Shows
Mission AdmissionsEp. 30: Creating And Developing A Team Of Student Content Creators In this episode, Jeremy has an in-depth conversation with Andy Murphy of Siena College about their team of student marketing interns, and the impact they have on enrollment strategies. Andy also shares what teaching classes to college students has taught him about communicating with Gen Z, why data is so important, and why their team works hard to create FOMO. Key takeaways include:1:31 - Communicating with Gen Z and one of their biggest fears6:20 - A day in the life of a student marketing intern13:10 - Good content is backed by good data
2023-11-2835 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 40 Got Milk (And Potatoes?): Promoting the Value of Higher Education in a Rural StatePromoting the value of higher education in rural states is not just important—it's essential for the growth and empowerment of these communities. Education is a powerful catalyst for development, offering individuals the tools to improve their quality of life and contribute to the economic and social vitality of their regions. In rural states, where access to higher education can be limited, emphasizing its value can lead to increased investment in local colleges and universities, thereby expanding opportunities for residents.In this episode, Jaime sits down with Lauren Griswold, Chief Communications and Marketing Officer at Boise State Un...
2023-11-1055 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 39: The Power of UX in Higher Education MarketingIn this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include:Inspiring success stories about tweaks in user experience that changed the trajectory of a marketing campaignInsights into the common hiccups institutions face when making UX a priority in their marketing strategiesTips for tools and strategies that are indispensable when gauging and boosting the user experienceIdeas around staying on top of the rapid evolution...
2023-10-271h 01Confessions of a Higher Ed CMO — with Jaime HuntEp. 38: Unlocking Online: Stories and Strategies for Marketing Online ProgramsIn this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs. As more universities look to the online space as a solution to the enrollment cliff, more and more marketers are being asked to market online programs. A distinctive challenge compared with marketing traditional higher education offerings, marketing online programs requires different strategies and tactics. Takeaways for this episode include: Insights into what it takes to capture attention in a digital-first worldA rationale for ensuring marketing has a seat at the table when on...
2023-10-131h 02Confessions of a Higher Ed CMO — with Jaime HuntEp. 37: Passion & Purpose: The Heart of Employer Branding in Higher EducationIf there is one aspect of higher education marketing that is often overlooked, it’s employer branding. Universities neglect this element at their peril. In one of Jaime’s favorite interviews ever, she and Eddie Francis, the founder of Edify Ventures and host of the I Wanna Work There podcast, tackle that topic head-on and enumerate the pivotal elements that make up a successful employer branding strategy, tailor-made for universities. In a world where Millennials and Gen Z increasingly opt for purpose-driven work, Jaime and Eddie discuss the symbiotic relationship between higher education and social responsibility. Takeaways include:Insi...
2023-09-291h 06Confessions of a Higher Ed CMO — with Jaime HuntEp. 36: Blockbuster Marketing: From Entertainment PR to Campus CommsIn this episode, Jaime dives into the world of marketing and storytelling with a guest who has seamlessly transitioned from the dynamic realm of entertainment PR to the intricate landscape of higher education marketing. Entertainment and education, while distinct, share common ground in the art of storytelling. Our guest takes us on a journey, beginning with her unique background in entertainment PR and how it has fundamentally shaped her approach to promoting higher education institutions. She highlights the surprising ways her skills have effortlessly transferred, demonstrating the power of adaptable expertise. Alonda Thomas, Associate Vice President of Marketing and...
2023-09-1551 minMission AdmissionsEp. 29: Three Things That Can Transform Your CareerSeason two ends with a bonus episode in which Jeremy shares his thoughts on three topics that have come up a ton over the past couple of months as he’s been traveling the country, leading workshops for admissions and enrollment marketing teams - Defining your “why”; The importance of self-evaluation; and Work-Life Balance. This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This Episode is Sponsored by PathifyMeet Pathify — an innovativ...
2023-09-1218 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 35: The Art of Conflict ManagementIn this episode of "Confessions of a Higher Ed CMO," Jaime and her guest dive into a critical aspect of leadership: managing conflict in the workplace. Her guest, Carol Bowser, is a true authority in conflict management, bringing her expertise from years of experience and her role as the founder of Conflict Management Strategies. With a background that includes notable contributions to the field and a wealth of practical knowledge, Carol offers invaluable insights into navigating conflicts effectively within the dynamic landscape of higher education. Takeaways include: · Insights into the different types of conflicts that arise...
2023-09-011h 02Confessions of a Higher Ed CMO — with Jaime HuntEp. 34: Higher Ed Marketing Budgets UnveiledIn this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey sought to uncover where higher education marketers and admissions pros are planning to spend their budgets and time over the next year. As they delve into the survey results, Ben raises the curtain on its most compelling findings. Takeaways include: · Insights into the top priorities of higher ed marketing and admissions leaders· How resources are allocated at different institution types· ...
2023-08-1831 minMission AdmissionsEp. 28: How To Improve Collaboration Between Admissions And AthleticsIn this episode, Jeremy has a conversation with longtime coach and former Athletic Director, Deb-Biche Labbe. They talk through the disconnect that often exists between admissions and athletics on a college campus, and how to fix it. Key takeaways include:3:40 - Why there’s often a disconnect between admissions and athletics on a college campus7:40 - The #1 tip to improving communication with anyone12:56 - How athletics and admissions can effectively collaborate during the campus visit 31:13 - A super important question you need to ask yourself This Episode is Br...
2023-08-1533 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 33: A President’s Role in Embodying a BrandIn this episode, Jaime and her guest delve into the crucial role of a college president in shaping and embodying a university's brand and culture. Ashlea Jones, interim senior director of storytelling and director of executive communications at Miami University (Ohio), shares invaluable insights into the relationship between a president's vision for the future of the institution and its alignment with the university's brand and culture. Discover how this alignment can significantly impact the overall success and sustainability of the university in a rapidly evolving educational landscape.Takeaways include:Examples of how college presidents can effectively...
2023-08-0448 minMission AdmissionsEp. 27: Tips To Help You Master Time Management And Become More ProductiveWhat do boulders, big rocks, and pebbles have to do with time management? A lot, actually! In this episode, Jeremy chats with Time Management Coach Anna Dearmon Kornick who offers tips and strategies to help you figure out how to spend your time on what truly matters. Key takeaways include:7:10 - Two big reasons why so many people struggle with time management9:15 - Break down your to do list and priorities into these three key categories 20:19 - Multitasking is actually ‘context switching,’ - Why it’s counterproductive, and how to fix it27:02...
