Shows
Higher Ed PulseLive from AMA: Hot Takes on Higher Ed BrandingIn this episode of The Enrollify Podcast, Zach Busekrus sits down with Joseph Master and Jamie Ceman (AMA Higher Ed's Marketer of the Year) from RW Jones Agency for a discussion on the future of branding in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education in Chicago, Illinois. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the mont...
2023-12-1220 minHigher Ed PulseLive from AMA: How ChatGPT Helps You Work Smarter, Not HarderIn this episode of The Enrollify Podcast, Zach Busekrus is joined by Devin Purgason, Executive Director of Marketing at Forsyth Technical Community College, for a discussion on leveraging Generative AI tools to work smarter and not harder. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a p...
2023-12-0715 minHigher Ed PulseLive from AMA: Why Social Listening in Higher Ed Really MattersIn this episode of The Enrollify Podcast, Zach Busekrus is joined by Katlin Swisher from Campus Sonar and Lisa Baer from Rosalind Franklin University of Medicine and Science, for a discussion on the importance of social listening in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and w...
2023-12-0522 minHigher Ed PulseEp. 169: Should University Brands Be Franchised? (And Other Exciting Ideas with Steve Kerge of Spark451)In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole. For more than 20 years, Steve worked in enrollment management for Adelphi University, NYU Polytechnic, Hofstra University, and NYIT. In fact, his strategic leadership at NYIT helped raise freshman enrollment by as much as 25 percent.In this conversation, Zach and Steve riff on how the enrollment management and marketing and communications units of the future should be structured, what h...
2023-10-0549 minHigher Ed PulseEp. 151: How to Know When It’s Time to Bring Your Marketing In-HouseIn Episode 151 of the Enrollify Podcast, Zach Busekrus interviews Shane Baglini, Director of Marketing at Muhlenberg College.Shane shared some remarkably valuable insights around the state of graduate program marketing including and shared details about how he and his team are differentiating their spend and communications strategy.Shane discusses why Muhlenberg College decided to fire their agency and bring their digital marketing efforts in-house, how Muhlenberg College uses keyword research to inform the positioning of their graduate programs (even when they can't change the name of the program itself), and how Muhlenberg College differentiates itself...
2023-04-1347 minHigher Ed PulseEp. 149: How to Use AI to Analyze Your Data and Get More out of Your Higher Ed CRMWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 4, Ardis and Zach are joined by Element’s Chief Technology Officer, Petar Djordjevic for a conversation on how Element is using AI t...
2023-03-2350 minHigher Ed PulseEp. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AIWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 3, Ardis and Zach are joined by JC Bonilla, Element451 Board Member and the Chief Data Officer at Vayner Media, for a conver...
2023-03-1653 minHigher Ed PulseEp. 147: How Higher Ed Can Leverage ChatGPT for Marketing and Student RecruitmentWelcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 2, Ardis and Zach use ChatGPT in real time to brainstorm marketing and admissions campaign ideas for colleges and universities. You’ll learn:
2023-03-0945 minHigher Ed PulseEp. 146: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 1 you’ll get a crash course on what ChatGPT is and why higher ed marketers and enrollment managers should care about this revol...
2023-03-0247 min