Shows
Great SamaritansCadbury with Nomsa ”then they just melt and disappear” L. MlamboLifelong Cadbury pro Nomsa drops the bomb on us (which we should have expected) that American Cadbury is trash compared to the English stuff. Then she helps us concoct a plan to pull American Cadbury out of the gutter. At some point Spice Girls become Spice Women too.
2022-06-2738 minGreat SamaritansMonster Energy / Heinz with Liz ”It tastes like a Fanta, and I just wanta” BennettTo close out season 1, Liz Bennett joins us for a special 1.5 parter! Not only do we infiltrate college campuses for Monster, but we summon a Monster x Heinz co-branded product. No spoilers but It NEEDS to exist.
2022-05-2945 minGreat SamaritansHeinz Ketchup with Billy ”Where’s that soup coming from?” DeClercqWe get into Elon Musk, whether or not we're living in a simulation, and Billy's favorite way to eat 'chup (it's weird). And of course: we figure out how Heinz can grab even MORE of the ketchup market share.
2022-04-1041 minGreat SamaritansPringles with Kelli ”Locked & loaded on our man upstairs” JohnsonLoyal Pringles evangelist Kelli helps us propel Pringles to the top with a retail concept that you will think about in your dreams... We also re-imagine the un-recyclable tube and smear Doritos for cutting people's mouths.
2022-03-2851 minGreat SamaritansPeanut M&Ms with Sophie ”I just put more in my mouth” SavidesSophie picked a heavy hitter and then helped us generate some heavy hitter solutions to their heavy hitting problem. Crows are trained and Superbowl commercials are conceived.
2022-03-1445 minGreat SamaritansFrosted Flakes with Veronica ”I love my fake family” PowersFor the first time in GS history, we interview someone who was in a national commercial for the brand of the episode! We take on the glaringly obvious issue that holding Tony the Tiger in the #2 spot... It starts with a "G".
2022-02-2746 minGreat SamaritansTrader Joe’s with Kaley ”wanting the cashier to make conversation” ThompsonTrader Joe's veteran and dumpling connoisseur Kaley helps us come up with yet another legitimately good idea. All I'll say is: It cures hunger and loneliness at the same time! It also involves the Sex and the City franchise.
2022-01-3045 minGreat SamaritansDare Iced Coffee with Alexander ”We love our milky” RichardsMatriphagy is the consumption of the mother by her offspring. What does this disturbing behavior have to do with Dare Iced Coffee? Well, I can't tell you here in the description, but I'll just say this: sometimes you have to go for glory over dollars...
2022-01-1640 minGreat SamaritansCANN Social Tonics with Melanie ”take a Xanax and get under covers” LaForce and Sara ”ya know, like when you give your cat medicine” MillerOur first Cannabis-laced product!
We leverage the brains of one cannabis-consumer (Melanie) and one cannabis-industry pro (Sara) to come up with some marketing and product ideas for CANN. Weed and alcohol brands get destroyed because they're competition. #420
2021-12-2751 minGreat SamaritansSour Patch Kids with Stephanie ”Mochi? Mamma Mia!” LekeAs Stephanie says "Nothing gets the ball rolling like Sour Patch Kids". Couldn't be more true. We come up with some MONSTER product ideas, and a long-term, undercover ploy to fix Sour Patch Kids' one weakness: their tropical mix. Also, this is a historic Flu Game part two because both Jon and Thomas are sick!
2021-12-121h 03Great SamaritansLaphroaig with George and Richard from the Worst Scene/Best Scene pod!We take the WWWD (what would Wario do?) approach for this ep and explore the somehow neglected concept of mixing people ashes with liquor. We also fly our competition to the moon, literally? Not making any guarantees... but yes we do.
2021-11-151h 10Great SamaritansDoritos 3D with Eric ”An inconvenient Dori-truth” WiigWe come up with new products, better commercial for Matthew McConaughey, and a movie that explains the truth behind Doritos - also starring Mr. Matthew McConaughey.