2023-08-0148 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 32: Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback StoryIn this candid episode, Jaime sits down with a seasoned professional who recently experienced a significant career transition. Bryce Hoffman, formerly the AVC of Marketing at UMass Lowell and current AVP of Integrated Marketing at the University of New Hampshire, shares his personal journey of having his position eliminated and the subsequent process of rebuilding his professional life. Bryce is open, honest and raw in his recounting. His experiences serve as a source of inspiration and empowerment for those facing similar challenges.Takeaways include: How to manage your emotions during a tense and difficult conversation with h...
2023-07-2057 minMission AdmissionsEp. 26: Leadership Lessons, Advice, And Stories From a 16-Year Career In Higher EdOn this episode, Jeremy catches up with Angie Cooksy, AVP for Enrollment Management at Bradley University. Most of their conversation focused on evolving as a leader. Angie also talked about how the admissions profession has changed over the years, and why she has stayed put at one school for her entire higher ed career. Key takeaways include:3:20 - Fixing “We’ve always done it this way”13:25 - Why it’s important to ask questions when something doesn’t feel right 27:30 - How to be a supportive and present AVP or VP without stepping on your Dir...
2023-07-1848 minMission AdmissionsEp. 25: Game-Changing Advice For Higher Ed Content MarketersOn this episode, Jeremy is joined by Olivia White, Senior Assistant Director of Marketing & Content Strategy for St. Lawrence University. Olivia shares valuable insights and strategies to help higher education marketers understand the value of utilizing current students in their marketing, messaging, and social media campaigns. She also shares some pros and cons of working remotely. Key takeaways include:10:30 - The process of building and growing a student marketing team 19:02 - Challenges when it comes to managing current students22:00 - The content that prospective students can’t get enough of29:04 - Con...
2023-07-0446 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 30: Breaking Barriers: How Marketing Drives Inclusion in Access InstitutionsIn this episode, Jaime and Myla Edmond, Associate Vice President Marketing and Communications at California State University, Dominguez Hills, delve into higher education marketing’s impact on creating diverse and inclusive campus communities. This episode explores the role of marketing in fostering a diverse and inclusive campus environment and offers insights into how marketing can actively contribute to a sense of belonging. Takeaways include:· Insights into the role marketing can play in providing a sense of belonging on your campus· Thoughts on emerging trends that have the potential to benefit access institutions...
2023-06-2355 minMission AdmissionsEp. 24: Work-Life Balance, Managing Your Day, And The Importance Of Building Authentic RelationshipsOn this episode, Jeremy speaks with Higher Ed professional and good friend, Brian Switay. They talk through work-life balance in the admissions world and how it changes after you get married and become a parent. They also hit on working with transfer students, handling tough conversations with senior leadership, as well as the interplay between a sales approach and a personal connection approach in student recruitment. Takeaways include:2:20 - Work-life balance and handling burnout as a new admissions professional8:45 - How work-life balance changes when you get married and become a parent16:50...
2023-06-2046 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 29: Inside the Four-Year College Decision Project: Tracking Trends and Lessons LearnedJoin Jaime on this captivating episode of "Confessions of a Higher Ed CMO," with guest Denise Lamphier, director of marketing and communications at Des Moines University. In this episode, explore a unique four-year project undertaken by Denise and her son to document the college selection process. Denise shares statistics and data gathered by tracking every piece of college marketing her son received from the time he was a freshman until he matriculated four years later. Takeaways include:Fascinating trends that emerged over the four years and how the volume and nature of the materials shifted and e...
2023-06-0952 minMission AdmissionsEp. 23: Navigating Life as a Higher Ed CMO: Conversations on Enrollment Marketing, Leadership, Failure, and GrowthToday’s episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include:10:15 - Debating quality vs. quantity, and the #1 most successful marketing tactic12:00 - How to make a website redesign impactful22:17 - Different leadership challenges and solutions30:23 - Do’s and Don’ts when hiring new employees41:00 - Developing the next generation of Higher Ed CMO’sThis podcast is brought to you by Element4...
2023-06-0647 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 28: Unleashing the Power of Stories for Epic Content MarketingIn this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing. This episode uncovers the secrets to creating engaging content that captures the hearts and minds of your audiences. Takeaways from this episode include:An understanding of the six principles of epic content marketingInsights into the essential elements of a successful content marketing strategyAdvice on content that drives engagement, fosters relationships, and yields resultsGuidance on leveraging t...
2023-05-2653 minMission AdmissionsEp. 22: Before You Can Be Customer Obsessed You Need To Be Employee ObsessedIn this episode Jeremy talks to Marbue Brown, an accomplished customer experience (CX) executive with a track record of thought leadership and signature business results at some of the most iconic companies on the planet, including Amazon. Marbue founded a firm called The Customer Obsession Advantage, and he unpacks what it means for a company or organization to truly be customer-obsessed. Takeaways include:2:49 - Defining the term ‘Customer-Obsession’ and giving examples 14:55 - You can’t be customer obsessed if you’re not employee obsessed 23:10 - Why change is so hard for Higher Education27:25...
2023-05-2340 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 27: Understanding the Role of Marketing from a President’s PerspectiveIn this episode of "Confessions of a Higher Ed CMO," Jaime sits down with Thom Chesney, former president of Clarke University, to gain insights into his views on the relationship between the university president and chief communications and marketing officer. Thom shares his perspectives on the impact of the past three years on communication with stakeholders, and how he encourages innovation and experimentation in marketing strategies. Takeaways from this episode include:How a college president views the role of a chief marketing officerInsights into what traits make an excellent CMO – from a president’s perspectiveIdeas about how C...
2023-05-1257 minMission AdmissionsEp. 21: How You Can Collaborate More Effectively, Reduce Stress, and Perform at a Higher LevelIn this episode Jeremy talks to Rob Cross, author of ‘Beyond Collaboration Overload’ and ‘The Microstress Effect’ about silos, collaboration, stress, and what high performers do differently. Takeaways include:3:25 - Four things that often create silos on college campuses9:25 - Dealing with ‘Collaboration Overload’12:37 - What the highest performers do differently 23:50 - The ‘Microstress Effect’ and ways to reduce stress This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for col...
2023-05-0942 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 26: Unlocking the Power of Influencer Marketing in Higher EdIn this episode of Confessions of a Higher Ed CMO, Jaime is joined by Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones Agency, to discuss influencer marketing in higher education. Influencer marketing involves partnering with individuals who have a strong following on social media or other digital platforms to promote a product, service, or brand. These individuals, known as "influencers," have the ability to sway the opinions and behaviors of their followers, who often trust their recommendations and look to them for guidance on what to buy and use. Takeaways for this e...
