Shows
The Application with Allison TurcioEp. 26: AI-Driven College Exploration: Implications for Higher Ed MarketingAllison and Alex Ahlstrom (Asociate Director of Data Products at Simpson Scarborough) unravel the transformative influence of AI tools like ChatGPT and Bing Chat on the college search process. As students increasingly turn to AI for guidance in their search, the landscape is evolving, and we, as marketers, must adapt. Alex sheds light on these implications and shares actionable strategies to align web and digital experiences with the AI-savvy student's expectations. Tune in to discover how to navigate this new marketing paradigm and deliver exceptional value to prospective students, setting your institution apart in an era of AI-powered college...2023-09-2629 min