Shows
Entrepreneur ConundrumFrom Dorm Room to 125+ Employees: How Queensboro Scaled Custom Logo Apparel for SMBsGuest: Fred Meyers, Founder & CEO of QueensboroLinks:Website: www.queensboro.comFacebook: https://www.facebook.com/queensboro/Instagram: https://www.instagram.com/queensborousa/Episode page: https://entrepreneurconundrum.com/fredmeyersIn this episode:(00:00) Intro — spotting a premium polo gap and building from scratch(02:35) Why Queensboro is B2SMB (marketing-first vs. enterprise sales)(04:14) The $4.95 first-order offer and trust-building guarantees(06:07) Shipping realities: continental U.S. free shipping and reliability(07:25) Lessons from economic turbulence & organizational vulnerabilities(09:40) Why move HQ to Dallas—and...
2025-10-0638 min
Entrepreneur ConundrumHouse on Fire Marketing: How to Stop Being a “Best Kept Secret” with Prima JopeShow NotesPrima’s pivot + origin — Moving from engineering and retail to online work; COVID as the “house on fire” moment that forced reinvention. “Best Kept Secret” diagnosis — It’s not lack of skill; it’s talking about what the market doesn’t urgently care about. House on Fire Marketing — Identify activation points (urgent, can’t-wait problems), show up with a “fire extinguisher,” then demonstrate and invite. Leads vs Buyers — Why “leads” can be someday/never; focus on buyer intent to shorten time-to-trust and time-to-cash. Conviction > tactics — Self-leadership, integrity, and inner work as the engine behind strategy. Seasons, s...
2025-09-2949 min
Entrepreneur ConundrumFinding Your Brand Voice with Becky FreemalIn this episode of Entrepreneur Conundrum, Virginia welcomes Becky Freemal, Emmy Award-winning journalist, best-selling author, and founder of The Market Exec. Becky shares her journey from broadcast journalism to fractional CMO, and why effective storytelling is the key to sustainable business growth.What you’ll hear in this episode:Becky’s transition from journalism to entrepreneurship How evidence-based storytelling drives results Why brand voice is essential for consistency and trust The role of curiosity in leadership and business growth Becky’s vision for speaking, leadership, and helping entrepreneurs
2025-08-1839 min
Entrepreneur ConundrumSEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found OnlineEpisode: SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found OnlineGuest: Nick Musica, Founder of Optics In SEO AgencyWhat You’ll Learn in This Episode:How Nick transitioned from publishing to SEO — before even knowing what SEO wasLessons learned from early SEO vendor experiencesThe “3+1” formula that drives sustainable search rankingsWhy multiple versions of your site could be killing your SEOCommon pitfalls that businesses face and how to dig out of the “funk”The role of networking, referrals, and in-person connections in finding clientsBalancing technical SEO with content strategy and off-page authority
2025-08-1125 min
Entrepreneur ConundrumFall Down Seven, Get Up Eight: Diane Wyzga on Rewriting Your StoryIn this episode, Virginia talks with Diane Wyzga, founder of Quarter Moon Story Arts and creator of the Stories from Women Who Walk podcast. Diane helps women clarify their vision and amplify their voices through storytelling, coaching them to uncover words they didn’t know they had.What you'll hear in this episode:Diane’s journey from Navy nurse to lawyer, litigation consultant, and storytelling coach.How she helps women find their authentic voices and share their stories with courage.Why consequences are fact-neutral and how reframing them can set you free.The power of resilience: “Fall d...
2025-08-0437 min
Entrepreneur ConundrumBuilding Brands with Soul: A Conversation with Siew Ting FooEpisode NotesGuest: Siew Ting Foo, author of Building Brands with Soul25+ years as a global marketing leader (HP, Unilever, Diageo, etc.)What “brands with soul” means and how it creates emotional impactCoaching the next generation of “Leaders with Soul”Consulting, board directorship, and thought leadershipEmbracing AI and empowering teams through “AI Fridays”Overcoming imposter syndrome and experimenting with purpose6 traits of soul-led leadership: authenticity, empathy, disruption, etc.Book, podcast, and ways to connect: soulforprofit.org 🎧 Listen now: https://entrepreneurconundrum.com/SiewTingFooKey Questions(01:14) How did you get to where you are today?(02...
2025-07-2118 min
Entrepreneur ConundrumHow to Build a Business Safety Net Before Crisis Hits — with Colleen WatsonShow NotesIn this episode, you’ll learn:How Colleen’s caregiving journey led to her business The biggest planning mistakes solopreneurs make The four pillars of business safety: Money, Insurance, Succession, and Legal Prep What a “Knock Box” is—and why you need one The real cost of not planning for emergencies Her tips on getting in front of the right clients Why LinkedIn is her platform of choice Links & Resources:Website: www.centuryplantbusinessservices.com LinkedIn: Colleen Watson Book a session with Colleen: calendly.com/centuryplant
2025-06-1638 min
Entrepreneur ConundrumHow Community Connections Fuel Business Growth with Tiffany Klusacek Episode Notes:Tiffany’s real estate journey: from solo agent to team leader Building an intentional business after accidental success Why handwritten lists and true accountability transformed her work How Tennessee’s Elite uses client appreciation and local events to build loyalty Creative marketing (hello, pie pickup events!) Setting big goals, moving into a new space, and tripling her team Mental health tips for entrepreneurs balancing growth and life Tiffany’s favorite piece of business advice: hire slow, fire fast! 👉 Find Tiffany at realestatable.com or tiffanyklusacek.realtorFollow her on IG...
2025-04-2135 min
Entrepreneur ConundrumCold Email Isn’t Dead: How Adam Rosen Fills Sales Pipelines with High-Quality LeadsIn this episode, I talk with Adam Rosen, a world-traveling entrepreneur who has cracked the code on cold email outreach. Adam sold his first tech startup in 2019 and has since built a thriving business helping companies generate consistent sales meetings through expert-level email strategies.We cover:✔️ How Adam built a seven-figure business while traveling the world✔️ The biggest mistakes businesses make with cold email✔️ How to scale a remote team and maintain strong company culture✔️ Why systems and automation are key to business growth✔️ Tips for staying resilient through business ups and downsPlus, Ad...
2025-03-0319 min
Entrepreneur ConundrumFall Back in Love with Your E-commerce Business Monica Sharma-PatnekarToday on Entrepreneur Conundrum I am joined by Monica Sharma-Patnekar.Monica is A purpose-driven (digital) brand, marketing & strategy professional, with 17+ years of global experience building brands. I’ve worked across diverse sectors and companies from Fortune500 to scale- & start-ups. She has worked with Fortune500 companies, across Brand Management, Strategy Consulting & Global Marketing, coached and consulted with 7-figure scale-ups Tech, SaaS & digital agencies (been hired by Google to work with their premium partners)Monica works as Fractional CMO with scale-ups across diverse sectors (eCommerce, product, retail, Tech, SaaS & digital agencies.) Offers high-touch coaching & mentorship to sm...
2023-01-0225 min
Entrepreneur ConundrumEC 09: with James HurstVirginia Purnell:Welcome to EntrepreneurConundrum with Virginia Purnell, where growing entrepreneurs share how they get visible online.Hi Everyone. Today I'm talking with James Hurst about how he incorporates marketing automation in his business. James is a veteran online marketer starting on eBay in late 2000. He is the creator of multiple softwares including ClickFunnels Follow Up Pro, which is a ClickFunnels Affiliate software as well as a creator of Email Slurper 3000, he has created five online courses including make Power Wheels Faster and Build an AWS IOT button slack bot step by step. H...
2020-05-2532 min