2023-04-2851 minMission AdmissionsEp. 20: How to Find and Leverage Mentors To Guide You To A Career You LoveThis episode is an informative conversation Jeremy had with Carlos Cano around his 13-year career in Higher Ed. They discussed how he started in admissions, what has kept him from leaving the industry, how he deals with anxiety and feeling overwhelmed, career advancement, leadership, having mentors, and so much more! Takeaways from this episode include: 5:40 - Staff turnover and the importance of patience 12:18 - Dealing with mental health challenges that come with this work20:39 - Pivoting to a new role at a new school34:15 - How utilizing social media and getting in...
2023-04-2547 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AIIn this episode, Jaime and Mallory Willsea make a case for artificial intelligence (AI) as the next disruptor in marketing – a phenomenon both believe rivals social media and the Internet in terms of its potential impact on marketing. The focus of the episode is on ChatGPT, an AI-powered language model that can be harnessed by marketers to save time in content creation and to create more effective customer service chatbots. Takeaways from this episode include:A deeper understanding of ChatGPT and how it worksIdeas for how to integrate AI tools like ChatGPT into your marketing workflowTips – and s...
2023-04-141h 02Mission AdmissionsEp. 19: It’s Time To Fix How Colleges Talk About And Explain Financial AidIn this episode, Jeremy sits down with Tara Durante to have an important conversation about the hardest, most confusing part of the college search process for students, families, and even a lot of college admissions counselors and enrollment marketers - financial aid. Key takeaways from this episode include: 0:45 - The #1 mistake a lot of college admission and financial aid staffs make3:28 - Why talking about money is uncomfortable for so many people21:10 - Making websites more audience centric and the need for on demand financial aid videos 36:07 - Improving col...
2023-04-1137 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 24: The Importance of Authenticity in Your Brand Story In this episode, Jaime Hunt and Victoria O'Malley discuss the importance of aligning brand promises with the reality of the student experience. The conversation explores the risks of failing to deliver on promises, including loss of reputation and – in a worst-case scenario – litigation. This episode provides insights for marketers and educators alike about the importance of setting realistic and authentic expectations and aligning brand promises with the reality of the student experience. Takeaways include:Tips for creating an authentic brand storyAn understanding of the importance of word-of-mouth in brand buildingIdeas for how marketers can impact the student experienceWays to av...
2023-03-3153 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 23: Busting Silos with a Student-Centric WebsiteIn this episode, Jaime talks with Kimberly Osborne, associate vice president for integrated marketing communications at UNC Greensboro, about the recent launch of UNCG’s “Next Generation Website.” Specifically designed to be prospective student-centric, the website breaks down the silos of a business unit model. Kimberly explains the rationale behind the shift in focus and the challenges of shifting a campus culture. Takeaways from this episode include:Making the case for a prospective student-centric website designTips for persuading the campus community on a new, silo-busting approach Ideas for structuring a massive overhaul projectRecommendations for needed content a a student...
2023-03-1739 minMission AdmissionsEp. 17: Higher Ed Still Struggles to Connect with Gen Z – Here’s How Marketers and Admissions Professionals Can Fix ThatIn this episode, Jeremy sits down with Andrew Roth, Founder and CEO at dcdx, a Gen Z consulting firm.Key takeaways from this episode include: 7:10 - Advice if you want to get and keep Gen Z’s attention16:05 - Video, the role of feelings and emotions in decision making, and the concept of experiences22:43 - What authenticity really means 28:39 - The idea of ‘brand magnetism’ 32:00 - Making the mental health conversation more of a priorityThis podcast is brought to you by Element451 — the next-generation AI student...
2023-03-1440 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 22: Finding Space for CreativityA study published in the Journal of Occupational and Organizational Psychology found that employees who engaged in creative hobbies and activities outside of work tended to be more creative and innovative on the job. In this episode, Jaime talks with Kristi Eaves-McLennan about the importance of finding creative outlets that refill our gas tanks and inspire our work. Take aways include:Ways to find new creative outlets that feed your soul and inspire your workHow to carve out time for creativity amid a busy and fast-paced lifeResources for managing your timeTips for making creativity a priority
2023-03-0349 minMission AdmissionsEp. 16: Becoming The Best Leader You Can Be For Your TeamIn this episode, Jeremy has a thought provoking and in-depth conversation about leadership with DJ Menifee. They discuss DJ’s admissions and enrollment management journey from his first leadership opportunity all the way to his current Vice President role. Key takeaways from this episode include: 6:30 - Things for new leaders to focus on15:16 - The hardest skill for most leaders to master15:54 - Differences moving from the Assoc. Director to Director level, and the Director to VP level26:58 - 1-on-1 meetings with people you manage 31:57 - The importance of empa...
2023-02-2844 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 20: The Anti-Racist MarketerIn this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism. This work, however, requires the commitment of many more across campus. Takeaways from this episode include:How anti-racism is different from being “not racist”Steps leaders can take to bring an anti-racist approach to their organizationHow white people can – and need to be – engaged in this across campusWays to recruit and retain s...
2023-02-031h 06
Higher Ed PulseFanatical Friday's Ep. 58: How to Strategize and Execute a Successful ChatbotChatbots are sometimes misunderstood – luckily they’re emotionless – but in this episode, Shane and Mickey look to shed light on how to think about, set up, and integrate your chatbot to make it work FOR you. Whether you’re shopping for different software or looking to optimize your existing bot, this episode is sure to help you make smart, intentional next steps.Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds, and find their next gig. ...
2023-01-2739 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 19: More Than Stress - Mental Health of Higher Ed Social Media ManagersThe challenges of managing social media in higher education are often underestimated by people in leadership, leaving these talented, always-on professionals facing often overwhelming responsibilities while being under-resourced and undervalued. On top of that are the known mental health impacts of spending significant time on social platforms. As a result, social media managers often struggle with mental health issues that can impact both their personal and professional lives. In this episode, Jaime talks with Allie Kuenzi, Social Media Director at UNC Charlotte, about her graduate research into the impact these roles have on the mental health of these practitioners...
2023-01-2057 min
Higher Ed PulseFanatical Friday's Ep. 57: Every Recruitment Strategy Needs a Pumpkin Spice LatteIt’s that time again… Pumpkin Spice Latte season! Everyone loves a good PSL; they’re seasonal, highly coveted, and widely sought after. Do you have a recruitment campaign that you would consider your Pumpkin Spice Latte? Shane and Mickey break down a few ideas of what your PSL could be, how you could implement it, and even how you could use the materials from that campaign for future marketing efforts throughout the year. About Fanatical Friday'sFanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn n...
