Shows
Confessions of a Higher Ed CMO — with Jaime HuntEp. 38: Unlocking Online: Stories and Strategies for Marketing Online ProgramsIn this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs. As more universities look to the online space as a solution to the enrollment cliff, more and more marketers are being asked to market online programs. A distinctive challenge compared with marketing traditional higher education offerings, marketing online programs requires different strategies and tactics. Takeaways for this episode include: Insights into what it takes to capture attention in a digital-first worldA rationale for ensuring marketing has a seat at the table when on...2023-10-131h 02
The Higher Ed Geek PodcastEp. 191: Dave Becker on Seeing Parents as Partners - Re-BroadcastOn this "best of" from the first half of 2023, we revisit a conversation between Dustin and CEO/Founder of CampusESP, Dave Becker. Dave shares his passion for the work of intentionally leveraging the potential of the parents of college students to support their success. He also explores the implications of this work in a world of increasing adult learners.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. This episode is bro...2023-06-1436 minThe Higher Ed Geek PodcastEp. 178: Dave Becker on Seeing Parents as PartnersOur guest for this episode is Dave Becker, CEO and Founder of CampusESP. Dave shares his passion for the work of intentionally leveraging the potential of the parents of college students to support their success. He also explores the implications of this work in a world of increasing adult learners. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you cu...2023-02-2236 min
Higher Ed PulseEp. 137: Why Higher Ed Needs Better Parent Engagement StrategiesFrom impacting enrollment, to student success, to annual giving, keeping parents effectively engaged has proven to be critical for colleges and universities looking to better support their institutional goals. On this week’s episode of The Enrollify Podcast, Zach sits down with Dave Becker, founder and CEO of CampusESP, to discuss how colleges and universities can better incorporate parents into the enrollment marketing mix. Connect with Dave on LinkedInLearn more about CampusESPThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’...2022-11-2945 min