Shows
I Wanna Work There!Live from CUPRAP: They’re paying WHAT??!In this special bonus episode of I Wanna Work There, Enrollify host Eddie Francis chats with Jaime Hunt about her LinkedIn post calling attention to the low salary range of a marketing and communications position with very demanding, and maybe even unrealistic, expectations. And it triggered quite the reaction from other LinkedIn users. Eddie and Jaime, with their candid charm, dissect the job listing, the implications of such positions on the industry and professionals navigating their careers, and how all of it impacts institutions’ employer brands.Key Takeaways:The Challenge of Being a "Marketing Unicorn": Discussion on...
2024-03-1421 min
Higher Ed PulseBeyond Bricks and Clicks: Shaping the Future of Higher Ed MarketingIn this inaugural episode of the Higher Ed Pulse, co-hosts Mallory Willsea and Seth Odell cover two newsworthy topics from the past week of higher education marketing and enrollment management. First up, is the traditional college experience over? The hosts discuss how the Kansas Board of Regents allocated $16.5 million so Kansas universities could demolish old buildings to avoid $80 million in repairs. A recent article from Jeff Selingo hones in on the current trend: academic innovation, applying technology in teaching and credentialing and aligning with evolving student preferences and technological advancements.Then the hosts turn to a...
2024-01-2916 minI Wanna Work There!Ep. 15: Celebrating People as a Marketing and Recruitment StrategyWhen Elwood Robinson served as the chancellor of Winston-Salem State University, he saw an opportunity to celebrate the people who work hard to serve students. With the help of Jaime Hunt, host of Enrollify’s “Confessions of a Higher Ed CMO” who led marketing and communications under Robinson, WSSU created a brand ambassador program that started with the employees who had a passion for the university and the students. Robinson visited “I Wanna Work There!” to talk about why it was necessary to make faculty and staff a key part of the ambassador program. Robinson talks about folding employee engagement...
2023-12-0450 min
The Higher Ed Geek PodcastEpisode #208: Curt Merlau on Achieving Student Success Through Data IntegrationIn this episode, Curt Merlau joins Dustin to have a jam session around how leveraging data can positively impact student success. He discusses his work at Resultant supporting institutions with this work every day. They also explore why institutions need to create integrated tech stacks to optimize the full potential of their data. Curt Merlau helps education clients across the country achieve their missions, goals, and challenges. He has over nine years of experience in the education sector, ranging from teaching, outreach, data management, and sales to leadership, administration, and policy.Curt is passionate about im...
2023-11-2236 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 40 Got Milk (And Potatoes?): Promoting the Value of Higher Education in a Rural StatePromoting the value of higher education in rural states is not just important—it's essential for the growth and empowerment of these communities. Education is a powerful catalyst for development, offering individuals the tools to improve their quality of life and contribute to the economic and social vitality of their regions. In rural states, where access to higher education can be limited, emphasizing its value can lead to increased investment in local colleges and universities, thereby expanding opportunities for residents.In this episode, Jaime sits down with Lauren Griswold, Chief Communications and Marketing Officer at Boise State Un...
2023-11-1055 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 39: The Power of UX in Higher Education MarketingIn this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include:Inspiring success stories about tweaks in user experience that changed the trajectory of a marketing campaignInsights into the common hiccups institutions face when making UX a priority in their marketing strategiesTips for tools and strategies that are indispensable when gauging and boosting the user experienceIdeas around staying on top of the rapid evolution...
2023-10-271h 01I Wanna Work There!Ep. 12: Employees, Your First, Best CustomersBennie Johnson seems to eat, sleep and breathe marketing. The CEO of the American Marketing Association, Bennie also has a deep appreciation for ensuring that employees of organizations have fulfilling experiences. As he says, “Employees are your first, best customers.” As Bennie and his team look toward AMA’s Symposium for the Marketing of Higher Education, he shares honest thoughts about the importance of employer branding, a practice near and dear to his heart. On this episode of “I Wanna Work There!” we get an idea of how Bennie’s passion for marketing developed, how he developed an appreciation for human re...
2023-10-2343 minI Wanna Work There!Ep. 11: The Need for Culture CultivatorsTo boost an employer brand, Brittany King does not believe in hiring for culture-fit. As she wrote on a LinkedIn post, Brittany believes that organizations should seek out what she calls “culture cultivators.” A highly seasoned recruiter who focuses on culture as well as diversity, equity, inclusion and belonging, Brittany wrote that culture cultivators prepare an organization for the future, they optimize the organization for growth, and they develop process improvements to remove those elements that inhibit organizational success. In this episode, we broke down where culture cultivation starts, infusing culture cultivation into institutions’ strategic plans, and how to identi...