2023-01-1339 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 18: Leading High-Performing Teams in a Remote-First WorldThe pandemic forced higher education teams to rethink how they approached collaboration, communication, and leadership. The future of work has changed forever, but managing in a remote-first world is among the top challenges for leaders. In this episode, Jaime talks with Joshua Charles, who has been leading remote and hybrid teams long before it became a necessity. Takeaways from this episode include:How to create environments that support employee well-being and high performanceThe best ways to measure the success of the teamIdeas for fostering a thriving and positive work cultureTips for using collaboration tools to support a dispersed...
2023-01-0651 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 17: Recruiting Non-Traditional StudentsSeth Odell was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-traditional – or, perhaps more aptly named “post-traditional” – students. As the demographics of the United States change, attracting these students into our programs can help our institutions survive – and thrive – as we approach the demographic cliff.Takeaways from this episode include:Why “post traditional” is a better frame for this audienceHow marketing to this audience differs from recruiting first-time freshmenHow institutions are approaching this wrong – and how to right those w...
2022-12-1648 minMission AdmissionsEp. 15: The Power of Mindset and Mental Skills (Part 2 of 2)In the second of a special two-part series on the power of mindset and working on our mental skills, Jeremy chats with mental game coach, Tami Matheny. The bulk of their conversation focuses on self confidence - where it comes from, four key things that will help you own your confidence, and the power of self talk and changing the narrative. Tami also reveals the hardest mental skill to help someone with, the importance of habits, and she and Jeremy finish with a discussion around defining your ‘why’. This episode is brought to you by Gecko - a stu...
2022-12-0636 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 16: Designing Compelling Messages and NarrativesStory drives emotion. Emotion drives action. Marcomm pros understand the power of storytelling and are using storytelling to drive change and to achieve organizational outcomes. Carefully crafted narratives can also help address reputational issues and crisis communications. In this episode, Jaime talks to Katie Angstadt, partner at CRA / Admired Leadership, about designing compelling narratives that help you achieve your goals. Takeaways from this episode include:Understanding what gives storytelling its powerA formula for crafting a compelling narrativeIdeas for working with leadership on thinking differently about communications approachesWhy storytelling isn’t “spin”How to keep storytelling front and center when m...
2022-12-0248 min
Higher Ed PulseHere Are the 3 Key Ingredients for Texting Prospective StudentsTo text or not to text? That is the question. Actually, after some discussion, we decided that it’s not the first question you should be asking yourselves. Texting is another layer of your recruitment strategy and should be weaved into the fold, not seen as a tactic you need to utilize just because others are. Tune in and see how Shane and Mickey would first approach texting, what the tool must be able to do, and how it can be used to hyper-personalize a prospective student’s journey to enrollment. Fanatical Fridays is brought to you...
2022-12-0239 min
Higher Ed PulseThe Modern Student Ep. 4: The Future of Tech in Higher EdIn the final installment of the Modern Student, Zach and Jeff take a deep dive into how institutions can reduce the complexity of their digital experience, DXP's , and explore the future of technology in higher ed. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way higher ed builds digital experiences for its constituents. The Modern Student is hosted by Enrollify Founder, Zach Busekrus and Jeff Dil...
2022-11-2940 minMission AdmissionsEp. 14: The Power of Mindset and Mental Skills (Part 1 of 2)In the first of a special two-part series on the power of mindset and working on our mental skills, Jeremy chats with performance mindset coach Lindsey Wilson. They spend most of the conversation talking about mindset, working on our thoughts, and how to shift and manage them with the help of things like visualization, meditation, and journaling. Lindsey also shares her opinions on mental toughness and dealing with fear of failure. In part two (Episode 15), Jeremy and his second guest will focus on self-confidence, the power of self-talk, and the important role that habits play in our personal and...
2022-11-2236 min
Higher Ed PulseFanatical Fridays Ep. 55: Fire Bullets, Then CannonballsThe need for testing is widely accepted, but what does “testing” mean in today’s landscape? In this week’s episode, Mickey, Zach, and a new co-host, Shane, discuss Jim Collins’ “fire bullets, then cannonballs” method. This method, outlined in his book Great by Choice, details the importance of measurement and calibration as it pertains to testing. What does this mean for student recruitment efforts? Come find out! You can connect with Zach on LinkedIn or Twitter, Mickey on LinkedIn, and Shane on LinkedIn or Twitter. This week’s episode is brought to you by Goodkind - a...
2022-11-1828 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 15: Executive Social StrategyIn this episode, Jaime talks to Josie Ahlquist, author of Digital Leadership in Higher Education about the importance of a digital presence for senior leaders. Takeaways include:How to decide what digital platforms make sense How to incorporate your own values into your online presence Why empathy is so important in leadership How today’s hybrid work environment lends itself to digital leadership About Confessions of a Higher Ed CMOConfessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of n...
2022-11-1853 min
Higher Ed PulseBreaking Down Silos - Why Marketing and IT in Higher Ed Need Each Other to ThriveOn episode 3 of The Modern Student, Zach and Jeff discuss how technology can help you develop a stronger enrollment plan and the value of having unified marketing and IT departments. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way higher ed builds digital experiences for its constituents. The Modern Student is hosted by Enrollify Founder, Zach Busekrus and Jeff Dillon, a senior consultant at S...
2022-11-1540 minMission AdmissionsEpisode 13: DEI, Leadership, and Starting With The HeartIn today’s episode, Jeremy has a very thought provoking conversation with Tru Pettigrew. They start by talking about diversity, equity, and inclusion - Tru explains where his passion for DEI originated from, what each of those terms means, he offers his thoughts on where most organizations are at in 2022 with DEI, and he explains the important role that curiosity, intentionality, empathy, and listening play in this conversation. Jeremy and Tru also talk about the differences between active and competitive listening, as well as dealing with imposter syndrome. Their conversation ends with a discussion about different aspects of leadership, in...
2022-11-0845 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 14: Addressing Imposter SyndromeJaime gets real with guest Tracy Playle in this in-depth conversation about imposter Syndrome – something that plagues professionals from all backgrounds. Tackling the symptoms of imposter syndrome – feeling like a fraud, experiencing self-doubt and subjecting oneself to negative self talk – is a journey. Takeaways from this episode include:How to identify how you are feeling as imposter syndromeWays to cope with feelings of inadequacy or self-doubtHow to reduce negative self talkWays to change patterns of thought that hold you back or keep you from bringing your best self to your workConfessions of a Higher Ed CMO is spo...
2022-11-0455 min
Higher Ed PulseThe Modern Student Ep. 2: How to Find and Engage New Student PopulationsOn this episode of The Modern Student, Zach Busekrus and co-host Jeff Dillon unpack how new technology can help institutions better recruit and engage the next generation of students. This episode explores what is holding schools back and what tools are available when it comes to attracting the modern student and nurturing them through their enrollment journey. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way...