2021-11-0144 minGreat SamaritansDave‘s Killer Bread with Mel ”Whippin‘ up something vicious” SternBrother Mel re-joins us to help us help Dave - the ex-shot-caller of Dave's Killer Bread. The Waynes World 2 rules are invoked, and shivs are hidden in loafs. It's a ride as wild as the story of this brand. Bust out your guitars, cuz Rock-n-roll is about to happen!!!! (Van Halen riff)
2021-10-2541 minGreat SamaritansSnack Pack with Jason ”Puddin‘ all day no kizzy” RothAre you unsure about the stability of the U.S. dollar? And are you also not sure about cryptocurrency? Jason comes up with a brilliant way that Snack Pack can solve these problems.
2021-10-1851 minGreat SamaritansCelestial Seasonings with Jake ”Don‘t edit, just forget it” FallonFormer Celestial Seasonings tour guide Jake helps us give the company a makeover. Why was this necessary? Its too juicy for this description! A weird cult and aliens are involved!
2021-10-1058 minGreat SamaritansMr Pibb with Jack ”Extra Bigger” HutseyIs Mr Pibb just imitation Dr. Pepper? Jack explains why it simultaneously is and isn't. To make Pibb Xtra as popular as it once was, they should distribute it more widely right? WRONG. Make it impossibly exclusive. Radicalized deets in the ep.
2021-10-0450 minGreat SamaritansGoldfish with guest co-host Laura ”I always say ‘more flavors‘” Maynard and Jon playing Mel!*SPECIAL LOST EPISODE RENEWED!!! My brother Mel was the original guest on this ep, but his audio got messed up, so Jon came on and tried to guess what Mel said! Without giving too much away, Boban and Toby get a five year deal! And we flavor blast each-other!
2021-09-2748 minGreat SamaritansKrispy Kreme with Avery ”I think my belt is gonna come off” BrooksKirspy Kreme's stock has gone down 20% in the last 3.5 months. Avery helps us get people back in Krispy Kreme's factory stores to taste their donuts fresh. 3D printed donuts are involved.
2021-09-2045 minGreat SamaritansOutshine Fruit Bars with Victoria Edel and Hayley Schueneman - Outlive, Outlast, OutshineThe Gold-plated Girls themselves help us solve the issue of freezer-burn, demolish Good-pops, and figure out how to make new customers remember Outshine forever.
2021-09-061h 01Great SamaritansDiet Coke with Paula Skaggs + Josh Linden "When words fail, Coke speaks"Paula and Josh help us create ANOTHER viral phenomenon for Diet Coke to use to hit millennials. Plus, we get to the bottom of Diet Coke Sweetened with Splenda...
2021-08-3059 minGreat SamaritansJust Egg with Kim "A Nice Hot Breakfast" IhemeKim helped us craft a 3-pronged approach (marketing, product development, and packaging) that we're pretty sure could make Eat Just, Inc. a double unicorn by surpassing $2 billion net worth. WARNING: You'll never think about celeb endorsements in the same way after hearing this ep.
2021-08-2346 minGreat SamaritansPop-Rocks with Andrew "You should just sell these" ContreresAndrew lends lends us his no-nonsense perspective to help us craft a sales strategy that will get Pop-Rocks in more old stores. Calling all skaters, we're hiring!
2021-08-1633 minGreat SamaritansHormel Pepperoni with Bri "My dog is as regal as I am" WoodsKansas City's own: Bri helps us come up with innovative new 'roni products. Some are fun for the family room and some... are fun for the bedroom.... And one involves an exploding packet of ketchup - SPLAT!
2021-08-0946 minGreat SamaritansSprite with Hannah "You know who I am" HirschHannah helps us cover ALL the bases and some in this jam-packed episode. New Jingle? Check. New can design? Check. Brilliant marketing contest where everyone gets a shot at (not gonna spoil it)... Check!
