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Showing episodes and shows of
Gen@prehook.com (Jeremy Biron, Gen Furukawa)
Shows
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty
HIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy7:16 - On zero-party data vs. first-party data--and why you want both!10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.22:02 - How to effectively use automations of campaigns to drive email revenue23:37 - How Omnisend differentiates from Klaviyo29:01 - iOS 15 and the impact on email marketingReady to put these personalization strategies into practice? G...
2021-07-12
37 min