2022-11-0248 min
Higher Ed PulseBrand Camp Episode 3: Why Vision Statements are Crucial for Higher Ed MarketingOn episode three of Band Camp, Zach and Ian explore the purpose and value of vision statements. The pair discuss how to create a meaningful vision statement and where it fits into your overall brand manifesto alongside your mission statement and core values. This episode is sponsored by UNINCORPORATED (UN) - a higher education agency committed to building awareness, growing enrollment, and launching programs for universities. They believe that education is the primary means of ascension in society, so they use their expertise to help colleges and universities recruit and train the next generation. They wo...
2022-10-2543 minMission AdmissionsEpisode 12: A Crash Course On Building CommunityToday’s episode is a conversation between Jeremy and Christina Garnett of HubSpot who is an expert at helping brands and people connect with their audience and build community. Together they discuss what building community means, how to get started (Christina offers lots of tips), the importance of intent, some of the challenges that marketers face when trying to build community, why colleges need to involve their current students and alumni more in community building (and how to do that), plus a lot more!This episode is brought to you by Gecko - a student engagement platform of...
2022-10-2556 min
Confessions of a Higher Ed CMO — with Jaime HuntEp. 13: Creating a Student Journey MapIn this episode of Confessions of a Higher Ed CMO, Jaime talks with Renee Seltzer, Marketing Growth Agency Owner (Ellison Ellery) and Fractional CMO, about creating customer journey maps. Creating a journey map can help your institution understand the steps a student takes as they enroll and matriculate. They can be incredibly valuable in identifying – and ultimately fixing – friction points that could cause a student to stop the enrollment process. Higher ed leaders who take equity seriously will also find value in this conversation. Takeaways from this episode include:An introduction to journey mapsTips for creating your own jour...
2022-10-2156 min
Higher Ed PulseThe Modern Student Episode 1: How the Modern Student is Shaping the Future of EducationIn episode one of The Modern Student, Enrollify Founder Zach Busekrus and Jeff Dillon of Squiz, discuss the modern college student and how their relationship with technology is shaping the future of higher education. The modern student has always had technology as a part of their lives, and their education should be no exception. They come from a world of on-demand services, instant information and social media. Personalization in the user experience is something that is just expected from them at this point. This episode explores how institutions are currently, or should be, utilizing technology to...
2022-10-1948 min
Higher Ed PulseThe Brewstorm Episode 10: The First School to Use YouTube Shorts Like This Will Boom in PopularityIf you're like Zach, you may have never even clicked on a YouTube Short before. But in this week's episode, we break down how YouTube Shorts complement your YouTube channel and could even help you grow a massive following. Tune in to hear what these three think is the golden ticket for awareness generation on YouTube Shorts. This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student car...
2022-10-1938 minMission AdmissionsEpisode 11: How to Develop a Winning CultureToday’s episode is a conversation between Jeremy and Jeff Dugdale, Associate Athletic Director for Strategic Planning and Leadership Development, and Head men’s and women’s swimming coach at Queens University of Charlotte. They spend most of the conversation talking about how to develop a vision and values that lead to a winning culture, and then how to sustain success. Jeff also explains his concept of ‘Leaders For Life’, he offers tips to get other stakeholders to buy into your vision, and he shares his thoughts on dealing with failure and the importance of having mentors.This episo...
2022-10-1156 min
Higher Ed PulseBrand Camp Episode 2: How to Craft a Mission Statement for Your School That Doesn’t SuckOn episode two of Brand Camp Zach and Ian get into the nitty gritty of how to create a killer mission statement.Takeaways from this episode include: Defining the purpose of a mission statementsWhat makes a great mission statement (and a bad one)How to write a mission statement from scratch that doesn't suckHow to audit your mission statement and decide if it needs to be improvedWho should be involved when crafting a mission statementAnd much more!About the Series: Brand Camp is made streamable by UNINCORPORATED - a higher education agency committed to...
2022-10-1141 min
Higher Ed PulseEpisode 132: Strategic Enrollment Management is Broken — Here Are Some Ideas on How to Fix It.In this hot-take-full conversation with Rob Biebly from Huron Consulting, Zach and Rob unpack the challenges and opportunities facing strategic enrollment managers in 2022. Rob and Zach chat about:The biggest challenges facing staff retention right nowThe disillusionment of institutional leaders around enrollment growth ratesWhy leaning into differentiation is the key to increasing enrollmentHow to think differently about program offerings and value propositions How to have productive conversations with leaders on smart goal developmentAnd much more! You can connect with Rob on LinkedIn here. If you like this podcast, chances are you’ll like other...
2022-10-0650 min
Higher Ed PulseThe Brewstorm Episode 9: Title This is What Your Institution Should Give Away for FREEEvery school gives away t-shirts and pens, but what would actually help you generate quality leads who are more likely to apply and enroll at your institution? Think through this with your team, see what’s feasible, and then execute! The Brewstorm is a video first podcast. Watch this episode on the Enrollify YouTube channel!This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student care...
2022-09-2827 minMission AdmissionsMission Admissions Episode 10: 48 Minutes of Enrollment Management Gold!In this episode, Jeremy has a conversation with an amazing marketer and leader, Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College. There’s so much in here that will provide value for you regardless of your title or role. The core of their chat revolves around what it means to truly be student-centered and collaborative as an entire enrollment management division. They also chat about intentionality, leadership, staff retention, dealing with failure, dealing with change, what motivates her, the importance of constantly looking at data and evaluating and questioning what’s working and what’s not, t...
2022-09-2751 min
Higher Ed PulseBrand Camp Episode 1: Why Higher Ed Needs Better Brand ManifestosIn episode one of this special four part series on branding in higher ed, Zach and Ian Evenstar (founder and CEO of Unincorporated) unpack the importance of brand manifestos. This episode is chalked full of knowledge and advice for higher ed. Some key topics covered include… Defining brand in simple terms Exploring the core components of a brand manifesto Examining successful brands outside of and inside of higher edPresenting a framework for how folks should develop a brand manifestoBrand Camp is made streamable by Unincorporated - a higher education agency committed to building engagement, growin...
2022-09-2748 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 12: Transitioning Your Career Outside of AcademiaAmid the Great Resignation, many higher education marketers are considering leaving higher education for roles in other industries. In this episode, Jaime talks to Jodi Phelps, chief of staff for the City of Fayetteville, North Carolina, about her transition from Chief Communications and Marketing Officer at a public university in North Carolina to a chief of staff role in local government. Takeaways include:How to evaluate if it is time to change industriesHow to market yourself to a new sectorHow to sell your experience to potential employersWays to evaluate opportunities to ensure they align with your v...
