs and her take on highlights from the Board Leadership for Destinations Symposium.
2024-04-0244 min
DMOU: Destination Marketing Organization University138: Sarah Miller • Entering the NIL ArenaOne of the newest marketing opportunities out there is NIL (Name / Image / Likeness)…and we touched on it briefly in Episode 122 with Experience Columbia SC’s Kelly Barbrey. On this edition of DMOU, we sit down with Destination Ann Arbor CEO Sarah Miller to hear how they have entered this arena and what they believe the future holds for them and other DMOs in this space. We also discuss her experience as a relatively new CEO...and talk about our shared experiences at the A&W. Join us.
2024-03-2127 min
DMOU: Destination Marketing Organization University137: Mary Kay Wydra & Caroline Boland •Sister Cities MaximizedSister Cities. Many communities maintain such relations but how many maximize the opportunity before them? On this episode of DMOU, Mary Kay Wydra (Explore Western Mass) and Carline Boland (Dingle Peninsula Tourism Alliance) share their sensational experience of developing a bi-continental relationship that drives culture, heritage and significant visitation between the two destinations.
2024-03-1336 min
DMOU: Destination Marketing Organization University136: Sophia Hyder Hock • The Expansion of EDI to Embrace Social InclusionOn this very special edition of DMOU, Destinations International’s Chief Social Inclusion Officer Sophia Hyder Hock shares the evolutionary shift from EDI to a more inclusive platform in which DMOs can move beyond silos to develop truly welcoming initiatives. We talk about how this concept came to fruition and how DMOs can successfully utilize new resources through the Social Inclusion portal of the DI site. And, you’ll hear how Sophia’s parents elegantly reacted when, as a child, she asked for a baby elephant.
2024-02-2928 min
DMOU: Destination Marketing Organization University135: Scott McCrea • Engaging the Local CommunityCommunity engagement has never been more important than it is today for Destination Marketing Organizations. And, after a public debate that called into question the importance of Explore Fairbanks to its community, the DMO has a stepped up its outreach. CEO Scott McCrea joins DMOU to discuss his DMO’s recent foray into local radio, their work in welcoming service men and women to town each week and flipping their membership program to partnership. Plus a Bonus Round Question that involves outhouses. Join us.
2024-02-2029 min
DMOU: Destination Marketing Organization University134: Leslie Miller • The PR Goldmine of Inviting ET to LexingtonYou’d have to have been living under a rock to not have seen the international media attention VisitLEX has received after sending an interstellar message of welcome to the TRAPPIST-1 solar system. On this episode of DMOU, we hang with VP of Marketing Leslie Miller to get the inside story on how the initiative came together and how it plays into the broader campaign to build brand awareness for Lexington.
2024-02-0825 min
DMOU: Destination Marketing Organization University133: Cheryl Kilday • Combining the Best of Both WorldsThere's a reason why Chamber-DMO combos aren't as prevalent as they were in the '80s and '90s...and that's because they generally don't work all that well. But, the ones that do, tend to rock their communities. Cheryl Kilday is the CEO of Destination North Myrtle Beach and, on this episode of DMOU, she shares how she has cherrypicked the best aspects of both models to create a community asset that drives the economy and the region's Quality of Life. And, how 55 community leaders landed 138 new members in a three hour span.
2024-01-3030 min
DMOU: Destination Marketing Organization University132: Randy Fiveash • Reflections from Over 45 Years in the DMO WorldAfter over 45 years in the Tourism trenches, Randy Fiveash retired last year for the second time after a sensational career in the Destination Marketing world. From his local DMO work in places like Branson, Myrtle Beach and Gatlinburg to leading State Tourism Agencies in Kentucky and Connecticut, he’s seen it all…and, on this episode of DMOU, we learn his life lessons that still resonate today. From paying it forward to sharing his thoughts on what we once knew about Destination Marketing that we’ve somehow lost…it’s a fascinating conversation with an industry icon. Join us.
2024-01-1839 min
DMOU: Destination Marketing Organization University131: Stacy Ritter • Welcoming in an Unwelcome EnvironmentAs we kick off a new year of conversations on DMOU, we start you off with a bang. Visit Lauderdale’s Stacy Ritter is a force of nature…and has been an unapologetic voice against some of the policies coming from the current State’s political leadership that have caused some conventions and events to cancel bookings in her destination. We talk about how the culture of the community and the DMO simply require no less of a response, as well as discussing her DMO’s work in the DEI space before there was such an acronym. And, on her Bonu...
