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Editorial@thecurrent.com (Chris Brooklier)

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Elegant RamblingsElegant RamblingsEpisode 11: Trapped Inside the Walled GardenPlease visit our sponsor at: https://www.youtube.com/@anotherbookreview9903 HBS: With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees by Jay Fitzgerald - https://hbswk.hbs.edu/item/with-subscription-fatigue-setting-in-companies-need-to-think-hard-about-fees Forbes: Why The Future Of Media Is Subscription-Based by Falon Fatemi - https://www.forbes.com/sites/falonfatemi/2023/12/13/why-the-future-of-media-is-subscription-based/ Pluralistic: Tiktok's enshittification (21 Jan 2023) by Cory Doctorow - https://craphound.com/news/2023/02/20/tiktoks-enshittification/ Mother Jones: Why Reddit Is Destined to Turn to Crap by Ali Breland - https://www.motherjones.com/politics/2023/06/reddit-blackout/ ...2024-07-0721 minThe Current ReportThe Current ReportVML's Jon Cook on what to expect at Cannes LionsThis week on The Current Report, Damian Fowler sits in for Chris Brooklier to connect with Jon Cook, the CEO of VML. They break down what to expect at year's Cannes Lions International Festival of Creativity.Plus, some publishers are striking deals with OpenAI, a move that could become increasingly common according to Nicolas Thompson, the CEO of The Atlantic._______To read the full stories included in this episode:The most interesting thing in tech: https://www.linkedin.com/feed/update/urn:li:activity:7201594636702789633?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3...2024-06-0312 minThe Current ReportThe Current ReportNBCUniversal doubles down on Olympics, NFL at upfrontsThe return of big stars like Jamie Foxx, Snoop Dogg, Kevin Hart and Reese Witherspoon signaled that this year’s upfront presentations were already different from last year’s, which took place during the actors’ and writers’ strikes.NBCUniversal made a big show of its live sports offerings, from more NFL games on Peacock, to 5,000 hours of Olympics coverage. Chris Brooklier and Travis Clark go inside the presentation, including why one of the company’s ad executives called out walled gardens and transparency.Plus, Netflix officially announced it would carry two NFL games on Christmas for the fi...2024-05-2013 minThe Current ReportThe Current ReportAdvertisers take notice of the power and scale of women’s sports after March MadnessOn this edition of The Current Report, Dave Solomon, Ampersand's director of sports partnerships, and Chris Brooklier break down the surging popularity of women's basketball after South Carolina beat Caitlin Clark and Iowa in the national championship. Advertising demand skyrocketed as brands wanted to be a part of the moment._______To read the full stories included in this episode:March Madness just proved the power and scale of women’s sports. Advertisers are watching. https://www.thecurrent.com/march-madness-womens-sports-advertisers-basketballInside Nielsen's push to incorporate streamers' first-party data into measurement: https://adage.com/article/measurement/nielsen-wants-streaming-first-party-data-measurement/2551621Pa...2024-04-1509 minThe Current ReportThe Current ReportThe Current Report: Local news taps new tools to drive revenueThe Current Report is a weekly round-up of what’s happening in the world of digital media. On this edition of The Current Report, Damian Fowler and Chris Brooklier break down how local news publishers are looking for new ways to increase revenue. Plus, artificial intelligence (AI) is primed to be all the rage at Cannes this year, CNN CEO Chris Licht is booted following a bombshell story in The Atlantic, and the PGA and LIV merge.To read the full stories included in this episode: In a challenging media market, local news taps new tools to...2023-06-0905 min