Shows
Mission AdmissionsEp. 25: Game-Changing Advice For Higher Ed Content MarketersOn this episode, Jeremy is joined by Olivia White, Senior Assistant Director of Marketing & Content Strategy for St. Lawrence University. Olivia shares valuable insights and strategies to help higher education marketers understand the value of utilizing current students in their marketing, messaging, and social media campaigns. She also shares some pros and cons of working remotely. Key takeaways include:10:30 - The process of building and growing a student marketing team 19:02 - Challenges when it comes to managing current students22:00 - The content that prospective students can’t get enough of29:04 - Con...2023-07-0446 min