Shows
Marketing MovesAwards Events for B2B Growth: Ft. Kelly Keefe (ERC)Building a great workplace is key to attracting and retaining top talent. Kelly Keefe, President of ERC, helps company leaders build their workplaces through thought leadership, comprehensive data, and HR solutions. Through ERC’s awards program, NorthCoast 99, Keefe and her team collect data to see what top performers are looking for when it comes to workplace culture. In this episode, Kelly talks with VividFront’s CEO, Lisa Perry Kovacs, about how to keep an award program credible, how it’s an effective marketing tool, shifts in talent attraction and retention, and how awards events help B2B organizations to grow.2024-01-0825 min