2022-09-2329 minHigher Ed PulseEpisode 131: Hot Takes on Higher Ed Marketing with Ryan MorabitoIn this fast-paced conversation, Ryan and Zach discuss:How to build your personal brand as a higher ed marketer on LinkedInWhy marketing attribution in 2022 is still so damn hardThe pros of taking a channel-specific approach to your marketingWhat most schools get wrong about how to reach students in 2022And lots more!Connect with Ryan on LinkedIn here.Need help with branding? Connect with Ryan and the team at 5-degrees here!If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the mont...
2022-09-2248 min
Higher Ed PulseThe Brewstorm Ep. 8: Why Higher Ed So Often Gets Video Wrong and What to Do About ItThis week, the guys discuss the real purpose of video, how it should be used to be most effective and efficient, and what separates a great video from another boring old trailer. With video moving from a nice-to-have to a need-to-have, this is an episode that’s definitely worth your time! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for...
2022-09-1440 minMission AdmissionsMission Admissions Episode 9: Social MediaIn this episode, Jeremy has a conversation with Jennifer Radke who runs the National Institute for Social Media, an organization dedicated to social media certification and education for professional social media practitioners. Jen also happens to be the mom of two teenagers, including a son who just started his first-year of college. Jen starts by sharing a few insights about her son’s college search from a parent point of view. From there she and Jeremy have a lengthy chat about all things social media - including the biggest do’s and don’ts, content creation, measuring your ca...
2022-09-1354 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 11: Building More Equitable Student Hiring PracticesStudent workers, interns and ambassadors are often the face and voice of your institution, but does your program reflect your student population? Are you unconsciously creating barriers to recruiting a diverse pool of students to serve in these roles? In this episode, Jaime talks with Anice Barbosa, director of digital marketing at Wheaton College about how she overhauled her student ambassador program to create more opportunities for greater diversity in the students selected to participate. In this honest and candid conversation, you’ll hear more about:Why it is important to have authentic content on your soc...
2022-09-0948 min
Higher Ed PulseThe Brewstorm Episode 7: Is TikTok Just Hype or Can It Actually Be Used to Recruit Students?We have hot takes galore this episode!The biggest one "TikTok for higher ed is just a hype train." Can it actually be used to recruit students? What should be measured? And what does it take to actually make good TikToks on a consistent basis? Check out this episode and give us your thoughts on the world of TikTok in the higher ed space. If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! Thi...
2022-09-0746 minMission AdmissionsEpisode 8: Health, Wellness, Leadership, and Building CommunityIn this episode, Jeremy sits down with Kerry Keating who is the Head of Business Development and Chief of Staff and Culture for TaskHuman, an innovative wellness company that helps people grow through personalized 1-to-1 guidance from hundreds of specialists in different areas of their daily work and personal life.Kerry offers tips for building strong relationships, talks about the idea of community in 2022, and explains what separates the best of the best from everyone else. He also shares his thoughts on leadership, emotional intelligence, as well as burnout and an employer’s responsibility for their employees’ over...
2022-08-3047 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 10: Multicultural MarketingAccording to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and is expected to continue to grow. As the demographics of the country shift, it is becoming increasingly important for higher ed marketers to understand how to reach this audience. In this episode, Jaime talks with multicultural marketing expert and higher ed marketer Christian Ponce about:How to approach undertaking a multicultural marketing campaignHow to ensure that there is buy-in across campus for your effortsHow to build a cross-functional team to help guide an...
2022-08-2630 min
Higher Ed PulseThe Brewstorm Episode 6: A Platform to Increase Yield, School Affinity, and Alumni RelationsIn this episode of The Brewstorm, Shane, Dan, and Zach brainstorm what it would look like to flip the relationship between admitted students and admissions teams on its head. How do we make prospects feel wanted, increase school affinity, and level the playing field for all? Tune in!If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for hi...
2022-08-1740 minMission AdmissionsEpisode 7: My Conversation With Journalist Eric HooverIn this episode, Jeremy chats with well known writer Eric Hoover from The Chronicle of Higher Education. They start by having a lengthy conversation about some of the different fears that most students deal with during their college search, as well as the lack of assistance and help that many receive. From there, Eric shares his thoughts on strengthening relationships between colleges and high school counselors, the ‘great resignation’ and ‘test optional’, and how he’s been able to get so many young people to open up and share their stories. This episode is brought to you by Gecko...
2022-08-1647 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 9: The Enrollment CliffWe have all heard about the enrollment cliff and its potential impact on higher education – especially regional institutions and those who are highly dependent on tuition revenue. In this episode, Jaime talks to Carrie Phillips, CMO at the University of Arkansas at Little Rock, about her dissertation research into the looming enrollment cliff and ways that institutions can prepare for it. In this episode, Jaime and Carrie discuss: Carrie’s research on the enrollment cliff and how campuses are preparing for it – or notThe challenges facing higher education if institutions do not embrace changeThe critical role that marketing plays i...
2022-08-1236 minHigher Ed PulseEpisode 130: From the Desk of a New Higher Ed CMO — Meet Dr. Carrie PhillipsOn this episode of The Enrollify Podcast, Zach chats with Dr. Carrie Phillips — Chief Communications and Marketing Officer at University of Arkansas at Little Rock. From defining the role of the marketing office in higher ed, to the impending enrollment cliff, to the future of student expectations, Zach and Carrie engage in a riveting conversation about how colleges and universities can change and shift responsibly and tactfully in order to remain competitive in the years to come.This episode is sponsored by Goodkind - an easy-to-use video engagement platform designed to make each of your pro...
2022-08-0453 min
Higher Ed PulseThe Brewstorm Episode 5: What Makes an Awesome Higher Ed Chatbot?During this episode of The Brewstorm, Shane, Dan, and Zach discuss some key stats around chatbots and its usage and then dive into what makes an awesome higher ed chatbot. They discuss various types of chatbots, the pros and cons, and how best to utilize it one your website to generate prospective students. If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of...
2022-08-0334 min
Higher Ed PulseAttention Retention Episode 4: How to Compete in a Market When Your School Doesn’t Have a National BrandIn this episode of Attention Retention, Angie, Clayton, and Zach have an open discussion and brainstorm around how schools with limited resources and lesser-known brands can up their branding, marketing, and student recruitment efforts creatively and sustainably.The dynamic trio unpacks: Ideas for how to deliver a way more personalized experience with fewer resources Pro tips for small-to-midsize public and private universities who can’t rely on athletics or a top 50 US News & World Report Ranking for organic attentionHow to draw a distinction chart — where are you measurably different vs marginally different What channels and tactics where u...