2021-08-0225 minGreat SamaritansPublix PART 2 with Kim "They'll kill your parents" PerryOur Publix series headliner Kim helps us add to their deep catalogue of emotionally evocative commercials. Dogs might die. No one is safe.
2021-07-2539 minGreat SamaritansPublix with Owen "I really got screwed" WilsonWithout spoiling too much about what may or may not have happened with Owen, I'll say this: Jon levitates in this episode. Literally and figuratively.
2021-07-1933 minGreat SamaritansCheez-It (PART 2) with Chad "I am God"HallIn the Yang to Part 1's Yin, we all channel our inner simps to come up with a punk-rock twist on Cheez-it snacks. We may or may not use CRISPR technology to achieve our goals.
2021-07-1249 minGreat SamaritansCheez-It (PART 1) with Alec "Not now, not tomorrow" HerrIn our first two-parter yet, we (Jon and Thomas) admit to being simps in high school, and that Alec declared that he has been a non-simp for his entire life. This helps us put Goldfish in their simp-place. Alec also hits a home-run with his wordplay based new product ideas.
2021-07-0547 minGreat SamaritansA Little Sumpin' Sumpin' with Paula "I'm a functional person" HarringtonWe uncover Heineken's deepest and darkest secret - and use it to propel Lagunitas Brewing Company right to the TOP where it should be! Plus Paula and Jon reveal what restaurant servers are actually thinking!
2021-06-2859 minGreat Samaritans22ND EPISODE SPECIAL! WE DID IT!!!To celebrate hitting the milestone of 22 episodes, Jon and Thomas take read some fan emails and revisit some past episodes to explore missed opportunities! Queue the fireworks!
2021-06-2141 minGreat SamaritansPEZ with Marino "Easy as 1, 2, Pez" KorellisMarino has a golden, collector's PEZ dispenser, Thomas has one with a broken head that looks like a glob of toothpaste with eyes. Jon has nothing. Despite these glaring gaps of experience, we came up with amazing ideas like having the emoji version of you as the dispenser head. Also Pez-water.
2021-06-1439 minGreat SamaritansTotinos Pizza Rolls with Sam "I want COLORS!" FrancisSam helps us solve all of Totinos' problems: the fact that they're ugly, their bland online presence, and of course, the mouth burning issue. Also, he share's his ultimate dippy experience.
2021-06-071h 08Great SamaritansNutty Buddy/Bars with Sami "Guess whose back in the house" WhiteLifelong Little Debbie Lover Sami White goes unconscious (metaphorically) spitting brilliant ideas for Nutty Buddy (the snack formerly known as Nutty Bars). Theres one for every season! Plus we figure out how to bring Little Debbie from bronze to gold in the U.S. snack charts.
2021-05-3057 minGreat SamaritansSnyder's of Hanover Pretzels with Cousin "One-take"JoannaHow do you eclipse being number 1 in the WORLD? By further smashing number 2 of course! Cousin Joanna pulled from her lifelong love of Snyder's to help us do this. We combine the lessons from an Amazon reviewer and Gestalt therapy for one groundbreaking concept. And Joanna details her impressively involved pretzel consumption rituals. Get your crunch on.
2021-05-2448 minGreat SamaritansCombos with Alex "We don't have to know ALL the answers" ShaverEverything tastes better when it's fired at you with a t-shirt cannon from a monster truck. Alex helps us leverage this knowledge to SIGNIFICANTLY advance Combos' social media following.
2021-05-1753 minGreat SamaritansGushers with Avery "It's all the same food paste" LeeHave you ever wanted to take a bite into a MEGA gusher? That's what we thought. Can Betty Crocker reach a wider audience by filling these mega gushers with... naughty ingredients? That's what Avery Lee helps us figure out!
