Shows
Personal Injury Mastermind306. Speed + Tech: How Kurtz Riley Built an Explosive PI Firm in 12 MonthsWhen most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how Kurtz Riley transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive pre-litigation strategies, learn how they've built systems where velocity and technology amplify each other.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In just 12 months, Kurtz Ril...2025-01-0220 min
Personal Injury MastermindBonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews)Most PI firms handle settlement planning and lien resolution in-house, creating bottlenecks and frustration at the most critical stage of client experience. In this episode of Personal Injury Mastermind, Jason Lazarus and Brian Adair reveal why specialized expertise in these areas doesn't just save time and money - it transforms client satisfaction and drives better reviews.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. We discuss:
Why the final settlement experience makes or breaks client reviews
How ear...2024-12-2019 min
Personal Injury Mastermind278. RJon Robins, How to Manage a Small Law Firm — From Pain to Profit: Building a $10M FirmRJon Robins, the mastermind behind "How to Manage a Small Lae Firm" (@howtomanageasmalllawfirm), has helped over 600 law firms across the country transform from struggling practices into profit-generating powerhouses. He has worked with firms ranging from startups to $30 million operations. As a former insurance defense counsel, he’s been in the trenches with law firms of all sizes. His programs have a three-year waitlist. In this episode - you get to cut the line.We're pulling back the curtain on what it really takes to run a successful PI firm in today's cutthroat market. He ex...2024-09-1253 min
Personal Injury Mastermind276. Michael Mann, Scale Marketing — Data-Driven Domination: Orchestrating Your Legal Marketing SymphonyWith decades of experience spanning traditional and digital advertising, Michael Mann shares his cutting-edge strategies for personal injury law firms aiming to dominate their markets.Michael, Senior Account Strategist at Scale Marketing, introduces us to the concept of the 'Symphony of Media,' teaching how to orchestrate a perfect harmony of traditional and digital channels for maximum impact. He challenges the conventional wisdom of ad frequency, revealing the sweet spot that balances effectiveness with budget efficiency. And Michael explains why being genuine could be your secret weapon in attracting clients in a saturated market...2024-09-0535 min
Personal Injury Mastermind274. Greg Sobo, Sobo & Sobo — Hush Money: Downplay Settlement Value, Win ClientsGreg Sobo (@sobogreg) stands out as a living example of how quiet marketing can speak loudly in a crowded market. The managing attorney at Sobo & Sobo (@sobosobolp) is the mastermind who turned a small family practice into a three-state legal powerhouse with over 60 attorneys. Greg explains why avoiding the numbers game might be your best bet, how lean in-house marketing teams can help you achieve your goals, and strategies for futureproofing your firm.Hear Chris Dreyer live at PIMCON, the first-ever PIM ConferenceSeptember 15 - 17 | The Phoenician | Scottsdale, AZWebsite a...2024-08-2925 min
Personal Injury Mastermind272. Gary Yordon, SP Media — Shouting to Storytelling: The Quiet Power in Legal Ad CreativeIn a world of loud, aggressive personal injury advertising, what if the key to explosive growth is... being quiet? Ten-time Emmy Award winner Gary Yordon reveals a revolutionary marketing approach that's helping PI firms quadruple their caseloads without breaking the bank.With decades of experience in political campaigns and media strategy, Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising.Discover why the biggest spenders aren't always the biggest...2024-08-2231 min
Personal Injury Mastermind270. Frank Azar, Franklin D. Azar & Associates — From TV to Trials: Commanding Premium Settlements in PIGet ready for a masterclass in personal injury branding with the "Strong Arm" himself, Frank Azar. As founder of Colorado's largest personal injury firm, Frank D. Azar and Associates (@fdazarlaw), Frank has been a dominating force in the legal landscape for over three decades.In this hard-hitting episode, the man behind the $11.5 million football helmet verdict and $750 million Walmart settlement shares his blueprint for success, including:
Why building a powerful brand is crucial in today's competitive market
How litigation expertise can dramatically increase your case values
The secret to scaling your firm while...2024-08-1539 min
Personal Injury Mastermind268. David Arato, Lexicon Legal Content — Content that Converts: Crafting Legal Content That Actually Ranks in 2024Struggling to attract clients online? Your law firm's website might be costing you cases.Simply having a website isn't enough - learn what you need to do about it.David Arato, Founder of Lexicon Legal Content, is the legal content architect behind 300+ law firms' online success. With Google's latest algorithm shakeup, David's insights couldn't be more timely.Don't let another potential client slip through your digital fingers. Tune in now and arm yourself with strategies that will leave your competitors in the dust.Hear Chris Dreyer live at PIMCON, the first-ever...2024-08-0820 min
Personal Injury Mastermind252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar NichesLeaders don't wait for opportunities - they create them.In the uber-competitive personal injury arena, true differentiation is everything. But what does it really take to stand out and be seen as the go-to authority?Just ask trucking litigation pioneer Joe Fried, founding partner of Fried Goldberg. Long before it became a hot practice area, Joe was building his nationally renowned firm by hyper-specializing in trucking cases. An unconventional vision that drew skeptics and naysayers at first.But Joe's conviction paid off in a big way. Through total commitment to mastering this niche...2024-06-0639 min
Personal Injury Mastermind245. Chris O’Brien, CaptureNow — Toolkit: Capture Every Single Lead, Eliminate Call Wait Time and Maximize Human CapitalA missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks.What if there was finally a solution to plug those marketing leaks for good? Introducing Capture Now (@capturenowlaw) - the legal industry's first automated AI call solution that guarantees you never miss another lead.In this episode, Chris O'Brien, Co-Founder of CaptureNow, reveals how their cutting-edge technology...2024-04-1831 min
Personal Injury Mastermind244. Brent Wisner, Wisner Baum — The Billion Dollar Litigator: Preparation, Immersion, PressureR. Brent Wisner has made history.The youngest lawyer ever to win a multi-billion dollar jury verdict didn't get there by luck. It was relentless preparation. Brent Wisner, the lead trial attorney and managing partner at Wisner Baum (@wisnerbaum) reveals hard-won insights that have earned him over $3 billion for clients. The stakes are high in these long-game litigations against corporate giants. Total courtroom domination requires total immersion in every scientific and legal detail of these complex cases. And Brent goes ALL in. Brent shares how he digs into the science before committing to take on a tort...2024-04-1131 min
Personal Injury Mastermind243. Micki Love, CJ Advertising — Toolkit: 10 Figure Firm, an Expert Blueprint for GrowthWant a 10-figure firm? Know your market better than anyone. Stay on top of attention shifts quarterly.Micki Love pioneered data-driven marketing while rising the ranks at Hughes & Coleman for 23 years. She handled everything from intake conversions to leading as COO. Now at CJ Advertising (@cjadvertising), Micki brings strategic expertise on PI firm growth. She's laser-focused on results through integrated digital, video, media buying and more.Micki shares tactical advice on marketing your way to 9 and 10 figures. Learn how to staff to maximize the top 5% of cases. Hear messaging needed to st...2024-04-0430 min
