Shows
Double Your Freelancing PodcastHow Devs Can Escape Commoditization in an AI Vibe Coder’s WorldFull show notes at https://dyf.link/episode149In this episode, Zach dives into how developers can escape commoditized pricing by aligning their skills with high-value business problems. Learn how positioning your expertise around solving specific problems can help you stand out, charge higher rates, and attract better clients.You'll discover how to shift from being a "keyboard for hire" to a problem-solving expert that businesses want to pay top dollar for. Zach also shares a real-world example of a developer who unknowingly nailed this positioning and how you can replicate it.You’ll...2025-03-2624 min
Double Your Freelancing PodcastHow To Get Paid For Project Discovery, with Laura Elizabeth👉 Full show notes at https://dyf.link/episode148In this episode, Zach talks to Laura Elizabeth, co-owner of Double Your Freelancing and creator of Project Pack.Laura is talking about how she does “paid roadmapping” for her clients, often charging upwards of $6,000 for ONE roadmap.In this episode, we’ll discuss what paid roadmapping is, why freelancers should consider doing it, and common mistakes to avoid.This is a valuable episode if you’re currently doing free proposals and want to learn how to get paid for them instead.🌍 More free conte...2024-11-1528 min
Double Your Freelancing PodcastHow To Use “Runway Reduction Anchoring” To Charge MoreFull show notes at: dyf.link/episode146n this episode, Zach talks about a sneaky positioning technique freelancers can use to instantly charge more.👉 Learn how to raise your rates and work with better clients in our free “Charge What You’re Worth” course: https://dyf.link/offerLinks from the episode:~~$200k FreelancerBuild a machine that generates clients – predictably and controllably – and grow your freelance income to $200k/yr+https://doubleyourfreelancing.com/200kfreelancer/~~Others:Double Your Rates Toolkit - https...2024-09-2315 min
Double Your Freelancing PodcastEpisode 62: Meryl Johnston on Growing a Six-Figure Productized ServiceMy guest today is Meryl Johnston, founder of the international accounting agency Bean Ninjas. She has a background in accounting and began her first business as a consultant. She has grown her current business from the ground up and is now generating over $100,000 in recurring revenue through monthly productized bookkeeping services. We discuss her career, how she transitioned to a productized service business and lessons learned along the way.
Today’s topics include:
Transition from consulting to productized services
Launching in seven days and growing the business through referrals
Developing product offerings and pr...2016-10-1744 min
Double Your Freelancing PodcastEpisode 61: Barry O'Kane on How He Chose a Niche and Went Location IndependentToday I’m talking with Barry O’Kane on niching down and creating a location independent business. He’s a Double Your Freelancing Academy student who has been working with Philip Morgan for the past few months while living in Edinburgh, Scotland and running his online business: Happy Porch. Barry has over 15 years experience in the web development industry and became location independent four years ago.
Today’s topics include:
Double Your Freelancing new drip email marketing automation course
The importance of using Mastermind groups to improve focus in your business
Mastermind group structure, leadership and relation...2016-09-1936 min
Double Your Freelancing PodcastEpisode 60: Todd Tresidder on Financial IndependenceMy guest today is Todd Tresidder, a former hedge fund manager and founder of FinancialMentor.com. He is a personal finance and investing expert coach who teaches how to grow wealth and reach financial independence. He emphasizes the importance of personal development and fulfillment in attaining the goal of financial freedom.
A self-made millionaire himself, Todd’s FinancialMentor.com programs provide a step-by-step blueprint for building wealth. Visit Todd at FinancialMentor.com for free resources, courses, financial coaching and advice.
Today’s topics include:
Conceptualizing the importance of retirement and making it a priority
The...2016-09-1247 min
Double Your Freelancing PodcastEpisode 56: Diana Huff on Variable Cash FlowHello everyone, today I am talking with Diana Huff, the President of Huff Industrial Marketing a business that helps industrial manufacturers grow and succeed. Diana just released her new book Cash Flow for Freelancers. Today we will be talking about how to manage cash flow when you have a variable income.
Diana started her business in 1998 when it was known as DH Communications. She is now a marketing consultant, but when she began she was focused on freelance copywriting in the B2B market. At the time, she had a 12 month old son that she wanted to...2016-05-3031 min
Double Your Freelancing PodcastEpisode 49: Alex Mathers on Kickstarting Your AudienceToday we are speaking with Alex Mathers. Alex is an illustrator who specializes in vector illustrations, maps, diagrams and landscapes. He is also a blogger and writer. He runs the Red Lemon Blog which helps creative entrepreneurs market and promote their businesses. He has worked for clients like Google, Sony and the BBC. He is also a speaker and does one on one coaching for select clients. He lives in London, UK, and he also runs the Ape on the Moon design blog.
Alex studied geography in London. After that, he wasn't sure what he really wanted...2016-03-1438 min
Double Your Freelancing PodcastEpisode 47: Jesse Strauss on the Legalities of FreelancingToday I am talking with Jesse Strauss. Jesse is a New York-based lawyer who owns a firm specializing in debt collection for freelancers. When it comes to things like small claims court and debt collection, freelancers are usually on their own. Jesse discovered that there were a lot of freelancers with payment disputes while he was working on wage and hour cases.