2024-01-0927 min
DMOU: Destination Marketing Organization University130: Joshua Schamberger • Playing on the World StageThe Iowa City/Coralville metro population is roughly 175,000...and yet they host global events on an annual basis. In our last episode of 2023, we welcome our friend Josh Schamberger, CEO of Think Iowa City, to share his thoughts on the evolving role of Destination Marketing & Leadership Organizations and why the size of a destination means very little when you execute like no place else. It's a fascinating conversation with one of the thought leaders in our sector that proves second and third tier destinations can play at a first tier level.
2023-12-1938 min
DMOU: Destination Marketing Organization University129: Leah Chandler • The Renaissance of Puerto Rico’s BrandOver the past 5 years, observers of Puerto Rico Tourism’s comeback from hurricanes, earthquakes, Zika, the Pandemic and political turmoil have marveled at the brilliant efforts of Discover Puerto Rico in guiding that renaissance. CMO Leah Chandler shares the remarkable story of a start-up DMO that took its time to understand its existing brand awareness, and then strategically built out a series of initiatives and promotions that have resulted in five years of record growth to the island. Treat yourself to a masterclass in how to execute a magnificent destination marketing plan.
2023-12-1236 min
DMOU: Destination Marketing Organization University128: Josiah Brown • Selling (Not Telling) Our StoriesJosiah Brown (Famous Destination Marketing) is one of this sector's newest thought leaders. We had the opportunity to work with Josiah on a destination assessment project in 2018 and were instantly taken by his "outsider" grasp of the intricacies of Destination Marketing. In this episode, we go deep on his take on what DMO pros get wrong when explaining the power of what we do...as well as his thoughts on the muddled state of branding, taglines and campaigns. And, a pretty hilarious story about his first job in the world of septic fields. Trust us...this is one of...
2023-11-2044 min
DMOU: Destination Marketing Organization University127: Fred Dixon • The Chair’s AgendaAfter a brief travel-induced hiatus, DMOU is back with a wide-ranging conversation with New York City Tourism + Conventions' Fred Dixon. As Chair of Destinations International, Fred has laid out an ambitious agenda for his year including DEI and Accessibility, Global growth, Member sustainability and a renewed emphasis on meetings and business events. We discuss these topics and more...including a fascinating (and fun) story of how his DMO partnered with Taylor Swift. Join us...and it's good to be back.
2023-11-0236 min
DMOU: Destination Marketing Organization University126: John Groh & Dave Herrell • The Story Behind Illinois’ 12-Year Battle to Pass Tourism Improvement District LegislationIt was 2011 when several DMO pros in Illinois began discussing the potential to introduce State legislation to add Tourism Improvement Districts into their funding mix. Earlier this year, that legislation finally passed and was signed into law. Rockford Area CVB CEO John Groh and Visit Quad Cities CEO Dave Herrell return to DMOU to share the up and down story of persistence, negotiation and being ready when the political winds were right. Even if your State already has TID legislation in place, this episode is a fascinating primer on moving an initiative through the political process.
2023-10-1041 min
DMOU: Destination Marketing Organization University125: Rick Antonson • The New Book and Rick’s Take on the Future of Destination LeadershipIf there is a short list of thought leaders in the DMO world, Rick Antonson is always on that list. He was our first guest 20 years ago on the DMOU Teleseminar and our first guest on the the resurrected DMOU Podcast (and that says a lot). On this episode, he’s back to talk Destination Marketing…but also to share thoughts about his latest book, Train Beyond the Mountains: Journeys on the Rocky Mountaineer. Rick and I go deep into the meaning behind travel, the connections made and the life lessons learned. It’s a wide-ranging conversation that I believ...
2023-09-2742 min
DMOU: Destination Marketing Organization University124: Brook Kaufman • The Eclipse, Running for Public Office and Stepping into a New CommunityAs Destination International’s Advocacy Summit is just around the corner, there’s no better time to talk with Visit Rapid City’s Brook Kaufman who, when she was with Visit Casper, ran and won a seat on her County Board. On this episode, you’ll hear why Brook thinks that more DMO pros should run for office…as well as her experiences during the last Total Eclipse of the Sun and how, as the first non-resident to helm Visit Rapid City in 40 years, she built a culture of trust with both stakeholders and staff. And, oh yeah…how she develope...