Personal Injury Mastermind242. Angel Reyes, Reyes Browne Law — $1B and Counting: Managing and Marketing an Auto EmpireWhat fuels a personal injury law firm that has recovered over 1 billion dollars for over 50 thousand clients? Sustained excellence and fierce determination - spanning nearly 30 years.A Super Lawyer for the past 15 years, Angel Reyes has built the Reyes Browne Law Firm (@reyes.law) into a Texas powerhouse in auto and trucking cases. With over 8,000 Google reviews, he leverages a $4 million annual marketing budget to sign over 200 new cases every month.Get the keys to Reyes’ enduring impact: the pivotal role of digital marketing, the power of reviews for generating clients, and how filling the rig...2024-03-2828 min
Personal Injury Mastermind241. Tanner Jones, Consultwebs— Toolkit: Data-Backed and Results-Driven, The Digital Foundation for GrowthDeciding where to invest marketing dollars to maximize law firm growth can feel like throwing darts blindfolded. The options seem endless, while proven returns feel few. Tanner Jones, VP of Business Development at Consultwebs (@consultwebs) will help you hit your mark. With over 20 years of results-driven legal marketing experience, Consultwebs has seen it all - from the early "web business card" days to today's ever-evolving digital landscape. Tanner shares invaluable insider knowledge on new channels plus research-backed approaches to blend branding with sales activations for consistent client acquisition. You'll discover why data tracking matters more than gut decisions and...2024-03-2132 min
Personal Injury Mastermind240. Charles Buist, Spetsas and Buist — Niche Authority: How to Find and Dominate Your Legal Blue OceanWhen Charles Buist first set out, he aimed to build a boutique firm. But when he found a blue ocean of underserved clients - everything changed. Charles, Managing Partner of Spetsas and Buist (@spetsasbuist) is bucking convention and blazing a trail in underserved niches. He quickly dove into dental med-mal, helping as many clients as he could. In just three years, he has cornered the market in four states and he has no plan of stopping.If you’re ready to discover your own blue ocean — Charles charts the path forward.PIMConGet your...2024-03-1427 min
Personal Injury Mastermind239. Jack Newton, Clio— Toolkit: Legal Tech, Streamline Legal Marketing, Intake, and OperationsClio is the world’s leading legal practice management software trusted by over 150,000 legal professionals. Since creating Clio in 2008, CEO and Co-Founder, Jack Newton has spearheaded using data to make informed business decisions and choose solutions that drive long-term success. He shares his valuable perspectives on emerging industry opportunities and innovations specifically for personal injury firms. Law firm owners of any size will find Jack’s advice on growing your firm invaluable. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Ran...2024-03-0729 min
Personal Injury Mastermind238. Corey Quinn — Vertical Marketing: Explosive Growth, One Niche at a TimeIf you want to scale your personal injury firm towards nine figures — this is the growth mastermind you need to hear.In just seven years, Scorpion expanded from $20 million to over $150 million in revenue. They also employed over 900 new employees during that span. Meet the former CMO behind that incredible growth - Corey Quinn. He will reveal his proven playbook for dominating specific niches, smartly building off past success, and expanding firms with precision. The "Vertical Go-To-Market Strategist," Corey will help you rethink sequenced expansion so that you can take your personal injury firm to new...2024-02-2932 min
Personal Injury Mastermind237. Bill Pintas, Pintas & Mullins — Capture More Cases: Market Smarter, Partner StrongerDecades ago, as a young lawyer, William "Bill" Pintas could only afford $25 late-night TV spots. Today his juggernaut firm, Pintas & Mullans (@pintasmullins) boasts partnerships with 500+ top litigating firms after cracking the code on strategic marketing and alignments. Bill peels back the curtain on explosive growth tactics for PI firms. Learn how thoughtful spending, dream team partnering and customer service fanaticism can transform your case volume.PIMConGet your tickets for PIMCon HERE.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social...2024-02-2225 min
Personal Injury Mastermind236. Paul Bamert, Case Status — Client Apps: How Better Communication Leads to Raving FansImmediacy. Transparency. Realtime reviews. This is what today's on-demand client engagement looks like. Consumers expect the same seamless, mobile-first experience from attorneys that they get from top brands.Enter Case Status – the solution leading law firms rely on to transform friction-filled communication into efficient, 24/7 access. By consolidating interactions into one transparent client portal, it provides a consumer-aligned experience that earns loyalty and referrals.Paul Bamert, VP of Product Marketing, specialized in fusing business and technology to delight customers with disruptive platforms. He's here to map out the portal's real-world impact, from automation streamlining legal work to...2024-02-1530 min
Personal Injury Mastermind235. Dawn Smith, Smith Clinesmith — Cracking the Code: Specialized Firms Driving Complex Litigation at ScaleDawn Smith rocketed to success as one of the top-grossing mesothelioma attorneys in the nation, then pivoted to advocate for nursing home abuse victims. Alongside Partner Curtis Clinesmith, she grew one of the largest practices in the country - Smith Clinesmith (@smithclinesmithllp).Rejecting conventional law firm models, the duo specialized in complex cases while scaling with efficiency and boutique-firm personalization. Dawn pulls back the curtain on running a national firm with a boutique feel. She reveals proven insights on niche domination, optimizing legal tech, systemization, and realizing ambitious visions. With unrelenting client dedication, Dawn serves a...2024-02-0826 min
Personal Injury Mastermind234. Chris Massaro, TSEG — Boost Marketing ROI: Mailbox Money and Risk-Free Mass TortsStaying competitive. Embrace innovation. Gain an edge with digital marketing expert Chris Massaro (@massarochris).Over the past decade, Chris has mastered accelerating law firm growth. He leads agency The Search Engine Guys (TSEG) in dominating online presence for over 520 firms.In this episode, Chris moves beyond cost per acquisition, revealing a better measure of marketing ROI.You’ll also learn how investing in a killer intake team can reduce overall costs. And Chris shares a risk-free approach to get “mailbox money” through leveraging existing SEO assets.PIMConGet...2024-02-0128 min
Personal Injury Mastermind233. Jeff Solomon, Guardian Law Group — Data-Driven Growth: 5-Star Reviews, Better KPIs, and Legal TechJeff Solomon navigates by numbers. With over a decade of experience and 1,200+ rave reviews, Jeff reveals his proven formula for running an ultra-efficient personal injury practice that puts client outcomes first. By tracking key metrics, utilizing legal tech to accelerate recovery, and proactively capturing 5-star reviews, he's built Guardian Law Group (@MyGuardianLaw) into a client-centric machine fueled by transparency, service, and trust.PIMConGet your tickets for PIMCon HERE.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.2024-01-2525 min