He started looking for a new solution to solve this problem. Jesse was based in New York, so he couldn’t handle cases in other jurisdictions, but he could forward the cases to other lawyers in...2016-02-2945 min
Double Your Freelancing PodcastEpisode 40: Julia Kelly On How She Charges $300 An Hour To Draw CartoonsToday we’re having a crazy interview, but in the best way. We’ll be talking to Julia Kelly, she’s a caricature artist, and the first one we’ve had on the show. She also has a degree in Accounting, so she loves the numbers side of things.
We go through how she and her team charge hundreds of dollars an hour for caricature art, and all the ins and outs of her work and business strategy. She’s applied everything I cover on the website and podcast when it comes to value based pricing and price anch...2015-10-2140 min
Double Your Freelancing PodcastEpisode 30: Trajan King on Building Processes and Procedures to Scale Your BusinessToday’s guest on the Business of Freelancing Podcast is Trajan King. I wanted to talk with Trajan because he has a consulting business built with a focus on having processes and procedures in place. As Trajan tells us, think about processes and standard operating procedures only if you want to be efficient and make money, if that’s not important to you, then don’t worry about having processes.
Trajan starts by recommending two books to a new entrepreneur, E-Myth Revisited and The Goal.
We talk about the importance of understanding all aspects of your b...2015-07-0648 min
Double Your Freelancing PodcastEpisode 29: Marcus Blankenship on Managing SubcontractorsThis is the Business of Freelancing Podcast, Episode 29. Today we’ll discuss a number of thoughts related to hiring subcontractors. My guest is coach, advisor, project manager and author Marcus Blankenship. If you’ve ever found yourself in the position of needing to hire and manage others, then this podcast will definitely resonate.
I’m very close to launching my new daily question and answer podcast/YouTube show, called Freelance Answers. This will be a great way to share the questions that a lot of you have asked and delve into a variety of topics that come up in...2015-06-2952 min
Double Your Freelancing PodcastEpisode 25: Jonathan Stark on Risk Mitigation through Fixed Bid PricingWelcome to another episode of the Business of Freelancing Podcast. This week I am joined by my good friend Jonathan Stark. Jonathan is a mobile strategy consultant, having worked with flagship brands such as CVS, Staples, Time, and Nokia. Today Jonathan also focuses on helping other freelancers get the most out of their businesses by promoting the same value based approach to their agencies that I support.
Today Jonathan and I get a chance to dig in to some of the details around how to approach problems of creating a culture of value based pricing within your...2015-05-0448 min
Double Your Freelancing PodcastEpisode 21: Brian Casel on Productized ServicesTRANSCRIPT AND NOTES AVAILABLE HERE:
http://doubleyourfreelancing.com/productizedservices/
Have you ever wanted to get away from strictly selling your time for money? Is your long term plan to either escape consulting altogether (through something like bootstrapping your own products) or to remove yourself as a part of your "product"?
Sooner or later, almost all of us get to this point. We want more control and creative input into the work we provide our clients. Productizing yourself is one of the best ways to do that. It allows you to dictate what you're selling...2014-12-0152 min
Double Your Freelancing PodcastEpisode 20: Scott Yewell On His First $100k+ ProjectTRANSCRIPT AND NOTES AVAILABLE HERE:
http://doubleyourfreelancing.com/100kprojects/
This week I sat down with Scott Yewell to talk about how he recently closed his first six-figure project. Scott’s a partner at Blackfin Media, who for the last 14 years has been building small ($1-10k) website projects.
A few months ago, Scott joined my Consultancy Masterclass and made a lot of changes. He walked away with the class with a few pages of notes and a directive: change how and what you’re selling.
Well, it worked.
He just clos...2014-11-1852 min
Double Your Freelancing PodcastEpisode 19: Kurt Elster On The RIGHT Way To Followup With Prospects, Leads, and Clientshttp://doubleyourfreelancing.com/followup/
We all know how important communication is during the sales process, but for a lot of freelancers knowing how and when to followup is often a mystery.
After you first meet someone, when should you first contact them? How long should you wait before you followup with someone you've sent an invoice to? When and how should you pester clients over past-due invoices?
In this episode, I talked with Kurt Elster, an ecommerce consultant from Chicago, and we chatted about some of the communication systems he uses when working...2014-09-0845 min
Double Your Freelancing PodcastEpisode 18: How Mike Taber Funds His Software Company Via Consultinghttp://doubleyourfreelancing.com/funding/
A lot of freelancers — hell, just about every freelancer I've talked to — want to eventually create and sell their own products. But this is easier said than done. Usually something stands in the way: the immediacy of consulting revenue, lack of an idea, or the fear that they'll build something and it'll never sell.
In this episode, I chatted with Mike Taber, the co-host of Startups For The Rest Of Us and the founder of AuditShark. Mike is a high-value consultant; he bills himself out a premium rate. Because of this, he's...2014-08-3039 min
Double Your Freelancing PodcastEpisode 17: Steli Efti On Getting Referralshttp://doubleyourfreelancing.com/referrals/
I recently sat down (literally!) with my friend Steli Efti, the founder of Close.io. For about an hour we talked about how freelancers and consultants can create more referrals for their business. Steli is a master of sales — you won’t want to miss this episode!
Mentioned this episode:
Steli on Twitter
Close.io
The B2B Referral Sales System
DoubleYourFreelancing.com
2014-08-2055 min