Shows
The Higher Ed Geek PodcastEpisode #282: Rethinking Your Enrollment Marketing Strategy with Performance TV AdsIn this week’s episode, Dustin chats with Jennifer Lonchar, co-founder of AmbioEDU and higher ed marketing veteran, about the future of enrollment marketing—spoiler alert: it's already in your living room. Jennifer breaks down why performance TV (think streaming ads with measurable ROI) isn’t just the “next big thing”—it’s the now big thing. From her early days at Carnegie to launching AmbioEDU, she shares how she’s building smarter, AI-backed streaming strategies that finally make TV work for higher ed. Plus, a sneak peek into what makes the eduWeb Summit different and why it’s a must-attend this...2025-06-0441 minThe Higher Ed Geek PodcastEpisode #226: Bridging the Gap — Workforce Development & Digital EducationIn this insightful episode, Dustin sits down with Dr. Jennifer King from Bisk to explore how institutions can support greater workforce development. Focusing on the evolution and maturation of digital education, they explore how institutions can navigate a continuously changing landscape to better align with workforce needs. Dr. King shares her extensive experience and discusses Bisk’s strategic pivot towards creating more accessible and relevant educational pathways through micro-credentials and skills-based learning.Guest Name: Dr. Jennifer King, Vice President for Workforce & Education at BiskGuest Social: LinkedInGuest Bio: Dr. Jennifer King is a...2024-04-1743 minThe Higher Ed Geek PodcastEp. 200: Special Retrospective with Jennifer Ramsdell!In this very special milestone episode, the tables are turned and Dustin gets interviewed by none other than his wife, Jenn! They reminisce about Dustin’s early days podcasting, discuss the journey to 200 episodes of Higher Ed Geek, and what is hopefully ahead for the show. Many thanks to everyone who has ever listened to an episode, been a guest, or helped with the show in any way! This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits a...2023-09-2730 min