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The Ethical Marketing PodcastEthical Marketing Podcast - 12 - Stuart talks to Jamie Barnard, CEO of CompliantWelcome to our latest podcast , in this episode Stuart chats to Jamie Barnard, CEO of Compliant, a SaaS technology company that helps advertisers, agencies and publishers simplify data compliance across the media supply chain.
About our guest:
Jamie plays a key role in the vanguard shaping emerging regulations that impact performance marketing and digital innovation. He is one of the industry’s most vocal advocates for responsible media, and is recognised internationally as an expert in law, privacy and public policy. Jamie is a popular speaker on the global stage, delivering thought-provoking speeches for the like...2023-11-3030 minThe Ethical Marketing PodcastEthical Marketing Podcast - 11 - Stuart talks to Adele Ward Marketing Director of EcotoneWelcome to our latest podcast , in this episode Stuart chats to Adele Ward from Ecotone, if you read the webpage you'll have been aware of Ecotone.
About our guest:
Adele is Marketing Director at pioneering sustainable food company Ecotone UK, which owns change-making and market-leading brands Clipper Teas, Whole Earth, and Kallo.
An accomplished and commercially-savvy marketeer, Adele’s expertise stretches across strategy development and brand building for both national and challenger brands. She Specialises in the full breadth of marketing from consumer and category insight to full 350 activations.
No stranger to t...2023-11-0230 minThe Ethical Marketing PodcastEthical Marketing Podcast - 10 - Stuart talks to Anne Coghlan, COO and co-founder of Scope3Welcome to our latest podcast and apologies its been a while since the last one, Sian, Andrew and I have all been flat out, them with some very interesting projects, and me with lots of other pieces of work, but when the chance came up to speak to Anne Coghlan, COO and co-founder of Scope3 I wanted to have a chat with her!
About our guest:
Anne is the founder of tech firm Scope3, which is creating a blueprint that every industry can use to decarbonise. After launching it in 2022, she has turned it into...2023-07-0728 minThe Ethical Marketing PodcastEthical Marketing Podcast - 9 - Andrew Susman from the IAE Interview and Sian, Stuart and Dr Andrew Lumsden-Groom talk about what they liked/didn’t like in ethics and ethical marketing in 2022!Welcome to the first podcast of 2023!
Sian Conway-Wood, Stuart Mitchell and Dr Lumsden-Groom talk about what they liked and disliked about 2022 in terms of ethical marketing and ethics in general. We also have our interview with Andrew Susman COO of the Institute of Advertising Ethics. We recorded this interview last year, and I can only apologise to Andrew that it took so long to get out - we've had 2 Prime Ministers since this was recorded!
About our guest:
Previously, Andrew Susman co-founded and served as the CEO of Studio One Networks. Studio One h...2023-02-0357 minThe Ethical Marketing PodcastEthical Marketing Podcast - 8 - Sian and Andrew talk about #ShopEthicalInstead their ethical alternative to Black Friday!We're back after a bit of a break and in this episode, Stuart talks with Sian Conway-Wood and Dr Andrew Lumsden-Groom about their ethical alternative to Black Friday, Shop Ethical Instead. Here's some more info!
#ShopEthicalInstead is a positive alternative to Black Friday - encouraging people to support small, ethical and sustainable businesses throughout the holiday season.
Organised by #EthicalHour - the world’s first and largest support community for ethical SMEs, #ShopEthicalInstead is now going into its 5th year and is set to be bigger and better than ever!
Having weathered the pa...2022-11-0131 minThe Ethical Marketing PodcastEthical Marketing Podcast - 7 - Dr Rebecca Swift Interview Pt 2 and Sian, Stuart and Dr Andrew Lumsden-Groom talk about crisis managementThis podcast features part 2 of our interview with Dr Rebecca Swift from Getty Images.
Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about his role as a crisis manager, why an ethical company needs to think about this, and why it's something all businesses, no matter their size should be aware of.
About our guest:
Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock
Rebecca joined the photography industry over 20 years ago and was one of the founding members of the...2022-06-0358 minThe Ethical Marketing PodcastEthical Marketing Podcast - 6 - Dr Rebecca Swift Interview Pt 1 and Sian, Stuart and Dr Andrew Lumsden-Groom discuss OatlyThis podcast features part 1 of our interview with Dr Rebecca Swift from Getty Images.
Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about Oatly's marketing, what they did, and what we feel they could have done better.
About our guest:
Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock
Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.
2022-04-2954 minThe Ethical Marketing PodcastEthical Marketing Podcast - 5 - Sian, Stuart and Dr Andrew Lumsden-Groom discuss the crisis management and marketing behind Spotify’s troublesThis podcast is dedicated to one thing, the way Spotify has handled their comms recently.
Sian Conway-Wood, and Stuart Mitchell chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about why Spotify have one what they did, and what we feel they could have done better.
We'd love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get in touch here.
2022-03-1859 minThe Ethical Marketing PodcastBonus Episode- Sian’s book launch interviewPodcast co-host Sian Conway-Wood has a new book out this week! Back in our first podcast I said we'd have Sian back when her book was out, not knowing then she'd become such an important part of the podcast! So we took the opportunity last week to get on a call and have a bit of a chat about her new book.
Buy Better, Consume Less: Create Real Environmental Change
If you are interested buy here from bookshop.org.
2022-02-1723 minThe Ethical Marketing PodcastEthical Marketing Podcast - 4 - Roundup of 2021, Peloton and new co-host!This podcast Stuart is happy to introduce his new co-host Sian Conway-Wood! In a nice piece of symmetry Sian was our very first guest, and is now back to co-host on this slightly new format podcast!
Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour and director of 181St Street.
We chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about the recent Peloton ups and downs and what he felt they did well and not so well.
Sian and Stuart then go over some o...2022-01-3152 minThe Ethical Marketing PodcastEthical Marketing Podcast - 3 pt 2 - Ben Downing from Havas Media Group on ethics, VR in marketing, and so much moreThis podcast Stuart is on his own and chats to Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships for Havas Media Group, in an interview which was so interesting and covered so many things that I've had to split it in two parts, this is part 2!
Ben, previously Global Head of Programmatic at Havas, has led the roll out of Havas' Social Equity Marketplace, and has an interest in all things marketing, ethics and many more things as we discover.
Sites mentioned in the podcast, that you should visit!
Havas Media...2021-12-1539 minThe Ethical Marketing PodcastEthical Marketing Podcast - 3 pt 1 - Ben Downing from Havas Media Group on ethics and the future of digital advertising, and so much moreThis podcast Stuart is on his own and chats to Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships for Havas Media Group, in an interview which was so interesting and covered so many things that I've had to split it in two parts, so I'll release part 2 next week hopefully!
Ben, previously Global Head of Programmatic at Havas, has led the roll out of Havas' Social Equity Marketplace, and has an interest in all things marketing, ethics and many more things as we discover.
Sites mentioned in the podcast, that you s...2021-10-2747 minThe Ethical Marketing PodcastEthical Marketing Podcast - 2 - Richard Wilson from Stop Funding Hate about Ad Placement and so much moreThis month Hannah and Stuart chat to Richard Wilson from Stop Funding Hate about Stop Funding Hate GB News and Ad Placement as well as a whole host of other topics.
Richard is the Director and co-founder of Stop Funding Hate, and sits on the Board as an Executive Director. He previously worked in fundraising for Amnesty International UK and the Child Poverty Action Group, and has been involved in human rights campaigning since 2001. Richard is the author of two books – Titanic Express (2006) and Don’t Get Fooled Again (2008).
Sites mentioned in the podca...2021-07-2355 minThe Ethical Marketing PodcastEthical Marketing Podcast - 1 - Sian Conway-Wood on Greenwashing and other ethical goodies!This is our very first podcast! Apologies for some of the sound issues, we will hopefully have them all ironed out by podcast 2. This month Hannah and Stuart chat to Sian Conway-Wood about greenwashing and a whole host of other topics.
Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour.
She is an ethical marketing strategist who helps Big Why business founders start and scale businesses which change the world. As Founder of #EthicalHour she unites a community of over 61,000 changemakers online to support each other and grow the e...2021-06-111h 06