2023-09-1329 min
DMOU: Destination Marketing Organization University123: Sherrif Karamat • On How DMOs are Missing the AI OpportunityPCMA CEO Sherrif Karamat is one of the deepest thinkers in the business events space. And, not unlike those old EF Hutton commercials, when Sherrif talks, I listen. So, when he said that DMOs were falling behind his members in the adoption of AI at Destinations International’s Annual Conference this summer, that was more than enough to earn an invitation to DMOU. Join us for a fascinating discussion of how he believes AI can reduce the mundane and better connect us to our clients…and where Sherrif believes the future of DMOs lies.
2023-09-0132 min
DMOU: Destination Marketing Organization University122: Kelly Barbrey • Destination Ambassadors ElevatedExperience Columbia SC's Kelly Barbrey joins DMOU to share how her DMO has reimagined the traditional Ambassador program into a sensationally high-profile strategy that utilizes select residents as subject experts to share the destination's stories. She also outlines the success of the Pimento Cheese Passport campaign and her organization's initial foray into NIL Sponsorship of Collegiate Athletes.
2023-08-2428 min
DMOU: Destination Marketing Organization University121: Olena Pavlyuk • Destination Marketing in a Country at WarWhen the moderator went to the audience this year at the Annual Convention of Destinations International asking, "what keeps you up at night," Lviv's Olena Pavlyuk held out her mobile device and replayed a recording of an air raid siren. In this fascinating episode of DMOU, Olena shares how war has changed her community into one of volunteers, how Lviv has become a hub for medical tourism through UNBROKEN...and how the DMO secured and serviced over 600 events last year, despite the constant threat of missiles and power black-outs. It's a spirited conversation of inspiration, selflessness and the power...
2023-08-1631 min
DMOU: Destination Marketing Organization University120: Brian Applegarth • The Maximization of Destination CannabisAlmost half of American States have legalized the recreational use of cannabis...but many DMOs in those States struggle with ways to promote the advantage they possess against States that don't. In this episode of DMOU, we talk with Brian Applegarth, the foremost expert in the intersection of cannabis and tourism, about how to escape the stigma...and focus on the health, wellness and inclusionary aspects of this amazing community asset. A fascinating episode.
2023-08-0942 min
DMOU: Destination Marketing Organization University119: The Destinations International Convention Question • Artificial IntelligenceEach year at the Annual Convention of Destinations International, we roam the halls asking a single question. This year, that question was how DMOs were beginning to utilize Artificial Intelligence (or AI). In this episode, you'll hear from a handful of DMO pros on how they are using AI to jump start ideation and save time in the composition of written communiques. And, as you'll hear, this is just the beginning for our sector.
2023-07-2609 min
DMOU: Destination Marketing Organization University118: Adam Stoker • On the Concept of Owned MediaThis week, we welcome back Adam Stoker (the Podcast Whisperer) for a thought provoking conversation on how DMOs should view their role in promoting their communities. According to Adam, for years, we have been "renting" visibility in traditional media, online, etc. Shouldn't we be owning it? And, to use another analogy (hunter / farmer), should we be targeting consumers or cultivating them? A fascinating conversation that deserves your listen.
2023-07-1335 min
DMOU: Destination Marketing Organization University117: Jorge Franz • Organizational EvolutionWhen the Houston CVB was folded into the Houston First Corporation, many saw the move as wrong-headed. But CVB CEO George Franz joins us to share the advantages that were realized in being closer linked to destination assets like the Convention Center and other visitor magnets. And now, the CVB has created the Houston Hospitality Alliance to marshal the power of over 800 members to advocate for the destination. Cool stuff.
2023-07-0630 min
DMOU: Destination Marketing Organization University116: Robert Lopez • Refreshing a BrandWhen Robert Lopez took the helm of the Abilene CVB, he embarked upon a "Meeting and Eating" tour of community leaders. And, it became clear through those conversations that the destination brand had become stale. Listen in to this conversation on how Robert and his team dove into a brand "refresh" within his first year in-destination. It's a great story of how fresh leadership can often move the needle before the opposition can begin to form.
