Shows
Confessions of a Higher Ed CMO — with Jaime HuntEp. 29: Inside the Four-Year College Decision Project: Tracking Trends and Lessons LearnedJoin Jaime on this captivating episode of "Confessions of a Higher Ed CMO," with guest Denise Lamphier, director of marketing and communications at Des Moines University. In this episode, explore a unique four-year project undertaken by Denise and her son to document the college selection process. Denise shares statistics and data gathered by tracking every piece of college marketing her son received from the time he was a freshman until he matriculated four years later. Takeaways include:Fascinating trends that emerged over the four years and how the volume and nature of the materials shifted and e...2023-06-0952 min