Personal Injury Mastermind231. Asten Hall, Asten Hall Firm — Answer Your Calling: Build a Boutique FirmReputation. Relationships. Specialization. These are the building blocks of Asten Hall ’s thriving practice. Discover how the owner of The Asten Hall Firm (@astenhallfirm) uses a homegrown marketing approach fueled by community engagement and niche expertise to become the go-to attorney. Asten explains the organic growth strategies that delivered a steady stream of referrals, enabled her to take on complex cases, and positioned her as a top legal authority. Whether you're looking to elevate your practice, grow your bottom line, or simply gain recognition as a legal leader, Asten provides a framework.Links...2024-01-1119 min
Personal Injury Mastermind229. Happy Holidays From PIM and RankingsThis holiday season, Personal Injury Mastermind host Chris Dreyer thanks all of you for an incredible year of growth! 2024 has some major expansions in 2024 - including the first-ever Personal Injury Mastermind Conference - PIMCON - for ambitious firm owners ready to unlock the next level of success! LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io Website2023-12-2839 min
Personal Injury Mastermind228. James Helm, TopDog Law — Pt.2 Supercharged Intake: From Info Gatherers to Contract ClosersWe’re back with TopDog Law (@topdoglaw)’s CEO James Helm, a leader in personal injury advertising, generating thousands of calls every month with their 28+ person intake team.A key driver behind their rapid national growth is James’ vision to transform intake staff into contract closers through targeted sales training and technology. He shares proven methods to equip your frontline team to convert leads at a higher rate.Learn how proper CRM selection, implementing conditional logic, overcoming common objections, and a culture of accountability can accelerate your firm’s growth. James provides actionable ways to reimagine...2023-12-2253 min
Personal Injury Mastermind225. Darren Miller, D. Miller & Associates — Dream Big, Scale Smart: Unapologetic Branding, Delegation, and Mass TortsStand out from the crowd with tips from a firm owner who's been there. Darren Miller learned through trial and error; transforming a $5000 loan into a practice with 63,000 active clients. The owner of D. Miller & Associates (@dmillerlaw),he shares the wisdom he's gained from over two decades in practice. To help your firm run smoother and grow stronger, he stresses the importance of delegating tasks early so you can spend time on high-dollar activities. He explains how to get started in mass tort cases - from investing to avoiding dual rep conflicts. And shares why you should care less...2023-12-0730 min
Personal Injury Mastermind224. Brian Kent, Laffey, Bucci & Kent — Mastering High Profile Cases: Demonstrating Your ValueHigh-profile cases come with great risks and rewards. Deciding which cases to take can feel like a gamble. Over 20 years, Brian Kent , Founding Partner at Laffey, Bucci, & Kent (@lbklawyers), has taken on complex, high-profile cases for abuse and assault survivors. As head of his firm's crime victim department, he oversees teams tackling cases against public figures like Jerry Sandusky and Massage Envy. Brian has secured multi-million dollar settlements for victims nationwide and has been named a Top 100 Lawyer in Pennsylvania and nationally. He’s been through it all - tough case decisions, building a national practice, leading specialty groups. To...2023-11-3027 min
Personal Injury Mastermind223. Alreen Haeggquist, Haeggquist and Eck — Fired Up and Ready to Grow: Marketing Your WayScaling a successful firm requires marketing savvy - even when self-promotion makes you cringe. Alreen Haeggquist (@haellp), owner of Haeggquist & Eck, shares hard-won lessons from 15 years of strategic growth. She transformed $5,000 and a room in the back of her house into a thriving 7-attorney firm. This trailblazer shares her insights on bootstrapping and hustling for early revenue when launching on your own, retaining talent by finding employees who share your values, and embracing marketing like SEO, branding, and storytelling through books.LinksWant to hear more from elite personal injury lawyers and...2023-11-2325 min
Personal Injury Mastermind221. Micha Star Liberty, Liberty Law — Lessons From a Street Fighter: Trauma-Informed PracticeThink you can't get referrals from opposing counsel? Top litigator Micha Star Liberty (@michastarliberty) proves otherwise. The fierce fighter and founder of Liberty Law (@lbklawyers) explains how running a trauma-informed practice wins cases and referrals. Micha also shares her battles against courtroom bias and personal struggles with burnout. Her candid wisdom will inspire and empower you.In this Episode:
Getting referrals from behind enemy lines.
How trauma-informed testimony training strengthens any law firm.
Marketing that aligns with vision and mission.
LinksWant to hear more from elite personal injury lawyers...2023-11-0925 min
Personal Injury Mastermind220. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values (Rerelease)Jefferson Fisher (@jefferson_fisher) opened Fisher Firm (@fisherfirm) just under a year ago. By showing up exactly as himself, he has created a strong client base so big that he had to expand. Today he runs a business of 16 employees and eight attorneys. Including his father.Every decision Jefferson makes is guided by his quest to become "the most authentic law firm in Texas". He explains how core values shape everything from branding to hiring. How to appear more human, and really connect with potential clients both on and off line. And why every firm, regardless of...2023-11-0236 min
Personal Injury Mastermind217. Adam Malone, Malone Law — Boutique Firm Building: Reputation and MarketingHow can lawyers build successful practices without relying on marketing? Renowned personal injury attorney Adam Malone, Partner at Malone Law , shares 24 years of insights handling complex cases. He's won over $500 million for clients, including record jury verdicts like $24 million in Albany, Georgia. Adam even changed Georgia law, striking caps on jury awards. Though his reputation draws 5-7 daily calls, he keeps a selective caseload for deep focus. Adam reveals how he carved out an early niche, why referral fees are marketing costs, and why there's no single way to build a firm's book of business.Links2023-10-1924 min
Personal Injury Mastermind215. Sean Claggett, Claggett and Sykes — Fearless: Record-Breaking Cases, Big Data, and Maximizing ValueWhat if you could shatter ALL limits on your success? Trial lawyer Sean Claggett did just that. After a life-changing seizure in 2015, Sean became fearless. He rapidly achieved ambitions that once seemed impossible - securing one of the nation's top verdicts in 2016 and nearly $200 million for clients in just six years. Sean's secret? Courage, non-stop improvement, and a giving spirit. Partner at Claggett & Sykes (@claggettsykes), he eagerly shares proven tactics - like using big data to predict outcomes. You admire Sean's humility despite his meteoric rise. But his commitment to collaboration is what sticks with you. His story inspires...2023-10-1234 min
Personal Injury Mastermind214. Ashley Owens — Toolkit: Strategic Networking, Maximizing Conference ROIBreak out in sweat just thinking about networking? You're not alone! Ashley Owens (@ashleyassists), President of PIM (@pim_org), shares her pro tips on how anyone can work a room. Learn how to create a targeted hit list before an event, nail first impressions, and follow up in a way people appreciate! This game-changer if you dread conferences or want to maximize connections. And Ashley reveals some major announcements here at PIM!Tools in this Episode:
How to maximize your ROI when attending a legal conference.
Mistakes to avoid when making a first impression.