2023-06-2230 min
DMOU: Destination Marketing Organization University115: Claudia Vecchio • On Stewardship and EngagementFor many DMOs, Stewardship and Sustainability are the furthest thing from their minds as they refocus on a target rich environment. But we continue to focus on this fascinating evolution from DMO to DSO because we believe it to be the future. And this week’s guest on DMOU is leading her community back from fires, pandemic and floods through an unabashed Stewardship approach. Sonoma County Tourism’s Claudia Vecchio joins us to talk about her approach to stewardship, their recent turn at SXSW and how engaging residents is key to everything they do.
2023-06-1328 min
DMOU: Destination Marketing Organization University114: Chris Fair • America’s Best Cities 2023The latest edition of America's Top Cities is out today and DMOU had the opportunity to talk with Resonance's Chris Fair on how the rankings are determined and why they matter. It's no surprise that big cities dominate the top 50 because they have more assets than smaller cities. But, there are some surprising cities in the bottom 50 that point the way to how DMOs can elevate community brand and magnetism to increase awareness and interest. Chris breaks it all down in this exclusive interview on how the rankings have evolved post-COVID. Cool stuff.
2023-06-0135 min
DMOU: Destination Marketing Organization University113: Kara Franker • Resurrecting a Destination Event in 100 DaysFor DMOs that produce destination events, it often consumes months of staff time. Yet, Visit Estes Park turned a festival that a neighboring community was preparing to sunset into an event that garnered national media attention in just 100 days. CEO Kara Franker guests to tell the unique story of the revitalized "Frozen Dead Guy Days," an event that not only bolstered a need time on the calendar but also raised money for workforce housing and daycare initiatives. It's a stirring story of community collaboration you're not going to want to miss.
2023-05-1633 min
DMOU: Destination Marketing Organization University112: Chris Lewis • It’s not a Visitor Center; it’s a Community HubJust as Destination Marketing (and Leadership) Organizations are evolving, so too is the philosophy of Visitor Information Centers. On this episode of DMOU, we catch up with Chris Lewis, Director of Destination Development with Tourism Kelowna. In this fascinating conversation, you'll hear how Tourism Kelowna reimagined the Visitor Center concept into a "community hub," how they almost lost their "Social License" (but quickly regained it)...as well as one of the more interesting "first job" stories in over 100 episodes of the Bonus Round. Join us.
2023-05-0427 min
DMOU: Destination Marketing Organization University111: Peggy Williams-Smith • Milwaukee in the SpotlightHow does a very Blue City land a very Red Convention? Visit Milwaukee’s Peggy Williams-Smith joins DMOU to share the story of how her Team and City landed the 2024 Republican National Convention. We’ll also discuss how Milwaukee was named one of National Geographic’s Top Destinations and how Visit Milwaukee has expanded the organization’s community awareness, visibility and support. Plus a Bonus Round question on her deep Beer City roots.
2023-04-2029 min
DMOU: Destination Marketing Organization University110: Trace Ward • DMO Success Within a Government EnvironmentThe vast majority of Destination Marketing Organizations in the United States are independent non-profit agencies...but that doesn't mean other structures can't work. In this edition of DMOU, we talk with Discover Flagstaff Director Trace Ward on how his office is rockin' it as both a division of Economic Vitality and the City. And (not to be a spoiler), he says it's all about intentional design and intra-agency respect.
2023-04-1129 min
DMOU: Destination Marketing Organization University109: Jack Bonney • Engaging the CommunityIt's not a part of the primordial DNA of DMOs, but Community Engagement is an increasingly vital component of our work. Visit Anchorage's Jack Bonney joins the show and shares his philosophies on how to build a rock solid community relations program that is based in the yin and yang of what your DMO can do...and can't. And, from that, building a relationship based on trust, service and admiration can be a beautiful thing.
2023-03-3028 min
DMOU: Destination Marketing Organization University108: Rachel Brown • The Stewardship ImperativeA Destination Marketing consultant recently opined that diving into Sustainability and Stewardship carries with it some danger...and we don't disagree. But Durango's Rachel Brown counters with all the reasons her DMO believes they must engage. She discusses how they've adapted the Care for Colorado program on a local level and shifted their budget to Destination Management. Plus a Bonus Round question that features her staff's Team Building initiative. Very cool stuff.