2022-08-0250 minMission AdmissionsEpisode 6: Authenticity, Storytelling, and Speaking Their LanguageToday’s episode is a great conversation I had with Lindsay Hotmire. We discussed authenticity and why we crave it as humans, the authenticity flywheel that she created, building community, the importance of positioning when it comes to defining your brand, as well as what makes a story memorable and how to become a better storyteller. Lindsay also shared some details about her son’s college search, and what she thinks about the Oxford comma. This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with stude...
2022-08-0252 min
The Application with Allison TurcioEpisode 9: Mental Health & Wellness in the Student ExperienceLike many in higher education, Becca wears multiple hats but my favorite part of our episode is all about the multidimensional health and wellness support her office provides students. Becca talks about the data and individuals that came together to make student experiences better through robust mental health and wellness resources and services. One focus was on the financial wellness of students and addressing everything from living and transportation to childcare and food security.We’ve got to address the whole student. From financial to spiritual, student health and wellness impacts every part of the student experience.A ne...
2022-08-0249 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 8: The Great Resignation and Employee EngagementIn this episode, Jaime talks with Kevin McClure, associate professor of higher education at UNC Wilmington, about how The Great Resignation has hit higher education. Problems around morale pre-exist the pandemic, but the pressures of COVID-19 have caused many people to reconsider their careers and their work-life balance. Retaining talented team staff while competing with fully remote jobs is one of the top challenges facing higher ed CMOs in the new abnormal. In this episode, Jaime and Kevin discuss:What is causing people to change careers and leave higher educationHow to address those challenges and retain talented team...
2022-07-291h 04Higher Ed PulseEpisode 129: Why Higher Ed Needs to Better Define Microcredential SkillsAmrit Ahluwalia is a prolific content producer and the Editor In Chief at The EvoLLLution a publication of Modern Campus.In this episode of The Enrollify Podcast, Amrit and Zach chat all about micro-credential programs. The two have an engaging conversation about what micro-credentials are, the sustainability of these programs as new forms of revenue for schools, and how to effectively market micro-credentials to an array of student personas. You can connect with Amrit on LinkedIn here.Helpful links:https://moderncampus.com/microcredentialhttps://evoLLLution.comThis epis...
2022-07-281h 04The Application with Allison TurcioEpisode 8: Title IX & The Student ExperienceFrom athletes and pregnant students to addressing sexual assault and dating violence, Title IX prohibits sex-based discrimination in any school or any other education program that receives funding from the federal government. One would assume the importance of Title IX, student conduct processes, and mediation in the student experience would mean every university has someone like Stacey Rose, but that simply isn’t true. In this episode, we learn about the day-to-day roles student conduct offices play and how truly amazing Stacey is in ensuring students feel supported regardless of the reason they ended up in her office....
2022-07-2637 min
Higher Ed PulseThe Brewstorm Episode 4: How to Get Prospects to Give Away Their Contact InfoDuring this episode of The Brewstorm, Shane, Dan, and Zach discuss what makes someone want to give away their contact information.From the offer, to the landing page, to the form, why would someone give you their name and email – and maybe even phone number!?If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acce...
2022-07-2547 min
Higher Ed PulseAttention Retention Ep. 3: How to Successfully Attract, Enroll, and Retain Adult LearnersIn this episode of Attention Retention, Angie, Clayton, and Zach brainstorm practical, innovative, and specific ideas for how to recruit non-traditional learners and unpack the nuances that exist in courting these audiences.The dynamic trio discusses: How to define adult learners (and discusses how to break this macro audience down into 3-4 key persona groups)What kind of messaging (ad copy, email tone and style, etc.) works with each persona?Whether or not traditional recruitment events work for this audience?What comms does each persona need? Do they differ between groups?What works and what doesn’t whe...
2022-07-1954 minMission AdmissionsEpisode 5: Turning Admissions From a Job Into a Career, and The Path to LeadershipIn this episode I change things up and introduce you to a wonderful person and rising star in the enrollment management space, Megan Tyler. We have an amazing conversation about how she got started in admissions, and how she turned a job into a career at Wofford College. Megan shares the pros and cons of working at your alma mater, her path to becoming a Director, how she handles stress, and we discuss different situations that leaders have to navigate - including the differences between being female versus male. This episode is brought to you by Gecko...
2022-07-1953 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 7: Sustaining and SurvivingThe job of a CMO can be high-pressure and high-stress. Avoiding burnout and stagnation can be a challenge – especially amid the steady drum beat of national and international crises. In this episode, Jaime talks to Alan Stein, author of Sustain Your Game: High Performance Keys to Manage Stress, Avoid Stagnation, and Beat Burnout. In the course of their conversation, Alan and Jaime discuss:What causes burnout and how can leaders recognize it in themselves and their teamsWhat actually causes stress and how to liberate yourself from itHow to be a high-achiever without giving up your work-life balanceWays to str...
2022-07-1555 min
Higher Ed PulseThe Brewstorm Episode 3: What Makes You Actually Click an Ad?In this episode of The Brewstorm, we chat about what types of digital ads get our attention, what makes us click, and what we expect after the click. What ads drove you to click/purchase? Any common themes? Let us know! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective stud...
2022-07-0832 min
Higher Ed PulseAttention Retention Episode 2: The Future of Recruitment is Niche: Reimagining Student Persona Development in 2022In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing. The dynamic trio discusses: A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personasWhy schools may need to become okay with potentially isolating some audiences in order to offer a clearer, more compelling vision for success to others A look a...
2022-07-051h 11Mission AdmissionsEpisode 4: Anxiety and the Unpredictability of College AdmissionsToday’s episode is a conversation between Jeremy and Amanda Booth, Director of College Counseling for Wichita Collegiate School. We discussed the state of college admissions in 2022, and how admissions counselors can build better relationships with their peers on the high school side. Amanda also shares her thoughts on the role that parents play in the college search, the hard and sometimes uncomfortable conversation of money and paying for college, plus the value of getting involved in your local affiliate organization.This episode is brought to you by Gecko - a student engagement platform offering multiple modules to...
2022-07-0555 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 6: Brought to you by the letters N T RAchieving institutional goals on NTR (net tuition revenue) is often a top priority for universities – especially at the most tuition-dependent institutions. The strategy for reaching those goals requires collaboration between Admissions and Marketing; however, at many universities, those relationships are fraught. And at some – they are nonexistent. In this episode Jaime talks with her colleague and friend Brent Shock, the VP for Enrollment Management and Student Success at Miami University, about their successful partnership.Key takeaways from from this episode include:Understanding the symbiotic relationship between Admissions and Marketing and the risks that come when the two...