How to...2023-10-1032 min
Personal Injury Mastermind213. Joseph Gates, Gates Law Firm — Solid Foundations for Growth: Finances, Community, Trail SkillsTo build a successful firm from the ground up, you need a rock-solid foundation Just three years ago, Joseph Gates opened Gates Law Firm. He built his firm on stable personal finances, bolstered by a community of peers, and powered by a relentless drive to improve his craft.In today’s episode, Joseph shares the best way to prepare to open a firm and how bar associations helped fuel his growth as an attorney and a business owner. Joseph is continually improving his skills as a trial lawyer. He shares the simple, yet incredibly effective question that ha...2023-10-0521 min
Personal Injury Mastermind211. Christy Childers, Childers & McCaine — Break the mold: Find Your Squad and Shake Things UpBuck conventions and shake things up—that’s Christy Childers’ (@childersmccain) approach to building a standout legal practice. This trucking legend and founder of the Mother Truckers and Childers + McCaine wants to spark creativity and innovation in the field. How? By having “no limit experiences” that disrupt the status quo. Christy is talking reinvented CLEs, niche expertise, and next-level storytelling techniques. Unconventional approaches most lawyers would avoid, but can transform your practice when done right. Toss out predictability and break the trial lawyer mold. Christy shares her rule-breaking methods that help attorneys push boundaries and reimagine success. With insights from this...2023-09-2829 min
Personal Injury Mastermind210. Kyle Roof, Page Optimizer Pro — Toolkit: Data-Driven SEO Strategies: The Formula for First Page RankingsYou need compelling content and high rankings to get more leads from your website. Today we focus on rankings. SEO doesn’t require magic, just data and science. With patented methods and over 1 million uses of his tool, Page Optimizer Pro, Kyle Roof knows how to rank.Tools in this Episode:
How simplicity keeps Google happy,
Why you should be nailing on-page content and internal linking,
Best SEO practices for firms with multiple practice areas.
LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on soci...2023-09-2631 min
Personal Injury Mastermind209. Jack Zinda, Zinda Law Group — Purpose and Profit: Roadmap for Strategic GrowthHow can you build a successful law firm while staying true to your values? Jack Zinda provides a roadmap.As founder of Zinda Law Group (@zindalawgroup), Jack has created a firm guided by purpose beyond profitability. With a clear sense of core values, he has transformed hiring, operations, case selection and client service. The result? A firm spanning multiple states and employing over 20 attorneys.In this episode, Jack shares his strategic approach to expansion, breaking down how he evaluates new locations. We also hear how he leverages client satisfaction tracking to continuously improve. And he...2023-09-2127 min
Personal Injury Mastermind208. Gyi Tsakalakis, AttorneySync — Toolkit: Generate More Leads, Marketing Flywheel Best PracticesOn the surface, the logic is simple. To grow, you need leads. To get leads, you need an integrated marketing strategy. But understanding how the marketing flywheel is powered can get pretty complicated. Gyi Tsakalakis (@gyitsakalakis), President of AttorneySync, offers a manual on best practices for omnichannel marketing. Whether you're a high-volume pre-litigation firm or a selective litigator, his insights will help your firm dominate the competition.Tools in this Episode:
Why social media should be leveraged for brand building,
Why traditional media is still relevant,
Why your budget should inform your tactics. Not the...2023-09-1942 min
Personal Injury Mastermind206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023Get ready to level up your law firm's online presence! In this can't-miss episode, we welcome back SEO guru Nathan Gotch (@nathan.gotch), Founder of Gotch SEO Academy , for an in-depth masterclass on search engine optimization.If you want to get found and stand out in the crowded legal market, SEO is essential. Done right, it's the most cost-effective way to drive traffic, capture leads, and build authority. Whether you're new to SEO or want a refresher, this episode has tactics that work in today's evolving landscape. Invest the time. Gain an invaluable edge over the competition.2023-09-1258 min
Personal Injury Mastermind205. Suzanna Abrahamian, Suzanna Abrahamian Law Firm — Starting a Successful Firm: Reputation and RelationshipsAfter a decade of honing her skills and building confidence, personal injury attorney Suzanna Abrahamian (@suzannaesq) was ready to go out on her own. As a rising star who has recovered over $83 million for clients, Abrahamian's foundation of competence allowed her to confidently launch her own firm.The Founder of Suzanna Abrahamian Law Firm (@suzannaabrahamianlaw), she shares insights on starting a successful practice. Learn how she leveraged her sphere of influence for initial clients, identified opportunities in underserved practice areas, and prioritized open communication with clients. Abrahamian's journey demonstrates how deliberate practice over time can provide the...2023-09-0722 min
Personal Injury Mastermind204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and OperationsKen Hardison (@klhardison) saw opportunity where others saw risk. In the 1990s, advertising was taboo for law firms, but Ken recognized TV ads' untapped potential. He invested big, and his gamble paid off. His caseload exploded. Within four years he had over 60 employees and $5 million in revenue. He built not one - but two - multi-million dollar law firms. And wants to help other lawyers do the same. So Ken started the Personal Injury Lawyers Marketing & Management Association (@PILMMA) - providing training, coaching, and resources to shortcut the path to law firm growth. Ken is back for a second ti...2023-09-0528 min
Personal Injury Mastermind203. Dave Abels, Abels & Annes — Steady Growth: Adaptability and Client ServicesRunning a law firm doesn't have to come at the expense of an ideal lifestyle. Attorney Dave Abels optimized his practice for flexibility and balance. His hard-won lessons come from 30 years in the business. His insights can take your firm to the next level while avoiding unnecessary stress. The Partner of Abels & Annes shares how to adapt your marketing strategies, build strong client relationships that drive referrals, and construct a practice aligned with your ideal lifestyle.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow...2023-08-3120 min
Personal Injury Mastermind202. Joshua Lisec — Toolkit: Authority Books, Strategic Positioning and Turning Readers into ClientsYou may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO compelling that the reader wants to work with you - and only you - before they put it d...2023-08-2932 min
Personal Injury Mastermind201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating ChangeMichael Blom's career as a successful attorney has followed a winding path, full of unexpected twists and turns. He started in personal injury law, then pivoted to mass torts. When the pandemic hit in 2020, Blom once again adapted, seizing an opportunity to help businesses obtain Employee Retention Tax Credits.Partner at The Lake Law Firm (@thelakelawfirm), Blom's flexibility, and willingness to seize new opportunities, even in uncertain times, has been key to his success. As an early adopter of emerging practice areas like mass torts, Blom positioned himself as an expert, educating the public and attracting new...2023-08-2428 min
Personal Injury Mastermind200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to ConvertTo get clients - speed is everything. Individuals on Google are shopping around. Once they find your site, a 24-hour response time won't cut it. Chat is a great way to ramp up the number of cases coming into your firm. But, as Ted DeBettencourt shares with us today - not all chat services are created equal. Ted co-founded Juvo Leads (@juvo_digital). It's a boutique, human-powered, lead gen company that serves over 1,100 firms across the nation. They custom-train real people, can go off-script, and tailor the conversations to a firm’s needs.Tools in this Episode:
...2023-08-2224 min
Personal Injury Mastermind198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital MarketingTo gain an edge over the competition and accelerate growth, law firms need the wisdom of an experienced guide. Enter Jon Robinson - a decorated 15-year battle veteran of results-driven digital marketing. As SVP of Digital Media at Consumer Attorney Marketing Group (@camginc), Jon offers up the cheat codes you need to get that extra edge on the digital battlefield. Tools in this Episode:
Why geographic exclusion is a stealth tactic to unlock maximum ROI.