2021-05-101h 02Great SamaritansHäagen-Dazs with Sarah-Marie "Dark, F'd up, and Delightful" DegniSarah-Marie comes up with a plan that will help actors get exposure WHILE spreading the joy of Häagen-Dazs ice cream! Also, we have a special baby guest!
2021-05-0338 minGreat SamaritansJif with Derek "Nasty little sugar boy" MartzPeanut Butter lifer Derek helps us help Jif expand in China and your child's art class??? Why though? Also what's a Peanut Butter Platter? Only one way to find out...........
2021-04-2648 minGreat SamaritansFunyuns with Jon "Biscuits and gravy HOLY COW!" PlesterJon helps us breathe new life into the stale, Funyuns brand. We brainstorm flavors, marketing, packaging, and even the name snack! And, what? A De La Soul collaboration?! Yup...
2021-04-1849 minGreat SamaritansRed Bull with Katy "HEYOOO - Look at this!" JacobsLongtime Reb Bull devotee Katy helps us come up with a brand new social media PLATFORM?!!? for RED BULL!?!? Plus Jon races a barracuda! Why? Find out!
2021-04-1252 minGreat SamaritansBrisk with Derry "Beyond your vocabulary" QueenChicago Drag Legend Derry Queen helps us put a new twist on "spilling the tea". We also concoct a new drink made of Jon's favorite soda and DQ's favorite thirst quencher.
2021-04-0552 minGreat SamaritansPillsbury with Laura "I want shapes" MaynardPillsbury cinnamon roll enthusiast Laura presents her impassioned argument that the company should capitalize on their two aces and lose all of their failing jacks (we're looking at you cake mix). Plus: we explore their opportunity to capitalize on mid-lake housing.
2021-03-2959 minGreat SamaritansFig Newtons with Geoff "did you pet the top?" LittleGeoff and his unflinching stance on smooth foods helps us bring Fig Newton back to the limelight. And we dig deep to realize how we can all better ourselves by doing "the hard part".
2021-03-2156 minGreat SamaritansGerolsteiner with John "tap dancing down my throat" RandallAmateur foodie John Randall helps us craft a plan that will help this very German mineral water brand blow up in the U.S. Is that Rammstein I hear...?
2021-03-141h 08Great SamaritansReese's with Edgar "I'm kind of a BIG fan" NevarezLong-time Reese's devotee Edgar helps us come up with outside-of-the-box product ideas (we revolutionized tuna) and an ad campaign that will make any dog-lover cry.
2021-03-0745 minGreat SamaritansBragg Apple Cider Vinegar with Alex "I drink it over the rocks" PrichodkoWe discover why Paul and Patty Bragg are doing so well, mentally, spiritually and physically (it's their proximity to mother). Plus Alex commits to the name of one of his future sons!
2021-03-0148 minGreat SamaritansLa Croix with Miles "Give Me That Problem" PotterMiles helps us hatch a complex, time-traversing, and necessary plan to help La Croix take back its market share! Press 5 for crepe mix.
2021-02-2259 minGreat SamaritansSunny D with Janelle "Call to Activists" BlasdelMarketing professional Janelle Blasdel helps us steer Sunny D in the right direction. Greta Thunberg and bottle-cap solar panels are involved.
2021-01-161h 07Great SamaritansPowerade with Andrew "F**k you, this is brilliance" LemnaFormer athlete (to some extent) Andrew Lemna goes out of his mind generating brilliant ideas for his favorite sports drink brand.
2021-01-1647 minGreat SamaritansSabra with Matt "the bros want their hummus" MacLeanWe utilize Matt's extraordinary hummus experience to fuel new ideas for Sabra. What role does Danish furniture play in this story? Listen to find out.
2021-01-1644 minGreat SamaritansWhite Claw with Sydney "put it near the baby clothes section" BackOur first episode! We explore the many untapped markets for America's favorite hard seltzer. We also discover some innovative ways to refresh the brand. Curious about Milk-claw? Give this ep a listen!
2021-01-1547 min