2023-10-1634 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 38: Unlocking Online: Stories and Strategies for Marketing Online ProgramsIn this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs. As more universities look to the online space as a solution to the enrollment cliff, more and more marketers are being asked to market online programs. A distinctive challenge compared with marketing traditional higher education offerings, marketing online programs requires different strategies and tactics. Takeaways for this episode include: Insights into what it takes to capture attention in a digital-first worldA rationale for ensuring marketing has a seat at the table when on...
2023-10-131h 02Confessions of a Higher Ed CMO — with Jaime HuntEp. 37: Passion & Purpose: The Heart of Employer Branding in Higher EducationIf there is one aspect of higher education marketing that is often overlooked, it’s employer branding. Universities neglect this element at their peril. In one of Jaime’s favorite interviews ever, she and Eddie Francis, the founder of Edify Ventures and host of the I Wanna Work There podcast, tackle that topic head-on and enumerate the pivotal elements that make up a successful employer branding strategy, tailor-made for universities. In a world where Millennials and Gen Z increasingly opt for purpose-driven work, Jaime and Eddie discuss the symbiotic relationship between higher education and social responsibility. Takeaways include:Insi...
2023-09-291h 06I Wanna Work There!Ep. 10: Building a Productive Team CultureIt’s one thing to have a team that works well together. It’s another thing to have a team that knocks it out of the park in terms of productivity, honors, and a place where people want to be. That would be the marketing and communications team at Purdue University. It’s a team that has nearly doubled in size through a university-wide 150th anniversary celebration, the COVID lockdown, and presidential transition.Two Purdue marcom leaders, Ethan Braden and Kelly Hiller, joined “I Wanna Work There!” to talk about their journeys, building a team culture, and earning ca...
2023-09-2538 minI Wanna Work There!Ep. 9: Employer Branding Through Presidential CommunicationsPresidents affect faculty and staff engagement in many ways. How these campus CEOs communicate with their employees cannot be taken for granted, even at some of the biggest campuses in the nation. That’s where this episode’s guest, Teresa Valerio Parrot, comes in. On this edition of “I Wanna Work There!,” Teresa discusses why communications from the president’s office are so critical. A seasoned communicator known as the “president whisperer,” Teresa visits the podcast to share her perspectives about what is possibly the most difficult job in higher education. Teresa’s observations provide pathways to understand how pr...
2023-09-1133 min
Confessions of a Higher Ed Social Media ManagerEp. 6: Crossing Borders - Navigating Higher Ed Social in Canada vs USA with Sarah WellsThis podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals. In this episode, we sit down with Sarah Wells, the social media communications officer at a large Canadian college, and discuss the differences between managing social for US institutions and Canadian institutions. This episode also explores platforms like Reddit, Threads, and TikTok and how they have become increasingly pivotal in higher ed social strategies, Sarah shares her insights into harnessing their unique features and algorithms to connect with the...
2023-09-0650 minI Wanna Work There!Ep. 8: The Trouble with MicromanagementMicromanagement does no favors to employer branding. However, faculty and staff may be willing to be the brand ambassadors of their campuses if their leaders knew how to…dance? There is a practice called followership which is the set of employee behaviors that influence how leaders lead. So, what happens when leaders micromanage? Sharna Fabiano, a certified leadership coach, uses her experience as an internationally recognized tango artist to help leaders understand how to work productively with their people. As the chair of the International Leadership Association’s Followership Member Community, Sharna helps us understand what followership is, w...
2023-08-2832 minI Wanna Work There!Ep. 7: No More ‘Post and Pray’Colleges and universities are finding out, the hard way, why they can no longer “post and pray,” that is post job openings and pray that qualified candidates will fill the applicant tracking systems. On this episode, we went straight to a major source to find out what kind of traction higher education job postings are getting. Kevin Varner of HigherEdJobs joined “I Wanna Work There!” to discuss the increase that the website has seen in postings from campuses across the country, how site traffic has changed, and what institutions should do to attract the candidates that they want.
2023-08-1421 minI Wanna Work There!Ep. 6: A Title Does Not a Leader MakeEmployee engagement does not happen without effective leadership. Effective leadership, however, doesn’t always come from those with executive authority–the folks with the titles. Without question, great leadership can come from faculty and staff who own their expertise and authority and who have moved the needle on their respective campuses. This episode explores the critical role that leadership development plays in employee engagement through the eyes of Vicki Baker, an economics and management professor who wrote an Inside Higher Ed op-ed called “A Title Does Not a Leader Make.” This episode is brought to you by ou...
2023-08-0127 minI Wanna Work There!Ep. 5: The Delicate Dance of Managing ChangeThey say that the only thing that is constant is change. How does change affect the employees at an institution, especially when the change is at the top? Higher education, an industry that once upon a time saw presidents and chancellors lead institutions for decades in some cases, is now seeing leadership changes at the top nearly every six years. How does that affect faculty and staff? Robin M.L. Johnson, who is an expert in change management, joined “I Wanna Work There!” to discuss how institutional leaders, faculty and staff can manage major change at their respective institutions by k...