2023-03-2126 min
DMOU: Destination Marketing Organization University107: Victoria Simmons • Trends to Watch in 2023BVK's Victoria Simmons joins DMOU to share some of the insights from their recent 2023 Trends Report. You'll hear findings that appear to mirror Roy Williams' 40-year Pendulum Theory and how Gen Z will be shaping how travel is delivered for, not just their generation but, all of us. Plus a fun Bonus Round rant on pet peeves in travel. Join us.
2023-03-0926 min
DMOU: Destination Marketing Organization University106: Phil Werz • Saving the Holiday SeasonIn December of last year, vandals compromised the power grid in Moore County NC, placing hundreds of merchants at a disadvantage during their biggest sales window of the year. In this episode of DMOU, we hang with our friend Phil Werz of the Pinehurst, Southern Pines and Aberdeen CVB to hear him tell the story of "Moore Miracles," a program that kept local merchants alive during a trying time. You'll also hear about how his DMO is advocating for additional destinational assets...and his mid-life crisis as a PGA Teaching Pro.
2023-02-2138 min
DMOU: Destination Marketing Organization University105: Tracy Kimberlin • An Elegant Funding ModelTracy Kimberlin is an innovator. His concept to increase funding for Missouri Tourism was as elegant as it was efficient. On this episode of DMOU, we riff with the recently retired CEO of the Springfield MO CVB on generating new revenues for Destination Marketing and orchestrating the chess board to fund exciting new destination assets.
2023-02-0733 min
DMOU: Destination Marketing Organization University104: Bryan Tony • Thank the Lord for the Night TimeAs the Neil Diamond lyric goes, "it's a time to groove." But communities are just starting to get serious about supporting their night time economies. Bryan Tony is the Project Coordinator for 24-Hour Dallas, an organization that is dedicated to representing and enhancing the business and culture of the night. In this fascinating conversation, we discuss how his organization is working with local officials to dispel negative beliefs about the night, provide educational support to area businesses to enhance safety and inclusion and develop programs to highlight businesses that adopt best practices (all critical aspects to creating a magnetic...
2023-01-2627 min
DMOU: Destination Marketing Organization University103: Vail Ross • What Matters to Hoteliers NowTo kick off the 2023 season of DMOU, we turn to Vail Ross, STR’s Senior VP of Sales & Marketing. And, in this episode she shares her insight into what matters most for hoteliers now as we emerge from the ravages of the pandemic. It’s a fascinating look into one of a DMO’s most important client bases that you won’t want to miss…plus how Vail went from wanting to be a political operative to one of the most quoted hospitality experts on the planet. Join us.
2023-01-1136 min
DMOU: Destination Marketing Organization University102: Lynn Tillotson • A DMO Without Public InvestmentIn Maine, all hotel Room Tax revenue (the most common source of public funding for DMOs across the U.S.) is retained by the State. Visit Portland's Lynn Tillotson shares how her DMO has built its programming based completely on private sector investment...and what that meant during COVID. It's a fascinating look at how a business community has come together to power the work of its DMO.
2022-11-2830 min
DMOU: Destination Marketing Organization University101: Destinations International Advocacy Summit: The Go-To RebuttalAs is our practice at DMOU, we roam the halls at Destinations International events asking attendees a single question. At this year's Advocacy Summit, we asked DMO pros what their "go-to" response was when challenged that Tourism and Destination Marketing aren't critically important to a region's economy and Quality of Life. We offer their responses here to assist you in crafting your next come back.
2022-11-1017 min
DMOU: Destination Marketing Organization University100: Catherine Callary: Nothing About Us, Without UsI heard a line at Destinations International’s Annual Convention this past summer that I think about almost everyday: “Nothing About Us, Without Us.” It refers to how many Indigenous people in Canada are interfacing with their country’s DMOs. And, on this 100th episode of DMOU, we sit down with Ottawa Tourism VP of Destination Development Catherine Callary to learn more about how Canada is working to tell the indigenous story through the eyes and experiences of the people and how Ottawa Tourism has helped develop a program for indigenous tourism entrepreneurship.