The right way to invest in digital marketing for guaranteed growth.
Why SEO is a 3-6 month game of patience that u...2023-08-1538 min
Personal Injury Mastermind197. Brian Glass, Ben Glass Law – Create Time Freedom: Firms That Fit Your LifestyleImagine your perfect day. Working uninterrupted from a coffee shop? Time for the kids after school? Getting to the gym? Now compare that ideal to a typical day at your firm. How much overlap is there? What if your work aligned seamlessly with your dreams?Brian Glass (@brianglassesq), Partner at Ben Glass Law (@ben_glass_law), lives that reality. His remote workdays involve deep focus and no distractions. Evenings are for family time and coaching his kids. And on weekends he's outside training for ultra marathons. We all have different ideals but know this: your dream lifestyle is...2023-08-1029 min
Personal Injury Mastermind196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay NimbleAI is transforming digital marketing. It is shifting theory on organic and local search, keywords and content creation, and even how marketing teams are structured. Forward-thinking firms have much to gain by embracing AI early on. Today, Ryan Stewart offers predictions and practical ways to harness AI. Ryan, CEO of Webris(@WebrisAgency), The Blueprint Training, and Ryan Stewart Consulting, has helped thousands of firms up their SEO game and has been a top-tier marketer for over 15 years.Tools in this Episode:
Why disruption might be good for your bottom line.
How AI can aid strategic content...2023-08-0829 min
Personal Injury Mastermind194. Dmitriy Kozlov, Influex — Never Fit In: Branding with ImpactThe best never fit in. They stand out. In a heard of firms that all shouting that they “win more” and “care more”, it pays to break with the pack and deliver a message of value. Today, Dmitriy Kozlov (@dkozlov), Chief Expression Officer at INFLUEX shows us how. Discover how to:
Uncover your origin story and infuse your marketing with authenticity to captivate your audience.
Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients.
Establish authority and credibility but sharing your expertise through content marketing.
Links2023-08-0129 min
Personal Injury Mastermind193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing LeadsDon't let that next most important case slip through the cracks. Call that lead back! Not following up is a missed opportunity to capture the leads that you've worked so hard, and spent so much money, to get. Founder and CEO of Ethen Ostroff Law ( @ethenostrofflaw ), Ethen Ostroff understands this and has developed an incredibly successful system that he shares with us today. In fact, this system is SO successful that he has partnered with Bill Hauesr of SMB Team to fulfill his vision: to place a million jobs. Ethen breaks down the exact social media strategy he uses t...2023-07-2740 min
Personal Injury Mastermind192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead ConversionsGenerating leads is only half the battle. The war to boost ROI is won only when those leads become signed cases. Many lead generation agencies supply leads and leave the task of conversion to the law firm. Lauren Mingee (@laurenvon22), founder and CEO of Quintessa Marketing, goes a step further. When a firm partners with Quintessa Marketing (@quintessamarketing1), they receive qualified leads signed onto a retainer within 24 hours. This is a game changer for firms looking to test the waters in new markets, go remote, or who want to fill their pipeline without learning the ins and outs of...2023-07-2523 min
Personal Injury Mastermind191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing GuideOn today’s special bonus episode of PIM, we take a deep dive into the social media platform taking the world by storm: Threads. This new offering from Mark Zuckerber’s Meta may feel familiar — the micro-blog, text-first, conversation-driven space looks a WHOLE lot like Twitter. With over 100 Million new users in less than five days, Threads is a force brimming with marketing potential. But are the design aesthetics of Instagram and early momentum enough to hold users' attention in the long run? How can law firms best leverage this new media? Can Threads really be the “Twitter killer”? PIM Ambassa...2023-07-2019 min
Personal Injury Mastermind190. Dov Slansky, Litify – Toolkit: Improve Profitability and Performance: One End-to-End PlatformTransparent communication. Increased velocity. Next-level data management. Intuitive workflows. Run a law firm - from first contact to settlement - on one dynamic platform and gain traction. Dov Slansky, VP of Strategy and Innovation explains how Litify (@litifyhq) can help you make better choices with granular lead attribution and identify your top performers with smart utilization rates. He also dives into the future of efficiency, exploring the power of Artificial Intelligence.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more....2023-07-1827 min
Personal Injury Mastermind189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer ServiceExpand your reach by narrowing your focus. Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle. The real competition lies in creating a transparent and streamlined customer experience. The partner of Hagen Nares Trial Lawyers (@hagennares) is all about leveraging technology to keep her clients informed and connected every step of the way. If you're looking to launch your own practice or enhance the client experience at your firm, this episode is for you!Links2023-07-1322 min
Personal Injury Mastermind187. Keith More, Bentley & More, LLP – The Art of Cross-Examination: Depositions and Maximum ValueDepositions are the foundation of any successful case. Keith More (@keithdadof3) has mastered the art of cross-examination. His background in personal injury and workman's comp, combined with extensive trial experience, has landed him recognition as a “legal unicorn”. The co-founder of Bentley & More LLP (@bentleyandmorellp) , Keith is a four-time Workers’ Compensation Trial Lawyer of the Year. And has obtained the largest award in California workers’ compensation history.For Keith, the accolades are the result of decades of commitment to his guiding values of dignity and dedication. He doesn't just believe in working smart. He believes in working HARD. He...2023-07-0632 min
Personal Injury Mastermind186. David Goins, Walker Advertising – Toolkit: Maximize Ad Spend, Market Adaptation, and IntakeAdverting is a long game. To do it right - you need to learn from the best. From those who have been there. In this special Toolkit Tuesday episode, we connect with David Goins, the Senior Vice President at Walker Advertising (@walkeradvertising). With over 38 million impressions per week, David has invaluable insights to share.David reveals how you can adapt to the ever-evolving media landscape and leverage the power of digital and traditional channels to skyrocket your firm's visibility. Ready to make the most out of your marketing efforts? Let’s go!Li...2023-07-0419 min
Personal Injury Mastermind185. Michael Alder, AlderLaw — Maximizing Existing Cases: When To File, Even For Pre-Lit FirmsHow do you get more value out of existing cases? File them. If the insurance adjuster is being unreasonable, or unfair, there is a good chance they will try to settle for pennies on the dollar. To get full value, Michael Alder advocates filing early and often. The Owner of AlderLaw (@alderlaw) has recovered over $1.7 Billion dollars for his clients. And never backs down from a fight.Today he digs into the appropriate time to file cases - even if you're a pre-lit firm. Why depositions are more important than closing arguments, and how to get the f...2023-06-2936 min
Personal Injury Mastermind184. Joey Coleman, Best Selling Author – Toolkit: Employee Retention, Fixing the Billion Dollar ProblemEmployee retention is a billion-dollar problem. New York Times bestselling author, Joey Coleman (@thejoeycoleman), has the solution. Joey, originally featured in our 40th episode, is back with dynamic perspectives drawn from his new book "Never Lose An Employee Again." He builds on the principles of his previous work, "Never Lose a Customer Again," offering an exciting fresh take on building and retaining a stellar team. In this special Toolkit episode, Joey offers better ways to go about hiring for retention, champions soft skills, and reveals the real drivers of prosperous teams. Get the actionable steps you need t...2023-06-2740 min