2023-07-1733 min
Talking TacticsEp. 4: Preventing summer melt with focused post-deposit emailsDarcy Porter, Associate Director of Communications and Content Strategy at SUNY Brockport, shares how she worked together with the enrollment team to re-imagine the post-deposit email communication sequence. They took the emails from long and overwhelming to engaging and specific — and are seeing the results: increased open rates, increased clicks, and more than 6x first-year registrations year-over-year.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.About the Enrollify Podcast Network Talki...
2023-07-1126 minI Wanna Work There!Ep. 4: How a School Attracted ‘Ambitious Builders’When Suri Duitch arrived at Tulane University to take over as the dean of the School of Continuing Studies, she saw a need to rebrand. Renaming her unit the School of Professional Advancement (SoPA), Suri led an involved process that included collecting internal data, giving her the good, the bad and the ugly about the school. On this episode, we learn that the rebranding process was about more than changing SoPA’s name and look. It was about changing the culture. Suri shares how SoPA attracted “ambitious builders,” the change she saw in SoPA’s job applicants, and how SoPA gai...
2023-07-0325 min
Talking TacticsEp. 3: Saving a Master’s Program With a Simple Paid Keyword ChangeShane Baglini, Senior Director of Marketing and Recruitment for the Division of Graduate and Continuing Education at Muhlenberg College joins the show to share how a simple paid keyword change saved a master’s degree from almost being discontinued. He and his team boosted lead-to-inquiry conversions by 241% and took the program from zero enrolled students to blowing almost 50% past their break-even enrollment target.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Register for...
2023-06-2718 minI Wanna Work There!Ep. 3: A Look at Higher Ed’s Talent CrisisRecently, The Chronicle of Higher Education held a virtual panel discussion called “The Talent Crisis in Higher Education.” One of the panelists was Jaime Hunt, host of The Enrollify Podcast Network’s “Confessions of a Higher Ed CMO.” Jaime joined “I Wanna Work There!” to talk about why she once conducted an employee satisfaction survey and how she used the data. We also find out why she obsesses over job descriptions and how empathy impacts performance. Finally, Jaime talks about a brand ambassador program that featured employees and the results it pulled in. This episode is brought to yo...
2023-06-1933 min
Talking TacticsEp. 2: Boosting Admissions Social Content Views with an InternJacqueline Rowe, Senior Enrollment Communications Coordinator at Stony Brook University, shares how her team increased views on their admissions social content with less effort. By hiring an admissions-focused intern to work with the university's MarComm team and post on the university's main channels, they achieved over 150,000 views from just five videos and 3 million views on a sponsored TikTok post.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Register for Element’s Engage Summ...
2023-06-1332 minI Wanna Work There!Ep. 2: Higher Ed’s Work CultureCampus work culture matters. While a college campus can be a place that’s full of life and offers many employees such great things as shared governance, it can also mentally and physically wear its employees down, a serious threat to the employer brand. Kevin McClure has been vocal about the work culture of higher education and offers thoughts about why and how it needs to change. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Aud...
2023-06-0541 min
Talking TacticsEp. 1: Maximize Your Prospect Data with a Two-Step RFI ProcessJackie Vetrano, the Assistant Director of MBA Prospect Management & Marketing at Kenan-Flagler Business School at UNC, shares how the school implemented a clever two-step request-for-information form to get more data from prospects. This simple tactic had an extraordinary impact, tripling the data points for 60% of organic leads and amassing over 7,000 new data points for close to 3,000 potential students.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This episode is brought to you by...
2023-05-3032 minHigher Ed PulseEp. 153: Introducing "I Wanna Work There!" with Eddie Francis — a New Enrollify PodcastIn this episode, Zach chats with Eddie Francis about his new show, I Wanna Work There!No matter the institution, company, or organization, everyone wants to find the best talent, and everyone wants to keep their best talent. Higher education is no different. Eddie Francis has worked in both talent acquisition and higher ed marketing. On this podcast, he explores ways to create a great experience for faculty and staff on your campus. Because, in education, a great employee experience equals a great student experience. And who doesn’t want that?You can exp...
2023-05-2535 minI Wanna Work There!Ep. 1: What Is Employer Branding?Host Eddie Francis talks about why he thinks “I Wanna Work There!” is an important podcast for colleges’ and universities’ marketing strategies. He also teases some of the topics that will be covered during the inaugural season of “I Wanna Work There!” The episode also features Craig Fisher, a strategist who provides a baseline definition of employer branding for higher education professionals. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the co...
2023-05-2218 minI Wanna Work There!I Wanna Work There! [Trailer]I Wanna Work There! is a part of the Enrollify Podcast Network. If you like this podcast, check out other Enrollify shows! The Enrollify Podcast Network is growing by the month with all kinds of marketing, admissions, and higher ed technology shows. They’re jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. There are some great industry voices for you–folks like Terry Flannery, my good friend Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Jaime Gleason, and many more. Learn more about
2023-05-1900 min