2022-10-2129 min
DMOU: Destination Marketing Organization University99: Al Hutchinson: What’s Next for Destinations InternationalAs Visit Baltimore's Al Hutchinson enters his Q2 at Chair of Destinations International, he returns to the DMOU mic to discuss two of the four pillars of his agenda for the organization (workforce and DEI). We also discuss the HBCU Scholarship Program that has blown past initial expectations, causing many behind the movement to think even bigger...and he reveals his choice for the best band ever in the Bonus Round. Join us
2022-10-0634 min
DMOU: Destination Marketing Organization UniversityAndreas Weissenborn: The Destinations International Foundation ChallengeThis year's Annual Convention of Destinations International included a "challenge" from the Foundation: How would members of the 2022 Class of 30 Under 30 and veteran Destination Leaders interact to jointly address issues of violent crime in our communities and developing a new model for community measurement of what DMOs do. In preparation for future conversations on these topics and more at next month's Advocacy Summit in Bloomington MN, Andreas Weissenborn joins DMOU to share the background on this Summer's Challenge and what we can all expect from this year's event.
2022-09-2732 min
DMOU: Destination Marketing Organization UniversityPam Seidl: How a Small Town Won a World ChampionshipLater this year, Appleton WI will play host to the World Axe and Knife Throwing Championships. The Fox Cities CVB's Pam Seidl joins DMOU to share how this community of 70,000 beat out major metros for the honor to host this incredible event. She also discusses how her DMO has always been in the destination development game through an innovative grant program that enables capital projects to come to fruition. Join us.
2022-09-1424 min
DMOU: Destination Marketing Organization UniversityGreg Edwards: Getting on Everyone’s Top Ten ListIt's been a phenomenon that has been fun to watch. Over the past 20 years, Des Moines has gone from being known as just another Midwest town to being on virtually every cool Top Ten list there is. On this episode of DMOU, Greg Edwards (CEO of Catch Des Moines) shares the evolution story of his destination's ascendancy, how regionalism has expanded its magnetism and how humor and video play a key roll in staying on top. Plus, a Bonus Round question that deals with the concept of perspective. Join us.
2022-09-0630 min
DMOU: Destination Marketing Organization UniversitySonya Bradley: Building a DEI-focused DMOSonya Bradley was the CMO for Visit Sacramento...about as high on the Org Chart as one can get in a DMO without being CEO. But then, she was offered the opportunity to transition to lead the organization's efforts in Diversity, Equity and Inclusion. In this fascinating conversation, Bill and Sonya discuss the process of building a culture of DEI both internally and throughout a community. Plus...a Bonus Round story with which so many of us can identify.
2022-08-2225 min
DMOU: Destination Marketing Organization UniversityLive in Toronto: The New Gigs in Destination LeadershipAt this year's Annual Convention of Destinations International in Toronto, Terri and I roamed the hall asking attendees to share the new titles or positions they had added at their DMOs (or were planning to add) that never would have been a consideration in 2017. Over 30 DMO pros took our challenge and the resulting answers paint a fascinating picture of our sector's evolution.
2022-08-0321 min
DMOU: Destination Marketing Organization UniversityAnthony Everett: Transitioning a DMO to a Social EnterpriseEven before COVID, Anthony Everett sensed that a change in how DMOs operated was necessary. But, the pandemic gave him and his organization the opportunity to flesh out the need to transition his DMO to a "Social Enterprise." In this fascinating episode, you'll hear the story of the evolution of 4VI as a force for good and how this new approach to Destination Leadership has attracted other community development organizations to partner with 4VI in ways that wouldn't previously have been imagined.
2022-07-2535 min
DMOU: Destination Marketing Organization UniversityTavis Hall: Breaking ConventionTavis Hall (CEO of Experience Waterloo IA) breaks rules. He recently positioned his community as the Black Capitol of the 5th Whitest State in the nation, refers to his DMO as a DXO and is running for political office. Is that enough to qualify for a conversation on DMOU? Absolutely...and his Bonus Round question response regarding his role in the 2008 Iowa Caucus is pretty cool, too. Join us.
2022-07-0633 min
DMOU: Destination Marketing Organization UniversityKari Westlund: Managing a Destination’s Biggest Year EverEugene OR is in the midst of a simply amazing year, hosting a non-stop schedule of premier, state, national and international track and field events including, for the first time in the United States, the World Athletic Games. But, when your destination is also home to the Cascades and the Coast, balancing the needs of this sensationally diverse destination requires skillful thought and care. CEO Kari Westlund joins DMOU to discuss how 2022 came about, how the rest of the destination benefits and how the region is contemplating its next facility developments.