Personal Injury Mastermind183. Clay Payne, Cruz and Payne Injury Lawyers – Earn More Leads: Capture Attention, Go ViralSocial media is a great way to build a network of potential clients – even for litigation firms. 90% of the cases at Cruz and Payne Injury Lawyers, came from referral attorneys. That was until Clay Payne (@thepaynelawyer) decided to level up, learn a new skill, and attract more clients. His efforts have paid off. With over 200,000 organic followers on Instagram, he has brought in enough new business to earn him a seat as a partner. He explains how to get over that follower plateau and why you don't need a massive team or fancy equipment to get it done right....2023-06-2222 min
Personal Injury Mastermind182. Patrick Salvi II, Salvi, Schostok & Pritchard – Culture of Excellence: Trial and Business DevelopmentSome of the biggest cases can come from word of mouth and referrals. But how do you gain the trust of the public and other attorneys outside of an existing network? Develop a foundation of excellence and win big at trial. From pre-trial prep to post-trial marketing Patrick A. Salvi II, partner at Salvi, Schostok, & Pritchard Trial Lawyers (@salvila) breaks down this uncommon form of business development.To hear why success in trial is a great way to increase revenue - beyond the setlement - check out Episode 187 with Patrick Salvi Sr, Managing Equity Partner at Salvi, S...2023-06-1522 minPersonal Injury Mastermind181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and AdvertisingIf the goal is to increase profits, scale, or have more free time – chances are, Chad Dudley can get you there. Part-owner of CJ Advertising (@cjadvertising) and co-founder of Vista Consulting, Chad has helped 200 firms. And he practices what he preaches. As founding partner of Dudley DeBosier Injury Lawyers (@dudleydebosier) Chad has grown his business to over 50 attorneys and 170 staff. We dive into how data-driven evaluations and radical candor serve as the foundation for a firm to soar sky-high. And he explains how to budget advertising spending based on your business model. Grab your notebook, you’re gonna need it. ...2023-06-0830 min
Personal Injury Mastermind180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini MasterclassPlay to your strengths. Get out of your way. Go beyond the fear of failure. The reward? Achieving success on your own terms. That's just what Gina Zapanta (@ginazapanta_) , Co-Founder of Z.A. Lawyers (@zalawyers) did. Today, she offers up a masterclass on positioning your firm’s brand. She explains why it pays to be the ‘chicken person’, grassroots marketing for real impact, and how boundaries have helped her live the life of her dreams. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on soci...2023-06-0132 min
Personal Injury Mastermind179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law.The “Grandfather of Legal Advertising”, Harlan Schillinger, broke the marketing mold back in 1978. His innovations - and insights - remain just as valuable today. The private consultant has worked with over 140 firms in 98 markets. While he only works with a handful of clients at a time, this episode gives access to insights from nearly five decades in the business. Today he reveals how to harness the power of perception in advertising, the importance of quality keywords in SEO, and the right way to leverage data in OTT ads. This is Harlan’s second appearance on PIMM. Hear his impr...2023-05-2556 min
Personal Injury Mastermind178. Patrick Salvi Sr., Salvi, Schostok, & Pritchard Trial Lawyers – $2 Billion Practice: 40 Years of Compassion and IntegrityTrial is a zero-sum game. Everything is on the line. Before you can win in a trial, you gotta win clients. Legendary Patrick Salvi Sr., has obtained more than 310 multi-million dollar verdicts and settlements, totaling over $2 billion. How did he do it? Buy niching early on. His laser-like focus on medical malpractice and catastrophic injury cases allows him to focus on increasing the value of each case. As Managing Equity Partner, he is at the helm of one of the most successful personal injury law firms in Illinois, Salvi, Schostok, & Pritchard Trial Lawyers (@salvilaw). Today, Mr. Salvi s...2023-05-1836 min
Personal Injury Mastermind176. Dan Ambrose, Trial Lawyers University – Win at Trial: Confidence, Presentation, and ConnectionWhen a jury is connected to an attorney, they will find the facts to support the case. Connection requires more than evidence and preparation. It takes nurtured and measured interactions to win the attention and, eventually, the connection of a jury. Learning these trial skills takes practice. And Dan Ambrose, founder of Trial Lawyers University (@triallawyersuniversity), is here to help. Dan spent 18 years as a criminal defense lawyer, has worked directly with many of the top-performing trial attorneys in the country, and sees mentorship as the path to a more just world. He offers practical ways to become a...2023-05-0430 min
Personal Injury Mastermind175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover FreedomLitigation cases take up considerable resources. What if you could remove the overhead, relieve the stress, and provide quality representation for your clients? Georgia Trial Attorneys offers a solution. Co-Founder James Grant (@accidentattorneyjg) provides an elite team of trial attorneys and support staff to give solo practitioners and national brands back their physical and financial freedom. Hear how he helps firms make more money faster and with less stress by operating as their outsource litigation department. Today James explains how to eliminate conflict and gain trust and how he uses cutting-edge AI integration to boost revenue.2023-04-2729 min
Personal Injury Mastermind174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with ControversySocial media packs a punch. This marketing powerhouse is not only a brand amplifier. It helps potential consumers know, like, and trust attorneys - and the law firms they run. Great accounts do more than provide value. They capture attention, stop the doom scroll, and spark engagement. William Franchi (@thelawfathertampa) has engaged thousands of users by leaning into controversy. Posts exploring scenarios like “Should you sue your girlfriend after a car crash?” has accelerated the number of followers that weigh in on topic after topic. And they come back often. Today, the Managing Partner of Franchi Injury Law, e...2023-04-2029 min
Personal Injury Mastermind173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate GoogleQuality links are essential to boost a firm’s standing on Google. The more quality links, the better. But what sets a good link apart from a bad one? How are they acquired? Today, Kat Taylor, Senior Link Building Manager at Rankings reveals best practices for firms of every size to build up an arsenal of quality links that can rocket any firm to the top of Google’s rankings. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more....2023-04-1338 min
Personal Injury Mastermind172. Ed Bernstein, Edward M Bernstein and Associates — Win the Long Game: High Visibility and ConsistencyIn the ’80s, Nevada was the wild west of legal advertising. The space was wide open and only the most courageous took advantage. A pioneer in TV advertising, the legendary Ed Bernstein (@ed.bernstein), President of Edward M Bernstein and Associates (@edwardmbernstein), joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io Instagram2023-04-0629 min
Personal Injury Mastermind171. Chris Earley, Earley Law Group - Owing it: Take Back Your Time, Your Day, and Your BusinessChris Earley came out the gate swinging. Immediately after law school, he founded Earley Law Group (@earleylawgroup). Under his guidance, the firm has grown into a thriving business with raving fans. His lessons were hard-earned over nearly two decades of practice. Today, he shares a few of those lessons with us. He explains how proper time management can lead to profitability, why the right CRM can make owners more impactful, and why haters need hugs, too. LinksWant to hear more from elite personal injury lawyers and in...2023-03-3028 min
