Shows
Talking TacticsSpecial Release: Crafting Media Coverage: Carrie Phillips’ Career-Making TacticDive into a captivating chat with Carrie Phillips, the Chief Communications and Marketing Officer at UA Little Rock. Back in 2008, starting as the Assistant Director of New Media at Arkansas Tech University, Carrie faced a media coverage challenge. When TV stations wouldn't visit their remote campus, she ingeniously produced and scripted her own footage, sending it directly to them. The result? Widespread local media attention and a surprise feature on the Today Show. This resourceful approach didn't just amplify their campus stories but also profoundly shaped Carrie's career: strengthening her strong on- and off-campus partnerships, leading her to speak...2023-10-3131 minTalking TacticsEp. 6: Increase Your Webinar ROI With Prize DrawsCarrie Chambers, Director of Digital Strategy & Student Engagement at Butler University, shows us how to turn up engagement and conversions in online webinars using prize draws. Inspired by the popularity of Pearl Parties in the early pandemic days, she came up with an idea to host short info sessions, no slides, with prize draws every 4-5 minutes. The results are incredible: much more qualified leads and over four times more applications (and much lower investment in paid social!). This Episode is Brought to You By Our Friends at OlogieIn higher education, it’s a...2023-08-0819 min