2022-07-0144 minThe Application with Allison TurcioEpisode 7: The Power of Personalized Discovery in the Student ExperienceNetflix offers 6K+ shows and movies, TikTok has over a billion videos, and the Washington Post publishes over 1,000 stories, videos, and graphics per day. The volume of content is overwhelming which is why personalized discovery through the FYP, Netflix’s suggested shows and the Washington Post’s “what to read next” feature is essential to keep audiences engaged.Other social giants are catching on, which is why you see “suggested posts” more than ever on Facebook and Instagram and why your Twitter feed is showing Tweets based on topics instead of just from those you follow.The overwh...
2022-06-2859 min
Higher Ed PulseThe Brewstorm Episode 2: Hosting Memorable Student Recruitment EventsIn this episode of The Brewstorm, we discuss how you can make your recruitment event a talking point on social channels and leave a lasting impact on attendees. Spoiler alert, a standard intro speaker and some small breakouts aren’t enough! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective studen...
2022-06-2240 minMission AdmissionsEpisode 3: Understanding Your Audience, Content Marketing Strategies, and Being a Working MomOn the latest episode of the Mission Admissions podcast, Jeremy sits down with Adrienne Barnes, a well-known content strategy and customer research expert.Adrienne talks about the state of content marketing, how understanding your target audience helps you create more effective content, and why change can be such a big hurdle. She also offers tips on how to become a better writer, and shares insights about her life as a female entrepreneur and working mother. This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better en...
2022-06-2141 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 5: Maturing Higher Ed MarketingThere has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But that doesn’t mean that we don’t still have a lot of work to do. In this episode Jaime talks with Jamie Ceman of Chapman University about transitioning from a transactional and reactive model of marketing to a high-performing, data-driven model that leverages best practices to move a university forward. Key takeaways from from this episode include:What is a marketing maturity model and why is it va...
2022-06-1748 minHigher Ed PulseEpisode 126: How Higher Ed Should Think About TikTokOn this week’s episode of The Enrollify Podcast, Zach chats with Kyle Campbell, founder of Education Marketer, about why higher ed has been so slow to adopt TikTok and how higher ed should be thinking about TikTok.Zach and Kyle riff on the opportunity that exists for higher ed marketers to grow their personal brands on platforms like Twitter and LinkedIn and how the growth of one’s personal brand directly impacts the growth of the institution. This week’s episode is brought to you by - Unibuddy - the leader in peer-to-peer marketing from st...
2022-06-161h 03
Higher Ed PulseThe Brewstorm Episode 1: Starting and Maintaining a Student-Run PodcastIn this episode of The Brewstorm, Zach, Shane and Dan discuss what it could look like for an institution to start and maintain a student-run podcast that actually recruits qualified students. What we're after is TRANSPARENCY! But how do you achieve that while also letting your students run the show? If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swa...
2022-06-1550 minThe Application with Allison TurcioEpisode 6: The Power of Search & Discovery in the Student ExperienceIn this episode, Corynn and Jeremy Martin, Director of Digital + User Experience at Cincinnati, talk about “easy disqualifiers,” the power of search, and the age of discovery. Each of these elements contribute to the student digital experience and, when done correctly, can remove friction and contribute to better outcomes on your website. The two also discuss:Campus-wide website projects & governance The concept of “easy disqualifiers”Why high-quality search functionality mattersThe age of discovery and what it means for higher ed contentThis episode is brought to you by Rah Rah- a Community Engagement system that provides a simple sol...
2022-06-141h 02Mission AdmissionsEpisode 2: Pouring Into Yourself and Other PeopleBryant, Kevin Durant and Steph Curry, and now works with executives at Fortune 500 companies such as Pepsi, Starbucks and American Express. Stein offers tips on handling burnout, self awareness, public speaking, managing your to-do list and more. They also have a lengthy conversation about how to be an effective leader in 2022, and Alan explains how everyone can lead regardless of their title.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.This episode is...
2022-06-0758 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 4: What Do You Wanna Be When You Grow Up?As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and cracking the secret to their longevity. From a working class background, she had no idea what marketing was or that it was a field that perfectly blended both art and science. In this episode, Jaime talks with Kin Sejpal, the newly appointed CMO for University of Redlands and a fellow first-generation college student about their experiences rising through the ranks in higher education.Takeaways for this episode include:- How to gain the skills you need for a CMO role...
2022-06-0349 minHigher Ed PulseEpisode 125: How to Package and Promote a Unique Set of Majors — The Story Behind RIT’s New Economy MajorsOn this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Creative Services at the Rochester Institute of Technology, to discuss RIT’s recently launched “New Economy Majors.”Kin shares the story behind how (and why) the leadership team at RIT decided to select 12 majors from a variety of schools and colleges and repackage these programs as “New Economy Majors.” None of RIT’s New Economy Majors were actually new majors. Kin dives deep into the importance of packaging in higher education marketing — the “5th P” in th...
2022-06-0258 min
Higher Ed PulseFanatical Fridays Episode 54: How to Ask Better Questions to Get Better Student StoriesEvery enrollment manager knows how important authentic student stories are to the student recruitment process. Prospective students want to know what current students think of your institution — full stop. But sourcing great student stories can be challenging. On this week’s episode of Fanatical Fridays, Mickey and Zach brainstorm simple, creative, and effective strategies for finding the best student stories and facilitating interviews that enable these stories to be captured and leveraged. Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services...
2022-05-2725 minMission AdmissionsEpisode 1: Treating Everybody Like They’re the Most Important PersonJoin host Jeremy Tiers in the premier episode as he chats with Minnesota Timberwolves and Lynx’ Vice President of Fan Experience, Jeff Munneke. The two discuss creating positive experiences, the importance and ROI of consistently engaging and building personalized relationships, analyzing real time data from different audiences, effectively collaborating with multiple groups or departments, as well as hiring and training new staff, and ways to make everyone feel valued.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and incr...
2022-05-2446 minConfessions of a Higher Ed CMO — with Jaime HuntEp. 3: Mixing Business with MeasureAs marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be really challenging. In this episode, analytics and measuring guru Josh Dodson gives practical tips for measuring ROI in a way that helps determine the effectiveness of tactics but also helps justify marketing spend. Takeaways from this episode include:why measuring ROI is importanttips for creating a measurement planpractical guidance for tracking attributionadvice on how to use the data you uncover to make decisionsa deep dive into the KPIs you should consider measuring
2022-05-2048 min