Personal Injury Mastermind170. Greg Ward, Ward Law Group - Tactical Growth: Market Saturation and Milestone HiresWard Law Group (@thewardlawgrouppl) is one of the biggest personal injury firms in South Florida. Founder Greg Ward and his team tackle an incredible 400 cases per month. They are hiring left and right to keep up with the influx of clients. So what does it take to run a firm with over 100 employees? Greg breaks it all down. He explains what milestones require specific hires and how to identify breaking points. He also offers a tactical look at dominating local markets and why it pays to keep your war chest stocked.Links...2023-03-2335 min
Personal Injury Mastermind169. Jared Vishney, Arctrieval - 30-Day Record Retrieval: Increase Velocity with TechnologyNearly every personal injury firm has experienced this bottleneck: medical record retrieval. When evaluating the time it takes to settle, think in absolutes. Not averages. The throughput of a case is only as fast as the slowest retrieval. Every hangup has the potential to harm cash flow. Forget using HIPPA authorizations. Jered Vishney, CEO and Founder of Archtrival, has the solution to close more cases in less time. Imagine getting records in under 30 days. Archtrieval is a software service that uses Individual Right of Access requests to automate the record retrieval process. In today's episode, he breaks...2023-03-1631 min
Personal Injury Mastermind167. Gary Sarner, ROI360+ — Radio and Repetition: How to Boost Brand RecognitionIn marketing, attention is everything. Traditional radio meets clients in the car, is captivating, and has an incredibly low CPM. This means more attention for less money. King of the dial, Gary Sarner (@garysarner), joins us for a second round. He is a force in media buying. He and his team at ROI360+ (@roi360plus) create untouchable assets that dominate entire markets. Today, he explains how radio increases brand recognition and spins the digital marketing flywheel.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow...2023-03-0241 min
Personal Injury Mastermind166. Jacqueline Bretell, Bighorn Law — Strong Leadership and Grassroots Marketing: Why Relationships MatterIn 2022 CEO Jacqueline Bretell (@jrb.esq) led Nevada-based Bighorn Law (@bighorn_law) to new highs. The firm resolved over 400 cases and recovered over $50 Million. The first-time CEO assumed her role in 2020, ready to take charge. But less than a week after she started, the courts and state closed with no sign of reopening. She guided the firm through an incredibly challenging year in complete survival mode. By 2021, the firm was stable. She focused on system integration and growth through grassroots marketing. An avid motorcycle rider, she targets people like her: female riders. And sets aside funds for each attorney...2023-02-2830 min
Personal Injury Mastermind165. Grace Montealegre, Persist Communications — Integrate the Vision: Culture and TechnologyGrace Montealegre, CEO of Persist Communications (@persistcommunications), is an integrator through and through. When legendary attorney and serial entrepreneur Ed Lake has a vision, she makes it a reality. She shares with us today how to hire the right people for your culture and the tools she uses to get it done. Grace explains the fastest way to break into mass torts. And she digs into how Persist Communications automates lead generation through an integrated email, call, and text drip sequence.LinksWant to hear more from elite personal injury lawyers and...2023-02-2329 min
Personal Injury Mastermind164. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by ValuesJefferson Fisher (@jefferson_fisher) opened Fisher Firm (@fisherfirm) just under a year ago. By showing up exactly as himself, he has created a strong client base so big that he had to expand. Today he runs a business of 16 employees and eight attorneys. Including his father.Every decision Jefferson makes is guided by his quest to become "the most authentic law firm in Texas". He explains how core values shape everything from branding to hiring. How to appear more human, and really connect with potential clients both on and off line. And why every firm, regardless of...2023-02-2136 min
Personal Injury Mastermind163. Samantha Sparks, Sparks Law — Zero Cost Marketing: TikTok for Personal Injury FirmsSamantha (@samanthasparksstl) and sister-in-law Paige Sparks, founders of Sparks Law, are stacking up the clients. And they do it all spending close to nothing on marketing. How? Social media. But they won't partner with just anyone. Acutely aware that their personal brands are synonymous with their business, they curate an authentic experience on TikTok. The result is high engagement and a whole lot of trust. Samantha reveals how she gets the most out of each piece of content and how smaller cases can lead to a lifetime of value.LinksWant to...2023-02-1625 min
Personal Injury Mastermind162. Matthew Dolman, Dolman Law Group — SEO Updates: What Every Firm Owner Needs to KnowMatthew Dolman (@dolmanlawgroup_) dominates SEO. His firm, The Dolman Law Group is one of the most trafficked law firm sites in the US. If you want to dominate your region in SEO - this episode is for you. We cover all the latest Google updates. Why you should care. And what to do about them.In this episode, we cover Russian code leaks, Chat GPT, and the REAL threat to Google's future.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for...2023-02-1432 min
Personal Injury Mastermind161. John Berry, Berry Law Firm — Warrior Ethos: Know Who You Serve, Market AccordinglyBerry Law Firm (@theveteranlawyer) is one of the fastest-growing law firms in the Midwest and hit the Inc. 5000 six years in a row. John Berry (@the_veteran_lawyer) leads his military law team of nearly 30 attorneys across all 50 states to fight for his clients. A veteran himself, he is an unapologetic defender of our constitution and an advocate for veterans. Part of his success is understanding his avatar, aka his ideal client, - and catering to that specific person. We break down how to identify your ideal client and bring them in.Links2023-02-0932 min
Personal Injury Mastermind160. Paige Sparks, Sparks Law — Mini-Masterclass: Organic Growth on TikTokPaige Sparks (@_paigesparks) has found wild success as an employment lawyer by speaking directly to her ideal clients on social media. Owner of Sparks Law, she opened the firm with sister-in-law Samantha Sparks in 2022 and have found their own way. Taking what works and leaving the rest. Instead of following a traditional client journey, they go direct to consumer by investing time into TikTok over traditional digital presence like website development. Her following has reached over 4 Million likes and resulted in a nationwide client base. Today Paige offers a mini masterclass on organic social media that you don't want t...2023-02-0229 min
Product ChatsWorking With International Product Teams with Brian Dreyer of SightcallBrian Dreyer has seen it all: startups, large companies, and everything in between. He knows a lot about product management. He transitioned into it after working in marketing for a bit. In this episode, he talks about this transition and the overlap and collaboration between marketing and product. He also explains his prioritization philosophy and shares his experience starting a product team. Listen in! Time Stamped Show NotesGetting into product [00:48]Overlap between marketing and product [01:30]Getting an MBA [06:00]Founders from different backgrounds [07:51]Pr...2023-02-0123 min