2022-06-0830 min
DMOU: Destination Marketing Organization UniversityDon Cason & Eric Woolridge: Designing a Magnetic Tourism Master PlanWhen we saw the Rutherford Bound Tourism Master Plan, we knew we had to meet the people behind it. On this episode of DMOU, we talk with the Rutherford County NC TDA's Don Cason and Destination by Design's Eric Woolridge on a range of topics from the genesis story of the plan (a pre-requisite for Don taking the job) to the community buy-in and investment committed to how visualization was key to building wide-spread support for the Plan.
2022-05-2632 min
DMOU: Destination Marketing Organization UniversityDavid Gilbert: A DMO Taking Point on Talent AcquisitionFor years, DMOproz has espoused the concept that DMOs should be the marketing agency for every aspect of a community (not just the Visitor Economy). But, nobody has made that case as eloquently as Destination Cleveland's David Gilbert, whose DMO has recently been charged with encouraging top talent to view the city as THE place to relocate. In this fast-paced episode, David shares how having a DMO lead community marketing makes perfect sense...and what DMOs should encourage other organizations to do to elevate their regions.
2022-05-0529 min
DMOU: Destination Marketing Organization UniversityBrett Oetting: Innovation in the Eye of a PandemicVisit Corpus Christi CEO Brett Oetting's first day in his new destination coincided with the moment that the world stopped in 2020. And yet, he says his team was more productive in its first year than he could have imagined in two. In this episode of DMOU, Brett shares the backstory of the all new Corpus Christi Tourism Academy, the development of the Gulf Coaster Ambassador program and how he builds a staff of passionate professionals.
2022-04-2832 min
DMOU: Destination Marketing Organization UniversityNicole Hankton: A Different Way of Looking at Sales and MentorshipWe discovered Nicole Hankton (Director of Sales and Marketing at the Walnut Creek CVB) when she was named one of this year's 100 Smartest Women in Smart Meetings magazine...and we were immediately attracted to her take on the DMO world. On this edition of DMOU, Nicole shares her views on the future of destination sales and how she has taken what she learned in hotels to develop a new way to pursue destination marketing...plus a great Bonus Round question.
2022-04-1426 min
DMOU: Destination Marketing Organization UniversityGregg Mervis: Designing a DMO-Convention Center Combo That WorksIn theory, merging a Destination Marketing Organization with a Convention Center sounds like a logical collaboration. In practice, however, that's not often the case...except in Akron OH, where Gregg Mervis manages three separate business units under the Akron-Summit CVB umbrella. On this edition of DMOU, we delve into why the "Akron model" works so well and, in the Bonus Round question, hear about a make-or-break moment as Gregg was in the hunt for the Big Chair.
2022-04-0537 min
DMOU: Destination Marketing Organization UniversityGreg DeShields: The Opportunity Within Tourism Diversity MattersAs the Destination Marketing sector began to seriously address inequality and diversity after the Summer of 2020, SearchWide Global helped develop an organization that would go beyond "committee work" to actually address the challenge before us head on, 24/7. That organization is Tourism Diversity Matters and CEO Greg DeShields returns to DMOU to share the genesis story, their successes with DMOs to date and where the organization intends to be by 2023, providing the tools and expertise for DMOs to be their best. It's an inspiring (and fun) conversation. Join us.
2022-03-2832 min
DMOU: Destination Marketing Organization UniversityArica Sears: A DMO Addressing Climate ChangeThe Oregon Coast Visitors Association has identified Climate Change as an existential focus of its work. And, unless you are a Climate Change denier, this is becoming an issue that many DMOs will need to face...but how to address such a monumental undertaking? Deputy Director Arica Sears shares how the OCVA is engaging in this endeavor through collaboration with other agencies and industries...and how other DMOs can take their first steps to be part of the solution.
2022-03-1936 min
DMOU: Destination Marketing Organization UniversityJayne DeLuce: Viewing the DMO’s Role Through New EyesIt wasn't necessarily the pandemic that powered Visit Champaign County to rethink its role in the community...but it gave them time to work through powerful goals in their Strategic Plan. On this edition of DMOU, CEO Jayne DeLuce shares the thinking behind VCC's new Community Benefit Funding Model, the upcoming launch of a sustainable African-American Heritage Trail and the triumphant return of the State Boys Basketball Tournament this month.
2022-03-0730 min