Shows
Talking TacticsEp. 3: Saving a Master’s Program With a Simple Paid Keyword ChangeShane Baglini, Senior Director of Marketing and Recruitment for the Division of Graduate and Continuing Education at Muhlenberg College joins the show to share how a simple paid keyword change saved a master’s degree from almost being discontinued. He and his team boosted lead-to-inquiry conversions by 241% and took the program from zero enrolled students to blowing almost 50% past their break-even enrollment target.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.Register for...2023-06-2718 min