Personal Injury Mastermind159. Ashley Rawlins, Rawlins Law - Take Control with Value Driven MarketingAshley "Car Crash Ash" Rawlins (@rawlinslawapc) is a tireless fighter with huge ambition. She takes on cases that others won't and is on a mission to make her firm, Rawlins Law, a household name. Competition in the personal injury space remains fierce as ever. To climb to the top she developed a value driven, authentic brand from the jump. She continues to refine her message and offers a concierge level of service, giving her cellphone number out to every client. Listen to the end for a special Easter egg from Ashley.Links...2023-01-2625 min
Personal Injury Mastermind158. Stephanie Forbes, Forbes Consult — The Case Whisperer: Paralegals, Case Managers, and Maximizing Case ValueStephanie Forbes (@forbesconsult) is a rainmaker. She has learned from the best in the business and spent the last 18 years refining processes that bank hundreds of thousands of fees a month. Her consulting firm, Forbes Consult, trains paralegals and case managers on how to maximize case value. With the Forbes Method, firms can gain up to half a million dollars each quarter - per case manager. From client communication to fee-increasing actionable steps, this is an episode not to miss.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?...2023-01-1934 min
Personal Injury Mastermind157. Bibi Fell, Fell Law — Practice Made Perfect: Niching Down and Leveling Up in TrialBibi Fell's (@bibifell) passion for justice is matched only by her compassion and humble ambition. The Founder of Fell Law (@felllaw), Founding Partner at Athea Trial Lawyers (@athea_lawyers), adjunct professor, accomplished trial attorney, and mother, is a true trailblazer. She delves into her unique perspective on the practice - and business - of law. She explains why general practice is costing your firm money and how to hone in on the perfect niche. She shares how she maximizes the value of a case and sniffs out prejudice on the jury.Links...2023-01-1226 min
Personal Injury Mastermind156. Muhammad Ramadan, Attorneys of Chicago — Relationship Equity: How Zero Cost Guerilla Marketing Can Earn MillionsMuhammad "Moe" Ramadan (@moethelawyer) opened his law practice while still in L3. And he has done things his own way ever since. A natural rainmaker, Moe relies on guerrilla marketing and referrals to do the heavy marketing lifting at his firm Attorneys of Chicago. While Moe no longer walks around the courthouse to drum up business, he still leans heavily into the community.Showing up to events like grand openings with swag helps keep your firm top of mind. When you volunteer, it fosters trust in your community. They know you will be there for them in...2023-01-0536 minPersonal Injury Mastermind155. Brian Matlin, Matlin Injury Law — $4.5 Million in Year One: Lessons on Systems, Culture, and RelationshipsBrian Matlin (@brianthecarcrashguy) was thrown into the fire right out of law school. Asked to start up a satellite office with no previous experience, he brought in $4.5 million in year one. The 28-year-old reveals his steps to success at Matlin Injury Law (@matlininjurylaw). He explains how to nurture relationships with staff, clients, and referral partners. And how to get more Google reviews. When considering marketing strategy, don't dabble. He shares the marketing practices that help his firm thrive.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?2022-12-2927 min
Personal Injury Mastermind154. Darren Wurz, Wurz Financial Services — Investing for Attorneys: Reaching Financial IndependenceBecoming a millionaire may be easier than you think. Darren Wurz, MSFP, CFP®, explains how to plan for succession from the beginning and structure your investments, and leverage debt to reach financial independence. Sound financial planning can look different to every firm owner. Darren and his family at Wurz Financial Services (@wurzfinancialservice) help chart the path.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.
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Darren W...2022-12-2235 min
Personal Injury Mastermind153. Jordan Ostroff, Jordan Law - Automation and Marketing: Developing a Personalized ExperienceManaging partner of Jordan Law and President of LegalEase, Jordan Ostroff (@lawyerwithalife), takes the guesswork out of profit projections by cultivating a steady stream of clients. With 90% of his revenue coming from referrals, he shares how automation helps him create personal connections with clients and increase his bottom line. He explains how to get more reviews and how to dial in your marketing by better understanding your clients.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.
Rankings...2022-12-1531 min
Personal Injury Mastermind152. Sean Domnick, Domnick Cunningham & Whalenn — Global Success: How to Build a Thriving Remote FirmCivil trial lawyer Sean C. Domnick (@dcw_law), a shareholder of Domnick Cunningham & Whalen (@dcw_law), has secured over eight figures for his clients. Recognized as Lawdragon 500 Leading Plaintiff Consumer Lawyers for the past two years, he currently serves as President-Elect of the American Association for Justice. Sean worked remotely before it became popular and spent a year traveling the world with his family - all while working.He shares how the client journey should inform branding, how to use technology to build the practice that fits into your life, and how the American Association for Justice...2022-12-0832 min
Personal Injury Mastermind151. Eric Gang, Veterans Disability Lawyer - Dominate Your Niche: How Serving Builds Trust and ReferralsEric Gang (@veteransdisabilityinfo), founding partner at Veteran's Disability Lawyer (@veteransdisabilityinfo) is a steward for those of sacrificed for our country. His approach to client care is multifaceted from financial education to physical care. By niching down to handle veterans affairs exclusively, he has come to understand the needs of his clients. As a result, he has grown his firm to eight figures, has won multiple awards, and has become the go-to guy for veterans seeking restitution in the process. His deep understanding of the client's pain points have led him to write the best-selling book Betrayal of Valor to...2022-12-0131 min
Personal Injury Mastermind150. Joe Nazarian, Pathway Law Firm — Winning Instinct: How High EQ Impacts Your Bottom LineJoe Nazarian (@joe_nazarian) and his firm Pathway Law Firm (@pathwaylawfirm) have recovered over $60 million for his clients. In the process, he has expanded to five offices across the west coast and Texas. From hiring new staff to intake and even marketing, empathy is at the core of every decision Joe makes. To secure cases, your intake team needs to have a high EQ. Joe oversees nearly every hire and never misses an opportunity to improve.He shares with us the inner workings of his intake process, building brand recognition in new markets, and how to scout...2022-11-2428 min
Personal Injury Mastermind149. Greg Star, Carvertise — Branded Rideshare Vehicles: Retarget to Quality LeadsOver the past ten years, Greg Star (@carvertise), Founding Partner at Carvertise (@carvertise) has done what bus and billboard ads can not - get targeted impressions. His team makes data-informed decisions to increase ROI by meeting the audience where they already are - sporting events, restaurants, conferences, and more. Carvertise takes rideshare vehicles and wraps them in ads. These cars geotag nearby consumers with the right demographics and retarget ads directly to their cell phones. This service is a fantastic addition to any existing advertising eco system. And creative ad-ons - like swarms - can help your firm tap...2022-11-1726 min
Native CirclesTeagan Dreyer on Native Identity and Self-Determination within Reclaimed Boarding SchoolsTeagan Dreyer shares with us her personal experiences and research of Native identity and self-determination within reclaimed boarding schools. Teagan is a citizen of the Choctaw Nation of Oklahoma in her second year of the History PhD program at Oklahoma State University in Stillwater, Oklahoma. She studies the experiences of Native American students in federal and tribally-run boarding schools post-World War II. In her research Teagan has focused on the experiences of students in Oklahoma but is also concerned with schools around the country. This research has led Teagan to study the implications of changing federal policies...2022-10-1551 min